{"id":52757,"date":"2025-04-05T21:08:07","date_gmt":"2025-04-05T12:08:07","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=52757"},"modified":"2025-04-16T20:25:38","modified_gmt":"2025-04-16T11:25:38","slug":"what-is-ga4","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/what-is-ga4-52757.html","title":{"rendered":"GA4\u3068\u306f\uff1f\u3010\u308f\u304b\u308a\u3084\u3059\u304f\u56f3\u89e3\u3011\u521d\u671f\u8a2d\u5b9a\u304b\u3089\u898b\u308b\u3079\u304d\u6307\u6a19\u307e\u3067\u308f\u304b\u308b"},"content":{"rendered":"<p>\u300cGA4\u3092\u4f7f\u3046\u5fc5\u8981\u304c\u3042\u308b\u304c\u3001\u8a2d\u5b9a\u3084\u4f7f\u3044\u65b9\u304c\u96e3\u3057\u305d\u3046\u300d<br \/>\n\u3068\u611f\u3058\u308b\u4eba\u306f\u591a\u3044\u3002<\/p>\n<p>GA4\u3068\u306f<strong>\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\u300d\u306e\u7565\u3067\u3001Google\u304c\u7121\u6599\u3067\u63d0\u4f9b\u3059\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb<\/strong>\u3060\u3002Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u306f\u30c7\u30fc\u30bf\u5206\u6790\u306e\u4e2d\u6838\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u304a\u308a\u3001GA4\u3092\u6271\u3046\u30b9\u30ad\u30eb\u306f\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-02.png\" alt=\"GA4\uff08Google Analytics 4\uff09\u3068\u306f\uff1f\" width=\"1280\" height=\"681\" class=\"aligncenter size-full wp-image-52759\" \/><\/p>\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u306eSEO\u306b\u53d6\u308a\u7d44\u3080\u4eba\u3084\u3001\u30d6\u30ed\u30b0\u30fb\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u4eba\u306b\u3068\u3063\u3066\u3001GA4\u3092\u6d3b\u7528\u3067\u304d\u306a\u3051\u308c\u3070\u6b66\u5668\u3092\u3072\u3068\u3064\u5931\u3046\u306e\u3068\u540c\u3058\u3060\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001GA4\u306e\u6982\u8981\u304b\u3089\u5c0e\u5165\u624b\u9806\u3001\u5b9f\u52d9\u306b\u76f4\u7d50\u3059\u308b\u5206\u6790\u30c6\u30af\u30cb\u30c3\u30af\u307e\u3067\u3092\u56f3\u89e3\u3067\u660e\u793a\u3057\u3001\u521d\u5fc3\u8005\u3067\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u904b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u69cb\u6210\u3057\u305f\u3002\u8aad\u307f\u9032\u3081\u308c\u3070\u3001\u5c0e\u5165\u6642\u306b\u8ff7\u3046\u30dd\u30a4\u30f3\u30c8\u304c\u30af\u30ea\u30a2\u306b\u306a\u308a\u3001\u30b5\u30a4\u30c8\u6539\u5584\u3084<a href=\"https:\/\/lucy.ne.jp\/bazubu\/seo-13666.html\">SEO\u5bfe\u7b56<\/a>\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u6349\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p>Web\u306b\u643a\u308f\u308b\u306a\u3089\u3001\u300cGA4\u3092\u81ea\u5728\u306b\u64cd\u308c\u308b\u300d\u3053\u3068\u306f\u5fc5\u9808\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u3002\u6700\u5f8c\u307e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3001GA4\u3092\u3042\u306a\u305f\u306e\u6b66\u5668\u306b\u5909\u3048\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2>1. GA4\u3068\u306f\u4f55\u304b\uff1f\u6700\u521d\u306b\u57fa\u672c\u4e8b\u9805\u3068\u3057\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u3053\u3068<\/h2>\n<p>\u6700\u521d\u306b\u3001GA4\u3068\u306f\u4f55\u304b\u3001\u57fa\u672c\u4e8b\u9805\u3068\u3057\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff09\u3068\u306f\u4f55\u304b\uff1f<\/li>\n<li>GA4\u306e\u4ed5\u7d44\u307f<\/li>\n<li>GA4\u3067\u3067\u304d\u308b\u3053\u3068\u30fb\u3067\u304d\u306a\u3044\u3053\u3068\uff08\u4ed6\u30c4\u30fc\u30eb\u3068\u306e\u6bd4\u8f03\uff09<\/li>\n<li>GA4\u306e\u30b9\u30ad\u30eb\u304c\u5fc5\u8981\u306a\u8077\u7a2e\u3084\u5834\u9762<\/li>\n<li>\u308f\u304b\u3089\u306a\u3044\u3053\u3068\u304c\u3042\u3063\u305f\u3068\u304d\u306e\u60c5\u5831\u30ea\u30bd\u30fc\u30b9<\/li>\n<\/ol>\n<\/div>\n<h3>1-1. GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff09\u3068\u306f\u4f55\u304b\uff1f<\/h3>\n<p>\u5192\u982d\u3067\u3082\u89e6\u308c\u305f\u3068\u304a\u308a\u3001GA4\u306f\u300cGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\u300d\u306e\u7565\u79f0\u3067\u3001Google\u304c\u7121\u6599\u3067\u63d0\u4f9b\u3059\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-03.png\" alt=\"Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\" width=\"1280\" height=\"532\" class=\"aligncenter size-full wp-image-52760\" \/><\/p>\n<p>GA4\u3092\u4f7f\u3046\u3068\u3001Web\u30b5\u30a4\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306a\u3069\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8a08\u6e2c\u3057\u3001\u3069\u306e\u30da\u30fc\u30b8\u304c\u3088\u304f\u898b\u3089\u308c\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u64cd\u4f5c\u304c\u591a\u3044\u304b\u3068\u3044\u3063\u305f\u72b6\u6cc1\u3092\u591a\u9762\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u3002<\/p>\n<p><strong>\u3010GA4\u306e\u57fa\u790e\u60c5\u5831\u3011<\/strong><\/p>\n<ul>\n<li><strong>\u63d0\u4f9b\u5143<\/strong>\uff1aGoogle\u304c\u904b\u55b6\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001Google \u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7528\u3044\u3066\u7ba1\u7406\u3059\u308b\u4ed5\u7d44\u307f\u3060\u3002\u500b\u4eba\u5229\u7528\u304b\u3089\u4f01\u696d\u898f\u6a21\u307e\u3067\u5e45\u5e83\u3044\u30b1\u30fc\u30b9\u3067\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u5bfe\u8c61\u7bc4\u56f2<\/strong>\uff1aWeb\u30b5\u30a4\u30c8\u306f\u3082\u3061\u308d\u3093\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u72b6\u6cc1\u3082\u540c\u3058\u30a2\u30ab\u30a6\u30f3\u30c8\u5185\u3067\u7ba1\u7406\u3067\u304d\u308b\u3002\u8907\u6570\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u30e1\u30c7\u30a3\u30a2\u3092\u6a2a\u65ad\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u52d5\u5411\u3092\u8ffd\u3044\u3084\u3059\u3044\u3002<\/li>\n<li><strong>\u6e2c\u5b9a\u306e\u7279\u5fb4<\/strong>\uff1a\u30da\u30fc\u30b8\u95b2\u89a7\u3060\u3051\u3067\u306a\u304f\u3001\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u306a\u3069\u591a\u69d8\u306a\u52d5\u304d\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u7d30\u304b\u306a\u884c\u52d5\u3092\u6570\u5b57\u3067\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u3002<\/li>\n<li><strong>\u53ef\u8996\u5316\u3068\u30ec\u30dd\u30fc\u30c8<\/strong>\uff1aGA4\u306e\u753b\u9762\u4e0a\u306b\u306f\u30b0\u30e9\u30d5\u3084\u8868\u304c\u8868\u793a\u3055\u308c\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u30c7\u30fc\u30bf\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u3002\u30ec\u30dd\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3001\u81ea\u5206\u306e\u76ee\u7684\u306b\u5408\u3063\u305f\u8868\u793a\u306b\u5909\u3048\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=ja\" rel=\"noopener\" target=\"_blank\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7\u300c[GA4] \u6b21\u4e16\u4ee3\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u306e\u3054\u7d39\u4ecb\u300d<\/a><\/p>\n<h3>1-2. GA4\u306e\u4ed5\u7d44\u307f<\/h3>\n<p>\u8a2d\u5b9a\u65b9\u6cd5\u306f\u306e\u3061\u307b\u3069\u89e3\u8aac\u3059\u308b\u304c\u3001GA4\u306e\u6e2c\u5b9a\u306fWeb\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u8a08\u6e2c\u30bf\u30b0\u3092\u8ffd\u52a0\u3057\u3066\u884c\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-04.png\" alt=\"GA4\u306e\u4ed5\u7d44\u307f\" width=\"1280\" height=\"404\" class=\"aligncenter size-full wp-image-52761\" \/><\/p>\n<p>\u8a08\u6e2c\u30bf\u30b0\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u5185\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u30dc\u30bf\u30f3\u30af\u30ea\u30c3\u30af\u306a\u3069\uff09\u3092\u81ea\u52d5\u3067\u691c\u77e5\u3057\u3001GA4\u306e\u30b5\u30fc\u30d0\u30fc\u3078\u9001\u4fe1\u3059\u308b\u5f79\u5272\u3092\u62c5\u3046\u3002\u3053\u3046\u3057\u3066\u96c6\u3081\u3089\u308c\u305f\u30c7\u30fc\u30bf\u304c\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306b\u53cd\u6620\u3055\u308c\u308b\u4ed5\u7d44\u307f\u3060\u3002<\/p>\n<h3>1-3. GA4\u3067\u3067\u304d\u308b\u3053\u3068\u30fb\u3067\u304d\u306a\u3044\u3053\u3068\uff08\u4ed6\u30c4\u30fc\u30eb\u3068\u306e\u6bd4\u8f03\uff09<\/h3>\n<p>\u8fd1\u5e74\u306f\u3001GA4\u4ee5\u5916\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u30c4\u30fc\u30eb\u304c\u767b\u5834\u3057\u3066\u304a\u308a\u3001\u30c4\u30fc\u30eb\u3054\u3068\u306b\u4f55\u304c\u3067\u304d\u308b\u30fb\u3067\u304d\u306a\u3044\u306e\u304b\u3001\u6df7\u4e71\u3057\u3066\u3057\u307e\u3046\u30b7\u30fc\u30f3\u3082\u591a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u8868\u306f\u3001GA4\u3092\u542b\u3080\u304a\u3082\u306a\u8a08\u6e2c\u30fb\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6bd4\u8f03\u3057\u3001\u305d\u308c\u305e\u308c\u304c\u5f97\u610f\u3068\u3059\u308b\u5206\u91ce\u3068\u4e0d\u5f97\u610f\u306a\u90e8\u5206\u3092\u6574\u7406\u3057\u305f\u3082\u306e\u3060\u3002\u30c4\u30fc\u30eb\u3054\u3068\u306e\u5f79\u5272\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3068\u6df7\u4e71\u3092\u6e1b\u3089\u3057\u3084\u3059\u3044\u3002<\/p>\n<table style=\"width: 100%; height: 786px;\">\n<tbody>\n<tr style=\"height: 22px;\">\n<th class=\"\" style=\"height: 22px; text-align: center;\">\u30c4\u30fc\u30eb<\/th>\n<th style=\"height: 22px; text-align: center;\">\u7528\u9014<\/th>\n<th style=\"height: 22px; text-align: center;\">\u3067\u304d\u308b\u3053\u3068<\/th>\n<th class=\"\" style=\"height: 22px; text-align: center;\">\u3067\u304d\u306a\u3044\u3053\u3068<\/th>\n<\/tr>\n<tr style=\"height: 247px;\">\n<th class=\"\" style=\"height: 247px;\">GA4<\/th>\n<td style=\"height: 247px;\"><span>Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u30af\u30ea\u30c3\u30af\u306a\u3069\u7d30\u304b\u306a\u52d5\u304d\u3092\u53ef\u8996\u5316\u3059\u308b\u3002<\/span><\/td>\n<td style=\"height: 247px;\"><span>\u25ce Web\u3068\u30a2\u30d7\u30ea\u3092\u307e\u3068\u3081\u3066\u8a08\u6e2c\u3057\u3001\u8a2a\u554f\u8005\u306e\u884c\u52d5\u3092\u7d71\u5408\u7684\u306b\u6349\u3048\u308b\u3002<\/span><\/p>\n<p><span>\u25ce \u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\uff08*1\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u591a\u89d2\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3002<\/span><\/p>\n<p><span>\u25ce \u5e83\u544a\u3084BigQuery\uff08*2\uff09\u3068\u9023\u643a\u3057\u3001\u5e83\u544a\u6210\u679c\u3084\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u89e3\u6790\u3092\u62e1\u5f35\u3059\u308b\u3002<\/span><\/td>\n<td style=\"height: 247px;\"><span>\u25b3 Google\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a73\u7d30\u3084\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u72b6\u6cc1\u3092\u76f4\u63a5\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u82e6\u624b\u3002<\/span><\/p>\n<p><span>\u25b3 \u5916\u90e8\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u9023\u643a\u306fAPI\u306a\u3069\u8ffd\u52a0\u8a2d\u5b9a\u304c\u5fc5\u8981\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span>\u25b3 \u5c0e\u5165\u76f4\u5f8c\u306f\u5b66\u7fd2\u30b3\u30b9\u30c8\uff08\u4f7f\u3044\u3053\u306a\u3057\u306b\u5fc5\u8981\u306a\u52b4\u529b\u3084\u6642\u9593\uff09\u304c\u9ad8\u304f\u3001\u8a2d\u5b9a\u3092\u884c\u308f\u306a\u3044\u3068\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u304c\u9650\u5b9a\u7684\u306b\u306a\u308b\u3002<\/span><\/td>\n<\/tr>\n<tr style=\"height: 180px;\">\n<th style=\"height: 180px;\">Search Console<\/th>\n<td class=\"\" style=\"height: 180px;\"><span>Google\u691c\u7d22\u3067\u306e\u63b2\u8f09\u72b6\u6cc1\u3084\u30af\u30ea\u30c3\u30af\u6570\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u3092\u628a\u63e1\u3057\u3001SEO\u65bd\u7b56\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u3002<\/span><\/td>\n<td style=\"height: 180px;\"><span>\u25ce \u5b9f\u969b\u306b\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3084\u30af\u30ea\u30c3\u30af\u6570\u3001\u5e73\u5747\u63b2\u8f09\u9806\u4f4d\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span>\u25ce \u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u306e\u6709\u7121\u3092\u78ba\u8a8d\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u5de1\u56de\u306b\u95a2\u3059\u308b\u554f\u984c\u306a\u3069\u3092\u767a\u898b\u3057\u3084\u3059\u3044\u3002<\/span><\/td>\n<td style=\"height: 180px;\"><span>\u25b3 \u30b5\u30a4\u30c8\u5185\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u30da\u30fc\u30b8\u9077\u79fb\u3084\u30af\u30ea\u30c3\u30af\u306a\u3069\uff09\u3092\u7d30\u304b\u304f\u5206\u6790\u3059\u308b\u6a5f\u80fd\u306f\u306a\u3044\u3002<\/span><\/p>\n<p><span>\u25b3 \u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u4ed6\u30c1\u30e3\u30cd\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u5bfe\u8c61\u5916\u3002<\/span><\/td>\n<\/tr>\n<tr style=\"height: 157px;\">\n<th style=\"height: 