{"id":52986,"date":"2025-04-16T20:22:26","date_gmt":"2025-04-16T11:22:26","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=52986"},"modified":"2025-04-16T20:22:26","modified_gmt":"2025-04-16T11:22:26","slug":"how-to-set-up-ga4-conversion","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/how-to-set-up-ga4-conversion-52986.html","title":{"rendered":"GA4\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u78ba\u8a8d\u65b9\u6cd5\u30fb\u6ce8\u610f\u3057\u305f\u3044\u30df\u30b9\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"<p>\u300cGA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3063\u3066\u3001\u3069\u3046\u3084\u3063\u3066\u8a2d\u5b9a\u3059\u308b\u306e\uff1f\u300d<br \/>\n\u300c\u767a\u751f\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3001\u3069\u3053\u3067\u78ba\u8a8d\u3067\u304d\u308b\uff1f\u300d<br \/>\n\u3053\u306e\u3088\u3046\u306a\u7591\u554f\u3092\u6301\u3064\u65b9\u304c\u591a\u3044\u3088\u3046\u3060\u3002<\/p>\n<p>\u7aef\u7684\u306b\u3044\u3048\u3070\u3001<strong>\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a72\u5f53\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u2192\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff3d\u3068\u3057\u3066\u30de\u30fc\u30af\u2192\u5404\u7a2e\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u300d<\/strong>\u306e3\u30b9\u30c6\u30c3\u30d7\u3060\u304c\u3001\u77e5\u8b58\u304c\u306a\u3044\u3068\u76f4\u611f\u7684\u306b\u6271\u3048\u306a\u3044\u90e8\u5206\u3082\u591a\u3044\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-02.png\" alt=\"GA\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u624b\u9806\" width=\"1280\" height=\"414\" class=\"aligncenter size-full wp-image-53013\" \/><\/p>\n<p>\u3068\u304f\u306b\u30012024\u5e743\u6708\u4ee5\u964d\u3001\u5f93\u6765\u306e\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u300d\u3068\u3055\u308c\u3066\u3044\u305f\u90e8\u5206\u304c\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u306b\u5207\u308a\u66ff\u308f\u3063\u3066\u304a\u308a\u3001\u6df7\u4e71\u3057\u3084\u3059\u3044\u72b6\u6cc1\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001GA4\u306b\u521d\u3081\u3066\u53d6\u308a\u7d44\u3080\u65b9\u306b\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u65b9\u6cd5\u30fb\u78ba\u8a8d\u65b9\u6cd5\u30fb\u9593\u9055\u3044\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u3066\u3044\u304f\u3002<\/p>\n<p>\u6700\u5f8c\u307e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u304f\u3068\u3001GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306b\u81ea\u4fe1\u3092\u6301\u3063\u3066\u53d6\u308a\u7d44\u3081\u308b\u3088\u3046\u306b\u306a\u308b\u3060\u308d\u3046\u3002Web\u30b5\u30a4\u30c8\u306e\u6210\u679c\u3092\u9069\u5207\u306b\u6e2c\u5b9a\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3068\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u3001\u305c\u3072\u3053\u306e\u8a18\u4e8b\u3092\u6d3b\u7528\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2>1. \u6700\u521d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044GA4\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u57fa\u672c<\/h2>\n<p>\u307e\u305a\u300c\u305d\u3082\u305d\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3063\u3066\u4f55\uff1f\u300d\u3068\u3044\u3046\u57fa\u672c\u304b\u3089\u78ba\u8a8d\u3057\u3066\u3044\u3053\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f<\/li>\n<li>\u306a\u305cGoogle\u306f\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u4f7f\u3046\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u304b\uff1f<\/li>\n<li>GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u4ed5\u7d44\u307f\uff08UA\u306b\u6163\u308c\u3066\u3044\u305f\u4eba\u5411\u3051\uff09<\/li>\n<\/ol>\n<\/div>\n<h3>1-1. GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f<\/h3>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08\u4ee5\u4e0bGA4\uff09\u306b\u304a\u3051\u308b\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3068\u306f\u3001\u904b\u55b6\u8005\u304c\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u306b\u9054\u6210\u3057\u3066\u307b\u3057\u3044\u884c\u52d5\uff08\u4f8b\uff1a\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b\u30fb\u4f1a\u54e1\u767b\u9332\u306a\u3069\uff09\u3092\u6307\u3059\u3002<\/p>\n<p>\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u3001\u4f1a\u54e1\u306b\u306a\u308b\u3088\u3046\u306a\u3001<strong>\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u91cd\u8981\u30a2\u30af\u30b7\u30e7\u30f3<\/strong>\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>GA4\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u3042\u3089\u3086\u308b\u884c\u52d5\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a18\u9332\u3057\u3001\u305d\u306e\u4e2d\u304b\u3089\u6700\u592730\u4ef6\u307e\u3067\u3092<strong>\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d<\/strong>\u3068\u3057\u3066\u6307\u5b9a\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-03.png\" alt=\"\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\" width=\"1280\" height=\"726\" class=\"aligncenter size-full wp-image-53014\" \/><\/p>\n<p>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u305f\u30a4\u30d9\u30f3\u30c8\u3001\u3064\u307e\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6307\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u3067\u96c6\u8a08\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u91cd\u8981\u6307\u6a19\u3068\u306a\u308b\u3002<\/p>\n<h3>1-2. \u306a\u305cGoogle\u306f\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u4f7f\u3046\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u304b\uff1f<\/h3>\n<p>\u5192\u982d\u3067\u89e6\u308c\u305f\u3068\u304a\u308a\u30012024\u5e743\u6708\u4ee5\u964d\u3001Google\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5b9a\u7fa9\u3092\u6574\u7406\u3057\u3066\u3001\u5f93\u6765\u306e\u547c\u79f0\u3092\u5909\u66f4\u3057\u3066\u3044\u308b\u3002GA4\u3092\u6271\u3046\u3046\u3048\u3067\u6df7\u4e71\u3057\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u306a\u306e\u3067\u3001Google\u306e\u610f\u56f3\u3092\u7406\u89e3\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<p>Google\u306f\u3001<br \/>\n\u3008Google \u5e83\u544a\u3068\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6e2c\u5b9a\u3068\u30ec\u30dd\u30fc\u30c8\u3092\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u76f4\u611f\u7684\u306b\u884c\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5b9a\u7fa9\u3092\u7d71\u4e00\u3044\u305f\u3057\u307e\u3057\u305f\u3009<br \/>\n\u3068\u8aac\u660e\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u4ee5\u524d\u306f\u3001GA4\u3068Google\u5e83\u544a\u3068\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6e2c\u5b9a\u65b9\u6cd5\u304c\u7570\u306a\u3063\u3066\u3044\u305f\u305f\u3081\u3001\u4e21\u8005\u9593\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306b\u4e0d\u4e00\u81f4\u304c\u751f\u3058\u3066\u3044\u305f\u3002\u305d\u3053\u3067\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u68f2\u307f\u5206\u3051\u3059\u308b\u3053\u3068\u306b\u306a\u3063\u305f\u3001\u3068\u3044\u3046\u308f\u3051\u3060\u3002<\/p>\n<ul>\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/strong>\uff1a\uff08\u304a\u3082\u306bGoogle\u5e83\u544a\u306b\u304a\u3051\u308b\uff09\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u3084\u3001\u5165\u672d\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u4f7f\u308f\u308c\u308b\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3<\/li>\n<li><strong>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8<\/strong>\uff1a\uff08GA4\u306b\u304a\u3051\u308b\uff09\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6e2c\u5b9a\u3059\u308b\u30a4\u30d9\u30f3\u30c8<\/li>\n<\/ul>\n<p>\u51fa\u5178\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/13965727\" target=\"_blank\" rel=\"noopener\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7\u300c[GA4] Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306e\u9055\u3044\u300d<\/a><\/p>\n<p>\u79c1\u305f\u3061\u304c\u666e\u6bb5\u3001Web\u30b5\u30a4\u30c8\u306e\u6210\u679c\u3092\u6e2c\u308b\u6587\u8108\u3067\u4f7f\u3046\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3092\u610f\u5473\u3059\u308b\u306e\u306f\u3001GA4\u3067\u306f\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u306a\u308b\u3002<\/p>\n<h3>1-3. GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u4ed5\u7d44\u307f\uff08UA\u306b\u6163\u308c\u3066\u3044\u305f\u4eba\u5411\u3051\uff09<\/h3>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u73fe\u884c\u306eGA4\u304b\u3089\u4f7f\u3044\u59cb\u3081\u308b\u4eba\u306f\u554f\u984c\u306a\u3044\u304c\u3001\u524d\u8eab\u306eUA\u306b\u4f7f\u3044\u6163\u308c\u3066\u3044\u308b\u4eba\u306f\u3001UA\u3068\u306e\u9055\u3044\u3082\u660e\u78ba\u306b\u610f\u8b58\u3057\u3066\u304a\u3044\u305f\u307b\u3046\u304c\u3088\u3044\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-04.png\" alt=\"UA\u3068GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u9055\u3044\" width=\"1280\" height=\"703\" class=\"aligncenter size-full