{"id":52286,"date":"2025-01-20T13:49:16","date_gmt":"2025-01-20T04:49:16","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=52286"},"modified":"2025-01-20T13:56:58","modified_gmt":"2025-01-20T04:56:58","slug":"what-is-structured-data","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/what-is-structured-data-52286.html","title":{"rendered":"\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u306f\uff1f\u8d85\u521d\u5fc3\u8005\u3067\u3082SEO\u52b9\u679c\u3092\u5f97\u3089\u308c\u308b\u4e01\u5be7\u306a\u5b9f\u88c5\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>\u201c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u201d \u3068\u805e\u304f\u3068\u3001<strong>\u300c\u306a\u3093\u3060\u304b\u96e3\u3057\u305d\u3046\u300d\u300c\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u306e\u77e5\u8b58\u304c\u5fc5\u8981\u306a\u306e\uff1f\u300d<\/strong>\u3068\u8eab\u69cb\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u3053\u3067\u89e3\u8aac\u3059\u308b\u624b\u9806\u306b\u6cbf\u3063\u3066\u3086\u3063\u304f\u308a\u53d6\u308a\u7d44\u3081\u3070\u3001<strong>\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u7d4c\u9a13\u304c\u306a\u3044\u521d\u5fc3\u8005\u3067\u3082\u5c0e\u5165\u3059\u308b\u3053\u3068\u306f\u5341\u5206\u53ef\u80fd<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u3080\u3057\u308d\u3001<strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u521d\u5fc3\u8005\u3067\u3082\u7740\u5b9f\u306b\u6210\u679c\u3092\u3042\u3052\u3084\u3059\u3044SEO\u5bfe\u7b56<\/strong>\u306e\u3072\u3068\u3064\u3060\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-02.png\" alt=\"\u521d\u5fc3\u8005\u3067\u3082\u6210\u679c\u3092\u3042\u3052\u3084\u3059\u3044SEO\u5bfe\u7b56\u306e\u3072\u3068\u3064\" width=\"1274\" height=\"559\" class=\"aligncenter size-full wp-image-52288\" \/><\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u300c\u306a\u305c\u5fc5\u8981\u304b\u300d\u304b\u3089\u300c\u4f55\u3092\u4f7f\u3048\u3070\u3044\u3044\u306e\u304b\u300d\u300c\u3069\u3093\u306a\u60c5\u5831\u3092\u69cb\u9020\u5316\u3067\u304d\u308b\u306e\u304b\u300d\u307e\u3067\u3001\u4e01\u5be7\u306b\u9806\u3092\u8ffd\u3063\u3066\u89e3\u8aac\u3059\u308b\u3002\u5177\u4f53\u7684\u306a\u30b3\u30fc\u30c9\u4f8b\u3001\u30c6\u30b9\u30c8\u65b9\u6cd5\u3001\u53c2\u8003\u306b\u306a\u308b\u516c\u5f0f\u30ea\u30bd\u30fc\u30b9\u3078\u306e\u30ea\u30f3\u30af\u306a\u3069\u3082\u8c4a\u5bcc\u306b\u63d0\u793a\u3059\u308b\u3002<\/p>\n<p>\u8aad\u307f\u7d42\u3048\u305f\u9803\u306b\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30a4\u30e1\u30fc\u30b8\u304c\u30af\u30ea\u30a2\u306b\u306a\u308a\u3001\u5b9f\u969b\u306b\u8a66\u3057\u3066\u307f\u305f\u304f\u306a\u308b\u306f\u305a\u3067\u3042\u308b\u3002<\/p>\n<h2 id=\"98sohs8fldirmbejfuyd9\">1. \u305d\u3082\u305d\u3082\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3063\u3066\u4f55\uff1f\u8d85\u521d\u5fc3\u8005\u5411\u3051\u306e\u8aac\u660e<\/h2>\n<p>\u307e\u305a\u306f<strong>\u300c\u305d\u3082\u305d\u3082\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3063\u3066\u4f55\uff1f\u300d<\/strong>\u3068\u3044\u3046\u57fa\u672c\u304b\u3089\u78ba\u8a8d\u3057\u3066\u3044\u3053\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3068\u3063\u3066\u610f\u5473\u306e\u308f\u304b\u308b\u60c5\u5831\u30fb\u308f\u304b\u3089\u306a\u3044\u60c5\u5831<\/li>\n<li>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3078\u306e\u300c\u8aac\u660e\u66f8\u300d<\/li>\n<li>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a18\u8ff0\u3059\u308b\u305f\u3081\u306b\u96e3\u3057\u3044\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u306f\u4e0d\u8981<\/li>\n<\/ol>\n<\/div>\n<p>\u306a\u304a\u3001\u8a73\u7d30\u306f\u9806\u3092\u8ffd\u3063\u3066\u89e3\u8aac\u3057\u3066\u3044\u304f\u3002\u9014\u4e2d\u3067\u610f\u5473\u306e\u308f\u304b\u308a\u3065\u3089\u3044\u90e8\u5206\u304c\u3042\u3063\u3066\u3082\u3001\u307e\u305a\u306f\u5168\u4f53\u50cf\u3092\u3064\u304b\u3080\u3064\u3082\u308a\u3067\u3001\u8aad\u307f\u9032\u3081\u3066\u307b\u3057\u3044\u3002<\/p>\n<h3 id=\"mc8t9a5hgirhxxzvgrgw\">1-1. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3068\u3063\u3066\u610f\u5473\u306e\u308f\u304b\u308b\u60c5\u5831\u30fb\u308f\u304b\u3089\u306a\u3044\u60c5\u5831<\/h3>\n<p>\u6700\u521d\u306b\u62bc\u3055\u3048\u305f\u3044\u306e\u306f\u3001Web\u30da\u30fc\u30b8\u4e0a\u306b\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3068\u3063\u3066\u3001<\/p>\n<ul>\n<li>\u610f\u5473\u306e\u308f\u304b\u308b\u60c5\u5831<\/li>\n<li>\u610f\u5473\u306e\u308f\u304b\u3089\u306a\u3044\u60c5\u5831<\/li>\n<\/ul>\n<p>\u304c\u3042\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u666e\u6bb5\u3001\u3042\u306a\u305f\u304c\u66f8\u304f\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u5546\u54c1\u8aac\u660e\u6587\u306b\u306f\u3001\u300c\u5546\u54c1\u540d\u300d\u300c\u4fa1\u683c\u300d\u300c\u30ec\u30d3\u30e5\u30fc\u300d\u300c\u30ec\u30b7\u30d4\u306e\u6750\u6599\u3084\u8abf\u7406\u6642\u9593\u300d\u306a\u3069\u3001\u4eba\u9593\u306e\u8aad\u8005\u304c\u898b\u308c\u3070\u3059\u3050\u610f\u5473\u304c\u308f\u304b\u308b\u60c5\u5831\u304c\u305f\u304f\u3055\u3093\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\uff08\u305f\u3068\u3048\u3070Google\uff09\u306f\u6587\u7ae0\u3092\u305f\u3060\u306e\u6587\u5b57\u5217\u3068\u3057\u3066\u8aad\u307f\u8fbc\u3080\u3002\u4eba\u9593\u306a\u3089\u81ea\u7136\u306b\u7406\u89e3\u3067\u304d\u308b\u300c\u3053\u308c\u306f\u5546\u54c1\u306e\u4fa1\u683c\u3060\u306a\u300d\u3068\u3044\u3046\u60c5\u5831\u3082\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u306f\u5358\u306a\u308b\u300c\u6570\u5b57\u300d\u306b\u904e\u304e\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-03.png\" alt=\"\u6570\u5b57\u3084\u6587\u5b57\u5217\u306e\u610f\u5473\u304c\u5224\u5225\u3067\u304d\u306a\u3044\" width=\"1274\" height=\"708\" class=\"aligncenter size-full wp-image-52289\" \/><\/p>\n<p>\u8fd1\u5e74\u306eGoogle\u306f\u304b\u306a\u308a\u9032\u5316\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u305d\u308c\u3067\u3082\u307e\u3060\u3001\u4eba\u9593\u306e\u89e3\u91c8\u529b\u306b\u306f\u53ca\u3070\u306a\u3044\u3002<\/p>\n<p>\u305d\u3053\u3067\u5f79\u7acb\u3064\u306e\u304c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u3042\u308b\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001Web\u30da\u30fc\u30b8\u4e0a\u306e\u60c5\u5831\u3092\u300c\u3053\u308c\u306f\u5546\u54c1\u306e\u540d\u524d\u3067\u3059\u300d\u300c\u3053\u308c\u306f\u4fa1\u683c\u3067\u3059\u300d\u3068\u3001\u6a5f\u68b0\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\uff09\u304c\u308f\u304b\u308b\u5f62\u3067\u660e\u793a\u7684\u306b\u6559\u3048\u3066\u3042\u3052\u308b\u305f\u3081\u306e\u7279\u5225\u306a\u30b3\u30fc\u30c9\u3060\u3002<\/p>\n<h3 id=\"21ky0sp2s62hdj3wcr06e8\">1-2. \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3078\u306e\u300c\u8aac\u660e\u66f8\u300d<\/h3>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5bfe\u3057\u3066<strong>\u300c\u3053\u306e\u30da\u30fc\u30b8\u306b\u306f\u3053\u3046\u3044\u3046\u7a2e\u985e\u306e\u60c5\u5831\u304c\u5165\u3063\u3066\u3044\u307e\u3059\u3088\u300d\u3068\u4f1d\u3048\u308b\u8aac\u660e\u66f8<\/strong>\u306e\u3088\u3046\u306a\u3082\u306e\u3060\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30ec\u30b7\u30d4\u8a18\u4e8b\u306e\u5834\u5408\u3001\u6599\u7406\u540d\u3084\u6750\u6599\u3001\u8abf\u7406\u6642\u9593\u306a\u3069\u3092\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u660e\u793a\u3059\u308b\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001<br \/>\n<strong>\u300c\u3053\u306e\u30da\u30fc\u30b8\u306f\u30ec\u30b7\u30d4\u3060\u306a\u3002\u8a55\u4fa1\u3084\u8abf\u7406\u6642\u9593\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u898b\u305b\u3066\u3042\u3052\u3088\u3046\u300d<br \/>\n<\/strong>\u3068\u5224\u65ad\u3057\u3001\u691c\u7d22\u7d50\u679c\u753b\u9762\u3067\u7279\u5225\u306a\u8868\u793a\uff08\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\uff09\u3092\u51fa\u3057\u3066\u304f\u308c\u308b\u5834\u5408\u304c\u3042\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-04.jpg\" alt=\"\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u4f8b\" width=\"1274\" height=\"1132\" class=\"aligncenter size-full wp-image-52290\" \/><\/p>\n<h3 id=\"oy5772x0oab4ocngurscqj\">1-3. \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a18\u8ff0\u3059\u308b\u305f\u3081\u306b\u96e3\u3057\u3044\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u306f\u4e0d\u8981<\/h3>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a18\u8ff0\u3059\u308b\u65b9\u6cd5\u306f\u3044\u304f\u3064\u304b\u3042\u308b\u304c\u3001\u521d\u5fc3\u8005\u306b\u306f<strong>\u300cJSON-LD\uff08\u30b8\u30a7\u30a4\u30bd\u30f3\u30fb\u30a8\u30eb\u30c7\u30a3\u30fc\uff09\u300d<\/strong>\u3068\u3044\u3046\u5f62\u5f0f\u304c\u304a\u3059\u3059\u3081\u3060\u3002<\/p>\n<p>\u3053\u308c\u306fJavaScript\u98a8\u306e\u30c6\u30ad\u30b9\u30c8\u3092\u30da\u30fc\u30b8\u5185\u306b\u8cbc\u308a\u4ed8\u3051\u308b\u3060\u3051\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u3084\u308a\u65b9\u3067\u3042\u308b\u3002\u96e3\u3057\u3044\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u30b9\u30ad\u30eb\u306f\u5fc5\u8981\u306a\u3044\u3002<\/p>\n<p>\u305d\u3046\u8a00\u308f\u308c\u3066\u3082\u6700\u521d\u306f\u30a4\u30e1\u30fc\u30b8\u3057\u306b\u304f\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u8981\u306f<strong>\u300c\u6c7a\u307e\u3063\u305f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u6cbf\u3063\u3066\u30b3\u30fc\u30c9\u3092\u30b3\u30d4\u30da\uff06\u7de8\u96c6\u3059\u308b\u300d<\/strong>\u3060\u3051\u3067\u5b9f\u88c5\u3067\u304d\u308b\u3082\u306e\u3060\u3002<\/p>\n<h2 id=\"b784dpqd1mmharkxjyp3ks\">2. \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5c0e\u5165\u3059\u308bSEO\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u7d9a\u3044\u3066\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u3069\u306e\u3088\u3046\u306aSEO\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\u3001\u6574\u7406\u3057\u3066\u304a\u3053\u3046\u30024\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a8d\u8b58\u3057\u3084\u3059\u304f\u306a\u308b<\/li>\n<li>\u300c\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u300d\u306b\u3088\u308a\u691c\u7d22\u7d50\u679c\u3067\u76ee\u7acb\u3064<\/li>\n<li>\u97f3\u58f0\u691c\u7d22\u3084\u65b0\u3057\u3044\u691c\u7d22\u5f62\u5f0f\u3078\u5bfe\u5fdc\u3067\u304d\u308b<\/li>\n<li>\u4fe1\u983c\u6027\u30fb\u5c02\u9580\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u308b<\/li>\n<\/ol>\n<\/div>\n<h3 id=\"1tu9opl8g076057f0m1gng\">2-1. