ããªããæè¿äœæããèšäºã®ã¿ã€ãã«ã¯ã©ã®ãããã®CTRïŒã¯ãªãã¯çïŒãèšæž¬ããŠããã ãããïŒã¿ã€ãã«ã®ã¯ãªãã¯çã¯ããªãã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ææã1/2以äžã«æ¿æžãããŠããŸãããšããããã2åã»3åãšé£èºãããããšããããšãŠãéèŠãªèŠçŽ ã ã
èšäºã³ã³ãã³ãã®ãã¯ãªãã¯çããæ§ã ãªå Žé¢ã§åœ±é¿ãåãŒãããã ãæ€çŽ¢ããœãŒã·ã£ã«ã¡ãã£ã¢ããããŠãµã€ãå ã§ã®åéãªã©ã ã
ç§ãã¡ãæã£ãŠããããŒã¿ã§ã¯ã
ã¿ã€ãã«ãäžæãªå Žåãå¹³åçãªCTRã®ïŒå以äžã®æ°å€ãåºãã±ãŒã¹ã¯ããã«ããã
ã¿ã€ãã«ãäžæãªå Žåãå¹³åçãªCTRã®åå以äžã®æ°å€ãšããã±ãŒã¹ãçãããªãã
ããã¯èšãæããã°ãã¿ã€ãã«ãäžæãäžæããšããã ãã§10åãé客éãå€ãã£ãŠããŸããšããããšã ã
ããããããªãã¯ä»ãã®ããã«æã£ãŠããªãã ãããïŒ
ãã¿ã€ãã«ã¯ã»ã³ã¹ãæèœããªããã°æ°åãè·³ãäžããããšãã§ããªãããããªãïŒããšã
ãããªããšã¯æ±ºããŠãªãã®ã§å®å¿ããŠã»ããã
ä»åã¯ãç§ãã¡ããºéšã®ã¯ã©ã€ã¢ã³ããšãšãã«å®è·µããéåžžã«å€§ããªææãåºããã¿ã€ãã«äœæã®ããã°ã©ã ãã玹ä»ãããããšãæ€çŽ¢é äœã5äœä»¥äžã§ãã£ããã10äœä»¥äžã§ãã£ããšããŠã1äœ2äœã«å¹æµãããããªCTRãå®çŸããŠããããã°ã©ã ã ãã¿ã€ãã«ãã€ããã®ãèŠæãªäººãããŸãçµéšã®ãªãæ°åã§ã倧ããªææãäžããŠããããã°ã©ã ã ãéšããããšæã£ãŠããã²äžåºŠãã®ãŸãŸå®è·µããŠæ¬²ãããç¹ã«ä»ãŸã§ã¿ã€ãã«ã«æ³šæãæã£ãŠããŠããªã人ã¯å¿ ã倧ããªææãåºãã¯ãã ã
æ©éã ãããŸãã¯ã©ã®ãããªçµæãåºãŠããã®ããèŠãŠãããã
ç®æ¬¡
- 1. å¹³åCTRã®ïŒå以äžã®CTRãå©ãåºããã¿ã€ãã«å®äŸïŒïŒéž
- 2. ã¯ãªãã¯çãæå€§åããŠãŒã¶ãŒã«é¿ãã¿ã€ãã«ãã€ããããã®ïŒã¹ããã
- 2-1. ãæ§é åã ã¿ã€ãã«ã6WïŒHã§åè§£ãããããã®èŠçŽ ãçç¢ºã«æããã
- 2- 2. ããã¬ã¹ãã ãæé«ã®çµæïŒWHYïŒããããã¹ãããš(WHAT)ããã©ã®ããã«ããã(HOW)ããããïŒã€ã®èŠçŽ ã«ã€ããŠãã¬ã€ã³ã¹ããŒãã³ã°ã宿œããããããã®èªåœãéããã
- 2-3. ãèšèã®éžæã
ãèšèã®éžæããïŒã€ã®ãã€ã³ãã«çµã£ãŠå®æœããã
- â ãŠãŒã¶ãŒãæãã¹ãã¬ãŒãã«ã€ã¡ãŒãžã§ããèšèã¯äœããæ€èšããã
- â¡ããããã£ããããšãæ©èœããåé¡ããååãšããŠããããã£ãããã®æ¹ãéžæããã
- â¢ãããå ·äœçãªèšèããç¹ã«ãæ°åããæŽ»çšã§ããªãããæ€èšããã
- â£ã簡䟿æ§ãã远å ã§ããªãããæ€èšããã
- 3. ã¿ã€ãã«ãã€ããäžã§æããªããã°ãªããªã泚æç¹
- 3-1. ããŒãºãšã®ãºã¬ãæãCTRãæŒãäžããèŠå ãšãªã
- 3-2. ã³ã³ãã³ããããèªå€§ã«ãªãã¿ã€ãã«ã¯çµ¶å¯Ÿã«é¿ããã¹ã
- 3-3. CTRãè¯ããããšèšã£ãŠå¿ ãè¯ãã¿ã€ãã«ã ãšããèš³ã§ã¯ãªã
- 3-4. Googleã§è¡šç€ºãããã®ã¯32æåãŸã§ãã¿ã€ãã«ã®æåæ°ã¯32æå以å ã«æãããã
- ãŸãšã
1. å¹³åCTRã®ïŒå以äžã®CTRãå©ãåºããã¿ã€ãã«å®äŸïŒïŒéž
