{"id":52896,"date":"2025-04-11T20:36:13","date_gmt":"2025-04-11T11:36:13","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=52896"},"modified":"2025-04-16T20:27:04","modified_gmt":"2025-04-16T11:27:04","slug":"how-to-use-ga4-exploration-report","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/how-to-use-ga4-exploration-report-52896.html","title":{"rendered":"\u30102025\u5e74\u4fdd\u5b58\u7248\u3011GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f7f\u3044\u65b9\u3068\u30b7\u30fc\u30f3\u5225\u306e\u5177\u4f53\u4f8b"},"content":{"rendered":"<p>\u300cGA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3063\u3066\u4f55\u304c\u3067\u304d\u308b\u3093\u3060\u308d\u3046\uff1f\u4f7f\u3044\u65b9\u304c\u3088\u304f\u308f\u304b\u3089\u306a\u3044\u2026\u2026\u300d<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u3092\u5c0e\u5165\u3057\u305f\u5f8c\u3001\u4f7f\u3044\u65b9\u306b\u60a9\u3080\u62c5\u5f53\u8005\u306f\u5c11\u306a\u304f\u306a\u3044\u3002\u3068\u308a\u308f\u3051\u3001GA4\u306e\u76ee\u7389\u6a5f\u80fd\u3067\u3042\u308b<strong>\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d<\/strong>\u306f\u3001\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3068\u306f\u7570\u306a\u308b\u72ec\u7279\u306eUI\u3068\u8a2d\u5b9a\u65b9\u6cd5\u306b\u6238\u60d1\u3046\u65b9\u304c\u591a\u3044\u3088\u3046\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<strong>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u6d3b\u7528\u3057\u306a\u3044\u3068\u201c\u3082\u3063\u305f\u3044\u306a\u3044\u201d\u5f37\u529b\u306a\u5206\u6790\u30c4\u30fc\u30eb<\/strong>\u3067\u3042\u308b\u3002\u4f7f\u308f\u306a\u3051\u308c\u3070\u3001GA4\u306e\u771f\u306e\u4fa1\u5024\u306f\u5f15\u304d\u51fa\u305b\u306a\u3044\u3002\u7af6\u5408\u306b\u5dee\u3092\u3064\u3051\u308b\u30c1\u30e3\u30f3\u30b9\u3092\u9003\u3057\u3066\u3057\u307e\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-02.png\" alt=\"\u4f7f\u3048\u306a\u3044\u3068\u3082\u3063\u305f\u3044\u306a\u3044\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u53ef\u80fd\u6027\" width=\"1280\" height=\"973\" class=\"aligncenter size-full wp-image-52900\" \/><\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u57fa\u790e\u77e5\u8b58\u304b\u3089\u5b9f\u52d9\u3067\u306e\u6d3b\u7528\u4f8b\u307e\u3067\u89e3\u8aac\u3059\u308b\u3002\u5177\u4f53\u7684\u306a\u8a2d\u5b9a\u624b\u9806\u3084\u5206\u6790\u306e\u30b3\u30c4\u306a\u3069\u3082\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u521d\u5fc3\u8005\u306e\u65b9\u3067\u3082\u5b89\u5fc3\u3057\u3066\u8aad\u307f\u9032\u3081\u3089\u308c\u308b\u306f\u305a\u3060\u3002<\/p>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3044\u3053\u306a\u3059\u30b9\u30ad\u30eb\u3092\u8eab\u306b\u3064\u3051\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u5927\u304d\u306a\u6210\u679c\u3092\u624b\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2>1. GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u6700\u521d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u57fa\u790e\u77e5\u8b58<\/h2>\n<p>\u6700\u521d\u306b\u3001GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u6271\u3046\u3046\u3048\u3067\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u57fa\u672c\u4e8b\u9805\u3092\u78ba\u8a8d\u3057\u3066\u3044\u3053\u3046\u3002\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3068\u306f\u4f55\u304b\uff1f<\/li>\n<li>\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3068\u306e\u9055\u3044<\/li>\n<li>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u308f\u306a\u3044\u306e\u306f\u3082\u3063\u305f\u3044\u306a\u3044<\/li>\n<li>\u6ce8\u610f\uff1a\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3046\u524d\u306b\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u309214\u30ab\u6708\u306b\u5ef6\u9577\u3057\u3066\u304a\u304f<\/li>\n<\/ol>\n<\/div>\n<p>\u306a\u304a\u3001GA4\u81ea\u4f53\u306e\u57fa\u790e\u78ba\u8a8d\u304c\u5fc5\u8981\u306a\u65b9\u306f\u3001\u5148\u306b\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/what-is-ga4-52757.html\">GA4\u3068\u306f\uff1f\u3010\u308f\u304b\u308a\u3084\u3059\u304f\u56f3\u89e3\u3011\u521d\u671f\u8a2d\u5b9a\u304b\u3089\u898b\u308b\u3079\u304d\u6307\u6a19\u307e\u3067\u308f\u304b\u308b<\/a>\u300d\u306b\u76ee\u3092\u901a\u3057\u3066\u304b\u3089\u3001\u3053\u306e\u8a18\u4e8b\u306b\u623b\u3063\u3066\u307b\u3057\u3044\u3002<\/p>\n<h3>1-1. GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3068\u306f\u4f55\u304b\uff1f<\/h3>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08\u4ee5\u4e0bGA4\uff09\u306e<strong>\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d<\/strong>\u3068\u306f\u3001GA4\u306b\u7528\u610f\u3055\u308c\u305f\u30ab\u30b9\u30bf\u30e0\u5206\u6790\u6a5f\u80fd\u3067\u3042\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-03.png\" alt=\"\u63a2\u7d22\" width=\"1280\" height=\"640\" class=\"aligncenter size-full wp-image-52901\" \/><\/p>\n<p>\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u6c7a\u3081\u3089\u308c\u305f\u7bc4\u56f2\u3067\u57fa\u672c\u7684\u306a\u6570\u5024\u3092\u78ba\u8a8d\u3067\u304d\u308b\u304c\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3048\u3070\u3001\u3088\u308a\u81ea\u7531\u5ea6\u306e\u9ad8\u3044\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<p>GA4\u306e\u524d\u8eab\u3067\u3042\u308b\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3067\u3044\u3046\u300c\u30ab\u30b9\u30bf\u30e0\u30ec\u30dd\u30fc\u30c8\u300d\u306b\u8fd1\u3044\u6a5f\u80fd\u3067\u3042\u308a\u3001\u6b32\u3057\u3044\u30c7\u30fc\u30bf\u3092\u81ea\u5206\u3067\u8a2d\u8a08\u3057\u3066\u6df1\u6398\u308a\u5206\u6790\u3067\u304d\u308b\u3002<\/p>\n<h3>1-2. \u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3068\u306e\u9055\u3044<\/h3>\n<p>\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3068\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001<strong>\u30ec\u30dd\u30fc\u30c8\u306e\u67d4\u8edf\u6027\u3068\u30c7\u30fc\u30bf\u51e6\u7406<\/strong>\u306b\u3042\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-04.png\" alt=\"GA4\u30ec\u30dd\u30fc\u30c8\u30bf\u30a4\u30d7\" width=\"1280\" height=\"482\" class=\"aligncenter size-full wp-image-52902\" \/><\/p>\n<p>\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u306f\u3042\u3089\u304b\u3058\u3081\u96c6\u8a08\u30fb\u51e6\u7406\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u8868\u793a\u3057\u3066\u304a\u308a\u3001\u5b9a\u5e38\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306b\u9069\u3057\u3066\u3044\u308b\u3002\u4e00\u65b9\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u751f\u306e\u30a4\u30d9\u30f3\u30c8\u5358\u4f4d\u30fb\u30e6\u30fc\u30b6\u30fc\u5358\u4f4d\u306e\u30c7\u30fc\u30bf\u3092\u305d\u306e\u5834\u3067\u8aad\u307f\u8fbc\u3093\u3067\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u8a73\u7d30\u306a\u5207\u308a\u53e3\u3067\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u96e3\u3057\u3044\u30d5\u30a1\u30cd\u30eb\u5206\u6790\uff08\u76ee\u6a19\u5230\u9054\u30d7\u30ed\u30bb\u30b9\u306e\u53ef\u8996\u5316\uff09\u3084\u7d4c\u8def\u89e3\u6790\uff08\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u306e\u53ef\u8996\u5316\uff09\u306a\u3069\u3082\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306a\u3089\u5b9f\u73fe\u53ef\u80fd\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u306e\u5834\u306e\u5fc5\u8981\u6027\u306b\u5fdc\u3058\u305f\u81e8\u6a5f\u5fdc\u5909\u306a\u5206\u6790\uff08\u30a2\u30c9\u30db\u30c3\u30af\u5206\u6790\uff09\u3084\u4eee\u8aac\u691c\u8a3c\u306b\u306f\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u304c\u9069\u3057\u3066\u304a\u308a\u3001GA4\u5229\u7528\u8005\u306b\u3068\u3063\u3066\u6b20\u304b\u305b\u306a\u3044\u6a5f\u80fd\u3068\u3044\u3048\u308b\u3002<\/p>\n<h3>1-3. \u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u308f\u306a\u3044\u306e\u306f\u3082\u3063\u305f\u3044\u306a\u3044<\/h3>\n<p>\u7c21\u5358\u306b\u3044\u3048\u3070\u3001<strong>\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u6b32\u3057\u3044\u30c7\u30fc\u30bf\u304c\u898b\u3089\u308c\u306a\u3044\u300d<\/strong>\u3068\u601d\u3063\u305f\u3068\u304d\u3053\u305d\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u51fa\u756a\u3060\u3002<\/p>\n<p>GA4\u4e0a\u3067\u81ea\u7531\u306b\u5206\u6790\u304c\u3067\u304d\u308b\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u6df1\u5c64\u3092\u7406\u89e3\u3057\u3001\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u305f\u3081\u306e\u5f37\u529b\u306a\u6b66\u5668\u3068\u306a\u308b\u3002GA4\u3092\u4f7f\u3063\u3066\u3044\u308b\u306a\u3089\u3001\u3053\u306e\u63a2\u7d22\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u306a\u3044\u624b\u306f\u306a\u3044\u3002<\/p>\n<p>\u52a0\u3048\u3066\u3001UA\u6642\u4ee3\u304b\u3089Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u3066\u3044\u308b\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u306f\u3001<strong>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f7f\u3044\u3053\u306a\u3057\u304c\u9375<\/strong>\u3068\u306a\u308b\u3002GA4\u306fUA\u3068\u6bd4\u3079\u3066\u30a4\u30d9\u30f3\u30c8\u99c6\u52d5\u578b\u306e\u67d4\u8edf\u306a\u8a08\u6e2c\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f\u304c\u3001\u305d\u306e\u771f\u4fa1\u3092\u5f15\u304d\u51fa\u3059\u306b\u306f\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3060\u304b\u3089\u3060\u3002<\/p>\n<p>GA4\u3092\u4f7f\u3063\u3066\u3044\u308b\u306e\u306b\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u308f\u306a\u3044\u306e\u306f\u3001\u5b9d\u306e\u5c71\u3092\u534a\u5206\u3057\u304b\u6398\u3063\u3066\u3044\u306a\u3044\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>1-4. \u6ce8\u610f\uff1a\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3046\u524d\u306b\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u309214\u30ab\u6708\u306b\u5ef6\u9577\u3057\u3066\u304a\u304f<\/h3>\n<p>\u3053\u3053\u3067\u6ce8\u610f\u70b9\u304c\u3042\u308b\u3002\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3044\u59cb\u3081\u308b\u524d\u306b\u3042\u3089\u305f\u3081\u3066\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u306e\u304c\u3001<strong>GA4\u306e\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u306e\u8a2d\u5b9a<\/strong>\u3060\u3002\u521d\u671f\u8a2d\u5b9a\u306e\u307e\u307e\u3067\u306f2\u30ab\u6708\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u300114\u30ab\u6708\u306b\u5909\u66f4\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-05.png\" alt=\"GA4\u306e\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u306e\u8a2d\u5b9a\" width=\"1280\" height=\"639\" class=\"aligncenter size-full wp-image-52903\" \/><\/p>\n<p>GA4\u7ba1\u7406\u753b\u9762\u3088\u308a\uff3b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u4fee\u6b63\uff3d\u2192\uff3b\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\uff3d\u306b\u3066\u8a2d\u5b9a\u3067\u304d\u308b\u3002\u3053\u306e\u8a2d\u5b9a\u3092\u3057\u3066\u3044\u306a\u3044\u3068\u30012\u30ab\u6708\u5206\u306e\u5206\u6790\u3057\u304b\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u6ce8\u610f\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3060\u3002<\/p>\n<h2>2. GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u57fa\u672c\u6a5f\u80fd\u3068\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u60c5\u5831<\/h2>\n<p>\u3053\u3053\u304b\u3089\u306f\u5b9f\u8df5\u306e\u8a71\u306b\u79fb\u3063\u3066\u3044\u3053\u3046\u3002\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u5206\u6790\u304c\u3067\u304d\u308b\u306e\u304b\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>7\u7a2e\u985e\u306e\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/li>\n<li>\u4fbf\u5229\u306a\u6a5f\u80fd\uff08\u5171\u6709\u30fb\u4fdd\u5b58\u30fb\u30bf\u30d6\u6d3b\u7528\uff09<\/li>\n<li>\u6700\u65b0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u60c5\u5831\uff08\u57f7\u7b46\u6642\u70b9\uff09<\/li>\n<\/ol>\n<\/div>\n<h3>2-1. 