wp-image-53015\" \/><\/p>\n<h4>UA\u3068GA4\u306e\u9055\u3044<\/h4>\n<p>UA\u3068GA4\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6349\u3048\u65b9\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3002UA\u3067\u306f\u300c\u76ee\u6a19\u300d\u3068\u3044\u3046\u6982\u5ff5\u304c\u3042\u308a\u30014\u7a2e\u985e\u306e\u6761\u4ef6\uff08\u5230\u9054\u30da\u30fc\u30b8\u30fb\u6ede\u5728\u6642\u9593\u30fb\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u30fb\u30a4\u30d9\u30f3\u30c8\uff09\u3067\u3001\u30b4\u30fc\u30eb\u3068\u306a\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001GA4\u306b\u306fUA\u306e\u3088\u3046\u306a\u300c\u76ee\u6a19\u8a2d\u5b9a\u300d\u306e\u6a5f\u80fd\u306f\u5b58\u5728\u305b\u305a\u3001\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306f\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b\u3002<\/p>\n<p>\u3064\u307e\u308aGA4\u3067\u306f\u3001\u4efb\u610f\u306e\u30a4\u30d9\u30f3\u30c8\u3092\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\uff3d\u3053\u3068\u3067\u3001\u521d\u3081\u3066\u76ee\u6a19\u9054\u6210\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b\u4ed5\u7d44\u307f\u306b\u306a\u3063\u305f\u3002<\/p>\n<h4>GA4\u306fUA\u3088\u308a\u591a\u304f\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u50be\u5411<\/h4>\n<p>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u81ea\u7531\u306b\u30a4\u30d9\u30f3\u30c8\u3092\u5b9a\u7fa9\u3067\u304d\u308b\u305f\u3081\u3001UA\u3088\u308a\u3082\u5e45\u5e83\u3044\u7a2e\u985e\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a08\u6e2c\u53ef\u80fd\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u3082\u5909\u308f\u3063\u3066\u3044\u308b\u3002UA\u3067\u306f1\u56de\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u4e2d\u306b\u540c\u3058\u76ee\u6a19\u304c\u8907\u6570\u56de\u9054\u6210\u3055\u308c\u3066\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u300c1\u56de\u300d\u3068\u307f\u306a\u3055\u308c\u3066\u3044\u305f\u3002GA4\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3059\u308b\u305f\u3073\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001GA4\u3067\u306fUA\u3088\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u591a\u304f\u5831\u544a\u3055\u308c\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u305f\u3068\u3048\u3070\u30011\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c1\u30bb\u30c3\u30b7\u30e7\u30f3\u4e2d\u306b\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u30925\u56de\u884c\u3048\u3070\u3001UA\u3067\u306f1\u56de\u3060\u304cGA4\u3067\u306f5\u56de\u3068\u8a18\u9332\u3055\u308c\u308b\u308f\u3051\u3060\u3002<\/p>\n<p>\u3053\u308c\u3092\u3069\u3046\u3057\u3066\u3082\u907f\u3051\u305f\u3044\u5834\u5408\u306f\u3001\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u3092\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u3067\u306f\u306a\u304f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306b\u5909\u66f4\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\uff08\u3084\u308a\u65b9\u306f\u5f8c\u8ff0\uff09\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u9055\u3044\u3092\u660e\u78ba\u306b\u610f\u8b58\u305b\u305a\u3001UA\u6642\u4ee3\u306e\u611f\u899a\u306e\u307e\u307eGA4\u3092\u6271\u3046\u3068\u3001\u601d\u308f\u306c\u5224\u65ad\u30df\u30b9\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u6ce8\u610f\u3057\u3088\u3046\u3002UA\u306b\u304a\u3051\u308b\u300c\u76ee\u6a19\u300d\u3068GA4\u306b\u304a\u3051\u308b\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u306f\u3001\u3069\u3061\u3089\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6307\u3059\u304c\u5b9a\u7fa9\u304c\u7570\u306a\u308b\u3001\u3068\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h2>2. GA4\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n<p>\u7d9a\u3044\u3066\u3001\u5177\u4f53\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u62bc\u3055\u3048\u3088\u3046\u3002\u57fa\u672c\u7684\u306a\u624b\u9806\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u8a08\u6e2c\u3057\u305f\u3044\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u660e\u78ba\u5316\u3059\u308b<\/li>\n<li>\u8a72\u5f53\u884c\u52d5\u306b\u5bfe\u5fdc\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u53ce\u96c6\u3067\u304d\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u3092\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3059\u308b<\/li>\n<li>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u3092\u5909\u3048\u308b<\/li>\n<li>\u30c6\u30b9\u30c8\u3068\u691c\u8a3c\u3092\u884c\u3046<\/li>\n<\/ol>\n<\/div>\n<p>\u305d\u308c\u305e\u308c\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<h3>2-1. \u8a08\u6e2c\u3057\u305f\u3044\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u660e\u78ba\u5316\u3059\u308b<\/h3>\n<p>\u307e\u305a\u30b5\u30a4\u30c8\u5185\u3067\u4f55\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u307f\u306a\u3059\u304b\u6c7a\u3081\u308b\u3002<\/p>\n<ul>\n<li>\u8cfc\u5165\u5b8c\u4e86<\/li>\n<li>\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/li>\n<li>\u8cc7\u6599\u8acb\u6c42\u9001\u4fe1<\/li>\n<li>\u4f1a\u54e1\u767b\u9332\u5b8c\u4e86<\/li>\n<li>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306b\u76f4\u7d50\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6d17\u3044\u51fa\u305d\u3046\u3002<\/p>\n<p>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u3001\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u6700\u7d42\u30b4\u30fc\u30eb\u306e\u524d\u6bb5\u968e\u306e\u884c\u52d5\uff09\u3082\u542b\u3081\u3066\u691c\u8a0e\u3059\u308b\u3068\u3088\u3044\u3002\u305f\u3068\u3048\u3070\u3001<\/p>\n<ul>\n<li>\u30ab\u30fc\u30c8\u3078\u306e\u5546\u54c1\u8ffd\u52a0<\/li>\n<li>\u304a\u6c17\u306b\u5165\u308a\u767b\u9332<\/li>\n<li>\u52d5\u753b\u306e\u518d\u751f\u958b\u59cb\u30fb\u5b8c\u4e86<\/li>\n<li>\u8a18\u4e8b\u306e\u30b7\u30a7\u30a2<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u30b5\u30a4\u30c8\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u306a\u884c\u52d5\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u524d\u8ff0\u306e\u3068\u304a\u308a\u3001GA4\u3067\u306f\u6700\u592730\u4ef6\u307e\u3067\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u767b\u9332\u3067\u304d\u308b\u3002\u4ef6\u6570\u306e\u5236\u9650\u3082\u8003\u616e\u306b\u5165\u308c\u306a\u304c\u3089\u3001\u6574\u7406\u3057\u3066\u3044\u3053\u3046\u3002<\/p>\n<h3>2-2. \u8a72\u5f53\u884c\u52d5\u306b\u5bfe\u5fdc\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u53ce\u96c6\u3067\u304d\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/h3>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3057\u305f\u3044\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u3089\u3001\u305d\u306e\u884c\u52d5\u3068\u5bfe\u5fdc\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u53d6\u5f97\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<p>\u53ce\u96c6\u4e2d\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001GA4\u753b\u9762\u5de6\u4e0b\u306e\uff3b\u6b6f\u8eca\uff3d\u30de\u30fc\u30af\u304b\u3089\u7ba1\u7406\u753b\u9762\u306b\u5165\u308a\u3001\uff3b\u30d7\u30ed\u30d1\u30c6\u30a3\u8a2d\u5b9a\uff3d\u2192\uff3b\u30c7\u30fc\u30bf\u306e\u8868\u793a\uff3d\u2192\uff3b\u30a4\u30d9\u30f3\u30c8\uff3d\u306b\u3066\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-05.png\" alt=\"\uff3b\u30d7\u30ed\u30d1\u30c6\u30a3\u8a2d\u5b9a\uff3d\u2192\uff3b\u30c7\u30fc\u30bf\u306e\u8868\u793a\uff3d\u2192\uff3b\u30a4\u30d9\u30f3\u30c8\uff3d\u306b\u3066\u78ba\u8a8d\" width=\"1280\" height=\"704\" class=\"aligncenter size-full wp-image-53016\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u8cfc\u5165\u5b8c\u4e86\u300d\u306a\u3089e\u30b3\u30de\u30fc\u30b9\u8a08\u6e2c\u7528\u306e \u201cpurchase\u201d \u30a4\u30d9\u30f3\u30c8\u3001\u300c\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u300d\u306a\u3089\u30d5\u30a1\u30a4\u30eb\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u3068\u304d\u306b\u751f\u3058\u308b \u201cfile_download\u201d \u30a4\u30d9\u30f3\u30c8\u306a\u3069\u3001\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<h3>2-3. \u30a4\u30d9\u30f3\u30c8\u3092\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3059\u308b<\/h3>\n<p>\u6b21\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u3092\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u30de\u30fc\u30af\u3059\u308b\u304c\u3001\u305d\u306e\u65b9\u6cd5\u306f\u5927\u304d\u304f2\u3064\u306b\u5206\u304b\u308c\u308b\u3002<\/p>\n<h4>\u65b9\u6cd51\uff1a\u65e2\u5b58\u30a4\u30d9\u30f3\u30c8\u3092\u305d\u306e\u307e\u307e\u30de\u30fc\u30af\u3059\u308b<\/h4>\n<p>\u307e\u305a\u3001\u8a72\u5f53\u30a4\u30d9\u30f3\u30c8\u304c\u3059\u3067\u306bGA4\u3067\u53ce\u96c6\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u7c21\u5358\u3060\u3002\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u3067\u305d\u306e\u30a4\u30d9\u30f3\u30c8\u306e\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\uff3d\u306e\u30c8\u30b0\u30eb\u30dc\u30bf\u30f3\u3092ON\u306b\u3059\u308c\u3070\u3088\u3044\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-06.png\" alt=\"\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\uff3d\u306e\u30c8\u30b0\u30eb\u30dc\u30bf\u30f3\u3092ON\u306b\u3059\u308b\" width=\"1280\" height=\"714\" class=\"aligncenter size-full wp-image-53017\" \/><\/p>\n<h4>\u65b9\u6cd52\uff1a\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/h4>\n<p>\u65e2\u5b58\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u53ce\u96c6\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u3084\u3001\u65e2\u5b58\u30a4\u30d9\u30f3\u30c8\u3067\u53ce\u96c6\u3055\u308c\u3066\u3044\u308b\u3088\u308a\u3082\u7d30\u304b\u304f\u6307\u5b9a\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u884c\u52d5\u3092\u8868\u3059\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3002\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u53f3\u4e0a\u306e\uff3b\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\u753b\u9762\u306b\u79fb\u52d5\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-08.