ããå¹³åCTRã®ïŒå以äžã®CTRãå©ãåºããã¿ã€ãã«å®äŸïŒïŒéžïŒåŒç€Ÿã¯ã©ã€ã¢ã³ãïŒ
ïŒããŒã¿ã¯2017幎7ææç¹ã®æ°å€ïŒ
- äžå身ã¹ãã¬ããã¯ã€ã€ã³ãã°ããïŒéšäœå¥ãšã¯ãµãµã€ãº10éž
- äºã®è çãã¬ïŒæ¥éïŒè å¹ -ïŒ.ïŒcmãå®çŸããïŒçš®ç®ã¯ã³ã¬ïŒ
- ãé ã飲ããšããããã§ããïŒçŸèããŒãã®ãã€ã³ãïŒã€
- ãã³ãã¶ã€ããŒå¿ èŠïŒèªç€Ÿãµã€ãããã£ãšèŠããããã3ã€ã®ã³ã
- çç¡å¿ è³ã®ïŒå€§æ©èœãšçŽ æãšã¯ïŒæ·ããããã®ããããã®éžã³æ¹
- ãã³ãã£ãŒã®å·¥å€«æºèŒïŒç€Ÿå¡ã®å± å¿å°ãé£èºçã«è¯ããªããªãã¬ãã·ã¥ã«ãŒã 50éž
- ãã³ã·ã§ã³ãäžããã€ãããã®ãªãã£ã¹ã¢ã€ãã ïŒïŒéž
- SSD ã®å¯¿åœã£ãŠã©ã®ãããïŒå»¶åœæ¹æ³ãšããã¯ã¢ããæ¹æ³ã䜵ããŠè§£èª¬
- ããã£ãšæ¶Œããå€çšããžã£ãïŒã«ããããã®çå°ã»çŽ æ
- ç¡ç ã®è³ªãé«ããŠç®èŠãã¹ãããªïŒæ¹åã®ããã«æã广çãª5ã€ã®æ¹æ³
- ããããããã¯èŠæ³šæïŒè·¡ãæ®ããªãããã«ãã£ãŠã¯ãããªãïŒã€ã®äº
- 人çãå€ããæåŒ·ã®äžåã¯?ã50幎åŸãæ®ãããããããæ¬101åã
- ãããããã£ãŠãã³ãŒããŒã¯OK!çŸèãäœãã³ãŒããŒã®é£²ã¿æ¹ïŒã€ã®æ
ãããã®ã¿ã€ãã«ã¯ãå¹³åCTRã«å¯ŸããŠïŒå以äžã®CTRãå©ãåºããã¿ã€ãã«ã®äºäŸã ãããããé«ãæ°å€ãéæããããšã¯ããã»ã©é£ãããªããã³ãããç¥ã£ãŠããã°å®çŸã§ããæ°åã ããªããªããåŒç€Ÿã¯ã©ã€ã¢ã³ãã®ãã¹ãŠã®ã¿ã€ãã«ãæ€èšŒããŠãã90%以äžã®ã¿ã€ãã«ãå¹³åCTRãäžåã£ãŠããããã ã
ããããäžæ¹ã§ã¿ã€ãã«ã®äœææ³ãã³ããæããŠããªããªãäžæããããªãã¯ã©ã€ã¢ã³ããäžéšããã®ãäºå®ã ã
äžæããããªãã¯ã©ã€ã¢ã³ãã¯ã
ã»ãªããã¿ã€ãã«ãäžæã ãšåéãããŠãã
ã»ã©ããã®ã¿ã€ãã«ãç䌌ããŠä»ããŠããŸã
ã»èªåã®ã¢ããŒã«ãããããšãã¿ã€ãã«ã«å
¥ããŠããŸã
ãšãã£ãç¹åŸŽãããããªããªãã¿ã€ãã«åãç¶ç¶çã«åäžããŠãããªãã£ãã
ïŒå¹Žçšåãç§ãæ±ããŠãã課é¡ã¯ä»¥äžã®ïŒã€ã ã
- ã¿ã€ãã«ãäžæãªã¯ã©ã€ã¢ã³ãã®ã¡ã³ããŒãã©ãããã°çæçã«ã¿ã€ãã«åãåäžãããããã
- ã¿ã€ãã«åãç¶ç¶çã«åäžãããŠããã«ã¯ã©ã®ãããªä»çµã¿ãçšæããã°ããã
- ã¿ã€ãã«ãä»ããããšã®ãªãåå¿è ãã©ãããã°åçã«ã¯ãªãã¯çãåäžãããããšãã§ããã
ãã®åŸãããã€ãã®ããæ¹ã詊ããŠã¿ãã詊è¡é¯èª€ãéããçµæãç§ã¯ä»¥äžã®ïŒã€ã®ã¹ããããèžãããšã§ãããã®èª²é¡ã解決ããã¿ã€ãã«ãããŸãäžæã§ãªãåå¿è ã§ãã¯ãªãã¯çãæäœã§ãïŒå以äžã«åŒãäžããããšãã§ããããã®å ·äœçãªæ¹æ³ã次ã®ç« ãã玹ä»ããŠããã
ãã®åã«ã以äžã®ããŒã¿ã¯æ€çŽ¢é äœããšã®å¹³åCTRã®ããŒã¿ã ã
ïŒ11瀟å瀟ã調æ»ãæ€çŽ¢é äœããšã®CTRãç®åºããããŒã¿ïŒ
ç§ãã¡ã®èª¿æ»ã§ã¯ãçŸæ®µéã§äžèšã®11ã®çµ±èšããŒã¿ã確èªã§ããŠããããããããã®ããŒã¿ãåç®ãæ°ããªå¹³åå€ãåºããŠã¿ãããŸãã¯ããã®å¹³åå€ãäžã€ã®åºæºãšãããã®æ°å€ãé¥ãã«äžåãæ°åãéæããŠãããã