157px;\">\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08Google\u5e83\u544a\u306a\u3069\uff09<\/th>\n<td style=\"height: 157px;\"><span>\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3084\u30af\u30ea\u30c3\u30af\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\u306a\u3069\u3092\u7ba1\u7406\u3057\u3001\u4e88\u7b97\u914d\u5206\u3084\u5165\u672d\u6226\u7565\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u3002<\/span><\/td>\n<td style=\"height: 157px;\"><span>\u25ce \u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u3084\u30af\u30ea\u30c3\u30af\u6570\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\u306a\u3069\uff09\u3092\u628a\u63e1\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span>\u25ce \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u5165\u672d\u8abf\u6574\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u5909\u66f4\u53ef\u80fd\u3002<\/span><\/td>\n<td style=\"height: 157px;\"><span>\u25b3 \u81ea\u7136\u691c\u7d22\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\uff09\u306e\u72b6\u6cc1\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u306f\u76f4\u63a5\u6271\u308f\u306a\u3044\u3002<\/span><\/p>\n<p><span>\u25b3 \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u7d30\u304b\u3044\u52b9\u679c\u3084Web\u30b5\u30a4\u30c8\u5185\u90e8\u306e\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u5225\u9014\u30c4\u30fc\u30eb\u3067\u88dc\u5b8c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/td>\n<\/tr>\n<tr style=\"height: 180px;\">\n<th style=\"height: 180px;\">SNS\u89e3\u6790\u30c4\u30fc\u30eb\uff08X\u30fbInstagram\u306a\u3069\uff09<\/th>\n<td style=\"height: 180px;\"><span>SNS\u4e0a\u306e\u62e1\u6563\u72b6\u6cc1\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8ffd\u8de1\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u3084\u8a71\u984c\u6027\u3092\u6e2c\u5b9a\u3059\u308b\u3002<\/span><\/td>\n<td style=\"height: 180px;\"><span>\u25ce \u3044\u3044\u306d\u3084\u30ea\u30c4\u30a4\u30fc\u30c8\u306a\u3069\u306e\u53cd\u5fdc\u6570\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u63a8\u79fb\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span>\u25ce SNS\u6295\u7a3f\u5225\u306b\u30af\u30ea\u30c3\u30af\u6570\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u7b97\u51fa\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u65b9\u91dd\u3092\u691c\u8a0e\u3057\u3084\u3059\u3044\u3002<\/span><\/td>\n<td class=\"\" style=\"height: 180px;\"><span>\u25b3 Web\u30b5\u30a4\u30c8\u306b\u8a98\u5c0e\u3057\u305f\u3042\u3068\u306e\u884c\u52d5\u306f\u76f4\u63a5\u8ffd\u3048\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3002<\/span><\/p>\n<p><span>\u25b3 \u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u5e83\u544a\u914d\u4fe1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306a\u3069\u3001SNS\u4ee5\u5916\u306e\u65bd\u7b56\u30c7\u30fc\u30bf\u306f\u5225\u9014\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3057\u306a\u3044\u3068\u628a\u63e1\u3067\u304d\u306a\u3044\u3002<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>*1\uff1a\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a2d\u5b9a\u3057\u3066\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u6a5f\u80fd\u3002<br \/>\n*2\uff1aBigQuery\u306f\u3001Google Cloud Platform \uff08GCP\uff09 \u4e0a\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u5927\u898f\u6a21\u30c7\u30fc\u30bf\u5206\u6790\u306e\u305f\u3081\u306e\u30b5\u30fc\u30d3\u30b9\u3002<\/p>\n<p>\u4e0a\u8a18\u3092\u3056\u3063\u304f\u308a\u307e\u3068\u3081\u308b\u3068\u3001<\/p>\n<ul>\n<li>GA4\u306f\u3001\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u5185\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u5206\u6790\u304c\u5f97\u610f\u3060\u304c\u3001\u691c\u7d22\u7d50\u679c\u306e\u9732\u51fa\u3084\u5e83\u544a\u306e\u914d\u4fe1\u6210\u679c\u306f\u76f4\u63a5\u30ab\u30d0\u30fc\u3057\u306a\u3044\u3002<\/li>\n<li>Search Console\u306f\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u63b2\u8f09\u9806\u4f4d\u306a\u3069\u3001SEO\u95a2\u9023\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5411\u3044\u3066\u3044\u308b\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u306e\u8a73\u7d30\u306f\u6271\u308f\u306a\u3044\u3002<\/li>\n<li>\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u6709\u6599\u5e83\u544a\u306e\u6210\u679c\u5206\u6790\u306b\u7279\u5316\u3057\u3066\u304a\u308a\u3001\u4e88\u7b97\u914d\u5206\u3084\u5165\u672d\u306e\u6700\u9069\u5316\u3092\u8fc5\u901f\u306b\u884c\u3048\u308b\u304c\u3001\u81ea\u7136\u691c\u7d22\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\uff09\u3084SNS\u7d4c\u7531\u306e\u6d41\u5165\u72b6\u6cc1\u306f\u30ab\u30d0\u30fc\u3057\u3065\u3089\u3044\u3002<\/li>\n<li>SNS\u89e3\u6790\u30c4\u30fc\u30eb\u306f\u3001SNS\u6295\u7a3f\u306e\u62e1\u6563\u72b6\u6cc1\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6df1\u5800\u308a\u3067\u304d\u308b\u4e00\u65b9\u3001\u30b5\u30a4\u30c8\u5185\u3067\u306e\u52d5\u304d\u306b\u306f\u76f4\u63a5\u89e6\u308c\u306a\u3044\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30c4\u30fc\u30eb\u3054\u3068\u306e\u300c\u5f97\u610f\u5206\u91ce\u300d\u3068\u300c\u4e0d\u5f97\u610f\u306a\u9818\u57df\u300d\u3092\u77e5\u308a\u3001\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3046\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<p>\u203bSearch Console\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/lucy.ne.jp\/bazubu\/consolesearch-42635.html\" rel=\"noopener\">\u300cGoogle Search Console\u3068\u306f\uff1f\u521d\u5fc3\u8005\u5411\u3051\u306b\u30ad\u30e3\u30d7\u30c1\u30e3\u4ed8\u3067\u89e3\u8aac\u300d<\/a>\u306b\u3066\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u8a73\u7d30\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h3>1-4. GA4\u306e\u30b9\u30ad\u30eb\u304c\u5fc5\u8981\u306a\u8077\u7a2e\u3084\u5834\u9762<\/h3>\n<p>\u5148\u306b\u898b\u305f\u3088\u3046\u306b\u3001GA4\u306f\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u5185\u3067\u306e<strong>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8ffd\u8de1\u3059\u308b\u306e\u306b\u7279\u5316\u3057\u305f\u30c4\u30fc\u30eb<\/strong>\u3060\u3002<\/p>\n<p>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u3084\u5e83\u544a\u6700\u9069\u5316\u306a\u3069\u306f\u5225\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u5f97\u610f\u3068\u3059\u308b\u305f\u3081\u3001<strong>GA4\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u3084\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u95a2\u4fc2\u6027\u5411\u4e0a\u3092\u76ee\u6307\u3059\u8077\u7a2e\u30fb\u5834\u9762<\/strong>\u3067\u3068\u304f\u306b\u529b\u3092\u767a\u63ee\u3059\u308b\u3002\u4ee5\u4e0b\u306b\u3001GA4\u306e\u77e5\u8b58\u3092\u6d3b\u304b\u305b\u308b\u4ee3\u8868\u7684\u306a\u30b7\u30c1\u30e5\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u6319\u3052\u308b\u3002<\/p>\n<p><strong>\u3010GA4\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u8077\u7a2e\u3068\u30b7\u30c1\u30e5\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u4f8b\u3011<\/strong><\/p>\n<ul>\n<li><strong>Web\u30de\u30fc\u30b1\u30bf\u30fc<\/strong>\uff1a\u691c\u7d22\u6d41\u5165\u3084SNS\u304b\u3089\u306e\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u30b5\u30a4\u30c8\u5185\u3067\u3069\u3046\u884c\u52d5\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u305f\u3044\u3068\u304d\u3001GA4\u3092\u4f7f\u3046\u3002\u3069\u306e\u30da\u30fc\u30b8\u304c\u4eba\u6c17\u304b\u3001\u3069\u306e\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3044\u304b\u3092\u8abf\u3079\u3001UI\uff08\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\uff09\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3059\u308b\u3002<\/li>\n<li><strong>EC\u30b5\u30a4\u30c8\u904b\u55b6\u8005<\/strong>\uff1a\u5546\u54c1\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u3084\u30ab\u30fc\u30c8\u3078\u306e\u8ffd\u52a0\u7387\u3001\u96e2\u8131\u304c\u8d77\u304d\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u8ffd\u8de1\u3057\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u308b\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3002\u5e83\u544a\u8ca9\u4fc3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30a4\u30c8\u5185\u90e8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u5c0e\u7dda\u3082\u542b\u3081\u3066\u30c1\u30a7\u30c3\u30af\u3057\u305f\u3044\u5834\u5408\u306b\u6709\u7528\u3002<\/li>\n<li><strong>\u30a2\u30d7\u30ea\u958b\u767a\u62c5\u5f53\u8005<\/strong>\uff1a\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u753b\u9762\u9077\u79fb\u3084\u30dc\u30bf\u30f3\u64cd\u4f5c\u3092\u6349\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u7528\u30d1\u30bf\u30fc\u30f3\u3084\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u308b\u3002\u30ea\u30ea\u30fc\u30b9\u5f8c\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u5411\u3051\u305f\u7d99\u7d9a\u7684\u306a\u30c7\u30fc\u30bf\u691c\u8a3c\u304c\u3057\u3084\u3059\u3044\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u30c1\u30fc\u30e0<\/strong>\uff1a\u30d6\u30ed\u30b0\u3084\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u3067\u3001\u95b2\u89a7\u6570\u3084\u6ede\u5728\u6642\u9593\u3060\u3051\u3067\u306a\u304f\u3001PDF\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u52d5\u753b\u518d\u751f\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a08\u6e2c\u3057\u3001\u53cd\u5fdc\u306e\u826f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306b\u53cd\u6620\u3059\u308b\u3002<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u5206\u6790\u62c5\u5f53\u8005<\/strong>\uff1a\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084SNS\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3057\u3001\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u542b\u3080\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u6226\u7565\u3092\u7df4\u308b\u3002\u5fc5\u8981\u306b\u5fdc\u3058\u3066BigQuery\u3068\u3082\u9023\u643a\u3057\u3066\u9ad8\u5ea6\u306a\u30e2\u30c7\u30eb\u3092\u7d44\u307f\u3001\u8907\u96d1\u306a\u5206\u6790\u3092\u9032\u3081\u308b\u3002<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u696d\u52d9\u306b\u643a\u308f\u3063\u3066\u3044\u308b\u4eba\u3084\u3001\u3053\u308c\u304b\u3089\u5c31\u8077\u30fb\u8ee2\u8077\u3092\u8003\u3048\u3066\u3044\u308b\u4eba\u306b\u3068\u3063\u3066\u3001GA4\u306f\u5fc5\u643a\u30b9\u30ad\u30eb\u3068\u306a\u308b\u3002<\/p>\n<h3>1-5. \u308f\u304b\u3089\u306a\u3044\u3053\u3068\u304c\u3042\u3063\u305f\u3068\u304d\u306e\u60c5\u5831\u30ea\u30bd\u30fc\u30b9<\/h3>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3053\u306e\u5f8c\u3001\u521d\u5fc3\u8005\u5411\u3051\u5c0e\u5165\u30ac\u30a4\u30c9\u304b\u3089\u5177\u4f53\u7684\u306a\u6307\u6a19\u306e\u898b\u65b9\u3001\u4e2d\u7d1a\u8005\u306e\u4f7f\u3044\u3053\u306a\u3057\u306e\u30b3\u30c4\u307e\u3067\u89e3\u8aac\u3059\u308b\u304c\u3001GA4\u306e\u3059\u3079\u3066\u3092\u7db2\u7f85\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002<\/p>\n<p>GA4\u3067\u308f\u304b\u3089\u306a\u3044\u3053\u3068\u304c\u3042\u3063\u305f\u3068\u304d\u3001\u307e\u305a\u30c1\u30a7\u30c3\u30af\u3059\u3079\u304d\u30da\u30fc\u30b8\u3092\u4ee5\u4e0b\u306b\u7d39\u4ecb\u3059\u308b\u306e\u3067\u3001\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3057\u3066\u6d3b\u7528\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"attention a-1\">\n<ul>\n<li><a