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a8d\u8b58\u3057\u3084\u3059\u304f\u306a\u308b<\/h3>\n<p>1\u3064\u3081\u306eSEO\u30e1\u30ea\u30c3\u30c8\u306f<strong>\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a8d\u8b58\u3057\u3084\u3059\u304f\u306a\u308b\u300d<\/strong>\u3053\u3068\u3060\u3002<\/p>\n<p>\u3053\u308c\u306fGoogle\u304c\u516c\u5f0f\u306b\u8ff0\u3079\u3066\u3044\u308b\u3002\u4ee5\u4e0b\u306f\u3001Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u304b\u3089\u306e\u5f15\u7528\u3060\u3002<\/p>\n<blockquote>\n<p><strong>Google \u304c\u30b5\u30a4\u30c8\u3092\u8a8d\u8b58\u3057\u3084\u3059\u304f\u3059\u308b<\/strong><\/p>\n<p>\u30b5\u30a4\u30c8\u306e\u4e3b\u8981\u306a\u60c5\u5831\u306f\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3067\u306f\u306a\u304f\u3001\u30c6\u30ad\u30b9\u30c8\u3067\u8a18\u8ff0\u3057\u307e\u3059\u3002Google \u3067\u306f<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/indexable-file-types?hl=ja\" rel=\"noopener\" target=\"_blank\">\u3055\u307e\u3056\u307e\u306a\u30d5\u30a1\u30a4\u30eb\u5f62\u5f0f<\/a>\u306e\u89e3\u6790\u3084\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u304c\u53ef\u80fd\u3067\u3059\u304c\u3001\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3092\u8a8d\u8b58\u3059\u308b\u3046\u3048\u3067\u306f\u3001\u3084\u306f\u308a\u30c6\u30ad\u30b9\u30c8\u304c\u6700\u3082\u78ba\u5b9f\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n<p>\u30c6\u30ad\u30b9\u30c8\u4ee5\u5916\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u307e\u305f\u306f\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3059\u308b\u3088\u308a\u8a73\u3057\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u306f\u3001\u30da\u30fc\u30b8\u306b<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/intro-structured-data?hl=ja\" rel=\"noopener\" target=\"_blank\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/a>\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u306b\u3088\u308a\u3001<strong>Google \u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a8d\u8b58\u3057\u3084\u3059\u304f\u306a\u308a<\/strong>\u3001\u307e\u305f<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/search-gallery?hl=ja\" rel=\"noopener\" target=\"_blank\">\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8<\/a>\u306e\u3088\u3046\u306a\u7279\u5225\u306a\u691c\u7d22\u6a5f\u80fd\u304c\u5229\u7528\u3067\u304d\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u51fa\u5178\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/get-started?hl=ja\" rel=\"noopener\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e SEO \u306e\u7ba1\u7406\u300d<\/a><\/p>\n<\/blockquote>\n<h3 id=\"8hnsexlu6jnuq0kh3vea\">2-2. \u300c\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u300d\u306b\u3088\u308a\u691c\u7d22\u7d50\u679c\u3067\u76ee\u7acb\u3064<\/h3>\n<p>2\u3064\u3081\u306eSEO\u30e1\u30ea\u30c3\u30c8\u306f<strong>\u300c\u300e\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u300f\u306b\u3088\u308a\u691c\u7d22\u7d50\u679c\u3067\u76ee\u7acb\u3064\u300d<\/strong>\u3053\u3068\u3060\u3002<\/p>\n<p>\u5148\u307b\u3069\u5c11\u3057\u89e6\u308c\u305f\u304c\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u3067\u300c\u661f\u8a55\u4fa1\u300d\u3084\u300c\u4fa1\u683c\u300d\u300cQ&amp;A\u5f62\u5f0f\u306e\u30ea\u30b9\u30c8\u300d\u306a\u3069\u3001\u901a\u5e38\u306e\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u3088\u308a\u3082\u8996\u899a\u7684\u306b\u30ea\u30c3\u30c1\u306a\u8868\u793a\u3092\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u3092<strong>\u300c\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u300d<\/strong>\u307e\u305f\u306f<strong>\u300c\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u300d<\/strong>\u3068\u547c\u3076\u3002<\/p>\n<p>\u4f8b\uff1a<\/p>\n<ul>\n<li>\u5546\u54c1\u691c\u7d22\u3067\u3001\u661f\u8a55\u4fa1\u3084\u4fa1\u683c\u304c\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b<\/li>\n<li>\u30ec\u30b7\u30d4\u691c\u7d22\u3067\u3001\u6750\u6599\u3084\u8abf\u7406\u6642\u9593\u304c\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b<\/li>\n<li>FAQ\u304c\u691c\u7d22\u7d50\u679c\u306b\u76f4\u63a5\u8868\u793a\u3055\u308c\u308b<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-05.jpg\" alt=\"\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u4f8b\" width=\"1280\" height=\"1280\" class=\"aligncenter size-full wp-image-52291\" \/><\/p>\n<p>\u3053\u3046\u3057\u305f\u7279\u5225\u306a\u8868\u793a\u304c\u3042\u308b\u3068\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u304f\u3001\u30a2\u30af\u30bb\u30b9\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<h3 id=\"sa65d0tb61yxzhjwqfs4a\">2-3. \u97f3\u58f0\u691c\u7d22\u3084\u65b0\u3057\u3044\u691c\u7d22\u5f62\u5f0f\u3078\u5bfe\u5fdc\u3067\u304d\u308b<\/h3>\n<p>3\u3064\u3081\u306eSEO\u30e1\u30ea\u30c3\u30c8\u306f<strong>\u300c\u97f3\u58f0\u691c\u7d22\u3084\u65b0\u3057\u3044\u691c\u7d22\u5f62\u5f0f\u3078\u5bfe\u5fdc\u3067\u304d\u308b\u300d<\/strong>\u3053\u3068\u3060\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u3084\u30b9\u30de\u30db\u306e\u97f3\u58f0\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\uff08Google\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3001Siri\u3001Alexa\u306a\u3069\uff09\u306f\u3001\u306f\u3063\u304d\u308a\u3068\u610f\u5473\u304c\u308f\u304b\u308b\u60c5\u5831\u3092\u597d\u3080\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u6574\u3048\u305f\u60c5\u5831\u306f\u3001\u3053\u3046\u3057\u305f\u65b0\u3057\u3044\u691c\u7d22\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3067\u3082\u6d3b\u7528\u3055\u308c\u3084\u3059\u304f\u3001\u5c06\u6765\u3092\u898b\u636e\u3048\u305f\u5bfe\u7b56\u306b\u306a\u308b\u3002<\/p>\n<h3 id=\"my09pnwytpakxwuh66i3o\">2-4. \u4fe1\u983c\u6027\u30fb\u5c02\u9580\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u308b<\/h3>\n<p>4\u3064\u3081\u306eSEO\u30e1\u30ea\u30c3\u30c8\u306f<strong>\u300c\u4fe1\u983c\u6027\u30fb\u5c02\u9580\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u308b\u300d<\/strong>\u3053\u3068\u3060\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u30da\u30fc\u30b8\u5185\u5bb9\u3092\u6b63\u3057\u304f\u6574\u7406\u3057\u3001\u660e\u78ba\u306b\u610f\u5473\u3065\u3051\u3059\u308b\u884c\u70ba\u3067\u3042\u308b\u3002<\/p>\n<p>Google\u306f<strong>\u300c\u3053\u306e\u30b5\u30a4\u30c8\u306f\u60c5\u5831\u3092\u69cb\u9020\u7684\u306b\u307e\u3068\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6709\u76ca\u306a\u30c7\u30fc\u30bf\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u63d0\u793a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u300d<\/strong>\u3068\u5224\u65ad\u3057\u3084\u3059\u3044\u3002<\/p>\n<p>\u7d50\u679c\u7684\u306b\u3001\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u771f\u5263\u306b\u60c5\u5831\u54c1\u8cea\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u8a3c\u62e0\u3068\u3057\u3066\u53d7\u3051\u53d6\u3089\u308c\u3001\u9577\u671f\u7684\u306b\u306f\u4fe1\u983c\u6027\u3084\u5c02\u9580\u6027\u306e\u9762\u3067\u30d7\u30e9\u30b9\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<h2 id=\"3fm2vkl5a5vi4ag8ijw8a9\">3. \u3069\u3046\u3084\u3063\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u66f8\u3051\u3070\u3044\u3044\uff1f<\/h2>\n<p>\u3055\u3066\u3001\u3053\u3053\u304b\u3089\u306f\u3044\u3088\u3044\u3088\u3001\u5b9f\u8df5\u306b\u5411\u3051\u305f\u8a71\u3092\u6df1\u3081\u3066\u3044\u304f\u3002\u307e\u305a\u306f\u3001\u3069\u3046\u3084\u3063\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u66f8\u3051\u3070\u3044\u3044\u306e\u304b\u3001\u4e88\u5099\u77e5\u8b58\u304b\u3089\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>Schema.org\u3092\u5229\u7528\u3059\u308b<\/li>\n<li>JSON-LD\u5f62\u5f0f\u304c\u521d\u5fc3\u8005\u5411\u3051<\/li>\n<li>\u5b9f\u4f8b\uff1a\u5546\u54c1\u30da\u30fc\u30b8\u306e\u5834\u5408<\/li>\n<li>\u6700\u521d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u30443\u3064\u306e\u7528\u8a9e<\/li>\n<\/ol>\n<\/div>\n<h3 id=\"z7wuf563e0ehiwbem2cjol\">3-1. Schema.org\u3092\u5229\u7528\u3059\u308b<\/h3>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u306f\u3001\u4e16\u754c\u4e2d\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u5171\u540c\u3067\u5b9a\u3081\u3066\u3044\u308b<a href=\"https:\/\/schema.org\/\" rel=\"noopener\" target=\"_blank\"><strong>\u300cSchema.org\u300d<\/strong><\/a>\u3068\u3044\u3046\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u3042\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-06.png\" alt=\"Schema.org\" width=\"1280\" height=\"792\" class=\"aligncenter size-full wp-image-52292\" \/>\u51fa\u5178\uff1a<a href=\"https:\/\/schema.org\/\" rel=\"noopener\" target=\"_blank\">Schema.org<\/a><\/p>\n<p>Schema.org\u306f\u5927\u304d\u306a\u8f9e\u66f8\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u300c\u5546\u54c1\u300d\u300c\u30ec\u30b7\u30d4\u300d\u300c\u30ec\u30d3\u30e5\u30fc\u300d\u300cFAQ\u300d\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u5206\u91ce\u306e\u60c5\u5831\u3092\u3069\u3046\u8a18\u8ff0\u3059\u308c\u3070\u3088\u3044\u304b\u304c\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5c0e\u5165\u3057\u305f\u3044\u5834\u5408\u306f\u3001Schema.org\u3067\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u5408\u3063\u305f\u30bf\u30a4\u30d7\u3092\u63a2\u3057\u3001Schema.org\u306e\u30eb\u30fc\u30eb\u306b\u5f93\u3063\u3066\u3001\u5fc5\u8981\u306a\u9805\u76ee\u3092\u8a18\u8ff0\u3059\u308c\u3070\u3088\u3044\uff08\u8a73\u7d30\u624b\u9806\u306f\u5f8c\u8ff0\u3059\u308b\uff09\u3002<\/p>\n<h3 id=\"zk7x11th5hmw50ebby8nyh\">3-2. JSON-LD\u5f62\u5f0f\u304c\u521d\u5fc3\u8005\u5411\u3051<\/h3>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a18\u8ff0\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u300cJSON-LD\u300d\u300cMicrodata\u300d\u300cRDFa\u300d\u306a\u3069\u306e\u6280\u8853\u304c\u3042\u308b\u3002<\/p>\n<p>\u5148\u306b\u3082\u8ff0\u3079\u305f\u3068\u304a\u308a\u3001\u4e00\u756a\u3084\u3055\u3057\u304f\u6574\u7406\u3057\u3084\u3059\u3044\u306e\u306f<span style=\"color: #008000;\">&lt;script type=&#8221;application\/ld+json&#8221;&gt;<\/span>\u30bf\u30b0\u5185\u306bJSON\u5f62\u5f0f\u3067\u66f8\u304fJSON-LD\u3067\u3042\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001<strong>Google\u304c\u63a8\u5968\u3057\u3066\u3044\u308b\u306e\u3082\u300cJSON-LD\u300d<\/strong>\u3060\u3002\u4ee5\u4e0b\u306fGoogle\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304b\u3089\u306e\u5f15\u7528\u3067\u3042\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-07.jpg\" alt=\"\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u5f62\u5f0f\" width=\"1274\" height=\"1155\" class=\"aligncenter size-full wp-image-52293\" \/>\u51fa\u5178\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/intro-structured-data?hl=ja#structured-data-format\" rel=\"noopener\" target=\"_blank\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3068\u306f\u300d<\/a><\/p>\n<p>\u300cJSON-LD\u300d\u306f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u540d\u79f0\u306a\u306e\u3067\u3001JSON-LD\u3068\u306f\u4f55\u304b\uff1f\u3068\u6df1\u304f\u8003\u3048\u308b\u5fc5\u8981\u306f\u306a\u3044\u3002\u307e\u305a\u306f<strong>\u300c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u9078\u3076\u3068\u304d\u3001JSON-LD\u3092\u9078\u3076\u300d<\/strong>\u3068\u899a\u3048\u3066\u304a\u3053\u3046\u3002<\/p>\n<h3 id=\"d4ljv4yyl7k18vj4uisc1r\">3-3. \u5b9f\u4f8b\uff1a\u5546\u54c1\u30da\u30fc\u30b8\u306e\u5834\u5408<\/h3>\n<p>\u3053\u3053\u3067JSON-LD\u306e\u5b9f\u4f8b\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u306a\u305f\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3067\u30a4\u30e4\u30db\u30f3\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u3068\u3059\u308b\u3002\u305d\u306e\u5546\u54c1\u30da\u30fc\u30b8\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306aJSON-LD\u3092\u8cbc\u308b\u3068\u3001\u300c\u3053\u308c\u306f\u5546\u54c1\u3067\u3001\u4fa1\u683c\u306f\u3044\u304f\u3089\u3067\u3001\u5728\u5eab\u304c\u3042\u308b\u300d\u306a\u3069\u306e\u60c5\u5831\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u660e\u793a\u3067\u304d\u308b\u3002<\/p>\n<pre data-block=\"1b0e375c-bf63-42e6-9eff-03a44702dae7\" data-title=\"\u30b3\u30fc\u30c9\" data-type=\"core\/code\" tabindex=\"0\"><code data-wp-block-attribute-key=\"content\">&lt;script type=\"application\/ld+json\"&gt;<br data-rich-text-line-break=\"true\" \/>\r\n{<br data-rich-text-line-break=\"true\" \/>\r\n \"@context\": \"https:\/\/schema.org\/\",<br data-rich-text-line-break=\"true\" \/>\r\n \"@type\": \"Product\",<br data-rich-text-line-break=\"true\" \/>\r\n \"name\": \"\u9ad8\u6027\u80fd\u30a4\u30e4\u30db\u30f3\",<br