ïŒæ²èŒé äœããšã®CTRãç®åºããŠãã11ã®è³æãåç®ããå¹³åå€ïŒ
ããã§èšã平忲èŒé äœãšã¯ãGoogleãµãŒãã³ã³ãœãŒã«ã§ååŸã§ããããŒã¿ã ãããªãã®Webãµã€ãã®æ€çŽ¢ã¯ãšãªãšæ²èŒé äœããããŠCTRãªã©ã®éå»ïŒã¶æã®å¹³åããŒã¿ãååŸããããšãã§ããã詳ããã¯ãã¡ãã®ããŠã§ããã¹ã¿ãŒåãå ¬åŒããã°ãã確èªããŠæ¬²ããã
2. ã¯ãªãã¯çãæå€§åããŠãŒã¶ãŒã«é¿ãã¿ã€ãã«ãã€ããããã®ïŒã¹ããã
ã¿ã€ãã«ãäœæã¯ä»¥äžã®ïŒã¹ãããã§è¡ããã倧ããªææãäžããŠããå®èšŒæžã¿ã®ææ³ã ãããçè§£ããŠå®è·µããã°ç¢ºå®ã«ã¿ã€ãã«åããã¯ãŒã¢ããã§ããããããŠããã®çµç·¯ãèšé²ããŠããããšã§çµç¹çã«ã¿ã€ãã«åãåäžãããŠããããšãå¯èœã ãå°ãªããšãïŒåïœïŒåãããŒã ã®ã¡ã³ããŒã§ãã²ãã®ã¹ããããç·Žç¿ããŠã»ãããæ°åã§ãããªãã®ã¬ãã«ã®ã¿ã€ãã«ãçæéã§ã€ããããããã«ãªãã¯ãã ã
2-1. ãæ§é åã
ã¿ã€ãã«ã6WïŒHã§åè§£ãããããã®èŠçŽ ãçç¢ºã«æããã
ãŸãã¯ãã¿ã€ãã«ã®æ§é ã6WïŒHã§åè§£ããããããã®èŠçŽ ãçç¢ºã«æããŠããããåºæ¬çã«ãã¿ã€ãã«ã«å«ãŸããŠããèŠçŽ ã¯ãã®6WïŒHã§ç¶²çŸ ã§ããã
äžã€ã®å ·äœäŸãèŠãŠããããïŒä»¥äžããã°ã©ããŒåãã®èšäºã¿ã€ãã«ã®äŸïŒ
WHOïŒèª°ãïŒïŒçŸåœ¹ããã°ã©ããŒãæãã
WHOMïŒèª°ã«ïŒïŒããããããã°ã©ãã³ã°ãåŠã¶ããªãã«
WHATïŒäœãïŒïŒããã°ã©ãã³ã°ãèŠããïŒã€ã®ã³ã
WHYïŒãªããäœã®ããã«ïŒïŒäžéããã®ã«èŠåŽããããããæããã
WHEREïŒã©ãã§ïŒïŒçŸå Žã§åœ¹ç«ã€
WHENïŒãã€ïŒïŒä»ããã«æŽ»çšã§ãã
HOWïŒã©ã®ããã«ïŒïŒãã£ãïŒåã§çè§£ã§ããããã«
HOW MUCHïŒã©ã®ãããïŒïŒç¡æã§æãã
ã¿ã€ãã«ãæŒ ç¶ãšæããã®ã§ã¯ãªãããã®6WïŒHã®ããã«åè§£ããŠæããŠããããç§ãã¡ããã®ããã«èããçç±ã¯ãæŒ ç¶ãšã¿ã€ãã«ããã¬ã¹ãããŠãå šãããçµæãåºãªãã£ãããã ãããã¿ã€ãã«ãçãŸããªãã£ããšããããšã ãéã«ãã¿ã€ãã«ãåè§£ããŠèããŠãããšãšãŠãè¯ãçµæãåºããåè§£ããŠæããé ãæŽçããŠè©³çŽ°ãæ€èšããŠããããšã§ãããªãã®ããŒã ãå¿ ãã¿ã€ãã«åãçºå±ãããŠããããšãã§ããããã«ãªãã¯ãã ã
ãããŠãããã§äžã€äŒããŠããããã®ã¯ããã®6WïŒHã®èŠçŽ ã®äžã§æãéèŠãªã®ã¯ãWHYãã§ããããšã ãWHYã«ã¯ããªãïŒçç±ïŒããšããèš³ãåœãŠããããããã以å€ã«ããäœã®ããã«ïŒç®çïŒããšããæå³ãããããã®ã³ã³ãã³ãããã©ã®æ¹åã«åãã£ãŠããã®ããäœã®ããã«æžãããŠãããããšããç®çãç®æšã ã
ããã¯ç§ãã¡ãã³ã³ãã³ããäœæããéã«æãéèŠãããæé«ã®çµæãã®ããšã ãç§ãã¡ã¯ãŠãŒã¶ãŒã«ãæé«ã®çµæããããããããã«ã³ã³ãã³ããäœæããŠãããããããæãéèŠããŠãããã³ã³ãã³ããèªãã§åŸããããæé«ã®çµæããäžæã«è¡šçŸãããã
2- 2. ããã¬ã¹ãã
ãæé«ã®çµæïŒWHYïŒããããã¹ãããš(WHAT)ããã©ã®ããã«ããã(HOW)ããããïŒã€ã®èŠçŽ ã«ã€ããŠãã¬ã€ã³ã¹ããŒãã³ã°ã宿œããããããã®èªåœãéããã