href=\"https:\/\/support.google.com\/analytics?hl=ja\" rel=\"noopener\" target=\"_blank\"><strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u516c\u5f0f\u30d8\u30eb\u30d7\u00a0<\/strong><\/a>\uff1aGA4\u5c0e\u5165\u3084\u8a2d\u5b9a\u306b\u95a2\u3059\u308b\u57fa\u672c\u4e8b\u9805\u3092\u4f53\u7cfb\u7684\u306b\u628a\u63e1\u3057\u3084\u3059\u3044\u3002\u521d\u671f\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u69cb\u7bc9\u304b\u3089\u9ad8\u5ea6\u306a\u5206\u6790\u307e\u3067\u6bb5\u968e\u7684\u306b\u7406\u89e3\u3092\u6df1\u3081\u3089\u308c\u308b\u3002<\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/community?hl=ja\" rel=\"noopener\" target=\"_blank\"><strong>\u516c\u5f0f\u30d8\u30eb\u30d7\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/strong><\/a>\uff1a\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u304c\u77e5\u898b\u3092\u5171\u6709\u3057\u5408\u3046\u5834\u3067\u3001\u601d\u308f\u306c\u6d3b\u7528\u8853\u3084\u56de\u907f\u7b56\u306e\u30d2\u30f3\u30c8\u304c\u898b\u3064\u304b\u308b\u3002\u30c8\u30e9\u30d6\u30eb\u6642\u306eQ&amp;A\u3084\u7279\u5b9a\u306e\u8ab2\u984c\u306b\u3064\u3044\u3066\u6df1\u304f\u6398\u308a\u4e0b\u3052\u305f\u8b70\u8ad6\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u3002<\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/community?hl=en\" rel=\"noopener\" target=\"_blank\"><strong>\u82f1\u8a9e\u7248\u30d8\u30eb\u30d7\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/strong><\/a>\uff1a\u56fd\u5185\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u898b\u3064\u304b\u3089\u306a\u3044\u6700\u65b0\u60c5\u5831\u3084\u4e8b\u4f8b\u306b\u89e6\u308c\u3089\u308c\u308b\u3002\u8a00\u8a9e\u306e\u58c1\u306f\u3042\u308b\u304c\u3001\u30c8\u30e9\u30d6\u30eb\u306e\u89e3\u6c7a\u7b56\u3092\u3044\u3061\u65e9\u304f\u898b\u3064\u3051\u3084\u3059\u3044\u3002\u30d6\u30e9\u30a6\u30b6\u306e\u7ffb\u8a33\u6a5f\u80fd\u3092\u4f7f\u3044\u306a\u304c\u3089\u6d3b\u7528\u3057\u3088\u3046\u3002<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/user\/googleanalytics\/featured)\" rel=\"noopener\" target=\"_blank\"><strong>YouTube\u516c\u5f0f\u30c1\u30e3\u30f3\u30cd\u30eb<\/strong><\/a>\uff1a\u82f1\u8a9e\u306e\u305f\u3081\u5b57\u5e55\u3067\u898b\u308b\u5fc5\u8981\u306f\u3042\u308b\u304c\u3001\u64cd\u4f5c\u753b\u9762\u3092\u52d5\u753b\u3067\u793a\u3057\u3066\u304a\u308a\u3001\u30b9\u30c6\u30c3\u30d7\u3054\u3068\u306e\u5b9f\u8df5\u624b\u9806\u3092\u628a\u63e1\u3057\u3084\u3059\u3044\u3002\u6587\u7ae0\u3060\u3051\u3067\u306f\u308f\u304b\u308a\u306b\u304f\u3044\u7b87\u6240\u3082\u753b\u9762\u3092\u898b\u306a\u304c\u3089\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<\/div>\n<h3>1-6. \u88dc\u8db3\uff1a\u300cUA\u300d\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3<\/h3>\n<p>\u88dc\u8db3\u3068\u3057\u3066\u3001GA4\u3092\u8abf\u3079\u3066\u3044\u308b\u3068\u76ee\u306b\u3059\u308b<strong>\u300cUA\u300d<\/strong>\u3068\u3044\u3046\u8a9e\u53e5\u306b\u3064\u3044\u3066\u3001\u8aac\u660e\u3057\u3066\u304a\u304f\u3002\u3053\u308c\u306f\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08Universal Analytics\uff09\u306e\u7565\u79f0\u3067\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\uff08GA4\u306e\u524d\u8eab\uff09\u3060\u3002<\/p>\n<p>UA\u306f2013\u5e74\u306b\u6b63\u5f0f\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3066\u4ee5\u964d\u3001\u591a\u304f\u306e\u30b5\u30a4\u30c8\u3067\u4f7f\u308f\u308c\u3066\u304d\u305f\u304c\u30012023\u5e747\u67081\u65e5\u3092\u3082\u3063\u3066\u65b0\u898f\u30c7\u30fc\u30bf\u51e6\u7406\u304c\u505c\u6b62\u3055\u308c\u308b\u5f62\u3067\u63d0\u4f9b\u7d42\u4e86\u3068\u306a\u3063\u305f\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089GA4\u306e\u5b66\u7fd2\u3092\u59cb\u3081\u308b\u306a\u3089\u3001UA\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u5fc5\u8981\u306f\u306a\u3044\u3002UA\u306e\u7a3c\u50cd\u671f\u9593\u4e2d\u306b\u84c4\u7a4d\u3055\u308c\u305f\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u53c2\u7167\u3059\u308b\u3088\u3046\u306a\u7279\u6b8a\u4e8b\u60c5\u304c\u306a\u3044\u9650\u308a\u3001UA\u306f\u610f\u8b58\u3057\u306a\u304f\u3066\u3088\u3044\u3002<\/p>\n<h2>2. \u521d\u5fc3\u8005\u5411\u3051GA4\u5c0e\u5165\u30ac\u30a4\u30c9\u30081\u3009\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u301c\u8a08\u6e2c\u30bf\u30b0\u767a\u884c\u307e\u3067<\/h2>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001GA4\u306e\u5c0e\u5165\u3092\u5b9f\u969b\u306b\u9032\u3081\u3066\u3044\u3053\u3046\u3002\u307e\u305a\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u304b\u3089\u8a08\u6e2c\u30bf\u30b0\u767a\u884c\u307e\u3067\u306e\u4ee5\u4e0b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u521d\u671f\u8a2d\u5b9a\u3092\u958b\u59cb\u3059\u308b<\/li>\n<li>GA4\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li>\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li>\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<h3>2-1. \u521d\u671f\u8a2d\u5b9a\u3092\u958b\u59cb\u3059\u308b<\/h3>\n<p>\u307e\u305a\u3001<a href=\"https:\/\/analytics.google.com\/analytics\" rel=\"noopener\" target=\"_blank\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08https:\/\/analytics.google.com\/analytics\uff09<\/a>\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3002Google\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u30ed\u30b0\u30a4\u30f3\u3092\u6c42\u3081\u3089\u308c\u308b\u306e\u3067\u30ed\u30b0\u30a4\u30f3\u3057\u3088\u3046\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u305f\u3089\u3001\uff3b\u6e2c\u5b9a\u3092\u958b\u59cb\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u521d\u671f\u8a2d\u5b9a\u3092\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-05.png\" alt=\"\uff3b\u6e2c\u5b9a\u3092\u958b\u59cb\uff3d\u3092\u30af\u30ea\u30c3\u30af\" width=\"1280\" height=\"943\" class=\"aligncenter size-full wp-image-52762\" \/><\/p>\n<h3>2-2. GA4\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>GA4\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u59cb\u307e\u308b\u306e\u3067\u3001\u307e\u305a\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u3092\u5165\u529b\u3057\u3066\u3001\uff3b\u6b21\u3078\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-06.png\" alt=\"\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u3092\u5165\u529b\" width=\"1280\" height=\"1323\" class=\"aligncenter size-full wp-image-52763\" \/><\/p>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u540d\u524d\u306b\u57fa\u3065\u3044\u3066\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u30b7\u30f3\u30d7\u30eb\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u3053\u3046\u3002\u300c\u25cb\u25cb\u793e\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u300d\u300c\u25b3\u25b3EC\u30b5\u30a4\u30c8\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u308b\u3002\u307e\u305f\u306f\u3001\u8907\u6570\u306e\u30b5\u30a4\u30c8\u3092\u3072\u3068\u307e\u3068\u3081\u306b\u3059\u308b\u5834\u5408\u306f\u3001\u4e8b\u696d\u90e8\u9580\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5358\u4f4d\u306e\u540d\u524d\u306b\u3057\u3066\u3082\u3088\u3044\u3060\u308d\u3046\uff08\u25cb\u25cb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3001\u25b3\u25b3\u30c1\u30fc\u30e0\u306a\u3069\uff09\u3002<\/p>\n<p>\u306a\u304a\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u306f\u5f8c\u304b\u3089\u3067\u3082\u7ba1\u7406\u753b\u9762\u304b\u3089\u5909\u66f4\u3067\u304d\u308b\u3002\u3072\u3068\u307e\u305a\u6df1\u304f\u8003\u3048\u305a\u306b\u4eee\u306e\u540d\u524d\u3092\u5165\u529b\u3057\u3066\u3082\u5927\u4e08\u592b\u3060\u3002<\/p>\n<h3>2-3. \u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u6b21\u306f\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u306e\u4f5c\u6210\u3060\u3002\u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u306f\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u4fdd\u7ba1\u3059\u308b\u5358\u4f4d\u3067\u3001GA4\u3067\u306f\u901a\u5e38\u30011\u3064\u306eWeb\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3054\u3068\u306b1\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b\u3002<\/p>\n<p>\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u307e\u305a\u57fa\u672c\u60c5\u5831\u306e\u5165\u529b\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u3002\u30d7\u30ed\u30d1\u30c6\u30a3\u540d\uff08\u30b5\u30a4\u30c8\u306e\u540d\u79f0\u306a\u3069\uff09\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u3001\u901a\u8ca8\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u65e5\u672c\u306e\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u306f\u300c\u65e5\u672c\u6a19\u6e96\u6642 \uff08GMT+9\uff09\u300d\u3001\u901a\u8ca8\u306f\u300cJPY\uff08\u65e5\u672c\u5186\uff09\u300d\u3092\u9078\u629e\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-07.png\" alt=\"\u30d7\u30ed\u30d1\u30c6\u30a3\u540d\u3084\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u306a\u3069\u3092\u8a2d\u5b9a\" width=\"1280\" height=\"682\" class=\"aligncenter size-full wp-image-52764\" \/><\/p>\n<p>\u6b21\u3078\u9032\u3080\u3068\u696d\u7a2e\u30ab\u30c6\u30b4\u30ea\u306e\u9078\u629e\u3092\u6c42\u3081\u3089\u308c\u308b\u3002\u81ea\u793e\u306e\u696d\u754c\u306b\u8fd1\u3044\u3082\u306e\u3092\u9078\u629e\u3057\u3066\u304a\u3053\u3046\uff08\u3053\u308c\u306b\u3088\u308a\u696d\u7a2e\u5225\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30c7\u30fc\u30bf\u304c\u5c06\u6765\u6d3b\u7528\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\uff09\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u898f\u6a21\uff08\u5f93\u696d\u54e1\u6570\uff09\u3082\u8a2d\u5b9a\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-08.png\" alt=\"\u696d\u7a2e\u3084\u898f\u6a21\u3092\u8a2d\u5b9a\" width=\"1280\" height=\"724\" class=\"aligncenter size-full wp-image-52765\" \/><\/p>\n<p>\u305d\u306e\u5f8c\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9078\u629e\u753b\u9762\u304c\u51fa\u3066\u304d\u305f\u3089\u3001\u305d\u308c\u305e\u308c\u306e\u76ee\u6a19\u306b\u5408\u3046\u3082\u306e\u3092\u9078\u629e\u3057\u3066\u304a\u304f\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-09.png\" alt=\"\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u9078\u629e\u3059\u308b\" width=\"1280\" height=\"843\" class=\"aligncenter size-full wp-image-52766\" \/><\/p>\n<p>\u3053\u3053\u3067\u306e\u76ee\u6a19\u8a2d\u5b9a\u306f\u3001\u306e\u3061\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u63d0\u6848\u3055\u308c\u308b\u5185\u5bb9\u306a\u3069\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002\u305f\u3060\u3001\u3053\u306e\u9078\u629e\u306f\u521d\u671f\u8a2d\u5b9a\u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u5f8c\u304b\u3089\u8abf\u6574\u53ef\u80fd\u3060\u3002\u6df1\u304f\u8003\u3048\u3059\u304e\u305a\u3001\u6b21\u306b\u9032\u3082\u3046\u3002<\/p>\n<p>\u4e0a\u8a18\u3067\uff3b\u4f5c\u6210\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5229\u7528\u898f\u7d04\u306e\u540c\u610f\u753b\u9762\u304c\u51fa\u308b\u3002\u6700\u521d\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u82f1\u6587\u306f\u3001Google\u304c\u63d0\u4f9b\u3059\u308bCookie\u306e\u5229\u7528\u30dd\u30ea\u30b7\u30fc\u306b\u95a2\u3059\u308b\u3082\u306e\u3060\uff08\u904e\u53bb\u306b\u8a31\u8afe\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u51fa\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308b\uff09\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-10.png\" alt=\"Cookie\u306b\u3064\u3044\u3066Agree\uff08\u540c\u610f\uff09\" width=\"1280\" height=\"810\" class=\"aligncenter size-full wp-image-52767\" \/><\/p>\n<p>Cookie\u3092\u5229\u7528\u3057\u306a\u3044\u3068GA4\u3067\u53ce\u96c6\u3067\u304d\u308b\u30c7\u30fc\u30bf\u304c\u5927\u5e45\u306b\u5236\u9650\u3055\u308c\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u901a\u5e38\u306f\uff3bAgree\uff3d\u3092\u9078\u307c\u3046\u3002Cookie\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306f<a href=\"https:\/\/policies.google.com\/technologies\/cookies?hl=ja\" rel=\"noopener\" target=\"_blank\">\u300cGoogle \u306b\u3088\u308b Cookie \u306e\u5229\u7528\u65b9\u6cd5 \u2013 \u30dd\u30ea\u30b7\u30fc\u3068\u898f\u7d04 \u2013 Google\u300d<\/a>\u306b\u3066\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p>\uff3bAgree\uff3d\u3092\u9078\u3093\u3067Cookie\u306e\u8a31\u8afe\u753b\u9762\u304c\u9589\u3058\u305f\u5f8c\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5229\u7528\u898f\u7d04\u304c\u8868\u793a\u3055\u308c\u308b\u3002\u56fd\u3092\u300c\u65e5\u672c\u300d\u306b\u5207\u308a\u66ff\u3048\u3066\u65e5\u672c\u8a9e\u306b\u3057\u305f\u3046\u3048\u3067\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u3001\u554f\u984c\u304c\u306a\u3051\u308c\u3070\uff3b\u540c\u610f\u3059\u308b\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-11.png\" alt=\"\u300c\u65e5\u672c\u300d\u306b\u5207\u308a\u66ff\u3048\u3066\u540c\u610f\u3059\u308b\" width=\"1280\" height=\"809\" class=\"aligncenter size-full wp-image-52768\" \/><\/p>\n<p>\u300c\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u958b\u59cb\u3059\u308b\u300d\u306e\u753b\u9762\u306b\u9077\u79fb\u3057\u305f\u3089\u3001GA4\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\u306f\u5b8c\u4e86\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-12.png\" alt=\"\u300c\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u958b\u59cb\u3059\u308b\u300d\" width=\"1280\" height=\"525\" class=\"aligncenter size-full wp-image-52769\" \/><\/p>\n<h3>2-4. \u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u300c\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u958b\u59cb\u3059\u308b\u300d\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u307e\u305a\u5bfe\u8c61\u3092\u9078\u3076\u3002Web\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u3001\uff3b\u30a6\u30a7\u30d6\uff3d\u3092\u9078\u629e\u3059\u308b\uff08\u30a2\u30d7\u30ea\u306e\u5834\u5408\u306f\u3001\u305d\u308c\u305e\u308c\uff3bAndroid \u30a2\u30d7\u30ea\uff3d\uff3biOS \u30a2\u30d7\u30ea\uff3d\u3092\u9078\u3076\uff09\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-13.png\" alt=\"\uff3b\u30a6\u30a7\u30d6\uff3d\u3092\u9078\u629e\" width=\"1280\" height=\"525\" class=\"aligncenter size-full