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\" width=\"1280\" height=\"714\" class=\"aligncenter size-full wp-image-53018\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u8cc7\u6599\u8acb\u6c42\u9001\u4fe1\u300d\u304c\u8a2d\u5b9a\u3057\u305f\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8acb\u6c42\u5b8c\u4e86\u753b\u9762\uff08URL\u306b \u2018thank_you\u2019 \u304c\u542b\u307e\u308c\u308b\uff09\u3078\u5230\u9054\u3057\u305f\u3068\u304d\u306b\u30a4\u30d9\u30f3\u30c8\u3092\u767a\u751f\u3055\u305b\u305f\u3044\u5834\u5408\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-09.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\" width=\"1280\" height=\"801\" class=\"aligncenter size-full wp-image-53019\" \/><\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\uff3b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u540d\uff3d\u306b\u4efb\u610f\u306e\u540d\u524d\u3092\u5165\u529b\u3059\u308b\uff08\u4f8b\uff1a \u2018request_document\u2019 \uff09\u3002<\/li>\n<li>\uff3b\u4e00\u81f4\u3059\u308b\u6761\u4ef6\uff3d\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30a4\u30d9\u30f3\u30c8\u3092\u767a\u751f\u3055\u305b\u305f\u3044\u6761\u4ef6\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u4e0a\u56f3\u306e\u4f8b\u3067\u306f\u3001\u300cevent_name = page_view\u3001\u304b\u3064 page_location \u306b thank_you\u300d\u3092\u542b\u3080\u3068\u3044\u3046\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u3001\u300c\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u305f\u3068\u304d\u3001\u304b\u3064\u3001\u8868\u793a\u3055\u308c\u305fURL\u306b \u2018thank_you\u2019 \u304c\u542b\u307e\u308c\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u610f\u5473\u3060\u3002<\/li>\n<li>\uff3b\u30bd\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u304b\u3089\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u30b3\u30d4\u30fc\uff3d\u306f\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u307e\u307eON\u306b\u3057\u3066\u304a\u304f\uff08OFF\u306b\u3059\u308b\u306e\u306f\u3001\u5143\u30a4\u30d9\u30f3\u30c8\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4e0d\u8981\u30fb\u65b0\u30a4\u30d9\u30f3\u30c8\u306b\u72ec\u81ea\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3060\u3051\u3092\u4ed8\u4e0e\u3057\u305f\u3044\u5834\u5408\u3067\u3001\u4e0a\u7d1a\u8005\u5411\u3051\uff09\u3002<\/li>\n<li>\u753b\u9762\u53f3\u4e0a\u306e\uff3b\u4f5c\u6210\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\u5b8c\u4e86\u3060\u3002<\/li>\n<\/ol>\n<\/div>\n<h5><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7279\u5b9a\u3059\u308b\u8907\u6570\u306e\u6761\u4ef6\u3092\u7d44\u307f\u5408\u308f\u305b\u308b<\/strong><\/h5>\n<p>\u6ce8\u610f\u3057\u305f\u3044\u306e\u306f\u3001\u304b\u306a\u3089\u305a\u300c\u201cevent_name\u201d \u3068 \u201cpage_location\u201d\u300d\u306a\u3069\u8907\u6570\u306e\u6761\u4ef6\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3060\u3002\u305f\u3068\u3048\u3070\u3001\u30da\u30fc\u30b8URL\u3060\u3051\u3067\u6761\u4ef6\u6307\u5b9a\u3059\u308b\u3068\u3001\u540c\u3058URL\u3067\u767a\u751f\u3059\u308b\u307b\u304b\u306e\u30a4\u30d9\u30f3\u30c8\uff08\u201cscroll\u201d \u3084 \u201cclick\u201d \u306a\u3069\uff09\u307e\u3067\u62fe\u3063\u3066\u3057\u307e\u3044\u3001\u4e0d\u6b63\u78ba\u306a\u30ab\u30a6\u30f3\u30c8\u306b\u306a\u308b\u6050\u308c\u304c\u3042\u308b\u3002<\/p>\n<h5><strong>\u30a4\u30d9\u30f3\u30c8\u306e\u547d\u540d\u898f\u5247\u306b\u6ce8\u610f<\/strong><\/h5>\n<p>\u30a4\u30d9\u30f3\u30c8\u540d\u306e\u547d\u540d\u898f\u5247\u306b\u3082\u6c17\u3092\u4ed8\u3051\u3088\u3046\u3002\u5148\u982d\u306f\u82f1\u5b57\u3067\u3001\u82f1\u6570\u5b57\u3068\u30a2\u30f3\u30c0\u30fc\u30b9\u30b3\u30a2\uff08_\uff09\u4ee5\u5916\u306f\u4f7f\u308f\u306a\u3044\uff08\u53b3\u5bc6\u306b\u306f\u4e00\u90e8\u65e5\u672c\u8a9e\u4f7f\u7528\u304c\u53ef\u80fd\u3060\u304c\u4f7f\u308f\u306a\u3044\u307b\u3046\u304c\u5b89\u5168\uff09\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u306f\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u304c\u533a\u5225\u3055\u308c\u308b\u305f\u3081\u3001\u201cForm_Submit\u201d \u3068 \u201cform_submit\u201d \u306f\u5225\u7269\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u3002<\/p>\n<p>\u52a0\u3048\u3066\u3001Google\u5074\u3067\u4e88\u7d04\u3055\u308c\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u3084\u63a5\u982d\u8f9e\uff08\u305f\u3068\u3048\u3070 \u201cgoogle_\u201d \u3067\u59cb\u307e\u308b\u540d\u524d\uff09\u306f\u4f7f\u7528\u4e0d\u53ef\u306a\u306e\u3067\u3001\u30e6\u30cb\u30fc\u30af\u306a\u540d\u524d\u3092\u4ed8\u3051\u308b\u3088\u3046\u306b\u3057\u3088\u3046\u3002\u8a73\u3057\u304f\u306fGoogle\u516c\u5f0f\u30d8\u30eb\u30d7\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/13316687?hl=ja\" target=\"_blank\" rel=\"noopener\">\u300c[GA4] \u30a4\u30d9\u30f3\u30c8\u306e\u547d\u540d\u898f\u5247\u300d<\/a>\u306b\u3066\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h5><strong>\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u306b\u8868\u793a\u3055\u308c\u305f\u3089\u30de\u30fc\u30af\u3059\u308b<\/strong><\/h5>\n<p>\u65b0\u3057\u304f\u4f5c\u6210\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u5373\u5ea7\u306b\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u306b\u53cd\u6620\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u304c\u5b9f\u969b\u306b\u767a\u751f\u3057\u3001\u8a18\u9332\u3055\u308c\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u521d\u3081\u3066\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u306b\u8868\u793a\u3055\u308c\u308b\u3002\u305d\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\uff3d\u306e\u30c8\u30b0\u30eb\u30dc\u30bf\u30f3\u3092ON\u306b\u3057\u3088\u3046\u3002<\/p>\n<h4>\u30a4\u30d9\u30f3\u30c8\u4f5c\u6210\u306fGTM\u3092\u4f7f\u3046\u65b9\u6cd5\u3082\u3042\u308b<\/h4>\n<p>\u4e0a\u8a18\u3067\u306fGA4\u4e0a\u3067\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u305f\u304c\u3001\u30a4\u30d9\u30f3\u30c8\u4f5c\u6210\u306fGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08\u4ee5\u4e0bGTM\uff09\u3092\u4f7f\u3046\u65b9\u6cd5\u3082\u3042\u308b\u3002<\/p>\n<p>GTM\u306e\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3001GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306b\u6bd4\u3079\u3066\u8a2d\u5b9a\u624b\u9806\u304c\u3084\u3084\u8907\u96d1\u3060\u304c\u3001\u8a73\u7d30\u306a\u30a4\u30d9\u30f3\u30c8\u3092\u81ea\u7531\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u306e\u304c\u30e1\u30ea\u30c3\u30c8\u3060\u3002\u52d5\u7684\u306a\u5024\u3092\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u8a2d\u5b9a\u3057\u305f\u308a\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u767a\u751f\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u7d30\u304b\u304f\u5236\u5fa1\u3057\u305f\u308a\u3067\u304d\u308b\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\u3092\u4ee5\u4e0b\u306b\u30ea\u30f3\u30af\u3059\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/lucy.ne.jp\/bazubu\/tagmanager-43949.html\" rel=\"noopener\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u4f7f\u3044\u65b9\u3010\u521d\u5fc3\u8005OK\u3011\u5c0e\u5165\u304b\u3089\u8a2d\u5b9a\u4f8b\u307e\u3067\u308f\u304b\u308b<\/a><\/li>\n<li><a href=\"https:\/\/lucy.ne.jp\/bazubu\/ga4-event-settings-52946.html\">GA4\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff1a\u521d\u5fc3\u8005\u5411\u3051\u624b\u9806\u304b\u3089\u6d3b\u7528\u6cd5\u307e\u3067<\/a><\/li>\n<\/ul>\n<h3>2-4. \u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u3092\u5909\u3048\u308b<\/h3>\n<p>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3057\u305f\u5f8c\u3001\u305d\u306e\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u3092\u5909\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u306f\u3001GA4\u7ba1\u7406\u753b\u9762\u3088\u308a\uff3b\u30c7\u30fc\u30bf\u306e\u8868\u793a\uff3d\u2192\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff3d\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3088\u3046\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u306e\u53f3\u7aef\u306b\u3042\u308b\u7e263\u70b9\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\uff3b\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u3092\u5909\u66f4\uff3d\u3092\u9078\u629e\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-10.png\" alt=\"GA4\u7ba1\u7406\u753b\u9762\u3088\u308a\uff3b\u30c7\u30fc\u30bf\u306e\u8868\u793a\uff3d\u2192\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff3d\u306b\u30a2\u30af\u30bb\u30b9\" width=\"1280\" height=\"635\" class=\"aligncenter size-full wp-image-53020\" \/><\/p>\n<p>\u3059\u308b\u3068\u3001\u300c\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306b1\u56de\u300d\u307e\u305f\u306f\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306b1\u56de\u300d\u306e\u9078\u629e\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-11.png\" alt=\"\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u3092\u9078\u3079\u308b\" width=\"1280\" height=\"635\" class=\"aligncenter size-full wp-image-53021\" \/><\/p>\n<p>\u6ce8\u610f\u70b9\u3068\u3057\u3066\u306f\u3001Google\u306f\u30c7\u30d5\u30a9\u30eb\u30c8\u8a2d\u5b9a\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306b1\u56de\u300d\u3092\u63a8\u5968\u3057\u3066\u304a\u308a\u3001\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306b1\u56de\u300d\u306f\u975e\u63a8\u5968\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u9078\u629e\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u30a2\u30e9\u30fc\u30c8\u304c\u51fa\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-12.png\" alt=\"\u63a8\u5968\u306f\u300c\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306b1\u56de\u300d\" width=\"1280\" height=\"635\" class=\"aligncenter size-full