7\u7a2e\u985e\u306e\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h3>\n<p>GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306b\u306f7\u7a2e\u985e\uff08\u7a7a\u767d\u3092\u542b\u3081\u308b\u30688\u7a2e\u985e\uff09\u306e\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u7528\u610f\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5206\u6790\u624b\u6cd5\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002<\/p>\n<h4>\u81ea\u7531\u5f62\u5f0f<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-06.png\" alt=\"\u81ea\u7531\u5f62\u5f0f\" width=\"1280\" height=\"702\" class=\"aligncenter size-full wp-image-52904\" \/><\/p>\n<p>\u4efb\u610f\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\uff08\u5c5e\u6027\uff09\u3068\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30af\u30ed\u30b9\u96c6\u8a08\u304c\u3067\u304d\u308b\u57fa\u672c\u5f62\u5f0f\u3002Excel\u306e\u30d4\u30dc\u30c3\u30c8\u30c6\u30fc\u30d6\u30eb\u306e\u3088\u3046\u306b\u3001\u884c\u3084\u5217\u3092\u81ea\u7531\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3042\u308b\u3002<\/p>\n<p>\u30d3\u30b8\u30e5\u30a2\u30e9\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u9078\u629e\u3092\u5909\u66f4\u3059\u308b\u3068\u3001\u540c\u3058\u30c7\u30fc\u30bf\u3092\u5186\u30b0\u30e9\u30d5\u30fb\u6298\u308c\u7dda\u30fb\u68d2\u30b0\u30e9\u30d5\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u8868\u793a\u65b9\u6cd5\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-07.png\" alt=\"\u30c7\u30fc\u30bf\u306e\u8868\u793a\u65b9\u6cd5\u304c1\u30af\u30ea\u30c3\u30af\u3067\u5207\u308a\u66ff\u3048\u3089\u308c\u308b\" width=\"1280\" height=\"713\" class=\"aligncenter size-full wp-image-52905\" \/><\/p>\n<h4>\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u63a2\u7d22<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-08.png\" alt=\"\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u63a2\u7d22\" width=\"1280\" height=\"713\" class=\"aligncenter size-full wp-image-52906\" \/><\/p>\n<p>\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u300d\u306a\u3069\u3001\u4efb\u610f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u53ef\u8996\u5316\u3059\u308b\u3002\u30b9\u30c6\u30c3\u30d7\u3054\u3068\u306e\u96e2\u8131\u7387\u3092\u78ba\u8a8d\u3057\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u3063\u3066\u3044\u308b\u30da\u30fc\u30b8\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u7279\u5b9a\u3067\u304d\u308b\u3002<\/p>\n<h4>\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-09.png\" alt=\"\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22\" width=\"1280\" height=\"713\" class=\"aligncenter size-full wp-image-52907\" \/><\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u5185\u3092\u3069\u306e\u3088\u3046\u306b\u9077\u79fb\u3057\u3066\u3044\u308b\u304b\u30c4\u30ea\u30fc\u30b0\u30e9\u30d5\u3067\u8868\u793a\u3059\u308b\u3002UA\u306e\u884c\u52d5\u30d5\u30ed\u30fc\u306b\u8fd1\u304f\u3001\u7279\u5b9a\u30da\u30fc\u30b8\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u59cb\u70b9\u3068\u3057\u3066\u3001\u6b21\u306b\u305f\u3069\u308b\u30da\u30fc\u30b8\u3084\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u5206\u6790\u3067\u304d\u308b\u3002\u3042\u308b\u3044\u306f\u9006\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u30da\u30fc\u30b8\u306a\u3069\u3092\u7d42\u70b9\u3068\u3057\u3066\u3001\u76f4\u524d\u307e\u3067\u306e\u884c\u52d5\u3092\u3055\u304b\u306e\u307c\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<h4>\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u91cd\u8907<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-10.png\" alt=\"\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u91cd\u8907\" width=\"1280\" height=\"713\" class=\"aligncenter size-full wp-image-52908\" \/><\/p>\n<p>\u8907\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u9593\u306e\u91cd\u8907\u5ea6\u5408\u3044\u3092\u96c6\u5408\u306e\u95a2\u4fc2\u56f3\uff08\u30d9\u30f3\u56f3\uff09\u3067\u8868\u793a\u3059\u308b\u3002\u305f\u3068\u3048\u3070\u300c\u81ea\u7136\u691c\u7d22\u3067\u6765\u8a2a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u300c\u4f1a\u54e1\u767b\u9332\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u300d\u306e\u91cd\u8907\u90e8\u5206\u3092\u628a\u63e1\u3059\u308b\u3068 \u3044\u3063\u305f\u5206\u6790\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<h4>\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30d7\u30ed\u30fc\u30e9<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-11.png\" alt=\"\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30d7\u30ed\u30fc\u30e9\" width=\"1280\" height=\"706\" class=\"aligncenter size-full wp-image-52909\" \/><\/p>\n<p>\u500b\u5225\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u3092\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u8ffd\u8de1\u3059\u308b\u3002\u7279\u5b9a\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u3067\u305f\u3069\u3063\u305f\u30da\u30fc\u30b8\u9077\u79fb\u306e\u6d41\u308c\u3092\u3001\u6642\u7cfb\u5217\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<h4>\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u63a2\u7d22<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-12.png\" alt=\"\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u63a2\u7d22\" width=\"1280\" height=\"713\" class=\"aligncenter size-full wp-image-52910\" \/><\/p>\n<p>\u5171\u901a\u306e\u5c5e\u6027\u3084\u671f\u9593\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u7fa4\uff08\u30b3\u30db\u30fc\u30c8\uff09\u306e\u5b9a\u7740\u7387\u30fb\u7dad\u6301\u7387\u3092\u5206\u6790\u3059\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u521d\u56de\u8a2a\u554f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u7fcc\u9031\u4ee5\u964d\u306b\u518d\u8a2a\u3057\u3066\u3044\u308b\u5272\u5408\u3092\u6e2c\u5b9a\u3059\u308b\u3002<\/p>\n<h4>\u30e6\u30fc\u30b6\u30fc\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-13.png\" alt=\"\u30e6\u30fc\u30b6\u30fc\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\" width=\"1280\" height=\"713\" class=\"aligncenter size-full wp-image-52911\" \/><\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306e\u7d2f\u7a4d\u306e\u4fa1\u5024\uff08LTV\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u5206\u6790\u3059\u308b\u3002\u305f\u3068\u3048\u3070\u300c\u518d\u8cfc\u5165\u304c\u591a\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u6d41\u5165\u5143\u306f\u3069\u3053\u304b\u300d\u3068\u3044\u3063\u305f\u9577\u671f\u7684\u6307\u6a19\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u3002<\/p>\n<h4>\u7a7a\u767d<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-14.png\" alt=\"\u7a7a\u767d\" width=\"1280\" height=\"713\" class=\"aligncenter size-full wp-image-52912\" \/><\/p>\n<p>\u4f55\u3082\u8a2d\u5b9a\u304c\u306a\u3044\u767d\u7d19\u306e\u72b6\u614b\u304b\u3089\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u5f62\u5f0f\u3002\u307b\u304b\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u306f\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u81ea\u7531\u306a\u5206\u6790\u8a2d\u8a08\u3092\u30a4\u30c1\u304b\u3089\u884c\u3044\u305f\u3044\u5834\u5408\u306b\u4f7f\u7528\u3059\u308b\u3002<\/p>\n<p>\uff0a\uff0a\uff0a<\/p>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u3053\u308c\u3089\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u591a\u5f69\u306a\u8996\u70b9\u306e\u9ad8\u5ea6\u5206\u6790\u304c\u3067\u304d\u308b\u3002\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u898b\u3089\u308c\u306a\u3044\u5f62\u5f0f\u3067\u30c7\u30fc\u30bf\u3092\u8996\u899a\u5316\u3067\u304d\u308b\u70b9\u304c\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u6700\u5927\u306e\u7279\u5fb4\u3060\u3002<\/p>\n<h3>2-2. \u4fbf\u5229\u306a\u6a5f\u80fd\uff08\u5171\u6709\u30fb\u4fdd\u5b58\u30fb\u30bf\u30d6\u6d3b\u7528\uff09<\/h3>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ee5\u5916\u306b\u3082\u3001\u4fbf\u5229\u306a\u6a5f\u80fd\u304c\u305d\u308d\u3063\u3066\u3044\u308b\u3002\u4f5c\u6210\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u306fGA4\u30d7\u30ed\u30d1\u30c6\u30a3\u5185\u3067\u5171\u6709\u3057\u305f\u308a\u4fdd\u5b58\u3057\u305f\u308a\u304c\u53ef\u80fd\u3067\u3001\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u3068\u5206\u6790\u7d50\u679c\u3092\u5171\u6709\u3067\u304d\u308b\uff08\u5171\u6709\u306b\u306f\u95b2\u89a7\u8005\u3082\u5f53\u8a72GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6a29\u9650\u304c\u5fc5\u8981\uff09\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-15.png\" alt=\"\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u3068\u5206\u6790\u7d50\u679c\u3092\u5171\u6709\" width=\"1280\" height=\"713\" class=\"aligncenter size-full wp-image-52913\" \/><\/p>\n<p>\u5171\u6709\u3055\u308c\u305f\u63a2\u7d22\u306f\u307b\u304b\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u753b\u9762\u306b\u306f\u95b2\u89a7\u5c02\u7528\u3067\u8868\u793a\u3055\u308c\u308b\u304c\u3001\u5404\u81ea\u3067\uff3b\u8907\u88fd\uff3d\u3057\u3066\u7de8\u96c6\u3092\u5f15\u304d\u7d99\u3050\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<p>\u307e\u305f\u30011\u3064\u306e\u63a2\u7d22\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5185\u3067\u8907\u6570\u306e\u30bf\u30d6\uff08\u30ec\u30dd\u30fc\u30c8\uff09\u3092\u4f5c\u6210\u3067\u304d\u308b\u305f\u3081\u3001\u95a2\u9023\u3059\u308b\u5206\u6790\u3092\u307e\u3068\u3081\u3066\u7ba1\u7406\u3067\u304d\u308b\u3002\u305f\u3068\u3048\u3070\u300c\u30bf\u30d61\uff1a\u5168\u4f53\u5206\u6790\u300d\u300c\u30bf\u30d62\uff1a\u7279\u5b9a\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790\u300d\u3068\u3044\u3063\u305f\u5f62\u3067\u30011\u3064\u306e\u63a2\u7d22\u5185\u306b\u8907\u6570\u30d3\u30e5\u30fc\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-16.png\" alt=\"\u30bf\u30d6\u3092\u8ffd\u52a0\u3067\u304d\u308b\" width=\"1280\" height=\"713\" class=\"aligncenter