{"id":52946,"date":"2025-04-12T17:41:05","date_gmt":"2025-04-12T08:41:05","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=52946"},"modified":"2025-04-16T20:28:34","modified_gmt":"2025-04-16T11:28:34","slug":"ga4-event-settings","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/ga4-event-settings-52946.html","title":{"rendered":"GA4\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff1a\u521d\u5fc3\u8005\u5411\u3051\u624b\u9806\u304b\u3089\u6d3b\u7528\u6cd5\u307e\u3067"},"content":{"rendered":"<p>\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/what-is-ga4-52757.html\">GA4<\/a>\u306e\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3001\u4f55\u304b\u3089\u3084\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u2026\u2026\u300d<br \/>\n\u3053\u306e\u3088\u3046\u306b\u6238\u60d1\u3063\u3066\u3044\u308b\u3068\u3053\u308d\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u6d3b\u7528\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u305f\u4eca\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08\u4ee5\u4e0bGA4\uff09\u3092\u4f7f\u3044\u3053\u306a\u305b\u306a\u3044\u3068\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u306b\u5927\u304d\u304f\u6c34\u3092\u3042\u3051\u3089\u308c\u304b\u306d\u306a\u3044\u3002\u3068\u308a\u308f\u3051\u3001<strong>\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u6a5f\u80fd<\/strong>\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-02.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u6a5f\u80fd\" width=\"1280\" height=\"499\" class=\"aligncenter size-full wp-image-52949\" \/><\/p>\n<p>\u3057\u304b\u3057\u3001\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u304c\u308f\u304b\u3089\u306a\u3044\u307e\u307e\u3001\u306a\u3093\u3068\u306a\u304fGA4\u3092\u4f7f\u3063\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001GA4\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306e\u57fa\u672c\u7684\u306a\u6982\u5ff5\u304b\u3089\u3001\u521d\u5fc3\u8005\u3067\u3082\u7406\u89e3\u3067\u304d\u308b\u8a73\u7d30\u306a\u624b\u9806\u3001\u3055\u3089\u306b\u306f\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u4f8b\u307e\u3067\u3092\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<p>\u753b\u50cf\u3092\u4ea4\u3048\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3059\u308b\u306e\u3067\u3001\u521d\u3081\u3066\u306e\u65b9\u3082\u5b89\u5fc3\u3057\u3066\u53d6\u308a\u7d44\u3093\u3067\u307b\u3057\u3044\u3002\u30b5\u30a4\u30c8\u6539\u5584\u306b\u76f4\u7d50\u3059\u308bGA4\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u3001\u8eab\u306b\u3064\u3051\u3066\u3044\u3053\u3046\u3002<\/p>\n<h2>1. GA4\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u6700\u521d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u3053\u3068<\/h2>\n<p>\u307e\u305a\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u57fa\u672c\u7684\u306a\u4e8b\u9805\u304b\u3089\u78ba\u8a8d\u3057\u3066\u3044\u3053\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u30a4\u30d9\u30f3\u30c8\u3068\u306f\u4f55\u304b\uff1f<\/li>\n<li>\u306a\u305c\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u304b\uff1f<\/li>\n<li>GA4\u306f\u30a4\u30d9\u30f3\u30c8\u4e2d\u5fc3\u306e\u30c7\u30fc\u30bf\u8a08\u6e2c\u30e2\u30c7\u30eb<\/li>\n<\/ol>\n<\/div>\n<h3>1-1. \u30a4\u30d9\u30f3\u30c8\u3068\u306f\u4f55\u304b\uff1f<\/h3>\n<p>Web\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30da\u30fc\u30b8\u3092\u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30f3\u30af\u3084\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3001\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u5165\u529b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e<strong>\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\u3092GA4\u3067\u8a18\u9332\u3057\u3001\u6570\u5024\u3068\u3057\u3066\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u304c\u300c\u30a4\u30d9\u30f3\u30c8\u300d<\/strong>\u3060\u3002\u3064\u307e\u308a\u3001\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3092\u3059\u308b\u3068\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u304c\u5177\u4f53\u7684\u306b\u4f55\u3092\u3057\u305f\u306e\u304b\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-03.png\" alt=\"GA4\u30a4\u30d9\u30f3\u30c8\u306e\u57fa\u672c\" width=\"1280\" height=\"614\" class=\"aligncenter size-full wp-image-52950\" \/><\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u3001\u30da\u30fc\u30b8\u95b2\u89a7\u3001\u30dc\u30bf\u30f3\u30af\u30ea\u30c3\u30af\u3001\u30d5\u30a1\u30a4\u30eb\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8868\u3059\u591a\u69d8\u306a\u7a2e\u985e\u304c\u3042\u308b\u3002\u3053\u308c\u3089\u3092\u5206\u6790\u3059\u308c\u3070\u3001\u5358\u306a\u308b\u30a2\u30af\u30bb\u30b9\u6570\u3067\u306f\u3064\u304b\u3081\u306a\u3044\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3044\u3060\u305b\u308b\u3002<\/p>\n<h3>1-2. \u306a\u305c\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u304b\uff1f<\/h3>\n<p>\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u76ee\u7684\u306f\u3001<strong>\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u91cd\u8981\u306a\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u3001\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068<\/strong>\u3060\u3002\u305f\u3068\u3048\u3070\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u8cfc\u5165\u306a\u3069\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u904e\u7a0b\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3067\u304d\u308c\u3070\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u6253\u3066\u308b\u3002<\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/p>\n<ul>\n<li><strong>\u6210\u679c\u306e\u53ef\u8996\u5316<\/strong>\uff1a\u30b4\u30fc\u30eb\u306b\u3064\u306a\u304c\u308b\u884c\u52d5\u3092\u5177\u4f53\u7684\u306b\u628a\u63e1\u3067\u304d\u3001\u5358\u306a\u308b\u30a2\u30af\u30bb\u30b9\u6570\u3067\u306f\u898b\u843d\u3068\u3057\u304c\u3061\u306a\u5b9f\u614b\u3092\u7406\u89e3\u3057\u3084\u3059\u3044\u3002<\/li>\n<li><strong>\u96e2\u8131\u7b87\u6240\u306e\u7279\u5b9a<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3057\u3084\u3059\u3044\u4f4d\u7f6e\u3092\u691c\u51fa\u3057\u3001\u30b5\u30a4\u30c8\u4e0a\u306e\u8ab2\u984c\u3092\u65e9\u671f\u306b\u767a\u898b\u3067\u304d\u308b\u3002<\/li>\n<li><strong>\u65bd\u7b56\u691c\u8a3c\u306e\u52b9\u7387\u5316<\/strong>\uff1a\u6d41\u5165\u5143\u3084\u671f\u9593\u5225\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u6570\u306e\u6bd4\u8f03\u306b\u3088\u3063\u3066\u3001\u5404\u7a2e\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<p>\u30a4\u30d9\u30f3\u30c8\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u512a\u5148\u9806\u4f4d\u3092\u5224\u65ad\u3057\u3001\u6839\u62e0\u3092\u6301\u3063\u3066\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3060\u3002<\/p>\n<h3>1-3. GA4\u306f\u30a4\u30d9\u30f3\u30c8\u4e2d\u5fc3\u306e\u30c7\u30fc\u30bf\u8a08\u6e2c\u30e2\u30c7\u30eb<\/h3>\n<p>\u305d\u3082\u305d\u3082\u306e\u524d\u63d0\u3068\u3057\u3066\u3001<strong>GA4\u306f\u30a4\u30d9\u30f3\u30c8\u3092\u4e2d\u6838\u306b\u636e\u3048\u305f\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u8a08\u6e2c\u30e2\u30c7\u30eb\u3092\u63a1\u7528<\/strong>\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>GA4\u306e\u524d\u8eab\u3067\u3042\u308bUA\uff082023\u5e747\u6708\u7d42\u4e86\uff09\u3067\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u306f\u30aa\u30d7\u30b7\u30e7\u30f3\u7684\u306a\u4f4d\u7f6e\u4ed8\u3051\u3060\u3063\u305f\u3002\u4e00\u65b9\u3001GA4\u3067\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30af\u30ea\u30c3\u30af\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u3001\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u53ce\u96c6\u3067\u304d\u308b\u4ed5\u7d44\u307f\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u30a4\u30d9\u30f3\u30c8\u3092\u7406\u89e3\u3057\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3001GA4\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u5fc5\u9808\u30b9\u30ad\u30eb\u3068\u306a\u3063\u305f\u306e\u3060\u3002\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u8a08\u304cGA4\u5206\u6790\u306e\u8cea\u3092\u5927\u304d\u304f\u5de6\u53f3\u3059\u308b\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u3002<\/p>\n<h2>2. \u8a2d\u5b9a\u3059\u308b\u524d\u306b\u30a4\u30d9\u30f3\u30c8\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u7406\u89e3\u3057\u3088\u3046<\/h2>\n<p>\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3092\u3059\u308b\u3046\u3048\u3067\u3001\u307e\u305a\u7406\u89e3\u3057\u3066\u304a\u304d\u305f\u3044\u306e\u304c\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u300c\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306e\u6982\u5ff5\u3060\u3002\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u30a4\u30d9\u30f3\u30c8\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u95a2\u4fc2\u6027<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u4f8b<\/li>\n<li>\u4f7f\u3048\u308b\u6587\u5b57\u5217<\/li>\n<\/ol>\n<\/div>\n<h3>2-1. \u30a4\u30d9\u30f3\u30c8\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u95a2\u4fc2\u6027<\/h3>\n<p>GA4\u306b\u304a\u3051\u308b<strong>\u201c\u30a4\u30d9\u30f3\u30c8\u201d<\/strong>\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u4e0a\u3067\u884c\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8868\u3059\u5358\u4f4d\u3060\u3002\u300c\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u300d\u300c\u30af\u30ea\u30c3\u30af\u300d\u300c\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u300d\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u884c\u52d5\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u306e\u5bfe\u8c61\u306b\u3067\u304d\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u300c\u30af\u30ea\u30c3\u30af\u304c\u3042\u3063\u305f\u300d\u3060\u3051\u3067\u306f\u3001\u3069\u306e\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u305f\u306e\u304b\u30fb\u3069\u306e\u30da\u30fc\u30b8\u3067\u62bc\u3057\u305f\u306e\u304b\u306f\u308f\u304b\u3089\u306a\u3044\u3002\u305d\u3053\u3067\u4f7f\u3046\u306e\u304c<strong>\u201c\u30d1\u30e9\u30e1\u30fc\u30bf\u201d<\/strong>\u3067\u3042\u308b\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3068\u3001\u305d\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u8a73\u3057\u3044\u60c5\u5831\u3092\u8a18\u9332\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-04.