{"id":49776,"date":"2024-03-14T19:42:32","date_gmt":"2024-03-14T10:42:32","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=49776"},"modified":"2024-03-29T14:19:08","modified_gmt":"2024-03-29T05:19:08","slug":"btob-content-marketing","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/btob-content-marketing-49776.html","title":{"rendered":"BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u8df5\u300c\u4e00\u6b69\u5148\u3092\u884c\u304f\u300d\u30c6\u30af\u30cb\u30c3\u30af\u516c\u958b"},"content":{"rendered":"<p><strong>\u300c\u3069\u3046\u3059\u308c\u3070BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3001\u7af6\u5408\u306b\u5dee\u3092\u3064\u3051\u3089\u308c\u308b\u3060\u308d\u3046\uff1f\u300d<\/strong><br \/>\n\u3068\u8003\u3048\u308b\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306b\u3068\u3063\u3066\u3001<strong>\u201c<span class=\"f-marker-w\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span>\u201d<\/strong> \u306f\u6700\u9069\u89e3\u306e\u3072\u3068\u3064\u3060\u3002<\/p>\n<p>\u4eca\u306e\u30d3\u30b8\u30cd\u30b9\u4e16\u754c\u306f\u3001\u60c5\u5831\u306e\u6d2a\u6c34\u306e\u4e2d\u306b\u3042\u308a\u3001\u76ee\u7acb\u3064\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5f93\u6765\u306e\u65b9\u6cd5\u306b\u3068\u3089\u308f\u308c\u305a\u3001<strong>\u65b0\u3057\u3044\u8996\u70b9\u3067BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u63a2\u6c42<\/strong>\u3059\u308b\u3002<\/p>\n<p style=\"margin-bottom: 0;\">\u25bc \u672c\u8a18\u4e8b\u306e\u69cb\u6210\uff1a<\/p>\n<p style=\"margin-top: 0;\"><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/image-1024x321-1708692468.png\" alt=\"\uff081\uff09 \u300c\u57fa\u790e\u529b\u300d\u3092\u78ba\u8a8d\u3057\u3088\u3046  \uff082\uff09 \u300c\u63a8\u5968\u610f\u6b32\u300d \u3092\u610f\u8b58\u3057\u3088\u3046  \uff083\uff09 \u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u300d\u3092\u4f7f\u3044\u5206\u3051\u3088\u3046  \uff084\uff09 \u300c\u62e1\u6563\u3055\u305b\u308b\u30c6\u30af\u30cb\u30c3\u30af\u300d\u3092\u8eab\u306b\u3064\u3051\u3088\u3046\" class=\"fr-draggable\" \/><\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3081\u3070\u3001BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u4e00\u6b69\u5148\u3092\u884c\u304f\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u306e\u65b0\u305f\u306a\u5730\u5e73\u3092\u5207\u308a\u958b\u304f\u9375\u304c\u3001\u3053\u3053\u306b\u3042\u308b\u3002<\/p>\n<h2><strong>1. BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff081\uff09\u57fa\u790e\u529b\u3092\u78ba\u8a8d\u3057\u3088\u3046<\/strong><\/h2>\n<p>\u307e\u305a\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u524d\u306e\u57fa\u790e\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u554f\u3044\u304b\u3089\u78ba\u8a8d\u3057\u3066\u3044\u3053\u3046\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u77e5\u3063\u3066\u3044\u308b\u304b\uff1f<\/strong><\/li>\n<li><strong>\u306a\u305c\u3042\u306a\u305f\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3084\u308a\u305f\u3044\u306e\u304b\uff1f<\/strong><\/li>\n<li><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u4f5c\u308a\u65b9\u3092\u7406\u89e3\u3067\u304d\u3066\u3044\u308b\u304b\uff1f<\/strong><\/li>\n<\/ol>\n<\/div>\n<h3><strong>1-1. \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u77e5\u3063\u3066\u3044\u308b\u304b\uff1f<\/strong><\/h3>\n<p>1\u3064\u3081\u306e\u78ba\u8a8d\u306f<strong>\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u77e5\u3063\u3066\u3044\u308b\u304b\uff1f\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5358\u306b\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u6210\u7acb\u3057\u306a\u3044\u3002<strong>\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u4fe1\u983c\u3092\u5f97\u308b\u30d7\u30ed\u30bb\u30b9<\/strong>\u3092\u611a\u76f4\u306b\u8ffd\u6c42\u3059\u308b\u53d6\u308a\u7d44\u307f\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u7684\u306a\u5ba3\u4f1d\u3067\u306f\u306a\u304f\u3001\u305f\u3068\u3048\u3070\u30e6\u30fc\u30b6\u30fc\u306e\u554f\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u3088\u3046\u306a\u3001\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/image-1-1024x321-1708692469.png\" alt=\"\u5546\u54c1\u60c5\u5831\u3092\u62bc\u3057\u3064\u3051\u308b\u306e\u3067\u306f\u306a\u304f  \u30e6\u30fc\u30b6\u30fc\u306b\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\" class=\"fr-draggable\" \/><\/p>\n<p>\u672c\u8a18\u4e8b\u306e\u60f3\u5b9a\u8aad\u8005\u306f\u3001\u201c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u3092\u3059\u3067\u306b\u7406\u89e3\u3057\u3066\u3044\u308b\u65b9\u201d \u3068\u3057\u3066\u3001\u8a71\u3092\u9032\u3081\u3066\u3044\u304f\u3002<\/p>\n<p>\u5b66\u3073\u59cb\u3081\u305f\u3070\u304b\u308a\u306e\u65b9\u306f\u3001\u96e3\u89e3\u306b\u611f\u3058\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u5148\u306b<a href=\"https:\/\/lucy.ne.jp\/bazubu\/contentmarketing-14765.html\" rel=\"noopener\">\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\uff5c\u5e83\u544a\u8cbb\u30bc\u30ed\u306710\u500d\u306e\u58f2\u4e0a\u3092\u9054\u6210\u3057\u305f\u624b\u6cd5\u300d<\/a>\u3092\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3001\u305d\u306e\u5f8c\u3067\u3053\u306e\u8a18\u4e8b\u306b\u623b\u3063\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>\u305d\u306e\u307b\u3046\u304c\u3001\u3042\u306a\u305f\u306e\u8cb4\u91cd\u306a\u6642\u9593\u3092\u6709\u52b9\u6d3b\u7528\u3067\u304d\u308b\u306f\u305a\u3060\u3002<\/p>\n<h3><strong>1-2. \u306a\u305c\u3042\u306a\u305f\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3084\u308a\u305f\u3044\u306e\u304b\uff1f<\/strong><\/h3>\n<p>2\u3064\u3081\u306e\u78ba\u8a8d\u306f<strong>\u300c\u306a\u305c\u3042\u306a\u305f\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3084\u308a\u305f\u3044\u306e\u304b\uff1f\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u3088\u304f\u3042\u308b\u306e\u304c\u3001<br \/>\n<strong>\u300c\u77e5\u308a\u5408\u3044\u306e\u793e\u9577\u304b\u3089\u52e7\u3081\u3089\u308c\u3066\u2026\u2026\u300d<br \/>\n<\/strong>\u3068\u304b\u3001<br \/>\n<strong>\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3001\u65b0\u898f\u304c\u7372\u308c\u308b\u3063\u3066\u805e\u3044\u305f\u304b\u3089\u300d<br \/>\n<\/strong>\u3068\u3044\u3063\u305f\u6f20\u7136\u3068\u3057\u305f\u7406\u7531\u3067\u3042\u308b\u3002<\/p>\n<p>\u58f0\u3092\u5927\u306b\u3057\u3066\u8a00\u3044\u305f\u3044\u3002\u4f55\u3068\u306a\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u3001\u7d50\u679c\u304c\u51fa\u306a\u3044\u3068\u60a9\u3093\u3067\u3044\u308b\u4f1a\u793e\u304c\u591a\u904e\u304e\u308b\u3002<\/p>\n<p>\u305f\u3044\u3066\u3044\u3001\u6b21\u306e\u3069\u3061\u3089\u304b\u306b\u9665\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ul>\n<li><strong>\u300c\u8a18\u4e8b\u3092\u3044\u304f\u3064\u304b\u30a2\u30c3\u30d7\u3057\u305f\u3051\u308c\u3069\u3001\u30a2\u30af\u30bb\u30b9\u6570\u304c\u5897\u3048\u306a\u3044\u300d<\/strong><\/li>\n<li><strong>\u300c\u30a2\u30af\u30bb\u30b9\u6570\u306f\u4ee5\u524d\u3088\u308a\u5897\u3048\u305f\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u306a\u3044\u300d<\/strong><\/li>\n<\/ul>\n<\/div>\n<p>\u5148\u306b\u30af\u30ae\u3092\u523a\u3059\u3088\u3046\u3067\u6050\u7e2e\u3060\u304c\u3001\u201c\u4f55\u3068\u306a\u304f\u201d \u306e\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u3067\u6210\u679c\u304c\u51fa\u308b\u307b\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u7518\u304f\u306a\u3044\u3002<\/p>\n<p>\u307e\u3057\u3066\u3001\u5192\u982d\u3067\u3082\u89e6\u308c\u305f\u3068\u304a\u308a\u3001\u73fe\u4ee3\u306f\u60c5\u5831\u306e\u6d2a\u6c34\u306e\u4e2d\u306b\u3042\u308b\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u3075\u308c\u3066\u3044\u308b\u306e\u3060\u3002<\/p>\n<p><strong>\u3042\u306a\u305f\u304c\u3001\u306a\u305c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u306e\u304b\u3002\u305d\u306e\u76ee\u7684\u3084\u76ee\u6307\u3059\u30d3\u30b8\u30e7\u30f3\u3092\u3001\u3068\u306b\u304b\u304f\u660e\u78ba\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/strong><\/p>\n<p>\u3088\u308a\u5177\u4f53\u7684\u306a\u8a71\u306f\u3001<a href=\"https:\/\/lucy.ne.jp\/bazubu\/ownedmedia-vision-40555.html\" rel=\"noopener\">\u300c\u5f37\u3044\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u6210\u9577\u3055\u305b\u308b\u300c\u30d3\u30b8\u30e7\u30f3\u8a2d\u5b9a\u300d\u3092\u3057\u3088\u3046\u300d<\/a>\u306b\u307e\u3068\u3081\u3066\u3042\u308b\u306e\u3067\u3001\u76ee\u3092\u901a\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<h3><strong>1-3. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u4f5c\u308a\u65b9\u3092\u7406\u89e3\u3067\u304d\u3066\u3044\u308b\u304b\uff1f<\/strong><\/h3>\n<p>3\u3064\u3081\u306e\u78ba\u8a8d\u306f<strong>\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u4f5c\u308a\u65b9\u3092\u7406\u89e3\u3067\u304d\u3066\u3044\u308b\u304b\uff1f\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3059\u308b\u5834\u3068\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u9078\u629e\u80a2\u304c\u3042\u308b\uff08\u4f8b\uff1a\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001YouTube\u30c1\u30e3\u30f3\u30cd\u30eb\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\uff09\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u4f01\u696d\u306e\u72b6\u6cc1\u306b\u3088\u3063\u3066\u9078\u629e\u3059\u3079\u304d\u3060\u304c\u3001\u3069\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u3082\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u306e\u304c<strong>\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\uff08\u81ea\u793e\u904b\u55b6\u306eWeb\u30b5\u30a4\u30c8\uff09\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u4f5c\u308a\u65b9\u3092\u9593\u9055\u3046\u3068\u3001\u307e\u3063\u305f\u304f\u6210\u679c\u304c\u51fa\u306a\u3044\u3002\u307e\u305a\u306f\u7d20\u76f4\u306b\u3001\u30bb\u30aa\u30ea\u30fc\u306b\u5fe0\u5b9f\u306a\u4f5c\u308a\u65b9\u3092\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>\u30bb\u30aa\u30ea\u30fc\u306f<a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-create-ownedmedia-46059.html\" target=\"_blank\" rel=\"noopener\">\u300c\u3010\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u4f5c\u308a\u65b9\u3011\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u5b9f\u8df5\u306e\u6d41\u308c\u300d<\/a>\u306b\u3066\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u5b9f\u8df5\u306e\u57fa\u672c\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/image-2-1024x321-1708692470.png\" alt=\"\u5546\u54c1\u60c5\u5831\u3092\u62bc\u3057\u3064\u3051\u308b\u306e\u3067\u306f\u306a\u304f  \u30e6\u30fc\u30b6\u30fc\u306b\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\" class=\"fr-draggable\" \/><\/p>\n<p>\u4ee5\u4e0a\u3001\u307e\u305a\u57fa\u672c\u3068\u3057\u3066\u62bc\u3055\u3048\u305f\u30443\u3064\u306e\u554f\u3044\u3092\u78ba\u8a8d\u3057\u305f\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u77e5\u3063\u3066\u3044\u308b\u304b\uff1f<\/strong><\/li>\n<li><strong>\u306a\u305c\u3042\u306a\u305f\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3084\u308a\u305f\u3044\u306e\u304b\uff1f<\/strong><\/li>\n<li><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u4f5c\u308a\u65b9\u3092\u7406\u89e3\u3067\u304d\u3066\u3044\u308b\u304b\uff1f<\/strong><\/li>\n<\/ol>\n<\/div>\n<p>\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u300cBtoB\u300d\u306b\u7167\u6e96\u3092\u5408\u308f\u305b\u305f\u3001\u6df1\u3044\u8a71\u3092\u3057\u3066\u3044\u304f\u3002<\/p>\n<h2><strong>2. BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff082\uff09\u63a8\u5968\u610f\u6b32\u3092\u610f\u8b58\u3057\u3088\u3046<\/strong><\/h2>\n<p>\u57fa\u672c\u3092\u62bc\u3055\u3048\u3066\u71b1\u5fc3\u306b\u52c9\u5f37\u3057\u3066\u3044\u308b\u306e\u306b\u3001BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3001\u7d50\u679c\u3092\u51fa\u305b\u306a\u3044\u4eba\u304c\u3044\u308b\u3002<\/p>\n<p>\u3088\u304f\u3088\u304f\u8a71\u3092\u805e\u304f\u3068\u3001<strong>BtoC\uff08\u4e00\u822c\u6d88\u8cbb\u8005\u5411\u3051\uff09\u5411\u3051\u306e\u6226\u7565\u3092\u63a1\u3063\u3066\u3044\u3066\u3001BtoB\u306b\u6700\u9069\u5316\u3067\u304d\u3066\u3044\u306a\u3044<\/strong>\u30b1\u30fc\u30b9\u304c\u6563\u898b\u3055\u308c\u308b\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u307e\u305a\u306fBtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u9665\u308a\u3084\u3059\u3044\u7f60\u3067\u3042\u308b \u201c\u63a8\u5968\u610f\u6b32\u201d \u304b\u3089\u4f1d\u3048\u305f\u3044\u3002<\/p>\n<h3><strong>2-1. \u8cfc\u8cb7\u610f\u6b32\u3068\u63a8\u5968\u610f\u6b32\u306f\u540c\u3058\u3067\u306f\u306a\u3044<\/strong><\/h3>\n<p><a href=\"https:\/\/hbr.org\/2015\/03\/making-the-consensus-sale\" target=\"_blank\" rel=\"noopener\">\u7c73\u30fbCEB\u793e\uff08\u5f53\u6642\uff09\u306e\u8abf\u67fb<\/a>\u306b\u3066\u3001\u8208\u5473\u6df1\u3044\u793a\u5506\u304c\u63d0\u793a\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p><strong>\u300c\u8cfc\u8cb7\u610f\u6b32\u3068\u63a8\u5968\u610f\u6b32\u306f\u3001\u540c\u3058\u3067\u306f\u306a\u3044\u300d<\/strong>\u3068\u3044\u3046\u306e\u3060\u3002<\/p>\n<p>\u3082\u3046\u5c11\u3057\u565b\u307f\u7815\u3044\u3066\u3044\u3046\u3068\u3001<br \/>\n<strong>\u300c\u305d\u306e\u4eba\u304c\u3001\u5c0e\u5165\u3057\u305f\u3044\u3068\u601d\u3063\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u793e\u5185\u3067\u63a8\u3057\u3066\u304f\u308c\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u300d<\/strong><br \/>\n\u3068\u3044\u3046\u8a71\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001BtoB\u306a\u3089\u3067\u306f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u843d\u3068\u3057\u7a74\u306a\u306e\u3067\u3001\u672c\u5f53\u306b\u3088\u304f\u7406\u89e3\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>BtoC\u3067\u3042\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30ea\u30fc\u30c1\u3057\u305f\u4eba\u304c\u3001\u300c\u8cb7\u3044\u305f\u3044\u300d\u3068\u601d\u3048\u3070\u3001\u4e00\u5b9a\u306e\u6210\u529f\u3067\u3042\u308b\u3002\u305d\u306e\u8cfc\u8cb7\u610f\u6b32\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u76f4\u7d50\u3059\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\u4e00\u65b9\u3001BtoB\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u306e\u306f\u3001<strong>\u305d\u306e\u4eba\u304c\u3001\u793e\u5185\u3067\u516c\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63a8\u305d\u3046\u3068\u3059\u308b\u300c\u63a8\u5968\u610f\u6b32\u300d<\/strong>\u306e\u307b\u3046\u3067\u3042\u308b\u3002\u3053\u3053\u3092\u533a\u5225\u3057\u3066\u6349\u3048\u308b\u3053\u3068\u304c\u809d\u8981\u3060\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u540c\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001<\/p>\n<blockquote>\n<p