size-full wp-image-52914\" \/><\/p>\n<h3>2-3. \u6700\u65b0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u60c5\u5831\uff08\u57f7\u7b46\u6642\u70b9\uff09<\/h3>\n<p>GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u30ea\u30ea\u30fc\u30b9\u5f8c\u3082\u7d99\u7d9a\u7684\u306b\u6a5f\u80fd\u62e1\u5145\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u3002\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u76f4\u8fd1\u306e\u8ffd\u52a0\u6a5f\u80fd\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h4>\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u306e\u30a8\u30af\u30b9\u30dd\u30fc\u30c8<\/h4>\n<p>2024\u5e74\u3088\u308a\u3001\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u304b\u3089\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u540c\u3058\u5185\u5bb9\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u81ea\u52d5\u751f\u6210\u3067\u304d\u308b\u6a5f\u80fd\u304c\u8ffd\u52a0\u3055\u308c\u305f\u3002\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u53f3\u4e0a\u306e\uff3b\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u5206\u6790\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u305d\u306e\u30ec\u30dd\u30fc\u30c8\u3068\u540c\u3058\u8a2d\u5b9a\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u304c\u4f5c\u6210\u3055\u308c\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-17.png\" alt=\"\u540c\u3058\u8a2d\u5b9a\u306e\u30ec\u30dd\u30fc\u30c8\u304c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306b\u751f\u6210\u3055\u308c\u308b\" width=\"1280\" height=\"713\" class=\"aligncenter size-full wp-image-52915\" \/><\/p>\n<p>\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u6982\u8981\u306f\u898b\u3048\u3066\u3044\u308b\u304c\u3001\u3082\u3063\u3068\u6df1\u6398\u308a\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u5834\u5408\u306b\u3001\u624b\u8efd\u306b\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3078\u79fb\u884c\u3057\u3066\u8ffd\u52a0\u5206\u6790\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<p>\u307e\u305f\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u521d\u5fc3\u8005\u306b\u3068\u3063\u3066\u3082\u3001\u3053\u306e\u6a5f\u80fd\u306f\u5b66\u7fd2\u306b\u5f79\u7acb\u3064\u3002\u81ea\u52d5\u751f\u6210\u3055\u308c\u305f\u30ec\u30dd\u30fc\u30c8\u306e\u8a2d\u5b9a\u3092\u78ba\u8a8d\u3057\u306a\u304c\u3089\u3001\u81ea\u529b\u3067\u4f5c\u6210\u3059\u308b\u969b\u306e\u30b3\u30c4\u3092\u3064\u304b\u3081\u308b\u304b\u3089\u3060\u3002<\/p>\n<h4>\u4ed6\u30d7\u30ed\u30d1\u30c6\u30a3\u3078\u306e\u30b3\u30d4\u30fc<\/h4>\n<p>2024\u5e74\u672b\u304b\u3089\u9806\u6b21\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u5225\u306eGA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3078\u30b3\u30d4\u30fc\u3067\u304d\u308b\u6a5f\u80fd\u304c\u5c0e\u5165\u3055\u308c\u305f\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-18.png\" alt=\"\u30d7\u30ed\u30d1\u30c6\u30a3\u9593\u3067\u30b3\u30d4\u30fc\" width=\"1280\" height=\"713\" class=\"aligncenter size-full wp-image-52916\" \/><\/p>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u4e00\u89a7\u306b\u3066\u3001\u5f53\u8a72\u30c7\u30fc\u30bf\u306e\u53f3\u7aef\u306b\u3042\u308b\u7e263\u70b9\u30dc\u30bf\u30f3\u3088\u308a\u30b3\u30d4\u30fc\u3067\u304d\u308b\u3002<\/p>\n<p>\u4ee5\u524d\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u5171\u6709\u304c\u540c\u4e00\u30d7\u30ed\u30d1\u30c6\u30a3\u5185\u306b\u9650\u3089\u308c\u3066\u3044\u305f\u305f\u3081\u3001\u8907\u6570\u30b5\u30a4\u30c8\u3067\u540c\u3058\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3044\u56de\u3059\u5834\u5408\u306a\u3069\u306b\u6bce\u56de\u4f5c\u308a\u76f4\u3059\u5fc5\u8981\u304c\u3042\u3063\u305f\u3002<\/p>\n<p>\u3053\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308a\u4f5c\u6210\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u3072\u306a\u578b\u3068\u3057\u3066\u3001\u307b\u304b\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3078\u5c55\u958b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002\u8907\u6570\u30b5\u30a4\u30c8\u904b\u7528\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u52b9\u7387\u5316\u306b\u3064\u306a\u304c\u308b\u6709\u7528\u306a\u6a5f\u80fd\u5f37\u5316\u3067\u3042\u308b\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/15401228?hl=ja\" target=\"_blank\" rel=\"noopener\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7\u300c[GA4] Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u9593\u3067\u30ec\u30dd\u30fc\u30c8\u3068\u30c7\u30fc\u30bf\u63a2\u7d22\u3092\u30b3\u30d4\u30fc\u3059\u308b\u300d<\/a><\/p>\n<h4>\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4fdd\u5b58<\/h4>\n<p>GA4\u63a2\u7d22\u3067\u306f\u5206\u6790\u306b\u7528\u3044\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u30e6\u30fc\u30b6\u30fc\u6761\u4ef6\u3084\u30a4\u30d9\u30f3\u30c8\u6761\u4ef6\u306e\u30d5\u30a3\u30eb\u30bf\uff09\u3092\u518d\u5229\u7528\u3067\u304d\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u3057\u3066\u3001\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u4fdd\u5b58\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-19.png\" alt=\"\u4f5c\u6210\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u4fdd\u5b58\u3067\u304d\u308b\" width=\"1280\" height=\"595\" class=\"aligncenter size-full wp-image-52917\" \/><\/p>\n<p>\u3053\u308c\u3082\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff082024\u5e7410\u6708\uff09\u3067\u3001\u4e00\u5ea6\u4f5c\u6210\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u307b\u304b\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u3082\u547c\u3073\u51fa\u305b\u308b\u305f\u3081\u3001\u5206\u6790\u306e\u305f\u3073\u306b\u540c\u3058\u6761\u4ef6\u3092\u4f5c\u308a\u76f4\u3059\u624b\u9593\u304c\u7701\u3051\u308b\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9304353\" target=\"_blank\" rel=\"noopener\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7\u300c[GA4] \u30bb\u30b0\u30e1\u30f3\u30c8 \u30d3\u30eb\u30c0\u30fc\u300d<\/a><\/p>\n<p>\u3053\u306e\u3088\u3046\u306bGA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u7740\u5b9f\u306b\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u4f7f\u3044\u52dd\u624b\u3084\u5206\u6790\u529b\u304c\u5411\u4e0a\u3057\u3066\u3044\u308b\u3002\u6b21\u7ae0\u304b\u3089\u5b9f\u969b\u306e\u4f7f\u3044\u65b9\u3092\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<h2>3. GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f7f\u3044\u65b9\uff08\u521d\u5fc3\u8005\u5411\u3051\uff09\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u3063\u3066\u307f\u3088\u3046<\/h2>\n<p>GA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u4e00\u898b\u3059\u308b\u3068UI\u304c\u8907\u96d1\u3067\u521d\u5fc3\u8005\u306b\u306f\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u304f\u611f\u3058\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u753b\u9762\u306e\u69cb\u9020\u3068\u64cd\u4f5c\u306e\u624b\u9806\u3092\u7406\u89e3\u3059\u308c\u3070\u3001\u3051\u3057\u3066\u96e3\u3057\u304f\u306a\u3044\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u521d\u5fc3\u8005\u3067\u3082\u308f\u304b\u308b\u3088\u3046\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306e\u57fa\u672c\u30b9\u30c6\u30c3\u30d7\u3092\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u63a2\u7d22\u30e1\u30cb\u30e5\u30fc\u3078\u79fb\u52d5\u3057\u3066\u5f62\u5f0f\u3092\u9078\u629e<\/li>\n<li>\u30ec\u30dd\u30fc\u30c8\u7de8\u96c6\u753b\u9762\u306e\u69cb\u9020<\/li>\n<li>\u300c\u5909\u6570\u300d\u306e\u30bb\u30c3\u30c8\uff08\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u30fb\u6307\u6a19\u306e\u8ffd\u52a0\uff09<\/li>\n<li>\u300c\u8a2d\u5b9a\u300d\u306e\u30bb\u30c3\u30c8\uff08\u8868\u793a\u9805\u76ee\u3068\u306a\u308b\u884c\u30fb\u5217\u30fb\u5024\u306e\u6307\u5b9a\uff09<\/li>\n<li>\u30d5\u30a3\u30eb\u30bf\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u9069\u7528<\/li>\n<li>\u8868\u793a\u884c\u6570\u306e\u8abf\u6574<\/li>\n<li>\u30b0\u30e9\u30d5\u3078\u306e\u5207\u308a\u66ff\u3048<\/li>\n<\/ol>\n<\/div>\n<p>\u306a\u304a\u3001\u524d\u8ff0\u306e\u3068\u304a\u308a\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u3002\u521d\u5fc3\u8005\u306b\u306f\u57fa\u672c\u8a2d\u5b9a\u304c\u7528\u610f\u3055\u308c\u305f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304b\u3089\u59cb\u3081\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3060\u304c\u3001\u3053\u3053\u3067\u306f\u3001\u64cd\u4f5c\u306b\u6163\u308c\u308b\u305f\u3081\u306b\u300c\u7a7a\u767d\u300d\u304b\u3089\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u3063\u3066\u307f\u3088\u3046\u3002<\/p>\n<h3>3-1. \u63a2\u7d22\u30e1\u30cb\u30e5\u30fc\u3078\u79fb\u52d5\u3057\u3066\u5f62\u5f0f\u3092\u9078\u629e<\/h3>\n<p>GA4\u306e\u7ba1\u7406\u753b\u9762\u5de6\u5074\u30e1\u30cb\u30e5\u30fc\u304b\u3089\uff3b\u63a2\u7d22\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3002\u3059\u308b\u3068\uff3b\u63a2\u7d22\uff3d\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u3001\u5229\u7528\u53ef\u80fd\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4e00\u89a7\u304c\u4e26\u3076\u3002\u4eca\u56de\u306f\uff3b\u7a7a\u767d\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-20.png\" alt=\"\u63a2\u7d22\u30e1\u30cb\u30e5\u30fc\u3078\u79fb\u52d5\u3057\u3066\u5f62\u5f0f\u3092\u9078\u629e\" width=\"1280\" height=\"454\" class=\"aligncenter size-full wp-image-52918\" \/><\/p>\n<h3>3-2. \u30ec\u30dd\u30fc\u30c8\u7de8\u96c6\u753b\u9762\u306e\u69cb\u9020<\/h3>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u7de8\u96c6\u753b\u9762\u304c\u958b\u3044\u305f\u3089\u3001\u753b\u9762\u304c\u5de6\u3068\u53f3\u306e2\u3064\u306e\u30a8\u30ea\u30a2\u306b\u5206\u304b\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-21.png\" alt=\"\u30ec\u30dd\u30fc\u30c8\u7de8\u96c6\u753b\u9762\u306e\u69cb\u9020\" width=\"1280\" height=\"869\" class=\"aligncenter size-full