ã¯ãªãã¯çã®é«ãèšäºã¿ã€ãã«ã®ç¹åŸŽãåæãããšãïŒWïŒHã«ãããŠæãéèŠãªèŠçŽ ããWHYãWHATãHOWãã®ïŒã€ã ãšããããšãåãã£ããåŒç€Ÿã¯ã©ã€ã¢ã³ãã®éå»çŽ10,000èšäºã®äžã§å¹³åå€ã®5å以äžã®CTRãèšé²ããèšäºã®ãã¡100èšäºã®ã¿ã€ãã«ã®èŠçŽ ãåæããçµæã以äžã®ãããªçµ±èšãåããã
ã»WHATïŒäœãïŒã100%ãè¶ ããŠããã®ã¯ïŒã¿ã€ãã«ã«ã€ãïŒã€ã®WHATãå«ãŸããŠããã±ãŒã¹ããã£ããã
ããã¯ãã¿ã€ãã«ãã²ãšã€ã²ãšã€èŠçŽ åè§£ããïŒWïŒHã®ã©ãã«åœãŠã¯ãŸãã®ãã調ã¹ãçµæã ãå³å¯ãªããŒã¿ã§ã¯ãªãïŒå¿ ããããããã«èŠçŽ ãåé¡ã§ããããã§ã¯ãªãããïŒããåååèã«ãªãã¯ãã ãããã¯ãç§ãã¡ã®ã¯ã©ã€ã¢ã³ãã ãããããªã£ãŠããèš³ã§ã¯ãªãããã®ããã»ã¹ã宿œããåã®ããŒã¿ã ããã ããããŠå®ã¯ãããäžã€å¥ã®ãªãµãŒããè¡ã£ãŠãããã¯ãŠãªããã¯ããŒã¯ã®æ¡æ£ã®æŽä»£ã©ã³ãã³ã°ããçäžç³»ã»ãªã¢ã·ãç³»ãé€ãã圹ã«ç«ã€ã³ã³ãã³ãã ããæœåºããŠäžäœ100èšäºãåãããã«åæãããã䌌ããããªçµæã«ãªã£ãã®ã ã
ã€ãŸãããã®ãïŒã€ã®èŠçŽ ããäžå¿ã«ã¿ã€ãã«ãèããŠããããšãçµæãžã®è¿éã ããã®ïŒã€ã®èŠçŽ ããã¬ã€ã³ã¹ããŒãã³ã°ãå€ãã®èªåœãéããããšã§ã誰ã§ãé«ãã¯ãªãã¯çãç²åŸã§ããã¿ã€ãã«ãäœæã§ããããã«ãªãã®ã ãããããã®èŠçŽ ã«ã€ããŠãå ·äœçãªèšèãéããŠäžåºŠæžãåºããŠã¿ããããããŠåºãŠããèšèãçŽã«èœãšããŠèç©ããŠãããããã®ã¹ããããæ°åè¡ãã ãã§ãã¿ã€ãã«ãã€ããåãæ Œæ®µã«ã¢ããããã¯ãã ã
以äžããåŒç€Ÿã¯ã©ã€ã¢ã³ããšã®ãã¬ã€ã³ã¹ããŒãã³ã°ã®ããã»ã¹ã®äºäŸã玹ä»ããã
2-2-1. ãäžåç£æè³ãã®ã¿ã€ãã«ã«é¢ãããã¬ã€ã³ã¹ããŒãã³ã°äºäŸ
å®éã«ãã¬ã€ã³ã¹ããŒãã³ã°ãè¡ã£ãããšã§å®æããã¿ã€ãã«ã¯ä»¥äžã®éãã ã
ããŒã¯ãŒãïŒäžåç£æè³ãäžåŽæåŸ
ã§ã¯ããã¬ã¹ãã®ããã»ã¹ã解説ããŠãããã
ãŸããäžåç£æè³ãäžåŽæåŸããšããããŒã¯ãŒãã§æ€çŽ¢ãããŠãŒã¶ãŒã®äººç©åãæ·±ãæ€èšãããŒãºãæããããšããå§ãŸãããã®åŸããæé«ã®çµæïŒWHYïŒããããã¹ãããšïŒWHATïŒããã©ã®ããã«ãããïŒHOWïŒãã®ïŒã€ã®é¡æã«ã€ããŠè€æ°åã§ãã¬ã€ã³ã¹ããŒãã³ã°ããŠããããã®ïŒã€ã®é¡æãããŒã¹ã«ãä»®ã¿ã€ãã«ãããã€ã決å®ããŠããã®ã ã
äžèšããããããã®æèŠãšããŠããã£ãæèšãããã€ã玹ä»ããŠããã
â æé«ã®çµæïŒWHYïŒã®æ€èš
æ¯æ38äžåã®äžåŽæåŸãåŸã | 20幎åŸãåã¡ç¶ãã |
æ¥è ã«éšãããªã | åå¿è ã§ãåãŠã |
éåããªãå®¶è³åå ¥ãåŸã | çŽ äººã§ãäžåç£æè³ã§å©çãäžãã |
確å®ã«åçãäžãã | èåŸãåçãããã®ã§å®å¿ããŠéããã |
å®å®ããæ®ãããåŸã | ä»ããäžåç£æè³ãããããªã |
ããããããå®è·µçãªææ³ãçè§£ã§ãã |  çŸåœ¹äžåç£æè³äŒç€Ÿç€Ÿå¡ãå®è·µããŠãã |
ãããå®è·µãããšäžåç£æè³ã®çµæã倧ããå€ãã |  ãã³ã·ã§ã³æè³ã®âè²·ãâã¯ããïŒ |
â¡ããã¹ãããšïŒWHATïŒã®æ€èš
ããç®ç·ã®ç©ä»¶éžã³ | å®å šä¿åç |