wp-image-52770\" \/><\/p>\n<p>\u3059\u308b\u3068\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u300d\u753b\u9762\u304c\u958b\u304f\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-14.png\" alt=\"\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\" width=\"1280\" height=\"525\" class=\"aligncenter size-full wp-image-52771\" \/><\/p>\n<p>\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u304b\u3089GA4\u306b\u30c7\u30fc\u30bf\u3092\u9001\u4fe1\u3059\u308b\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u3088\u3046\u306a\u3082\u306e\u3060\u3002\u3053\u3053\u307e\u3067\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u300d\u3068\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u3092\u8a2d\u5b9a\u3057\u305f\u304c\u3001\u968e\u5c64\u3068\u3057\u3066\u306f<strong>\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\uff1e\u30d7\u30ed\u30d1\u30c6\u30a3\uff1e\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d<\/strong>\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u3067\u306f\u3001\u8a08\u6e2c\u3057\u305f\u3044\u30b5\u30a4\u30c8\u306eURL\u3092\u5165\u529b\u3057\u3066\u3001\u30b9\u30c8\u30ea\u30fc\u30e0\u540d\uff08\u30b5\u30a4\u30c8\u540d\u3067OK\uff09\u3092\u8a2d\u5b9a\u3057\u3088\u3046\u3002\uff3b\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\uff3d\u306f\u6709\u52b9\uff08ON\uff09\u306b\u3057\u3066\u304a\u304f\u3068\u3088\u3044\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306e\u307b\u304b\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3084\u96e2\u8131\u30af\u30ea\u30c3\u30af\u3001\u30d5\u30a1\u30a4\u30eb\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u81ea\u52d5\u8ffd\u8de1\u3055\u308c\u308b\u304b\u3089\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-15.png\" alt=\"\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\" width=\"1280\" height=\"453\" class=\"aligncenter size-full wp-image-52772\" \/><\/p>\n<p>\u53f3\u4e0a\u306e\uff3b\u4f5c\u6210\u3057\u3066\u5b9f\u884c\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001GA4\u306e\u6e2c\u5b9aID\u304c\u767a\u884c\u3055\u308c\u308b\u3002\u3053\u308c\u306f<strong>\u300cG-XXXXXXXXXX\u300d<\/strong>\u306e\u5f62\u5f0f\u3067\u3001\u30b5\u30a4\u30c8\u306b\u57cb\u3081\u8fbc\u3080\u30bf\u30b0\u306b\u5fc5\u8981\u3068\u306a\u308b\u756a\u53f7\u3060\u3002<\/p>\n<p>\u3053\u3053\u307e\u3067\u6765\u305f\u3089\u3001\u6b21\u306f\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u30bf\u30b0\u3092\u57cb\u3081\u8fbc\u3080\u30d7\u30ed\u30bb\u30b9\u3092\u9032\u3081\u3066\u3044\u304f\u3002\u3069\u306e\u3088\u3046\u306b\u30b5\u30a4\u30c8\u306b\u57cb\u3081\u8fbc\u3080\u306e\u304b\u3001\u6b21\u306e\u7ae0\u3067\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<h2>3. \u521d\u5fc3\u8005\u5411\u3051GA4\u5c0e\u5165\u30ac\u30a4\u30c9\u30082\u3009\u8a08\u6e2c\u30bf\u30b0\u306e\u8a2d\u7f6e<\/h2>\n<p>\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u4f5c\u6210\u304c\u5b8c\u4e86\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30bf\u30b0\u8a2d\u5b9a\u306e\u8aac\u660e\u753b\u9762\u306b\u9077\u79fb\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-16.png\" alt=\"Google\u30bf\u30b0\u306e\u8a2d\u5b9a\" width=\"1280\" height=\"774\" class=\"aligncenter size-full wp-image-52773\" \/><\/p>\n<p>\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u63a8\u5968\u306f\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u300d\u306e\u4f7f\u7528<\/li>\n<li>WordPress\u306a\u3089\u30d7\u30e9\u30b0\u30a4\u30f3\u3084\u30c6\u30fc\u30de\u304b\u3089\u8a2d\u5b9a\u3067\u304d\u308b<\/li>\n<li>GTM\u3082\u30d7\u30e9\u30b0\u30a4\u30f3\u3082\u4f7f\u308f\u306a\u3044\u5834\u5408\uff08\u76f4\u63a5\u8a2d\u7f6e\uff09<\/li>\n<li>GA4\u306b\u30c7\u30fc\u30bf\u304c\u3046\u307e\u304f\u53cd\u6620\u3055\u308c\u306a\u3044\u3068\u304d\u306f\uff1f<\/li>\n<\/ol>\n<\/div>\n<h3>3-1. \u63a8\u5968\u306f\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u300d\u306e\u4f7f\u7528<\/h3>\n<p>GA4\u306e\u30bf\u30b0\uff08\u8a08\u6e2c\u30b3\u30fc\u30c9\uff09\u306e\u8a2d\u7f6e\u65b9\u6cd5\u306f\u3044\u304f\u3064\u304b\u3042\u308b\u304c\u3001\u521d\u5fc3\u8005\u306b\u306f<strong>\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc \uff08GTM\uff09\u300d\u306e\u5229\u7528<\/strong>\u3092\u5f37\u304f\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/tagmanager\/answer\/12811173\" rel=\"noopener\" target=\"_blank\">Google\u516c\u5f0f\u300cGoogle \u30bf\u30b0 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u3054\u5229\u7528\u30ac\u30a4\u30c9\u300d<\/a><\/p>\n<p><strong>GTM\u3068\u306f\u3001\u307e\u3055\u306bGA4\u306e\u30bf\u30b0\u306e\u3088\u3046\u306a\u30bf\u30b0\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u5c02\u7528\u30c4\u30fc\u30eb<\/strong>\u3067\u3001\u4f7f\u308f\u306a\u3044\u624b\u306f\u306a\u3044\u3002GTM\u3092\u4f7f\u3048\u3070\u3001\u30b5\u30a4\u30c8\u306e\u30bd\u30fc\u30b9\u30b3\u30fc\u30c9\u3092\u76f4\u63a5\u7de8\u96c6\u305b\u305a\u306bWeb\u4e0a\u306e\u64cd\u4f5c\u3060\u3051\u3067GA4\u306e\u30bf\u30b0\u3092\u7ba1\u7406\u30fb\u5c0e\u5165\u3067\u304d\u308b\u3002<\/p>\n<p>GTM\u3092\u4f7f\u3044\u59cb\u3081\u308b\u6700\u521d\u306b\u4e00\u5ea6\u3001GTM\u306e\u30b3\u30fc\u30c9\u3092\u30b5\u30a4\u30c8\u306b\u57cb\u3081\u8fbc\u3081\u3070\u3001\u3042\u3068\u306fGTM\u753b\u9762\u4e0a\u3067\u30bf\u30b0\u306e\u8ffd\u52a0\u30fb\u5909\u66f4\u304c\u53ef\u80fd\u3060\u3002\u4eca\u5f8c\u3001\u30bf\u30b0\u3092\u5897\u3084\u3057\u305f\u308a\u4fee\u6b63\u3057\u305f\u308a\u3059\u308b\u969b\u3082\u3001\u683c\u6bb5\u306b\u697d\u306b\u306a\u308b\u3002<\/p>\n<p>\u7c21\u5358\u306b\u624b\u9806\u3092\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<h4>GTM\u30a2\u30ab\u30a6\u30f3\u30c8\uff06\u30b3\u30f3\u30c6\u30ca\u306e\u4f5c\u6210<\/h4>\n<p><a href=\"http:\/\/tagmanager.google.com\/\" rel=\"noopener\" target=\"_blank\">GTM \uff08tagmanager.google.com\uff09<\/a>\u00a0\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066GTM\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3057\uff08\u901a\u5e38\u306f\u4f1a\u793e\u540d\u3092\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u306b\u3059\u308b\uff09\u3001\u6b21\u306b\u30b3\u30f3\u30c6\u30ca\u3092\u4f5c\u6210\u3059\u308b\u3002\u30b3\u30f3\u30c6\u30ca\u3068\u306f\u30bf\u30b0\u3092\u683c\u7d0d\u3059\u308b\u5165\u308c\u7269\u3067\u3001\u5bfe\u8c61\u30b5\u30a4\u30c8\u306e\u30c9\u30e1\u30a4\u30f3\u3054\u3068\u306b1\u30b3\u30f3\u30c6\u30ca\u7528\u610f\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3060\u3002\u30b3\u30f3\u30c6\u30ca\u4f5c\u6210\u5f8c\u3001\u8868\u793a\u3055\u308c\u308bGTM\u306e\u57cb\u3081\u8fbc\u307f\u7528\u30b3\u30fc\u30c9\uff08\u30b9\u30af\u30ea\u30d7\u30c8\uff09\u3092\u81ea\u793e\u30b5\u30a4\u30c8\u306e&lt;head&gt;\u304a\u3088\u3073&lt;body&gt;\u30bf\u30b0\u5185\u306b\u633f\u5165\u3059\u308b\u3002\u3053\u308c\u306f\u30b5\u30a4\u30c8\u5168\u4f53\u306b\u4e00\u5ea6\u3060\u3051\u884c\u3048\u3070OK\u3060\u3002<\/p>\n<p>\u3053\u306e\u624b\u9806\u306f\u3001<a href=\"https:\/\/lucy.ne.jp\/bazubu\/tagmanager-43949.html\" rel=\"noopener\">\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u4f7f\u3044\u65b9\u3010\u521d\u5fc3\u8005OK\u3011\u5c0e\u5165\u304b\u3089\u8a2d\u5b9a\u4f8b\u307e\u3067\u308f\u304b\u308b\u300d<\/a>\u306b\u3066\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u8a73\u3057\u304f\u306f\u305d\u3061\u3089\u3092\u53c2\u7167\u3044\u305f\u3060\u304f\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3002<\/p>\n<h4>GA4\u8a2d\u5b9a\u30bf\u30b0\u306e\u4f5c\u6210<\/h4>\n<p>GTM\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u30b3\u30f3\u30c6\u30ca\u306e\u6e96\u5099\u304c\u3067\u304d\u305f\u3089\u3001GTM\u306e\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u3067\uff3b\u65b0\u3057\u3044\u30bf\u30b0\u3092\u8ffd\u52a0\uff3d\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-17.png\" alt=\"\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\" width=\"1280\" height=\"541\" class=\"aligncenter size-full wp-image-52774\" \/><\/p>\n<p>\u4ee5\u4e0b\u306e\u30bf\u30b0\u30bf\u30a4\u30d7\u9078\u629e\u753b\u9762\u3092\u958b\u304d\u3001\u300cGoogle\u30bf\u30b0\u300d\u3092\u9078\u629e\u3059\u308b\uff08\u3053\u3053\u3067\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u9078\u3070\u306a\u3044\uff09\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-18.png\" alt=\"\u300cGoogle\u30bf\u30b0\u300d\u3092\u9078\u629e\" width=\"1280\" height=\"486\" class=\"aligncenter size-full wp-image-52775\" \/><\/p>\n<p>Google\u30bf\u30b0\u306e\u8a2d\u5b9a\u753b\u9762\u304c\u958b\u3051\u305f\u3089\u3001\u5148\u307b\u3069GA4\u3067\u767a\u884c\u3055\u308c\u305f\u6e2c\u5b9aID\uff08G-XXXXXXXXXX\uff09\u3092\u30bf\u30b0ID\u306e\u6b04\u306b\u5165\u529b\u3057\u3001\u4fdd\u5b58\u3057\u305f\u3089\u5b8c\u4e86\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-19.png\" alt=\"example\u30d6\u30ed\u30b0_GA4\u30bf\u30b0\" width=\"1280\" height=\"698\" class=\"aligncenter size-full wp-image-52776\" \/><\/p>\n<p>\u30c8\u30ea\u30ac\u30fc\u306b\u306f\u300cAll Pages\uff08\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\uff09\u300d\u3092\u6307\u5b9a\u3057\u3001\u3053\u306e\u30bf\u30b0\u3092\u5168\u30da\u30fc\u30b8\u3067\u6709\u52b9\u306b\u3057\u3066\u304a\u304f\u3002\u3053\u308c\u3067GA4\u306e\u8a08\u6e2c\u304c\u7528\u610f\u3067\u304d\u305f\u3002<\/p>\n<h4>\u88dc\u8db3\uff1aGTM\u5c0e\u5165\u3092\u5f37\u304f\u63a8\u5968\u3059\u308b\u7406\u7531<\/h4>\n<p>GTM\u3092\u4f7f\u3046\u3068\u3001GA4\u306e\u30bf\u30b0\u7ba1\u7406\u3060\u3051\u3067\u306a\u304f\u3001\u5c06\u6765\u7684\u306b\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30b0\u3084\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u306a\u3069\u307b\u304b\u306e\u30c4\u30fc\u30eb\u306e\u30bf\u30b0\u3082\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u3002\u7d50\u679c\u3068\u3057\u3066\u30b3\u30fc\u30c9\u5b9f\u88c5\u306e\u30df\u30b9\u304c\u6e1b\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5c55\u958b\u3082\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b\u306a\u308b\u3002\u521d\u5fc3\u8005\u3067\u3082\u300c\u30bf\u30b0\u306fGTM\u3067\u7ba1\u7406\u3059\u308b\u306e\u304c\u4eca\u3084\u5e38\u8b58\u300d\u3068\u899a\u3048\u3066\u304a\u3044\u3066\u640d\u306f\u306a\u3044\u3002<\/p>\n<h3>3-2. WordPress\u306a\u3089\u30d7\u30e9\u30b0\u30a4\u30f3\u3084\u30c6\u30fc\u30de\u304b\u3089\u8a2d\u5b9a\u3067\u304d\u308b<\/h3>\n<p>\u8fd1\u5e74\u306fCMS\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\uff09\u3092\u5229\u7528\u3057\u3066\u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u3002\u305f\u3068\u3048\u3070WordPress\u3067\u3042\u308c\u3070\u3001GA4\u306e\u30bf\u30b0\u8a2d\u7f6e\u306f\u30d7\u30e9\u30b0\u30a4\u30f3\u306a\u3069\u3092\u4f7f\u3063\u3066\u975e\u5e38\u306b\u7c21\u5358\u306b\u884c\u3048\u308b\u3002<\/p>\n<h4>Google\u516c\u5f0f\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u3046\u65b9\u6cd5<\/h4>\n<p>WordPress\u30e6\u30fc\u30b6\u30fc\u306f\u3001Google\u516c\u5f0f\u306e<a href=\"https:\/\/sitekit.withgoogle.com\/\" rel=\"noopener\" target=\"_blank\">\u300cSite Kit\u300d<\/a>\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u5229\u7528\u3057\u3088\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-20.png\" alt=\"Google\u516c\u5f0f\u306e\u300cSite Kit\u300d\" width=\"1280\" height=\"610\" class=\"aligncenter size-full wp-image-52777\" \/><\/p>\n<p>\u3053\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u9023\u643a\u3059\u308b\u3060\u3051\u3067\u3001\u6e2c\u5b9aID\u3092\u5165\u529b\u3059\u308b\u624b\u9593\u3082\u306a\u304fGA4\u3068\u30b5\u30a4\u30c8\u3092\u63a5\u7d9a\u3067\u304d\u308b\u3002Site Kit\u306f\u524d\u8ff0\u306eGTM\u3068\u9023\u643a\u53ef\u80fd\u3067\u3001GA4\u30bf\u30b0\u3092GTM\u7d4c\u7531\u3067\u8a2d\u7f6e\u3059\u308b\u3068\u3044\u3063\u305f\u8a2d\u5b9a\u3082\u3001\u30d7\u30e9\u30b0\u30a4\u30f3\u753b\u9762\u4e0a\u3067\u5b8c\u7d50\u3067\u304d\u308b\u3002<\/p>\n<p>Site Kit\u306f\u3001\u521d\u5fc3\u8005\u3067\u3082\u6570\u30af\u30ea\u30c3\u30af\u3067\u5c0e\u5165\u304c\u5b8c\u4e86\u3059\u308b\u624b\u8efd\u3055\u304c\u9b45\u529b\u3060\u3002\u3055\u3089\u306b\u3001\u62e1\u5f35\u6027\u3084\u5168\u4f53\u52b9\u7387\u3001\u5c06\u6765\u3092\u898b\u636e\u3048\u305f\u904b\u7528\u3092\u8003\u3048\u3066\u3082\u3001<strong>\u300cSite Kit\u30d7\u30e9\u30b0\u30a4\u30f3\uff0bGTM\u7d4c\u7531\u300d\u306f\u7406\u306b\u304b\u306a\u3063\u3066\u304a\u308a\u63a8\u5968\u3067\u304d\u308b\u65b9\u6cd5<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<h4>\u30c6\u30fc\u30de\u3084\u5225\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u3046\u65b9\u6cd5<\/h4>\n<p>\u4f7f\u7528\u4e2d\u306eWordPress\u30c6\u30fc\u30de\u306b\u3088\u3063\u3066\u306f\u3001\u7ba1\u7406\u753b\u9762\u306b\u6e2c\u5b9aID\u3092\u76f4\u63a5\u5165\u529b\u3067\u304d\u308b\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308b\u3002\u305d\u306e\u3088\u3046\u306a\u9805\u76ee\u304c\u3042\u308c\u3070\u3001GA4\u306e\u6e2c\u5b9aID \uff08G-XXXX&#8230;\uff09 \u3092\u8cbc\u308a\u4ed8\u3051\u3066\u4fdd\u5b58\u3059\u308c\u3070\u8a2d\u7f6e\u5b8c\u4e86\u3060\u3002<\/p>\n<p>\u307e\u305f\u3001\u30c6\u30fc\u30de\u306b\u6a5f\u80fd\u304c\u306a\u304f\u3066\u3082<a href=\"https:\/\/wpcode.com\/\" rel=\"noopener\" target=\"_blank\">\u300cWPCode\u300d<\/a>\u3084<a href=\"https:\/\/ja.wordpress.org\/plugins\/wp-headers-and-footers\/\" rel=\"noopener\" target=\"_blank\">\u300cInsert Headers And Footers\u300d<\/a>\u306a\u3069\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u3048\u3070\u3001&lt;head&gt;\u306b\u4efb\u610f\u306e\u30b3\u30fc\u30c9\u3092\u633f\u5165\u3067\u304d\u308b\u306e\u3067\u3001\u305d\u3053\u306bGA4\u30bf\u30b0\u306e\u8a08\u6e2c\u30b3\u30fc\u30c9\u3092\u8a18\u8ff0\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002 \u521d\u5fc3\u8005\u306b\u306f\u524d\u8ff0\u306eSite Kit\u304c\u6700\u3082\u7c21\u5358\u3060\u304c\u3001\u4e8b\u60c5\u304c\u3042\u308c\u3070\u74b0\u5883\u306b\u5408\u308f\u305b\u3066\u9069\u3057\u305f\u65b9\u6cd5\u3092\u9078\u3076\u3068\u3088\u3044\u3002<\/p>\n<h3>3-3. GTM\u3082\u30d7\u30e9\u30b0\u30a4\u30f3\u3082\u4f7f\u308f\u306a\u3044\u5834\u5408\uff08\u76f4\u63a5\u8a2d\u7f6e\uff09<\/h3>\n<p>\u3082\u3057\u4f55\u3089\u304b\u306e\u7406\u7531\u3067GTM\u3082\u30d7\u30e9\u30b0\u30a4\u30f3\u3082\u4f7f\u308f\u306a\u3044\u5834\u5408\u306f\u3001GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u53d6\u5f97\u3057\u305f\u8a08\u6e2c\u30b3\u30fc\u30c9\u3092\u30b5\u30a4\u30c8\u306eHTML\u306b\u76f4\u63a5\u57cb\u3081\u8fbc\u3080\u65b9\u6cd5\u3082\u3042\u308b\u3002\u5177\u4f53\u7684\u306b\u306f\u3001GA4\u306e\u30bf\u30b0\u8a2d\u5b9a\u8aac\u660e\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u308b\u6307\u5b9a\u306e\u30b3\u30fc\u30c9\u3092\u30b3\u30d4\u30fc\u3057\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e&lt;head&gt;\u8981\u7d20\u306e\u76f4\u5f8c\u306b\u8cbc\u308a\u4ed8\u3051\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-21.png\" alt=\"GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u53d6\u5f97\u3057\u305f\u8a08\u6e2c\u30b3\u30fc\u30c9\" width=\"1280\" height=\"502\" class=\"aligncenter size-full wp-image-52778\" \/><\/p>\n<p>\u305f\u3060\u3057\u3001\u4eca\u5f8c\u306e\u904b\u7528\u306e\u3057\u3084\u3059\u3055\u3084\u30df\u30b9\u9632\u6b62\u306e\u89b3\u70b9\u304b\u3089\u3001\u53ef\u80fd\u306a\u9650\u308aGTM\u7d4c\u7531\u306e\u5b9f\u88c5\u3092\u63a8\u5968\u3059\u308b\u3002<\/p>\n<h3>3-4. GA4\u306b\u30c7\u30fc\u30bf\u304c\u3046\u307e\u304f\u53cd\u6620\u3055\u308c\u306a\u3044\u3068\u304d\u306f\uff1f<\/h3>\n<p>\u4ee5\u4e0a\u304c\u3001GA4\u306e\u5c0e\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u624b\u9806\u3060\u3002<\/p>\n<p>GA4\u30bf\u30b0\u306e\u8a2d\u7f6e\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001GA4\u306e\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u30c7\u30fc\u30bf\u304c\u5165\u3063\u3066\u304f\u308b\u304b\u78ba\u8a8d\u3057\u3088\u3046\u3002<strong>\u30c7\u30fc\u30bf\u304c\u53cd\u6620\u3055\u308c\u308b\u307e\u3067\u306e\u6642\u9593\u306f\u3001\u901a\u5e38\u306f\u6570\u5206\u304b\u3089\u6570\u5341\u5206\u7a0b\u5ea6<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u304c\u5165\u3063\u3066\u3053\u306a\u3044\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-22.png\" alt=\"\u30c7\u30fc\u30bf\u304c\u5165\u3063\u3066\u3053\u306a\u3044\u5834\u5408\u306e\u753b\u9762\" width=\"1280\" height=\"770\" class=\"aligncenter size-full wp-image-52779\" \/><\/p>\n<p>\u30bf\u30b0\u3092\u8a2d\u5b9a\u3057\u3066\u304b\u308948\u6642\u9593\u7d4c\u904e\u3057\u3066\u3082\u30c7\u30fc\u30bf\u304c\u6b63\u3057\u304f\u53cd\u6620\u3055\u308c\u306a\u3044\u3068\u304d\u306f\u3001\u554f\u984c\u304c\u751f\u3058\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002Google\u516c\u5f0f\u30d8\u30eb\u30d7\u306e\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/9311124?hl=ja\" rel=\"noopener\" target=\"_blank\">\u300c[GA4] \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306e\u30bf\u30b0\u8a2d\u5b9a\u306e\u30c8\u30e9\u30d6\u30eb\u30b7\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u300d<\/a>\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3002\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u9805\u76ee\u3092\u4e01\u5be7\u306b\u78ba\u8a8d\u3057\u3066\u3044\u3051\u3070\u3001\u89e3\u6c7a\u3067\u304d\u308b\u306f\u305a\u3060\u3002<\/p>\n<h2>4. GA4\u521d\u671f\u8a2d\u5b9a\u304c\u7d42\u308f\u3063\u305f\u3089\u8ffd\u52a0\u8a2d\u5b9a\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>GA4\u306b\u7121\u4e8b\u306b\u30c7\u30fc\u30bf\u304c\u53cd\u6620\u3055\u308c\u305f\u3053\u3068\u304c\u78ba\u8a8d\u3067\u304d\u305f\u3089\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4ee5\u4e0b\u306e\u8ffd\u52a0\u8a2d\u5b9a\u3082\u884c\u3063\u3066\u304a\u3053\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>Google\u5e83\u544a\u30fbSearch Console\u30fb\u4ed6\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u9023\u643a<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a<\/li>\n<li>\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u309214\u30ab\u6708\u306b\u5ef6\u9577<\/li>\n<li>\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u9664\u5916<\/li>\n<\/ol>\n<\/div>\n<h3>4-1. Google\u5e83\u544a\u30fbSearch Console\u30fb\u4ed6\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u9023\u643a<\/h3>\n<p>\u5e83\u544a\u6210\u679c\u3084Google\u691c\u7d22\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u72b6\u6cc1\u306f\u3001GA4\u30ec\u30dd\u30fc\u30c8\u5185\u3067\u4e00\u7dd2\u306b\u628a\u63e1\u3067\u304d\u308b\u3068\u4fbf\u5229\u3060\u3002Google\u5e83\u544a\u3084Search Console\u3068GA4\u3092\u9023\u643a\u3055\u305b\u3088\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<p class=\"attention-p\"><strong>\u3010\u3084\u308a\u65b9\u3011<\/strong><\/p>\n<ol>\n<li>\uff3b\u7ba1\u7406\uff08\u6b6f\u8eca\u30de\u30fc\u30af\uff09\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u7ba1\u7406\u753b\u9762\u3092\u958b\u304d\u3001\uff3b\u30b5\u30fc\u30d3\u30b9\u9593\u306e\u30ea\u30f3\u30af\u8a2d\u5b9a\uff3d\u304b\u3089\u300cGoogle\u5e83\u544a\u306e\u30ea\u30f3\u30af\u300d\u300cSearch Console\u306e\u30ea\u30f3\u30af\u300d\u306a\u3069\u3001\u9023\u643a\u3055\u305b\u305f\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3093\u3067\u3001\u6307\u793a\u306b\u5f93\u3063\u3066\u9023\u643a\u3055\u305b\u308b\u3002<\/li>\n<li>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u3001Firebase\uff08\u30a2\u30d7\u30ea\u89e3\u6790\uff09\u3084BigQuery\uff08\u30c7\u30fc\u30bf\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306a\u3069\u3082\u30ea\u30f3\u30af\u3059\u308b\u3002<\/li>\n<\/ol>\n<\/div>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-23.png\" alt=\"Google\u5e83\u544a\u3084Search Console\u3068GA4\u3092\u9023\u643a\u3055\u305b\u308b\" width=\"1280\" height=\"974\" class=\"aligncenter size-full wp-image-52780\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u3001Google\u5e83\u544a\u3092\u30ea\u30f3\u30af\u3059\u308b\u3068\u3001\u5e83\u544a\u304b\u3089\u306e\u8a2a\u554f\u8005\u304c\u30b5\u30a4\u30c8\u5185\u3067\u3069\u3093\u306a\u884c\u52d5\u3092\u53d6\u3063\u305f\u304b\u3092\u8ffd\u3048\u308b\u3002Search Console\u3092\u9023\u643a\u3059\u308b\u3068\u3001SEO\u65bd\u7b56\u306e\u52b9\u679c\u691c\u8a3c\u304c\u306f\u304b\u3069\u308b\u3002\u305f\u3068\u3048\u3070\u300c\u3069\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u591a\u304f\u6d41\u5165\u3092\u751f\u3093\u3067\u3044\u308b\u304b\u300d\u3092GA4\u5185\u3067\u89e3\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<h3>4-2. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a<\/h3>\n<p>\u304a\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u5546\u54c1\u8cfc\u5165\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u6b63\u3057\u304f\u8ffd\u8de1\u3059\u308b\u306b\u306f\u3001GA4\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3068\u4fbf\u5229\u3060\u3002<\/p>\n<p>\u3053\u3053\u3067\u3044\u3046<strong>\u300c\u30a4\u30d9\u30f3\u30c8\u300d<\/strong>\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u5185\u3067\u8d77\u3053\u3059\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u6307\u3057\u3066\u3044\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u30da\u30fc\u30b8\u3092\u8868\u793a\u3059\u308b\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3001\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3001\u52d5\u753b\u3092\u518d\u751f\u3059\u308b\u3068\u3044\u3063\u305f\u52d5\u4f5c\u304c\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a18\u9332\u3055\u308c\u3001GA4\u306f\u305d\u308c\u3092\u5206\u6790\u3059\u308b\u4ed5\u7d44\u307f\u3060\u3002<\/p>\n<div class=\"attention a-1\">\n<p class=\"attention-p\"><strong>\u3010\u3084\u308a\u65b9\u3011<\/strong><\/p>\n<ol>\n<li>GA4\u7ba1\u7406\u753b\u9762\u306e\uff3b\u30c7\u30fc\u30bf\u306e\u8868\u793a\uff3d\u2192\uff3b\u30a4\u30d9\u30f3\u30c8\uff3d\u3092\u958b\u304f\u3002<\/li>\n<li>\u3059\u3067\u306b\u767a\u751f\u3057\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u4e00\u89a7\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u3092\u63a2\u3057\u3001\uff3b\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\uff3d\u306e\u30c8\u30b0\u30eb\u30dc\u30bf\u30f3\u3092\u30aa\u30f3\u306b\u3059\u308b\u3002<\/li>\n<li>\u6a19\u6e96\u3067\u306f\u8a18\u9332\u3055\u308c\u3066\u3044\u306a\u3044\u7279\u5b9a\u306e\u52d5\u4f5c\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u52a0\u3048\u305f\u3044\u5834\u5408\u306f\u3001\u307e\u305a\u30bf\u30b0\u8a2d\u5b9a\u3067\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u4f5c\u6210\u3057\u305f\u3046\u3048\u3067\u3001\u4e0a\u8a18\u3068\u540c\u3058\u624b\u9806\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u6307\u5b9a\u3059\u308b\u3002<\/li>\n<li>\u6b63\u3057\u304f\u8a2d\u5b9a\u3067\u304d\u308c\u3070\u3001\u5404\u30ec\u30dd\u30fc\u30c8\u306b\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/li>\n<\/ol>\n<\/div>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-24.png\" alt=\"\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\" width=\"1280\" height=\"702\" class=\"aligncenter size-full wp-image-52781\" \/><\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306f\u3001\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-set-up-ga4-conversion-52986.html\">GA4\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u78ba\u8a8d\u65b9\u6cd5\u30fb\u6ce8\u610f\u3057\u305f\u3044\u30df\u30b9\u307e\u3067\u89e3\u8aac<\/a>\u300d\u306b\u3066\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<h4>\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u300d\u306b\u3064\u3044\u3066\u306e\u88dc\u8db3<\/h4>\n<p>\u524d\u8ff0\u306e\u3068\u304a\u308a\u3001GA4\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3044\u3046\u5358\u4f4d\u3067\u6349\u3048\u3066\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u30a4\u30d9\u30f3\u30c8\u540d\u304c\u4ed8\u3044\u3066\u3044\u308b\u3002\u201cpage_view\u201d\uff08\u30da\u30fc\u30b8\u306e\u95b2\u89a7\uff09\u3084\u3001\u201cclick\u201d\uff08\u30af\u30ea\u30c3\u30af\uff09\u306a\u3069\u304c\u4ee3\u8868\u4f8b\u3060\u3002\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306b\u65e5\u6642\u3084\u30da\u30fc\u30b8URL\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u30dc\u30bf\u30f3\u306eID\u306a\u3069\u306e\u60c5\u5831\u3082\u53ce\u96c6\u3067\u304d\u3001\u7d30\u304b\u3044\u5206\u6790\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>GA4\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u8a2d\u5b9a\u306e\u307e\u307e\u3067\u3082\u591a\u304f\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u81ea\u52d5\u53ce\u96c6\u3055\u308c\u308b\u304c\u3001\u81ea\u5206\u3067\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u30a4\u30d9\u30f3\u30c8\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002\u305d\u308c\u304c<strong>\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u300d<\/strong>\u3060\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u624b\u9806\u306f\u5225\u8a18\u4e8b\u306e\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/ga4-event-settings-52946.html\">GA4\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff1a\u521d\u5fc3\u8005\u5411\u3051\u624b\u9806\u304b\u3089\u6d3b\u7528\u6cd5\u307e\u3067<\/a>\u300d\u306b\u307e\u3068\u3081\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>\u306a\u304a\u3001\u521d\u5fc3\u8005\u306e\u5834\u5408\u306f\u3001\u6700\u521d\u304b\u3089\u8907\u96d1\u306a\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u3089\u306a\u304f\u3066\u3082\u3001\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u6307\u5b9a\u3059\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u308b\u3068\u7406\u89e3\u304c\u9032\u307f\u3084\u3059\u3044\u3002\u3042\u308b\u7a0b\u5ea6\u6163\u308c\u3066\u304d\u305f\u3089\u3001\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u306b\u3082\u30c1\u30e3\u30ec\u30f3\u30b8\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h3>4-3. \u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u309214\u30ab\u6708\u306b\u5ef6\u9577<\/h3>\n<p>\u521d\u671f\u8a2d\u5b9a\u3067\u306fGA4\u306e\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u304c2\u30ab\u6708\u306b\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u308c\u3092\u6700\u9577\u306e14\u30ab\u6708\u306b\u5ef6\u9577\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<p