data-rich-text-line-break=\"true\" \/>\r\n \"image\": \"https:\/\/example.com\/images\/earphone.jpg\",<br data-rich-text-line-break=\"true\" \/>\r\n \"description\": \"\u30af\u30ea\u30a2\u306a\u97f3\u8cea\u3068\u9577\u6642\u9593\u4f7f\u7528\u306b\u9069\u3057\u305f\u30a4\u30e4\u30db\u30f3\",<br data-rich-text-line-break=\"true\" \/>\r\n \"brand\": \"\u30b5\u30a6\u30f3\u30c9\u30e1\u30fc\u30ab\u30fcX\",<br data-rich-text-line-break=\"true\" \/>\r\n \"offers\": {<br data-rich-text-line-break=\"true\" \/>\r\n \"@type\": \"Offer\",<br data-rich-text-line-break=\"true\" \/>\r\n \"price\": \"9800\",<br data-rich-text-line-break=\"true\" \/>\r\n \"priceCurrency\": \"JPY\",<br data-rich-text-line-break=\"true\" \/>\r\n \"availability\": \"https:\/\/schema.org\/InStock\"<br data-rich-text-line-break=\"true\" \/>\r\n }<br data-rich-text-line-break=\"true\" \/>\r\n}<br data-rich-text-line-break=\"true\" \/>\r\n&lt;\/script&gt;<br data-rich-text-line-break=\"true\" \/>\r\n<\/code><\/pre>\n<p>\u3053\u306e\u30b3\u30fc\u30c9\u3092\u3001\u5546\u54c1\u306eHTML\u30d5\u30a1\u30a4\u30eb\uff08<span style=\"color: #008000;\">&lt;head&gt;<\/span>\u30bf\u30b0\u5185\u304c\u671b\u307e\u3057\u3044\u304c<span style=\"color: #008000;\">&lt;body&gt;<\/span>\u5185\u3067\u3082\u52d5\u4f5c\u3059\u308b\uff09\u306b\u8cbc\u308a\u4ed8\u3051\u308c\u3070OK\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001JSON-LD\u5f62\u5f0f\u3067\u5546\u54c1\u540d\u3001\u753b\u50cfURL\u3001\u4fa1\u683c\u3001\u5728\u5eab\u72b6\u6cc1\u306a\u3069\u3092\u660e\u793a\u3059\u308b\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u5185\u5bb9\u3092\u6b63\u3057\u304f\u8a8d\u8b58\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<h3 id=\"8y9cxtmj6vhexg6vmjfwop\">3-4. \u6700\u521d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u30443\u3064\u306e\u7528\u8a9e<\/h3>\n<p>\u521d\u5fc3\u8005\u304c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a18\u8ff0\u3059\u308b\u524d\u306b\u3001\u307e\u305a\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u7528\u8a9e\u304c3\u3064\u3042\u308b\u3002\u4ee5\u4e0b\u3092\u62bc\u3055\u3048\u3066\u304a\u3053\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-08.png\" alt=\"\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e3\u3064\u306e\u91cd\u8981\u6982\u5ff5\" width=\"1280\" height=\"901\" class=\"aligncenter size-full wp-image-52294\" \/><\/p>\n<h4 id=\"g1gnbo3wf3lxj0m4g5e1qn\">\uff081\uff09\u30b9\u30ad\u30fc\u30de\uff08Schema\uff09<\/h4>\n<ul>\n<li>\u30c7\u30fc\u30bf\u306e\u300c\u578b\u300d\u3092\u5b9a\u7fa9\u3059\u308b\u8a2d\u8a08\u56f3\u3084\u30eb\u30fc\u30eb\u30d6\u30c3\u30af\u306e\u3088\u3046\u306a\u3082\u306e\u3002<\/li>\n<li>\u300c\u5546\u54c1\u306b\u306f\u540d\u524d\u3068\u4fa1\u683c\u304c\u5fc5\u8981\u300d\u300c\u8a18\u4e8b\u306b\u306f\u898b\u51fa\u3057\u3068\u516c\u958b\u65e5\u304c\u5fc5\u8981\u300d\u306a\u3069\u3001\u3069\u3093\u306a\u60c5\u5831\u3092\u3069\u306e\u3088\u3046\u306a\u5f62\u3067\u66f8\u3051\u3070\u3044\u3044\u304b\u3092\u5b9a\u3081\u3066\u3044\u308b\u3002\u524d\u51fa\u306e<a href=\"https:\/\/schema.org\/\" rel=\"noopener\" target=\"_blank\">Schema.org<\/a>\u3092\u898b\u308b\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u7406\u89e3\u3067\u304d\u308b\u6b63\u3057\u3044\u8a18\u8ff0\u304c\u308f\u304b\u308b\u3002<\/li>\n<\/ul>\n<h4 id=\"g2l2py878h0y1c76voxs\">\uff082\uff09\u30bf\u30a4\u30d7\uff08Type\uff09<\/h4>\n<ul>\n<li>\u30c7\u30fc\u30bf\u304c\u4f55\u306e\u7a2e\u985e\u306b\u5c5e\u3059\u308b\u304b\u3092\u8868\u3059\u300c\u30ab\u30c6\u30b4\u30ea\u540d\u300d\u3002<\/li>\n<li>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6700\u521d\u306b\u300c\u3053\u308c\u306fProduct\uff08\u5546\u54c1\uff09\u300d\u300c\u3053\u308c\u306fArticle\uff08\u8a18\u4e8b\uff09\u300d\u3068\u5ba3\u8a00\u3059\u308b\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u305d\u306e\u60c5\u5831\u304c\u4f55\u306e\u7a2e\u985e\u304b\u3092\u6b63\u3057\u304f\u7406\u89e3\u3067\u304d\u308b\u3002JSON-LD\u3067\u306f &#8220;@type&#8221;:&#8221;Product&#8221; \u306e\u3088\u3046\u306b\u8a18\u8ff0\u3059\u308b\u3002<\/li>\n<\/ul>\n<h4 id=\"dumycrytvg8qh1wk2pht5\">\uff083\uff09\u30d7\u30ed\u30d1\u30c6\u30a3\uff08Property\uff09<\/h4>\n<ul>\n<li>\u30bf\u30a4\u30d7\u3054\u3068\u306b\u5b9a\u3081\u3089\u308c\u305f\u300c\u60c5\u5831\u9805\u76ee\u300d\u3084\u300c\u5c5e\u6027\u300d\u3002<\/li>\n<li>\u5546\u54c1\u306a\u3089\u300cname\uff08\u5546\u54c1\u540d\uff09:\u25cb\u25cb\u300d\u3084\u300cprice\uff08\u4fa1\u683c\uff09:\u25cb\u25cb\u300d\u3001\u8a18\u4e8b\u306a\u3089\u300cheadline\uff08\u898b\u51fa\u3057\uff09:\u25cb\u25cb\u300d\u3084\u300cdatePublished\uff08\u516c\u958b\u65e5\uff09:\u25cb\u25cb\u300d\u3068\u3044\u3063\u305f\u5f62\u3067\u3001\u60c5\u5831\u306e\u4e2d\u8eab\u3092\u30ad\u30fc\u3068\u5024\u306e\u30da\u30a2\u3067\u8a18\u8ff0\u3059\u308b\u3002\u6b63\u3057\u3044\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u8a73\u7d30\u306a\u5185\u5bb9\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\u3002JSON-LD\u3067\u306f &#8220;price&#8221;:&#8221;9800&#8243; \u306e\u3088\u3046\u306b\u8a18\u8ff0\u3059\u308b\u3002<\/li>\n<li>\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u306f\u300cRequired\uff08\u5fc5\u9808\uff09\u300d\u3084\u300cRecommended\uff08\u63a8\u5968\uff09\u300d\u3068\u3044\u3063\u305f\u91cd\u8981\u5ea6\u306e\u9055\u3044\u304c\u3042\u308b\u3002\u307e\u305a\u306f\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\u304b\u3089\u78ba\u5b9f\u306b\u5b9f\u88c5\u3057\u3066\u3044\u3053\u3046\u3002<\/li>\n<\/ul>\n<p>\uff0a\uff0a\uff0a<\/p>\n<p>\u4ee5\u4e0a\u3001\u4e88\u5099\u77e5\u8b58\u3092\u78ba\u8a8d\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u6b21\u306f\u5b9f\u969b\u306b\u300c\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u3078\u5c0e\u5165\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u300d\u3092\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<h2 id=\"d7bfl3yg9bjl7iwgha6n3\">4. \u5b9f\u969b\u306b\u5c0e\u5165\u3059\u308b\u624b\u9806\uff08\u521d\u5fc3\u8005\u5411\u3051\u8a73\u7d30\u30ac\u30a4\u30c9\uff09<\/h2>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5c0e\u5165\u3059\u308b\u3068\u304d\u3001\u300c\u5177\u4f53\u7684\u306b\u4f55\u3092\u3001\u3069\u3046\u9032\u3081\u308c\u3070\u3044\u3044\u306e\u304b\u300d\u304c\u898b\u3048\u306b\u304f\u3044\u3068\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u4ee5\u4e0b\u3067\u306f\u3001\u521d\u3081\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u89e6\u308c\u308b\u4eba\u3067\u3082\u8ff7\u3044\u306b\u304f\u3044\u3088\u3046\u3001\u3067\u304d\u308b\u3060\u3051\u7d30\u304b\u304f\u30b9\u30c6\u30c3\u30d7\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u5168\u4f53\u306e\u6d41\u308c\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/p>\n<div class=\"attention a-1\">\n<ul>\n<li>\u30b9\u30c6\u30c3\u30d71\uff1a\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u5408\u3063\u305f\u30bf\u30a4\u30d7\u3092\u9078\u3076<\/li>\n<li>\u30b9\u30c6\u30c3\u30d72\uff1aJSON-LD\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li>\u30b9\u30c6\u30c3\u30d73\uff1a\u4f5c\u6210\u3057\u305f\u30b3\u30fc\u30c9\u3092\u30c6\u30b9\u30c8\u3059\u308b<\/li>\n<li>\u30b9\u30c6\u30c3\u30d74\uff1a\u30b3\u30fc\u30c9\u3092\u30b5\u30a4\u30c8\u306b\u5b9f\u88c5\u3059\u308b<\/li>\n<li>\u30b9\u30c6\u30c3\u30d75\uff1a\u5b9f\u88c5\u3057\u305f\u30da\u30fc\u30b8\u3092\u30c6\u30b9\u30c8\u3059\u308b<\/li>\n<li>\u30b9\u30c6\u30c3\u30d76\uff1aGoogle Search Console\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u300c\u306a\u3093\u3068\u306a\u304f\u96e3\u3057\u305d\u3046\u300d\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u307e\u305a\u306f\u4ee5\u4e0b\u3092\u901a\u8aad\u3057\u3066\u307b\u3057\u3044\u3002<strong>\u5168\u4f53\u50cf\u304c\u3064\u304b\u3081\u308c\u3070\u3001\u4f5c\u696d\u81ea\u4f53\u306f\u3054\u304f\u30b7\u30f3\u30d7\u30eb<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<h3 id=\"ksrl5uh9mzk61ksbwddd\">4-1. \u30b9\u30c6\u30c3\u30d71\uff1a\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u5408\u3063\u305f\u30bf\u30a4\u30d7\u3092\u9078\u3076<\/h3>\n<p>1\u3064\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306f<strong>\u300c\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u5408\u3063\u305f\u30bf\u30a4\u30d7\u3092\u9078\u3076\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>Schema.org\u3067\u5b9a\u7fa9\u3055\u308c\u305f\u30b9\u30ad\u30fc\u30de\u306e\u4e2d\u306b\u300c\u30bf\u30a4\u30d7\u300d\uff08\u4f8b\uff1aProduct\u3001FAQPage\u306a\u3069\uff09\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u3002\u9069\u5207\u306a\u30bf\u30a4\u30d7\u3092\u9078\u3076\u3053\u3068\u304c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3078\u306e\u60c5\u5831\u4f1d\u9054\u3092\u78ba\u5b9f\u304b\u3064\u52b9\u7387\u7684\u306b\u884c\u3046\u7b2c\u4e00\u6b69\u3060\u3002<\/p>\n<ol>\n<li><strong>\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u3092\u6574\u7406\u3059\u308b<\/strong><br \/>\n\u305f\u3068\u3048\u3070\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u304c\u3001<br \/>\n\u30fb\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308bEC\u30b5\u30a4\u30c8\u306a\u3089\u300cProduct\u300d<br \/>\n\u30fb\u30e6\u30fc\u30b6\u30fc\u304c\u3088\u304f\u8cea\u554f\u3059\u308bQ&amp;A\u30b3\u30fc\u30ca\u30fc\u304c\u3042\u308b\u306a\u3089\u300cFAQPage\u300d<br \/>\n\u30fb\u30ec\u30b7\u30d4\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u591a\u6570\u6271\u3063\u3066\u3044\u308b\u306a\u3089\u300cRecipe\u300d<br \/>\n\u3068\u3044\u3063\u305f\u3075\u3046\u306b\u3001\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u306b\u5f53\u3066\u306f\u307e\u308b\u30bf\u30a4\u30d7\u3092\u60f3\u5b9a\u3059\u308b\u3002<\/p>\n<\/li>\n<li><strong>\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u78ba\u8a8d\u3059\u308b<\/strong><br \/>\n\u3069\u306e\u3088\u3046\u306a\u30bf\u30a4\u30d7\u304c\u5b58\u5728\u3059\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u3001\u307e\u305a\u898b\u308b\u3079\u304d\u306f<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/search-gallery?hl=ja\" rel=\"noopener\" target=\"_blank\"><strong>\u300cGoogle \u691c\u7d22\u304c\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u300d<\/strong><\/a>\u3067\u3042\u308b\u3002\u65e5\u672c\u8a9e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u521d\u5fc3\u8005\u3067\u3082\u7406\u89e3\u3057\u3084\u3059\u3044\u3002\u3082\u3061\u308d\u3093\u3001\u5927\u672c\u306e<a href=\"https:\/\/schema.org\/\" rel=\"noopener\" target=\"_blank\">Schema.org<\/a>\uff08\u82f1\u8a9e\uff09\u3067\u78ba\u8a8d\u3067\u304d\u308b\u4eba\u306f\u305d\u308c\u304c\u30d9\u30b9\u30c8\u3060\u3002\u3059\u3079\u3066\u306e\u60c5\u5831\u304c\u305d\u308d\u3063\u3066\u3044\u308b\u3002<\/p>\n<\/li>\n<li><strong>\u3069\u3053\u307e\u3067\u5bfe\u5fdc\u3059\u308b\u304b\u65b9\u91dd\u3092\u6c7a\u3081\u308b<\/strong><br \/>\n\u30bf\u30a4\u30d7\u306b\u3088\u3063\u3066\u306f\u305f\u304f\u3055\u3093\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u3059\u3079\u3066\u57cb\u3081\u308b\u5fc5\u8981\u306f\u306a\u3044\u3002\u307e\u305a\u306f\u6700\u5c0f\u9650\u306e\u5fc5\u9808\u9805\u76ee\u304b\u3089\u59cb\u3081\u3001\u305d\u308c\u3067\u554f\u984c\u306a\u3051\u308c\u3070\u5f90\u3005\u306b\u63a8\u5968\u9805\u76ee\u3092\u8ffd\u52a0\u3057\u3066\u3044\u304f\u3002\u521d\u5fc3\u8005\u306f\u3001\u6700\u5c0f\u9650\u306e\u30c7\u30fc\u30bf\u3067\u30c6\u30b9\u30c8\u3057\u3001\u6210\u529f\u3057\u305f\u3089\u5897\u3084\u3057\u3066\u3044\u304f\u3068\u3088\u3044\u3060\u308d\u3046\u3002<\/li>\n<\/ol>\n<h3 