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\" width=\"1280\" height=\"721\" class=\"aligncenter size-full wp-image-52951\" \/><\/p>\n<p><strong>\u3010\u30a4\u30d9\u30f3\u30c8\u3011<\/strong><\/p>\n<ul>\n<li>\u5927\u67a0\u306e\u884c\u52d5\u540d\uff08\u4f8b\uff1abutton_click\u3001file_download \u306a\u3069\uff09<\/li>\n<li>\u201c\u4f55\u304c\u8d77\u3053\u3063\u305f\u306e\u304b\u201d\u3092\u793a\u3059<\/li>\n<\/ul>\n<p><strong>\u3010\u30d1\u30e9\u30e1\u30fc\u30bf\u3011<\/strong><\/p>\n<ul>\n<li>\u30a4\u30d9\u30f3\u30c8\u306b\u4ed8\u968f\u3059\u308b\u88dc\u8db3\u60c5\u5831\u3092\u5165\u308c\u308b\u9818\u57df\uff08\u4f8b\uff1abutton_label\u3001file_name \u306a\u3069\uff09<\/li>\n<li>\u201c\u3069\u306e\u30dc\u30bf\u30f3\u304b\u201d\u3001\u201c\u3069\u306e\u30d5\u30a1\u30a4\u30eb\u304b\u201d\u306a\u3069\u8a73\u7d30\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u4f7f\u3046<\/li>\n<\/ul>\n<h3>2-2. \u30a4\u30d9\u30f3\u30c8\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u4f8b<\/h3>\n<p>\u30a4\u30d9\u30f3\u30c8\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f7f\u3044\u65b9\u3092\u3001\u5177\u4f53\u4f8b\u3067\u898b\u3066\u3044\u3053\u3046\u3002\u8a73\u3057\u3044\u8a2d\u5b9a\u65b9\u6cd5\u306f\u306e\u3061\u307b\u3069\u89e3\u8aac\u3059\u308b\u306e\u3067\u3001\u3053\u3053\u3067\u306f\u6982\u5ff5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u96c6\u4e2d\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070 \u201cbutton_click\u201d \u3068\u3044\u3046\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u3053\u306b \u201cbutton_label\u201d \u3068\u3044\u3046\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u3001 \u2018\u8cc7\u6599\u8acb\u6c42\u30dc\u30bf\u30f3\u2019 \u3068\u3044\u3046\u5024\u3092\u8a18\u9332\u3059\u308b\u3068\u3001\u201c\u3069\u306e\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u305f\u306e\u304b\u201d\u3092\u5224\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-05.png\" alt=\"\u8cc7\u6599\u8acb\u6c42\u30dc\u30bf\u30f3\" width=\"1280\" height=\"722\" class=\"aligncenter size-full wp-image-52952\" \/><\/p>\n<ul>\n<li><strong>\u30a4\u30d9\u30f3\u30c8\u540d<\/strong>\uff1abutton_click\uff08\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3068\u3044\u3046\u884c\u52d5\u3092\u6307\u3059\uff09<\/li>\n<li><strong>\u30d1\u30e9\u30e1\u30fc\u30bf\u540d<\/strong>\uff1abutton_label\uff08\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u30dc\u30bf\u30f3\u306e\u540d\u524d\u3092\u683c\u7d0d\u3059\u308b\uff09<\/li>\n<li><strong>\u30d1\u30e9\u30e1\u30fc\u30bf\u5024<\/strong>\uff1a\u201c\u8cc7\u6599\u8acb\u6c42\u30dc\u30bf\u30f3\u201d\uff08\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u30dc\u30bf\u30f3\u306e\u5b9f\u969b\u306e\u540d\u524d\uff09<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u30a4\u30d9\u30f3\u30c8\u3092\u8a18\u9332\u3057\u3066\u304a\u3051\u3070\u3001\u3042\u3068\u3067\u5206\u6790\u3059\u308b\u969b\u306b\u3001\u300c\u201cbutton_click\u201d \u30a4\u30d9\u30f3\u30c8\u306e\u3046\u3061\u3001\u201cbutton_label\u201d \u304c \u2018\u8cc7\u6599\u8acb\u6c42\u30dc\u30bf\u30f3\u2019 \u306e\u3082\u306e\u300d\u3092\u7c21\u5358\u306b\u53d6\u308a\u51fa\u305b\u308b\u3002<\/p>\n<h3>2-3. \u4f7f\u3048\u308b\u6587\u5b57\u5217<\/h3>\n<p>\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u306f\u3001<strong>\u534a\u89d2\u82f1\u6570\u5b57\u3068\u30a2\u30f3\u30c0\u30fc\u30b9\u30b3\u30a2\uff08_\uff09\u3092\u4f7f\u7528\u3057\u3001\u5148\u982d\u6587\u5b57\u306f\u6570\u5b57\u3067\u306f\u306a\u304f\u82f1\u5b57\u306b\u3059\u308b<\/strong>\u306e\u304c\u57fa\u672c\u3060\uff08*1\uff09\u3002\u5c0f\u6587\u5b57\u30fb\u5927\u6587\u5b57\u3082\u5225\u7269\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u305f\u3081\u3001\u6ce8\u610f\u3059\u308b\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5024\u306f\u65e5\u672c\u8a9e\u3067\u554f\u984c\u306a\u3044\u3002<\/p>\n<p>*1\uff1a\u88dc\u8db3\u3068\u3057\u3066\u3001\u300c\u30a4\u30d9\u30f3\u30c8\u540d\u306f\u3001\u5148\u982d\u6587\u5b57\u4ee5\u5916\u306f\u82f1\u8a9e\u4ee5\u5916\u3082\u4f7f\u3048\u308b\u300d\u3068\u3044\u3046\u306e\u304c\u516c\u5f0f\u306e\u547d\u540d\u898f\u5247\u3060\u304c\u3001\u4e00\u90e8\u3067\u30a8\u30e9\u30fc\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u3082\u6307\u6458\u3055\u308c\u3066\u304a\u308a\u3001\u82f1\u8a9e\u306e\u307f\u306e\u8a2d\u5b9a\u304c\u63a8\u5968\u3055\u308c\u308b\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/13316687?hl=ja\" target=\"_blank\" rel=\"noopener\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7\u300c[GA4] \u30a4\u30d9\u30f3\u30c8\u306e\u547d\u540d\u898f\u5247\u300d<\/a>\u3001<a href=\"https:\/\/support.google.com\/analytics\/thread\/221562360\" target=\"_blank\" rel=\"noopener\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u300cGA4\u306e\u30a4\u30d9\u30f3\u30c8\u540d\u306b\u65e5\u672c\u8a9e\u306f\u4f7f\u3048\u307e\u3059\u304b\uff1f\u300d<\/a><\/p>\n<p>\u53c2\u8003\u307e\u3067\u306b\u3001\u4ee5\u4e0b\u306fGA4\u3067\u5b9f\u969b\u306b\u8a2d\u5b9a\u3057\u305f\u4f8b\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-06.png\" alt=\"\u5b9f\u969b\u306b\u8a2d\u5b9a\u3057\u305f\u4f8b\" width=\"1280\" height=\"686\" class=\"aligncenter size-full wp-image-52953\" \/><\/p>\n<p>\uff0a\uff0a\uff0a<\/p>\n<p>\u3053\u3053\u307e\u3067\u306e\u8a71\u3092\u307e\u3068\u3081\u308b\u3068\u3001<strong>\u30a4\u30d9\u30f3\u30c8\u3067\u300c\u884c\u52d5\u306e\u7a2e\u985e\u300d\u3092\u5b9a\u7fa9\u3057\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u300c\u305d\u306e\u884c\u52d5\u306e\u8a73\u7d30\u300d\u3092\u8ffd\u52a0\u3059\u308b<\/strong>\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u3067\u4f55\u3092\u3057\u305f\u304b\u3092\u7acb\u4f53\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p>\u521d\u5fc3\u8005\u306f\u3001\u307e\u305a\u8a08\u6e2c\u3057\u305f\u3044\u884c\u52d5\uff08\u30a4\u30d9\u30f3\u30c8\uff09\u3092\u6c7a\u3081\u3001\u6b21\u306b\u300c\u3069\u306e\u3088\u3046\u306a\u88dc\u8db3\u60c5\u5831\uff08\u30d1\u30e9\u30e1\u30fc\u30bf\uff09\u304c\u3042\u308b\u3068\u5206\u6790\u306b\u5f79\u7acb\u3064\u304b\u300d\u3092\u691c\u8a0e\u3059\u308b\u3068\u52b9\u7387\u7684\u3067\u3042\u308b\u3002<\/p>\n<h2>3. GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u306f4\u3064\u3042\u308b<\/h2>\n<p>GA4\u3067\u306f\u8a08\u6e2c\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u304c4\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3055\u308c\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8<\/li>\n<li>\u62e1\u5f35\u8a08\u6e2c\u30a4\u30d9\u30f3\u30c8<\/li>\n<li>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/li>\n<li>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<\/li>\n<\/ol>\n<\/div>\n<p>\u6700\u521d\u306f\u3001\u3053\u306e4\u7a2e\u985e\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u9055\u3044\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u3068\u3088\u3044\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3066\u304a\u3051\u3070\u3001\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306e\u8a2d\u8a08\u304c\u3057\u3084\u3059\u304f\u306a\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\u4ee5\u4e0b\u3067\u305d\u308c\u305e\u308c\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<h3>3-1. \u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8<\/h3>\n<p>\u300c\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u306f\u3001<strong>GA4\u3092\u5c0e\u5165\u3057\u305f\u3089\u81ea\u52d5\u7684\u306b\u8a18\u9332\u304c\u958b\u59cb\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8<\/strong>\u306e\u3053\u3068\u3060\u3002<\/p>\n<p><strong>\u3010\u4ee3\u8868\u7684\u306a\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u3011<\/strong><\/p>\n<ul>\n<li><strong>page_view<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u969b\u306b\u767a\u751f\u3059\u308b\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\uff08PV\u6570\uff09\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u57fa\u672c\u7684\u306a\u6307\u6a19\u3068\u306a\u308b\u3002<\/li>\n<li><strong>first_visit<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u3092\u521d\u3081\u3066\u8a2a\u554f\u3057\u305f\u77ac\u9593\u3092\u793a\u3059\u3002\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u72b6\u6cc1\u3092\u78ba\u8a8d\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u3002<\/li>\n<li><strong>session_start<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\uff08\u8a2a\u554f\u304b\u3089\u96e2\u8131\u307e\u3067\uff09\u304c\u958b\u59cb\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8868\u3059\u3002\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u3084\u5e73\u5747\u30da\u30fc\u30b8\u6570\u306a\u3069\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\u306e\u57fa\u790e\u3068\u306a\u308b\u3002<\/li>\n<\/ul>\n<p>\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u571f\u53f0\u3068\u306a\u308b\u57fa\u672c\u7684\u306a\u6307\u6a19\