wp-image-52919\" \/><\/p>\n<p>\u5de6\u5074\u306b\u306f\uff3b\u5909\u6570\uff3d\uff3b\u8a2d\u5b9a\uff3d\u306e\u30d1\u30cd\u30eb\u304c\u3042\u308b\u3002\u5206\u6790\u5bfe\u8c61\u306e\u671f\u9593\u3084\u4f7f\u7528\u3059\u308b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\uff08\u5206\u6790\u8ef8\u3068\u306a\u308b\u5c5e\u6027\uff09\u30fb\u6307\u6a19\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u30a8\u30ea\u30a2\u3060\u3002\u53f3\u5074\u306f\u30ec\u30dd\u30fc\u30c8\u51fa\u529b\u30a8\u30ea\u30a2\u3067\u3001\u6307\u5b9a\u3057\u305f\u9805\u76ee\u306b\u57fa\u3065\u3044\u3066\u8868\u3084\u30b0\u30e9\u30d5\u304c\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3084\u308b\u3053\u3068\u306f\u3001\u300c\u5de6\u5074\u306e\u30a8\u30ea\u30a2\u306b\u5fc5\u8981\u9805\u76ee\u3092\u30bb\u30c3\u30c8\u3059\u308b\u3053\u3068\u300d\u3060\u3002\u3059\u308b\u3068\u3001\u53f3\u5074\u306e\u30ec\u30dd\u30fc\u30c8\u30a8\u30ea\u30a2\u306b\u7d50\u679c\u304c\u81ea\u52d5\u53cd\u6620\u3055\u308c\u308b\u6d41\u308c\u3068\u306a\u308b\u3002<\/p>\n<h3>3-3. \u300c\u5909\u6570\u300d\u306e\u30bb\u30c3\u30c8\uff08\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u30fb\u6307\u6a19\u306e\u8ffd\u52a0\uff09<\/h3>\n<p>\u307e\u305a\u3001\u5de6\u5074\u306b\u3042\u308b\u5909\u6570\u30d1\u30cd\u30eb\u306e\u30bb\u30c3\u30c8\u3092\u9032\u3081\u3066\u3044\u304f\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-22.png\" alt=\"\u5909\u6570\u306e\u30d1\u30cd\u30eb\u3092\u30bb\u30c3\u30c8\u3059\u308b\" width=\"1280\" height=\"943\" class=\"aligncenter size-full wp-image-52920\" \/><\/p>\n<p>\u6700\u521d\u306b\u3001\u30c7\u30fc\u30bf\u63a2\u7d22\u540d\uff08\u4efb\u610f\uff09\u3068\u30c7\u30fc\u30bf\u306e\u671f\u9593\uff08\u5206\u6790\u5bfe\u8c61\u671f\u9593\uff09\u3092\u8a2d\u5b9a\u3057\u3088\u3046\u3002\u6b21\u306b\uff3b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\uff3d\u3068\uff3b\u6307\u6a19\uff3d\u3078\u3001\u5206\u6790\u306b\u4f7f\u3044\u305f\u3044\u8981\u7d20\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\n<h4>\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u30fb\u6307\u6a19\u3063\u3066\u4f55\uff1f<\/h4>\n<p><strong>\u300c\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u300d<\/strong>\u306f\u5206\u6790\u306e\u8ef8\u3068\u306a\u308b\u8981\u7d20\u306e\u3053\u3068\u3060\u3002\u7c21\u5358\u306b\u3044\u3048\u3070\u3001\u30b0\u30e9\u30d5\u306e\u300c\u9805\u76ee\u540d\u300d\u304c\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u3042\u305f\u308b\u3002\u305f\u3068\u3048\u3070\u300c\u30a2\u30af\u30bb\u30b9\u6570\u63a8\u79fb\u306e\u30b0\u30e9\u30d5\u300d\u304c\u3042\u3063\u3066\u3001\u300c10\u4ee3\u30fb20\u4ee3\u30fb30\u4ee3\u300d\u3068\u9805\u76ee\u304c\u5206\u304b\u308c\u3066\u3044\u305f\u3089\u3001\u3053\u306e\u300c10\u4ee3\u30fb20\u4ee3\u30fb30\u4ee3\u300d\u306e\u90e8\u5206\u304c\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3067\u8a2d\u5b9a\u3059\u308b\u3079\u304d\u8981\u7d20\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001<strong>\u300c\u6307\u6a19\u300d<\/strong>\u306f\u30c7\u30fc\u30bf\u3092\u6570\u5024\u3067\u8868\u3057\u305f\u201c\u3082\u306e\u3055\u3057\u201d\u3092\u6307\u3057\u3001\u524d\u8ff0\u306e\u4f8b\u306a\u3089\u300c\u30a2\u30af\u30bb\u30b9\u6570\u300d\u304c\u6307\u6a19\u306b\u3042\u305f\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-23.png\" alt=\"\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u6307\u6a19\u306e\u9055\u3044\" width=\"1280\" height=\"762\" class=\"aligncenter size-full wp-image-52921\" \/><\/p>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3084\u6307\u6a19\u3092\u8ffd\u52a0\u3059\u308b\u3068\u304d\u306b\u306f\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3084\u6307\u6a19\u306e\u9805\u76ee\u306e\u53f3\u7aef\u306b\u3042\u308b\u30d7\u30e9\u30b9\u30dc\u30bf\u30f3\uff3b\uff0b\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-24.png\" alt=\"\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3084\u6307\u6a19\u306e\u9805\u76ee\u306e\u53f3\u7aef\u306b\u3042\u308b\u30d7\u30e9\u30b9\u30dc\u30bf\u30f3\uff3b\uff0b\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\" width=\"1280\" height=\"812\" class=\"aligncenter size-full wp-image-52922\" \/><\/p>\n<p>\u81a8\u5927\u306a\u9078\u629e\u80a2\u304c\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u521d\u3081\u306f\u6238\u60d1\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u3053\u308c\u3089\u3092\u3059\u3079\u3066\u899a\u3048\u308b\u5fc5\u8981\u306f\u306a\u3044\u3002\u305d\u306e\u90fd\u5ea6\u3001\u5206\u6790\u3057\u305f\u3044\u8981\u7d20\u3092Google\u306a\u3069\u3067\u691c\u7d22\u3057\u3066\u3001\u3069\u306e\u9805\u76ee\u3092\u9078\u3079\u3070\u3044\u3044\u306e\u304b\u8abf\u3079\u3088\u3046\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30da\u30fc\u30b8\u5225PV\u6570\u3092\u30bf\u30a4\u30c8\u30eb\u3054\u3068\u306b\u898b\u305f\u3044\u5834\u5408\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3067\u00a0<strong>\u201c\u30da\u30fc\u30b8 \u30bf\u30a4\u30c8\u30eb\u3068\u30b9\u30af\u30ea\u30fc\u30f3\u30af\u30e9\u30b9\u201d\u00a0<\/strong>\u3092\u3001\u6307\u6a19\u3067\u00a0<strong>\u201c\u8868\u793a\u56de\u6570\u201d\u00a0<\/strong>\u3092\u305d\u308c\u305e\u308c\uff3b\uff0b\uff3d\u30dc\u30bf\u30f3\u304b\u3089\u9078\u629e\u3059\u308b\u3002\u3059\u308b\u3068\u3001\u9078\u629e\u3057\u305f\u9805\u76ee\u304c\u5de6\u30d1\u30cd\u30eb\u306e\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0\u3055\u308c\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-25.png\" alt=\"\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u6307\u6a19\u3092\u30bb\u30c3\u30c8\" width=\"1280\" height=\"520\" class=\"aligncenter size-full wp-image-52923\" \/><\/p>\n<h4>\u6700\u521d\u306f1\u6307\u6a19\u00d71\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u304b\u3089<\/h4>\n<p>\u6307\u6a19\u3082\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3082\u3001\u8907\u6570\u306e\u9805\u76ee\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4e00\u5ea6\u306b\u591a\u304f\u306e\u9805\u76ee\u3092\u5165\u308c\u3059\u304e\u308b\u3068\u6df7\u4e71\u3057\u3084\u3059\u3044\u3002\u521d\u3081\u306e\u3046\u3061\u306f\u30011\u3064\u306e\u6307\u6a19\u3092\u7279\u5b9a\u306e\u5207\u308a\u53e3\u3067\u5206\u89e3\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3088\u3046\uff08\u4f8b\uff1a\u201c\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u201d\u3092\u65e5\u4ed8\u5225\u306b\u898b\u308b\u3001\u201c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u201d\u3092\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u898b\u308b\u306a\u3069\uff09\u3002<\/p>\n<p>\u6163\u308c\u3066\u304d\u305f\u3089\u6307\u6a19\u3084\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3057\u3066\u3001\u8907\u96d1\u306a\u5206\u6790\u306b\u6311\u6226\u3059\u308b\u3068\u3088\u3044\u3002<\/p>\n<h3>3-4. \u300c\u8a2d\u5b9a\u300d\u306e\u30bb\u30c3\u30c8\uff08\u8868\u793a\u9805\u76ee\u3068\u306a\u308b\u884c\u30fb\u5217\u30fb\u5024\u306e\u6307\u5b9a\uff09<\/h3>\n<p>\u6b21\u306b\u3001\u5909\u6570\u306e\u30d1\u30cd\u30eb\u3067\u30bb\u30c3\u30c8\u3057\u305f\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u30fb\u6307\u6a19\u3092\u5b9f\u969b\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u53cd\u6620\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u8a2d\u5b9a\u30d1\u30cd\u30eb\u306e\u884c\u30fb\u5217\u30fb\u5024\u306b\u9805\u76ee\u3092\u5272\u308a\u5f53\u3066\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-26.png\" alt=\"\u8a2d\u5b9a\u306e\u30d1\u30cd\u30eb\u3067\u884c\u30fb\u5217\u30fb\u5024\u3092\u30bb\u30c3\u30c8\u3059\u308b\" width=\"1280\" height=\"910\" class=\"aligncenter size-full wp-image-52924\" \/><\/p>\n<p>\uff3b\u884c\uff3d\u306b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u3001\uff3b\u5024\uff3d\u306b\u6307\u6a19\u3092\u5165\u308c\u308b\u3068\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u5225\u306e\u6307\u6a19\u96c6\u8a08\u3092\u8868\u793a\u3067\u304d\u308b\uff08\u5217\u306f\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u304c\u8907\u6570\u3042\u308b\u5834\u5408\u306b\u4f7f\u3046\uff09\u3002<\/p>\n<p>\u5148\u306e\u4f8b\u3067\u306f\u3001\uff3b\u884c\uff3d\u306e\u300c\uff0b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u201c\u30da\u30fc\u30b8 \u30bf\u30a4\u30c8\u30eb\u3068\u30b9\u30af\u30ea\u30fc\u30f3\u30af\u30e9\u30b9\u201d\u3092\u9078\u629e\u3057\u3001\u7d9a\u3044\u3066\uff3b\u5024\uff3d\u306e\u300c\uff0b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u201c\u8868\u793a\u56de\u6570\u201d\u3092\u9078\u629e\u3059\u308b\u3002\u3059\u308b\u3068\u53f3\u5074\u30a8\u30ea\u30a2\u306b\u3001\u5404\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3054\u3068\u306e\u8868\u793a\u56de\u6570\uff08PV\u6570\uff09\u306e\u4e00\u89a7\u8868\u304c\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-27.png\" alt=\"\u5404\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3054\u3068\u306e\u8868\u793a\u56de\u6570\uff08PV\u6570\uff09\u306e\u4e00\u89a7\u8868\u304c\u8868\u793a\u3055\u308c\u308b\" width=\"1280\" height=\"910\" class=\"aligncenter size-full wp-image-52925\" \/><\/p>\n<p>\u3053\u308c\u3067\u30ec\u30dd\u30fc\u30c8\u306f\u5b8c\u6210\u3060\u3002\u3042\u3068\u306f\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4ee5\u4e0b\u306e\u8a2d\u5b9a\u3092\u3057\u3066\u3044\u3053\u3046\u3002<\/p>\n<h3>3-5. \u30d5\u30a3\u30eb\u30bf\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u9069\u7528<\/h3>\n<p>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u3001\u30c7\u30fc\u30bf\u306b\u300c\u30d5\u30a3\u30eb\u30bf\u300d\u3084\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u3092\u9069\u7528\u3057\u3088\u3046\u3002<\/p>\n<p>\u8a2d\u5b9a\u30d1\u30cd\u30eb\u3092\u6700\u4e0b\u90e8\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3068\uff3b\u30d5\u30a3\u30eb\u30bf\uff3d\u306e\u9805\u76ee\u304c\u3042\u308b\u3002\u3053\u3053\u306b\u6761\u4ef6\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u30ec\u30dd\u30fc\u30c8\u5168\u4f53\u306e\u30c7\u30fc\u30bf\u3092\u7d5e\u308a\u8fbc\u3081\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-28.png\" alt=\"\uff3b\u30d5\u30a3\u30eb\u30bf\uff3d\u3067\u30c7\u30fc\u30bf\u3092\u7d5e\u308a\u8fbc\u3080\" width=\"1280\" height=\"561\" class=\"aligncenter size-full wp-image-52926\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u95a2\u3059\u308b\u5206\u6790\u306b\u9650\u5b9a\u3057\u305f\u3051\u308c\u3070\u3001\u30d5\u30a3\u30eb\u30bf\u306b \u201c\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3068\u30b9\u30af\u30ea\u30fc\u30f3\u30af\u30e9\u30b9\uff1d\uff08\u305d\u306e\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30c8\u30eb\uff09\u201d \u3092\u6307\u5b9a\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3042\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\uff3b\u30bb\u30b0\u30e1\u30f3\u30c8\uff3d\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u7d5e\u308a\u8fbc\u307f\u6761\u4ef6\uff09\u3092\u4f7f\u3048\u3070\u3001\u300c\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u300d\u300c\u7279\u5b9a\u306e\u53c2\u7167\u5143\u304b\u3089\u6765\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u300d\u3068\u3044\u3063\u305f\u5206\u6790\u3082\u53ef\u80fd\u3060\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u5909\u6570\u30d1\u30cd\u30eb\u3067\u8ffd\u52a0\u3057\u3066\u304b\u3089\u3001\u8a2d\u5b9a\u30d1\u30cd\u30eb\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u6bd4\u8f03\u3067\u9069\u7528\u3055\u305b\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-29.png\" alt=\"\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u5909\u6570\u30d1\u30cd\u30eb\u3067\u8ffd\u52a0\u3057\u3066\u304b\u3089\u3001\u8a2d\u5b9a\u30d1\u30cd\u30eb\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u6bd4\u8f03\u3067\u9069\u7528\u3055\u305b\u308b\" width=\"1280\" height=\"639\" class=\"aligncenter size-full wp-image-52927\" \/><\/p>\n<p>\u521d\u5fc3\u8005\u306e\u3046\u3061\u306f\u3001\u307e\u305a\u30d5\u30a3\u30eb\u30bf\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u8a2d\u5b9a\u306a\u3057\u3067\u5168\u4f53\u50be\u5411\u3092\u898b\u3066\u3001\u6163\u308c\u3066\u304d\u305f\u3089\u6761\u4ef6\u3092\u52a0\u3048\u3066\u3044\u304f\u3068\u3088\u3044\u3002<\/p>\n<h3>3-6. \u8868\u793a\u884c\u6570\u306e\u8abf\u6574<\/h3>\n<p>\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u8868\u306f\u3001\u4e0a\u4f4d10\u884c\u3057\u304b\u8868\u793a\u3055\u308c\u306a\u3044\u3002\u591a\u304f\u306e\u9805\u76ee\u3092\u5206\u6790\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u8a2d\u5b9a\u30d1\u30cd\u30eb\u306e\uff3b\u8868\u793a\u3059\u308b\u884c\u6570\uff3d\u3092\u5897\u3084\u305d\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-30.png\" alt=\"\u8868\u793a\u3059\u308b\u884c\u3092\u5897\u3084\u3059\" width=\"1280\" height=\"639\" class=\"aligncenter size-full wp-image-52928\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30b5\u30a4\u30c8\u306e\u5168\u30da\u30fc\u30b8\u306ePV\u6570\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u898b\u305f\u3044\u5834\u5408\u3001\u884c\u6570\u3092\u5341\u5206\u5927\u304d\u306a\u5024\uff08100\u884c\u306a\u3069\uff09\u306b\u3057\u306a\u3044\u3068\u5168\u8c8c\u304c\u3064\u304b\u3081\u306a\u3044\u3002\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u9069\u5b9c\u5909\u66f4\u3059\u308b\u3068\u3088\u3044\u3002<\/p>\n<h3>3-7. \u30b0\u30e9\u30d5\u3078\u306e\u5207\u308a\u66ff\u3048<\/h3>\n<p>\u521d\u671f\u72b6\u614b\u3067\u306f\u8868\u5f62\u5f0f\uff08\u30c6\u30fc\u30d6\u30eb\uff09\u3067\u8868\u793a\u3055\u308c\u308b\u304c\u3001\u8a2d\u5b9a\u30d1\u30cd\u30eb\u306e\uff3b\u30d3\u30b8\u30e5\u30a2\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\uff3d\u3067\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u3084\u5186\u30b0\u30e9\u30d5\u306a\u3069\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-31.png\" alt=\"\u30ec\u30dd\u30fc\u30c8\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u5909\u66f4\u3059\u308b\" width=\"1280\" height=\"639\" class=\"aligncenter size-full wp-image-52929\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u65e5\u5225\u306e\u30a2\u30af\u30bb\u30b9\u63a8\u79fb\u3092\u5206\u6790\u3059\u308b\u306a\u3089\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u306b\u3059\u308b\u3068\u50be\u5411\u3092\u76f4\u611f\u7684\u306b\u628a\u63e1\u3057\u3084\u3059\u3044\u3002\u9069\u3057\u305f\u30b0\u30e9\u30d5\u3092\u9078\u3076\u3053\u3068\u3067\u6d1e\u5bdf\u3092\u5f97\u3084\u3059\u304f\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\uff0a\uff0a\uff0a<\/p>\n<p>\u4ee5\u4e0a\u304c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306e\u57fa\u672c\u7684\u306a\u6d41\u308c\u3067\u3042\u308b\u3002\u307e\u3068\u3081\u308b\u3068\u3001<strong>\u300c\u5909\u6570\u3067\u9805\u76ee\u3092\u30bb\u30c3\u30c8\u300d\u2192\u300c\u884c\u30fb\u5024\u3092\u8a2d\u5b9a\u300d\u2192\u300c\u7d50\u679c\u3092\u78ba\u8a8d\u300d<\/strong>\u3068\u3044\u3046\u30b9\u30c6\u30c3\u30d7\u306b\u306a\u308b\u3002\u6700\u521d\u306f\u6238\u60d1\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u4e00\u5ea6\u624b\u3092\u52d5\u304b\u3057\u3066\u307f\u308c\u3070\u3001\u64cd\u4f5c\u81ea\u4f53\u306f\u30b7\u30f3\u30d7\u30eb\u3060\u3068\u5b9f\u611f\u3067\u304d\u308b\u306f\u305a\u3060\u3002<\/p>\n<h2>4. GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u5b9f\u52d9\u3067\u6d3b\u7528\u3059\u308b\u5177\u4f53\u4f8b<\/h2>\n<p>\u3055\u3066\u3001\u3053\u3053\u304b\u3089\u306f\u3088\u308a\u5b9f\u8df5\u7684\u306a\u5185\u5bb9\u3092\u304a\u5c4a\u3051\u3057\u305f\u3044\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/lucy.ne.jp\/bazubu\/seo-13666.html\">SEO\u5bfe\u7b56<\/a><\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n<li>EC\u30b5\u30a4\u30c8<\/li>\n<li>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u3001\u305d\u308c\u305e\u308c\u306e\u5834\u9762\u3067\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306b\u4e0d\u6163\u308c\u306a\u6bb5\u968e\u3067\u8aad\u307f\u9032\u3081\u308b\u3068\u3001\u6df7\u4e71\u3092\u62db\u304f\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u307e\u305a\u306f\u30ec\u30dd\u30fc\u30c8\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u306b\u7fd2\u719f\u3057\u3066\u304b\u3089\u3001\u3053\u308c\u3089\u306e\u6d3b\u7528\u4f8b\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/p>\n<h3>4-1. SEO\u5bfe\u7b56<\/h3>\n<p>SEO\u5bfe\u7b56\u3092\u30d3\u30b8\u30cd\u30b9\u306b\u76f4\u7d50\u3055\u305b\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u306e\u306f\u3001<strong>\u3069\u306e\u7d4c\u8def\u304b\u3089\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u5b9a\u7740\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068<\/strong>\u3060\u3002GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306a\u3089\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u5225\u306e\u6210\u679c\u306a\u3069\u3092\u67d4\u8edf\u306b\u8abf\u3079\u3089\u308c\u308b\u3002\u3053\u3053\u3067\u306f\u6d41\u5165\u7d4c\u8def\u3084\u30da\u30fc\u30b8\u5358\u4f4d\u306e\u5206\u6790\u624b\u6cd5\u3092\u898b\u3066\u3044\u304f\u3002<\/p>\n<h4>\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u30e6\u30fc\u30b6\u30fc\u5b9a\u7740\u5206\u6790<\/h4>\n<p>SEO\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u306b\u306f\u3001\u691c\u7d22\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u304b\u3001\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<p>\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u5206\u6790\u3092\u4f7f\u3048\u3070\u3001\u305f\u3068\u3048\u3070\u300c\u521d\u56de\u6d41\u5165\u304cGoogle\u691c\u7d22\u3060\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u300c\u521d\u56de\u6d41\u5165\u304cSNS\u3060\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u300d\u306e\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u3001\u9031\u6b21\u306e\u30ea\u30d4\u30fc\u30c8\u7387\uff08\u30e6\u30fc\u30b6\u30fc\u7dad\u6301\u7387\uff09\u3092\u6bd4\u8f03\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-32.png\" alt=\"\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u30e6\u30fc\u30b6\u30fc\u5b9a\u7740\u5206\u6790\" width=\"1280\" height=\"807\" class=\"aligncenter size-full wp-image-52930\" \/><\/p>\n<p>\u8a2d\u5b9a\u4f8b\u3068\u3057\u3066\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u3057\u3066 \u201c\u30e6\u30fc\u30b6\u30fc\u306e\u6700\u521d\u306e\u53c2\u7167\u5143\u201d \u306b \u2018google\u3092\u542b\u3080\u2019 \u3068 \u2018x.com\u3092\u542b\u3080\u2019 \u3092\u7528\u610f\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u9031\u3054\u3068\u306b\u518d\u8a2a\u3057\u3066\u3044\u308b\u5272\u5408\u3092\u53ef\u8996\u5316\u3059\u308b\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u5206\u6790\u306b\u3088\u308a\u3001SEO\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\uff09\u7d4c\u7531\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u65b9\u304cSNS\u7d4c\u7531\u3088\u308a\u5b9a\u7740\u7387\u304c\u9ad8\u3044\u3001\u3068\u3044\u3063\u305f\u6d1e\u5bdf\u3092\u5f97\u3089\u308c\u308c\u3070\u3001\u4eca\u5f8c\u306fSEO\u6d41\u5165\u3092\u3055\u3089\u306b\u5f37\u5316\u3059\u308b\u3068\u3044\u3063\u305f\u6226\u7565\u5224\u65ad\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3002<\/p>\n<h4>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6210\u679c\u5206\u6790<\/h4>\n<p>SEO\u3067\u7372\u5f97\u3057\u305f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3001\u30b5\u30a4\u30c8\u5185\u3067\u3069\u306e\u3088\u3046\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u5225\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3060\u3002<\/p>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b \u201c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u201d \u3001\u6307\u6a19\u306b \u201c\u30bb\u30c3\u30b7\u30e7\u30f3\u201d \u3068 \u201c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u201d \u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u5404\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3054\u3068\u306e\u6d41\u5165\u6570\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u540c\u6642\u306b\u4e00\u89a7\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-33.png\" alt=\"\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6210\u679c\u5206\u6790\" width=\"1280\" height=\"661\" class=\"aligncenter size-full wp-image-52931\" \/><\/p>\n<p>\u203b\u305f\u3060\u3057\u3001\u4e8b\u524d\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u8a73\u3057\u304f\u306f\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-set-up-ga4-conversion-52986.html\">GA4\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u78ba\u8a8d\u65b9\u6cd5\u30fb\u6ce8\u610f\u3057\u305f\u3044\u30df\u30b9\u307e\u3067\u89e3\u8aac<\/a>\u300d\u3092\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h4>\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u306e\u53ef\u8996\u5316\uff08\u5185\u90e8\u5c0e\u7dda\u5206\u6790\uff09<\/h4>\n<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3067\u6765\u8a2a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u5185\u3092\u3069\u306e\u3088\u3046\u306b\u9077\u79fb\u3057\u3066\u3044\u308b\u304b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u7f6e\u3084\u5185\u90e8\u30ea\u30f3\u30af\u6700\u9069\u5316\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u3002<\/p>\n<p>\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22\u3092\u4f7f\u3048\u3070\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3092\u8d77\u70b9\u3068\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u6b21\u306b\u3069\u306e\u30da\u30fc\u30b8\u306b\u9032\u3093\u3067\u3044\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u3069\u3053\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u3092\u30c4\u30ea\u30fc\u5f62\u5f0f\u3067\u8996\u899a\u5316\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-34.png\" alt=\"\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u306e\u53ef\u8996\u5316\" width=\"1280\" height=\"742\" class=\"aligncenter size-full wp-image-52932\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u30bb\u30b0\u30e1\u30f3\u30c8\u3092 \u2018\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u2019 \u306b\u7d5e\u308a\u3001\u30ce\u30fc\u30c9\u306e\u30b9\u30c6\u30c3\u30d71\u4ee5\u964d\u3092 \u201c\u30da\u30fc\u30b8 \u30bf\u30a4\u30c8\u30eb\u3068\u30b9\u30af\u30ea\u30fc\u30f3\u540d\u201d \u306b\u8a2d\u5b9a\u3057\u3066\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u305d\u306e\u30da\u30fc\u30b8\u304b\u3089\u5148\u306e\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u304c\u4e00\u671b\u3067\u304d\u308b\u3002<\/p>\n<p>\u7d50\u679c\u3001\u300c\u30da\u30fc\u30b8A\u304b\u3089\u591a\u304f\u9077\u79fb\u3059\u308b\u30da\u30fc\u30b8\u306f\u5546\u54c1\u30da\u30fc\u30b8B\u3067\u3001\u305d\u3053\u3067\u96e2\u8131\u304c\u591a\u3044\u300d\u306a\u3069\u304c\u5224\u660e\u3059\u308c\u3070\u3001\u5546\u54c1\u30da\u30fc\u30b8B\u306b\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ffd\u52a0\u3059\u308b\u3001\u5185\u90e8\u30ea\u30f3\u30af\u3092\u6700\u9069\u5316\u3059\u308b\u3068\u3044\u3063\u305f\u6539\u5584\u65bd\u7b56\u3092\u691c\u8a0e\u3067\u304d\u308b\u3002<\/p>\n<h3>4-2. 