id=\"t3nnr65i1jmv9yos04eled\">4-2. \u30b9\u30c6\u30c3\u30d72\uff1aJSON-LD\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>2\u3064\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306f<strong>\u300cJSON-LD\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u9078\u3093\u3060\u30bf\u30a4\u30d7\u306f\u7a7a\u3063\u307d\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u3088\u3046\u306a\u3082\u306e\u3060\u3002\u3088\u3063\u3066\u3001\u305d\u306e\u30bf\u30a4\u30d7\u306b\u5bfe\u5fdc\u3059\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\uff08\u5546\u54c1\u540d\u3001\u4fa1\u683c\u3001FAQ\u306e\u8cea\u554f\u3068\u56de\u7b54\u306a\u3069\uff09\u306b\u3001\u30b5\u30a4\u30c8\u56fa\u6709\u306e\u5024\u3092\u57cb\u3081\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<ol>\n<li><strong>\u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\u304b\u3089\u59cb\u3081\u308b<\/strong><br \/>\n\u300cProduct\u300d\u3084\u300cFAQPage\u300d\u306a\u3069\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b\u30bf\u30a4\u30d7\u306eJSON-LD\u30b5\u30f3\u30d7\u30eb\u306fGoogle\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3084\u6709\u5fd7\u306e\u30d6\u30ed\u30b0\u3001\u516c\u5f0f\u30c4\u30fc\u30eb\u3067\u591a\u6570\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u308c\u3089\u306e\u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\u3092\u53c2\u8003\u306b\u3057\u3001\u4e2d\u8eab\u3092\u81ea\u5206\u306e\u60c5\u5831\u306b\u66f8\u304d\u63db\u3048\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u308b\u3068\u3001\u30bc\u30ed\u304b\u3089\u66f8\u304f\u3088\u308a\u5727\u5012\u7684\u306b\u697d\u3060\u3002<br \/>\n\u203b<a href=\"https:\/\/lucy.ne.jp\/bazubu\/seo-13666.html\">SEO\u5bfe\u7b56<\/a>\u3067\u3088\u304f\u6d3b\u7528\u3055\u308c\u308b\u30bf\u30a4\u30d7\u306f\u3001\u3053\u306e\u5f8c\u300c\u200b<a href=\"#i5\" target=\"_self\" rel=\"noopener\">5. SEO\u5bfe\u7b56\u5411\u3051\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\uff08\u5177\u4f53\u4f8b\uff09<\/a>\u200b\u200b\u200b\u300d\u306b\u3066\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<\/li>\n<li><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b<\/strong><br \/>\n\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3057\u3001\u9805\u76ee\u306b\u5024\u3092\u5165\u308c\u308b\u3068\u3001\u81ea\u52d5\u3067JSON-LD\u30b3\u30fc\u30c9\u3092\u751f\u6210\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb\uff08\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc\uff09\u3082\u3042\u308b\u3002\u4ee5\u4e0b\u306f\u82f1\u8a9e\u3060\u304c\u3001\u3084\u308b\u3053\u3068\u306f\u30b7\u30f3\u30d7\u30eb\u3060\uff08\u540d\u524d\u3084\u4fa1\u683c\u3092\u5165\u308c\u308b\u3060\u3051\uff09\u3002<br \/>\n\u30fb<a href=\"https:\/\/technicalseo.com\/tools\/schema-markup-generator\/\" rel=\"noopener\" target=\"_blank\">Merkle\u306eJSON-LD Generator\uff08\u82f1\u8a9e\uff09<\/a><br \/>\n\u30fb<a href=\"https:\/\/hallanalysis.com\/json-ld-generator\/\" rel=\"noopener nofollow\" target=\"_blank\">JSON-LD Schema Markup Generator by hallanalysis.com\uff08\u82f1\u8a9e\uff09<\/a><br \/>\n\u3042\u308b\u3044\u306f\u3001Google\u306e<a href=\"https:\/\/support.google.com\/webmasters\/answer\/3069489?hl=ja\" rel=\"noopener\" target=\"_blank\"><strong>\u300c\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u652f\u63f4\u30c4\u30fc\u30eb\u300d<\/strong><\/a>\u3092\u4f7f\u3046\u3068\u3001\u69cb\u9020\u5316\u3057\u305f\u3044URL\u3092\u5165\u529b\u3057\u3066\u30da\u30fc\u30b8\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u3092\u9078\u629e\u3059\u308b\u3060\u3051\u3067\u3001\u81ea\u52d5\u3067JSON-LD\u30b3\u30fc\u30c9\u3092\u751f\u6210\u3057\u3066\u304f\u308c\u308b\u3002\u4ee5\u4e0b\u306f\u5b9f\u969b\u306e\u30a4\u30e1\u30fc\u30b8\u3060\u3002<br \/>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-09.png\" alt=\"\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u652f\u63f4\u30c4\u30fc\u30eb\" width=\"1280\" height=\"801\" class=\"aligncenter size-full wp-image-52296\" \/><\/li>\n<li><strong>\u521d\u5fc3\u8005\u304c\u907f\u3051\u305f\u3044\u30df\u30b9<\/strong><br \/>\nJSON\u306f\u300c\u30ad\u30fc\u3068\u5024\u300d\u3092\u30ab\u30f3\u30de\u533a\u5207\u308a\u3067\u66f8\u304f\u5f62\u5f0f\u306a\u306e\u3067\u3001\u30ab\u30f3\u30de\u306e\u4ed8\u3051\u5fd8\u308c\u3084\u4f59\u8a08\u306a\u30ab\u30f3\u30de\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002\u307e\u305f\u3001URL\u3001\u753b\u50cf\u30d1\u30b9\u3001\u4fa1\u683c\u306a\u3069\u3001\u5b9f\u969b\u306e\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306b\u5408\u3063\u305f\u60c5\u5831\u306b\u7f6e\u304d\u63db\u3048\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3057\u3088\u3046\u3002<br \/>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-10.png\" alt=\"\u30ab\u30f3\u30de\u306e\u4ed8\u3051\u65b9\u3068\u30d7\u30ec\u30fc\u30b9\u30db\u30eb\u30c0\u30fc\u306e\u7f6e\u304d\u63db\u3048\" width=\"1280\" height=\"685\" class=\"aligncenter size-full wp-image-52297\" \/><br \/>\n<span><\/span><\/li>\n<\/ol>\n<h3 id=\"6c5urcs568al5swbupsud\">4-3. \u30b9\u30c6\u30c3\u30d73\uff1a\u4f5c\u6210\u3057\u305f\u30b3\u30fc\u30c9\u3092\u30c6\u30b9\u30c8\u3059\u308b<\/h3>\n<p>3\u3064\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306f<strong>\u300c\u4f5c\u6210\u3057\u305f\u30b3\u30fc\u30c9\u3092\u30c6\u30b9\u30c8\u3059\u308b\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e00\u898b\u6b63\u3057\u304f\u898b\u3048\u308b\u30b3\u30fc\u30c9\u3067\u3082\u3001\u5c0f\u3055\u306a\u30df\u30b9\uff08\u30ab\u30f3\u30de\u306e\u8aa4\u308a\u3001\u5fc5\u9808\u9805\u76ee\u306e\u4e0d\u8db3\u3001URL\u306e\u9593\u9055\u3044\u306a\u3069\uff09\u304c\u3042\u308b\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u6b63\u3057\u304f\u7406\u89e3\u3067\u304d\u306a\u3044\u3002\u30da\u30fc\u30b8\u3092\u516c\u958b\u3059\u308b\u524d\u306b\u30c6\u30b9\u30c8\u3057\u3066\u3001\u7121\u99c4\u306a\u30c8\u30e9\u30d6\u30eb\u3084\u5f8c\u304b\u3089\u306e\u4fee\u6b63\u56de\u6570\u3092\u6e1b\u3089\u305d\u3046\u3002<\/p>\n<ol>\n<li><strong>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u691c\u8a3c\u3059\u308b<\/strong><br \/>\nGoogle\u306e<a href=\"https:\/\/search.google.com\/test\/rich-results\" rel=\"noopener\" target=\"_blank\"><strong>\u300c\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u300d<\/strong><\/a>\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u300c\u30b3\u30fc\u30c9\u300d\u306e\u30c6\u30ad\u30b9\u30c8\u30dc\u30c3\u30af\u30b9\u306b\u751f\u6210\u3057\u305fJSON-LD\u30b3\u30fc\u30c9\u3092\u76f4\u63a5\u30da\u30fc\u30b9\u30c8\u3059\u308b\u3068\u30c6\u30b9\u30c8\u3067\u304d\u308b\u3002<br \/>\n<span><\/span><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-11.png\" alt=\"\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\" width=\"1280\" height=\"901\" class=\"aligncenter size-full wp-image-52298\" \/><\/li>\n<li><strong>\u30a8\u30e9\u30fc\u304c\u51fa\u305f\u3089\u4fee\u6b63\u3059\u308b<\/strong><br \/>\n\u30c4\u30fc\u30eb\u304c\u300c\u3053\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u300d\u300c\u3053\u3053\u306b\u30a8\u30e9\u30fc\u304c\u3042\u308b\u300d\u3068\u6307\u6458\u3057\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u305d\u306e\u554f\u984c\u70b9\u3092\u3082\u3068\u306b\u30b3\u30fc\u30c9\u3092\u898b\u76f4\u3059\u3002<\/li>\n<\/ol>\n<h3 id=\"51ewfk586gv4p1m5lihmt6\">4-4. \u30b9\u30c6\u30c3\u30d74\uff1a\u30b3\u30fc\u30c9\u3092\u30b5\u30a4\u30c8\u306b\u5b9f\u88c5\u3059\u308b<\/h3>\n<p>4\u3064\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306f<strong>\u300c\u30b3\u30fc\u30c9\u3092\u30b5\u30a4\u30c8\u306b\u5b9f\u88c5\u3059\u308b\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u30c6\u30b9\u30c8\u304c\u5b8c\u4e86\u3057\u305f\u30b3\u30fc\u30c9\u3092Web\u30da\u30fc\u30b8\u306b\u8a18\u8ff0\u3057\u3066\u3001\u5b9f\u969b\u306b\u6a5f\u80fd\u3055\u305b\u3088\u3046\u3002<\/p>\n<ol>\n<li><strong>HTML\u30d5\u30a1\u30a4\u30eb\u306b\u8ffd\u52a0\u3059\u308b<\/strong><br \/>\n\u30b3\u30fc\u30c9\u306f<span style=\"color: #008000;\">&lt;script type=&#8221;application\/ld+json&#8221;&gt;<\/span>\u30bf\u30b0\u3067\u56f2\u307f\u3001<span style=\"color: #008000;\">&lt;head&gt;<\/span>\u5185\u304b<span style=\"color: #008000;\">&lt;body&gt;<\/span>\u5185\u306e\u9069\u5207\u306a\u4f4d\u7f6e\u306b\u8cbc\u308a\u4ed8\u3051\u308b\u3002<br \/>\n<span><\/span><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-12.png\" alt=\"HTML\u3078\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u65bd\u65b9\u6cd5\uff08\u57fa\u672c\u306f&lt;head&gt;\u5185\uff09\" width=\"1280\" height=\"1295\" class=\"aligncenter size-full wp-image-52299\" \/><\/p>\n<\/li>\n<li><strong>WordPress\u306a\u3069CMS\u3092\u6d3b\u7528\u3059\u308b<\/strong><br \/>\nWordPress\u30b5\u30a4\u30c8\u306a\u3089\u3001header.php\u3092\u7de8\u96c6\u3059\u308b\u304b\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u5bfe\u5fdc\u30d7\u30e9\u30b0\u30a4\u30f3\uff08\u4f8b\uff1a<a href=\"https:\/\/ja.wordpress.org\/plugins\/wordpress-seo\/\" rel=\"noopener\" target=\"_blank\">Yoast SEO<\/a>\u3001<a href=\"https:\/\/wordpress.org\/plugins\/seo-by-rank-math\/\" rel=\"noopener\" target=\"_blank\">Rank Math SEO<\/a>\u3001<a href=\"https:\/\/ja.wordpress.org\/plugins\/all-in-one-seo-pack\/\" rel=\"noopener\" target=\"_blank\">All In One SEO<\/a>\u306a\u3069\uff09\u3092\u5c0e\u5165\u3059\u308b\u3068\u7c21\u5358\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u5834\u5408\u304c\u3042\u308b\u3002\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u3046\u3068\u30b3\u30fc\u30c9\u7de8\u96c6\u30df\u30b9\u304c\u6e1b\u308a\u3001\u7ba1\u7406\u3057\u3084\u3059\u3044\u3002<\/p>\n<\/li>\n<li><strong>\u8907\u6570\u30da\u30fc\u30b8\u3078\u9069\u7528\u3059\u308b<\/strong><br \/>\n\u307e\u305a\u306f1\u30da\u30fc\u30b8\u3067\u6210\u529f\u3055\u305b\u3001\u554f\u984c\u306a\u304f\u52d5\u4f5c\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u305f\u3089\u3001\u540c\u69d8\u306e\u624b\u9806\u3067\u307b\u304b\u306e\u30da\u30fc\u30b8\u306b\u3082\u9069\u7528\u3057\u3066\u3044\u304f\u3002\u30da\u30fc\u30b8\u3054\u3068\u306b\u5546\u54c1\u540d\u3084\u4fa1\u683c\u306a\u3069\u3001\u60c5\u5831\u3092\u6b63\u3057\u304f\u66f4\u65b0\u3057\u3088\u3046\u3002<\/li>\n<\/ol>\n<h3 id=\"ntgk3pc74o11hgop540p9h\">4-5. \u30b9\u30c6\u30c3\u30d75\uff1a\u5b9f\u88c5\u3057\u305f\u30da\u30fc\u30b8\u3092\u30c6\u30b9\u30c8\u3059\u308b<\/h3>\n<p>5\u3064\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306f<strong>\u300c\u5b9f\u88c5\u3057\u305f\u30da\u30fc\u30b8\u3092\u30c6\u30b9\u30c8\u3059\u308b\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>HTML\u30d5\u30a1\u30a4\u30eb\u306b\u30b3\u30fc\u30c9\u3092\u8cbc\u308a\u4ed8\u3051\u305f\u5f8c\u3001\u5b9f\u969b\u306eURL\u3067\u30c6\u30b9\u30c8\u3057\u3066\u300c\u672c\u756a\u74b0\u5883\u3067\u30b3\u30fc\u30c9\u304c\u304d\u3061\u3093\u3068\u8aad\u307f\u53d6\u308c\u308b\u304b\u300d\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<ol>\n<li><strong>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u306bURL\u3092\u5165\u529b\u3059\u308b<\/strong><br \/>\n\u30b3\u30fc\u30c9\u306e\u30c6\u30b9\u30c8\u306b\u4f7f\u3063\u305fGoogle\u306e<a href=\"https:\/\/search.google.com\/test\/rich-results\" rel=\"noopener\" target=\"_blank\"><strong>\u300c\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u300d<\/strong><\/a>\u3067\u3001\u4eca\u5ea6\u306f\u5b9f\u969b\u306e\u516c\u958bURL\u3092\u5165\u529b\u3059\u308b\u3002<br \/>\n<span><\/span><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-13.png\" alt=\"\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\" width=\"1280\" height=\"709\" class=\"aligncenter size-full