class=\"\"><strong>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u793a\u3057\u305f\u4eba\u306e\u534a\u6570\u4ee5\u4e0a\u304c\u3001<br \/>\n\u516c\u306b\u63a8\u5968\u3059\u308b\u610f\u6b32\u304c\u306a\u3044\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f<\/strong><\/p>\n<\/blockquote>\n<p class=\"\">\u2026\u2026\u3068\u3044\u3046\u3002<\/p>\n<p>\u3082\u3057\u3042\u306a\u305f\u306b\u55b6\u696d\u7d4c\u9a13\u304c\u3042\u308c\u3070\u3001<br \/>\n<strong>\u300c\u304a\u5ba2\u3055\u3093\u81ea\u8eab\u306f\u8912\u3081\u3066\u304f\u308c\u308b\u3057\u652f\u6301\u3057\u3066\u304f\u308c\u3066\u3001\u624b\u5fdc\u3048\u304c\u3042\u308b\u306e\u306b\u3001\u6210\u7d04\u304c\u7372\u308c\u306a\u3044\u300d<br \/>\n<\/strong>\u3068\u3044\u3046\u30b1\u30fc\u30b9\u306b\u76f4\u9762\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u3053\u308c\u3053\u305d\u3001\u8cfc\u8cb7\u610f\u6b32\u306f\u3042\u308b\u306e\u306b\u63a8\u5968\u610f\u6b32\u304c\u306a\u3044\u72b6\u6cc1\u3060\u3002<\/p>\n<h3><strong>2-2. \u63a8\u5968\u610f\u6b32\u304c\u963b\u5bb3\u3055\u308c\u308b\u539f\u56e0\u3068\u306f\uff1f<\/strong><\/h3>\n<p>\u8cfc\u8cb7\u610f\u6b32\u304c\u3042\u308b\u306e\u306b\u3001\u306a\u305c\u3001\u793e\u5185\u3067\u516c\u306b\u63a8\u5968\u3057\u3066\u304f\u308c\u306a\u3044\u306e\u304b\u3002\u305d\u306e\u539f\u56e0\u306b\u306f\u3001\u7d44\u7e54\u306e\u8ad6\u7406\u304c\u306f\u305f\u3089\u3044\u3066\u3044\u308b\u3002<\/p>\n<p>\u540c\u8abf\u67fb\u3067\u306f\u3001\u4ee5\u4e0b\u304c\u6307\u6458\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<blockquote>\n<p><strong>\u4e0d\u8a55\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63a8\u5968\u3057\u305f\u308a\u3001\u793e\u5185\u3067\u652f\u6301\u3092\u96c6\u3081\u3089\u308c\u306a\u304b\u3063\u305f\u308a\u3057\u305f\u7d50\u679c\u3068\u3057\u3066\u3001\u81ea\u5206\u304c\u7d44\u7e54\u5185\u3067\u306e\u4fe1\u7528\u3084\u30ea\u30b9\u30da\u30af\u30c8\u3092\u5931\u3046\u3053\u3068\u306b\u5bfe\u3059\u308b\u6050\u308c<\/strong><\/p>\n<\/blockquote>\n<p>\u300c\u305d\u3046\u3044\u3046\u7d44\u7e54\u306e\u5fc3\u7406\u306f\u3001\u5927\u4f01\u696d\u306e\u8a71\u3058\u3083\u306a\u3044\u306e\uff1f\u300d<br \/>\n\u300c\u30a6\u30c1\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u793e\u9577\u304c\u4e3b\u8981\u306a\u9867\u5ba2\u3060\u304b\u3089\u3001\u95a2\u4fc2\u306a\u3044\u300d<br \/>\n\u3068\u3044\u3076\u304b\u3057\u304f\u601d\u3046\u5411\u304d\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u3053\u308c\u306f\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u304a\u304a\u3044\u306b\u3042\u308a\u5f97\u308b\u8a71\u3060\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u7d4c\u55b6\u8005\u304c\u300c\u3053\u308c\u306f\u826f\u3055\u305d\u3046\u300d\u3068\u611f\u3058\u305f\u3068\u3057\u3066\u3082\u3001\u5909\u5316\u3092\u5acc\u3046\u30d9\u30c6\u30e9\u30f3\u793e\u54e1\u306b\u53cd\u767a\u3055\u308c\u308b\u3068\u601d\u3048\u3070\u3001\u8170\u304c\u5f15\u3051\u308b\u3002<\/p>\n<p>\u3042\u308b\u3044\u306f\u3001\u793e\u54e1\u304c\u5c0e\u5165\u3057\u305f\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u898b\u3064\u3051\u305f\u3068\u3057\u3066\u3082\u3001\u300c\u30a6\u30c1\u306e\u793e\u9577\u306b\u306f\u7406\u89e3\u3067\u304d\u306a\u305d\u3046\u300d\u3068\u898b\u9001\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p><strong>\u300c30\u4eba\u306e\u4f1a\u793e\u3067\u3042\u308d\u3046\u304c\u30013\u4e07\u4eba\u306e\u4f1a\u793e\u3067\u3042\u308d\u3046\u304c\u30011\u4eba\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u3001\u81ea\u5206\u306e\u6c17\u6301\u3061\u3060\u3051\u3067\u7269\u4e8b\u3092\u6c7a\u3081\u308b\u3053\u3068\u306f\u306a\u3044\u300d<\/strong><br \/>\n\u3068\u3044\u3046\u6c17\u4ed8\u304d\u304c\u91cd\u8981\u3060\u3002<\/p>\n<h3><strong>2-3. \u610f\u5916\u306a\u89e3\u6c7a\u7b56\u300c\u500b\u4eba\u7684\u4fa1\u5024\u300d\u3078\u306e\u30d5\u30a9\u30fc\u30ab\u30b9<\/strong><\/h3>\n<p>\u3053\u306e\u554f\u984c\u306b\u3088\u304f\u52b9\u304f\u89e3\u6c7a\u7b56\u306f\u3001\u610f\u5916\u306a\u3068\u3053\u308d\u306b\u3042\u308b\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u601d\u3044\u6d6e\u304b\u3076\u7b54\u3048\u306f\u3001<br \/>\n\u300c\u63a8\u5968\u610f\u6b32\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u76f8\u624b\u65b9\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u5927\u5c40\u7684\u306a\u898b\u901a\u3057\u3092\u793a\u3057\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u3084\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u3044\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u3001\u30ed\u30b8\u30ab\u30eb\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u8a34\u6c42\u3057\u3088\u3046\u300d<br \/>\n\u3068\u3044\u3046\u3082\u306e\u3060\u308d\u3046\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u524d\u8ff0\u306e<strong>\u3008\u4e0d\u8a55\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63a8\u5968\u3057\u305f\u308a\u3001\u793e\u5185\u3067\u652f\u6301\u3092\u96c6\u3081\u3089\u308c\u306a\u304b\u3063\u305f\u308a\u3057\u305f\u7d50\u679c\u3068\u3057\u3066\u3001\u7d44\u7e54\u5185\u3067\u306e\u4fe1\u7528\u3084\u30ea\u30b9\u30da\u30af\u30c8\u3092\u5931\u3046\u3053\u3068\u306b\u5bfe\u3059\u308b\u6050\u308c\u3009<\/strong>\u306b\u6253\u3064\u52dd\u3064\u305f\u3081\u306e\u8a3c\u62e0\u3084\u8cc7\u6599\u3092\u63d0\u793a\u3059\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u6709\u52b9\u306a\u624b\u6cd5\u3067\u3042\u308b\u3057\u3001\u5b9f\u969b\u3001\u3059\u3067\u306b\u591a\u304f\u306e\u4f01\u696d\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u540c\u8abf\u67fb\u3067\u306f\u3001\u3053\u3093\u306a\u30c7\u30fc\u30bf\u304c\u793a\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<blockquote>\n<p>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u304c\u3001\u305d\u306e\u4eba\uff08\u62c5\u5f53\u8005\uff09\u500b\u4eba\u306e\u51fa\u4e16\u3084\u3001\u512a\u308c\u305f\u30ea\u30fc\u30c0\u30fc\u3068\u3044\u3046\u793e\u5185\u8a55\u4fa1\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u306f\u3001\u6a5f\u80fd\u6027\u3084\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u30fb\u6295\u8cc7\u5229\u76ca\u7387\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u8a34\u6c42\u3059\u308b\u3088\u308a\u3082\u30015\u500d\u306e\u5f71\u97ff\u529b\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002<\/p>\n<\/blockquote>\n<p>\u3064\u307e\u308a\u3001<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u4eba\u7269 \u201c\u500b\u4eba\u201d \u306e\u5229\u76ca\u3092\u63cf\u304f\u3053\u3068\u304c\u3001\u63a8\u5968\u610f\u6b32\u306e\u4fc3\u9032\u306b\u306f\u30015\u500d\u6709\u52b9<\/strong>\u306a\u306e\u3060\u3002<\/p>\n<p>\u591a\u304f\u306eBtoB\u4f01\u696d\u306f\u3001ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u30fbLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u3044\u3063\u305f\u3001\u7d44\u7e54\u306e\u5229\u76ca\u3068\u30ea\u30b9\u30af\u306b\u3064\u3044\u3066\u71b1\u5fc3\u306b\u8a34\u6c42\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<strong>\u62c5\u5f53\u8005\u500b\u4eba\u306e\u5229\u76ca\u3068\u30ea\u30b9\u30af\u306b\u3064\u3044\u3066\u306f\u3001\u8ab0\u3082\u8a9e\u3063\u3066\u3044\u306a\u3044\u3002<\/strong>\u3053\u3053\u306b\u3001\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u3092\u4ed8\u3051\u308b\u30d2\u30f3\u30c8\u304c\u3042\u308b\u3002<\/p>\n<h3><strong>2-4. \u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u5229\u5f97\u306f\u3069\u3053\u306b\u3042\u308b\u306e\u304b<\/strong><\/h3>\n<p>\u3042\u306a\u305f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u3001\u201c\u500b\u4eba\u201d\u3068\u3057\u3066\u306e\u5229\u5f97\u306f\u3001\u3069\u3053\u306b\u3042\u308b\u306e\u304b\u3002\u6642\u9593\u3092\u53d6\u308a\u3001\u8a73\u3057\u304f\u8abf\u3079\u3066\u898b\u6975\u3081\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>\u4e0a\u8a18\u3067\u306f\u3001\u30ad\u30e3\u30ea\u30a2\u5f62\u6210\u3084\u793e\u5185\u8a55\u4fa1\u306b\u7126\u70b9\u304c\u5f53\u305f\u3063\u3066\u3044\u308b\u304c\u3001\u300c\u500b\u4eba\u306e\u5229\u5f97\u3068\u3057\u3066\u3001\u4f55\u3092\u8a34\u6c42\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u306a\u306e\u304b\uff1f\u300d\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306f\u3001\u300c\u81ea\u5206\u306e\u304a\u5ba2\u3055\u3093\u304c\u559c\u3093\u3067\u304f\u308c\u308b\u300d\u3053\u3068\u306b\u500b\u4eba\u7684\u306a\u559c\u3073\u3092\u611f\u3058\u308b\u4eba\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u305d\u308c\u306a\u3089\u3001\u300c\u4f1a\u793e\u306e\u58f2\u4e0a200%\u5897\uff01\u300d\u3068\u8a34\u6c42\u3059\u308b\u3088\u308a\u3082\u3001<strong>\u201c\u304a\u5ba2\u3055\u3093\u306e\u7b11\u9854\u3092\u898b\u3066\u3001\u81ea\u5206\u3082\u3046\u308c\u3057\u304f\u306a\u308b\u201d<\/strong> \u3068\u30a4\u30e1\u30fc\u30b8\u3067\u304d\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8a9e\u3063\u305f\u307b\u3046\u304c\u3001\u63a8\u5968\u610f\u6b32\u306f\u4e0a\u304c\u308b\u306f\u305a\u3060\u3002<\/p>\n<p>\u51fa\u5178\uff1a<a href=\"https:\/\/hbr.org\/2015\/03\/making-the-consensus-sale\" target=\"_blank\" rel=\"noopener\">Harvard Business Review\u300cMaking the Consensus Sale\u300d<\/a><\/p>\n<h3><strong>2-5. BtoB\u306f\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u300d\u304c\u975e\u5e38\u306b\u91cd\u8981<\/strong><\/h3>\n<p>\u201c\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8a9e\u308b\u201d \u3068\u3044\u3046\u30d5\u30ec\u30fc\u30ba\u304c\u51fa\u3066\u304d\u305f\u3002\u3053\u306e\u6d41\u308c\u3067\u3001<strong>\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u300d<\/strong>\u306b\u3064\u3044\u3066\u8a71\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<p>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\uff08storytelling\uff09\u3068\u306f\u7269\u8a9e\u3092\u8a71\u3057\u3066\u805e\u304b\u305b\u308b\u3053\u3068\u3060\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6587\u8108\u3067\u306f\u305d\u308c\u4ee5\u4e0a\u306e\u610f\u5473\u3092\u6301\u3064\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/image-3-1024x315-1708692471.png\" alt=\"\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\" class=\"fr-draggable\" \/><\/p>\n<p>\u30b9\u30c8\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306f\u3001<\/p>\n<ul>\n<li>\u5275\u9020\u6027\uff08Creative\uff09\u3092\u767a\u63ee\u3057\u3001<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\uff08Brand\uff09\u306e\u6838\u5fc3\u3092\u6349\u3048\u3001<\/li>\n<li>\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\uff08Content\uff09\u3092\u901a\u3058\u3066\u3001<\/li>\n<li>\u4fa1\u5024\uff08Valuable\uff09\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n<li>\u611f\u60c5\uff08Emotion\uff09\u3092\u52d5\u304b\u3057\u3001<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Marketing\uff09\u306e\u6226\u7565\u3092\u5f62\u4f5c\u308a\u3001<\/li>\n<li>\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09\u3092\u901a\u3058\u3066\u4eba\u3005\u306b\u5171\u611f\u3092\u547c\u3073\u8d77\u3053\u3059\u3002<\/li>\n<li>\u5171\u6709\uff08Share\uff09\u3055\u308c\u308b\u3053\u3068\u3067\u793e\u4f1a\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u751f\u307f\u51fa\u3057\u3001<\/li>\n<li>\u6700\u7d42\u7684\u306b\u306f\u7206\u767a\u7684\u306a\u62e1\u6563\uff08Viral\uff09\u3092\u8d77\u3053\u3057\u3066\u3001<\/li>\n<\/ul>\n<p>\u5e83\u7bc4\u56f2\u306b\u308f\u305f\u308b\u5f71\u97ff\u529b\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001SEO\u96c6\u5ba2\u76ee\u7684\u306e\u304a\u5f79\u7acb\u3061\u8a18\u4e8b\u306f\u5145\u5b9f\u3055\u305b\u3066\u3044\u3066\u3082\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306b\u306f\u7121\u7740\u624b\u3001\u3068\u3044\u3046\u4f01\u696d\u304c\u76ee\u7acb\u3064\u3002<\/p>\n<p>\u4fe1\u983c\u95a2\u4fc2\u3084\u8cfc\u8cb7\u610f\u6b32\u304c\u3059\u3067\u306b\u91b8\u6210\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u3042\u3068\u306f\u3001<strong>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306b\u3088\u3063\u3066\u63a8\u5968\u610f\u6b32\u3092\u5145\u8db3\u3055\u305b\u308c\u3070\u3001\u4e00\u6c17\u306b\u6210\u679c\u304c\u51fa\u308b\u30b1\u30fc\u30b9\u3082\u591a\u3044<\/strong>\u306e\u3060\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u306f\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u8a73\u3057\u304f\u53d6\u308a\u4e0a\u3052\u308b\u304c\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u5b9f\u8df5\u3057\u3084\u3059\u3044\u4ee3\u8868\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001<strong>\u300c\u5c0e\u5165\u4e8b\u4f8b\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u79c1\u305f\u3061\uff08\u30d0\u30ba\u90e8\u3092\u904b\u55b6\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30eb\u30fc\u30b7\u30fc\uff09\u3082\u3001\u5c0e\u5165\u4e8b\u4f8b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u3001\u6ce8\u529b\u3057\u3066\u3044\u308b\u3002<a href=\"https:\/\/lucy.ne.jp\/bazubu\/case\">\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b\u96c6\u300d<\/a> \u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3001\u3069\u3093\u306a\u3082\u306e\u304b\u78ba\u8a8d\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<p>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306b\u3064\u3044\u3066\u3001\u3055\u3089\u306b\u77e5\u308a\u305f\u3044\u65b9\u306b\u306f\u3001<a href=\"https:\/\/lucy.ne.jp\/bazubu\/storytelling-35626.html\" rel=\"noopener\">\u300c\u307e\u3060\u8aa4\u89e3\u3055\u308c\u304c\u3061\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\uff5c\u305d\u306e\u672c\u8cea\u3068\u5b9f\u8df5\u306e\u30b3\u30c4\u3068\u306f\u300d<\/a>\u304c\u53c2\u8003\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<h2><strong>3. BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff083\uff09\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3092\u4f7f\u3044\u5206\u3051\u3088\u3046<\/strong><\/h2>\n<p>\u524d\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u8cfc\u8cb7\u610f\u6b32\u30fb\u63a8\u5968\u610f\u6b32\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3084\u5c0e\u5165\u4e8b\u4f8b\u306e\u8a71\u3092\u3057\u305f\u3002<\/p>\n<p>\u52d8\u9055\u3044\u3057\u306a\u3044\u3067\u307b\u3057\u3044\u306e\u306f\u3001\u305d\u308c\u3089\u3060\u3051\u5f37\u5316\u3059\u308c\u3070\u3088\u3044\u3068\u3044\u3046\u8a71\u3067\u306f\u306a\u3044\u3002\u305d\u306e\u3068\u304d\u3069\u304d\u306e\u81ea\u793e\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u3044\u5206\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u6b21\u306e5\u3064\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3002\u3053\u306e\u533a\u5206\u306f\u30d0\u30ba\u90e8\u72ec\u81ea\u306e\u3082\u306e\u3060\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6574\u7406\u3059\u308b\u3046\u3048\u3067\u5f79\u7acb\u3064\u306f\u305a\u3060\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>\u96c6\u5ba2\uff1a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u96c6\u5ba2\u91b8\u6210\uff1a\u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u91b8\u6210\uff1a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u30ea\u30fc\u30c9\u7372\u5f97\uff1a\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/li>\n<li>\u9867\u5ba2\u5316\uff1a\u5c0e\u5165\u4e8b\u4f8b<\/li>\n<\/ol>\n<\/div>\n<p