æè³ç©ä»¶éžã³ã®æ±ºå®ç | åããŠã®ãã³ã·ã§ã³æè³ãããç§ãè³Œå ¥ãŸã§ã«ãã£ãããš |
äžåç£æè³ã®çå® | 6,000åã®ãã³ã·ã§ã³ãªãŒããŒã宿œãã |
äžåç£æè³ã1æéã§ãã¹ã¿ãŒãã | ä»çµã¿ã培åºçã«ãããïŒã€ã®è§£èª¬ |
äžåç£æè³ã®åºç€ç¥è | åºç€ããå®è·µãŸã§ |
å¹çããæ¢ãæ¹ã®å šæé | ã©ãããã詳ããè§£èª¬ïŒ |
åå¿è åãã«ïŒãã培åºè§£èª¬ | ãã³ã·ã§ã³æè³å¶æ¥ãã³ã«èããŠããã¹ã質å20 |
ãã³ã·ã§ã³æè³æé å®å šã¬ã€ã | è¶ å®è·µçææ³ |
â¢ã©ã®ããã«ãããïŒHOWïŒã®æ€èš
ããã ãèªãã°å€§äžå€« | 次ã®ã¬ãã«ã«æŒãäžãã |
30åã§ãããäžåç£æè³ | ãã£ã5åã§ |
ç¥ã£ãŠããã ãã§ | ãã§ãã¯ãªã¹ãä»ã |
â£ä»®ã¿ã€ãã«ã®æ€èš
ãµã©ãªãŒãã³ãäžåç£æè³ã§æ¯æ38äžåã®äžåŽæåŸãåŸãè¶ å®è·µçææ³ |
6200人ã®äžåŽæåŸãçã¿åºãããããæããïŒåããŠã§ãå®è·µã§ããäžåç£æè³ã®æ¹æ³ |
20幎åŸã確å®ã«åçãäžãç¶ããããã®äžåç£æè³å®å šã¬ã€ããä¿åçã |
詳ãã解説ã§å®å¿ïŒäžåç£æè³ã§éåããªãå®¶è³åå ¥ãåŸãå šç¥è |
ããã ãèªãã°å®å¿ïŒ6000åã®äžåç£æè³å®¶ãå®è·µããŠããå²ãã7ã€ã®çç± |
ãã®ããã»ã¹ã宿œããšã§èª°ã§ãã¿ã€ãã«åãã¢ããããããšãã§ããããCTRã®åçãªåäžãæ°åã§äœæããããšãã§ããã ãããæåã¯ç¹ã«äžäººã®èªåœåã§æŠã£ãŠã¯ãªããªããè¯ãã¿ã€ãã«ãäœæããããã«å¿ èŠãªèªåœåãäœäººãã§ãã¬ã¹ãããããšã§åäžãããŠããã®ã ã
2-3. ãèšèã®éžæã
ãèšèã®éžæããïŒã€ã®ãã€ã³ãã«çµã£ãŠå®æœããã
ãããŠïŒã€ãã®ããã»ã¹ã¯èšèã®éžæã ããã¬ã€ã³ã¹ããŒãã³ã°ã§åºãŠããå€ãã®èšèããã©ããéžã¹ã°ããã ãããããã®åºæºãå°ãã ãçŽè§£ããŠãããã
çŽ æŽãããã¿ã€ãã«ã¯ãããé®®æã«ã€ã¡ãŒãžãæ¹§ãèšèãäžæã«äœ¿ã£ãŠããããªããªããææ§ãªèšèã¯ææ§ãªã€ã¡ãŒãžãçã¿ãæçµçã«ã¯ãªãã¯ãšããã¢ã¯ã·ã§ã³ã«è³ããªããšããäºæ ãæãããã ãåããããªèšèã§ãã£ãŠããããé®®æã«ã€ã¡ãŒãžãæ¹§ãèšèãšãããã§ãªãèšèãããã®ã ã
äŸãã°ãèŠãããšãç®æãããã¯äŒŒãŠããèšèã ãå°ãéãã€ã¡ãŒãžã圢æããããèŠããã®æ¹ã«ã¯ãç®æãããã«æ¯ã¹ãŠãç¯çœªãäºä»¶ããšãã£ãã€ã¡ãŒãžã¯ããŸãæµ®ããã§ããªãã¯ãã ããããŠããç®æãããã®æ¹ã匷ãèšèã«æããèšå Žæãæããªãã ãããã
ãã¡ãããŠãŒã¶ãŒã¯åå·®äžå¥ã§ããããŠãŒã¶ãŒãäºäººããã°ããã®äºäººãå šãåãã€ã¡ãŒãžã圢æããããšã¯ã»ãšãã©ãªããšèšã£ãŠãããæ±ãã€ã¡ãŒãžã¯äººã«ãã£ãŠåŸ®åŠã«éã£ããã倧ããéã£ãããããäŸãã°ãå€ããšããèšèäžã€ãšã£ãŠãããã®äººã®éå»ã®çµéšãšã²ãã¥ãã奜ãããšããã€ã¡ãŒãžã圢æãã人ãšãå«ãããšããå šãéã®ã€ã¡ãŒãžã圢æãã人ãååšããã®ã¯äºå®ã ãããããã ãããšèšã£ãŠèšèã®éžæããããããŠã¯ãããªãã