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u308b\u3002GA4\u5c0e\u5165\u521d\u671f\u306f\u3001\u307e\u305a\u306f\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306b\u6163\u308c\u3066\u3044\u3053\u3046\u3002<\/p>\n<h3>3-2. \u62e1\u5f35\u8a08\u6e2c\u30a4\u30d9\u30f3\u30c8<\/h3>\n<p>\u300c\u62e1\u5f35\u8a08\u6e2c\u30a4\u30d9\u30f3\u30c8\u300d\u306f\u3001<strong>\u81ea\u52d5\u53ce\u96c6\u3067\u306f\u5165\u624b\u3067\u304d\u306a\u3044\u8a73\u7d30\u306a\u60c5\u5831\u3092\u96c6\u3081\u308b\u305f\u3081\u306b\u7528\u610f\u3055\u308c\u305f\u4ed5\u7d44\u307f<\/strong>\u3060\u3002GA4\u306e\u7ba1\u7406\u753b\u9762\u4e0a\u3067\u8a2d\u5b9a\u3092\u6709\u52b9\u5316\u3059\u308b\u3060\u3051\u3067\u3001\u8ffd\u52a0\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u8a18\u9332\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p><strong>\u3010\u304a\u3082\u306a\u62e1\u5f35\u8a08\u6e2c\u30a4\u30d9\u30f3\u30c8\u3011<\/strong><\/p>\n<ul>\n<li><strong>scroll<\/strong>\uff1a\u30da\u30fc\u30b8\u306e\u4e0a\u90e8\u304b\u3089\u4e0b\u90e8\u307e\u3067\u306e\u30b9\u30af\u30ed\u30fc\u30eb\u6df1\u5ea6\u3092\u8a08\u6e2c\u3057\u300190%\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3055\u308c\u305f\u969b\u306b\u767a\u751f\u3059\u308b\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8aad\u4e86\u7387\u3084\u95a2\u5fc3\u5ea6\u5408\u3044\u3092\u63a8\u5b9a\u3059\u308b\u624b\u304c\u304b\u308a\u306b\u306a\u308b\u3002<\/li>\n<li><strong>click<\/strong>\uff1a\u5916\u90e8\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u969b\u306b\u767a\u751f\u3059\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u30ea\u30f3\u30af\u5148\u306b\u8208\u5473\u3092\u793a\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u624b\u304c\u304b\u308a\u3068\u306a\u308b\u3002<\/li>\n<li><strong>file_download<\/strong>\uff1aPDF\u306a\u3069\u306e\u30d5\u30a1\u30a4\u30eb\u304c\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u305f\u969b\u306b\u8a18\u9332\u3055\u308c\u308b\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5229\u7528\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3001\u4eba\u6c17\u306e\u8cc7\u6599\u3092\u7279\u5b9a\u3067\u304d\u308b\u3002<\/li>\n<li><strong>video_start<\/strong>\uff1a\u57cb\u3081\u8fbc\u307fYouTube\u52d5\u753b\u306e\u518d\u751f\u304c\u958b\u59cb\u3055\u308c\u305f\u969b\u306b\u8a18\u9332\u3055\u308c\u308b\u3002\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u5b9a\u3067\u304d\u6700\u9069\u5316\u306b\u5f79\u7acb\u3064\u3002<\/li>\n<\/ul>\n<p>\u62e1\u5f35\u8a08\u6e2c\u30a4\u30d9\u30f3\u30c8\u306f\u3001\uff3b\u7ba1\u7406\uff3d\uff1e\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u4fee\u6b63\uff3b\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\uff3d\uff1e\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u540d\u524d\u3092\u30af\u30ea\u30c3\u30af\uff1e\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a73\u7d30\u306e\u30da\u30fc\u30b8\u306b\u3066\u3001\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u3092ON\u306b\u3059\u308b\u3068\u8a08\u6e2c\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-07.png\" alt=\"\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u3092ON\u306b\u3059\u308b\" width=\"1280\" height=\"791\" class=\"aligncenter size-full wp-image-52954\" \/><\/p>\n<p>\u62e1\u5f35\u8a08\u6e2c\u30a4\u30d9\u30f3\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u3088\u308a\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3002\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u5fc5\u8981\u306a\u9805\u76ee\u3092\u9078\u629e\u3057\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u5e45\u3092\u5e83\u3052\u308b\u3068\u3088\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u306eON\/OFF\u3092\u3059\u308b\u30c8\u30b0\u30eb\u30dc\u30bf\u30f3\u306e\u4e0b\u306b\u3042\u308b\u6b6f\u8eca\u30de\u30fc\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3001\u8a73\u7d30\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-08.png\" alt=\"\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u306e\u8a2d\u5b9a\" width=\"1280\" height=\"858\" class=\"aligncenter size-full wp-image-52955\" \/>\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9216061?hl=ja\" target=\"_blank\" rel=\"noopener\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7\u300c[GA4] \u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u300d<\/a><\/p>\n<h3>3-3. \u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/h3>\n<p>\u300c\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u306f\u3001<strong>Google\u304c\u3042\u3089\u304b\u3058\u3081\u5b9a\u7fa9\u3057\u305f\u5171\u901a\u306e\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u3053\u3068<\/strong>\u3092\u6307\u3059\u3002<\/p>\n<p>\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u3001\u81ea\u7531\u306b\u30a4\u30d9\u30f3\u30c8\u540d\u3084\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f5c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u307e\u305a\u306f\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3092\u4f7f\u3046\u3053\u3068\u3092Google\u306f\u63a8\u5968\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3092\u4f7f\u3046\u3068\u3001\u6b21\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li>GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u7279\u5225\u306a\u8a2d\u5b9a\u3092\u3057\u306a\u304f\u3066\u3082\u81ea\u52d5\u7684\u306b\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u308b\u3002<\/li>\n<li>BigQuery\uff08*2\uff09\u3084\u307b\u304b\u306e\u30c4\u30fc\u30eb\u3068\u30c7\u30fc\u30bf\u69cb\u9020\u304c\u7d71\u4e00\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u306b\u6271\u3044\u3084\u3059\u304f\u306a\u308b\u3002<\/li>\n<\/ul>\n<p>*2\uff1aBigQuery\u3068\u306f\u3001Google Cloud\u306e\u8d85\u9ad8\u901f\u30fb\u5927\u898f\u6a21\u30c7\u30fc\u30bf\u5206\u6790\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068\u3002<\/p>\n<p><strong>\u3010\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e\u4f8b\u3011<\/strong><\/p>\n<ul>\n<li><strong>purchase<\/strong>\uff1a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u304c\u5b8c\u4e86\u3057\u305f\u969b\u306b\u767a\u751f\u3059\u308b\u3002\u58f2\u4e0a\u306e\u628a\u63e1\u3084\u8cfc\u8cb7\u5206\u6790\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u3060\u3002<\/li>\n<li><strong>generate_lead<\/strong>\uff1a\u8cc7\u6599\u8acb\u6c42\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u8d77\u70b9\u3068\u306a\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8868\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3066\u3089\u308c\u308b\u3002<\/li>\n<li><strong>sign_up<\/strong>\uff1a\u4f1a\u54e1\u767b\u9332\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u304c\u884c\u308f\u308c\u305f\u969b\u306b\u8a18\u9332\u3055\u308c\u308b\u3002\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u6307\u6a19\u3068\u306a\u308b\u3002<\/li>\n<\/ul>\n<p>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306f\u3001Google\u516c\u5f0f\u30d8\u30eb\u30d7\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=ja&amp;authuser=1\" target=\"_blank\" rel=\"noopener\">\u300c[GA4] \u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u300d<\/a>\u306b\u3066\u78ba\u8a8d\u3067\u304d\u308b\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5206\u985e\u3055\u308c\u305f\u591a\u304f\u306e\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u304c\u3042\u308b\u306e\u3067\u3001\u81ea\u30b5\u30a4\u30c8\u306b\u9069\u5408\u3059\u308b\u5206\u91ce\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<ul>\n<li>\u3059\u3079\u3066\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u5411\u3051<\/li>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u5411\u3051<\/li>\n<li>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u767a\u6398\u5411\u3051<\/li>\n<li>\u30b2\u30fc\u30e0\u5411\u3051<\/li>\n<\/ul>\n<p>\u306a\u304a\u3001\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306f\u300cGoogle\u304c\u63a8\u5968\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u540d\u300d\u3067\u3042\u308a\u3001GA4\u4e0a\u306b\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3068\u3044\u3046\u8a2d\u5b9a\u9805\u76ee\u304c\u5b58\u5728\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u5b9f\u969b\u306e\u4f5c\u696d\u3068\u3057\u3066\u306f\u3001\u6b21\u9805\u3067\u89e3\u8aac\u3059\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306b\u3001\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e\u540d\u524d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u9069\u7528\u3059\u308b\u5f62\u3067\u5229\u7528\u3059\u308b\u3002<\/p>\n<h3>3-4. \u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<\/h3>\n<p>\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u300d\u306f\u3001<strong>\u62e1\u5f35\u8a08\u6e2c\u3084\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u3044\u72ec\u81ea\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8a18\u9332\u3059\u308b<\/strong>\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u81ea\u7531\u306b\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5b9a\u7fa9\u3067\u304d\u308b\u305f\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<p><strong>\u3010\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u6d3b\u7528\u4f8b\u3011<\/strong><\/p>\n<ul>\n<li><strong>add_to_wishlist<\/strong>\uff1aEC\u30b5\u30a4\u30c8\u306e\u5546\u54c1\u3092\u304a\u6c17\u306b\u5165\u308a\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0\u3057\u305f\u969b\u306b\u8a18\u9332\u3059\u308b\u3002\u8cfc\u5165\u306b\u81f3\u308b\u524d\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u65bd\u7b56\u306e\u6539\u5584\u306b\u751f\u304b\u305b\u308b\u3002<\/li>\n<li><strong>share_content