wp-image-53022\" \/><\/p>\n<p>\u30bb\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306b1\u56de\u306b\u3059\u308b\u3068\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u5185\u306e\u6700\u521d\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u307f\u304c\u8a55\u4fa1\u3055\u308c\u3001\u305d\u308c\u4ee5\u964d\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u7121\u8996\u3055\u308c\u3066\u3057\u307e\u3046\u3002\u6b63\u78ba\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u628a\u63e1\u306e\u305f\u3081\u306b\u306f\u3001\u300c1\u30a4\u30d9\u30f3\u30c8\u306b\u3064\u304d1\u56de\u300d\u306e\u307e\u307e\u3067\u306e\u904b\u7528\u304c\u63a8\u5968\u3060\u3002<\/p>\n<p>\u4e0a\u7d1a\u8005\u3067\u7279\u5225\u306a\u4e8b\u60c5\u304c\u3042\u308b\u5834\u5408\u306e\u307f\u3001\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u306e\u5909\u66f4\u3092\u691c\u8a0e\u3057\u3088\u3046\u3002\u305f\u3068\u3048\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u975e\u5e38\u306b\u591a\u304f\u30ec\u30dd\u30fc\u30c8\u306e\u53ef\u8aad\u6027\u3092\u640d\u306a\u3046\u5834\u5408\u3084\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u3064\u304d1\u56de\u306e\u8a08\u6e2c\u3067\u554f\u984c\u306a\u3044\u3053\u3068\u304c\u78ba\u8a8d\u3067\u304d\u3066\u3044\u308b\u5834\u5408\u306a\u3069\u3060\u3002<\/p>\n<p>\u306a\u304a\u3001\u9078\u629e\u3057\u305f\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u306f\u3001\u4eca\u5f8c\u767a\u751f\u3059\u308b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u30ab\u30a6\u30f3\u30c8\u306b\u4f7f\u7528\u3055\u308c\u308b\uff08\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u306e\u30ab\u30a6\u30f3\u30c8\u306b\u306f\u4f7f\u7528\u3055\u308c\u306a\u3044\uff09\u3002<\/p>\n<h3>2-5. \u30c6\u30b9\u30c8\u3068\u691c\u8a3c\u3092\u884c\u3046<\/h3>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8868\u3059\u30a4\u30d9\u30f3\u30c8\u3092\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3067\u304d\u305f\u3089\u3001\u6b63\u3057\u304f\u8a2d\u5b9a\u3067\u304d\u3066\u3044\u308b\u304b\u30c6\u30b9\u30c8\u3068\u691c\u8a3c\u3092\u3057\u3088\u3046\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u81ea\u5206\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u884c\u52d5\uff08\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3084\u8cfc\u5165\u306a\u3069\uff09\u3092\u884c\u3044\u3001GA4\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/p>\n<p>\u30ec\u30dd\u30fc\u30c8\u306e\u3069\u306e\u90e8\u5206\u3092\u898b\u308c\u3070\u3088\u3044\u304b\u306a\u3069\u3001\u78ba\u8a8d\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u3067\u89e3\u8aac\u3059\u308b\u306e\u3067\u8aad\u307f\u9032\u3081\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2>3. GA4\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u65b9\u6cd5<\/h2>\n<p>\u7d9a\u3044\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u305f\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3092\u3001GA4\u4e0a\u306e\u3069\u3053\u3067\u78ba\u8a8d\u3059\u308b\u306e\u304b\u3001\u78ba\u8a8d\u65b9\u6cd5\u3092\u898b\u3066\u3044\u3053\u3046\u3002\u8907\u6570\u306e\u9078\u629e\u80a2\u304c\u3042\u308b\u306e\u3067\u3001\u7528\u9014\u306b\u3088\u3063\u3066\u4f7f\u3044\u5206\u3051\u3088\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\uff1a\u5373\u6642\u78ba\u8a8d<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\uff1a\u30a4\u30d9\u30f3\u30c8\u5168\u4f53\u306e\u78ba\u8a8d<\/li>\n<li>\u5404\u7a2e\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\uff1a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u30e6\u30fc\u30b6\u30fc\u7372\u5f97<\/li>\n<li>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u6307\u6a19\u306e\u8ffd\u52a0\uff1a\u4efb\u610f\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306e\u78ba\u8a8d<\/li>\n<li>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\uff1a\u8a73\u7d30\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5206\u6790<\/li>\n<\/ol>\n<\/div>\n<h3>3-1. \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\uff1a\u5373\u6642\u78ba\u8a8d<\/h3>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u5f8c\u3001\u3059\u3050\u306b\u6b63\u3057\u304f\u30c7\u30fc\u30bf\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u305f\u3044\u3068\u304d\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3068\u3088\u3044\u3002\u5de6\u5074\u30e1\u30cb\u30e5\u30fc\u304b\u3089\uff3b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6982\u8981\uff3d\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u904e\u53bb30\u5206\u9593\u306b\u767a\u751f\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u304c\u9010\u6b21\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u6307\u5b9a\u3057\u305f\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3059\u308b\u3068\u3001\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff3d\u30ea\u30b9\u30c8\u4e0a\u306b\u8868\u793a\u3055\u308c\u308b\u306f\u305a\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-15.png\" alt=\"\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff3d\u30ea\u30b9\u30c8\u4e0a\u306b\u8868\u793a\u3055\u308c\u308b\" width=\"1280\" height=\"742\" class=\"aligncenter size-full wp-image-53023\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u753b\u9762\u306b \u201cform_submit\u201d \u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u540d\u304c\u73fe\u308c\u308c\u3070\u3001\u8a08\u6e2c\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p>\u65b0\u3057\u3044\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u305f\u3068\u304d\u3084\u5927\u304d\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6253\u3064\u3068\u304d\u306a\u3069\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u76e3\u8996\u3059\u308b\u7fd2\u6163\u3092\u3064\u3051\u3088\u3046\u3002\u30c8\u30e9\u30d6\u30eb\u306e\u65e9\u671f\u767a\u898b\u306b\u5f79\u7acb\u3064\u3002<\/p>\n<h3>3-2. \u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\uff1a\u30a4\u30d9\u30f3\u30c8\u5168\u4f53\u306e\u78ba\u8a8d<\/h3>\n<p>\u5de6\u5074\u30e1\u30cb\u30e5\u30fc\uff3b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff3d\u2192\uff3b\u30a4\u30d9\u30f3\u30c8\uff3d\u3067\u306f\u3001\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3092\u542b\u3080\u30a4\u30d9\u30f3\u30c8\u5168\u4f53\u306e\u52d5\u5411\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p>\u7279\u5b9a\u306e\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3060\u3051\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u78ba\u8a8d\u3057\u305f\u3044\u3068\u304d\u306b\u306f\u3001\uff3b\u30d5\u30a3\u30eb\u30bf\u3092\u8ffd\u52a0\uff3d\u3092\u4f7f\u304a\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-16.png\" alt=\"\u5de6\u5074\u30e1\u30cb\u30e5\u30fc\uff3b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff3d\u2192\uff3b\u30a4\u30d9\u30f3\u30c8\uff3d\u3067\u306f\u3001\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3092\u542b\u3080\u30a4\u30d9\u30f3\u30c8\u5168\u4f53\u306e\u52d5\u5411\u3092\u78ba\u8a8d\" width=\"1280\" height=\"943\" class=\"aligncenter size-full wp-image-53024\" \/><\/p>\n<p>\u30d5\u30a3\u30eb\u30bf\u306e\u4f5c\u6210\u753b\u9762\u304c\u51fa\u3066\u304f\u308b\u306e\u3067\u3001\uff3b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\uff3d\u306b \u201c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u201d \u3092\u9078\u3073\u3001\uff3b\u5024\uff3d\u306b\u6e2c\u5b9a\u3057\u305f\u3044\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306e\u540d\u524d\u3092\u5165\u529b\u3059\u308b\u3068\u3001\u7d5e\u308a\u8fbc\u307f\u8868\u793a\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u6761\u4ef6\u306f\u3001\u8907\u6570\u306e\u8a2d\u5b9a\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-17.png\" alt=\"\u7279\u5b9a\u306e\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3092\u7d5e\u308a\u8fbc\u307f\u3067\u304d\u308b\" width=\"1280\" height=\"626\" class=\"aligncenter size-full wp-image-53025\" \/><\/p>\n<h3>3-3. \u5404\u7a2e\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\uff1a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u30e6\u30fc\u30b6\u30fc\u7372\u5f97<\/h3>\n<p>GA4\u306e\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u306e\u4e2d\u306b\u306f\u3001\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u5217\uff3d\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u30ec\u30dd\u30fc\u30c8\u304c\u3042\u308b\u3002\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u300d\u30ec\u30dd\u30fc\u30c8\u3084\u300c\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u300d\u30ec\u30dd\u30fc\u30c8\u304c\u4ee3\u8868\u7684\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-18.png\" alt=\"\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u591a\u3044\u304b\u3001\u4e00\u89a7\u3067\u78ba\u8a8d\u3067\u304d\u308b\" width=\"1280\" height=\"830\" class=\"aligncenter size-full wp-image-53026\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4e0a\u8a18\u306f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u30ec\u30dd\u30fc\u30c8\u306e\u4f8b\u3060\u304c\u3001\u3069\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u591a\u3044\u304b\u3001\u4e00\u89a7\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<h3>3-4. \u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u6307\u6a19\u306e\u8ffd\u52a0\uff1a\u4efb\u610f\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306e\u78ba\u8a8d<\/h3>\n<p>\u4efb\u610f\u306e\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3001\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u6307\u6a19\u3092\u8ffd\u52a0\u3057\u3066\u304a\u304f\u306e\u3082\u304a\u3059\u3059\u3081\u3060\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6982\u8981\u300d\u30ec\u30dd\u30fc\u30c8\u306b\u8ffd\u52a0\u3059\u308b\u4f8b\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/p>\n<p>\u307e\u305a\u3001\u53f3\u4e0a\u306e\u925b\u7b46\u30a2\u30a4\u30b3\u30f3\uff3b\u30ec\u30dd\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-19.png\" alt=\"\uff3b\u30ec\u30dd\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\uff3d\u3092\u30af\u30ea\u30c3\u30af\" width=\"1280\" height=\"630\" class=\"aligncenter