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\/><\/p>\n<p>\u300cSEO\u30ab\u30c6\u30b4\u30ea\u8a18\u4e8b\u306e\u6708\u5225PV\u63a8\u79fb\u300d\u300c\u5f53\u8a72\u30ab\u30c6\u30b4\u30ea\u5168\u8a18\u4e8b\u306e\u5408\u8a08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u300d\u3068\u3044\u3063\u305f\u96c6\u8a08\u304c\u5bb9\u6613\u306b\u884c\u3048\u3001\u30ab\u30c6\u30b4\u30ea\u5358\u4f4d\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3002\u8907\u6570\u30ab\u30c6\u30b4\u30ea\u3067\u540c\u69d8\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u6bd4\u8f03\u3059\u308c\u3070\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5206\u91ce\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u304c\u898b\u3048\u3066\u304f\u308b\u3060\u308d\u3046\u3002<\/p>\n<h4>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6df1\u6398\u308a<\/h4>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08\u6ede\u5728\u6642\u9593\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u306e\u6df1\u5ea6\u3001\u518d\u8a2a\u7387\u306a\u3069\uff09\u304c\u3042\u308b\u3002<\/p>\n<p>GA4\u63a2\u7d22\u3067\u306f\u6307\u6a19\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b\u305f\u3081\u3001\u201c\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u201d 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\/><\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u7528\u3044\u308c\u3070\u3001\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u898b\u843d\u3068\u3057\u304c\u3061\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u54c1\u8cea\u307e\u3067\u542b\u3081\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u8a55\u4fa1\u304c\u3067\u304d\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306b\u6d3b\u304b\u305b\u308b\u3002<\/p>\n<h4>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u306e\u8ca2\u732e\u5206\u6790<\/h4>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a76\u6975\u306e\u76ee\u7684\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3060\u3002\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3048\u3070\u3001\u8a18\u4e8b\u30da\u30fc\u30b8\u2192\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30da\u30fc\u30b8\u3078\u306e\u8a98\u5c0e\u7387\u3084\u96e2\u8131\u7387\u3092\u8a73\u3057\u304f\u5206\u6790\u3067\u304d\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070BtoB\u30b5\u30a4\u30c8\u306e\u8cc7\u6599\u8acb\u6c42\u30d5\u30a9\u30fc\u30e0\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5730\u70b9\u3060\u3068\u3059\u308b\u3068\u3001\u30d5\u30a1\u30cd\u30eb\u63a2\u7d22\u3067\u300c\u30d6\u30ed\u30b0\u8a18\u4e8b\u95b2\u89a7\u300d\u2192\u300c\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u30da\u30fc\u30b8\u95b2\u89a7\u300d\u2192\u300c\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u300d\u2192\u300c\u9001\u4fe1\u5b8c\u4e86\u300d\u3068\u3044\u3046\u30b9\u30c6\u30c3\u30d7\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u6bb5\u968e\u3067\u96e2\u8131\u3057\u3084\u3059\u3044\u304b\uff08\u9006\u306b\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u7d4c\u7531\u3060\u3068\u5b8c\u9042\u3057\u3084\u3059\u3044\u304b\uff09\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-37.png\" alt=\"\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u306e\u8ca2\u732e\u5206\u6790\" width=\"1280\" height=\"686\" class=\"aligncenter size-full wp-image-52935\" \/><\/p>\n<p>\u4eee\u306b\u300c\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u30da\u30fc\u30b8\u3067\u5927\u304d\u306a\u96e2\u8131\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u300d\u3068\u308f\u304b\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a34\u6c42\u529b\u6539\u5584\u3084UI\u898b\u76f4\u3057\u306a\u3069\u5bfe\u7b56\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>4-3. EC\u30b5\u30a4\u30c8<\/h3>\n<p>EC\u30b5\u30a4\u30c8\u3067\u306f\u3001<strong>\u5546\u54c1\u30da\u30fc\u30b8\u304b\u3089\u306e\u96e2\u8131\u3084\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306a\u3069\u3001\u8cfc\u8cb7\u307e\u3067\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3044\u304b\u306b\u6700\u9069\u5316\u3059\u308b\u304b<\/strong>\u304c\u9375\u306b\u306a\u308b\u3002GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u30d5\u30a1\u30cd\u30eb\u6a5f\u80fd\u3084\u6d41\u5165\u5143\u5225\u5206\u6790\u306f\u3001\u58f2\u4e0a\u3084LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u6307\u91dd\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u3002\u3053\u3053\u3067\u306f\u3001\u4ee3\u8868\u7684\u306a3\u3064\u306e\u6d3b\u7528\u4f8b\u3092\u6319\u3052\u308b\u3002<\/p>\n<h4>\u6d41\u5165\u5143\u5225\u306e\u58f2\u4e0a\u5206\u6790<\/h4>\n<p>EC\u30b5\u30a4\u30c8\u3067\u306f\u5e83\u544a\u3084\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3001\u30e1\u30fc\u30eb\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u308c\u308b\u3002\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3048\u3070\u6d41\u5165\u5143\uff08\u30c1\u30e3\u30cd\u30eb\uff09\u5225\u306e\u58f2\u4e0a\u8ca2\u732e\u3092\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b 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\/><\/p>\n<p>\u3055\u3089\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f7f\u3063\u3066\u300c\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u300d\u300c\u30ea\u30d4\u30fc\u30bf\u30fc\u300d\u306b\u5206\u3051\u3066\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u65b0\u898f\u7372\u5f97\u306b\u5f37\u3044\u30c1\u30e3\u30cd\u30eb\u3068\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u5f37\u3044\u30c1\u30e3\u30cd\u30eb\u306e\u9055\u3044\u3082\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308b\u3002\u6a19\u6e96\u306e\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\u3088\u308a\u3082\u81ea\u7531\u306b\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3089\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3054\u3068\u306eLTV\u8996\u70b9\u3067\u306e\u8a55\u4fa1\u306b\u5f79\u7acb\u3064\u3060\u308d\u3046\u3002<\/p>\n<h4>\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u91cd\u8907\u3067\u6f5c\u5728\u9867\u5ba2\u5c64\u3092\u660e\u78ba\u5316<\/h4>\n<p>EC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u91cd\u8907\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u3044\u3001\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u518d\u8a2a\u30e6\u30fc\u30b6\u30fc\u306a\u3069\u8907\u6570\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u91cd\u306d\u5408\u308f\u305b\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u91cd\u8907\u5ea6\u5408\u3044\u3092\u8996\u899a\u5316\u3059\u308b\u3068\u3001\u6f5c\u5728\u9867\u5ba2\u5c64\u306e\u7279\u5fb4\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-39.png\" alt=\"\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u91cd\u8907\u3067\u6f5c\u5728\u9867\u5ba2\u5c64\u3092\u660e\u78ba\u5316\" width=\"1280\" height=\"946\" class=\"aligncenter size-full wp-image-52937\" \/><\/p>\n<p>\u5358\u4e00\u30bb\u30b0\u30e1\u30f3\u30c8\u3060\u3051\u3067\u306a\u304f\u91cd\u8907\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u884c\u52d5\u50be\u5411\u304c\u3069\u3046\u5909\u308f\u308b\u306e\u304b\u3001\u5dee\u5206\u3092\u691c\u8a3c\u3059\u308b\u3068\u8ffd\u52a0\u65bd\u7b56\u306e\u4f59\u5730\u3092\u5c0e\u304d\u3084\u3059\u3044\u3002<\/p>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u7c21\u5358\u306a\u64cd\u4f5c\u3067\u3055\u307e\u3056\u307e\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u77ac\u6642\u306b\u56f3\u89e3\u3067\u304d\u3001\u76f4\u611f\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u306e\u304c\u30e1\u30ea\u30c3\u30c8\u3060\u3002EC\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u50cf\u3092\u7acb\u4f53\u7684\u306b\u6349\u3048\u308b\u624b\u52a9\u3051\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<h4>\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u9069\u5316<\/h4>\n<p>EC\u30b5\u30a4\u30c8\u3067\u306f\u5546\u54c1\u95b2\u89a7\u304b\u3089\u8cfc\u5165\u5b8c\u4e86\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3044\u304b\u306b\u6700\u9069\u5316\u3059\u308b\u304b\u304c\u91cd\u8981\u3060\u3002\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u63a2\u7d22\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u3046\u3068\u3001\u300c\u30ab\u30fc\u30c8\u8ffd\u52a0\u2192\u60c5\u5831\u5165\u529b\u2192\u8cfc\u5165\u5b8c\u4e86\u300d\u3068\u3044\u3063\u305f\u8cfc\u8cb7\u30b9\u30c6\u30c3\u30d7\u3054\u3068\u306e\u96e2\u8131\u7387\u3092\u8a73\u7d30\u306b\u8ffd\u3048\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-40.png\" alt=\"\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u9069\u5316\" width=\"1280\" height=\"633\" class=\"aligncenter size-full