<\/strong>\uff1a\u8a18\u4e8b\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304cSNS\u3067\u30b7\u30a7\u30a2\u3055\u308c\u305f\u969b\u306b\u691c\u77e5\u3059\u308b\u3002\u30d0\u30ba\u306e\u5146\u3057\u3092\u3044\u3061\u65e9\u304f\u30ad\u30e3\u30c3\u30c1\u3057\u3001\u62e1\u6563\u306e\u5f8c\u62bc\u3057\u304c\u3067\u304d\u308b\u3002<\/li>\n<li><strong>tutorial_complete<\/strong>\uff1a\u30a2\u30d7\u30ea\u5185\u306e\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3092\u6700\u5f8c\u307e\u3067\u5b8c\u4e86\u3057\u305f\u969b\u306b\u9001\u4fe1\u3059\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u521d\u671f\u5b66\u7fd2\u306e\u9032\u6357\u3092\u628a\u63e1\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u7279\u5316\u3057\u305f\u6307\u6a19\u3092\u8a2d\u8a08\u3067\u304d\u308b\u53cd\u9762\u3001\u7ba1\u7406\u306e\u624b\u9593\u304c\u5897\u3048\u308b\u70b9\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<p>\u3053\u3053\u307e\u3067\u306b\u89e3\u8aac\u3057\u305f\u307b\u304b\u306e\u30a4\u30d9\u30f3\u30c8\uff08\u81ea\u52d5\u53ce\u96c6\uff0f\u62e1\u5f35\u8a08\u6e2c\uff0f\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\uff09\u3067\u4ee3\u66ff\u3067\u304d\u306a\u3044\u304b\u3092\u614e\u91cd\u306b\u691c\u8a0e\u3057\u305f\u3046\u3048\u3067\u3001\u5fc5\u8981\u306a\u9805\u76ee\u306e\u307f\u3092\u53b3\u9078\u3057\u3066\u5b9f\u88c5\u3059\u308b\u306e\u304c\u3088\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\uff0a\uff0a\uff0a<\/p>\n<p>\u4ee5\u4e0a\u306e4\u7a2e\u985e\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u3001GA4\u3092\u6d3b\u7528\u3059\u308b\u3046\u3048\u3067\u306e\u57fa\u672c\u3068\u306a\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-09.png\" alt=\"GA4\u306e4\u3064\u306e\u30a4\u30d9\u30f3\u30c8\u30bf\u30a4\u30d7\" width=\"1280\" height=\"329\" class=\"aligncenter size-full wp-image-52956\" \/><\/p>\n<p>\u521d\u5fc3\u8005\u306f\u3001\u307e\u305a\u81ea\u52d5\u53ce\u96c6\u3068\u62e1\u5f35\u8a08\u6e2c\u3092\u8ef8\u306b\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3001\u5f90\u3005\u306b\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3084\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u691c\u8a0e\u3057\u3066\u3044\u304f\u3068\u3088\u3044\u3060\u308d\u3046\u3002<\/p>\n<h2>4. \u5b9f\u969b\u306bGA4\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u3066\u307f\u3088\u3046<\/h2>\n<p>\u3053\u3053\u307e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3001GA4\u306e\u57fa\u672c\u6982\u5ff5\u3092\u7406\u89e3\u3067\u304d\u305f\u3089\u3001\u5b9f\u969b\u306b\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3057\u3066\u307f\u3088\u3046\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f2\u3064\u306e\u65b9\u6cd5\uff08GA4\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u3046\uff0fGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u3046\uff09\u3068\u3001\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u5f8c\u306e\u78ba\u8a8d\u65b9\u6cd5\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u65b9\u6cd51\uff1aGA4\u7ba1\u7406\u753b\u9762\u304b\u3089\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u65b9\u6cd52\uff1aGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u304b\u3089\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u5f8c\u306e\u78ba\u8a8d\u65b9\u6cd5<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3068\u304d\u306f\uff1f<\/li>\n<\/ol>\n<\/div>\n<h3>4-1. \u65b9\u6cd51\uff1aGA4\u7ba1\u7406\u753b\u9762\u304b\u3089\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u307e\u305a\u3001GA4\u7ba1\u7406\u753b\u9762\u306b\u3042\u308b\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u6a5f\u80fd\u3092\u4f7f\u3046\u65b9\u6cd5\u304b\u3089\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<h4>\u7ba1\u7406\u753b\u9762\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\u3092\u958b\u59cb\u3059\u308b<\/h4>\n<p>GA4\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u305f\u3089\u3001\u753b\u9762\u306e\u53f3\u4e0b\u306b\u3042\u308b\uff3b\u6b6f\u8eca\uff3d\u30de\u30fc\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u7ba1\u7406\u753b\u9762\u306b\u9077\u79fb\u3059\u308b\u3002\uff3b\u30c7\u30fc\u30bf\u306e\u8868\u793a\uff3d\u2192\uff3b\u30a4\u30d9\u30f3\u30c8\uff3d\u306e\u9806\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u7ba1\u7406\u753b\u9762\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-10.png\" alt=\"\u7ba1\u7406\u753b\u9762\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\u3092\u958b\u59cb\" width=\"1280\" height=\"698\" class=\"aligncenter size-full wp-image-52957\" \/><\/p>\n<p>\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u3001\u53ce\u96c6\u4e2d\u306e\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u53f3\u4e0a\u306e\uff3b\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\uff3d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u65b0\u898f\u4f5c\u6210\u30e2\u30fc\u30c9\u306b\u5165\u308b\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u53f3\u4e0a\u306e\uff3b\u4f5c\u6210\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-11.png\" alt=\"\uff3b\u4f5c\u6210\uff3d\u3092\u30af\u30ea\u30c3\u30af\" width=\"1280\" height=\"372\" class=\"aligncenter size-full wp-image-52958\" \/><\/p>\n<h4>\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u306e\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3059\u308b<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-12.png\" alt=\"\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u306e\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\" width=\"1280\" height=\"723\" class=\"aligncenter size-full wp-image-52959\" \/><\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u305f\u3089\u3001\u4ee5\u4e0b\u306e\u9805\u76ee\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\n<h5><strong>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u540d<\/strong><\/h5>\n<p>\u4f5c\u6210\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u306e\u540d\u79f0\u3092\u5165\u529b\u3059\u308b\u3002\u3053\u308c\u304cGA4\u4e0a\u306b\u8a18\u9332\u3055\u308c\u308b\u540d\u79f0\u3068\u306a\u308b\u3002\u4efb\u610f\u3067\u8a2d\u5b9a\u3067\u304d\u308b\u304c\u3001\u524d\u51fa\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/13316687?hl=ja\" target=\"_blank\" rel=\"noopener\">\u300c[GA4] \u30a4\u30d9\u30f3\u30c8\u306e\u547d\u540d\u898f\u5247\u300d<\/a>\u306b\u5f93\u3063\u3066\u547d\u540d\u3057\u3088\u3046\u3002<\/p>\n<h5><strong>\u4e00\u81f4\u3059\u308b\u6761\u4ef6<\/strong><\/h5>\n<p>\u30c8\u30ea\u30ac\u30fc\uff08\u30a4\u30d9\u30f3\u30c8\u306e\u5f15\u304d\u91d1\u3068\u306a\u308b\u6761\u4ef6\uff09\u3068\u306a\u308b\u3001\u65e2\u5b58\u306e\u5143\u30a4\u30d9\u30f3\u30c8\uff08\u30bd\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\uff09\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u6761\u4ef6\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-13.png\" alt=\"\u4e00\u81f4\u3059\u308b\u6761\u4ef6\" width=\"1280\" height=\"322\" class=\"aligncenter size-full wp-image-52960\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3067 \u201cpage_title\u201d \u3092\u9078\u3073\u3001\u6761\u4ef6\u3092\u300c \u2018\u5546\u54c1\u8a73\u7d30\u2019 \u3092\u542b\u3080\u300d\u3068\u3059\u308b\u3002\u3059\u308b\u3068\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6642\u306b\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30c8\u30eb\u304c \u2018\u5546\u54c1\u8a73\u7d30\u2019 \u3092\u542b\u3093\u3067\u3044\u308c\u3070\u3001\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3057\u3066\u8a18\u9332\u3055\u308c\u308b\u3002<\/p>\n<h5><strong>\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a<\/strong><\/h5>\n<p>\u30bd\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u4f8b\uff1a\u30da\u30fc\u30b8URL\u3001\u30bf\u30a4\u30c8\u30eb\u306a\u3069\uff09\u3092\u65b0\u30a4\u30d9\u30f3\u30c8\u306b\u30b3\u30d4\u30fc\u3059\u308b\u304b\u3001\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u3067\u9078\u629e\u3059\u308b\u3002\u901a\u5e38\u306fON\u306b\u3057\u3066\u5f15\u304d\u7d99\u3050\uff08OFF\u306b\u3059\u308b\u306e\u306f\u3001\u5143\u30a4\u30d9\u30f3\u30c8\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4e0d\u8981\u30fb\u65b0\u30a4\u30d9\u30f3\u30c8\u306b\u72ec\u81ea\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3060\u3051\u3092\u4ed8\u4e0e\u3057\u305f\u3044\u5834\u5408\u3067\u3001\u4e0a\u7d1a\u8005\u5411\u3051\uff09\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-14.png\" alt=\"\u901a\u5e38\u306fON\u306b\u3057\u3066\u304a\u304f\" width=\"1280\" height=\"723\" class=\"aligncenter size-full wp-image-52961\" \/><\/p>\n<h4>\u8a2d\u5b9a\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u3066\u4fdd\u5b58\u3059\u308b<\/h4>\n<p>\u8a2d\u5b9a\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u305f\u3089\u53f3\u4e0a\u306e\uff3b\u4f5c\u6210\uff3d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u30eb\u30fc\u30eb\u3092\u6709\u52b9\u5316\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-15.png\" alt=\"\uff3b\u4f5c\u6210\uff3d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\" width=\"1280\" height=\"724\" class=\"aligncenter size-full wp-image-52962\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u306b\u65b0\u30eb\u30fc\u30eb\u304c\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-16.png\" alt=\"\u65b0\u30eb\u30fc\u30eb\u304c\u8868\u793a\" width=\"1280\" height=\"358\" class=\"aligncenter size-full