class=\"\">\u305d\u308c\u305e\u308c\u3001\u4ee5\u4e0b\u3067\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<h3><strong>3-1. \u96c6\u5ba2\uff1a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong><\/h3>\n<p>1\u3064\u3081\u306f<strong>\u300c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\uff08solution\uff09\u306f\u300c\u89e3\u6c7a\u7b56\u300d\u3068\u3044\u3046\u610f\u5473\u3060\u3002\u305d\u306e\u540d\u306e\u3068\u304a\u308a\u3001\u9867\u5ba2\u304c\u62b1\u3048\u308b\u60a9\u307f\u3084\u8ab2\u984c\u3092\u3001\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<p class=\"attention-p\">\u25bc \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f8b\uff1a<br \/>\n<a href=\"https:\/\/lucy.ne.jp\/bazubu\/no-hit-49701.html\" rel=\"noopener\">\u300cGoogle\u691c\u7d22\u3067\u30d2\u30c3\u30c8\u3057\u306a\u304f\u306a\u3063\u305f\u300d<span class=\"\" style=\"display: none; line-height: 0;\">\u200b<\/span><span class=\"\" style=\"display: none; line-height: 0;\">\u200b<\/span>14\u306e\u539f\u56e0\u3068\u5fa9\u6d3b\u3055\u305b\u308b\u65b9\u6cd5<\/a><\/p>\n<\/div>\n<p><strong>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f37\u307f\u306f\u3001<a href=\"https:\/\/lucy.ne.jp\/bazubu\/necessary-knowlege-about-link-tag-26150.html\">SEO\u52b9\u679c<\/a>\u3092\u767a\u63ee\u3057\u3084\u3059\u3044\u3053\u3068\u3067\u3042\u308b\u3002<\/strong><\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u691c\u7d22\u3059\u308b\u969b\u306b\u306f\u3001\u4f55\u3089\u304b\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3002\u3088\u3063\u3066\u3001\u305d\u306e\u89e3\u6c7a\u7b56\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u6e96\u5099\u3059\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306e\u4e0a\u4f4d\u3092\u7372\u5f97\u3057\u3084\u3059\u3044\u3002<\/p>\n<p>\u30a2\u30af\u30bb\u30b9\u3057\u3066\u304d\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u60a9\u307f\u304c\u3001\u5f53\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u305a\u3070\u308a\u89e3\u6c7a\u3055\u308c\u308c\u3070\u3001\u305d\u308c\u304c\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u790e\u3068\u306a\u308b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/qT4IXoB8cpmSUKF3l0J9Zx6fb-1708695939-1.png\" alt=\"\u30dd\u30a4\u30f3\u30c8\" class=\"fr-draggable\" style=\"width: 150px;\" \/><\/p>\n<ul>\n<li>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001<a href=\"https:\/\/lucy.ne.jp\/bazubu\/seo-13666.html\">SEO\u5bfe\u7b56<\/a>\u3068\u76f8\u6027\u304c\u3088\u304f\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d4c\u7531\u3067\u96c6\u5ba2\u3059\u308b\u6226\u8853\u3068\u3057\u3066\u3001\u975e\u5e38\u306b\u6709\u52b9\u3002<\/li>\n<li>\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u4e0a\u3052\u3001\u7684\u78ba\u306a\u60c5\u5831\u63d0\u4f9b\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3066\u3070\u3001\u4fe1\u983c\u3092\u5f97\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u3002<\/li>\n<\/ul>\n<h3><strong>3-2. \u96c6\u5ba2\u30fb\u91b8\u6210\uff1a\u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong><\/h3>\n<p>2\u3064\u3081\u306f<strong>\u300c\u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30ca\u30eb\uff08educational\uff09\u3068\u3044\u3046\u306e\u306f\u300c\u6559\u80b2\u7684\u306a\u300d\u3068\u3044\u3046\u610f\u5473\u3060\u3002<\/p>\n<div class=\"attention a-1\">\n<p class=\"attention-p\">\u25bc \u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f8b\uff1a<br \/>\n<a href=\"https:\/\/lucy.ne.jp\/bazubu\/potential-needs-40856.html\" rel=\"noopener\">\u9867\u5ba2\u306e\u6f5c\u5728\u30cb\u30fc\u30ba\u306b\u6c17\u3065\u304f\u3053\u3068\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u7406\u7531<\/a><\/p>\n<\/div>\n<p>\u65e5\u672c\u8a9e\u3067\u6559\u80b2\u3068\u3044\u3046\u3068\u3001\u751f\u5f92\u5150\u7ae5\u306b\u6559\u3048\u308b\u5370\u8c61\u304c\u5f37\u3044\u304c\u3001\u3053\u3053\u3067\u3044\u3046\u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30ca\u30eb\u306e\u610f\u5473\u306f\u3001\u3082\u3063\u3068\u5e83\u3044\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306b<strong>\u300c\u5b66\u7fd2\u7684\u306a\u3001\u52c9\u5f37\u306b\u306a\u308b\u3001\u305f\u3081\u306b\u306a\u308b\u300d<\/strong>\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u3001\u8aad\u8005\u306b\u77e5\u8b58\u3084\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3060\u3002<\/p>\n<ul>\n<li><strong>\u696d\u754c\u60c5\u5831<\/strong>\uff1a\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u30fb\u6280\u8853\u306e\u9032\u5c55\u30fb\u5e02\u5834\u306e\u5909\u5316\u306a\u3069\u306e\u696d\u754c\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n<li><strong>\u6d1e\u5bdf\u3084\u5206\u6790<\/strong>\uff1a\u30c7\u30fc\u30bf\u3084\u30cb\u30e5\u30fc\u30b9\u306b\u5bfe\u3057\u3066\u3001\u305d\u306e\u80cc\u666f\u306b\u3042\u308b\u6d1e\u5bdf\u3084\u5206\u6790\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n<li><strong>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/strong>\uff1a\u696d\u754c\u306e\u5c02\u9580\u5bb6\u3084\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306e\u77e5\u8b58\u3084\u898b\u89e3\u3092\u5171\u6709\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u5358\u306b\u60c5\u5831\u3092\u4f1d\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u4fa1\u5024\u3042\u308b\u5b66\u3073\u3092\u63d0\u4f9b\u3057\u3001\u6df1\u3044\u7406\u89e3\u3092\u4fc3\u3059\u3002<\/p>\n<p class=\"\"><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/qT4IXoB8cpmSUKF3l0J9Zx6fb-1708695939-1.png\" alt=\"\u30dd\u30a4\u30f3\u30c8\" class=\"fr-draggable\" style=\"width: 150px;\" \/><\/p>\n<ul>\n<li>\u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u96c6\u5ba2\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u898b\u8fbc\u307f\u5ba2\u30fb\u65b0\u898f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b\uff08\u91b8\u6210\uff09\u306b\u3082\u8ca2\u732e\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3><strong>3-3. \u91b8\u6210\uff1a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong><\/h3>\n<p>3\u3064\u3081\u306f<strong>\u300c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08nurturing\uff09\u306f\u80b2\u6210\u3068\u3044\u3046\u610f\u5473\u3060\u3002\u300c\u9867\u5ba2\u80b2\u6210\u300d\u3068\u8a33\u3059\u308b\u3068\u3001\u9ad8\u5727\u7684\u306b\u601d\u3048\u3066\u62b5\u6297\u611f\u304c\u3042\u308b\u304c\u3001<strong>\u300c\u80b2\u307f\u300d<\/strong>\u3068\u3044\u3063\u305f\u30cb\u30e5\u30a2\u30f3\u30b9\u3067\u6349\u3048\u308b\u3068\u3088\u3044\u3002<\/p>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\uff1d\u80b2\u307f\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u3064\u307e\u308a\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u80b2\u3093\u3067\u3044\u304f\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308b\u3002<\/p>\n<p><strong>\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u6301\u7d9a\u3055\u305b\u3001\u3055\u3089\u306b\u6df1\u3044\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\u3060\u3002<\/p>\n<div