size-full wp-image-53027\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u753b\u9762\u306b\u9077\u79fb\u3067\u304d\u305f\u3089\u3001\u30ab\u30fc\u30c9\u306e\u8ffd\u52a0\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-20.png\" alt=\"\u30ab\u30fc\u30c9\u306e\u8ffd\u52a0\" width=\"1280\" height=\"663\" class=\"aligncenter size-full wp-image-53028\" \/><\/p>\n<p>\u201c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u201d\u3067\u691c\u7d22\u3057\u3001\u30bf\u30d6\u3092\uff3b\u305d\u306e\u4ed6\u306e\u30ab\u30fc\u30c9\uff3d\u306b\u5207\u308a\u66ff\u3048\u308b\u3068\u3001\u3055\u307e\u3056\u307e\u306a\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u95a2\u9023\u306e\u30ab\u30fc\u30c9\u304c\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-21.png\" alt=\"\u201c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u201d\u3067\u691c\u7d22\u3057\u3001\u30bf\u30d6\u3092\uff3b\u305d\u306e\u4ed6\u306e\u30ab\u30fc\u30c9\uff3d\u306b\u5207\u308a\u66ff\u3048\" width=\"1280\" height=\"856\" class=\"aligncenter size-full wp-image-53029\" \/><\/p>\n<p>\u81ea\u30b5\u30a4\u30c8\u306e\u610f\u56f3\u306b\u5408\u3046\u3082\u306e\u3092\u8868\u793a\u3055\u305b\u3066\u304a\u304f\u3068\u4fbf\u5229\u3060\u3002<\/p>\n<h3>3-5. \u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\uff1a\u8a73\u7d30\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5206\u6790<\/h3>\n<p>\u3088\u308a\u8a73\u7d30\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5206\u6790\u3092\u3057\u305f\u3044\u5834\u5408\u306f\u3001<strong>\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d<\/strong>\u3092\u4f7f\u304a\u3046\u3002\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3068\u306f\u3001\u6a19\u6e96\u6a5f\u80fd\u3067\u306f\u63d0\u4f9b\u3055\u308c\u3066\u3044\u306a\u3044\u3001\u3088\u308a\u8a73\u7d30\u3067\u81ea\u7531\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u3092\u3059\u308b\u305f\u3081\u306e\u6a5f\u80fd\u3060\u3002<\/p>\n<p>GA4\u3067\u306f\u3001\u30e1\u30cb\u30e5\u30fc\u5de6\u5074\u306e\uff3b\u63a2\u7d22\uff3d\u3088\u308a\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-22.png\" alt=\"\uff3b\u63a2\u7d22\uff3d\u3092\u30af\u30ea\u30c3\u30af\" width=\"1280\" height=\"704\" class=\"aligncenter size-full wp-image-53030\" \/><\/p>\n<h4>\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u5206\u6790<\/h4>\n<p>\u4f8b\u3068\u3057\u3066\u3001<strong>\u300c\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u63a2\u7d22\u300d<\/strong>\u306e\u6a5f\u80fd\u3092\u4f7f\u3046\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u8907\u6570\u30b9\u30c6\u30c3\u30d7\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-23.png\" alt=\"\u300c\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u306e\u6a5f\u80fd\" width=\"1280\" height=\"879\" class=\"aligncenter size-full wp-image-53031\" \/><\/p>\n<p>\u5404\u6bb5\u968e\u3067\u4f55%\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3057\u3001\u4f55%\u304c\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u9032\u3093\u3060\u306e\u304b\u304c\u3001\u30d5\u30a1\u30cd\u30eb\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u3002\u300c\u30ab\u30fc\u30c8\u8ffd\u52a0\u304b\u3089\u6c7a\u6e08\u60c5\u5831\u5165\u529b\u306e\u79fb\u884c\u7387\u304c\u4f4e\u3044\u300d\u306a\u3069\u8ab2\u984c\u3092\u767a\u898b\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<h4>\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22<\/h4>\n<p>\u3042\u308b\u3044\u306f\u3001<strong>\u300c\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22\u300d<\/strong>\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u76f4\u524d\u307e\u3067\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3092\u305f\u3069\u3063\u305f\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-24.png\" alt=\"\u7d42\u70b9\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\" width=\"1280\" height=\"925\" class=\"aligncenter size-full wp-image-53032\" \/><\/p>\n<p>\u7279\u5b9a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u7d42\u70b9\u3068\u3057\u3066\u3001\u305d\u306e\u524d\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u95b2\u89a7\u3057\u305f\u30da\u30fc\u30b8\u3084\u5b9f\u884c\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u30c4\u30ea\u30fc\u5f62\u5f0f\u3067\u3055\u304b\u306e\u307c\u3063\u3066\u78ba\u8a8d\u3067\u304d\u308b\u3002\u300c\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a98\u767a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u300d\u3084\u300c\u3069\u306e\u7d4c\u8def\u3067\u96e2\u8131\u304c\u8d77\u304d\u3084\u3059\u3044\u304b\u300d\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u6709\u7528\u3060\u3002<\/p>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u8a73\u7d30\u306f\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-use-ga4-exploration-report-52896.html\">\u30102025\u5e74\u4fdd\u5b58\u7248\u3011GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f7f\u3044\u65b9\u3068\u30b7\u30fc\u30f3\u5225\u306e\u5177\u4f53\u4f8b<\/a>\u300d\u306b\u3066\u8a73\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2>4. GA4\u306e\u9593\u9055\u3063\u305f\u4f7f\u3044\u65b9\uff1a\u3084\u308a\u304c\u3061\u306a6\u3064\u306e\u30df\u30b9\u3068\u6ce8\u610f\u70b9<\/h2>\n<p>\u7d9a\u3044\u3066\u3001GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3067\u521d\u5fc3\u8005\u304c\u9665\u308a\u304c\u3061\u306a\u30df\u30b9\u3084\u7559\u610f\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002\u6b63\u3057\u304f\u5b9f\u88c5\u30fb\u904b\u7528\u3057\u306a\u3044\u3068\u3001\u305b\u3063\u304b\u304f\u306e\u30c7\u30fc\u30bf\u304c\u610f\u5473\u3092\u306a\u3055\u306a\u304f\u306a\u3063\u305f\u308a\u5224\u65ad\u3092\u8aa4\u3063\u305f\u308a\u3057\u304b\u306d\u306a\u3044\u3002\u4ee5\u4e0b\u3001\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u3068\u305d\u306e\u5bfe\u7b56\u3060\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u30df\u30b91\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u767b\u9332\u5fd8\u308c<\/li>\n<li>\u30df\u30b92\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u91cd\u8907\u30ab\u30a6\u30f3\u30c8<\/li>\n<li>\u30df\u30b93\uff1a\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u30df\u30b9<\/li>\n<li>\u30df\u30b94\uff1a\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u9664\u5916\u5fd8\u308c<\/li>\n<li>\u30df\u30b95\uff1a\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u306e\u521d\u671f\u8a2d\u5b9a\u306e\u307e\u307e<\/li>\n<li>\u30df\u30b96\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u91cd\u8981\u5ea6\u8a2d\u5b9a\u306e\u8aa4\u308a<\/li>\n<\/ol>\n<\/div>\n<h3>4-1. \u30df\u30b91\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u767b\u9332\u5fd8\u308c<\/h3>\n<p>GA4\u5c0e\u5165\u76f4\u5f8c\u306b\u3088\u304f\u3042\u308b\u306e\u304c\u300c\u30a4\u30d9\u30f3\u30c8\u306f\u8a08\u6e2c\u3067\u304d\u3066\u3044\u308b\u306e\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u30bc\u30ed\u306e\u307e\u307e\u300d\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3060\u3002\u3053\u308c\u306f\u5358\u7d14\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u306a\u3044\u306e\u304c\u539f\u56e0\u3067\u3042\u308b\u3002<\/p>\n<p>\u5bfe\u7b56\u306f\u660e\u5feb\u3067\u3001<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u3092\u3001\u6f0f\u308c\u306a\u304f\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3059\u308b<\/strong>\u3053\u3068\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-25.png\" alt=\"\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\" width=\"1280\" height=\"726\" class=\"aligncenter size-full wp-image-53033\" \/><\/p>\n<p>\u5b9f\u88c5\u5f8c\u306f\u3001GA4\u7ba1\u7406\u753b\u9762\u3067\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u3092\u78ba\u8a8d\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u304c\u3059\u3079\u3066\u4e26\u3093\u3067\u3044\u308b\u304b\u30c1\u30a7\u30c3\u30af\u3057\u3088\u3046\u3002<\/p>\n<p>\u3082\u3057\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306b\u30de\u30fc\u30af\u3059\u308b\u306e\u3092\u5fd8\u308c\u3066\u3044\u305f\u5834\u5408\u3001\u4eca\u3059\u3050\u8a2d\u5b9a\u3059\u308c\u3070\u4eca\u5f8c\u306e\u30c7\u30fc\u30bf\u306b\u306f\u53cd\u6620\u3055\u308c\u308b\uff08\u904e\u53bb\u306b\u3001\u3055\u304b\u306e\u307c\u308c\u306a\u3044\u70b9\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\uff09\u3002<\/p>\n<h3>4-2. \u30df\u30b92\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u91cd\u8907\u30ab\u30a6\u30f3\u30c8<\/h3>\n<p>1\u56de\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306b\u5bfe\u3057\u3066\u3001\u8907\u6570\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3057\u3066\u3057\u307e\u3046\u8a2d\u5b9a\u30df\u30b9\u3082\u591a\u3044\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3067 \u201cform_submit\u201d \u30a4\u30d9\u30f3\u30c8\u3092\u9001\u308a\u3064\u3064\u3001\u540c\u3058\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3055\u308c\u308b \u2018thankyou.html\u2019 \u3078\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u305f\u5834\u5408\u30011\u4ef6\u306e\u554f\u3044\u5408\u308f\u305b\u30672\u4ef6\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u3053\u308c\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u6c34\u5897\u3057\u3055\u308c\u3066\u3001\u6b63\u3057\u3044\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u306a\u3044\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-26.png\" alt=\"1\u56de\u306e\u554f\u3044\u5408\u308f\u305b\u30672\u4ef6\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u4f8b\" width=\"1280\" height=\"828\" class=\"aligncenter