wp-image-52963\" \/><\/p>\n<p>\u306a\u304a\u3001\u3053\u306e\u6642\u70b9\u3067\u306f\u53ce\u96c6\u4e2d\u306e\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u306b\u306f\u8868\u793a\u3055\u308c\u306a\u3044\u3002\u4f5c\u6210\u3057\u305f\u65b0\u898f\u30a4\u30d9\u30f3\u30c8\u304c\u5b9f\u969b\u306b\u8a08\u6e2c\u3055\u308c\u3066\u521d\u3081\u3066\u3001\u53ce\u96c6\u4e2d\u306e\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<h4>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3059\u308b<\/h4>\n<p>\u4f5c\u6210\u3057\u305f\u65b0\u898f\u30a4\u30d9\u30f3\u30c8\u304c\u5b9f\u969b\u306b\u8a08\u6e2c\u3055\u308c\u3001\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u306b\u767b\u5834\u3057\u305f\u3089\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-17.png\" alt=\"ON\u306b\u3059\u308b\" width=\"1280\" height=\"681\" class=\"aligncenter size-full wp-image-52964\" \/><\/p>\n<p>\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\uff3d\u306e\u30c8\u30b0\u30eb\u30dc\u30bf\u30f3\u3092ON\u306b\u3059\u308b\u3068\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3055\u308c\u308b\u3002<\/p>\n<p>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3068\u3057\u3066\u30de\u30fc\u30af\u3057\u3066\u304a\u304f\u3068\u3001GA4\u306e\u4e3b\u8981\u30ec\u30dd\u30fc\u30c8\u3067\u3001\u305d\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u96c6\u8a08\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-set-up-ga4-conversion-52986.html\">GA4\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u78ba\u8a8d\u65b9\u6cd5\u30fb\u6ce8\u610f\u3057\u305f\u3044\u30df\u30b9\u307e\u3067\u89e3\u8aac<\/a>\u300d\u306e\u8a18\u4e8b\u3092\u3042\u308f\u305b\u3066\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h4>\u6ce8\u610f\u4e8b\u9805<\/h4>\n<p>\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u4e8b\u9805\u3092\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/p>\n<ul>\n<li>\u524d\u8ff0\u306e\u3068\u304a\u308a\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u306f<a href=\"https:\/\/support.google.com\/analytics\/answer\/13316687?hl=ja\" target=\"_blank\" rel=\"noopener\">\u300c[GA4] \u30a4\u30d9\u30f3\u30c8\u306e\u547d\u540d\u898f\u5247\u300d<\/a>\u306b\u5f93\u3063\u3066\u5165\u529b\u3059\u308b\u3002\u82f1\u5b57\u306e\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u306f\u533a\u5225\u3055\u308c\u308b\u306e\u3067\u6ce8\u610f\u3059\u308b\u3002\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3067\u3059\u3067\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u540d\u524d\u306a\u3069\u3001Google\u304c \u201c\u4e88\u7d04\u6e08\u307f\u306e\u63a5\u982d\u8f9e\u3068\u30a4\u30d9\u30f3\u30c8\u540d\u201d \u306b\u6307\u5b9a\u3057\u3066\u3044\u308b\u6587\u5b57\u5217\u3082\u4f7f\u7528\u4e0d\u53ef\u3060\u3002\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-18.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u540d\u306e\u5165\u529b\u30df\u30b9\" width=\"1280\" height=\"854\" class=\"aligncenter size-full wp-image-52965\" \/><\/li>\n<\/ul>\n<ul>\n<li>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e\u89e3\u8aac\u3067\u89e6\u308c\u305f\u3088\u3046\u306b\u3001\u4f53\u7cfb\u7684\u3067\u306f\u306a\u304f\u3080\u3084\u307f\u306b\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u7ba1\u7406\u30b3\u30b9\u30c8\u304c\u5897\u3048\u308b\u3057\u30ec\u30dd\u30fc\u30c8\u304c\u7169\u96d1\u306b\u306a\u308b\u3002\u307e\u305a\u306f\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e\u4e2d\u304b\u3089\u9078\u3073\u3001\u3069\u3046\u3057\u3066\u3082\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u5834\u5408\u306e\u307f\u3001\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u540d\u30fb\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u7528\u610f\u3059\u308b\u3088\u3046\u306b\u3057\u3088\u3046\u3002\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306f<a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=ja&amp;authuser=1\" target=\"_blank\" rel=\"noopener\">\u300c[GA4] \u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u300d<\/a>\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<h3>4-2. \u65b9\u6cd52\uff1aGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u304b\u3089\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u7d9a\u3044\u30662\u3064\u3081\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3092\u4f7f\u3046\u65b9\u6cd5\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<p>\u524d\u8ff0\u306eGA4\u7ba1\u7406\u753b\u9762\u3067\u306e\u8a2d\u5b9a\u306f\u624b\u8efd\u3060\u304c\u3001\u3088\u308a\u8907\u96d1\u306a\u6761\u4ef6\u3084\u30b5\u30a4\u30c8\u56fa\u6709\u306e\u52d5\u4f5c\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u5834\u5408\u306f\u3001GTM\u306e\u5229\u7528\u304c\u6709\u52b9\u3060\u3002GTM\u3092\u7528\u3044\u308c\u3070\u3001\u62c5\u5f53\u8005\u81ea\u8eab\u304c\u30a4\u30d9\u30f3\u30c8\u5b9f\u884c\u306e\u6761\u4ef6\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u308b\u3002<\/p>\n<p>\u306a\u304a\u3001\u4ee5\u4e0b\u306e\u89e3\u8aac\u306f\u3001GTM\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3068\u8aad\u307f\u9032\u3081\u308b\u306e\u304c\u96e3\u3057\u3044\u3002GTM\u3092\u307e\u3060\u4f7f\u3063\u3066\u3044\u306a\u3044\u65b9\u3001\u4f7f\u3044\u65b9\u304c\u308f\u304b\u3089\u306a\u3044\u65b9\u306f\u3001\u5148\u306b<a href=\"https:\/\/lucy.ne.jp\/bazubu\/tagmanager-43949.html\" rel=\"noopener\">\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u4f7f\u3044\u65b9\u3010\u521d\u5fc3\u8005OK\u3011\u5c0e\u5165\u304b\u3089\u8a2d\u5b9a\u4f8b\u307e\u3067\u308f\u304b\u308b\u300d<\/a>\u306e\u8a18\u4e8b\u304b\u3089\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<h4>GTM\u306e\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b<\/h4>\n<p>GTM\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u5bfe\u8c61\u30b3\u30f3\u30c6\u30ca\uff08\u30b5\u30a4\u30c8\uff09\u306e\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u3092\u958b\u3053\u3046\u3002<\/p>\n<p>\u306a\u304a\u3001GTM\u306e\u521d\u671f\u8a2d\u5b9a\u3068\u3057\u3066\u3001GTM\u3068GA4\u306e\u9023\u643a\u304c\u6e08\u3093\u3067\u3044\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u9023\u643a\u304c\u6e08\u3093\u3067\u3044\u306a\u3044\u5834\u5408\u306f\u3001<a href=\"https:\/\/lucy.ne.jp\/bazubu\/tagmanager-43949.html\" rel=\"noopener\">\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u4f7f\u3044\u65b9\u3010\u521d\u5fc3\u8005OK\u3011\u5c0e\u5165\u304b\u3089\u8a2d\u5b9a\u4f8b\u307e\u3067\u308f\u304b\u308b\u300d<\/a>\u3092\u78ba\u8a8d\u306e\u3046\u3048\u9032\u3081\u3066\u307b\u3057\u3044\u3002<\/p>\n<h4>\u65b0\u898f\u30bf\u30b0\u3092\u4f5c\u6210\u3059\u308b<\/h4>\n<p>\uff3b\u30bf\u30b0\uff3d\uff1e\uff3b\u65b0\u898f\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u65b0\u898f\u30bf\u30b0\u3092\u4f5c\u6210\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-19.png\" alt=\"\u65b0\u898f\u30bf\u30b0\u3092\u4f5c\u6210\" width=\"1280\" height=\"465\" class=\"aligncenter size-full wp-image-52966\" \/><\/p>\n<p>\u540d\u524d\u306e\u90e8\u5206\u304c\u300c\u540d\u524d\u306e\u306a\u3044\u30bf\u30b0\u300d\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u9069\u5207\u306a\u540d\u524d\u3092\u4ed8\u3051\u3088\u3046\uff08\u4f8b\uff1aGA4\u30a4\u30d9\u30f3\u30c8_\u8acb\u6c42\u30dc\u30bf\u30f3\u30af\u30ea\u30c3\u30af\uff09\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-20.png\" alt=\"\u540d\u524d\u3092\u4ed8\u3051\u308b\" width=\"1280\" height=\"533\" class=\"aligncenter size-full wp-image-52967\" \/><\/p>\n<h4>\u30bf\u30b0\u8a2d\u5b9a\u3092\u3059\u308b<\/h4>\n<p>\u30bf\u30b0\u30bf\u30a4\u30d7\u3068\u3057\u3066\uff3bGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9: GA4 \u30a4\u30d9\u30f3\u30c8\uff3d\u3092\u9078\u629e\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-21.png\" alt=\"\uff3bGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9: GA4 \u30a4\u30d9\u30f3\u30c8\uff3d\u3092\u30af\u30ea\u30c3\u30af\" width=\"1280\" height=\"537\" class=\"aligncenter size-full wp-image-52968\" \/><\/p>\n<p>\u203b\u6e2c\u5b9a\u30bf\u30b0\u306e\u5165\u529b\u3092\u6c42\u3081\u3089\u308c\u305f\u5834\u5408\u306f\u3001GA4\u306e\u6e2c\u5b9a ID\u300cG-XXXXXXXXXX\u300d\u3092\u5165\u529b\u3057\u3088\u3046\u3002<\/p>\n<p>\u307e\u305a\u3001\u4efb\u610f\u306e\uff3b\u30a4\u30d9\u30f3\u30c8\u540d\uff3d\u3092\u5165\u529b\u3059\u308b\uff08\u4f8b\uff1arequest_button_click\uff09\u3002\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e\u5834\u5408\u3001\u516c\u5f0f\u306e\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u305d\u306e\u307e\u307e\u4f7f\u7528\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-22.png\" alt=\"\u4efb\u610f\u306e\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5165\u529b\" width=\"1280\" height=\"680\" class=\"aligncenter size-full wp-image-52969\" \/><\/p>\n<p>\u6b21\u306b\u3001\uff3b\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\uff3d\u3092\u958b\u304d\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-23.png\" alt=\"\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8a2d\u5b9a\" width=\"1280\" height=\"755\" class=\"aligncenter size-full wp-image-52970\" \/><\/p>\n<p>\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001\u5148\u307b\u3069\u89e3\u8aac\u3057\u305fGA4\u306e\u8a2d\u5b9a\u6642\u306b\u4f7f\u3063\u305f \u201c\u30d1\u30e9\u30e1\u30fc\u30bf\u201d \u306f\u3001\u65e2\u5b58\u30a4\u30d9\u30f3\u30c8\u3092\u3082\u3068\u306b\u3057\u3066\u65b0\u898f\u30a4\u30d9\u30f3\u30c8\u3092\u8a18\u9332\u3059\u308b\u30c8\u30ea\u30ac\u30fc\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u3057\u3066\u3044\u305f\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u3053\u3061\u3089\u306eGTM\u306e\uff3b\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\uff3d\u306f\u5c11\u3057\u7570\u306a\u308b\u6982\u5ff5\u306a\u306e\u3067\u3001\u6df7\u4e71\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u3088\u3046\u3002\uff3b\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\uff3d\u306f\u3001GTM\u304cGA4\u306b\u30a4\u30d9\u30f3\u30c8\u3092\u9001\u4fe1\u3059\u308b\u969b\u306b\u3001\u305d\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u4ed8\u968f\u3059\u308b\u60c5\u5831\u3092\u8ffd\u52a0\u3059\u308b\u5f79\u5272\u3092\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u201cbutton_text\u201d\u306b\u7d44\u307f\u8fbc\u307f\u5909\u6570\uff3bClick