wp-image-52301\" \/><\/li>\n<li><strong>\u30a8\u30e9\u30fc\u304c\u306a\u3051\u308c\u3070\u6210\u529f<\/strong><br \/>\n\u30a8\u30e9\u30fc\u306e\u6307\u6458\u304c\u306a\u304f\u3001\u30c4\u30fc\u30eb\u304c\u5bfe\u5fdc\u3059\u308b\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u30d7\u30ec\u30d3\u30e5\u30fc\u3092\u8868\u793a\u3057\u3066\u304f\u308c\u305f\u308a\u3001\u554f\u984c\u306a\u3057\u3068\u8868\u793a\u3055\u308c\u308c\u3070\u3001\u5c0e\u5165\u306f\u5b8c\u4e86\u3060\u3002\u30a8\u30e9\u30fc\u306e\u6307\u6458\u304c\u3042\u308c\u3070\u4fee\u6b63\u3057\u3088\u3046\u3002<\/li>\n<\/ol>\n<h3 id=\"gqmpnhhubbv2paz34s6c\">4-6. \u30b9\u30c6\u30c3\u30d76\uff1aGoogle Search Console\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b<\/h3>\n<p>6\u3064\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306f<strong>\u300cGoogle Search Console\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u3001<a href=\"https:\/\/search.google.com\/search-console\/about?hl=ja\" rel=\"noopener\" target=\"_blank\">Google Search Console<\/a>\u304b\u3089\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p>\u203bGoogle Search Console\u306e\u5c0e\u5165\u304c\u307e\u3060\u306e\u5834\u5408\u306f\u3001<a href=\"https:\/\/lucy.ne.jp\/bazubu\/consolesearch-42635.html\" rel=\"noopener\">\u300cGoogle Search Console\u3068\u306f\uff1f\u521d\u5fc3\u8005\u5411\u3051\u306b\u30ad\u30e3\u30d7\u30c1\u30e3\u4ed8\u3067\u89e3\u8aac\u300d<\/a>\u3092\u53c2\u8003\u306b\u5c0e\u5165\u3057\u3066\u304b\u3089\u3001\u3053\u306e\u30da\u30fc\u30b8\u306b\u623b\u3063\u3066\u307b\u3057\u3044\u3002<\/p>\n<ol>\n<li><strong>\u62e1\u5f35\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3059\u308b<\/strong><br \/>\nSearch Console\u306b\u306f<strong>\u300c\u62e1\u5f35\u300d<\/strong>\u3068\u3044\u3046\u30bb\u30af\u30b7\u30e7\u30f3\u304c\u3042\u308a\u3001\u5b9f\u88c5\u3057\u305f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u9069\u5207\u306b\u51e6\u7406\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u30a8\u30e9\u30fc\u304c\u767a\u751f\u3057\u3066\u3044\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b\u3002\u300c\u62e1\u5f35\u300d\u306b\u4f55\u3082\u8868\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u307e\u3060Google\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u8a8d\u8b58\u3055\u308c\u3066\u3044\u306a\u3044\u304b\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u6b63\u3057\u304f\u5b9f\u88c5\u3067\u304d\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<br \/>\n<span><\/span><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2025\/01\/what-is-structured-data-14.png\" alt=\"Google Search Console\u62e1\u5f35\u30ec\u30dd\u30fc\u30c8\" width=\"1280\" height=\"882\" class=\"aligncenter size-full wp-image-52302\" \/><\/li>\n<li><strong>\u554f\u984c\u767a\u751f\u6642\u306b\u306f\u5bfe\u51e6\u3059\u308b<\/strong><br \/>\n\u3082\u3057\u62e1\u5f35\u30ec\u30dd\u30fc\u30c8\u306b\u30a8\u30e9\u30fc\u3084\u8b66\u544a\u304c\u51fa\u305f\u3089\u3001\u305d\u306e\u6307\u6458\u5185\u5bb9\u3092\u53c2\u8003\u306b\u30b3\u30fc\u30c9\u3092\u4fee\u6b63\u3057\u3001\u518d\u5ea6\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u78ba\u8a8d\u3059\u308b\u3002\u4fee\u6b63\u5f8c\u306b\u300c\u4fee\u6b63\u3092\u691c\u8a3c\u300d\u6a5f\u80fd\u3092\u4f7f\u3046\u3068\u3001Google\u306b\u518d\u78ba\u8a8d\u3092\u4f9d\u983c\u3067\u304d\u308b\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9216203?hl=ja\" rel=\"noopener\" target=\"_blank\">Search Console \u30d8\u30eb\u30d7\u300c\u691c\u8a3c\u306e\u8a73\u7d30\u300d<\/a>\uff09<\/p>\n<\/li>\n<li><strong>\u7d4c\u6642\u7684\u306a\u5909\u5316\u3092\u898b\u308b<\/strong><br \/>\n\u3068\u304f\u306b\u5927\u91cf\u306e\u30da\u30fc\u30b8\u3067\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5c0e\u5165\u3057\u305f\u5834\u5408\u3001Search Console\u3067\u5168\u4f53\u7684\u306a\u72b6\u614b\u3092\u628a\u63e1\u3067\u304d\u308b\u3002\u30a8\u30e9\u30fc\u7387\u304c\u4e0b\u304c\u3063\u3066\u3044\u304f\u69d8\u5b50\u3084\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u304c\u5897\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3057\u306a\u304c\u3089\u3001\u30b5\u30a4\u30c8\u6539\u5584\u3092\u7d99\u7d9a\u3057\u3066\u3044\u3053\u3046\u3002<\/li>\n<\/ol>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/05\/monitoring-structured-data-with-search-console?hl=ja\" rel=\"noopener\" target=\"_blank\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb \u30d6\u30ed\u30b0\u300cSearch Console \u3067\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0 \u300d<\/a><\/p>\n<p>\uff0a\uff0a\uff0a<\/p>\n<p>\u4ee5\u4e0a\u3001\u3053\u3053\u307e\u3067\u306e\u8a71\u3092\u7c21\u5358\u306b\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/p>\n<ul>\n<li><strong>\u30bf\u30a4\u30d7\u9078\u3073<\/strong>\uff1a\u30b5\u30a4\u30c8\u5185\u5bb9\u306b\u5408\u3063\u305f\u30bf\u30a4\u30d7\u3092\u9078\u3073\u3001\u5fc5\u9808\u9805\u76ee\u3092\u7406\u89e3\u3057\u3066\u304b\u3089\u4f5c\u696d\u3059\u308b\u3002<\/li>\n<li><strong>JSON-LD\u4f5c\u6210<\/strong>\uff1a\u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u6b63\u3057\u3044\u66f8\u5f0f\u3067\u81ea\u5206\u306e\u60c5\u5831\u3092\u57cb\u3081\u8fbc\u3080\u3002<\/li>\n<li><strong>\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u78ba\u8a8d<\/strong>\uff1a\u30c6\u30b9\u30c8\u306e\u624b\u9593\u3092\u60dc\u3057\u307e\u305a\u3001\u30a8\u30e9\u30fc\u30bc\u30ed\u307e\u3067\u4fee\u6b63\u3057\u3066\u304b\u3089\u672c\u756a\u74b0\u5883\u3078\u3002<\/li>\n<li><strong>\u5b9f\u88c5\u5f8c\u306e\u518d\u30c6\u30b9\u30c8\uff06\u76e3\u8996<\/strong>\uff1a\u672c\u756a\u74b0\u5883\u3067\u306e\u52d5\u4f5c\u78ba\u8a8d\u3068\u3001Search Console\u306b\u3088\u308b\u7d99\u7d9a\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3067\u54c1\u8cea\u7ba1\u7406\u3092\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u3092\u4e01\u5be7\u306b\u884c\u3048\u3070\u3001\u521d\u5fc3\u8005\u3067\u3082\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5c0e\u5165\u3057\u3001SEO\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b\u3002<\/p>\n<h2 id=\"i5\">5. SEO\u5bfe\u7b56\u5411\u3051\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\uff08\u5177\u4f53\u4f8b\uff09<\/h2>\n<p>\u7d9a\u3044\u3066\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3084EC\u30b5\u30a4\u30c8\u306eSEO\u5bfe\u7b56\u306b\u3066\u4f7f\u7528\u983b\u5ea6\u306e\u9ad8\u304413\u500b\u306e\u5177\u4f53\u4f8b\u3092\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u7d44\u7e54\uff08Organization\uff09<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u7d39\u4ecb\uff08Brand\uff09<\/li>\n<li>\u5546\u54c1\uff08Product\uff09 + \u30ec\u30d3\u30e5\u30fc\uff08Review \/ Rating \/ AggregateRating\uff09<\/li>\n<li>\u30b5\u30fc\u30d3\u30b9\uff08Service\uff09<\/li>\n<li>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u88fd\u54c1\uff08SoftwareApplication\uff09<\/li>\n<li>FAQ\uff08FAQPage\uff09<\/li>\n<li>\u8a18\u4e8b\u30fb\u30d6\u30ed\u30b0\u30fb\u30cb\u30e5\u30fc\u30b9\uff08Article \/ BlogPosting \/ NewsArticle\uff09<\/li>\n<li>\u30cf\u30a6\u30c4\u30fc\uff08HowTo\uff09<\/li>\n<li>\u30ec\u30b7\u30d4\uff08Recipe\uff09<\/li>\n<li>\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\uff08VideoObject\uff09<\/li>\n<li>\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\uff08LocalBusiness\uff09<\/li>\n<li>\u6c42\u4eba\u60c5\u5831\uff08JobPosting\uff09<\/li>\n<li>\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\uff08BreadcrumbList\uff09<\/li>\n<\/ol>\n<\/div>\n<p>\u5b9f\u969b\u306b\u4f7f\u7528\u3059\u308b\u969b\u306f\u3001\u3054\u81ea\u8eab\u306e\u30b5\u30a4\u30c8\u60c5\u5831\u306b\u5408\u308f\u305b\u3066\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u5024\u3092\u7f6e\u304d\u63db\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u307e\u305f\u3001\u3053\u3053\u3067\u793a\u3059\u30b3\u30fc\u30c9\u306f\u3042\u304f\u307e\u3067\u7c21\u6613\u7684\u306a\u30b5\u30f3\u30d7\u30eb\u3067\u3042\u308a\u3001\u8a73\u7d30\u306f\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u53c2\u7167\u3057\u3066\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h3 id=\"mxwvg1ftj8n6kgac7p4f8h\">5-1. \u7d44\u7e54\uff08Organization\uff09<\/h3>\n<p>\u4f01\u696d\u306e\u60c5\u5831\u306f<strong>\u300cOrganization\u300d<\/strong>\u3092\u4f7f\u3044\u3001\u8a8d\u77e5\u5ea6\u3084\u4fe1\u983c\u6027\u5411\u4e0a\u3092\u56f3\u308b\u3068\u3088\u3044\u3002\u81ea\u793e\u306e\u6b63\u5f0f\u540d\u79f0\u3001\u6240\u5728\u5730\u3001\u554f\u3044\u5408\u308f\u305b\u5148\u3001\u30ed\u30b4\u306a\u3069\u3092\u69cb\u9020\u5316\u3059\u308b\u3068\u3001Google\u691c\u7d22\u3084\u30ca\u30ec\u30c3\u30b8\u30d1\u30cd\u30eb\u306b\u6b63\u78ba\u306a\u60c5\u5831\u3092\u793a\u305b\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08Organization\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n\"@context\": \"https:\/\/schema.org\",\r\n\"@type\": \"Organization\",\r\n\"name\": \"\u682a\u5f0f\u4f1a\u793e\u30b5\u30f3\u30d7\u30eb\",\r\n\"url\": \"https:\/\/example.com\",\r\n\"logo\": \"https:\/\/example.com\/logo.png\",\r\n\"address\": {\r\n\"@type\": \"PostalAddress\",\r\n\"streetAddress\": \"\u795e\u53571-1-1\",\r\n\"addressLocality\": \"\u6e0b\u8c37\u533a\",\r\n\"addressRegion\": \"\u6771\u4eac\u90fd\",\r\n\"postalCode\": \"150-0001\",\r\n\"addressCountry\": \"JP\"\r\n},\r\n\"contactPoint\": {\r\n\"@type\": \"ContactPoint\",\r\n\"telephone\": \"+81-3-1234-5678\",\r\n\"contactType\": \"customer service\"\r\n}\r\n}\r\n&lt;\/script&gt;<\/code><\/pre>\n<h3 id=\"kcsdykz96i9u732i6q6r1q\">5-2. \u30d6\u30e9\u30f3\u30c9\u7d39\u4ecb\uff08Brand\uff09<\/h3>\n<p>\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u5f37\u304f\u6253\u3061\u51fa\u3057\u305f\u3044\u5834\u5408\u3001<strong>\u300cBrand\u300d<\/strong>\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3068\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u95a2\u4fc2\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u660e\u78ba\u306b\u793a\u305b\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u540d\u3001\u30ed\u30b4\u3001\u95a2\u9023\u3059\u308b\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u306a\u3069\u3092\u5b9a\u7fa9\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u6642\u306b\u9069\u5207\u306a\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u8abf\u6574\u3067\u304d\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08Brand\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\":\"https:\/\/schema.org\",\r\n \"@type\":\"Brand\",\r\n \"name\":\"\u30d6\u30e9\u30f3\u30c9\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\",\r\n \"url\":\"https:\/\/example.com\/brand\",\r\n \"logo\":\"https:\/\/example.com\/brand-logo.png\",\r\n \"description\":\"\u9ad8\u54c1\u8cea\u306a\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u98df\u54c1\u3092\u304a\u5c4a\u3051\u3059\u308b\u30d6\u30e9\u30f3\u30c9\"\r\n}\r\n&lt;\/script&gt;<\/code><\/pre>\n<h3 id=\"mmxisdvh7j3nt4r51jay8\">5-3. \u5546\u54c1\uff08Product\uff09 + \u30ec\u30d3\u30e5\u30fc\uff08Review \/ Rating \/ AggregateRating\uff09<\/h3>\n<p>\u5546\u54c1<strong>\u300cProduct\u300d<\/strong>\u3068\u30ec\u30d3\u30e5\u30fc<strong>\u300cReview \/ Rating \/ AggregateRating\u300d<\/strong>\u306e\u7d44\u307f\u5408\u308f\u305b\u306f\u3001EC\u30b5\u30a4\u30c8\u3084D2C\u30b5\u30a4\u30c8\u3067\u4ee3\u8868\u7684\u306a\u4f7f\u3044\u65b9\u3067\u3042\u308b\u3002<\/p>\n<p>\u5546\u54c1\u60c5\u5831\uff08\u4fa1\u683c\u3001\u5728\u5eab\u3001\u5546\u54c1\u753b\u50cf\u306a\u3069\uff09\u306b\u52a0\u3048\u3001\u9867\u5ba2\u30ec\u30d3\u30e5\u30fc\u3092<strong>\u300cAggregateRating\u300d<\/strong>\u306a\u3069\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u306b\u661f\u8a55\u4fa1\u3084\u30ec\u30d3\u30e5\u30fc\u6570\u304c\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u3001\u30af\u30ea\u30c3\u30af\u7387\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08Product + AggregateRating\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\": \"https:\/\/schema.org\/\",\r\n \"@type\": \"Product\",\r\n \"name\": \"\u9ad8\u6027\u80fd\u30a4\u30e4\u30db\u30f3\",\r\n \"image\": \"https:\/\/example.com\/images\/earphone.jpg\",\r\n \"description\": \"\u30af\u30ea\u30a2\u306a\u97f3\u8cea\u3068\u9577\u6642\u9593\u4f7f\u7528\u306b\u9069\u3057\u305f\u30a4\u30e4\u30db\u30f3\",\r\n \"brand\": \"\u30b5\u30a6\u30f3\u30c9\u30e1\u30fc\u30ab\u30fcX\",\r\n \"offers\": {\r\n \"@type\": \"Offer\",\r\n \"price\": \"9800\",\r\n \"priceCurrency\": \"JPY\",\r\n \"availability\": \"https:\/\/schema.org\/InStock\"\r\n },\r\n \"aggregateRating\": {\r\n \"@type\": \"AggregateRating\",\r\n \"ratingValue\": \"4.5\",\r\n \"reviewCount\": \"123\"\r\n }\r\n}\r\n&lt;\/script&gt;\r\n<\/code><\/pre>\n<h3 id=\"ktrhscp6xviozhj450duj\">5-4. \u30b5\u30fc\u30d3\u30b9\uff08Service\uff09<\/h3>\n<p>BtoB\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3084SaaS\u3001BtoC\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u4fee\u7406\u30b5\u30fc\u30d3\u30b9\u3084\u30b3\u30fc\u30c1\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306f\u3001<strong>\u300cService\u300d<\/strong>\u304c\u9069\u3057\u3066\u3044\u308b\u3002\u30b5\u30fc\u30d3\u30b9\u540d\u79f0\u3001\u63d0\u4f9b\u7bc4\u56f2\u3001\u6599\u91d1\uff08\u76ee\u5b89\uff09\u3001\u5bfe\u8c61\u9867\u5ba2\u306a\u3069\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u6b63\u78ba\u306b\u4f1d\u3048\u3089\u308c\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08Service\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\": \"https:\/\/schema.org\/\",\r\n \"@type\": \"Service\",\r\n \"name\": \"\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30b5\u30fc\u30d3\u30b9\",\r\n \"description\": \"\u88fd\u54c1\u5c0e\u5165\u5f8c\u306e\u30c6\u30af\u30cb\u30ab\u30eb\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\",\r\n \"provider\": {\r\n \"@type\": \"Organization\",\r\n \"name\": \"\u682a\u5f0f\u4f1a\u793e\u30b5\u30f3\u30d7\u30eb\"\r\n }\r\n}\r\n&lt;\/script&gt;<\/code><\/pre>\n<h3 id=\"7qyollj9k1npmimh2q0klr\">5-5. \u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u88fd\u54c1\uff08SoftwareApplication\uff09<\/h3>\n<p>SaaS\u578b\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u63d0\u4f9b\u3059\u308bBtoB\u4f01\u696d\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3092<strong>\u300cSoftwareApplication\u300d<\/strong>\u3067\u5b9a\u7fa9\u3059\u308b\u3068\u3001\u6a5f\u80fd\u3084\u5bfe\u5fdc\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u304c\u660e\u793a\u3055\u308c\u3001\u3088\u308a\u9069\u5207\u306a\u691c\u7d22\u8868\u793a\u304c\u72d9\u3048\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08SoftwareApplication\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\": \"https:\/\/schema.org\",\r\n \"@type\": \"SoftwareApplication\",\r\n \"name\": \"\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7ba1\u7406\u30c4\u30fc\u30ebX\",\r\n \"operatingSystem\": \"Windows, macOS, Linux\",\r\n \"applicationCategory\": \"BusinessApplication\",\r\n \"offers\": {\r\n \"@type\": \"Offer\",\r\n \"price\": \"5000\",\r\n \"priceCurrency\": \"JPY\"\r\n }\r\n}\r\n&lt;\/script&gt;\r\n<\/code><\/pre>\n<h3 id=\"a5layb2hohq3fshj20krb7\">5-6. FAQ\uff08FAQPage\uff09<\/h3>\n<p>\u3088\u304f\u3042\u308b\u8cea\u554f\u3092<strong>\u300cFAQPage\u300d<\/strong>\u3067\u69cb\u9020\u5316\u3059\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u3067\u6298\u308a\u305f\u305f\u307f\u8868\u793a\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3059\u3070\u3084\u304f\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u3002BtoB\u3001BtoC\u554f\u308f\u305a\u3001\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7406\u89e3\u3092\u52a9\u3051\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08FAQPage\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\": \"https:\/\/schema.org\/\",\r\n \"@type\": \"FAQPage\",\r\n \"mainEntity\": [{\r\n \"@type\": \"Question\",\r\n \"name\": \"\u88fd\u54c1X\u306e\u8fd4\u54c1\u306f\u53ef\u80fd\u3067\u3059\u304b\uff1f\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"\u5546\u54c1\u5230\u7740\u5f8c7\u65e5\u4ee5\u5185\u306e\u672a\u4f7f\u7528\u54c1\u306f\u8fd4\u54c1\u53ef\u80fd\u3067\u3059\u3002\"\r\n }\r\n }]\r\n}\r\n&lt;\/script&gt;\r\n<\/code><\/pre>\n<h3 id=\"xx05i3haupcmmoricyiqk\">5-7. \u8a18\u4e8b\u30fb\u30d6\u30ed\u30b0\u30fb\u30cb\u30e5\u30fc\u30b9\uff08Article \/ BlogPosting \/ NewsArticle\uff09<\/h3>\n<p>BtoB\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30ca\u30ec\u30c3\u30b8\u30d9\u30fc\u30b9\u8a18\u4e8b\u3084\u3001BtoC\u30d6\u30e9\u30f3\u30c9\u304c\u767a\u4fe1\u3059\u308b\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u4f01\u696d\u304c\u767a\u4fe1\u3059\u308b\u6700\u65b0\u30cb\u30e5\u30fc\u30b9\u306a\u3069\u306f<strong>\u300cArticle\u300d<\/strong>\u3084<strong>\u300cBlogPosting\u300d\u300cNewsArticle\u300d<\/strong>\u3067\u69cb\u9020\u5316\u3059\u308b\u3002\u8457\u8005\u30fb\u516c\u958b\u65e5\u30fb\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\u306a\u3069\u3092\u660e\u793a\u3059\u308c\u3070\u3001\u691c\u7d22\u7d50\u679c\u3067\u8a18\u4e8b\u306e\u30b5\u30e0\u30cd\u30a4\u30eb\u3084\u516c\u958b\u65e5\u304c\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u304c\u9ad8\u307e\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08BlogPosting\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\": \"https:\/\/schema.org\",\r\n \"@type\": \"BlogPosting\",\r\n \"headline\": \"\u9ad8\u54c1\u8cea\u30a4\u30e4\u30db\u30f3\u3092\u6700\u5927\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u30d2\u30f3\u30c8\",\r\n \"image\": \"https:\/\/example.com\/images\/blog-post.jpg\",\r\n \"author\": \"\u9234\u6728\u592a\u90ce\",\r\n \"datePublished\": \"2025-01-01\",\r\n \"publisher\": {\r\n \"@type\": \"Organization\",\r\n \"name\": \"\u682a\u5f0f\u4f1a\u793e\u30b5\u30f3\u30d7\u30eb\",\r\n \"logo\": {\r\n \"@type\": \"ImageObject\",\r\n \"url\": \"https:\/\/example.com\/logo.png\"\r\n }\r\n }\r\n}\r\n&lt;\/script&gt;<\/code><\/pre>\n<p>\u203bArticle \/ BlogPosting \/ NewsArticle \u306e\u4f7f\u3044\u5206\u3051\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/p>\n<ul>\n<li><strong>Article<\/strong>\uff1a\u6c4e\u7528\u7684\u306a\u8a18\u4e8b\u3002\u30a6\u30a7\u30d6\u4e0a\u3067\u767a\u8868\u3055\u308c\u308b\u3042\u3089\u3086\u308b\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u5fdc\u3002<\/li>\n<li><strong>BlogPosting<\/strong>\uff1aArticle\u306e\u4e00\u7a2e\u3067\u3001\u300c\u30d6\u30ed\u30b0\u6295\u7a3f\u300d\u3092\u660e\u793a\u3059\u308b\u305f\u3081\u306e\u30bf\u30a4\u30d7\u3002\u30d6\u30ed\u30b0\u5f62\u5f0f\u3067\u516c\u958b\u3055\u308c\u308b\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/li>\n<li><strong>NewsArticle<\/strong>\uff1aArticle\u306e\u4e00\u7a2e\u3067\u3001\u300c\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u300d\u3092\u660e\u793a\u3059\u308b\u305f\u3081\u306e\u30bf\u30a4\u30d7\u3002\u5831\u9053\u8a18\u4e8b\u3084\u6642\u4e8b\u30cb\u30e5\u30fc\u30b9\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306b\u76f8\u5f53\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u3001\u6642\u4e8b\u7684\u30fb\u901f\u5831\u7684\u306a\u6027\u8cea\u3092\u6301\u3064\u8a18\u4e8b\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h3 id=\"yhuxsfgp05pvr08b0dz2v\">5-8. \u30cf\u30a6\u30c4\u30fc\uff08HowTo\uff09<\/h3>\n<p><strong>\u300cHowTo\u300d<\/strong>\u3092\u4f7f\u3048\u3070\u3001\u624b\u9806\u3092\u660e\u78ba\u306b\u793a\u3057\u305f\u30ac\u30a4\u30c9\u8a18\u4e8b\u304c\u691c\u7d22\u7d50\u679c\u3067\u624b\u9806\u3054\u3068\u306b\u30b9\u30c6\u30c3\u30d7\u8868\u793a\u3055\u308c\u3084\u3059\u3044\u3002BtoB\u306e\u5834\u5408\u306f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u8a2d\u5b9a\u624b\u9806\u3001D2C\u30d6\u30e9\u30f3\u30c9\u306a\u3089\u88fd\u54c1\u30b1\u30a2\u65b9\u6cd5\u3084\u6d3b\u7528\u8853\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u300c\u3084\u308a\u65b9\u300d\u3092\u63a2\u3057\u3066\u3044\u308b\u30b7\u30c1\u30e5\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u6709\u52b9\u3067\u3042\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08HowTo\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\": \"https:\/\/schema.org\/\",\r\n \"@type\": \"HowTo\",\r\n \"name\": \"\u88fd\u54c1X\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u65b9\u6cd5\",\r\n \"step\": [\r\n {\r\n \"@type\": \"HowToStep\",\r\n \"name\": \"\u7bb1\u3092\u958b\u3051\u308b\",\r\n \"itemListElement\": \"\u88fd\u54c1\u672c\u4f53\u3092\u53d6\u308a\u51fa\u3059\"\r\n },\r\n {\r\n \"@type\": \"HowToStep\",\r\n \"name\": \"\u96fb\u6e90\u30b1\u30fc\u30d6\u30eb\u3092\u63a5\u7d9a\",\r\n \"itemListElement\": \"\u4ed8\u5c5e\u306e\u30b1\u30fc\u30d6\u30eb\u3092\u672c\u4f53\u3068\u30b3\u30f3\u30bb\u30f3\u30c8\u306b\u5dee\u3057\u8fbc\u3080\"\r\n }\r\n ]\r\n}\r\n&lt;\/script&gt;\r\n<\/code><\/pre>\n<h3 id=\"eziuqheu1j8854ytsqa50b\">5-9. \u30ec\u30b7\u30d4\uff08Recipe\uff09<\/h3>\n<p>\u30ec\u30b7\u30d4\u95a2\u9023\u30b5\u30a4\u30c8\u3067\u306f\u3001<strong>\u300cRecipe\u300d<\/strong>\u3092\u6d3b\u7528\u3057\u3066\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u8868\u793a\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3002\u98df\u54c1\u3084\u30ad\u30c3\u30c1\u30f3\u7528\u54c1\u3092\u6271\u3046D2C\u30d6\u30e9\u30f3\u30c9\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3001\u9867\u5ba2\u304c\u5b9f\u7528\u7684\u306a\u8abf\u7406\u6cd5\u3092\u63a2\u3057\u3066\u3044\u308b\u5834\u5408\u306a\u3069\u6709\u52b9\u3067\u3042\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08Recipe\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\": \"https:\/\/schema.org\/\",\r\n \"@type\": \"Recipe\",\r\n \"name\": \"\u7279\u88fd\u30d1\u30b9\u30bf\",\r\n \"image\": \"https:\/\/example.com\/images\/pasta.jpg\",\r\n \"description\": \"\u5f53\u793e\u30aa\u30ea\u30b8\u30ca\u30eb\u30d1\u30b9\u30bf\u30bd\u30fc\u30b9\u3092\u4f7f\u3063\u305f\u7c21\u5358\u30ec\u30b7\u30d4\u3002\",\r\n \"recipeIngredient\": [\r\n \"\u30d1\u30b9\u30bf200g\",\r\n \"\u30aa\u30ea\u30b8\u30ca\u30eb\u30bd\u30fc\u30b9100g\",\r\n \"\u30aa\u30ea\u30fc\u30d6\u30aa\u30a4\u30eb\u5927\u3055\u30581\"\r\n ],\r\n \"cookTime\": \"PT15M\",\r\n \"recipeInstructions\": \"\u8339\u3067\u305f\u30d1\u30b9\u30bf\u306b\u30bd\u30fc\u30b9\u3092\u548c\u3048\u3066\u5b8c\u6210\u3002\"\r\n}\r\n&lt;\/script&gt;\r\n<\/code><\/pre>\n<h3 id=\"z09ihxi3o28v3939jj1g6l\">5-10. \u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\uff08VideoObject\uff09<\/h3>\n<p>\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092<strong>\u300cVideoObject\u300d<\/strong>\u3067\u69cb\u9020\u5316\u3059\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u4e0a\u3067\u52d5\u753b\u30b5\u30e0\u30cd\u30a4\u30eb\u304c\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u306a\u308b\u3002BtoB\u306e\u89e3\u8aac\u52d5\u753b\u3084BtoC\u88fd\u54c1\u306e\u4f7f\u3044\u65b9\u52d5\u753b\u3001D2C\u306e\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u52d5\u753b\u306a\u3069\u3001\u6620\u50cf\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8996\u8a8d\u6027\u304c\u5411\u4e0a\u3059\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08VideoObject\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\": \"https:\/\/schema.org\/\",\r\n \"@type\": \"VideoObject\",\r\n \"name\": \"\u88fd\u54c1X \u30c7\u30e2\u52d5\u753b\",\r\n \"description\": \"\u88fd\u54c1X\u306e\u4f7f\u3044\u65b9\u3092\u7d39\u4ecb\u3059\u308b\u77ed\u5c3a\u52d5\u753b\u3002\",\r\n \"thumbnailUrl\": \"https:\/\/example.com\/video-thumbnail.jpg\",\r\n \"uploadDate\": \"2025-03-15\",\r\n \"contentUrl\": \"https:\/\/example.com\/video.mp4\"\r\n}\r\n&lt;\/script&gt;\r\n<\/code><\/pre>\n<h3 id=\"g7uqwjdixenverhra36i7b\">5-11. \u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\uff08LocalBusiness\uff09<\/h3>\n<p>\u7279\u5b9a\u306e\u5730\u57df\u3067\u5b9f\u5e97\u8217\u3092\u69cb\u3048\u308bBtoC\u4f01\u696d\u3084\u58eb\u696d\u3001\u98f2\u98df\u5e97\u3084\u7f8e\u5bb9\u30b5\u30ed\u30f3\u306a\u3069\u306f\u3001<strong>\u300cLocalBusiness\u300d<\/strong>\u3092\u6d3b\u7528\u3057\u3066\u3001\u55b6\u696d\u6642\u9593\u3001\u6240\u5728\u5730\u3001\u96fb\u8a71\u756a\u53f7\u306a\u3069\u3092\u660e\u793a\u3067\u304d\u308b\u3002\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u7d50\u679c\u3067\u306e\u9732\u51fa\u5411\u4e0a\u306b\u5f79\u7acb\u3061\u3001\u5730\u56f3\u4e0a\u3067\u306e\u60c5\u5831\u8868\u793a\u3084\u30ca\u30ec\u30c3\u30b8\u30d1\u30cd\u30eb\u3067\u306e\u60c5\u5831\u5f37\u5316\u306b\u3082\u3064\u306a\u304c\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08LocalBusiness\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\": \"https:\/\/schema.org\",\r\n \"@type\": \"LocalBusiness\",\r\n \"name\": \"\u30b5\u30f3\u30d7\u30eb\u30ab\u30d5\u30a7\",\r\n \"image\": \"https:\/\/example.com\/cafe.jpg\",\r\n \"address\": {\r\n \"@type\": \"PostalAddress\",\r\n \"streetAddress\": \"\u795e\u53571-1-1 \u30b0\u30ea\u30fc\u30f3\u30d3\u30eb3F\",\r\n \"addressLocality\": \"\u6e0b\u8c37\u533a\",\r\n \"addressRegion\": \"\u6771\u4eac\u90fd\",\r\n \"postalCode\": \"150-0001\",\r\n \"addressCountry\": \"JP\"\r\n },\r\n \"telephone\": \"+81-3-9876-5432\",\r\n \"openingHours\": \"Mo-Su 09:00-19:00\"\r\n}\r\n&lt;\/script&gt;<\/code><\/pre>\n<h3 id=\"oni3w2lv0vlyaghqu3yvso\">5-12. \u6c42\u4eba\u60c5\u5831\uff08JobPosting\uff09<\/h3>\n<p>\u4f01\u696d\u304c\u81ea\u793e\u63a1\u7528\u30da\u30fc\u30b8\u3067\u6c42\u4eba\u3092\u51fa\u3059\u5834\u5408\u3001<strong>\u300cJobPosting\u300d<\/strong>\u3092\u5229\u7528\u3059\u308b\u3068\u3001<a href=\"https:\/\/jobs.google.com\/about\/intl\/ja_ALL\/\" rel=\"noopener\" target=\"_blank\">Google for Jobs<\/a>\u306a\u3069\u306e\u6c42\u4eba\u691c\u7d22\u7d50\u679c\u306b\u63b2\u8f09\u3055\u308c\u3084\u3059\u304f\u306a\u308b\u3002\u6c42\u8077\u8005\u306b\u5bfe\u3057\u3066\u81ea\u793e\u6c42\u4eba\u304c\u76ee\u7acb\u3064\u5f62\u3067\u8868\u793a\u3055\u308c\u3001\u63a1\u7528\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08JobPosting\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\": \"https:\/\/schema.org\",\r\n \"@type\": \"JobPosting\",\r\n \"title\": \"\u55b6\u696d\u30de\u30cd\u30b8\u30e3\u30fc\",\r\n \"description\": \"\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3001\u65e2\u5b58\u9867\u5ba2\u30d5\u30a9\u30ed\u30fc\u3092\u62c5\u5f53\u3002\",\r\n \"datePosted\": \"2025-04-20\",\r\n \"hiringOrganization\": {\r\n \"@type\": \"Organization\",\r\n \"name\": \"\u682a\u5f0f\u4f1a\u793e\u30b5\u30f3\u30d7\u30eb\",\r\n \"sameAs\": \"https:\/\/example.com\"\r\n },\r\n \"jobLocation\": {\r\n \"@type\": \"Place\",\r\n \"address\": {\r\n \"@type\": \"PostalAddress\",\r\n \"streetAddress\": \"\u4e00\u756a\u753a1-2-3\",\r\n \"addressLocality\": \"\u5343\u4ee3\u7530\u533a\",\r\n \"addressRegion\": \"\u6771\u4eac\u90fd\",\r\n \"postalCode\": \"102-0082\",\r\n \"addressCountry\": \"JP\"\r\n }\r\n }\r\n}\r\n&lt;\/script&gt;<\/code><\/pre>\n<h3 id=\"chkvd7hjonvol2omnfqf\">5-13. \u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\uff08BreadcrumbList\uff09<\/h3>\n<p>\u4f01\u696d\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u304c\u30ab\u30c6\u30b4\u30ea\u69cb\u9020\u3092\u6301\u3064\u5834\u5408\u3001\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3092<strong>\u300cBreadcrumbList\u300d<\/strong>\u3067\u69cb\u9020\u5316\u3059\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u3067\u968e\u5c64\u7684\u306aURL\u8868\u793a\u304c\u306a\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u5185\u306e\u69cb\u9020\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308b\u3002BtoB\u306e\u5c02\u9580\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u3084BtoC\u306eEC\u30b5\u30a4\u30c8\u306a\u3069\u3001\u8907\u96d1\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u968e\u5c64\u3092\u6301\u3064\u5834\u5408\u306b\u3068\u304f\u306b\u6709\u52b9\u3067\u3042\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u53c2\u8003\u30b3\u30fc\u30c9\u4f8b\uff08BreadcrumbList\uff09<\/strong><\/p>\n<pre><code>&lt;script type=\"application\/ld+json\"&gt;{\r\n \"@context\": \"https:\/\/schema.org\",\r\n \"@type\": \"BreadcrumbList\",\r\n \"itemListElement\": [{\r\n \"@type\": \"ListItem\",\r\n \"position\": 1,\r\n \"item\": {\r\n \"@id\": \"https:\/\/example.com\",\r\n \"name\": \"\u30db\u30fc\u30e0\"\r\n }\r\n },{\r\n \"@type\": \"ListItem\",\r\n \"position\": 2,\r\n \"item\": {\r\n \"@id\": \"https:\/\/example.com\/products\",\r\n \"name\": \"\u88fd\u54c1\u4e00\u89a7\"\r\n }\r\n },{\r\n \"@type\": \"ListItem\",\r\n \"position\": 3,\r\n \"item\": {\r\n \"@id\": \"https:\/\/example.com\/products\/earphone\",\r\n \"name\": \"\u9ad8\u6027\u80fd\u30a4\u30e4\u30db\u30f3\"\r\n }\r\n }]\r\n}\r\n&lt;\/script&gt;<\/code><\/pre>\n<p>\uff0a\uff0a\uff0a<\/p>\n<p>\u4ee5\u4e0a\u300113\u500b\u306e\u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\u3092\u7d39\u4ecb\u3057\u305f\u3002\u30b3\u30fc\u30c9\u4f8b\u3092\u898b\u306a\u304c\u3089\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u3064\u304b\u3081\u305f\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u6b21\u306f\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306b\u5408\u3063\u305f\u30b9\u30ad\u30fc\u30de\u3092\u63a2\u3057\u3066\u307f\u3088\u3046\u3002<\/p>\n<p>\u307e\u305f\u88dc\u8db3\u3068\u3057\u3066\u3001<strong>EC\u30b5\u30a4\u30c8\u3084\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u306a\u3069\u306b\u307e\u3064\u308f\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u5074\u3067\u52d5\u7684\u306b\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3002<\/strong><\/p>\n<p>\u624b\u4f5c\u696d\u3067\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3059\u308b\u524d\u306b\u3001\u81ea\u30b5\u30a4\u30c8\u306e\u30b7\u30b9\u30c6\u30e0\u9762\u304c\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u304b\u3001\u78ba\u8a8d\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<h2 id=\"nbz2fpawetf5s0tem6gnh\">6. \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u521d\u5fc3\u8005\u304c\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u5bfe\u51e6\u6cd5<\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u521d\u5fc3\u8005\u304c\u3064\u307e\u305a\u304d\u3084\u3059\u30443\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u3001\u305d\u306e\u5bfe\u51e6\u6cd5\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u82f1\u8a9e\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304c\u591a\u304f\u3066\u6238\u60d1\u3046<\/li>\n<li>\u30b9\u30ad\u30fc\u30de\u306e\u3069\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f7f\u3048\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044<\/li>\n<li>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5165\u308c\u3066\u3082\u3059\u3050\u306b\u5909\u5316\u304c\u898b\u3048\u306a\u3044<\/li>\n<\/ol>\n<\/div>\n<h3 id=\"7wtnbs10y17ygiifaqkb4\">6-1. \u82f1\u8a9e\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304c\u591a\u304f\u3066\u6238\u60d1\u3046<\/h3>\n<p>1\u3064\u3081\u306f<strong>\u300c\u82f1\u8a9e\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304c\u591a\u304f\u3066\u6238\u60d1\u3046\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u95a2\u3059\u308b\u6700\u65b0\u304b\u3064\u6b63\u78ba\u306a\u60c5\u5831\u306f\u3001\u82f1\u8a9e\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u305f\u3068\u3048\u3070\u3001<a href=\"https:\/\/schema.org\/\" rel=\"noopener\" target=\"_blank\">Schema.org<\/a>\u306f\u82f1\u8a9e\u3067\u66f8\u304b\u308c\u3066\u304a\u308a\u3001Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u306e\u8a73\u7d30\u306a\u30ac\u30a4\u30c9\u3084Schema.org\u306e\u5b9a\u7fa9\u30da\u30fc\u30b8\u3082\u82f1\u8a9e\u304c\u57fa\u672c\u3060\u3002<\/p>\n<p>\u82f1\u8a9e\u304c\u82e6\u624b\u306a\u521d\u5fc3\u8005\u306f\u300c\u3069\u306e\u30da\u30fc\u30b8\u3092\u8aad\u3081\u3070\u3044\u3044\u306e\u304b\u300d\u300c\u3069\u3053\u304c\u91cd\u8981\u306a\u306e\u304b\u300d\u304c\u308f\u304b\u3089\u305a\u3001\u6238\u60d1\u3044\u304c\u3061\u3067\u3042\u308b\u3002<\/p>\n<p><strong>\u3010\u5bfe\u51e6\u6cd5\u3011<\/strong><\/p>\n<ul>\n<li><strong>Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u306e\u60c5\u5831\u3092\u6d3b\u7528\u3059\u308b<\/strong><br \/>\nGoogle\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001\u65e5\u672c\u8a9e\u3067\u8c4a\u5bcc\u306a\u60c5\u5831\u3092\u5165\u624b\u3067\u304d\u308b\u3002<br \/>\n\u30fb<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/search-gallery?hl=ja\" rel=\"noopener\" target=\"_blank\">Google \u691c\u7d22\u304c\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30de\u30fc\u30af\u30a2\u30c3\u30d7<\/a><br \/>\n\u30fb<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/intro-structured-data?hl=ja\" rel=\"noopener\" target=\"_blank\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3068\u306f<\/a><br \/>\n\u30fb<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/sd-policies?hl=ja\" rel=\"noopener\" target=\"_blank\">Google \u691c\u7d22\u4e0a\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a><br \/>\n\u307e\u305a\u306f\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u5341\u5206\u306b\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<\/li>\n<li><strong>\u6709\u5fd7\u306b\u3088\u308b\u65e5\u672c\u8a9e\u89e3\u8aac\u3092\u5229\u7528\u3059\u308b<\/strong><br \/>\n\u3053\u306e\u8a18\u4e8b\u306e\u3088\u3046\u306b\u3001\u6709\u5fd7\u304c\u65e5\u672c\u8a9e\u3067\u307e\u3068\u3081\u3066\u3044\u308b\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084YouTube\u52d5\u753b\u3082\u591a\u6570\u3042\u308b\u3002\uff3b\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u25cb\u25cb\uff08\u3084\u308a\u305f\u3044\u3053\u3068\uff09\uff3d\u3068\u691c\u7d22\u3059\u308c\u3070\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u89e3\u8aac\u306b\u51fa\u4f1a\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<\/li>\n<li><strong>\u7ffb\u8a33\u30c4\u30fc\u30eb\u3092\u4f75\u7528\u3059\u308b<\/strong><br \/>\n\u82f1\u8a9e\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u8aad\u3080\u969b\u306f\u3001DeepL\u3001Google\u7ffb\u8a33\u306a\u3069\u3092\u4f75\u7528\u3059\u308c\u3070\u3001\u6982\u8981\u3092\u3064\u304b\u3080\u306e\u306f\u96e3\u3057\u304f\u306a\u3044\u3002\u672c\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u305f\u57fa\u672c\u3092\u62bc\u3055\u3048\u3066\u3044\u308c\u3070\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u7406\u89e3\u3067\u304d\u308b\u306f\u305a\u3060\u3002<\/p>\n<p>\u88dc\u8db3\u3068\u3057\u3066\u3001\u516c\u5f0f\u4ee5\u5916\u3067\u60c5\u5831\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3068\u3057\u3066\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6709\u6599\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b<a href=\"https:\/\/www.schemaapp.com\/\" rel=\"noopener\" target=\"_blank\">\u300cSchema App\u300d<\/a>\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u3042\u308b\u3002\u9ad8\u5ea6\u306a\u904b\u7528\u30ce\u30a6\u30cf\u30a6\u304c\u7121\u6599\u3067\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u899a\u3048\u3066\u304a\u304f\u3068\u3088\u3044\u3060\u308d\u3046\u3002<\/li>\n<\/ul>\n<h3 