size-full wp-image-53034\" \/><\/p>\n<p>\u5bfe\u7b56\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5b9a\u7fa9\u3092\u4e00\u610f\u306b\u3059\u308b\u3053\u3068\u3060\u3002\u57fa\u672c\u7684\u306b\u3001<strong>1\u3064\u306e\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306f1\u7a2e\u985e\u306e\u307f\u8a2d\u5b9a<\/strong>\u3059\u308b\uff08\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u306a\u3089\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u30a4\u30d9\u30f3\u30c8\u3060\u3051\u306a\u3069\uff09\u3002<\/p>\n<p>\u30c0\u30d6\u30eb\u30ab\u30a6\u30f3\u30c8\u304c\u8d77\u304d\u3066\u3044\u308b\u5834\u5408\u3001\u3069\u3061\u3089\u304b\u306e\u8a2d\u5b9a\u3092\u5916\u3057\u3066\u304a\u304f\u3002\u3069\u3046\u3057\u3066\u3082\u5916\u305b\u306a\u3044\u4e8b\u60c5\u304c\u3042\u308b\u5834\u5408\u306f\u3001GA4\u5074\u3067\u30d5\u30a3\u30eb\u30bf\uff08\u4f8b\uff1a\u201cpage_location\u201d \u306b \u2018thankyou\u2019 \u3092\u542b\u3080 \u201cpage_view\u201d \u306f\u9664\u5916\u3001\u306a\u3069\uff09\u3092\u691c\u8a0e\u3057\u3088\u3046\u3002<\/p>\n<h3>4-3. \u30df\u30b93\uff1a\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u30df\u30b9<\/h3>\n<p>GA4\u7ba1\u7406\u753b\u9762\u3067\u3001\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u969b\u306e\u8a2d\u5b9a\u30df\u30b9\u3082\u8d77\u3053\u308a\u304c\u3061\u3060\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u524d\u8ff0\u306e\u3088\u3046\u306b\u3001\u201cpage_location\u201d \u306e\u6761\u4ef6\u3060\u3051\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u3063\u3066\u3057\u307e\u3044\u3001\u201cscroll\u201d \u3084 \u201cclick\u201d \u30a4\u30d9\u30f3\u30c8\u307e\u3067\u5dfb\u304d\u8fbc\u3093\u3067\u3057\u307e\u3046\u30b1\u30fc\u30b9\u3084\u3001\u5024\u306e\u6307\u5b9a\u3092\u8aa4\u3063\u3066\u610f\u56f3\u3057\u305f\u6761\u4ef6\u3067\u767a\u706b\u3057\u306a\u3044\u30b1\u30fc\u30b9\u3060\u3002<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u306a\u3044\u3001\u307e\u305f\u306f\u904e\u5270\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u3068\u3044\u3046\u554f\u984c\u304c\u767a\u751f\u3059\u308b\u3002<\/p>\n<p>\u5bfe\u7b56\u3068\u3057\u3066\u306f\u3001<strong>\u30a4\u30d9\u30f3\u30c8\u4f5c\u6210\u6642\u306f\u304b\u306a\u3089\u305a\u30c6\u30b9\u30c8\u3068\u691c\u8a3c\u3092\u884c\u3044\u3001\u6319\u52d5\u78ba\u8a8d\u3092\u884c\u3046\u3053\u3068<\/strong>\u3060\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u30fb\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u306e\u3064\u3065\u308a\u30df\u30b9\u3084\u5927\u6587\u5b57\u5c0f\u6587\u5b57\u9055\u3044\u306b\u3082\u6ce8\u610f\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-27.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u540d\u306e\u5165\u529b\u30df\u30b9\u4f8b\" width=\"1280\" height=\"854\" class=\"aligncenter size-full wp-image-53035\" \/><\/p>\n<p>\u57fa\u672c\u7684\u306b\u3059\u3079\u3066\u5c0f\u6587\u5b57\u3001\u5358\u8a9e\u9593\u306f\u30a2\u30f3\u30c0\u30fc\u30b9\u30b3\u30a2\uff08_\uff09\u3067\u533a\u5207\u308b\u30eb\u30fc\u30eb\u306b\u3059\u308b\u3068\u3001\u9593\u9055\u3044\u304c\u8d77\u304d\u306b\u304f\u3044\u3002\u5165\u529b\u6642\u306b\u306f\u624b\u5165\u529b\u305b\u305a\u3001\u30b3\u30d4\u30fc\uff06\u30da\u30fc\u30b9\u30c8\u3092\u3057\u3066\u30bf\u30a4\u30d7\u30df\u30b9\u3092\u9632\u3054\u3046\u3002\u4e0d\u660e\u306a\u70b9\u306f\u3001<a href=\"https:\/\/support.google.com\/analytics\/answer\/13316687?hl=ja\" target=\"_blank\" rel=\"noopener\">\u300c[GA4] \u30a4\u30d9\u30f3\u30c8\u306e\u547d\u540d\u898f\u5247\u300d<\/a>\u3067\u90fd\u5ea6\u78ba\u8a8d\u3059\u308b\u3068\u3088\u3044\u3002<\/p>\n<h3>4-4. \u30df\u30b94\uff1a\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u9664\u5916\u5fd8\u308c<\/h3>\n<p>\u81ea\u793e\u30b9\u30bf\u30c3\u30d5\u3084\u958b\u767a\u62c5\u5f53\u8005\u304c\u3001\u30c6\u30b9\u30c8\u3067\u767a\u751f\u3055\u305b\u305f\u30a4\u30d9\u30f3\u30c8\u304c\u3001\u305d\u306e\u307e\u307e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30b5\u30a4\u30c8\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u6642\u306b\u81ea\u793eIP\u304b\u3089\u4f55\u5ea6\u3082\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u30c6\u30b9\u30c8\u3092\u3057\u305f\u3089\u3001GA4\u4e0a\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u5897\u3048\u3066\u3044\u305f\u3001\u3068\u3044\u3063\u305f\u30b1\u30fc\u30b9\u3060\u3002GA4\u306b\u4e00\u5ea6\u9001\u4fe1\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u5f8c\u304b\u3089\u500b\u5225\u306b\u524a\u9664\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u5206\u6790\u306e\u90aa\u9b54\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u5bfe\u7b56\u306f\u3001<strong>\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30d5\u30a3\u30eb\u30bf\u306e\u8a2d\u5b9a<\/strong>\u3060\u3002GA4\u3067\u306f\u7ba1\u7406\u753b\u9762\uff3b\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\uff3d\u2192\uff3b\u30bf\u30b0\u8a2d\u5b9a\u3092\u884c\u3046\uff3d\u2192\uff3b\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5b9a\u7fa9\uff3d\u304b\u3089\u3001\u793e\u5185\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306eIP\u30a2\u30c9\u30ec\u30b9\uff08\u30b0\u30ed\u30fc\u30d0\u30ebIP\uff09\u3092\u767b\u9332\u3057\u3001\u305d\u306e\u6d41\u5165\u304b\u3089\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u9664\u5916\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-28.png\" alt=\"\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30d5\u30a3\u30eb\u30bf\u306e\u8a2d\u5b9a\" width=\"1280\" height=\"712\" class=\"aligncenter size-full wp-image-53036\" \/><\/p>\n<p>\u8a73\u3057\u304f\u306fGoogle\u516c\u5f0f\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/10104470?hl=ja\" target=\"_blank\" rel=\"noopener\">\u300c[GA4] \u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u9664\u5916\u300d<\/a>\u3092\u53c2\u7167\u3057\u306a\u304c\u3089\u8a2d\u5b9a\u3057\u3088\u3046\u3002<\/p>\n<p>\u307e\u305f\u306f\u3001\u30c6\u30b9\u30c8\u6642\u306e\u307fGA4\u306e\u5225\u30d7\u30ed\u30d1\u30c6\u30a3\u3084\u30c7\u30d0\u30c3\u30b0\u30e2\u30fc\u30c9\u3092\u4f7f\u3046\u904b\u7528\u3082\u8003\u3048\u3089\u308c\u308b\u3002\u3068\u306b\u304b\u304f\u5b9f\u904b\u7528\u30c7\u30fc\u30bf\u306b\u30ce\u30a4\u30ba\u3092\u6df7\u5165\u3055\u305b\u306a\u3044\u3053\u3068\u304c\u809d\u5fc3\u3060\u3002<\/p>\n<h3>4-5. \u30df\u30b95\uff1a\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u306e\u521d\u671f\u8a2d\u5b9a\u306e\u307e\u307e<\/h3>\n<p>GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u304c\u30c7\u30d5\u30a9\u30eb\u30c8\u30672\u30ab\u6708\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u307e\u307e\u3060\u30683\u30ab\u6708\u524d\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5c65\u6b74\u3059\u3089\u8a73\u7d30\u5206\u6790\u3067\u304d\u306a\u3044\u3002\u9577\u671f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c8\u30ec\u30f3\u30c9\u3092\u8ffd\u3048\u306a\u304f\u306a\u308b\u306e\u306f\u5927\u304d\u306a\u640d\u5931\u3060\u3002<\/p>\n<p>\u5bfe\u7b56\u3068\u3057\u3066\u3001<strong>\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u3092\u6700\u592714\u30ab\u6708\u306b\u5ef6\u9577<\/strong>\u3057\u3088\u3046\u3002GA4\u7ba1\u7406\u753b\u9762\u306e\uff3b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u4fee\u6b63\uff3d\uff1e\uff3b\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\uff3d\u304b\u3089\u5909\u66f4\u53ef\u80fd\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-29.png\" alt=\"14\u304b\u6708\u306b\u5909\u66f4\u3059\u308b\" width=\"1280\" height=\"654\" class=\"aligncenter size-full wp-image-53037\" \/><\/p>\n<p>14\u30ab\u6708\u3042\u308c\u3070\u3001\u524d\u5e74\u540c\u6708\u6bd4\u306a\u3069\u3082\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<h3>4-6. \u30df\u30b96\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u91cd\u8981\u5ea6\u8a2d\u5b9a\u306e\u8aa4\u308a<\/h3>\n<p>\u3053\u308c\u306f\u8a2d\u5b9a\u3068\u8a00\u3046\u3088\u308a\u904b\u7528\u4e0a\u306e\u30df\u30b9\u3060\u304c\u3001\u306a\u3093\u3067\u3082\u304b\u3093\u3067\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u767b\u9332\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u554f\u984c\u3060\u3002<\/p>\n<p>GA4\u306730\u4ef6\u307e\u3067\u8a2d\u5b9a\u3067\u304d\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u3042\u307e\u308a\u4fa1\u5024\u306e\u306a\u3044\u884c\u52d5\uff08\u305f\u3068\u3048\u3070\u5358\u7d14\u306a\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306a\u3069\uff09\u307e\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6271\u3044\u3059\u308b\u3068\u3001\u30ec\u30dd\u30fc\u30c8\u4e0a\u306e\u6570\u5024\u306f\u5897\u3048\u308b\u304c\u809d\u5fc3\u306eKPI\u304c\u30dc\u30e4\u3051\u308b\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\u672c\u6765\u300c\u30d3\u30b8\u30cd\u30b9\u306b\u8ca2\u732e\u3059\u308b\u91cd\u8981\u6307\u6a19\u300d\u3067\u3042\u308b\u3079\u304d\u3060\u3002\u5bfe\u7b56\u3068\u3057\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u30de\u30af\u30ed\uff08\u4e3b\u8981\u76ee\u6a19\uff09\u3068\u30df\u30af\u30ed\uff08\u88dc\u52a9\u76ee\u6a19\uff09\u306b\u5206\u985e\u3057\u3066\u8003\u3048\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-set-up-ga4-conversion-30.png\" alt=\"\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u91cd\u8981\u5ea6\u3092\u3064\u3051\u308b\" width=\"1280\" height=\"668\" class=\"aligncenter size-full