wp-image-52938\" \/><\/p>\n<p>\u5404\u30b9\u30c6\u30c3\u30d7\u9593\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u9077\u79fb\u7387\uff09\u3092\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u4e0a\u3067\u78ba\u8a8d\u3059\u308c\u3070\u3001\u300c\u30ab\u30fc\u30c8\u6295\u5165\u307e\u3067\u306f\u9806\u8abf\u3060\u304c\u3001\u6c7a\u6e08\u30da\u30fc\u30b8\u3067\u5927\u304d\u304f\u96e2\u8131\u3057\u3066\u3044\u308b\u300d\u306a\u3069\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u4e00\u76ee\u77ad\u7136\u3060\u3002<\/p>\n<p>\u305d\u306e\u6d1e\u5bdf\u3092\u3082\u3068\u306b\u3001\u30d5\u30a9\u30fc\u30e0UI\u6539\u5584\u3084\u6c7a\u6e08\u624b\u6bb5\u306e\u8ffd\u52a0\u306a\u3069\u5177\u4f53\u7684\u65bd\u7b56\u3092\u691c\u8a0e\u3067\u304d\u308b\u3002\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3053\u3053\u307e\u3067\u67d4\u8edf\u306a\u5206\u6790\u306f\u96e3\u3057\u304f\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3060\u304b\u3089\u3053\u305d\u5f97\u3089\u308c\u308b\u5b9f\u52d9\u4e0a\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3042\u308b\u3002<\/p>\n<h4>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\u6e2c\u5b9a<\/h4>\n<p>EC\u30b5\u30a4\u30c8\u3067\u306f\u30bb\u30fc\u30eb\u3084\u30af\u30fc\u30dd\u30f3\u65bd\u7b56\u306a\u3069\u7279\u5b9a\u671f\u9593\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\u3092\u5206\u6790\u3059\u308b\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3002\u305d\u306e\u969b\u306f\u671f\u9593\u6bd4\u8f03\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3068\u4fbf\u5229\u3060\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u30bb\u30fc\u30eb\u671f\u9593\u4e2d1\u9031\u9593\u300d\u3068\u300c\u901a\u5e38\u9031\u300d\u306e\u30c7\u30fc\u30bf\u30922\u3064\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u30fb\u58f2\u4e0a\u9ad8\u30fb\u8cfc\u5165\u7387\u3092\u540c\u3058\u8868\u3067\u4e26\u3079\u3066\u8868\u793a\u3059\u308c\u3070\u3001\u4e00\u76ee\u3067\u52b9\u679c\u306e\u5897\u6e1b\u304c\u628a\u63e1\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-41.png\" alt=\"\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u8a2d\u5b9a\u4f8b\" width=\"1280\" height=\"439\" class=\"aligncenter size-full wp-image-52939\" \/><\/p>\n<p>\u3055\u3089\u306b\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22\u3067\u30bb\u30fc\u30eb\u671f\u9593\u4e2d\u306e\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u3092\u8ffd\u8de1\u3059\u308c\u3070\u3001\u666e\u6bb5\u3068\u7570\u306a\u308b\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\uff08\u7279\u5b9a\u30ab\u30c6\u30b4\u30ea\u3078\u306e\u96c6\u4e2d\u306a\u3069\uff09\u304c\u898b\u3064\u304b\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u67d4\u8edf\u6027\u3092\u6d3b\u304b\u305b\u3070\u3001\u3053\u306e\u3088\u3046\u306b\u30a4\u30d9\u30f3\u30c8\u65bd\u7b56\u306e\u691c\u8a3c\u3082\u601d\u3044\u306e\u307e\u307e\u3060\u3002<\/p>\n<h3>4-4. BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>BtoB\u5411\u3051\u306e\u30b5\u30a4\u30c8\u3067\u306f\u3001\u8cc7\u6599\u8acb\u6c42\u3084\u30bb\u30df\u30ca\u30fc\u7533\u3057\u8fbc\u307f\u306a\u3069\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u306b\u8907\u6570\u6bb5\u968e\u3092\u8e0f\u3080\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u307e\u305f\u3001\u5546\u8ac7\u3084\u5951\u7d04\u306b\u81f3\u308b\u307e\u3067\u306e\u671f\u9593\u3082\u9577\u3081\u306b\u306a\u308b\u305f\u3081\u3001<strong>\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3057\u306a\u304c\u3089\u6210\u679c\u3092\u898b\u6975\u3081\u308b<\/strong>\u5fc5\u8981\u304c\u3042\u308b\u3002GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u5206\u6790\u3084\u30d5\u30a1\u30cd\u30eb\u8a2d\u5b9a\u3092\u67d4\u8edf\u306b\u6d3b\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u3053\u3046\u3057\u305fBtoB\u7279\u6709\u306e\u8981\u4ef6\u306b\u3082\u9069\u3057\u3066\u3044\u308b\u3002<\/p>\n<h4>\u9577\u671f\u7684\u306a\u30ea\u30fc\u30c9\u80b2\u6210\u5206\u6790<\/h4>\n<p>BtoB\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u521d\u56de\u8a2a\u554f\u304b\u3089\u5546\u8ac7\u30fb\u5951\u7d04\u306b\u81f3\u308b\u307e\u3067\u3001\u9577\u3044\u6642\u9593\u8ef8\u3067\u8907\u6570\u56de\u306e\u63a5\u70b9\u3092\u6301\u3064\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3053\u3068\u306f\u524d\u8ff0\u306e\u3068\u304a\u308a\u3060\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u63a2\u7d22\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u5404\u30e6\u30fc\u30b6\u30fc\u306e\u6700\u521d\u306e\u8a2a\u554f\u4ee5\u964d\u306e\u7d2f\u8a08\u884c\u52d5\u4fa1\u5024\u3092\u8ffd\u8de1\u3057\u3084\u3059\u3044\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-42.png\" alt=\"\u9577\u671f\u7684\u306a\u30ea\u30fc\u30c9\u80b2\u6210\u5206\u6790\" width=\"1280\" height=\"723\" class=\"aligncenter size-full wp-image-52940\" \/><\/p>\n<p>\u3042\u308b\u3044\u306f\u3001\u300c\u521d\u56de\u8a2a\u554f\u6642\u306b\u8cc7\u6599\u8acb\u6c42\u3092\u5b9f\u884c\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u300c\u8907\u6570\u56de\u306e\u8a2a\u554f\u3092\u7d4c\u3066\u8cc7\u6599\u8acb\u6c42\u306b\u81f3\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u300d\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u5206\u3051\u3066\u3001\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u518d\u8a2a\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u306e\u7d4c\u8def\u3092\u6642\u7cfb\u5217\u3067\u6bd4\u8f03\u3059\u308b\u3002\u521d\u671f\u63a5\u89e6\u3067\u52d5\u304b\u306a\u3044\u6f5c\u5728\u9867\u5ba2\u304c\u3001\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u884c\u52d5\u3092\u8d77\u3053\u3059\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u628a\u63e1\u3057\u3084\u3059\u3044\u3002<\/p>\n<p>\u3055\u3089\u306b\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\uff08\u691c\u7d22\u5e83\u544a\u30fb\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306a\u3069\uff09\u3092\u52a0\u5473\u3057\u3066\u540c\u3058\u8996\u70b9\u3067\u8a55\u4fa1\u3059\u308c\u3070\u3001\u4e88\u7b97\u914d\u5206\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u5f37\u5316\u306e\u65b9\u91dd\u6c7a\u5b9a\u306b\u3082\u5f79\u7acb\u3064\u3002<\/p>\n<h4>\u30b3\u30f3\u30c6\u30f3\u30c4\u63a5\u89e6\u304b\u3089\u5546\u8ac7\u3078\u306e\u7d4c\u8def\u5206\u6790<\/h4>\n<p>BtoB\u3067\u306f\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u30e1\u30eb\u30de\u30ac\u767b\u9332\u306a\u3069\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u524d\u6bb5\u968e\u306e\u63a5\u89e6\u30a4\u30d9\u30f3\u30c8\u304c\u8907\u6570\u5b58\u5728\u3059\u308b\u3002\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u30de\u30eb\u30c1\u30b9\u30c6\u30c3\u30d7\u306e\u30d5\u30a1\u30cd\u30eb\u3092\u69cb\u7bc9\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u9806\u5e8f\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u63a5\u89e6\u3057\u3001\u6700\u7d42\u7684\u306b\u4e3b\u8981\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09\u306b\u81f3\u3063\u305f\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3002<\/p>\n<p>\u5148\u307b\u3069\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9805\u3067\u89e6\u308c\u305f\u3068\u304a\u308a\u3001\u300c\u30d6\u30ed\u30b0\u95b2\u89a7\u2192\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u2192\u8cc7\u6599\u8acb\u6c42\u30d5\u30a9\u30fc\u30e0\u2192\u9001\u4fe1\u5b8c\u4e86\u300d\u306e\u3088\u3046\u306a\u30d5\u30a1\u30cd\u30eb\u3092\u4f5c\u6210\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u6b69\u7559\u307e\u308a\u3092\u898b\u308c\u3070\u3001\u3069\u306e\u6bb5\u968e\u306b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u3042\u308b\u304b\u3001\u5206\u6790\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/how-to-use-ga4-exploration-report-43.png\" alt=\"\u30b3\u30f3\u30c6\u30f3\u30c4\u63a5\u89e6\u304b\u3089\u5546\u8ac7\u3078\u306e\u7d4c\u8def\u5206\u6790\" width=\"1280\" height=\"686\" class=\"aligncenter size-full wp-image-52941\" \/><\/p>\n<p>\u307e\u305f\u3001\u7279\u5b9a\u306e\u30d1\u30b9\uff08\u4f8b\uff1a\u30d6\u30ed\u30b0\u7d4c\u7531 vs \u30bb\u30df\u30ca\u30fcLP\u7d4c\u7531\uff09\u3067\u6210\u679c\u306b\u5dee\u304c\u3042\u308b\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3060\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u3063\u3066\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u7d4c\u8def\u3092\u767a\u898b\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u7f6e\u3084CTA\u306e\u6539\u5584\u3092\u56f3\u308b\u6253\u3061\u624b\u304c\u898b\u3048\u3066\u304f\u308b\u3002<\/p>\n<p>\uff0a\uff0a\uff0a<\/p>\n<p>\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u3055\u307e\u3056\u307e\u306a\u696d\u7a2e\u30fb\u76ee\u7684\u3067\u5fdc\u7528\u53ef\u80fd\u306a\u67d4\u8edf\u6027\u3092\u6301\u3064\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u81ea\u793e\u306eKPI\u3084\u8ab2\u984c\u306b\u5fdc\u3058\u3066\u300c\u3069\u3093\u306a\u5206\u6790\u3092\u3059\u308c\u3070\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u308b\u304b\u300d\u3092\u767a\u60f3\u3057\u3001\u305d\u308c\u3092\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u4e0a\u3067\u5f62\u306b\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<h2>5. GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u5f37\u307f\u3068\u9650\u754c<\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u672c\u8a18\u4e8b\u306e\u7dcf\u62ec\u3082\u304b\u306d\u3066\u3001GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u5f37\u307f\u3068\u9650\u754c\u3092\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u5f37\u307f\uff08\u3067\u304d\u308b\u3053\u3068\uff09<\/li>\n<li>GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u9650\u754c\uff08\u3067\u304d\u306a\u3044\u3053\u3068\uff09<\/li>\n<\/ol>\n<\/div>\n<h3>5-1. GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u5f37\u307f\uff08\u3067\u304d\u308b\u3053\u3068\uff09<\/h3>\n<p>GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u5f37\u307f\u304c\u591a\u304f\u5099\u308f\u3063\u3066\u3044\u308b\u3002<\/p>\n<h4>\u5206\u6790\u306e\u81ea\u7531\u5ea6\u304c\u9ad8\u3044<\/h4>\n<p>\u307e\u305a\u7b2c\u4e00\u306b\u5206\u6790\u306e\u81ea\u7531\u5ea6\u304c\u9ad8\u3044\u30027\u7a2e\u985e\u306e\u8c4a\u5bcc\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u30fb\u6307\u6a19\u306b\u3088\u308a\u3001\u81ea\u793e\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u8a73\u7d30\u306a\u5206\u6790\u304c\u3067\u304d\u308b\u3002\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u898b\u3089\u308c\u306a\u3044\u8996\u70b9\uff08\u4f8b\uff1a\u30e6\u30fc\u30b6\u30fc\u5358\u4f4d\u306e\u884c\u52d5\u306e\u6d41\u308c\u3084\u8907\u6570\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4ea4\u5dee\u306a\u3069\uff09\u3067\u3082\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306a\u3089\u5206\u6790\u3067\u304d\u308b\u3002\u30b3\u30db\u30fc\u30c8\u3084\u30d5\u30a1\u30cd\u30eb\u306a\u3069\u306e\u9ad8\u5ea6\u306a\u30ec\u30dd\u30fc\u30c8\u3082\u30af\u30ea\u30c3\u30af\u64cd\u4f5c\u3060\u3051\u3067\u751f\u6210\u53ef\u80fd\u3060\u3002<\/p>\n<h4>\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u30d5\u30a3\u30eb\u30bf\u306e\u67d4\u8edf\u6027\u304c\u9ad8\u3044<\/h4>\n<p>\u7b2c\u4e8c\u306e\u5f37\u307f\u306f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u306e\u67d4\u8edf\u6027\u3067\u3042\u308b\u3002\u4efb\u610f\u306e\u6761\u4ef6\u3067\u30e6\u30fc\u30b6\u30fc\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u6307\u6a19\u3092\u6bd4\u8f03\u3067\u304d\u308b\u305f\u3081\u3001\u300c\u81ea\u793e\u306b\u3068\u3063\u3066\u610f\u5473\u306e\u3042\u308b\u5207\u308a\u53e3\u300d\u3060\u3051\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