{"id":49125,"date":"2023-09-28T19:34:30","date_gmt":"2023-09-28T10:34:30","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=49125"},"modified":"2023-09-28T19:34:30","modified_gmt":"2023-09-28T10:34:30","slug":"what-is-e-e-a-t","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/what-is-e-e-a-t-49125.html","title":{"rendered":"E-E-A-T\u3068\u306f\uff1fSEO\u3067Google\u304c\u91cd\u8996\u3059\u308b4\u8981\u7d20\u3068\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u5177\u4f53\u7b56"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">E-E-A-T\u3068\u306f\u3001<b>\u7d4c\u9a13<\/b><\/span><b>\uff08Experience\uff09\u30fb\u5c02\u9580\u6027\uff08Expertise\uff09\u30fb\u6a29\u5a01\u6027\uff08Authoritativeness\uff09\u30fb\u4fe1\u983c\uff08Trust\uff09<\/b><span style=\"font-weight: 400;\">\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u7565\u8a9e\u3067\u3001Google\u793e\u306e\u9020\u8a9e\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306f\u3001\u300cE-E-A-T\u300d\u3092Web\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u57fa\u6e96\u3068\u3057\u3066\u5229\u7528\u3057\u3066\u3044\u308b\u3002\u7aef\u7684\u306b\u3044\u3048\u3070\u3001<\/span><b>E-E-A-T\u304c\u9ad8\u3044\u307b\u3069\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u3084\u3059\u3044\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">E-E-A-T\u306e\u5404\u8981\u7d20\u3092\u3057\u3063\u304b\u308a\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u5bfe\u7b56\u3092\u65bd\u3055\u306a\u3051\u308c\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u6a5f\u4f1a\u3092\u9003\u3057\u3066\u3057\u307e\u3046\u3060\u308d\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u300cE-E-A-T\u3068\u306f\u4f55\u304b\uff1f\u300d\u306b\u3064\u3044\u3066\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3059\u308b\u3002\u66d6\u6627\u306a\u7406\u89e3\u3067\u306f\u306a\u304f\u3001\u306f\u3063\u304d\u308a\u9bae\u660e\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001E-E-A-T\u5bfe\u7b56\u306e\u7b2c\u4e00\u6b69\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u3046\u3048\u3067\u3001SEO\u306e\u8cea\u3092\u683c\u6bb5\u306b\u5411\u4e0a\u3055\u305b\u308b\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u304a\u3044\u3066\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u3092\u7bc9\u304f\u57fa\u76e4\u3068\u3057\u3066\u3001\u672c\u8a18\u4e8b\u3067\u89e3\u8aac\u3059\u308bE-E-A-T\u306e\u77e5\u8b58\u3092\u6d3b\u7528\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h2><b>1. E-E-A-T\u3068\u306f\u4f55\u304b\uff1f\u57fa\u672c\u306e\u77e5\u8b58<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306f\u3001E-E-A-T\u3068\u306f\u4f55\u304b\u3001\u57fa\u672c\u7684\u306a\u4e8b\u9805\u304b\u3089\u78ba\u8a8d\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5404\u9805\u76ee\u306e\u8a73\u7d30\u306f\u3001\u5f8c\u307b\u3069\u8a73\u3057\u304f\u89e3\u8aac\u3059\u308b\u306e\u3067\u3001\u3053\u3053\u3067\u306f\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h3><b>1-1. Google\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u767b\u5834\u3059\u308b\u7528\u8a9e<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">E-E-A-T\u306f\u3001Google\u304c\u516c\u8868\u3057\u3066\u3044\u308b<\/span><b>\u300c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d<\/b><span style=\"font-weight: 400;\">\u306b\u767b\u5834\u3059\u308b\u3001Google\u793e\u304c\u4f5c\u3063\u305f\u7528\u8a9e\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u306f\u3001Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u9069\u5207\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u30c6\u30b9\u30c8\u3059\u308b\u300c<\/span><a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/rigorous-testing\/?hl=ja\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u5411\u3051\u306e\u30ac\u30a4\u30c9\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u6765\u3001\u62c5\u5f53\u8005\u5411\u3051\u306e\u5185\u90e8\u8cc7\u6599\u3067\u3042\u3063\u305f\u304c\u3001Google\u306f2013\u5e74\u3088\u308a\u4e00\u822c\u516c\u958b\u3092\u59cb\u3081\u305f\u3002\u4ee5\u964d\u30011\u5e74\u306b1\u56de\u7a0b\u5ea6\u306e\u30da\u30fc\u30b9\u3067\u6539\u8a02\u3055\u308c\u3001\u73fe\u5728\u306b\u81f3\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><b>\u3010\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u6b74\u53f2\u3011<\/b><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody style=\"margin-top: 0;\">\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2013\u5e743\u6708\uff1aGoogle\u304c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u6b63\u5f0f\u306b\u516c\u8868<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2014\u5e743\u6708\uff1a\u540c\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b<\/span><b>\u300cE-A-T\uff08\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\uff09\u300d<\/b><span style=\"font-weight: 