wp-image-53038\" \/><\/p>\n<p>\u58f2\u4e0a\u3084\u30ea\u30fc\u30c9\u76f4\u7d50\u306e\u884c\u52d5\u3092\u30de\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u5c06\u6765\u305d\u308c\u306b\u3064\u306a\u304c\u308a\u5f97\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u884c\u52d5\u3092\u30df\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u4f4d\u7f6e\u4ed8\u3051\u308b\u3002<\/p>\n<p>GA4\u3067\u306f\u4e21\u8005\u3068\u3082\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u306f\u540c\u5217\u306b\u6271\u308f\u308c\u308b\u304c\u3001\u30a4\u30d9\u30f3\u30c8\u547d\u540d\u30eb\u30fc\u30eb\u306e\u5de5\u592b\u306a\u3069\u3067\u533a\u5225\u3057\u3001\u8a55\u4fa1\u8ef8\u3092\u660e\u78ba\u306b\u6301\u3064\u3053\u3068\u304c\u5927\u5207\u3060\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u5b8c\u4e86\u300d\u300c\u8cfc\u5165\u5b8c\u4e86\u300d\u306f\u30de\u30af\u30ed\u3001\u300c\u30ab\u30fc\u30c8\u8ffd\u52a0\u300d\u300c\u30e1\u30eb\u30de\u30ac\u767b\u9332\u300d\u306f\u30df\u30af\u30ed\u306e\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5206\u3051\u3066\u304a\u304f\u3002<\/p>\n<ul>\n<li><strong>\u30de\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/strong>\uff1a\u201ccv_contact_complete\u201d\u3001\u201ccv_purchase_complete\u201d<\/li>\n<li><strong>\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/strong>\uff1a\u201cmicro_add_to_cart\u201d\u3001\u201cmicro_newsletter_signup\u201d<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u547d\u540d\u30eb\u30fc\u30eb\u3092\u8a2d\u3051\u3066\u30a4\u30d9\u30f3\u30c8\u3092\u533a\u5225\u3057\u3066\u304a\u3051\u3070\u3001\u5f8c\u304b\u3089\u30d5\u30a3\u30eb\u30bf\u3092\u4f7f\u3063\u3066\u7d5e\u308a\u8fbc\u307f\u5206\u6790\u3067\u304d\u308b\u3002\u3053\u306e\u30e1\u30ea\u30cf\u30ea\u3092\u3064\u3051\u308b\u3068\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u969b\u306b\u4f55\u304c\u91cd\u8981\u306a\u6210\u679c\u3067\u3001\u4f55\u304c\u88dc\u52a9\u6307\u6a19\u304b\u3092\u30c1\u30fc\u30e0\u3067\u5171\u6709\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<h2>5. GA4\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a08\u6e2c\u3059\u308b\u5b9f\u8df5\u4f8b\uff1a3\u3064\u306e\u30b1\u30fc\u30b9<\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3054\u3068\u306bGA4\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u3088\u3046\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fbEC\u30b5\u30a4\u30c8\u30fbBtoB\u30b5\u30a4\u30c8\u306e3\u3064\u306e\u30b1\u30fc\u30b9\u3067\u5177\u4f53\u4f8b\u3092\u793a\u3057\u3066\u3044\u304f\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u30b1\u30fc\u30b91\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30d6\u30ed\u30b0\u30fb\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\uff09<\/li>\n<li>\u30b1\u30fc\u30b92\uff1aEC\u30b5\u30a4\u30c8\uff08\u8cfc\u5165\u30fb\u30ab\u30fc\u30c8\u8ffd\u52a0\u30fb\u96e2\u8131\u5206\u6790\u306a\u3069\uff09<\/li>\n<li>\u30b1\u30fc\u30b93\uff1aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30fc\u30c9\u7372\u5f97\u30fb\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u30fb\u30bb\u30df\u30ca\u30fc\u7533\u3057\u8fbc\u307f\u306a\u3069\uff09<\/li>\n<\/ol>\n<\/div>\n<p>\u306a\u304a\u3001\u3053\u3053\u3067\u306fGA4\u304a\u3088\u3073GTM\u306b\u3042\u308b\u7a0b\u5ea6\u6163\u308c\u3066\u304d\u305f\u4eba\u5411\u3051\u306b\u3001\u5b9f\u52d9\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3059\u308b\u3002\u521d\u5fc3\u8005\u306e\u65b9\u306f\u5c11\u3057\u96e3\u3057\u304f\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u5185\u5bb9\u304c\u7406\u89e3\u3057\u3065\u3089\u3044\u3068\u611f\u3058\u3066\u3082\u3001\u7126\u308b\u5fc5\u8981\u306f\u306a\u3044\u3002\u3053\u308c\u307e\u3067\u306b\u8aac\u660e\u3057\u305f\u57fa\u672c\u4e8b\u9805\u306b\u7acb\u3061\u8fd4\u308a\u306a\u304c\u3089\u3001\u3086\u3063\u304f\u308a\u3068\u78ba\u8a8d\u3092\u9032\u3081\u3066\u3044\u3063\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u65b9\u306f\u5148\u306b\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/ga4-event-settings-52946.html\">GA4\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff1a\u521d\u5fc3\u8005\u5411\u3051\u624b\u9806\u304b\u3089\u6d3b\u7528\u6cd5\u307e\u3067<\/a>\u300d\u306b\u76ee\u3092\u901a\u3057\u3066\u304a\u304f\u3068\u7406\u89e3\u3057\u3084\u3059\u3044\u3002<\/p>\n<h3>5-1. 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\u201cfile_download\u201d \u30a4\u30d9\u30f3\u30c8\u3092\u767a\u706b\u3055\u305b\uff08GA4\u306e\u81ea\u52d5\u8a08\u6e2c\u3067\u3082\u30d5\u30a1\u30a4\u30eb\u540d\u304c\u7279\u5b9a\u306e\u62e1\u5f35\u5b50\u306a\u3089\u81ea\u52d5\u3067 \u201cfile_download\u201d \u30a4\u30d9\u30f3\u30c8\u304c\u53d6\u308c\u308b\uff09\u3001\u305d\u308c\u3092GA4\u3067\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306b\u30de\u30fc\u30af\u3059\u308b\u3002<\/p>\n<p>\u3042\u308b\u3044\u306f\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u5b8c\u4e86\u5f8c\u306b\u9077\u79fb\u3059\u308b\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\uff08\u4f8b\uff1a\u2018\/download\/thankyou\u2019 \uff09\u304c\u3042\u308b\u306a\u3089\u3001\u305d\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u30c8\u30ea\u30ac\u30fc\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308b\u3002\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u7cfb\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u30e1\u30eb\u30de\u30ac\u767b\u9332\u3084\u304a\u554f\u3044\u5408\u308f\u305b\uff09\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u9001\u4fe1\u5b8c\u4e86\u3067\u7279\u5b9a\u306eURL\u306b\u9077\u79fb\u3059\u308b\u306f\u305a\u3060\u3002<\/p>\n<p>\u753b\u9762\u4e0a\u306b\u5b8c\u4e86\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u3001URL\u304c\u5909\u308f\u3089\u306a\u3044\u5834\u5408\u3067\u3082\u3001GTM\u306e\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u30c8\u30ea\u30ac\u30fc\u3084\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3067\u6349\u3048\u3066GA4\u30a4\u30d9\u30f3\u30c8\u3092\u9001\u4fe1\u3059\u308c\u3070\u8a08\u6e2c\u3067\u304d\u308b\u3002\u5b9f\u88c5\u30d1\u30bf\u30fc\u30f3\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u9077\u79fb\u578b<\/strong>\uff1a\u5b8c\u4e86\u30da\u30fc\u30b8\u306eURL\uff08\u4f8b\uff1a\u2018\/thanks\u2019 \uff09\u3092\u6761\u4ef6\u306bGA4\u3067\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3055\u3048\u53d6\u308c\u3066\u3044\u308c\u3070\u8a2d\u5b9a\u3067\u304d\u308b\u306e\u3067\u624b\u8efd\u3060\u3002<\/li>\n<li><strong>\u30d5\u30a9\u30fc\u30e0\u975e\u9077\u79fb\u578b<\/strong>\uff1a\u540c\u4e00\u30da\u30fc\u30b8\u5185\u3067\u5b8c\u4e86\u30e1\u30c3\u30bb\u30fc\u30b8\u8868\u793a\u306a\u3069\u306e\u5834\u5408\u3001GTM\u306eForm Submission\u30c8\u30ea\u30ac\u30fc\u3084DOM\u8981\u7d20\u306e\u5909\u5316\u691c\u77e5\u3092\u8a2d\u5b9a\u3057\u3001GA4\u30a4\u30d9\u30f3\u30c8\uff08\u4f8b\uff1a\u201cgenerate_lead\u201d \uff09\u3092\u9001\u308b\u3002<\/li>\n<\/ul>\n<h3>5-2. 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\u201cpurchase\u201d \u304c\u3053\u308c\u306b\u8a72\u5f53\u3059\u308b\u3002\u8cfc\u5165\u91d1\u984d\u3084\u5546\u54c1ID\u306a\u3069\u3082\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u9001\u4fe1\u3057\u3001\u53ce\u76ca\u5206\u6790\u306b\u6d3b\u7528\u3057\u3088\u3046\u3002<\/li>\n<li><strong>\u30ab\u30fc\u30c8\u8ffd\u52a0<\/strong>\uff1a\u76f4\u63a5\u306e\u58f2\u4e0a\u3067\u306f\u306a\u3044\u3082\u306e\u306e\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u6307\u6a19\u3068\u306a\u308b\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3060\u3002 \u201cadd_to_cart\u201d \u30a4\u30d9\u30f3\u30c8\u3092\u8a08\u6e2c\u3057\u3001\u4f55\u5546\u54c1\u304c\u30ab\u30fc\u30c8\u306b\u5165\u3063\u305f\u304b\u3001\u3069\u306e\u5546\u54c1\u304c\u4eba\u6c17\u304b\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/li>\n<li><strong>\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u958b\u59cb\uff0f\u652f\u6255\u3044\u60c5\u5831\u5165\u529b<\/strong>\uff1a\u8cfc\u5165\u30d5\u30ed\u30fc\u306e\u9014\u4e2d\u96e2\u8131\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001 \u201cbegin_checkout\u201d\uff08\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u958b\u59cb\uff09\u3084 \u201cadd_payment_info\u201d\uff08\u652f\u6255\u3044\u60c5\u5831\u5165\u529b\u5b8c\u4e86\uff09\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u767b\u9332\u3059\u308b\u5834\u5408\u304c\u3042\u308b\u3002\u3053\u308c\u3089\u3082\u5e83\u7fa9\u306e\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3060\u3002<\/li>\n<li><strong>\u4f1a\u54e1\u767b\u9332<\/strong>\uff1aEC\u30b5\u30a4\u30c8\u306b\u3088\u3063\u3066\u306f\u8cfc\u5165\u524d\u306b\u4f1a\u54e1\u767b\u9332\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306a\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\uff08\u521d\u56de\u767b\u9332\u3067\u30af\u30fc\u30dd\u30f3\u4ed8\u4e0e\u306a\u3069\uff09\u3002\u305d\u306e\u5834\u5408 \u201csign_up\u201d \u30a4\u30d9\u30f3\u30c8\u306a\u3069\u3067\u8a08\u6e2c\u3059\u308b\u3002<\/li>\n<\/ul>\n<h4>\u8a08\u6e2c\u65b9\u6cd5\u306e\u8a2d\u8a08\u4f8b<\/h4>\n<p>EC\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u30b5\u30a4\u30c8\u5185\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u300c\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u300d\u3068\u547c\u3070\u308c\u308bJavaScript\u306e\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u306b\u683c\u7d0d\u3057\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066GTM\u7d4c\u7531\u3082\u3057\u304f\u306f\u76f4\u63a5gtag.js\uff08Google\u30bf\u30b0\uff09\u3067GA4\u306ee\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u3092\u9001\u4fe1\u3059\u308b\u5b9f\u88c5\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<p>EC\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u3063\u3066\u306f\u3001GA4\u5bfe\u5fdc\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3084\u62e1\u5f35\u6a5f\u80fd\u304c\u7528\u610f\u3055\u308c\u3066\u304a\u308a\u3001\u8cfc\u5165\u3084\u30ab\u30fc\u30c8\u8ffd\u52a0\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u81ea\u52d5\u3067GA4\u306b\u9001\u4fe1\u3067\u304d\u308b\u3002\u307e\u305a\u306f\u5229\u7528\u4e2d\u306eEC\u30b7\u30b9\u30c6\u30e0\u306e\u4ed5\u69d8\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<p>\u81ea\u524d\u3067\u5b9f\u88c5\u3059\u308b\u5834\u5408\u3001\u5546\u54c1ID\u3084\u4fa1\u683c\u3001\u6570\u91cf\u306a\u3069\u3092\u542b\u3080\u30a4\u30d9\u30f3\u30c8\u3092\u767a\u706b\u3055\u305b\u308b\u3002e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\uff08\u8cfc\u5165\u30fb\u30ab\u30fc\u30c8\u8ffd\u52a0\u306a\u3069\uff09\u306f\u767a\u706b\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u660e\u78ba\u306a\u306e\u3067\u3001\u53ef\u80fd\u306a\u9650\u308aGA4\u63a8\u5968\u306e\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u5f62\u5f0f\u306b\u5f93\u3046\u3068\u3088\u3044\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=ja\" target=\"_blank\" rel=\"noopener\">[GA4] \u63a8\u5968\u30a4\u30d9\u30f3\u30c8\uff08\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7\uff09<\/a>\uff09\u3002GA4\u306e\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u4ed5\u69d8\u306b\u6cbf\u3048\u3070\u3001GA4\u306e\u4e3b\u8981\u30ec\u30dd\u30fc\u30c8\u3067\u81ea\u52d5\u7684\u306b\u6307\u6a19\u96c6\u8a08\u3055\u308c\u4fbf\u5229\u3060\u3002<\/p>\n<p>\u8cfc\u5165\u5b8c\u4e86\u30da\u30fc\u30b8\uff08\u4f8b\uff1a \u2018\/order\/complete\u2019 \uff09\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3068\u540c\u6642\u306b \u201cpurchase\u201d \u30a4\u30d9\u30f3\u30c8\u3092\u9001\u308b\u5b9f\u88c5\u304c\u4e00\u822c\u7684\u3060\u3002\u6ce8\u6587ID\u3084\u91d1\u984d\u3092\u30e6\u30cb\u30fc\u30af\u306b\u7ba1\u7406\u3057\u3001\u4e8c\u91cd\u8a08\u6e2c\u3092\u9632\u3050\u5de5\u592b\u3082\u5fc5\u8981\u306b\u306a\u308b\u3002<\/p>\n<p>GTM\u3092\u7528\u3044\u308b\u306a\u3089\u3001\u6ce8\u6587\u5b8c\u4e86\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u6642\u306b\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u306b\u4fdd\u6301\u3055\u308c\u305f\u8cfc\u5165\u60c5\u5831\u3092\u8aad\u307f\u53d6\u3063\u3066 \u201cpurchase\u201d \u30a4\u30d9\u30f3\u30c8\u3092\u9001\u4fe1\u3059\u308b\u3002\u306a\u304a\u3001GA4\u3067\u306f \u201cpurchase\u201d \u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3057\u3066\u3082\u81ea\u52d5\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6271\u3044\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u3001\u7ba1\u7406\u753b\u9762\u3067\u660e\u793a\u7684\u306b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306b\u767b\u9332\u3059\u308b\u306e\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3057\u3088\u3046\u3002<\/p>\n<h3>5-3. \u30b1\u30fc\u30b93\uff1aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30fc\u30c9\u7372\u5f97\u30fb\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u30fb\u30bb\u30df\u30ca\u30fc\u7533\u3057\u8fbc\u307f\u306a\u3069\uff09<\/h3>\n<p>3\u3064\u3081\u306e\u30b1\u30fc\u30b9\u3067\u306f\u3001BtoB\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u3067\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u3001\u30bb\u30df\u30ca\u30fc\u7533\u3057\u8fbc\u307f\u306a\u3069\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u76ee\u7684\u3068\u3059\u308b\u5834\u5408\u3092\u60f3\u5b9a\u3059\u308b\u3002BtoB\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u81ea\u4f53\u306fEC\u307b\u3069\u591a\u304f\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u30011\u4ef6\u3042\u305f\u308a\u306e\u4fa1\u5024\uff08\u5546\u8ac7\u30fb\u5951\u7d04\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\uff09\u304c\u9ad8\u3044\u305f\u3081\u3001\u6b63\u78ba\u306a\u8a08\u6e2c\u3068\u8cea\u306e\u5206\u6790\u304c\u91cd\u8981\u3060\u3002<\/p>\n<h4>\u8a2d\u5b9a\u3059\u3079\u304d\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4f8b<\/h4>\n<ul>\n<li><strong>\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1<\/strong>\uff1a\u6700\u3082\u4e00\u822c\u7684\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3002\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u5b8c\u4e86\u3092 \u201cgenerate_lead\u201d \u30a4\u30d9\u30f3\u30c8\u306a\u3069\u3067\u8a08\u6e2c\u3059\u308b\u3002<\/li>\n<li><strong>\u8cc7\u6599\u8acb\u6c42\u5b8c\u4e86<\/strong>\uff1a\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u88fd\u54c1\u8cc7\u6599\u306e\u8acb\u6c42\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u5b8c\u4e86\u3002\u3053\u3061\u3089\u3082\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u4e00\u7a2e\u3067 \u201cgenerate_lead\u201d \u306b\u542b\u3081\u308b\u304b\u3001\u5225\u9014\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u533a\u5225\u3059\u308b\u5834\u5408\u3082\u3042\u308b\u3002<\/li>\n<li><strong>\u30bb\u30df\u30ca\u30fc\uff0f\u30a6\u30a7\u30d3\u30ca\u30fc\u7533\u3057\u8fbc\u307f<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u554f\u308f\u305a\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u767b\u9332\u306e\u5b8c\u4e86\u3002\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u540c\u69d8\u306b\u8a08\u6e2c\u3059\u308b\u3002<\/li>\n<li><strong>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u767b\u9332<\/strong>\uff1a\u898b\u8fbc\u307f\u5ba2\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u305f\u3081\u306b\u30e1\u30eb\u30de\u30ac\u767b\u9332\u3092\u52df\u308b\u5834\u5408\u3001\u305d\u306e\u767b\u9332\u5b8c\u4e86\u3002<\/li>\n<li><strong>\u30b5\u30a4\u30c8\u5185\u306e\u7279\u5b9a\u884c\u52d5<\/strong>\uff1a\u4e0a\u8a18\u4e3b\u8981\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ee5\u5916\u306b\u3082\u3001\u305f\u3068\u3048\u3070\u4fa1\u683c\u8868\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u88fd\u54c1\u30da\u30fc\u30b8\u95b2\u89a7\u6570\u3001\u30c1\u30e3\u30c3\u30c8\u30c4\u30fc\u30eb\u3067\u306e\u4f1a\u8a71\u958b\u59cb\u306a\u3069\u3092\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6349\u3048\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002<\/li>\n<\/ul>\n<h4>\u8a08\u6e2c\u65b9\u6cd5\u306e\u8a2d\u8a08\u4f8b<\/h4>\n<p>\u57fa\u672c\u7684\u306b\u306f\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u5b8c\u4e86\u7cfb\u304c\u591a\u3044\u305f\u3081\u3001\u524d\u8ff0\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b1\u30fc\u30b9\u3068\u540c\u69d8\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306a\u308b\u3002<\/p>\n<p>\u304a\u554f\u3044\u5408\u308f\u305b\u5b8c\u4e86\u30da\u30fc\u30b8\uff08\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\uff09\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u5316\u3059\u308b\u306e\u304c\u52b9\u7387\u7684\u3060\u3002\u3082\u3057\u30da\u30fc\u30b8\u9077\u79fb\u304c\u306a\u3044\u5834\u5408\u3001GTM\u3067\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u5b8c\u4e86\u3092\u30c8\u30ea\u30ac\u30fc\u306bGA4\u30a4\u30d9\u30f3\u30c8\u3092\u767a\u706b\u3055\u305b\u308b\u3002<\/p>\n<p>CRM\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3057\u3066\u3044\u308b\u30d5\u30a9\u30fc\u30e0\u306e\u5834\u5408\u306f\u3001\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u5b8c\u4e86\u6642\u306a\u3069\u306b\u3001\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308bJavaScript\u306e\u30b3\u30fc\u30c9\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u7de8\u96c6\u3057\u3066\u3001GA4\u306e\u30a4\u30d9\u30f3\u30c8\u9001\u4fe1\u3092\u5b9f\u88c5\u3067\u304d\u308b\u5834\u5408\u304c\u3042\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001Salesforce\u3084HubSpot\u306a\u3069\u306e\u4e00\u90e8\u306e\u30c4\u30fc\u30eb\u3067\u306f\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u57cb\u3081\u8fbc\u307f\u30b3\u30fc\u30c9\u5185\u3001\u307e\u305f\u306f\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u5f8c\u306e\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u3067\u5b9f\u884c\u3055\u308c\u308bJavaScript\u3092\u7de8\u96c6\u3057\u3066\u3001GA4\u306e\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u3092\u547c\u3073\u51fa\u3059\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u5b9f\u88c5\u65b9\u6cd5\u306f\u3001\u5404\u30c4\u30fc\u30eb\u3084\u30d5\u30a9\u30fc\u30e0\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u74b0\u5883\u3067\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2>6. 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a-1\">\n<ul>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u767b\u9332\u5fd8\u308c\u306b\u8981\u6ce8\u610f<\/li>\n<li>\u540c\u4e00\u884c\u52d5\u306e\u91cd\u8907\u30ab\u30a6\u30f3\u30c8\u3092\u907f\u3051\u308b<\/li>\n<li>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u6761\u4ef6\u8a2d\u5b9a\u30df\u30b9\u306b\u6c17\u3092\u4ed8\u3051\u308b<\/li>\n<li>\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u9664\u5916\u3059\u308b\u8a2d\u5b9a\u3092\u5fd8\u308c\u305a\u306b<\/li>\n<li>\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u306f\u6700\u5927\u306e14\u30ab\u6708\u306b\u5ef6\u9577<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u91cd\u8981\u5ea6\u3092\u610f\u8b58\u3057\u3066\u8a08\u6e2c<\/li>\n<\/ul>\n<\/div>\n<p>GA4\u306b\u3088\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u5b9f\u8df5\u4f8b\u3068\u3057\u3066\u30013\u3064\u306e\u30b1\u30fc\u30b9\u3092\u7d39\u4ecb\u3057\u305f\u3002<\/p>\n<div class=\"attention 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