class=\"attention a-1\">\n<p class=\"attention-p\">\u25bc \u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f8b\uff1a<br \/>\n<a href=\"https:\/\/lucy.ne.jp\/bazubu\/category\/content-marketing\" rel=\"noopener\">\u30d0\u30ba\u90e8\u304c\u6559\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0101<\/a><\/p>\n<\/div>\n<p>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u96c6\u5ba2\u3057\u305f\u9867\u5ba2\u306e\u3001\u3055\u3089\u306b\u305d\u306e\u5148\u306e\u304a\u60a9\u307f\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u8a18\u4e8b\u3084\u3001\u307e\u3060\u6c17\u4ed8\u3044\u3066\u3044\u306a\u3044\u8ab2\u984c\u306b\u6c17\u4ed8\u3044\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u8a18\u4e8b\u306f\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5f53\u305f\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u516810\u56de\u300d\u300c\u6bce\u9031\u706b\u66dc\u66f4\u65b0\u300d\u306e\u3088\u3046\u306b\u30b7\u30ea\u30fc\u30ba\u5316\u3057\u3066\u3001\u5b9a\u671f\u7684\u306a\u30a2\u30af\u30bb\u30b9\u3092\u4fc3\u3059\u4ed5\u639b\u3051\u3092\u3059\u308b\u306e\u3082\u52b9\u679c\u7684\u3060\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/zaWt35B82oC1gdH4PnxQZNYV6-1708695946.png\" alt=\"\u30dd\u30a4\u30f3\u30c8\" class=\"fr-draggable\" style=\"width: 150px;\" \/><\/p>\n<ul>\n<li>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u9577\u671f\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u95a2\u4fc2\u3078\u3068\u5c0e\u304f\u5f79\u5272\u3092\u679c\u305f\u3059\u3002<\/li>\n<li>\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u7d9a\u304d\u7dad\u6301\u3057\u3001\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3001\u3053\u306e\u6226\u8853\u306e\u9375\u3068\u306a\u308b\u3002<\/li>\n<\/ul>\n<h3><strong>3-4. \u30ea\u30fc\u30c9\u7372\u5f97\uff1a\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/strong><\/h3>\n<p>4\u3064\u3081\u306f<strong>\u300c\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u767d\u66f8\u3068\u3044\u3046\u610f\u5473\u3067\u3001<strong>\u5c02\u9580\u7684\u306a\u77e5\u898b\u3084\u7814\u7a76\u7d50\u679c\u3092PDF\u306a\u3069\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3068\u95a2\u5fc3\u3092\u7372\u5f97\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\u3060\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/image-4-1024x321-1708692472.png\" alt=\"B2B\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc \u4f01\u696d\u304c\u7279\u5b9a\u306e\u554f\u984c\u3084\u30c6\u30fc\u30de\u306b\u3064\u3044\u3066\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3066\u89e3\u8aac\u3057\u305f\u8cc7\u6599\u4f8b:\u696d\u754c\u52d5\u5411\u3001\u72ec\u81ea\u8abf\u67fb\u3001\u4e8b\u4f8b\u7814\u7a76\u3001etc.\" class=\"fr-draggable\" \/><\/p>\n<div class=\"attention a-1\">\n<p class=\"attention-p\">\u25bc \u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u4f8b\uff1a<br \/>\n<a href=\"https:\/\/bazubu.com\/bazubu-marketing-manual?_ga=2.99659294.1801837383.1708680086-1931302669.1706607640\" rel=\"noopener\">\u7121\u6599EBook\uff5c\u30cf\u3099\u30b9\u3099\u90e8\u5f0f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099<\/a><\/p>\n<\/div>\n<p>\u9ad8\u30ec\u30d9\u30eb\u306a\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u767a\u884c\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u306e\u5f79\u306b\u7acb\u3064\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u793e\u306e\u5c02\u9580\u6027\u3084\u6280\u8853\u529b\u3092\u8a3c\u660e\u3059\u308b\u52b9\u679c\u304c\u3042\u308b\u3002<\/p>\n<p>\u3068\u540c\u6642\u306b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u5f37\u529b\u306a\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/image-5-1024x251-1708692472.png\" alt=\"\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u9023\u7d61\u5148\u60c5\u5831\u3068\u5f15\u304d\u63db\u3048\u306b\u63d0\u4f9b\u3059\u308b\u7279\u5178\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u30fbeBook\" class=\"fr-draggable\" \/><\/p>\n<p>\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u4fc3\u3059\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u6e96\u5099\u3057\u3001\u8208\u5473\u3092\u793a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6a5f\u4f1a\u3078\u3068\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/lkhXQ03c8VWeL1ZAfYm5G9bJg-1708695959.png\" alt=\"\u30dd\u30a4\u30f3\u30c8\" class=\"fr-draggable\" style=\"width: 150px;\" \/><\/p>\n<ul>\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u3001\u81ea\u793e\u306e\u529b\u91cf\u3092\u8a3c\u660e\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u9867\u5ba2\u304b\u3089\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/li>\n<li>\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8cb4\u91cd\u306a\u30ea\u30fc\u30c9\u60c5\u5831\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/li>\n<\/ul>\n<p>\u203b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/lucy.ne.jp\/bazubu\/whitepaper-42623.html\" rel=\"noopener\">\u300c\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3068\u306f\uff1f\u610f\u5473\u3084\u76ee\u7684\u30fb\u57fa\u672c\u306e\u4f5c\u308a\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u300d<\/a>\u306b\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u3002\u3042\u308f\u305b\u3066\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h3><strong>3-5. \u9867\u5ba2\u5316\uff1a\u5c0e\u5165\u4e8b\u4f8b<\/strong><\/h3>\n<p class=\"\">5\u3064\u3081\u306f<strong>\u300c\u5c0e\u5165\u4e8b\u4f8b\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<p class=\"attention-p\">\u25bc \u5c0e\u5165\u4e8b\u4f8b\u306e\u4f8b\uff1a<br \/>\n<a href=\"https:\/\/lucy.ne.jp\/bazubu\/case\" rel=\"noopener\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b\u96c6<\/a><\/p>\n<\/div>\n<p>\u5148\u307b\u3069\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u6d41\u308c\u3067\u89e6\u308c\u305f\u304c\u3001\u5c0e\u5165\u4e8b\u4f8b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7372\u5f97\uff08\u898b\u8fbc\u307f\u5ba2\u304b\u3089\u65b0\u898f\u9867\u5ba2\u5316\uff09\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u91cd\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3002<\/p>\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u554f\u984c\u3092\u89e3\u6c7a\u3057\u305f\u304b\u3092\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u306e\u58f0\u3084\u7d4c\u9a13\u3092\u901a\u3058\u3066\u4f1d\u3048\u3066\u3044\u304f\u3002<\/p>\n<p style=\"margin-bottom: 0;\">\u25bc \u5c0e\u5165\u4e8b\u4f8b\u306e\u69cb\u6210\u8981\u7d20\uff1a<\/p>\n<ul style=\"margin-top: 