400;\">\u3092\u8ffd\u52a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2022\u5e7412\u6708\uff1aE-A-T\u3092<\/span><b>\u300cE-E-A-T\u300d<\/b><span style=\"font-weight: 400;\">\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff08\u7d4c\u9a13\uff1aExperience\u306e\u201cE\u201d\u3092\u8ffd\u52a0\uff09<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u6700\u65b0\u7248\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u539f\u6587\u306f\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8<\/span><\/a><span style=\"font-weight: 400;\">\u306b\u3042\u308b\u304c\u3001\u5168\u7de8\u82f1\u8a9e\u3067\u65e5\u672c\u8a9e\u8a33\u306f\u306a\u3044\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><b>\u3010\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3011<\/b><\/p>\n<p style=\"margin-bottom: 0; margin-top: 0;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/09\/what-is-e-e-a-t-02.png\" alt=\"\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u4e00\u90e8\" width=\"1280\" height=\"737\" class=\"aligncenter size-full wp-image-49127\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u300c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d2022\u5e7412\u670815\u65e5\u7248<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u57f7\u7b46\u6642\u70b9\u3067\u306e\u6700\u65b0\u7248\u306f\u30012022\u5e7412\u670815\u65e5\u7248\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3><b>1-2. \u524d\u8eab\u306e\u300cE-A-T\u300d\u3068\u306f\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">2022\u5e747\u670828\u65e5\u7248\u306e\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u307e\u3067\u306f\u3001<\/span><b>\u300cE-A-T\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u6982\u5ff5\u304c\u4f7f\u308f\u308c\u3066\u3044\u305f\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"color: #333399;\"><strong>2022\u5e747\u670828\u65e5\u7248\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u8a18\u8f09\uff1a<br \/>\n<\/strong><\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody style=\"margin-top: 0;\">\n<tr>\n<td style=\"width: 100%;\">\n<p><span style=\"color: #3366ff;\"><strong>3.2\u3000Expertise, Authoritativeness, and Trustworthiness(E-A-T)<\/strong><\/span><\/p>\n<p>The amount of expertise, authoritativeness, and, trustworthiness\uff08E-A-T\uff09is very important.\u00a0 Please consider:<br \/>\n<span style=\"font-size: 12px;\">\u3000\u3000\u25cf\u3000<span style=\"font-size: 11pt;\">The expertise of the creator of the MC.<br \/>\n<\/span><\/span><span style=\"font-size: 12px;\"><span style=\"font-size: 11pt;\"><span style=\"font-size: 12px;\">\u3000\u3000\u25cf<\/span>\u3000The authoritativeness of the creator of the MC, the MC itself, and the website<br \/>\n<span style=\"font-size: 12px;\">\u3000\u3000\u25cf<\/span>\u3000The trustworthiness of the creator of MC, the MC itself, and the website.<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"attention a-2\">\n<p><span style=\"font-weight: 400;\">\u3014\u8a33\u3015<br \/>\n<\/span><span style=\"font-weight: 400;\">3.2 \u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\uff08E-A-T\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\uff08E-A-T\uff09\u306e\u5ea6\u5408\u3044\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3088\u304f\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u306e\u5c02\u9580\u6027<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u3001\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u3001Web\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u6027<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u3001\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u3001Web\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">E-A-T\u3068\u306f\u3001Expertise\uff08\u5c02\u9580\u6027\uff09\u30fbAuthoritativeness\uff08\u6a29\u5a01\u6027\uff09\u30fbTrustworthiness\uff08\u4fe1\u983c\u6027\uff09\u306e\u3053\u3068\u3067\u3042\u308a\u3001\u3053\u308c\u3089\u304c\u9ad8\u3044\u307b\u3069\u3001\u9ad8\u54c1\u8cea\u306e\u30da\u30fc\u30b8\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/09\/what-is-e-e-a-t-03.png\" alt=\"2022\u5e747\u670822\u65e5\u7248\u307e\u3067\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u305f\u6982\u5ff5\" width=\"1280\" height=\"400\" class=\"aligncenter size-full wp-image-49128\" \/><\/p>\n<h3><b>1-3. \u73fe\u5728\u306e\u300cE-E-A-T\u300d\u3068\u306f\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">2014\u5e743\u6708\u306e\u516c\u8868\u304b\u3089\u30018\u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u3063\u3066\u6d3b\u7528\u3055\u308c\u3066\u304d\u305f\u300cE-A-T\u300d\u3067\u3042\u308b\u304c\u30012022\u5e7412\u6708\u306b\u300cExperience\uff08\u7d4c\u9a13\uff09\u300d\u304c\u52a0\u308f\u3063\u3066\u300cE-E-A-T\u300d\u306b\u9032\u5316\u3057\u305f\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/09\/what-is-e-e-a-t-04.png\" alt=\"\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u8a18\u8f09\u306eE-E-A-T\" width=\"1280\" height=\"660\" class=\"aligncenter