ããšãå šå¡ãå šãåãã€ã¡ãŒãžã圢æããããšã¯ãªãã«ããŠããå€ãã®ãŠãŒã¶ãŒãæ¯èŒçåããããªã€ã¡ãŒãžã圢æããããèšèã¯ç¢ºå®ã«ååšããããããã¯ãªãã¯ãçã¿åºãèšèã¯ååšããããããã«ãããèšèãã€ã¡ãŒãžã圢æãããã®åœ¢æããã€ã¡ãŒãžã«ãã£ãŠã¯ãªãã¯ãããã©ããã倿ããã®ã ããããã©ã®èšèãéžæããããå šãŠããšèšã£ãŠãéèšã§ã¯ãªãã
ãã¬ã€ã³ã¹ããŒãã³ã°ã§åºãŠããèšèã®äžãããããå€ãã®ã¯ãªãã¯ãçã¿åºãèšèãéžæãããããã®ããã®ãã³ããããã€ã解説ããŠããããã
â ãŠãŒã¶ãŒãæãã¹ãã¬ãŒãã«ã€ã¡ãŒãžã§ããèšèã¯äœããæ€èšããã
èšäºãèªãã ããšã§åŸããããããã£ãããã§ããéãã¹ãã¬ãŒãã«è¡šçŸããããæ»ã£ã衚çŸãé£ããèšèã¯å¿ èŠãªãããŠãŒã¶ãŒã¯ãã»ãã®æ°ç§ã§çŽæçã«ã¯ãªãã¯ãããã©ããã倿ããããã ããŠãŒã¶ãŒãæ¥åžžçã«äœ¿ã£ãŠããèšèãçŽæçã«ã€ã¡ãŒãžã§ããèšèã§ã¹ãã¬ãŒãã«ãããã£ãããæžããªããã°ãªããªããäžã€ã®äºäŸãèŠãŠã¿ãããã©ã¡ããããã¹ãã¬ãŒãã«ã€ã¡ãŒãžã§ããèšèãã¯äžç®çç¶ã ã
âãã£ãããã¹ãŒãã®çããªãæ¹Â
â¡ããããã£ããããšãæ©èœããåé¡ããååãšããŠããããã£ãããã®æ¹ãéžæããã
ãããã£ãããæ©èœãšæ··åããŠããŸã人ããããããããã£ãããšã¯ãããªãã®ã³ã³ãã³ããèŠãããšã«ãã£ãŠã顧客ãåŸãããšãã§ããæé«ã®çµæã§ããæªæ¥ã ãã¿ãŒã²ããã«ããŠãããŠãŒã¶ãŒã¯ããã®è¡šçŸãèŠããšãã«å¿ãåãã ãããããã®ã³ã³ãã³ããèŠãŠãããããã©ããã¯ããããã£ãããäžæã«è¡šçŸã§ãããã©ããã«ããã£ãŠããã
æ©èœã»ã¹ããã¯ïŒå®å
šé²æ°Žã®æºåž¯
ãããã£ããïŒå®å
šé²æ°Žã®æºåž¯ã ããã颚åã§åç»ãèŠããã
æ©èœã»ã¹ããã¯ïŒãã¶ã€ã³ã«ãŒã«ãšïŒã€ã®åºæ¬ãã¯ããã¯
ãããã£ããïŒèª°ã§ããã¶ã€ã³äžçŽè
ã«ãªãããã¶ã€ã³ã«ãŒã«ãšïŒã€ã®åºæ¬ãã¯ããã¯Â
â¢ãããå ·äœçãªèšèããç¹ã«ãæ°åããæŽ»çšã§ããªãããæ€èšããã
æœè±¡çãªèšèã¯æœè±¡çãªã€ã¡ãŒãžã圢æããããããšãŠãŒã¶ãŒã¯æŒ ç¶ãšãã倿ããã§ãããæç¢ºãªæåŸ ã圢æã§ããªããã§ããéãå ·äœçãªèšèãããããéããããå ·äœçãªèšèãæ°åã¯ãšãŠã匷ããã¯ãŒãããã®ã ã
å ·äœçïŒãåããããåŒã³ããå®¶æè¬ãç·é¡42,360åã§åºæ¥ã
æœè±¡çïŒããã°ã©ããŒããããã¯ãŒã¯ã«ã€ããŠèŠããŠãããšäŸ¿å©ãªããšãŸãšã
å
·äœçïŒããã°ã©ããŒãããããã¯ãŒã¯æªãããªãïŒããšæã£ãæã«èŠããŠãããšäŸ¿å©ãªããšãŸãšã
æœè±¡çïŒãããªã«çããªãïŒçŸåœ¹VCãèªããæåããèµ·æ¥ã®åæ
å
·äœçïŒã忥äŒã¿ãšãçãã ãšæãã çŸåœ¹VCãèªããæåããèµ·æ¥ã®åæ ãÂ
â£ã簡䟿æ§ãã远å ã§ããªãããæ€èšããã
簡䟿æ§ãšã¯ãèªåã«ãã§ãããã ããšæããŠãããããããªæèšã ãäŸãã°ãïŒæ¥ïŒåã§è±èªãã§ããããã«ãªããã®ããã«ããç°¡åã«ã§ãããããèªåã«ãã§ããããšæããããšãã§ããèšèã¯ãŠãŒã¶ãŒã«ãšã£ãŠéåžžã«éèŠãªã®ã ããªããªãããŠãŒã¶ãŒã¯åžžã«ãèªåã«ãšã£ãŠã©ããããšããå€æè»žãäžå¿ã«ç©äºãèŠãŠããããã ãèšãæããã°ãèªåã«ããèå³ããªãã®ã ããèªåã«ãã§ãããã ããšæããŠãããããããªèšèãæ¢ããŠã¿ã€ãã«ã«åæ ãããããªãããèãããã簡䟿æ§ã¯ã¿ã€ãã«ã®èŠçŽ ã®äžã§ãHOWã«è©²åœããã±ãŒã¹ãå€ããããªãã®ã¿ã€ãã«ã«ç°¡äŸ¿æ§ã远å ã§ããªãããäžåºŠèããŠã¿ããã