Text\uff3d\u3092\u8a2d\u5b9a\u3057\u3001\u30af\u30ea\u30c3\u30af\u3057\u305f\u30dc\u30bf\u30f3\u306e\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\u3092\u9001\u4fe1\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u8a2d\u5b9a\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-24.png\" alt=\"\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u5909\u6570\u3092\u9078\u629e\u3067\u304d\u308b\" width=\"1280\" height=\"366\" class=\"aligncenter size-full wp-image-52971\" \/><\/p>\n<p>\u5c11\u3057\u4e0a\u7d1a\u8005\u5411\u3051\u306a\u306e\u3067\u3001\u6700\u521d\u306e\u6bb5\u968e\u3067\u306f\uff3b\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\uff3d\u306f\u8a2d\u5b9a\u3057\u306a\u3044\u72b6\u614b\u3067\u3082\u69cb\u308f\u306a\u3044\u3002<\/p>\n<h4>\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a<\/h4>\n<p>\u30bf\u30b0\u306e\u8a2d\u5b9a\u304c\u6e08\u3093\u3060\u3089\u3001\u30bf\u30b0\u8a2d\u5b9a\u30a8\u30ea\u30a2\u306e\u4e0b\u90e8\u306b\u3042\u308b\uff3b\u30c8\u30ea\u30ac\u30fc\uff3d\u306e\u8a2d\u5b9a\u306b\u9032\u3082\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-25.png\" alt=\"\uff3b\u30c8\u30ea\u30ac\u30fc\uff3d\u306e\u8a2d\u5b9a\" width=\"1280\" height=\"726\" class=\"aligncenter size-full wp-image-52972\" \/><\/p>\n<p>\u30c8\u30ea\u30ac\u30fc\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u6761\u4ef6\u306e\u3068\u304d\u306b\u30bf\u30b0\u3092\u5b9f\u884c\uff08\uff1d\u30a4\u30d9\u30f3\u30c8\u3092\u8a18\u9332\uff09\u3059\u308b\u304b\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u30c8\u30ea\u30ac\u30fc\u306e\u30a8\u30ea\u30a2\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u307e\u305a\u30c8\u30ea\u30ac\u30fc\u306e\u9078\u629e\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<p>\u4eca\u56de\u306f\u65b0\u898f\u306b\u30c8\u30ea\u30ac\u30fc\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3068\u3057\u3066\u3001\u53f3\u4e0a\u306e\u30d7\u30e9\u30b9\u30dc\u30bf\u30f3\uff3b+\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-26.png\" alt=\"\uff3b+\uff3d\u3092\u30af\u30ea\u30c3\u30af\" width=\"1280\" height=\"427\" class=\"aligncenter size-full wp-image-52973\" \/><\/p>\n<p>\u30c8\u30ea\u30ac\u30fc\u4f5c\u6210\u753b\u9762\u304c\u958b\u3044\u305f\u3089\u3001\u30c8\u30ea\u30ac\u30fc\u540d\uff08\u4f8b\uff1a\u30c8\u30ea\u30ac\u30fc_\u8acb\u6c42\u30dc\u30bf\u30f3\u30af\u30ea\u30c3\u30af\uff09\u3092\u5165\u529b\u3057\u3001\u30c8\u30ea\u30ac\u30fc\u306e\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3059\u308b\u3002\u4eca\u56de\u306f\u30af\u30ea\u30c3\u30af\u3092\u8a08\u6e2c\u3057\u305f\u3044\u306e\u3067\u3001\uff3b\u30af\u30ea\u30c3\u30af\uff1e\u3059\u3079\u3066\u306e\u8981\u7d20\uff3d\u3092\u9078\u629e\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-27.png\" alt=\"\u30c8\u30ea\u30ac\u30fc\u306e\u30bf\u30a4\u30d7\u3092\u9078\u629e\" width=\"1280\" height=\"521\" class=\"aligncenter size-full wp-image-52974\" \/><\/p>\n<p>\u6b21\u306b\u3001\uff3b\u3053\u306e\u30c8\u30ea\u30ac\u30fc\u306e\u767a\u751f\u5834\u6240\uff3d\u3067\u3001\uff3b\u4e00\u90e8\u306e\u30af\u30ea\u30c3\u30af\uff3d\u3092\u9078\u629e\u3059\u308b\u3002\u6761\u4ef6\u3068\u3057\u3066\u305f\u3068\u3048\u3070\u3001 \u201cClick Text\u201d \u306b \u2018\u8acb\u6c42\u2019 \u3092\u542b\u3080\u3088\u3046\u6307\u5b9a\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-28.png\" alt=\"\u30c8\u30ea\u30ac\u30fc\u306e\u767a\u751f\u6761\u4ef6\u3092\u8a2d\u5b9a\u3059\u308b\" width=\"1280\" height=\"479\" class=\"aligncenter size-full wp-image-52975\" \/><\/p>\n<p>\u4e0a\u8a18\u306e\u8a2d\u5b9a\u3092\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30dc\u30bf\u30f3\u3067\u30c8\u30ea\u30ac\u30fc\u304c\u5b9f\u884c\u3055\u308c\u308b\u3002<\/p>\n<ul>\n<li>&lt;button&gt;\u8cc7\u6599\u8acb\u6c42&lt;\/button&gt;<\/li>\n<li>&lt;button&gt;\u8cc7\u6599\u3092\u8acb\u6c42\u3059\u308b&lt;\/button&gt;<\/li>\n<\/ul>\n<p>\u8a2d\u5b9a\u3067\u304d\u305f\u3089\u3001\u53f3\u4e0a\u306e\uff3b\u4fdd\u5b58\uff3d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30c8\u30ea\u30ac\u30fc\u3092\u4fdd\u5b58\u3057\u3088\u3046\u3002<\/p>\n<h4>\u30bf\u30b0\u306e\u4fdd\u5b58\u3068\u516c\u958b<\/h4>\n<p>\u3053\u308c\u3067\u4e00\u901a\u308a\u306e\u30bf\u30b0\u8a2d\u5b9a\u304c\u3067\u304d\u305f\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-29.png\" alt=\"\u4e00\u901a\u308a\u306e\u30bf\u30b0\u8a2d\u5b9a\" width=\"1280\" height=\"620\" class=\"aligncenter size-full wp-image-52976\" \/><\/p>\n<p>\u53f3\u4e0a\u306e\uff3b\u4fdd\u5b58\uff3d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30bf\u30b0\u3092\u4fdd\u5b58\u3057\u3001GTM\u306e\u30bf\u30b0\u304a\u3088\u3073\u30c8\u30ea\u30ac\u30fc\u306e\u753b\u9762\u3067\u65b0\u3057\u3044\u30bf\u30b0\u3068\u30c8\u30ea\u30ac\u30fc\u304c\u8ffd\u52a0\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-30.png\" alt=\"\u8ffd\u52a0\u3055\u308c\u305f\u9805\u76ee\" width=\"1280\" height=\"896\" class=\"aligncenter size-full wp-image-52977\" \/><\/p>\n<p>\u6700\u5f8c\u306b\u3001GTM\u30b3\u30f3\u30c6\u30ca\u3092\u516c\u958b\u3059\u308c\u3070\u3001\u30b5\u30a4\u30c8\u4e0a\u3067\u6307\u5b9a\u3057\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u5fdc\u3058\u3066GA4\u30a4\u30d9\u30f3\u30c8\u304c\u5b9f\u884c\u3055\u308c\u308b\uff08\u30d7\u30ec\u30d3\u30e5\u30fc\u3067\u52d5\u4f5c\u78ba\u8a8d\u3057\u3066\u304b\u3089\u516c\u958b\u3057\u3088\u3046\uff09\u3002<\/p>\n<h3>4-3. \u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u5f8c\u306e\u78ba\u8a8d\u65b9\u6cd5<\/h3>\n<p>GA4\u307e\u305f\u306fGTM\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u6b63\u3057\u304f\u30a4\u30d9\u30f3\u30c8\u304c\u53d7\u4fe1\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<h4>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/h4>\n<p>\u307e\u305a\u3001GA4\u306e\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6982\u8981\u300d\u30ec\u30dd\u30fc\u30c8\u3092\u958b\u304d\u3001\u76f4\u8fd130\u5206\u9593\u306e\u30a4\u30d9\u30f3\u30c8\u767a\u751f\u72b6\u6cc1\u3092\u78ba\u8a8d\u3059\u308b\u3002\u30a4\u30d9\u30f3\u30c8\u3067\u8a2d\u5b9a\u3057\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u3054\u3068\u306e\u4ef6\u6570\u306a\u3069\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-31.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u767a\u751f\u72b6\u6cc1\u3092\u78ba\u8a8d\" width=\"1280\" height=\"669\" class=\"aligncenter size-full wp-image-52978\" \/><\/p>\n<h4>DebugView\u3092\u4f7f\u3046<\/h4>\n<p>\u3055\u3089\u306b\u3001GA4\u306e\u6a5f\u80fd\u3067\u3042\u308b\u300cDebugView\u300d\u3068\u4f75\u7528\u3059\u308b\u3068\u3088\u308a\u6b63\u78ba\u306a\u691c\u8a3c\u304c\u3067\u304d\u308b\u3002DebugView\u3092\u5229\u7528\u3059\u308b\u306b\u306f\u3001\u30c7\u30d0\u30c3\u30b0\u30e2\u30fc\u30c9\u3092\u6709\u52b9\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u8a73\u3057\u304f\u306fGoogle\u516c\u5f0f\u30d8\u30eb\u30d7\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/7201382?hl=ja\" target=\"_blank\" rel=\"noopener\">\u300c[GA4] DebugView \u3067\u30a4\u30d9\u30f3\u30c8\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u300d<\/a>\u3092\u53c2\u7167\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h4>\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3078\u306e\u53cd\u6620\u3092\u78ba\u8a8d\u3059\u308b<\/h4>\n<p>\u6570\u6642\u9593\u301c\u6570\u65e5\u307b\u3069\u7d4c\u3063\u305f\u3089\u3001\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u306b\u3082\u30c7\u30fc\u30bf\u304c\u53cd\u6620\u3055\u308c\u308b\u306e\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3002\uff3b\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff3d\uff1e\uff3b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff3d\uff1e\uff3b\u30a4\u30d9\u30f3\u30c8\uff3d\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3068\u3001\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/ga4-event-settings-31-1.