class=\"attention-p\"><strong>\u3010\u3084\u308a\u65b9\u3011<\/strong><\/p>\n<ol>\n<li>GA4\u7ba1\u7406\u753b\u9762\u306e\uff3b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u4fee\u6b63\uff3d\u2192\uff3b\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\uff3d\u3092\u958b\u304f\u3002<\/li>\n<li>\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u3092\uff3b14\u304b\u6708\uff3d\u306b\u5909\u66f4\u3057\u3066\u4fdd\u5b58\u3059\u308b\u3002<\/li>\n<\/ol>\n<\/div>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-25.png\" alt=\"\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u309214\u30ab\u6708\u306b\u5ef6\u9577\" width=\"1280\" height=\"639\" class=\"aligncenter size-full wp-image-52782\" \/><\/p>\n<h3>4-4. \u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u9664\u5916<\/h3>\n<p>GA4\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u81ea\u793e\u30b9\u30bf\u30c3\u30d5\u306e\u30a2\u30af\u30bb\u30b9\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u30c6\u30b9\u30c8\u5b9f\u884c\u304c\u542b\u307e\u308c\u308b\u3068\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u304c\u6df7\u3056\u3063\u3066\u3057\u307e\u3044\u3001\u6b63\u3057\u3044\u6570\u5b57\u304c\u308f\u304b\u3089\u306a\u304f\u306a\u308b\u3002\u793e\u5185\u30a2\u30af\u30bb\u30b9\u3092\u96c6\u8a08\u304b\u3089\u5916\u3059\u8a2d\u5b9a\u3092\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<p class=\"attention-p\"><strong>\u3010\u3084\u308a\u65b9\u3011<\/strong><\/p>\n<ol>\n<li>GA4\u7ba1\u7406\u753b\u9762\u304b\u3089\uff3b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u4fee\u6b63\uff3d\u2192\uff3b\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\uff3d\u3092\u958b\u304d\u3001\u8a2d\u5b9a\u3057\u305f\u3044\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3002<\/li>\n<li>\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a73\u7d30\u3067\uff3b\u30bf\u30b0\u8a2d\u5b9a\u3092\u884c\u3046\uff3d\u2192\uff3b\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5b9a\u7fa9\uff3d\u2192\uff3b\u4f5c\u6210\uff3d\u3068\u9032\u307f\u3001\u81ea\u793e\u306e\u30b0\u30ed\u30fc\u30d0\u30ebIP\u30a2\u30c9\u30ec\u30b9\u3092\u767b\u9332\u3059\u308b\u3002<\/li>\n<li>IP\u30a2\u30c9\u30ec\u30b9\u3092\u767b\u9332\u5f8c\u306f\u300c\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30eb\u30fc\u30eb\u300d\u304c\u4f5c\u6210\u3055\u308c\u3001\u81ea\u793e\u30a2\u30af\u30bb\u30b9\u304c\u81ea\u52d5\u7684\u306b\u9664\u5916\u3055\u308c\u308b\u8a2d\u5b9a\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<\/ol>\n<\/div>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-26.png\" alt=\"\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\" width=\"1280\" height=\"702\" class=\"aligncenter size-full wp-image-52783\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-27.png\" alt=\"\u81ea\u793e\u306e\u30b0\u30ed\u30fc\u30d0\u30ebIP\u30a2\u30c9\u30ec\u30b9\u3092\u767b\u9332\" width=\"1280\" height=\"630\" class=\"aligncenter size-full wp-image-52784\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-28.png\" alt=\"\u9664\u5916\u3057\u305f\u3044IP\u30a2\u30c9\u30ec\u30b9\u3092\u8a2d\u5b9a\" width=\"1280\" height=\"729\" class=\"aligncenter size-full wp-image-52785\" \/><\/p>\n<p>\u306a\u304a\u3001\u9664\u5916\u3059\u3079\u304dIP\u304c\u308f\u304b\u3089\u306a\u3044\u5834\u5408\u306f\u3001\u81ea\u793e\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u7ba1\u7406\u90e8\u9580\u306b\u554f\u3044\u5408\u308f\u305b\u3066\u78ba\u8a8d\u3057\u306a\u304c\u3089\u9032\u3081\u3088\u3046\u3002<\/p>\n<p>\u3088\u308a\u8a73\u3057\u3044\u624b\u9806\u89e3\u8aac\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f\u3001Google\u516c\u5f0f\u30d8\u30eb\u30d7\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/10104470?hl=ja\" rel=\"noopener\" target=\"_blank\">\u300c[GA4] \u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u9664\u5916\u300d<\/a>\u3082\u3042\u308f\u305b\u3066\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2>5. GA4\u306e\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\uff1aGA4\u3067\u62bc\u3055\u3048\u308b\u3079\u304d\u57fa\u672c\u6307\u6a19<\/h2>\n<p>\u3053\u3053\u307e\u3067\u306e\u6e96\u5099\u304c\u6574\u3063\u305f\u3089\u3001\u30b5\u30a4\u30c8\u304b\u3089GA4\u3078\u306e\u8a08\u6e2c\u30c7\u30fc\u30bf\u306e\u9001\u4fe1\u304c\u884c\u308f\u308c\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3057\u3066\u3044\u304f\u3002GA4\u753b\u9762\u5de6\u5074\u306b\u3042\u308b\u30b0\u30e9\u30d5\u306e\u30a2\u30a4\u30b3\u30f3\u304b\u3089\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u306e\u3067\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u898b\u65b9\u3092\u5b66\u3093\u3067\u3044\u3053\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-29.png\" alt=\"\u30b0\u30e9\u30d5\u306e\u30a2\u30a4\u30b3\u30f3\u304b\u3089\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\" width=\"1280\" height=\"774\" class=\"aligncenter size-full wp-image-52786\" \/><\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u307e\u305a\u62bc\u3055\u3048\u305f\u3044\u6307\u6a19\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u95a2\u9023\u6307\u6a19<\/li>\n<li>\u96c6\u5ba2\uff08\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30fb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\uff09<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6307\u6a19<\/li>\n<\/ol>\n<\/div>\n<h3>5-1. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u95a2\u9023\u6307\u6a19<\/h3>\n<p>\u300c\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u300d\u3084\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u7d99\u7d9a\u6642\u9593\u300d\u306a\u3069\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u95a2\u9023\u6307\u6a19\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u5ea6\u5408\u3044\u3092\u628a\u63e1\u3059\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3042\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-30.png\" alt=\"\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6982\u8981\" width=\"1280\" height=\"690\" class=\"aligncenter size-full wp-image-52787\" \/><\/p>\n<p>\u3053\u3053\u3067\u3044\u3046\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u3001<strong>\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u5185\u3067\u3069\u306e\u7a0b\u5ea6\u3001\u7a4d\u6975\u7684\u306b\u884c\u52d5\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\uff1f\u300d<\/strong>\u306e\u3053\u3068\u3060\u3002\u4f8b\u3068\u3057\u3066\u3001\u6ede\u5728\u6642\u9593\u304c\u9577\u3044\u307b\u3069\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3044\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306f\u3001\u305f\u3068\u3048\u3070\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308c\u3070\u30e6\u30fc\u30b6\u30fc\u304c\u8a18\u4e8b\u3092\u3057\u3063\u304b\u308a\u8aad\u3093\u3067\u3044\u308b\u304b\u3092\u793a\u3059\u91cd\u8981\u306a\u6570\u5024\u3068\u306a\u308b\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u4f4e\u3044\u5834\u5408\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u3084\u8aad\u307f\u3084\u3059\u3055\u306b\u8ab2\u984c\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u3042\u308b\u3044\u306fEC\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u5546\u54c1\u30da\u30fc\u30b8\u306b\u6ede\u5728\u3057\u3066\u3044\u308b\u6642\u9593\u304c\u77ed\u3044\u306a\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u9b45\u529b\u3092\u611f\u3058\u306a\u304b\u3063\u305f\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u9006\u306b\u9577\u3044\u6642\u9593\u3092\u304b\u3051\u3066\u95b2\u89a7\u3057\u95a2\u9023\u30da\u30fc\u30b8\u3082\u53c2\u7167\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3068\u63a8\u6e2c\u3067\u304d\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u30b5\u30a4\u30c8\u306e\u3069\u306e\u90e8\u5206\u304c\u5f37\u307f\u3067\u3001\u3069\u3053\u306b\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u304b\u3092\u898b\u6975\u3081\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<h3>5-2. \u96c6\u5ba2\uff08\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30fb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\uff09<\/h3>\n<p>\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\u306f\u3001<strong>\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u7d4c\u8def\u3092\u7406\u89e3\u3059\u308b\u91cd\u8981\u6307\u6a19<\/strong>\u306b\u306a\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u304b\u3089\u6765\u3066\u3044\u308b\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u306a\u3044\u3068\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u6295\u8cc7\u3084SEO\u5bfe\u7b56\u3092\u6253\u3064\u3053\u3068\u306f\u96e3\u3057\u3044\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-31.png\" alt=\"\" width=\"1280\" height=\"790\" class=\"aligncenter size-full wp-image-52788\" \/><\/p>\n<p>GA4\u306e\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001<\/p>\n<ul>\n<li>Organic Search\uff08\u81ea\u7136\u691c\u7d22\uff09<\/li>\n<li>Direct\uff08\u76f4\u63a5\uff09<\/li>\n<li>Referral\uff08\u4ed6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\uff09<\/li>\n<li>Paid Search\uff08\u6709\u6599\u691c\u7d22\u5e83\u544a\uff09<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u30c1\u30e3\u30cd\u30eb\uff08\u6d41\u5165\u7d4c\u8def\uff09\u3054\u3068\u306b\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u30b5\u30a4\u30c8\u8a2a\u554f\u6570\uff09\u3084\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u6570\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff08\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u6570\uff09\u306a\u3069\u304c\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u7279\u5b9a\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u6210\u7e3e\u3092\u4f38\u3070\u3057\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u65bd\u7b56\u3092\u5f37\u5316\u3059\u308b\u7cf8\u53e3\u306b\u306a\u308b\u3057\u3001\u9006\u306b\u4f38\u3073\u60a9\u3080\u30c1\u30e3\u30cd\u30eb\u304c\u3042\u308c\u3070\u8ffd\u52a0\u306e\u30c6\u30b3\u5165\u308c\u3092\u691c\u8a0e\u3057\u3084\u3059\u3044\u3002<\/p>\n<h3>5-3. \u30e6\u30fc\u30b6\u30fc\u5c5e\u6027<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\uff08\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u56fd\u30fb\u5730\u57df\u30fb\u8208\u5473\u95a2\u5fc3\u30fb\u305d\u306e\u4ed6\uff09\u3084\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3001\u30ea\u30d4\u30fc\u30c8\u30e6\u30fc\u30b6\u30fc\u306a\u3069\u304c\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-32.png\" alt=\"\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306e\u6982\u8981\" width=\"1280\" height=\"936\" class=\"aligncenter size-full wp-image-52789\" \/><\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30ec\u30dd\u30fc\u30c8\u306f\u3001<strong>\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u7279\u6027\u3092\u6301\u3063\u305f\u4eba\u305f\u3061\u306a\u306e\u304b\u7406\u89e3\u3059\u308b<\/strong>\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u82e5\u5e74\u5c64\u306e\u5272\u5408\u304c\u9ad8\u3044\u306a\u3089\u3001SNS\u3068\u306e\u9023\u52d5\u3092\u5f37\u5316\u3059\u308b\u3068\u3044\u3063\u305f\u6226\u7565\u304c\u8003\u3048\u3089\u308c\u308b\u3002\u9006\u306b\u5e74\u9f62\u5c64\u304c\u9ad8\u3081\u3067\u3042\u308c\u3070\u3001\u3088\u308a\u8a73\u3057\u3044\u5546\u54c1\u8aac\u660e\u3084\u843d\u3061\u7740\u3044\u305f\u30c7\u30b6\u30a4\u30f3\u3092\u610f\u8b58\u3059\u308b\u306a\u3069\u3001\u30b5\u30a4\u30c8\u306e\u4f5c\u308a\u65b9\u3092\u6700\u9069\u5316\u3057\u3084\u3059\u3044\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u80cc\u666f\u3092\u77e5\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u3088\u308a\u7684\u78ba\u306b\u5c55\u958b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<h3>5-4. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6307\u6a19<\/h3>\n<p>\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3055\u307e\u3056\u307e\u3060\u304c\u3001\u4ee3\u8868\u7684\u306a\u3082\u306e\u306f\u300c\u5546\u54c1\u8cfc\u5165\u300d\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u9001\u4fe1\u300d\u300c\u8cc7\u6599\u8acb\u6c42\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u300d\u300c\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u767b\u9332\u300d\u306a\u3069\u3060\u3002<\/p>\n<p>\u5148\u306b\u3082\u8ff0\u3079\u305f\u3068\u304a\u308a\u3001GA4\u3067\u306f\u3001\u3053\u308c\u3089\u306b\u5bfe\u5fdc\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3057\u3066\u304a\u304f\u3068\u3001\u30ec\u30dd\u30fc\u30c8\u4e0a\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-33.png\" alt=\"\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8868\u793a\u3055\u308c\u308b\" width=\"1280\" height=\"799\" class=\"aligncenter size-full wp-image-52790\" \/><\/p>\n<p><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u3084\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u628a\u63e1<\/strong>\u3057\u3066\u304a\u3053\u3046\u3002\u305f\u3068\u3048\u3070\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c1%\u3067\u3001\u30e1\u30fc\u30eb\u304b\u3089\u306e\u6d41\u5165\u304c5%\u3067\u3042\u308c\u3070\u3001\u30e1\u30fc\u30eb\u7d4c\u7531\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u307b\u3046\u304c\u6e29\u5ea6\u611f\u304c\u9ad8\u3044\u3068\u3044\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u201c\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u8cea\u306e\u9055\u3044\u201d\u3082GA4\u3067\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>5-5. \u88dc\u8db3\uff1a\u898b\u305f\u3044\u6307\u6a19\u304c\u898b\u5f53\u305f\u3089\u306a\u3044\u3068\u304d\u306f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b<\/h3>\n<p>\u81ea\u5206\u306eGA4\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u753b\u50cf\u3068\u8868\u793a\u304c\u9055\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u898b\u305f\u3044\u6307\u6a19\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u304d\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3088\u3046\u3002<\/p>\n<p>\u30ec\u30dd\u30fc\u30c8\u306e\u53f3\u4e0a\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u925b\u7b46\u30a2\u30a4\u30b3\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30da\u30fc\u30b8\u306b\u79fb\u52d5\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-34.png\" alt=\"\u925b\u7b46\u30a2\u30a4\u30b3\u30f3\u3092\u30af\u30ea\u30c3\u30af\" width=\"1280\" height=\"900\" class=\"aligncenter size-full wp-image-52791\" \/><\/p>\n<p>\u8868\u793a\u3055\u305b\u308b\u30b0\u30e9\u30d5\uff08\u30ab\u30fc\u30c9\uff09\u306e\u9806\u5e8f\u3092\u5165\u308c\u66ff\u3048\u305f\u308a\u3001\u65b0\u3057\u3044\u30ab\u30fc\u30c9\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3057\u3066\u3001\u4f7f\u3044\u52dd\u624b\u3092\u9ad8\u3081\u3066\u3044\u3053\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-36.png\" alt=\"\u30ab\u30fc\u30c9\u306e\u9078\u629e\" width=\"1280\" height=\"900\" class=\"aligncenter size-full wp-image-52792\" \/><\/p>\n<h2>6. \u6210\u529f\u3059\u308bSEO\u62c5\u5f53\u8005\u30fb\u30de\u30fc\u30b1\u30bf\u30fc\u306fGA4\u306e\u3053\u3053\u3092\u898b\u3066\u3044\u308b<\/h2>\n<p>\u3053\u3053\u307e\u3067\u306f\u521d\u5fc3\u8005\u5411\u3051\u306b\u57fa\u790e\u89e3\u8aac\u3092\u3057\u3066\u304d\u305f\u304c\u3001\u4ee5\u964d\u306fGA4\u306b\u6163\u308c\u3066\u304d\u305f\u4e2d\u7d1a\u8005\u4ee5\u4e0a\u3092\u5bfe\u8c61\u306b\u4f7f\u3044\u3053\u306a\u3057\u306e\u30b3\u30c4\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>GA4\u306b\u307e\u3060\u4e0d\u6163\u308c\u306a\u6bb5\u968e\u3067\u8aad\u3080\u3068\u6df7\u4e71\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u3001\u3042\u308b\u7a0b\u5ea6\u7fd2\u719f\u3057\u3066\u304b\u3089\u8aad\u307f\u9032\u3081\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/p>\n<p>\u3067\u306f\u3001\u6210\u529f\u3059\u308bSEO\u62c5\u5f53\u8005\u30fb\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001GA4\u306e\u3069\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u76ee\u3057\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\u3002\u305d\u306e\u7740\u773c\u70b9\u3092\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u306e\u8cea\u3068\u884c\u52d5<\/li>\n<li>\u5404\u30da\u30fc\u30b8\u306e\u8ca2\u732e\u5ea6\u5206\u6790<\/li>\n<li>\u5e83\u544a\u3068\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u306e\u6d3b\u7528<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30cb\u30fc\u306e\u53ef\u8996\u5316<\/li>\n<li>\u5b9a\u91cf\u6307\u6a19\u3068\u5b9a\u6027\u6307\u6a19\u306e\u7d71\u5408<\/li>\n<\/ol>\n<\/div>\n<h3>6-1. \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u306e\u8cea\u3068\u884c\u52d5<\/h3>\n<p>\u5358\u306b\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u6570\u25cb\u25cb\u4ef6\u300d\u3067\u306f\u306a\u304f\u3001<strong>\u305d\u306e\u5f8c\u306e\u884c\u52d5\u6307\u6a19\u307e\u3067\u78ba\u8a8d\u3059\u308b<\/strong>\u306e\u304c\u30c7\u30ad\u308b\u62c5\u5f53\u8005\u3060\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u81ea\u7136\u691c\u7d22\u304b\u3089\u6765\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u7d99\u7d9a\u6642\u9593\u3001\u3055\u3089\u306b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3002<\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u3092\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\uff08*3\uff09\u3067\u6df1\u6398\u308a\u3057\u3001\u300c\u72d9\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u6765\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3057\u3063\u304b\u308a\u30b5\u30a4\u30c8\u5185\u3092\u56de\u904a\u3057\u3066\u3044\u308b\u304b\uff1f\u300d\u3092\u628a\u63e1\u3059\u308b\u3002<\/p>\n<p>\u300c\u30a2\u30af\u30bb\u30b9\u306f\u591a\u3044\u304c\u3059\u3050\u96e2\u8131\u3055\u308c\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u300c\u30a2\u30af\u30bb\u30b9\u306f\u5c11\u306a\u3044\u304c\u6fc3\u3044\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\uff09\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u304c\u898b\u3048\u3066\u304f\u308b\u3002<\/p>\n<p>\u524d\u8005\u306b\u8a72\u5f53\u3059\u308b\u5834\u5408\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3057\u305f\u30da\u30fc\u30b8\u306e\u6539\u5584\u4f59\u5730\u304c\u3042\u308b\u3057\u3001\u5f8c\u8005\u306f\u7af6\u5408\u306b\u8ca0\u3051\u306a\u3044\u3088\u3046\u3055\u3089\u306b\u5f37\u5316\u3059\u3079\u304d\u3060\u308d\u3046\u3002<\/p>\n<p>*3\uff1a\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3068\u306fGA4\u3067\u81ea\u5206\u306e\u597d\u304d\u306a\u3088\u3046\u306b\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u81ea\u7531\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u308c\u308b\u6a5f\u80fd\u3060\u3002<br \/>\n<span>\u8a73\u3057\u304f\u306f\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-use-ga4-exploration-report-52896.html\">\u30102025\u5e74\u4fdd\u5b58\u7248\u3011GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f7f\u3044\u65b9\u3068\u30b7\u30fc\u30f3\u5225\u306e\u5177\u4f53\u4f8b<\/a>\u300d<\/span><span>\u306b\u3066\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<h3>6-2. \u5404\u30da\u30fc\u30b8\u306e\u8ca2\u732e\u5ea6\u5206\u6790<\/h3>\n<p>\u6210\u529f\u3059\u308b\u62c5\u5f53\u8005\u306f\u3001\u5358\u306a\u308b\u30a2\u30af\u30bb\u30b9\u6570\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u306f\u306a\u304f<strong>\u300c\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3078\u306e\u5bc4\u4e0e\u5ea6\u30e9\u30f3\u30ad\u30f3\u30b0\u300d\u3068\u3057\u3066\u30da\u30fc\u30b8\u3092\u8a55\u4fa1<\/strong>\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001GA4\u306e\uff3b\u96c6\u5ba2 &gt; \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\uff3d\u3084\uff3b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 &gt; \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff3d\u30ec\u30dd\u30fc\u30c8\u3067\u3001\u30da\u30fc\u30b8\u4e00\u89a7\u3092\u8868\u793a\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30da\u30fc\u30b8\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6bd4\u8f03\u3059\u308b\u3002<\/p>\n<p>\u3068\u3042\u308b\u30d6\u30ed\u30b0\u8a18\u4e8b\u304c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u7d4c\u7531\u30671000\u30e6\u30fc\u30b6\u30fc\u96c6\u3081\u3066\u3044\u308b\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bc\u30ed\u3001\u4e00\u65b9\u3067\u5225\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u7d39\u4ecb\u30da\u30fc\u30b8\u306f200\u30e6\u30fc\u30b6\u30fc\u306a\u304c\u30895\u4ef6\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u3001\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u308f\u304b\u308c\u3070\u3001\u524d\u8005\u306e\u8a18\u4e8b\u306b\u306fCTA\u8ffd\u52a0\u306a\u3069\u306e\u30c6\u30b3\u5165\u308c\u304c\u5fc5\u8981\u3060\u3068\u5224\u65ad\u3067\u304d\u308b\u3002<\/p>\n<p>GA4\u3067\u306f\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u300cCTA\u30af\u30ea\u30c3\u30af\u300d\u306a\u3069\u3082\u8a08\u6e2c\u3067\u304d\u308b\u305f\u3081\u3001\u8a18\u4e8b\u5185\u306b\u914d\u7f6e\u3057\u305f\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u8a73\u7d30\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8ffd\u8de1\u53ef\u80fd\u3060\u3002<\/p>\n<h3>6-3. \u5e83\u544a\u3068\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>GA4\u306e\u5de6\u5074\u30e1\u30cb\u30e5\u30fc\u306b\u3042\u308b\uff3b\u5e83\u544a\uff3d\u30bb\u30af\u30b7\u30e7\u30f3\u304b\u3089\u306f\u3001\u5e83\u544a\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u8868\u793a\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-37.png\" alt=\"GA4\u306e\u5de6\u5074\u30e1\u30cb\u30e5\u30fc\u306b\u3042\u308b\uff3b\u5e83\u544a\uff3d\u3092\u30af\u30ea\u30c3\u30af\" width=\"1280\" height=\"595\" class=\"aligncenter size-full wp-image-52793\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3 \u30d1\u30b9\u300d\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u7d4c\u8def\u3092\u8a73\u7d30\u306b\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p>\u521d\u56de\u8a2a\u554f\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3001\u305d\u306e\u5f8c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u8e0f\u3093\u3067\u6700\u7d42\u7684\u306b\u554f\u3044\u5408\u308f\u305b\u2026\u2026\u3068\u3044\u3046\u5177\u5408\u3060\u3002<\/p>\n<p>\u6210\u529f\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u6709\u6599\u5e83\u544a\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306e\u9593\u63a5\u52b9\u679c\u3082\u30c1\u30a7\u30c3\u30af\u3057\u3001\u81ea\u793eSEO\u306e\u771f\u306eROI\u3092\u628a\u63e1<\/strong>\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u6700\u7d42\u30af\u30ea\u30c3\u30af\u3067\u306f\u306a\u304f\u3066\u3082\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u304c\u521d\u56de\u63a5\u70b9\u306b\u306a\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u5168\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e60%\u3042\u308b\u300d\u306a\u3069\u306e\u6d1e\u5bdf\u306f\u3001\u7d4c\u55b6\u5c64\u3078\u306eSEO\u6295\u8cc7\u30a2\u30d4\u30fc\u30eb\u6750\u6599\u3068\u3057\u3066\u6975\u3081\u3066\u6709\u7528\u3060\u3002<\/p>\n<h3>6-4. \u30b5\u30a4\u30c8\u5185\u691c\u7d22\u306e\u6d3b\u7528<\/h3>\n<p>GA4\u3067\u306f\u3001\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3082\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\uff08\u30a4\u30d9\u30f3\u30c8\u540d\uff1a\u201cview_search_results\u201d\u3001\u524d\u8ff0\u306e\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u3092\u6709\u52b9\u306b\u3057\u3066\u3044\u308b\u5834\u5408\uff09\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u306b\u4f55\u3092\u5165\u529b\u3057\u305f\u304b\uff08\u4f8b\uff1a\uff3b\u4fa1\u683c\uff3d\uff3b\u5c0e\u5165\u4e8b\u4f8b\uff3d\u306a\u3069\uff09\u306f\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u306e\u624b\u304c\u304b\u308a\u3060\u3002\u4e0a\u7d1a\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u3053\u308c\u3092\u8cb4\u91cd\u306a\u60c5\u5831\u6e90\u3068\u3057\u3066\u3001\u76ee\u3092\u5149\u3089\u305b\u3066\u3044\u308b\u3002<\/p>\n<p>\u3082\u3057\u81ea\u793e\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u3067\u983b\u7e41\u306b\u691c\u7d22\u3055\u308c\u3066\u3044\u308b\u306e\u306b\u8a72\u5f53\u30da\u30fc\u30b8\u304c\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u3042\u308c\u3070\u3001\u305d\u308c\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a74\uff08\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u304c\u30b5\u30a4\u30c8\u306b\u306a\u3044\uff09\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3055\u3063\u305d\u304f\u3001\u305d\u306e\u30c6\u30fc\u30de\u3067\u8a18\u4e8b\u3092\u66f8\u304f\u306a\u3069\u3057\u3066\u5bfe\u5fdc\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u5411\u4e0a\u3084SEO\u6d41\u5165\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<p>\u203b\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/lucy.ne.jp\/bazubu\/site-search-42066.html\" rel=\"noopener\">\u300c\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u306e5\u3064\u306e\u3084\u308a\u65b9\u3068\u5f97\u3089\u308c\u308b\u52b9\u679c\uff5c\u5c0e\u5165\u65b9\u6cd5\u30fb\u6d3b\u7528\u4f8b\u3082\u89e3\u8aac\u300d<\/a>\u306e\u8a18\u4e8b\u3082\u3042\u308f\u305b\u3066\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h3>6-5. \u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30cb\u30fc\u306e\u53ef\u8996\u5316<\/h3>\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u7528\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3082\u3001\u6b20\u304b\u305b\u306a\u3044\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-38.png\" alt=\"\u63a2\u7d22\u3092\u30af\u30ea\u30c3\u30af\" width=\"1280\" height=\"769\" class=\"aligncenter