簡䟿æ§ã®ãã³ãïŒãã£ããã ããã»ãã®ãçŽ æ©ããç°¡åã«ã誰ã§ããç§ã§ãã§ãããèŠæãªäººã§ããåå¿è ã®ãã¯ãããŠãå°ãªãéé¡ã§ããïŒïŒïŒåã§ã§ãããåºåè²»ãŒãã§ã1äžåã§è¡ãã
ããã§ç޹ä»ããïŒã€ã®ããã»ã¹ã¯ãããŒã ã®ã¿ã€ãã«åãééããªãåäžãããã¯ãã ããã²å®è·µããŠãçµæã®å€åã確ãããŠã¿ãŠã»ããã
3. ã¿ã€ãã«ãã€ããäžã§æããªããã°ãªããªã泚æç¹
æåŸã«ã¿ã€ãã«ã倱æããŠããŸãã±ãŒã¹ãããçè§£ããŠãããããªããªãããã£ããçŽ æŽãããã¿ã€ãã«ãã§ããããã»ã¹ãæã«å ¥ããŠãããããçè§£ããŠãããªããšå€§ããªçµæãåŸãããªãããã ã
3-1. ããŒãºãšã®ãºã¬ãæãCTRãæŒãäžããèŠå ãšãªã
ãŸãã¯ãããŒãºãæããããŠããªãã¿ã€ãã«äºäŸãã²ãšã€ç޹ä»ãããã
ã¿ã€ãã«ïŒæ¯ã®ç¥çµã®æ²»çã¯ãªãäœåããããã®ãïŒå®ã¯90%ã3å以å
ã«çµãã
ããŒã¯ãŒãïŒãæ¯ãç¥çµãæ²»çã
平忲èŒé äœïŒ2.8äœ
CTRïŒã¯ãªãã¯çïŒïŒ8.39%
ãã®ã¿ã€ãã«ã¯ã平忲èŒé äœã«å¯ŸããCTRããšãŠãäœããã§ã¯ãªããäœãCTRãèšé²ããŠããŸã£ãã®ã ãããïŒãã®çãã¯æç¢ºã§ããŠãŒã¶ãŒã«ãšã£ãŠã®éèŠãªããŒãºãæããããšãã§ããªããŸãŸã«ã¿ã€ãã«ãä»ããŠããŸã£ãããã ãã©ãã ãè¯ãã¿ã€ãã«ãä»ãããšããŠãããŒãºã«ãºã¬ãããã°ã¯ãªãã¯çã®åäžã¯èŠèŸŒããªãã ç§ãã¡ã®ãªãµãŒãã®çµæã§ã¯ã ãæ¯ãç¥çµãæ²»çããšããããŒã¯ãŒãã®å Žåããçã¿ãã©ãã«ããããããšããããŒãºãäžå¿ã§ããããšãããã£ãããããããºã¬ã¯CTRã倧ããäžããããããŠæãå€ã倱æãã¿ãŒã³ã ãã¿ã€ãã«äœæã®ïŒã€ã®ããã»ã¹ãå®è·µããåã«ããŠãŒã¶ãŒã«ãšã£ãŠæãéèŠãªããŒãºãã©ããŽããã§æããããšã«åãæ³šãã§ã»ããã
3-2. ã³ã³ãã³ããããèªå€§ã«ãªãã¿ã€ãã«ã¯çµ¶å¯Ÿã«é¿ããã¹ã
ã¿ã€ãã«ã®ç®çã¯ã¯ãªãã¯ã®æå€§åã ããäžã€ã ã絶察ã«é¿ããªããã°ãªããªãããšããããããã¯ãããŠãŒã¶ãŒã®å€±æãã ãã³ã³ãã³ãã®å 容ãããã¿ã€ãã«ã®æ¹ãèªå€§ã§ããã°ããŠãŒã¶ãŒã¯æåŸ ããŠããã¢ããåŸãããªãã®ã ãããåœç¶æãã ããããããŠãããããããäœåãç¶ãã°ãµã€ãèªäœãå«ãã«ãªãããŠãŒã¶ãŒãè£åãè¡çºã¯çµ¶å¯Ÿã«é¿ããªããã°ãªããªãããµã€ãã®æ¬æ¥ã®ç®çã¯ããŠãŒã¶ãŒããå«ãããŠããŠã¯çµ¶å¯Ÿã«éæã§ããªããçæçãªPVãåŸãããšã ããèããŠã¯ãã¡ãªã®ã ã
3-3. CTRãè¯ããããšèšã£ãŠå¿ ãè¯ãã¿ã€ãã«ã ãšããèš³ã§ã¯ãªã
CTRãé«ãããå¿ ãããã¿ã€ãã«ãšããããã§ã¯ãªãããªããªããæ€çŽ¢çµæã«åºãŠããä»ã®ã¿ã€ãã«ãããŸãã«äœã¬ãã«ã§ããã°ãããã»ã©è¯ãã¿ã€ãã«ã§ãªããŠãCTRãé«ãæ°å€ã«ãªã£ãŠããŸãããšãããããã ããŸããã©ã®ããŒã¯ãŒãã§äžäœè¡šç€ºãããŠããããšããã€ã³ãã¬ãã·ã§ã³ã®å 容ã«ãã£ãŠãCTRã®æ°å€ã¯äžäžããããããã®éšåãèæ ®ããå¿ èŠãããïŒGoogleãµãŒãã³ã³ãœãŒã«ã®ããŒã¿ã¯å®ç§ãªããŒã¿ã§ã¯ãªãããåèçšåºŠã«èŠããããªãïŒã