0;\">\n<li><strong>\u62b1\u3048\u3066\u3044\u305f\u8ab2\u984c<\/strong>\uff1a\u9867\u5ba2\u304c\u76f4\u9762\u3057\u3066\u3044\u305f\u5177\u4f53\u7684\u306a\u8ab2\u984c\u3092\u6319\u3052\u308b\u3002<\/li>\n<li><strong>\u9078\u629e\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong>\uff1a\u3069\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63a1\u7528\u3057\u3001\u306a\u305c\u305d\u308c\u3092\u9078\u3093\u3060\u304b\u3092\u8aac\u660e\u3059\u308b\u3002<\/li>\n<li><strong>\u5b9f\u65bd\u30d7\u30ed\u30bb\u30b9<\/strong>\uff1a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u904e\u7a0b\u3084\u904b\u7528\u306e\u8a73\u7d30\u3092\u8ff0\u3079\u308b\u3002<\/li>\n<li><strong>\u6210\u679c\u3068\u5229\u76ca<\/strong>\uff1a\u5c0e\u5165\u306b\u3088\u3063\u3066\u9054\u6210\u3055\u308c\u305f\u7d50\u679c\u3084\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u5229\u76ca\u3092\u5177\u4f53\u7684\u306b\u793a\u3059\u3002<\/li>\n<li><strong>\u9867\u5ba2\u306e\u58f0<\/strong>\uff1a\u5b9f\u969b\u306e\u9867\u5ba2\u306e\u30b3\u30e1\u30f3\u30c8\u3084\u8a55\u4fa1\u306a\u3069\u751f\u306e\u58f0\u3092\u63b2\u8f09\u3059\u308b\u3002\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/mG0f9z3xAIKZatDYQghHJkB6P-1708695968.png\" alt=\"\u30dd\u30a4\u30f3\u30c8\" class=\"fr-draggable\" style=\"width: 150px;\" \/><\/p>\n<ul>\n<li>\u5c0e\u5165\u4e8b\u4f8b\u306f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u611f\u60c5\u7684\u306a\u5171\u611f\u3092\u547c\u3073\u8d77\u3053\u3059\u3002<\/li>\n<li>\u5c0e\u5165\u4e8b\u4f8b\u304c\u4eba\u6c17\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306a\u3063\u3066\u3044\u308bBtoB\u4f01\u696d\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u304f\u3001\u5f37\u529b\u306a\u9867\u5ba2\u5316\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308b\u3002<\/li>\n<\/ul>\n<h2><strong>4. BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff084\uff09\u62e1\u6563\u3055\u305b\u308b\u30c6\u30af\u30cb\u30c3\u30af\u3092\u8eab\u306b\u3064\u3051\u3088\u3046<\/strong><\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u5236\u4f5c\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u62e1\u6563\u3055\u305b\u308b\u30c6\u30af\u30cb\u30c3\u30af\u306b\u3064\u3044\u3066\u3001\u304a\u4f1d\u3048\u3059\u308b\u3002<\/p>\n<div class=\"attention a-1\">\n<ol>\n<li>SEO\u306f\u7d76\u5bfe\u3084\u308b\u3079\u304d<\/li>\n<li>SNS\u306e\u62e1\u6563\u3092\u5473\u65b9\u306b\u3064\u3051\u308b<\/li>\n<li>\u6709\u6599\u5e83\u544a\u306f\u6d3b\u7528\u3057\u305f\u307b\u3046\u304c\u6210\u679c\u304c\u65e9\u3044<\/li>\n<\/ol>\n<\/div>\n<h3><strong>4-1. SEO\u306f\u7d76\u5bfe\u3084\u308b\u3079\u304d<\/strong><\/h3>\n<p>BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001<strong>SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306f\u4e0d\u53ef\u6b20<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u4eee\u306b\u3001SEO\u5bfe\u7b56\u306a\u3057\u306b\u6226\u3063\u3066\u3044\u308b\u3068\u3057\u305f\u3089\u3001\u304b\u306a\u308a\u975e\u52b9\u7387\u306a\u72b6\u614b\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u8981\u70b9\u3092\u62bc\u3055\u3048\u3066\u5b9f\u8df5\u3059\u308c\u3070\u3001\u65e9\u671f\u306b\u6210\u679c\u6539\u5584\u3092\u5b9f\u611f\u3067\u304d\u308b\u306f\u305a\u3060\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><strong>\u3010SEO\u306e\u8981\u70b9\u3011<\/strong><\/p>\n<ul style=\"margin-top: 0;\">\n<li><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a<\/strong>\uff1a\u5358\u306b\u691c\u7d22\u6570\u306e\u591a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u306e\u3067\u306f\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u305d\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3059\u308b\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3<\/strong>\uff1a\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3064\u3064\u3001\u9ad8\u3044\u60c5\u5831\u4fa1\u5024\u3092\u6301\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3002\u696d\u754c\u306e\u6700\u65b0\u52d5\u5411\u3084\u72ec\u81ea\u306e\u8abf\u67fb\u7d50\u679c\u306a\u3069\u3001\u4ed6\u30b5\u30a4\u30c8\u3067\u306f\u5f97\u3089\u308c\u306a\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u9375\u3068\u306a\u308b\u3002<\/li>\n<li><strong>\u30ea\u30f3\u30af\u6226\u7565<\/strong>\uff1a<a href=\"https:\/\/lucy.ne.jp\/bazubu\/internal-link-41279.html\" rel=\"noopener\">\u5185\u90e8\u30ea\u30f3\u30af<\/a>\u3068<a href=\"https:\/\/lucy.ne.jp\/bazubu\/external-link-41479.html\" rel=\"noopener\">\u5916\u90e8\u30ea\u30f3\u30af<\/a>\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3001\u6226\u7565\u7684\u306b\u30ea\u30f3\u30af\u3092\u884c\u3046\u3002<\/li>\n<\/ul>\n<p>\nSEO\u306b\u3053\u308c\u304b\u3089\u53d6\u308a\u7d44\u3080\u65b9\u306f\u3001\u307e\u305a<a href=\"https:\/\/lucy.ne.jp\/bazubu\/seo-13666.html\" rel=\"noopener\">\u300c\u30102024\u5e74\u6700\u65b0\u3011SEO\u5bfe\u7b56\u3068\u306f\uff1f\u521d\u5fc3\u8005\u304c\u81ea\u5206\u3067\u3067\u304d\u308b\u57fa\u672c\u5bfe\u7b56\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u300d<\/a>\u306b\u76ee\u3092\u901a\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>\u30b9\u30bf\u30fc\u30c8\u30e9\u30a4\u30f3\u3068\u3057\u3066\u5fc5\u8981\u306a\u60c5\u5831\u306f\u3001\u3059\u3079\u3066\u4e0a\u8a18\u8a18\u4e8b\u306b\u7db2\u7f85\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<h3><strong>4-2. SNS\u306e\u62e1\u6563\u3092\u5473\u65b9\u306b\u3064\u3051\u308b<\/strong><\/h3>\n<p>SNS\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u62e1\u6563\u306b\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001<a href=\"https:\/\/twitter.com\/search?q=url%3Alucy.ne.jp%2Fbazubu%2Fkumanokodo-37245.html\" target=\"_blank\" rel=\"noopener\">\u3053\u3061\u3089\u306eURL\u3092\u30af\u30ea\u30c3\u30af<\/a> \u3057\u3066\u307f\u3066\u307b\u3057\u3044\uff08X\u306e\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u98db\u3076\uff09\u3002<\/p>\n<p>\u79c1\u305f\u3061\u30d0\u30ba\u90e8\u306e\u8a18\u4e8b<a href=\"https:\/\/lucy.ne.jp\/bazubu\/kumanokodo-37245.html\">\u300c\u89b3\u5149\u5ba2\u3092\uff13\uff15\u500d\u306b\u3057\u305f\u718a\u91ce\u53e4\u9053\u306e\u5b8c\u74a7\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d<\/a>\u304c\u3001\u62e1\u6563\u3055\u308c\u7d9a\u3051\u3066\u3044\u308b\u69d8\u5b50\u304c\u308f\u304b\u308b\u3002<\/p>\n<p>\u3058\u3064\u306f\u3053\u306e\u8a18\u4e8b\u306e\u521d\u51fa\u306f\u30012020\u5e742\u670818\u65e5\u3060\u30024\u5e74\u4ee5\u4e0a\u304c\u7d4c\u904e\u3057\u305f\u4eca\u3067\u3082\u3001\u5b9a\u671f\u7684\u306bSNS\u4e0a\u3067\u8a71\u984c\u3068\u306a\u308a\u3001\u30a2\u30af\u30bb\u30b9\u304c\u7d76\u3048\u306a\u3044\u3002<\/p>\n<p>\u3067\u306f\u3001\u3069\u3046\u3059\u308c\u3070SNS\u3067\u306e\u62e1\u6563\u304c\u72d9\u3048\u308b\u306e\u304b\u3002<\/p>\n<p>\u6b63\u8ad6\u3092\u3044\u3048\u3070\u3001<br \/>\n\u300c\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3055\u3048\u4f5c\u308c\u3070\u3001SEO\u306b\u3082SNS\u306b\u3082\u8a55\u4fa1\u3055\u308c\u308b\u3002\u305d\u308c\u3060\u3051\u7a81\u304d\u8a70\u3081\u308c\u3070\u3044\u3044\u300d<br \/>\n\u3068\u306a\u308b\u304c\u3001\u5c11\u3057\u5185\u60c5\u3092\u660e\u304b\u305d\u3046\u3002<\/p>\n<p>\u524d\u8ff0\u306e\u718a\u91ce\u53e4\u9053\u306e\u8a18\u4e8b\u306f\u3001\u591a\u304f\u306e\u53cd\u97ff\u3092\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u306e\u3067\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3044\u3063\u3066\u3044\u3044\u3068\u601d\u3046\u304c\u3001SEO\u7684\u306a\u8a55\u4fa1\u306f\u3001\u3051\u3057\u3066\u9ad8\u304f\u306a\u3044\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/image-7-1024x192-1708692473.png\" alt=\"\u718a\u91ce\u53e4\u9053\u306eSEO\u7684\u8a55\u4fa1\" class=\"fr-draggable\" \/><\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u5f53\u8a18\u4e8b\u306fSEO\u96c6\u5ba2\u76ee\u7684\u306b\u4f5c\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u306a\u3044\u304b\u3089\u3060\u3002<\/p>\n<p>\u5148\u306e\u5206\u985e\u306b\u7167\u3089\u3059\u3068\u3001<strong>\u91b8\u6210\u3092\u76ee\u7684\u3068\u3057\u305f\u300c\u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u300d<\/strong>\u3068\u3044\u3048\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u5b66\u3073\u3092\u5f97\u3089\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u3001\u77e5\u8b58\u6b32\u304c\u6e80\u305f\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001SNS\u3068\u597d\u76f8\u6027\u3060\u3002<\/p>\n<p>\u305d\u3057\u3066\u3082\u3046\u3072\u3068\u3064\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u3001\u672c\u8a18\u4e8b\u3067\u4f55\u5ea6\u3082\u51fa\u3066\u304d\u3066\u3044\u308b<strong>\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u300d<\/strong>\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u3002\u5171\u611f\u30fb\u62e1\u6563\u306e\u529b\u304c\u5f37\u3044\u3002<\/p>\n<p>\u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u4f7f\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u305f\u3089\u3001\u81ea\u793e\u306eSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089\u6295\u7a3f\u3057\u3066\u3001\u52d5\u5411\u3092\u89b3\u5bdf\u3057\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u696d\u754c\u3084\u5546\u6750\u306b\u3088\u3063\u3066\u3082\u30b1\u30fc\u30b9\u30d0\u30a4\u30b1\u30fc\u30b9\u306e\u305f\u3081\u3001\u8a66\u884c\u932f\u8aa4\u3057\u306a\u304c\u3089\u9053\u7b4b\u3092\u898b\u3064\u3051\u3066\u3044\u3053\u3046\u3002<\/p>\n<h3><strong>4-3. \u6709\u6599\u5e83\u544a\u306f\u4f75\u7528\u3057\u305f\u307b\u3046\u304c\u6210\u679c\u304c\u65e9\u3044<\/strong><\/h3>\n<p>\u300c\u5e83\u544a\u3092\u4f7f\u3046\u306e\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u90aa\u9053\u3067\u3059\u304b\uff1f\u300d<br \/>\n\u3068\u805e\u304b\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u304c\u3001\u305d\u3093\u306a\u3053\u3068\u306f\u306a\u3044\u3002<\/p>\n<p><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5e83\u544a\u306f\u3001\u5225\u306e\u6226\u7565\u3068\u3044\u3046\u3060\u3051<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5e83\u544a\u3092\u4f75\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u591a\u3044\u3057\u3001\u5b9f\u969b\u306b\u30d0\u30ba\u90e8\u3067\u3082\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084SNS\u5e83\u544a\u306b\u51fa\u7a3f\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e83\u544a\u306a\u3057\u3067\u3082\u6a5f\u80fd\u3059\u308b\u6709\u529b\u306a\u6226\u7565\u3060\u304c\u3001\u5f31\u70b9\u3068\u3057\u3066\u300c\u6642\u9593\u300d\u304c\u3042\u308b\u3002\u5373\u52b9\u6027\u306f\u5c11\u306a\u304f\u3001SEO\u52b9\u679c\u3084\u9867\u5ba2\u306e\u91b8\u6210\u306b\u4e00\u5b9a\u306e\u6642\u9593\u304c\u304b\u304b\u308b\u3002<\/p>\n<p>\u5e83\u544a\u306f\u3001\u305d\u308c\u3092\u88dc\u5b8c\u3057\u3001\u6210\u679c\u3092\u65e9\u3081\u308b\u76ee\u7684\u3067\u5229\u7528\u3059\u308b\u3068\u3001\u76f8\u4e57\u52b9\u679c\u3092\u72d9\u3044\u3084\u3059\u3044\u3002<\/p>\n<p>\u3082\u3057\u3001\u201c\u305a\u3070\u629c\u3051\u3066\u826f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u201d \u3092\u4f5c\u308c\u305f\u306a\u3089\u3001SEO\u52b9\u679c\u3084SNS\u62e1\u6563\u306e\u6642\u9593\u3092\u5f85\u305f\u305a\u306b\u3001\u5e83\u544a\u3067\u62e1\u6563\u3059\u308b\u3068\u3044\u3046\u624b\u6cd5\u304c\u3042\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u306f\u3066\u306a\u30d6\u30c3\u30af\u30de\u30fc\u30af\u306f\u3001\u81ea\u7136\u306a\u5f62\u3067\u60c5\u5831\u3092\u5c4a\u3051\u308b\u305f\u3081\u306b\u6d3b\u7528\u5ea6\u304c\u9ad8\u3044\u3002<\/p>\n<p style=\"margin-bottom: 0;\"><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2024\/03\/image-8-1024x768-1708692474.png\" alt=\"\u5e83\u544a\u5a92\u4f53\u3068\u3057\u3066\u306e\u306f\u3066\u306a\u30d6\u30c3\u30af\u30de\u30fc\u30af\" class=\"fr-draggable\" \/><\/p>\n<p style=\"margin-top: 0;\">\u51fa\u5178\uff1a<a href=\"https:\/\/hatena.co.jp\/ads\" target=\"_blank\" rel=\"noopener\">\u306f\u3066\u306a\u30e1\u30c7\u30a3\u30a2\u30ac\u30a4\u30c9<\/a><\/p>\n<h2><strong>5. 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class=\"attention-p\">\uff082\uff09\u63a8\u5968\u610f\u6b32\u3092\u610f\u8b58\u3057\u3088\u3046<\/p>\n<ol>\n<li>\u8cfc\u8cb7\u610f\u6b32\u3068\u63a8\u5968\u610f\u6b32\u306f\u540c\u3058\u3067\u306f\u306a\u3044<\/li>\n<li>\u63a8\u5968\u610f\u6b32\u304c\u963b\u5bb3\u3055\u308c\u308b\u539f\u56e0\u3068\u306f\uff1f<\/li>\n<li>\u610f\u5916\u306a\u89e3\u6c7a\u7b56\u300c\u500b\u4eba\u7684\u4fa1\u5024\u300d\u3078\u306e\u30d5\u30a9\u30fc\u30ab\u30b9<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u5229\u5f97\u306f\u3069\u3053\u306b\u3042\u308b\u306e\u304b<\/li>\n<li>BtoB\u306f\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u300d\u304c\u975e\u5e38\u306b\u91cd\u8981<\/li>\n<\/ol>\n<\/div>\n<div class=\"attention a-1\">\n<p class=\"attention-p\">\uff083\uff09\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3092\u4f7f\u3044\u5206\u3051\u3088\u3046<\/p>\n<ol>\n<li>\u96c6\u5ba2\uff1a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u96c6\u5ba2\u91b8\u6210\uff1a\u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u91b8\u6210\uff1a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u30ea\u30fc\u30c9\u7372\u5f97\uff1a\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/li>\n<li>\u9867\u5ba2\u5316\uff1a\u5c0e\u5165\u4e8b\u4f8b<\/li>\n<\/ol>\n<\/div>\n<div class=\"attention a-1\">\n<p class=\"attention-p\">\uff084\uff09\u62e1\u6563\u3055\u305b\u308b\u30c6\u30af\u30cb\u30c3\u30af\u3092\u8eab\u306b\u3064\u3051\u3088\u3046<\/p>\n<ol>\n<li>SEO\u306f\u7d76\u5bfe\u3084\u308b\u3079\u304d<\/li>\n<li>SNS\u306e\u62e1\u6563\u3092\u5473\u65b9\u306b\u3064\u3051\u308b<\/li>\n<li>\u6709\u6599\u5e83\u544a\u306f\u4f75\u7528\u3057\u305f\u307b\u3046\u304c\u6210\u679c\u304c\u65e9\u3044<\/li>\n<\/ol>\n<\/div>\n<p>\u3042\u3068\u306f\u5b9f\u8df5\u3042\u308b\u306e\u307f\u3060\u3002BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u3078\u3001\u9032\u3093\u3067\u3044\u3053\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u3069\u3046\u3059\u308c\u3070BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3001\u7af6\u5408\u306b\u5dee\u3092\u3064\u3051\u3089\u308c\u308b\u3060\u308d\u3046\uff1f\u300d \u3068\u8003\u3048\u308b\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306b\u3068\u3063\u3066\u3001\u201c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u201d \u306f\u6700\u9069\u89e3\u306e\u3072\u3068\u3064\u3060\u3002 \u4eca\u306e\u30d3\u30b8\u30cd\u30b9\u4e16\u754c\u306f\u3001\u60c5\u5831\u306e\u6d2a\u6c34\u306e\u4e2d\u306b\u3042\u308a\u3001\u76ee\u7acb\u3064\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"acf":[],"_links":{"self":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/49776"}],"collection":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/comments?post=49776"}],"version-history":[{"count":4,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/49776\/revisions"}],"predecessor-version":[{"id":49885,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/49776\/revisions\/49885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media\/49762"}],"wp:attachment":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media?parent=49776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/categories?post=49776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}