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u767a\u751f\u72b6\u6cc1\u3092\u78ba\u8a8d\" width=\"1280\" height=\"669\" class=\"aligncenter size-full wp-image-52979\" \/><\/p>\n<p>\u306a\u304a\u3001\u65b0\u898f\u306b\u4f5c\u6210\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u53cd\u6620\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308b\u3002\u53cd\u6620\u3055\u308c\u306a\u3044\u5834\u5408\u306f\u3001\u307e\u305a\u306f1\u65e5\u7a0b\u5ea6\u3001\u5f85\u3063\u3066\u307f\u308b\u3068\u3088\u3044\u3002<\/p>\n<h3>4-4. \u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3068\u304d\u306f\uff1f<\/h3>\n<p>\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3068\u304d\u306f\u3001\u307e\u305a\u306fGoogle\u516c\u5f0f\u30d8\u30eb\u30d7\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/12229021\" target=\"_blank\" rel=\"noopener\">\u300c[GA4] \u30ab\u30b9\u30bf\u30e0 \u30a4\u30d9\u30f3\u30c8\u300d<\/a>\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u540d\u3084\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u306e\u547d\u540d\u898f\u5247\u3084\u5404\u7a2e\u5236\u9650\u306a\u3069\u3001\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u304c\u7db2\u7f85\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30bb\u30eb\u30d5\u30c1\u30a7\u30c3\u30af\u306b\u5f79\u7acb\u3064\u3002<\/p>\n<p>\u3055\u3089\u306b\u30b5\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f\u3001<a href=\"https:\/\/support.google.com\/analytics\/community\" target=\"_blank\" rel=\"noopener\">\u300cGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u300d<\/a>\u3067\u540c\u3058\u554f\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u8cea\u554f\u3092\u691c\u7d22\u3057\u305f\u308a\u3001\u3042\u308b\u3044\u306f\u81ea\u5206\u3067\u8cea\u554f\u3092\u6295\u7a3f\u3057\u3066\u307f\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3060\u3002<\/p>\n<h2>5. \u30b1\u30fc\u30b9\u5225\u306b\u898b\u308bGA4\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u4f8b<\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306b\u6163\u308c\u3066\u304d\u305f\u65b9\u306b\u5411\u3051\u3066\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30b1\u30fc\u30b9\u3054\u3068\u306b\u5b9f\u8df5\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u306e\u3067\u3001\u305c\u3072\u6d3b\u7528\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u30b1\u30fc\u30b91\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n<li>\u30b1\u30fc\u30b92\uff1aEC\u30b5\u30a4\u30c8<\/li>\n<li>\u30b1\u30fc\u30b93\uff1aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n<\/ol>\n<\/div>\n<h3>5-1. \u30b1\u30fc\u30b91\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u52d5\u753b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3092\u901a\u3058\u3066\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u6df1\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u5411\u4e0a\u3084\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u72d9\u3046\u3002\u3053\u3046\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u6bb5\u968e\u3067\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3001\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306b\u7740\u76ee\u3057\u3088\u3046\u3002<\/p>\n<h4>\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8<\/h4>\n<ul>\n<li><strong>first_visit<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u3092\u521d\u3081\u3066\u8a2a\u554f\u3057\u305f\u77ac\u9593\u3092\u81ea\u52d5\u3067\u8a18\u9332\u3057\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3002<\/li>\n<li><strong>session_start<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u958b\u59cb\u6642\u306b\u81ea\u52d5\u3067\u8a18\u9332\u3055\u308c\u3001\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u3084\u5e73\u5747\u30da\u30fc\u30b8\u6570\u306a\u3069\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306e\u57fa\u790e\u30c7\u30fc\u30bf\u3068\u306a\u308b\u3002<\/li>\n<li><strong>user_engagement<\/strong>\uff1a\u30da\u30fc\u30b8\u3067\u306e\u5b9f\u969b\u306e\u95b2\u89a7\u6642\u9593\u3084\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u64cd\u4f5c\u3092\u6e2c\u5b9a\u3057\u3001\u6df1\u3044\u5229\u7528\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4f4e\u3044\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u62bd\u51fa\u3057\u3001\u76f4\u5e30\u7387\u306e\u4ee3\u66ff\u6307\u6a19\u3068\u3057\u3066\u5229\u7528\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<h4>\u62e1\u5f35\u8a08\u6e2c\u30a4\u30d9\u30f3\u30c8<\/h4>\n<ul>\n<li><strong>file_download<\/strong>\uff1a\u62e1\u5f35\u8a08\u6e2c\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u3001PDF\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u8a18\u9332\u3055\u308c\u308b\u3002\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u8d77\u70b9\u3068\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3002<\/li>\n<li><strong>video_start \/ video_progress \/ video_complete<\/strong>\uff1a\u57cb\u3081\u8fbc\u307f\u52d5\u753b\u306e\u518d\u751f\u72b6\u6cc1\u304c\u8a08\u6e2c\u3055\u308c\u3001\u518d\u751f\u958b\u59cb\u304b\u3089\u5b8c\u4e86\u307e\u3067\u306e\u5404\u6bb5\u968e\u3092\u628a\u63e1\u3067\u304d\u308b\u3002\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u691c\u8a3c\u306b\u5f79\u7acb\u3064\u3002<\/li>\n<li><strong>scroll<\/strong>\uff1a\u30da\u30fc\u30b8\u30b9\u30af\u30ed\u30fc\u30eb\u6df1\u5ea6\u3092\u8a08\u6e2c\u3059\u308b\u3002\u6a19\u6e96\u3067\u306f90\uff05\u5230\u9054\u6642\u306b\u767a\u706b\u3059\u308b\u304c\u3001GTM\u3092\u6d3b\u7528\u3059\u308c\u307025\uff05\u300150\uff05\u300175\uff05\u306a\u3069\u8907\u6570\u306e\u3057\u304d\u3044\u5024\u3067\u306e\u767a\u706b\u3082\u5b9f\u88c5\u53ef\u80fd\u3068\u306a\u308a\u3001\u8a18\u4e8b\u5168\u4f53\u306e\u8aad\u4e86\u72b6\u6cc1\u3084\u9014\u4e2d\u96e2\u8131\u7b87\u6240\u3092\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<h4>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/h4>\n<ul>\n<li><strong>generate_lead<\/strong>\uff1a\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u306b\u3088\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u3054\u3068\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u52b9\u7387\u3092\u6bd4\u8f03\u3057\u3001\u52b9\u679c\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6ce8\u529b\u3059\u308b\u5224\u65ad\u6750\u6599\u3068\u306a\u308b\u3002<\/li>\n<\/ul>\n<h4>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\uff08\u8a2d\u5b9a\u4f8b\uff09<\/h4>\n<ul>\n<li><strong>share_x\u3001share_facebook<\/strong>\uff1a\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30a7\u30a2\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3092\u3001\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066GTM\u3067\u5b9f\u88c5\u3059\u308b\u3002\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30b7\u30a7\u30a2\u6570\u3092\u6bd4\u8f03\u3057\u3001SNS\u4e0a\u3067\u306e\u62e1\u6563\u529b\u306e\u9ad8\u3044\u8a18\u4e8b\u3092\u628a\u63e1\u3067\u304d\u308b\u3002<\/li>\n<li><strong>related_click\u3001cta_click<\/strong>\uff1a\u8a18\u4e8b\u5185\u306e\u95a2\u9023\u8a18\u4e8b\u30ea\u30f3\u30af\u3084CTA\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3092\u3001GTM\u306a\u3069\u3067\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u5b9f\u88c5\u3059\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u79fb\u3063\u3066\u3044\u308b\u304b\u304c\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3067\u304d\u3001\u5185\u90e8\u5c0e\u7dda\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u306e\u6839\u62e0\u3068\u306a\u308b\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u6226\u7565\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u304a\u3088\u3073\u6539\u5584\u304c\u5b9f\u73fe\u3067\u304d\u308b\u3002<\/p>\n<h3>5-2. \u30b1\u30fc\u30b92\uff1aEC\u30b5\u30a4\u30c8<\/h3>\n<p>EC\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u304a\u3044\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u58f2\u4e0a\u5411\u4e0a\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u6700\u91cd\u8981\u8ab2\u984c\u3060\u3002GA4\u306f\u3001EC\u5411\u3051\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3092\u8c4a\u5bcc\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u5404\u6bb5\u968e\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a73\u7d30\u306b\u8a18\u9332\u3067\u304d\u308b\u3002<\/p>\n<h4>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/h4>\n<ul>\n<li><strong>view_item_list<\/strong>\uff1a\u5546\u54c1\u4e00\u89a7\u3084\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306e\u8868\u793a\u3092\u8a18\u9332\u3057\u3001\u3069\u306e\u30ea\u30b9\u30c8\u30da\u30fc\u30b8\u304c\u3088\u304f\u95b2\u89a7\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3002<\/li>\n<li><strong>view_item<\/strong>\uff1a\u500b\u5225\u5546\u54c1\u306e\u8a73\u7d30\u30da\u30fc\u30b8\u95b2\u89a7\u3092\u8a18\u9332\u3059\u308b\u3002\u4eba\u6c17\u5546\u54c1\u306e\u628a\u63e1\u3084\u6ede\u5728\u6642\u9593\u306e\u5206\u6790\u306b\u6709\u7528\u3060\u3002<\/li>\n<li><strong>add_to_cart<\/strong>\uff1a\u5546\u54c1\u304c\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3055\u308c\u305f\u969b\u306b\u30a4\u30d9\u30f3\u30c8\u8a18\u9332\u3055\u308c\u3001\u30ab\u30fc\u30c8\u30a4\u30f3\u7387\u306e\u8a55\u4fa1\u306b\u5229\u7528\u3067\u304d\u308b\u3002<\/li>\n<li><strong>begin_checkout<\/strong>\uff1a\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u9032\u884c\u6642\u306e\u64cd\u4f5c\u3092\u8a18\u9332\u3057\u3001\u8cfc\u5165\u624b\u7d9a\u304d\u958b\u59cb\u6570\u3092\u628a\u63e1\u3059\u308b\u3002<\/li>\n<li><strong>add_payment_info<\/strong>\uff1a\u652f\u6255\u3044\u60c5\u5831\u306e\u5165\u529b\u5b8c\u4e86\u6642\u306b\u767a\u706b\u3057\u3001\u652f\u6255\u3044\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u5229\u7528\u72b6\u6cc1\u306a\u3069\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3002<\/li>\n<li><strong>purchase<\/strong>\uff1a\u8cfc\u5165\u5b8c\u4e86\u6642\u306b\u767a\u706b\u3057\u3001\u58f2\u4e0a\u91d1\u984d\u3084\u6570\u91cf\u306a\u3069\u306e\u53ce\u76ca\u30c7\u30fc\u30bf\u306e\u4e2d\u6838\u3068\u306a\u308b\u3002<\/li>\n<\/ul>\n<p>\u5404\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u3001\u5546\u54c1ID\u30fb\u4fa1\u683c\u30fb\u6570\u91cf\u306a\u3069\u306e\u8a73\u7d30\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3067\u304d\u308b\u3002\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001GA4\u306eEC\u5411\u3051\u306e\u30ec\u30dd\u30fc\u30c8\uff08\u53ce\u76ca\u5316\u30ec\u30dd\u30fc\u30c8\u306a\u3069\uff09\u304c\u305d\u306e\u307e\u307e\u5229\u7528\u3067\u304d\u3001\u5206\u6790\u304c\u52b9\u7387\u5316\u3055\u308c\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001EC\u30b7\u30b9\u30c6\u30e0\u5074\u3067GA4\u3068\u306e\u9023\u643a\u6a5f\u80fd\uff08\u30d7\u30e9\u30b0\u30a4\u30f3\u3001\u62e1\u5f35\u6a5f\u80fd\u306a\u3069\uff09\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5834\u5408\u3082\u3042\u308b\u3002\u5229\u7528\u3059\u308c\u3070\u3001\