3-4. Googleã§è¡šç€ºãããã®ã¯32æåãŸã§ãã¿ã€ãã«ã®æåæ°ã¯32æå以å ã«æãããã
æåæ°ã¯åºæ¥ãã°32æå以å ã«ãããããã®äž»ãªçç±ã¯Googleã®æ€çŽ¢çµæã«è¡šç€ºãããé·ãã32æåã ããã ããã ããã©ãããŠã32æåã§è¡šçŸããã®ãé£ããã±ãŒã¹ãããããã®æã¯ãäœãšãæåæ°ãåã£ãŠ32æå以å ã«ãããšããéžæè¢ãããããå®éã«ç§ã¯æå€§40å以å ã«ããã±ãŒã¹ããããGoogleã«æé©åããããšãäžã€ã®æŠç¥ã ããGoogleãå€åããããŠãŒã¶ãŒã«æé©åããŠããããšãäžå¿ã«èããå Žåã32æåããšãŠãé£ããæãããããã ãäœãããã®æã¯äžã€ã ãæ³šæããããšããããããã¯ã32æåãè¶ ããã¿ã€ãã«ãä»ããå Žåã¯ãæ¯èŒçæåã®æ¹ã«ããŒã¯ãŒããå ¥ããæ¹ãè³¢æã ãšããããšã ãã¿ã€ãã«ã®äžã«å ¥ã£ãŠããæ€çŽ¢ããŒã¯ãŒãèªäœãçç¥ãããŠããŸããšãCTRã倧ããäœäžããŠããŸãããã ã
ãŸãšã
ã¿ã€ãã«ãã€ããç®çã»ç®æšã¯ã¯ãªãã¯æ°ã®æå€§åã ããããã倧åæãšããŠãŠãŒã¶ãŒã«ãšã£ãŠçŽ æŽããã䟡å€ã®ããã³ã³ãã³ããäœæã§ããŠããå¿ èŠãããããªããªããã³ã³ãã³ãã®æã£ãŠããããã³ã·ã£ã«ä»¥äžã«ã¯ãªãã¯çãé«ããŠããŸããšããŠãŒã¶ãŒã®æåŸ ãè£åãããšã«ãªãããã ãããã¯çµæçã«ãSEOã«ãããææã«ã倧ãã圱é¿ãåãŒããããŠãŒã¶ãŒã«æ¯æãããªããã°ãµã€ãã®æåã¯æãããªãã
ããããäžæ¹ã§çŽ æŽãããã³ã³ãã³ããªã®ã«ã¿ã€ãã«ãã€ãã€ãã§å šãèŠãŠããããªãã®ãéåžžã«æ®å¿µãªããšã ãçŽ æŽãããã³ã³ãã³ããäœæãããããããæ¬æ¥åŸãããã¯ãã®é客ãåŸãã¹ãã ããã®ããã«ãã®ããã»ã¹ããã²å®è·µããŠã»ããã
çŽ æŽãããèšäºã§ããã
æ£çŽå€±ç€Œãªããããºéšããã®èšäºãšããŠã¯ãå°ã è¡æ£èãã¿ã€ãã«ã ãªããšæããŸããããèªãã§ã¿ãŠé©ãã§ããã
ç§ã¯WordPressã§ããã°èšäºãæŽæ°ããŠããŸãããã¯ãªãã¯çãæªãã¿ã€ãã«ã®èŠçŽããåŠã³ãããšæã£ãŠããŸããã
èšäºã¿ã€ãã«ã®æžãæ¹ã¯ãä»ãŸã§ãè²ã ãªæ¬ããµã€ãã§åŠãã§ããŸãããããã®èšäºã»ã©ãã£ãããšè ã«èœã¡ããã®ã¯ãããŸããã§ããã
ç¹ã«ãæé«ã®çµæïŒWHYïŒã®æ€èšããšããèŠçŽ ãããããšããŸããã
ç§éããã°ãå ¬éããè ã«ãšã£ãŠã¯ãé²èЧããŠããã ããŠãŒã¶ãŒããã«ãšã£ãŠæçã§ããã¹ãã§ãé²èЧããŠããããââãããæé«ã®HAPPYãã«ãã¹ã察象ã§ããããããããã£ããèãæç¢ºã«ããããšã¯ãšãŠã倧äºã ãšæ°ã¥ããŸããã
çžæã120%HAPPYã«ããããšããèãæ¹ã¯ç¥ç°æå žããã®ã¡ãœããã§åŠãã§ããŸãããããŸãã«ãæé«ã®çµæïŒWHYïŒã®æ€èšãã¯ãããã«åœãããã®ã ãšæããŸãããããã¯ã¿ã€ãã«ã ãã®åé¡ã§ãªããèšäºã³ã³ãã³ãã«ã奜圱é¿ãäžãããã§ãã
æ°åã®è£ä»ãããããäœç³»çã«çè·¯æŽç¶ãšããããããçŽãã«å®è·µã§ããã¬ãã«ã»åçŸã§ããã¬ãã«ã«ãŸãšãäžããåéã«é©ãã°ããã§ãããã€ããªããçŽ æŽãããã³ã³ãã³ãããæäŸããã ãããããšãããããŸãã
CTRã5åãšã¯ãããªããŠãã2åã§ã倧å€å€§ããªéãã§ããæ©éèªåã®èšäºã«åæ ããããšæããŸãã
è奮ããŠã³ã¡ã³ãããã«ã¯ããããŸããã§ãããæ¬åœã«æé£ãããããŸãã