u308c\u308b\u3002<\/p>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u3001GA4\u304c\u4fdd\u6301\u3059\u308b\u751f\u306e\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u81ea\u5728\u306b\u5207\u308a\u51fa\u3057\u3066\u53ef\u8996\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u30a2\u30a4\u30c7\u30a2\u6b21\u7b2c\u3067\u3055\u307e\u3056\u307e\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f15\u304d\u51fa\u305b\u308b\u3002\u3053\u306e\u67d4\u8edf\u6027\u3068\u30d1\u30ef\u30fc\u3053\u305d\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u6700\u5927\u306e\u5f37\u307f\u3067\u3042\u308a\u3001GA4\u306e\u771f\u4fa1\u3092\u5f15\u304d\u51fa\u3059\u9375\u3060\u3002<\/p>\n<h4>GA4\u5185\u3067\u5b8c\u7d50\u3059\u308b\u5229\u4fbf\u6027<\/h4>\n<p>\u3055\u3089\u306b\u4ed8\u968f\u3059\u308b\u5229\u70b9\u3068\u3057\u3066\u3001GA4\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u4e0a\u3067\u5b8c\u7d50\u3059\u308b\u624b\u8efd\u3055\u3082\u6319\u3052\u3089\u308c\u308b\u3002\u5916\u90e8BI\u30c4\u30fc\u30eb\uff08*1\uff09\u3092\u4f7f\u308f\u305a\u3068\u3082GA4\u5185\u3067\u9ad8\u5ea6\u5206\u6790\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u306e\u624b\u9593\u3084\u4ed6\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u8a2d\u5b9a\u304c\u4e0d\u8981\u3060\u3002\u7121\u6599\u3067\u4f7f\u3048\u308b\u70b9\u3082\u542b\u3081\u3001\u4e2d\u5c0f\u4f01\u696d\u3084\u73fe\u5834\u30de\u30fc\u30b1\u30bf\u30fc\u3067\u3082\u5c0e\u5165\u969c\u58c1\u304c\u4f4e\u3044\u306e\u306f\u3042\u308a\u304c\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308b\u3002<\/p>\n<p>*1\uff1aBI\u30c4\u30fc\u30eb\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30c4\u30fc\u30eb\u306e\u7565\u79f0\u3067\u3001\u4f01\u696d\u5185\u306e\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3066\u308b\u305f\u3081\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u6307\u3059\u3002<a href=\"https:\/\/www.tableau.com\/ja-jp\" target=\"_blank\" rel=\"noopener nofollow\">Tableau<\/a>\u3001<a href=\"https:\/\/www.microsoft.com\/ja-jp\/power-platform\/products\/power-bi\" target=\"_blank\" rel=\"noopener\">Power BI<\/a>\u3001<a href=\"https:\/\/cloud.google.com\/looker-studio?hl=ja\" target=\"_blank\" rel=\"noopener\">Looker Studio<\/a>\u306a\u3069\u304c\u4ee3\u8868\u7684\u3060\u3002<\/p>\n<h3>5-2. GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u9650\u754c\uff08\u3067\u304d\u306a\u3044\u3053\u3068\uff09<\/h3>\n<p>\u4e00\u65b9\u3067\u3001GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306b\u3082\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u9650\u754c\u3084\u3001\u4e0d\u5f97\u610f\u306a\u9818\u57df\u3082\u5b58\u5728\u3059\u308b\u3002<\/p>\n<h4>\u904e\u53bb\u30c7\u30fc\u30bf\u306b\u5f31\u3044<\/h4>\n<p>\u307e\u305a\u30c7\u30fc\u30bf\u9762\u3067\u306f\u3001\u53c2\u7167\u3067\u304d\u308b\u5c65\u6b74\u30c7\u30fc\u30bf\u306e\u7bc4\u56f2\u306b\u5236\u9650\u304c\u3042\u308b\u3002\u524d\u8ff0\u306e\u3088\u3046\u306b\u6700\u592714\u30ab\u6708\u307e\u3067\u3057\u304b\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u4fdd\u6301\u3067\u304d\u305a\u3001\u305d\u308c\u3088\u308a\u53e4\u3044\u671f\u9593\u306e\u5206\u6790\u306b\u306f\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u3002\u9577\u671f\u7684\u306a\u50be\u5411\u5206\u6790\uff08\u5e74\u6b21\u63a8\u79fb\u306e\u6bd4\u8f03\u306a\u3069\uff09\u3092\u884c\u3044\u305f\u3044\u5834\u5408\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u5358\u4f53\u3067\u306f\u4e0d\u5341\u5206\u3067\u3042\u308a\u3001BigQuery\uff08*2\uff09\u3078\u306e\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u306b\u3088\u308b\u30c7\u30fc\u30bf\u84c4\u7a4d\u304c\u5225\u9014\u5fc5\u8981\u306b\u306a\u308b\u3002\u3053\u306e\u70b9\u306fGA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u69cb\u9020\u7684\u306a\u9650\u754c\u3068\u3044\u3048\u308b\u3002<\/p>\n<p>*2\uff1aBigQuery\u3068\u306f\u3001Google Cloud\u306e\u9ad8\u901f\u30fb\u5927\u5bb9\u91cf\u30c7\u30fc\u30bf\u5206\u6790\u30b5\u30fc\u30d3\u30b9\u3060\u3002\u975e\u5e38\u306b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3060\u304c\u3001\u4f7f\u3044\u3053\u306a\u3059\u306b\u306fSQL\u3084\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u306a\u3069\u306e\u5c02\u9580\u77e5\u8b58\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002\u307e\u305f\u3001\u7121\u6599\u67a0\u3092\u8d85\u3048\u308b\u5229\u7528\u306b\u306f\u6599\u91d1\u304c\u767a\u751f\u3059\u308b\u3002\u8a73\u3057\u304f\u306fGoogle\u516c\u5f0f\u306e<a href=\"https:\/\/cloud.google.com\/bigquery?hl=ja\" target=\"_blank\" rel=\"noopener\">\u300cBigQuery \u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5411\u3051\u30c7\u30fc\u30bf \u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u300d<\/a>\u306b\u3066\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h4>\u7cbe\u5bc6\u306a\u30c7\u30fc\u30bf\u304c\u53d6\u308c\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308b<\/h4>\n<p>GA4\u56fa\u6709\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u30ed\u30b8\u30c3\u30af\uff08\u3057\u304d\u3044\u5024\u51e6\u7406\u3084\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\uff09\u306b\u3088\u3063\u3066\u306f\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u4e0a\u3067\u4e00\u90e8\u30c7\u30fc\u30bf\u304c\u62bd\u51fa\u3055\u308c\u306a\u3044\u5834\u5408\u304c\u3042\u308b\u3002\u3068\u304f\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306b\u95a2\u308f\u308b\u30c7\u30fc\u30bf\u3084\u81a8\u5927\u306a\u30a4\u30d9\u30f3\u30c8\u6570\u306e\u5206\u6790\u3067\u306f\u3001\u3053\u306e\u5236\u7d04\u306b\u3088\u308a\u300c\u6b63\u78ba\u306a\u6570\u5024\u304c\u53d6\u308c\u306a\u3044\u300d\u30b1\u30fc\u30b9\u3082\u3042\u308a\u5f97\u308b\u3002<\/p>\n<p>\u7121\u6599\u7248GA4\u3067\u306f\u4e00\u5b9a\u4ef6\u6570\u3092\u8d85\u3048\u308b\u30c7\u30fc\u30bf\u3067\u3001\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3064\u307e\u308a\u3001\u51e6\u7406\u8ca0\u8377\u3092\u8efd\u6e1b\u3059\u308b\u305f\u3081\u306b\u3001\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u306b\u4f7f\u308f\u305a\u3001\u4e00\u90e8\u3092\u62bd\u51fa\u3057\u3066\u7528\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7cbe\u5ea6\u3068\u3044\u3046\u89b3\u70b9\u3067\u306f\u3001\u9650\u754c\u304c\u3042\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u304a\u3053\u3046\uff08\u7cbe\u5bc6\u306a\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306a\u3089\u3001\u524d\u8ff0\u306eBigQuery\u6d3b\u7528\u304c\u9078\u629e\u80a2\u3068\u306a\u308b\uff09\u3002<\/p>\n<h4>\u5171\u6709\u3084\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u5f31\u3044<\/h4>\n<p>\u6a5f\u80fd\u9762\u3067\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5171\u6709\u3084\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u5f31\u3044\u3068\u3044\u3046\u5236\u7d04\u304c\u3042\u308b\u3002\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306fGA4\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5185\u90e8\u306e\u6a5f\u80fd\u3067\u3042\u308a\u3001\u305f\u3068\u3048\u3070Looker Studio\u306e\u3088\u3046\u306bURL\u3072\u3068\u3064\u3067\u8ab0\u306b\u3067\u3082\u5171\u6709\u3067\u304d\u308b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3068\u306f\u7570\u306a\u308b\u3002\u5171\u6709\u76f8\u624b\u306fGA4\u3078\u306e\u95b2\u89a7\u6a29\u9650\u304c\u5fc5\u8981\u3067\u3001\u8907\u6570\u30e6\u30fc\u30b6\u30fc\u304c\u540c\u6642\u7de8\u96c6\u3057\u305f\u308a\u30b3\u30e1\u30f3\u30c8\u3092\u4ed8\u3051\u305f\u308a\u3068\u3044\u3063\u305f\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3082\u306a\u3044\u3002<\/p>\n<p>\u3088\u3063\u3066\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u53d6\u5f15\u5148\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306a\u3069\u793e\u5916\u3078\u306e\u63d0\u51fa\u3084\u3001\u7d4c\u55b6\u5c64\u3078\u306e\u5b9a\u671f\u5831\u544a\u306e\u7528\u9014\u306b\u306f\u4e0d\u5411\u304d\u3060\u3002\u201c\u3042\u304f\u307e\u3067\u5206\u6790\u8005\u304c\u81ea\u5206\u3067\u6df1\u6398\u308a\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u201d \u3068\u3044\u3046\u5074\u9762\u304c\u5f37\u3044\u3002\u5831\u544a\u7528\u9014\u306b\u306f\u3001\u63a2\u7d22\u3067\u5f97\u305f\u77e5\u898b\u3092\u3082\u3068\u306bLooker Studio\u306a\u3069\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u307b\u3046\u304c\u9069\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u203bLooker Studio\u306e\u4f7f\u3044\u65b9\u306f\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-use-looker-studio-52647.html\">Looker Studio\u306e\u4f7f\u3044\u65b9\u3092\u56f3\u89e3\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3010\u521d\u5fc3\u8005\u3067\u3082\u7c21\u5358\u3011<\/a>\u300d\u306e\u8a18\u4e8b\u306b\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<h4>\u30b5\u30a4\u30c8\u5185\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u7279\u5316\u3057\u3066\u304a\u308a\u5916\u90e8\u30c7\u30fc\u30bf\u306b\u5f31\u3044<\/h4>\n<p>\u3055\u3089\u306b\u3044\u3048\u3070\u3001GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306fWeb\u30b5\u30a4\u30c8\u5185\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u7279\u5316\u3057\u305f\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001SEO\u306e\u5916\u90e8\u30c7\u30fc\u30bf\u3084\u307b\u304b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u30c7\u30fc\u30bf\uff08\u5e83\u544a\u8cbb\u7528\u3084CRM\u30c7\u30fc\u30bf\u306a\u3069\uff09\u307e\u3067\u306f\u6271\u3048\u306a\u3044\u3002\u307b\u304b\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3068\u306e\u7d50\u5408\u5206\u6790\u3092\u3059\u308b\u306b\u306f\u7d50\u5c40BigQuery\u3084BI\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u306b\u306a\u308b\u305f\u3081\u3001\u5206\u6790\u7bc4\u56f2\u306fGA4\u306b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306b\u9650\u5b9a\u3055\u308c\u308b\u70b9\u3082\u8a8d\u8b58\u3057\u3066\u304a\u304d\u305f\u3044\u3002<\/p>\n<p>\uff0a\uff0a\uff0a<\/p>\n<p>\u307e\u3068\u3081\u308b\u3068\u3001GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u300cGA4\u5185\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u5fb9\u5e95\u7684\u306b\u6398\u308a\u4e0b\u3052\u308b\u300d\u3053\u3068\u306b\u9577\u3051\u308b\u53cd\u9762\u3001\u300c\u9577\u671f\u306e\u30c7\u30fc\u30bf\u84c4\u7a4d\u300d\u3084\u300c\u8907\u6570\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u7d71\u5408\u300d\u300c\u5e83\u7bc4\u306a\u5171\u6709\u300d\u306b\u306f\u9650\u754c\u304c\u3042\u308b\u3068\u3044\u3048\u308b\u3002<\/p>\n<p>14\u30ab\u6708\u4ee5\u4e0a\u306e\u9577\u671f\u5206\u6790\u306b\u306fBigQuery\u3001\u7d4c\u55b6\u5411\u3051\u30ec\u30dd\u30fc\u30c8\u306b\u306fLooker 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