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u304c\u5bb9\u6613\u306b\u306a\u308a\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u7cbe\u5ea6\u3082\u5411\u4e0a\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/p>\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u5229\u7528\u3057\u3066\u3044\u308bEC\u30b7\u30b9\u30c6\u30e0\u306e\u30de\u30cb\u30e5\u30a2\u30eb\u3084\u30b5\u30dd\u30fc\u30c8\u60c5\u5831\u3092\u78ba\u8a8d\u3057\u3001GA4\u3068\u306e\u9023\u643a\u6a5f\u80fd\u306e\u6709\u7121\u3084\u8a2d\u5b9a\u65b9\u6cd5\u3092\u8abf\u3079\u3066\u307f\u3066\u307b\u3057\u3044\u3002<\/p>\n<h3>5-3. \u30b1\u30fc\u30b93\uff1aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>BtoB\u30b5\u30a4\u30c8\u3067\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306eWeb\u4e0a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5546\u8ac7\u306b\u3064\u306a\u304c\u308b\u521d\u52d5\u3068\u306a\u308b\u3002GA4\u306e\u8a73\u7d30\u306a\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u80b2\u6210\u3001\u6700\u7d42\u7684\u306a\u5546\u8ac7\u8ee2\u63db\u307e\u3067\u306e\u6d41\u308c\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u624b\u6bb5\u3068\u306a\u308b\u3002<\/p>\n<h4>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/h4>\n<ul>\n<li><strong>generate_lead<\/strong>\uff1a\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u6642\u306b\u767a\u751f\u3055\u305b\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u30ea\u30fc\u30c9\u304c\u7372\u5f97\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3059\u308b\u3002<\/li>\n<li><strong>sign_up<\/strong>\uff1a\u4f1a\u54e1\u767b\u9332\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u304c\u884c\u308f\u308c\u305f\u969b\u306b\u8a18\u9332\u3057\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u72b6\u6cc1\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/li>\n<\/ul>\n<h4>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\uff08\u8a2d\u5b9a\u4f8b\uff09<\/h4>\n<ul>\n<li><strong>lead_form_submit<\/strong>\uff1a\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\u7279\u5b9a\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8a18\u9332\u3059\u308b\u305f\u3081\u306b\u3001GTM\u3067\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u306b\u9001\u4fe1\u3059\u308b\u3002<\/li>\n<li><strong>form_start \/ form_submit<\/strong>\uff1a\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u958b\u59cb\u3068\u9001\u4fe1\u5b8c\u4e86\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u6bd4\u8f03\u3057\u3066\u30d5\u30a9\u30fc\u30e0\u5b8c\u4e86\u7387\u3092\u7b97\u51fa\u3057\u3001\u5b8c\u4e86\u7387\u304c\u4f4e\u3044\u5834\u5408\u306f\u5165\u529b\u9805\u76ee\u3084UI\u6539\u5584\u306e\u6839\u62e0\u3068\u3059\u308b\u3002<\/li>\n<li><strong>deal_won<\/strong>\uff1aCRM\u30c7\u30fc\u30bf\u3068\u9023\u643a\u3057\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u5546\u8ac7\u6210\u7acb\u6642\u306b\u767a\u751f\u3055\u305b\u308b\u3002\u5404\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u304c\u6700\u7d42\u7684\u306b\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3063\u305f\u5272\u5408\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<p>\u4ee5\u4e0a\u3001\u5404\u30b7\u30fc\u30f3\u3067\u306eGA4\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u4f8b\u3092\u3001\u81ea\u52d5\u53ce\u96c6\u30fb\u62e1\u5f35\u8a08\u6e2c\u30fb\u63a8\u5968\u30fb\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306b\u5206\u985e\u3057\u3066\u7d39\u4ecb\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u5177\u4f53\u4f8b\u3092\u53c2\u8003\u306b\u3001\u5404\u9818\u57df\u3067\u306eGA4\u6d3b\u7528\u3092\u5b9f\u52d9\u306b\u53d6\u308a\u5165\u308c\u3001\u30b5\u30a4\u30c8\u6539\u5584\u3092\u76ee\u6307\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u3084Web\u62c5\u5f53\u8005\u306e\u81ea\u529b\u3060\u3051\u3067\u306f\u5b9f\u88c5\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u3001\u958b\u767a\u3084Web\u30b7\u30b9\u30c6\u30e0\u4f1a\u793e\u306a\u3069\u306e\u5354\u529b\u3082\u5f97\u306a\u304c\u3089\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u5206\u6790\u306e\u4f53\u5236\u3092\u6574\u3048\u3066\u3044\u3053\u3046\u3002<\/p>\n<h2>6. \u307e\u3068\u3081<\/h2>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u300cGA4\u306e\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u300d\u3092\u30c6\u30fc\u30de\u306b\u89e3\u8aac\u3057\u305f\u3002\u8981\u70b9\u3092\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/p>\n<p>GA4\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u6700\u521d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u3053\u3068\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u3092\u89e3\u8aac\u3057\u305f\u3002<\/p>\n<div class=\"attention a-1\">\n<ul>\n<li>\u30a4\u30d9\u30f3\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\u3092GA4\u3067\u8a18\u9332\u3057\u53ef\u8996\u5316\u3057\u305f\u3082\u306e<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3067\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u91cd\u8981\u306a\u64cd\u4f5c\u3092\u660e\u78ba\u306b\u8ffd\u8de1\u3057\u30b5\u30a4\u30c8\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b<\/li>\n<li>GA4\u306f\u30a4\u30d9\u30f3\u30c8\u3092\u4e2d\u6838\u306b\u636e\u3048\u305f\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u8a08\u6e2c\u30e2\u30c7\u30eb\u3092\u63a1\u7528<\/li>\n<\/ul>\n<\/div>\n<p>\u8a2d\u5b9a\u3059\u308b\u524d\u306b\u30a4\u30d9\u30f3\u30c8\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ul>\n<li>\u30a4\u30d9\u30f3\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u5927\u67a0\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u8a73\u7d30\u60c5\u5831<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u306f\u534a\u89d2\u82f1\u6570\u5b57\u3068\u30a2\u30f3\u30c0\u30fc\u30b9\u30b3\u30a2\u3092\u4f7f\u7528<\/li>\n<\/ul>\n<\/div>\n<p>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u306f4\u3064\u3042\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ul>\n<li>\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\uff1aGA4\u5c0e\u5165\u3067\u81ea\u52d5\u7684\u306b\u8a18\u9332\u958b\u59cb<\/li>\n<li>\u62e1\u5f35\u8a08\u6e2c\u30a4\u30d9\u30f3\u30c8\uff1a\u7ba1\u7406\u753b\u9762\u3067\u6709\u52b9\u5316\u3057\u8ffd\u52a0\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u8a18\u9332<\/li>\n<li>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\uff1aGoogle\u304c\u5b9a\u7fa9\u3057\u305f\u5171\u901a\u306e\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf<\/li>\n<li>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\uff1a\u81ea\u7531\u306b\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5b9a\u7fa9\u3057\u72ec\u81ea\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8a18\u9332<\/li>\n<\/ul>\n<\/div>\n<p>\u5b9f\u969b\u306b\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3059\u308b\u6d41\u308c\u3092\u89e3\u8aac\u3057\u305f\u3002<\/p>\n<div class=\"attention a-1\">\n<ul>\n<li>GA4\u7ba1\u7406\u753b\u9762\u304b\u3089\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u306e\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a<\/li>\n<li>GTM\u304b\u3089\u65b0\u898f\u30bf\u30b0\u3068\u30c8\u30ea\u30ac\u30fc\u3092\u4f5c\u6210\u3057GA4\u30a4\u30d9\u30f3\u30c8\u3092\u9001\u4fe1<\/li>\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3084DebugView\u3067\u8a2d\u5b9a\u5f8c\u306e\u52d5\u4f5c\u3092\u78ba\u8a8d<\/li>\n<li>\u8a2d\u5b9a\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u5834\u5408\u306f\u30d8\u30eb\u30d7\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u89e3\u6c7a\u7b56\u3092\u63a2\u308b<\/li>\n<\/ul>\n<\/div>\n<p>3\u3064\u306e\u30b1\u30fc\u30b9\u5225\u306b\u898b\u308bGA4\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u4f8b\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/p>\n<div class=\"attention a-1\">\n<ul>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8a55\u4fa1\u3057\u6226\u7565\u7684\u306a\u5236\u4f5c\u3068\u6539\u5584\u3092\u5b9f\u73fe<\/li>\n<li>EC\u30b5\u30a4\u30c8\uff1a\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u628a\u63e1\u3057\u3066\u58f2\u4e0a\u5411\u4e0a\u3092\u76ee\u6307\u3059<\/li>\n<li>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u8ee2\u63db\u307e\u3067\u306e\u6d41\u308c\u3092\u8a73\u7d30\u306b\u8a08\u6e2c\u3057\u65bd\u7b56\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u305c\u3072\u672c\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3001GA4\u306e\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u3068\u5206\u6790\u306b\u6311\u6226\u3057\u3066\u307f\u3066\u307b\u3057\u3044\u3002\u6700\u521d\u306f\u624b\u63a2\u308a\u3067\u3082\u3001\u4e00\u6b69\u305a\u3064\u9032\u3081\u308c\u3070GA4\u304c\u3082\u305f\u3089\u3059\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u306e\u6069\u6075\u3092\u5b9f\u611f\u3067\u304d\u308b\u306f\u305a\u3060\u3002\u3042\u306a\u305f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u98db\u8e8d\u3059\u308b\u3053\u3068\u3092\u9858\u3063\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300cGA4\u306e\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3001\u4f55\u304b\u3089\u3084\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u2026\u2026\u300d \u3053\u306e\u3088\u3046\u306b\u6238\u60d1\u3063\u3066\u3044\u308b\u3068\u3053\u308d\u304b\u3082\u3057\u308c\u306a\u3044\u3002 \u30c7\u30fc\u30bf\u6d3b\u7528\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u305f\u4eca\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08\u4ee5\u4e0bGA4\uff09\u3092\u4f7f\u3044\u3053\u306a\u305b\u306a\u3044\u3068\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u306b\u5927\u304d\u304f\u6c34\u3092 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