id=\"55101jrxquhu2tvqfrfks\">6-2. \u30b9\u30ad\u30fc\u30de\u306e\u3069\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f7f\u3048\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044<\/h3>\n<p>2\u3064\u3081\u306f<strong>\u300c\u30b9\u30ad\u30fc\u30de\u306e\u3069\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f7f\u3048\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>Schema.org\u306b\u306f\u975e\u5e38\u306b\u591a\u304f\u306e\u30bf\u30a4\u30d7\u3068\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u3002\u521d\u5fc3\u8005\u306f\u300c\u3053\u306e\u30bf\u30a4\u30d7\u306b\u306f\u5fc5\u9808\u9805\u76ee\u304c\u3069\u308c\uff1f\u300d\u300c\u63a8\u5968\u9805\u76ee\u306f\u3069\u308c\uff1f\u300d\u3068\u3044\u3063\u305f\u30dd\u30a4\u30f3\u30c8\u3067\u6df7\u4e71\u3057\u3084\u3059\u3044\u3002<\/p>\n<p><strong>\u3010\u5bfe\u51e6\u6cd5\u3011<\/strong><\/p>\n<ul>\n<li><strong>\u5fc5\u9808\u30fb\u63a8\u5968\u9805\u76ee\u304b\u3089\u57cb\u3081\u308b<\/strong><br \/>\n<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/search-gallery?hl=ja\" rel=\"noopener\" target=\"_blank\">Google\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3084Schema.org\u306e\u5b9a\u7fa9\u306b\u306f\u300c\u5fc5\u9808\uff08Required\uff09\u300d\u3084\u300c\u63a8\u5968\uff08Recommended\uff09\u300d\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002\u521d\u5fc3\u8005\u306f\u307e\u305a\u5fc5\u9808\u9805\u76ee\u3060\u3051\u3067\u3082\u6b63\u3057\u304f\u57cb\u3081\u3066\u307f\u3066\u3001\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u30a8\u30e9\u30fc\u304c\u306a\u3044\u304b\u78ba\u8a8d\u3057\u3088\u3046\u3002\u5fc5\u9808\u9805\u76ee\u304c\u554f\u984c\u306a\u304f\u5b9f\u88c5\u3067\u304d\u305f\u3089\u3001\u5f90\u3005\u306b\u63a8\u5968\u9805\u76ee\u3092\u8ffd\u52a0\u3057\u3066\u3044\u3051\u3070\u3088\u3044\u3002<\/p>\n<\/li>\n<li><strong>\u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\u3092\u307e\u306d\u308b<\/strong><br \/>\n\u516c\u5f0f\u30ac\u30a4\u30c9\u3084\u6709\u5fd7\u306b\u3088\u308b\u30d6\u30ed\u30b0\u6295\u7a3f\u3067\u63d0\u793a\u3055\u308c\u3066\u3044\u308b\u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\u306f\u3001\u5fc5\u8981\u306a\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u6700\u4f4e\u9650\u305d\u308d\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u3002\u307e\u305a\u306f\u3053\u308c\u3089\u3092\u53c2\u8003\u306b\u3057\u3001\u81ea\u30b5\u30a4\u30c8\u7528\u306b\u5024\u3092\u5909\u3048\u308b\u5f62\u3067\u5b9f\u88c5\u3059\u308b\u3068\u30b9\u30e0\u30fc\u30ba\u3060\u3002<\/li>\n<\/ul>\n<h3 id=\"8zog0dbm01a93zmflcatz8\">6-3. \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5165\u308c\u3066\u3082\u3059\u3050\u306b\u5909\u5316\u304c\u898b\u3048\u306a\u3044<\/h3>\n<p>3\u3064\u3081\u306f<strong>\u300c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5165\u308c\u3066\u3082\u3059\u3050\u306b\u5909\u5316\u304c\u898b\u3048\u306a\u3044\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3057\u3066\u3059\u3050\u3001\u691c\u7d22\u7d50\u679c\u306b\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u304c\u8868\u793a\u3055\u308c\u305f\u308a\u3001\u691c\u7d22\u9806\u4f4d\u304c\u4e0a\u304c\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3057\u307e\u3044\u304c\u3061\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u73fe\u5b9f\u306b\u306f\u3001Google\u304c\u30da\u30fc\u30b8\u3092\u518d\u30af\u30ed\u30fc\u30eb\u3057\u3066\u30c7\u30fc\u30bf\u3092\u53cd\u6620\u3059\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u3063\u305f\u308a\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u6b63\u3057\u304f\u51e6\u7406\u3055\u308c\u3066\u3082\u304b\u306a\u3089\u305a\u3057\u3082\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3002<\/p>\n<p><strong>\u3010\u5bfe\u51e6\u6cd5\u3011<\/strong><\/p>\n<ul>\n<li><strong>\u6642\u9593\u3092\u7f6e\u3044\u3066\u69d8\u5b50\u3092\u898b\u308b<\/strong><br \/>\n\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3057\u3066\u304b\u3089\u3001Google\u304c\u30da\u30fc\u30b8\u3092\u30af\u30ed\u30fc\u30eb\u3057\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u3066\u3001\u7d50\u679c\u306b\u53cd\u6620\u3059\u308b\u307e\u3067\u306b\u306f\u6570\u65e5\u304b\u3089\u6570\u9031\u9593\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u3059\u3050\u306b\u7d50\u679c\u304c\u51fa\u306a\u304f\u3066\u3082\u7126\u3089\u305a\u5f85\u3068\u3046\u3002<\/p>\n<\/li>\n<li><strong>Search Console\u3067\u7d4c\u904e\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/strong><br \/>\n\u524d\u8ff0\u306e\u3068\u304a\u308a\u3001<a href=\"https:\/\/search.google.com\/search-console\/about\" rel=\"noopener\" target=\"_blank\">Google Search Console<\/a>\u3067\u300c\u62e1\u5f35\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3057\u3001\u30a8\u30e9\u30fc\u3084\u8b66\u544a\u304c\u306a\u3044\u304b\u78ba\u304b\u3081\u308b\u3002\u554f\u984c\u304c\u306a\u3051\u308c\u3070\u3001\u5b9f\u88c5\u3057\u305f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u9593\u9055\u3044\u304c\u306a\u3044\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3064\u3064\u3001\u305d\u306e\u307e\u307e\u69d8\u5b50\u3092\u898b\u3088\u3046\u3002<\/p>\n<\/li>\n<li><strong>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306f\u4fdd\u8a3c\u3055\u308c\u306a\u3044\u3053\u3068\u3092\u77e5\u3063\u3066\u304a\u304f<\/strong><br \/>\n\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u300c\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u8868\u793a\u306e\u305f\u3081\u306e\u6761\u4ef6\u300d\u3092\u6e80\u305f\u3059\u4e00\u56e0\u306b\u306f\u306a\u308b\u304c\u3001\u305d\u308c\u304c\u5373\u8868\u793a\u3092\u4fdd\u8a3c\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002Google\u306f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3084\u307b\u304b\u306e\u591a\u304f\u306e\u8981\u7d20\u3092\u8003\u616e\u3057\u3066\u8868\u793a\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u3042\u3063\u3066\u3082\u30ea\u30c3\u30c1\u8868\u793a\u3055\u308c\u306a\u3044\u3053\u3068\u306f\u73cd\u3057\u304f\u306a\u3044\u3002\u6b63\u3057\u3044\u5b9f\u88c5\u3092\u7d9a\u3051\u3064\u3064\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3084\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u6539\u5584\u3082\u4f75\u884c\u3057\u3066\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/li>\n<\/ul>\n<p>\uff0a\uff0a\uff0a<\/p>\n<p>\u3053\u308c\u3089\u306e\u5bfe\u51e6\u6cd5\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u4e0d\u5b89\u3084\u6238\u60d1\u3044\u3092\u6e1b\u3089\u3057\u3001\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3060\u3002\u7126\u3089\u305a\u306b\u6bb5\u968e\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3093\u3067\u3044\u3053\u3046\u3002<\/p>\n<h2 id=\"fxe1r2nbx8ezlbkpc8nelh\">7. \u307e\u3068\u3081<\/h2>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u300c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068SEO\u300d\u3092\u30c6\u30fc\u30de\u306b\u89e3\u8aac\u3057\u305f\u3002\u8981\u70b9\u3092\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/p>\n<p style=\"margin-bottom: 0;\">\u6700\u521d\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u57fa\u790e\u77e5\u8b58\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u3092\u89e3\u8aac\u3057\u305f\u3002<\/p>\n<div class=\"attention a-1\" style=\"margin-top: 0;\">\n<ul>\n<li>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5bfe\u3059\u308b\u300c\u8aac\u660e\u66f8\u300d\u3067\u3042\u308b<\/li>\n<li>JSON-LD\u5f62\u5f0f\u3092\u4f7f\u3048\u3070\u96e3\u3057\u3044\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u306f\u4e0d\u8981<\/li>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a8d\u8b58\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3067\u76ee\u7acb\u3064\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b<\/li>\n<\/ul>\n<\/div>\n<p style=\"margin-bottom: 0;\">\u521d\u5fc3\u8005\u5411\u3051\u306e\u5c0e\u5165\u624b\u9806\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/p>\n<div class=\"attention a-1\" style=\"margin-top: 0;\">\n<ul>\n<li>\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u5408\u3063\u305f\u30bf\u30a4\u30d7\u3092\u9078\u3076<\/li>\n<li>\u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066JSON-LD\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u30b3\u30fc\u30c9\u3092\u30c6\u30b9\u30c8\u3057\u3001\u30a8\u30e9\u30fc\u3092\u306a\u304f\u3059<\/li>\n<li>HTML\u30d5\u30a1\u30a4\u30eb\u306b\u30b3\u30fc\u30c9\u3092\u8cbc\u308a\u4ed8\u3051\u3066\u5b9f\u88c5\u3057\u3001\u672c\u756a\u74b0\u5883\u3067\u3082\u518d\u30c6\u30b9\u30c8\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p style=\"margin-bottom: 0;\">\u521d\u5fc3\u8005\u304c\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u5bfe\u51e6\u6cd5\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u3092\u304a\u4f1d\u3048\u3057\u305f\u3002<\/p>\n<div class=\"attention a-1\" style=\"margin-top: 0;\">\n<ul>\n<li>\u82f1\u8a9e\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304c\u591a\u3044\u2192\u65e5\u672c\u8a9e\u30ea\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3057\u3001\u7ffb\u8a33\u30c4\u30fc\u30eb\u3082\u4f75\u7528\u3059\u308b<\/li>\n<li>\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u9078\u3073\u65b9\u304c\u308f\u304b\u3089\u306a\u3044\u2192\u5fc5\u9808\u30fb\u63a8\u5968\u9805\u76ee\u304b\u3089\u57cb\u3081\u3001\u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\u3092\u53c2\u8003\u306b\u3059\u308b<\/li>\n<li>\u3059\u3050\u306b\u5909\u5316\u304c\u898b\u3048\u306a\u3044\u2192\u6642\u9593\u3092\u7f6e\u3044\u3066\u69d8\u5b50\u3092\u898b\u3064\u3064\u3001Search Console\u3067\u7d4c\u904e\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u9577\u671f\u7684\u306aSEO\u5bfe\u7b56\u3068\u3057\u3066\u6709\u52b9\u3067\u3042\u308a\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u76ee\u7acb\u3061\u65b9\u304c\u5909\u308f\u3063\u3066\u304f\u308b\u3002\u305c\u3072\u672c\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3001\u4e00\u6b69\u305a\u3064\u30c1\u30e3\u30ec\u30f3\u30b8\u3057\u3066\u307f\u3066\u307b\u3057\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u201d \u3068\u805e\u304f\u3068\u3001\u300c\u306a\u3093\u3060\u304b\u96e3\u3057\u305d\u3046\u300d\u300c\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u306e\u77e5\u8b58\u304c\u5fc5\u8981\u306a\u306e\uff1f\u300d\u3068\u8eab\u69cb\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002 \u3057\u304b\u3057\u3001\u3053\u3053\u3067\u89e3\u8aac\u3059\u308b\u624b\u9806\u306b\u6cbf\u3063\u3066\u3086\u3063\u304f\u308a\u53d6\u308a\u7d44\u3081\u3070\u3001\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u7d4c\u9a13\u304c\u306a\u3044\u521d\u5fc3\u8005\u3067\u3082\u5c0e\u5165\u3059\u308b\u3053\u3068\u306f\u5341\u5206\u53ef\u80fd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"acf":[],"_links":{"self":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/52286"}],"collection":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/comments?post=52286"}],"version-history":[{"count":5,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/52286\/revisions"}],"predecessor-version":[{"id":52306,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/52286\/revisions\/52306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media\/52287"}],"wp:attachment":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media?parent=52286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/categories?post=52286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}