size-full wp-image-52794\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u30e6\u30fc\u30b6\u30fc\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3001\u300c\u6700\u521d\u306b\u8a2a\u308c\u305f\u30da\u30fc\u30b8\u300d\u304b\u3089\u300c\u6b21\u306b\u898b\u305f\u30da\u30fc\u30b8\u300d\u300c\u6700\u7d42\u7684\u306b\u96e2\u8131\u3057\u305f\u30da\u30fc\u30b8\u300d\u306e\u30d1\u30b9\u3092\u78ba\u8a8d\u3059\u308c\u3070\u3001SEO\u3067\u305b\u3063\u304b\u304f\u96c6\u5ba2\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u3067\u96e2\u308c\u3066\u3044\u308b\u304b\u304c\u5177\u4f53\u7684\u306b\u308f\u304b\u308b\u3002<\/p>\n<p>\u3042\u308b\u30da\u30fc\u30b8\u3067\u591a\u304f\u96e2\u8131\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u30ea\u30f3\u30af\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3001\u5185\u5bb9\u3092\u898b\u76f4\u3057\u305f\u308a\u3068\u3044\u3063\u305f\u5bfe\u5fdc\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3060\u308d\u3046\u3002GA4\u306e\u3053\u3046\u3057\u305f\u884c\u52d5\u5206\u6790\u6a5f\u80fd\u3092\u99c6\u4f7f\u3057\u3066\u3001SEO\u6d41\u5165\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u304c\u4e0a\u7d1a\u8005\u3060\u3002<\/p>\n<p><span>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306b\u3064\u3044\u3066\u306f\u3001\u524d\u51fa\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-use-ga4-exploration-report-52896.html\">\u30102025\u5e74\u4fdd\u5b58\u7248\u3011GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f7f\u3044\u65b9\u3068\u30b7\u30fc\u30f3\u5225\u306e\u5177\u4f53\u4f8b<\/a>\u300d<\/span><span>\u306e\u8a18\u4e8b\u3082\u3042\u308f\u305b\u3066\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h3>6-6. \u5b9a\u91cf\u6307\u6a19\u3068\u5b9a\u6027\u6307\u6a19\u306e\u7d71\u5408<\/h3>\n<p>GA4\u306f\u5b9a\u91cf\u30c7\u30fc\u30bf\uff08\u6570\u5b57\uff09\u3092\u6271\u3046\u30c4\u30fc\u30eb\u3060\u304c\u3001\u512a\u308c\u305f\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3053\u308c\u3092\u5b9a\u6027\u7684\u306a\u6d1e\u5bdf\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070GA4\u306e\u30c7\u30fc\u30bf\u304b\u3089\u300c\u3042\u308b\u88fd\u54c1\u30da\u30fc\u30b8\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u304c\u6975\u7aef\u306b\u77ed\u3044\u300d\u3068\u3044\u3046\u5b9a\u91cf\u7684\u4e8b\u5b9f\u304c\u5224\u660e\u3057\u305f\u3089\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3084\u30e6\u30fc\u30b6\u30fc\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u78ba\u8a8d\u3057\u3066\u300c\u5185\u5bb9\u304c\u5c02\u9580\u7684\u3059\u304e\u3066\u4f1d\u308f\u3063\u3066\u3044\u306a\u3044\u306e\u3067\u306f\uff1f\u300d\u3068\u3044\u3046\u5b9a\u6027\u4eee\u8aac\u3092\u7acb\u3066\u308b\u3001\u3068\u3044\u3063\u305f\u5177\u5408\u3060\u3002<\/p>\n<p>GA4\u306e\u6570\u5b57\u306f\u610f\u601d\u6c7a\u5b9a\u306e\u571f\u53f0\u3067\u3042\u308a\u3001\u307b\u304b\u306e\u5206\u6790\u624b\u6cd5\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3088\u308a\u6df1\u3044\u6226\u7565\u7b56\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u4eee\u8aac\u3092\u7acb\u3066\u3001\u65bd\u7b56\u3092\u691c\u8a3c\u3059\u308b\u2014\u2014\u305d\u306e\u8d77\u70b9\u3068\u3057\u3066GA4\u3092\u4f7f\u3046\u306e\u304c\u3001\u7d50\u679c\u3092\u51fa\u3059\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u6d41\u5100\u3060\u3002<\/p>\n<p>\uff0a\uff0a\uff0a<\/p>\n<p>\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001GA4\u306fSEO\u62c5\u5f53\u8005\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u300c\u73fe\u5728\u306e\u6210\u679c\u3092\u6e2c\u308b\u3082\u306e\u3055\u3057\u300d\u3067\u3042\u308a\u3001\u300c\u6539\u5584\u70b9\u3092\u63a2\u3059\u30ec\u30fc\u30c0\u30fc\u300d\u3067\u3082\u3042\u308b\u3002<\/p>\n<p>\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u62c5\u5f53\u8005\u306fGA4\u4e0a\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u6319\u52d5\u3092\u7d30\u304b\u304f\u8ffd\u3044\u3001SEO\u65bd\u7b56\u2192\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u2192\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4e00\u9023\u306e\u6d41\u308c\u3092\u4fef\u77b0\u3057\u306a\u304c\u3089\u6226\u7565\u3092\u7df4\u3063\u3066\u3044\u308b\u3002 \u5358\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u9806\u4f4d\u3092\u898b\u308b\u3060\u3051\u3067\u306f\u5f97\u3089\u308c\u306a\u3044\u6d1e\u5bdf\u304c\u3001GA4\u306b\u306f\u8a70\u307e\u3063\u3066\u3044\u308b\u306e\u3060\u3002<\/p>\n<h2>7. \u5b9f\u52d9\u306b\u4f7f\u3048\u308bGA4\u5206\u6790\u30c6\u30af\u30cb\u30c3\u30af\u96c6<\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u73fe\u5834\u3067\u3059\u3050\u5f79\u7acb\u3064\u5177\u4f53\u7684\u306aGA4\u30c6\u30af\u30cb\u30c3\u30af\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5fb9\u5e95\u7ba1\u7406<\/li>\n<li>\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u6d3b\u7528<\/li>\n<li>\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30a2\u30e9\u30fc\u30c8<\/li>\n<li>\u5b9a\u671f\u30ec\u30d3\u30e5\u30fc\u3068\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210<\/li>\n<\/ol>\n<\/div>\n<h3>7-1. UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5fb9\u5e95\u7ba1\u7406<\/h3>\n<p>\u5e83\u544a\u3084\u30e1\u30fc\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u6295\u7a3f\u306a\u3069\u3042\u3089\u3086\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ea\u30f3\u30af\u5148URL\u306b\u306f<strong>\u300cUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u300d<\/strong>\u3092\u4ed8\u4e0e\u3057\u3088\u3046\u3002<\/p>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001URL\u306e\u672b\u5c3e\u306b\u8a08\u6e2c\u7528\u306e\u6587\u5b57\u5217\u3092\u4ed8\u52a0\u3057\u3066\u8b58\u5225\u3059\u308b\u4ed5\u7d44\u307f\u3060\u3002\u300cutm_\u300d\u3067\u59cb\u307e\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u201cutm_source\u201d\u3001\u201cutm_medium\u201d\u3001\u201cutm_campaign\u201d\u306a\u3069\uff09\u3092\u4ed8\u4e0e\u3057\u3001\u30af\u30ea\u30c3\u30af\u306e\u767a\u751f\u5143\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7279\u5b9a\u3059\u308b\u4ed5\u7d44\u307f\u3068\u3057\u3066\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>GA4\u3067\u6271\u3048\u308bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066\u306f\u3001\u516c\u5f0f\u30d8\u30eb\u30d7\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/10917952?hl=ja\" rel=\"noopener\" target=\"_blank\">\u300c[GA4] URL \u751f\u6210\u30c4\u30fc\u30eb: \u30ab\u30b9\u30bf\u30e0 URL \u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u300d<\/a>\u3092\u53c2\u7167\u3057\u3088\u3046\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f \u201cutm_campaign=summer2025\u201d\u3001\u30e1\u30c7\u30a3\u30a2\u306f \u201cutm_medium=cs_email\u201d \u306e\u3088\u3046\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6c7a\u3081\u3066URL\u306b\u4ed8\u52a0\u3059\u308b\u3002<\/p>\n<p>\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001GA4\u306e\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\u306fUTM\u306b\u57fa\u3065\u3044\u3066\u81ea\u52d5\u96c6\u8a08\u3057\u3066\u304f\u308c\u308b\u304c\u3001\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u306a\u3069\u8868\u8a18\u3086\u308c\u304c\u3042\u308b\u3068\u5225\u6271\u3044\u306b\u306a\u3063\u3066\u30c7\u30fc\u30bf\u304c\u5206\u6563\u3057\u3066\u3057\u307e\u3046\u3002\u547d\u540d\u898f\u5247\u3092\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u5316\u3057\u3001\u793e\u5185\u3067\u5171\u6709\u3057\u3066\u304a\u304f\u3068\u3088\u3044\u3002<\/p>\n<h3>7-2. \u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u6d3b\u7528<\/h3>\n<p>GA4\u3067\u306f\u6a19\u6e96\u3067\u306f\u53d6\u308c\u306a\u3044\u81ea\u793e\u7279\u6709\u306e\u30c7\u30fc\u30bf\u3082\u3001\uff3b\u30c7\u30fc\u30bf\u306e\u8868\u793a\uff1e\u30ab\u30b9\u30bf\u30e0\u5b9a\u7fa9\uff3d\u3088\u308a\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u53ce\u96c6\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-39.png\" alt=\"\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\" width=\"1280\" height=\"682\" class=\"aligncenter size-full wp-image-52796\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u30ed\u30b0\u30a4\u30f3\u30e6\u30fc\u30b6\u30fc\u304b\u5426\u304b\u300d\u300c\u4f1a\u54e1\u7a2e\u5225\uff08\u30d7\u30e9\u30f3\uff09\u300d\u306a\u3069\u3092\u5206\u6790\u3057\u305f\u3051\u308c\u3070\u3001GTM\u3092\u4f7f\u3063\u3066\u305d\u308c\u3089\u306e\u60c5\u5831\u3092GA4\u3078\u9001\u4fe1\u53ef\u80fd\u3060\u3002<\/p>\n<p>\u300c\u4f1a\u54e1\u30e6\u30fc\u30b6\u30fc\u306e\u65b9\u304c\u975e\u4f1a\u54e1\u3088\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u304b\uff1f\u300d\u300c\u3069\u306e\u30d7\u30e9\u30f3\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u3082\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u304b\uff1f\u300d\u306a\u3069\u4e00\u6b69\u8e0f\u307f\u8fbc\u3093\u3060\u5206\u6790\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p>\u5b9f\u88c5\u306b\u306f\u958b\u767a\u306e\u5354\u529b\u304c\u5fc5\u8981\u306a\u30b1\u30fc\u30b9\u3082\u3042\u308b\u304c\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304b\u3089\u7a4d\u6975\u7684\u306b\u63d0\u6848\u3057\u3066\u3044\u304d\u305f\u3044\u3002<\/p>\n<h3>7-3. 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decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/04\/what-is-ga4-40.png\" alt=\"\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u4f5c\u6210\" width=\"1280\" height=\"908\" class=\"aligncenter size-full wp-image-52797\" \/><\/p>\n<p>\u5fd9\u3057\u3044\u5b9f\u52d9\u306e\u306a\u304b\u3067\u30c7\u30fc\u30bf\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u81ea\u52d5\u5316\u3059\u308b\u5de5\u592b\u3068\u3057\u3066\u3001\u305c\u3072\u8a2d\u5b9a\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001\u516c\u5f0f\u30d8\u30eb\u30d7\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/9443595?hl=ja\" rel=\"noopener\" target=\"_blank\">\u300c[GA4] \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 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Studio\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5316\u3057\u3066\u304a\u3051\u3070\u3001\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306e\u624b\u9593\u306a\u304f\u5b9a\u70b9\u89b3\u6e2c\u304c\u53ef\u80fd\u3060\u3002\u6708\u6b21\u3001\u9031\u6b21\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u95a2\u4fc2\u8005\u3078\u81ea\u52d5\u7684\u306b\u30e1\u30fc\u30eb\u914d\u4fe1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<p>Looker Studio\u306b\u3064\u3044\u3066\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-use-looker-studio-52647.html\">Looker Studio\u306e\u4f7f\u3044\u65b9\u3092\u56f3\u89e3\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3010\u521d\u5fc3\u8005\u3067\u3082\u7c21\u5358\u3011<\/a>\u300d\u306e\u8a18\u4e8b\u306b\u3066\u8a73\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2>8. 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\u3068\u611f\u3058\u308b\u4eba\u306f\u591a\u3044\u3002 GA4\u3068\u306f\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\u300d\u306e\u7565\u3067\u3001Google\u304c\u7121\u6599\u3067\u63d0\u4f9b\u3059\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3060\u3002Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u306f\u30c7\u30fc\u30bf\u5206\u6790\u306e\u4e2d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"acf":[],"_links":{"self":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/52757"}],"collection":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/comments?post=52757"}],"version-history":[{"count":11,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/52757\/revisions"}],"predecessor-version":[{"id":53041,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/52757\/revisions\/53041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media\/52758"}],"wp:attachment":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media?parent=52757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/categories?post=52757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}