size-full wp-image-49129\" \/><\/p>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u300c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d2022\u5e7412\u670815\u65e5\u7248<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306b\u3001\u5f53\u6642\u3001Google\u304c\u30d6\u30ed\u30b0\u3078\u63b2\u8f09\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5f15\u7528\u3059\u308b\u3002<\/span><\/p>\n<div class=\"attention a-2\" style=\"margin-bottom: 0;\">\n<p><span style=\"font-weight: 400;\">2022 \u5e74 12 \u6708 15 \u65e5\uff08\u6728\u66dc\u65e5\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300cE-A-T\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u8033\u6163\u308c\u3066\u304d\u305f\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u308c\u306f\u3001Google \u306e\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u304c\u6709\u76ca\u3067\u7684\u78ba\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u8a55\u4fa1\u3059\u308b\u969b\u306b\u4f7f\u7528\u3055\u308c\u308b\u30b3\u30f3\u30bb\u30d7\u30c8\u3067\u3001\u4e00\u822c\u306e\u4eba\u304c\u3001\u8868\u793a\u3055\u308c\u305f\u691c\u7d22\u7d50\u679c\u3067 E-A-T\uff08\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\uff09\u304c\u793a\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u305f\u3073\u3001\u691c\u7d22\u7d50\u679c\u306e\u8a55\u4fa1\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001E-A-T \u306b E\uff08\u7d4c\u9a13\uff09\u3092\u8ffd\u52a0\u3057\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u5b9f\u969b\u306b\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3001\u5b9f\u969b\u306b\u305d\u306e\u5834\u6240\u3092\u8a2a\u554f\u3057\u3066\u3044\u308b\u3001\u8ab0\u304b\u304c\u7d4c\u9a13\u3057\u305f\u3053\u3068\u3092\u4f1d\u3048\u3066\u3044\u308b\u306a\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3042\u308b\u7a0b\u5ea6\u306e\u7d4c\u9a13\u304c\u7e54\u308a\u8fbc\u307e\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3082\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002\u72b6\u6cc1\u306b\u3088\u3063\u3066\u306f\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3057\u3066\u5b9f\u4f53\u9a13\u3092\u3082\u3064\u4eba\u304c\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6700\u3082\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<\/div>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t?hl=ja\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb \u30d6\u30ed\u30b0 \u300c\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u6700\u65b0\u60c5\u5831: E-A-T \u306b Experience \u306e E \u3092\u8ffd\u52a0\u300d<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u5143\u306eE-A-T\u3067\u3082\u3001\u201c\u7d4c\u9a13\u201d\u304c\u8a55\u4fa1\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u300cExpertise\uff08\u5c02\u9580\u6027\uff09\u300d\u306b\u542b\u307e\u308c\u308b\u3068\u8aac\u660e\u3055\u308c\u3066\u3044\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u304c\u300cExperience\uff08\u7d4c\u9a13\uff09\u300d\u3068\u3057\u3066\u72ec\u7acb\u3057\u3001\u3088\u308a\u308f\u304b\u308a\u3084\u3059\u304f\u660e\u78ba\u306b\u306a\u3063\u305f\u3068\u3044\u3048\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><b>\u3010E-E-A-T\u306e\u6982\u8981\u3011<\/b><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody style=\"margin-top: 0;\">\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4fe1\u983c<\/b><span style=\"font-weight: 400;\">\uff1a\u305d\u306e\u30da\u30fc\u30b8\u304c\u3001\u3069\u306e\u7a0b\u5ea6\u6b63\u78ba\u3067\u3001\u6b63\u76f4\u3067\u3001\u5b89\u5168\u3067\u3001\u78ba\u304b\u306a\u3082\u306e\u304b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7d4c\u9a13<\/b><span style=\"font-weight: 400;\">\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u5fc5\u8981\u306a\u5b9f\u4f53\u9a13\u3084\u4eba\u751f\u7d4c\u9a13\u3092\u3069\u306e\u7a0b\u5ea6\u6301\u3063\u3066\u3044\u308b\u304b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5c02\u9580\u6027<\/b><span style=\"font-weight: 400;\">\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u5fc5\u8981\u306a\u77e5\u8b58\u3084\u6280\u8853\u3092\u3069\u306e\u7a0b\u5ea6\u6301\u3063\u3066\u3044\u308b\u304b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6a29\u5a01\u6027<\/b><span style=\"font-weight: 400;\">\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u3084\u30b5\u30a4\u30c8\u304c\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u6709\u529b\u306a\u60c5\u5831\u6e90\u3068\u3057\u3066\u3069\u306e\u7a0b\u5ea6\u77e5\u3089\u308c\u3066\u3044\u308b\u304b<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>1-4. E-E-A-T\u304cSEO\u306b\u91cd\u8981\u306a\u7406\u7531<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001<\/span><\/p>\n<p><b>\u3008\u7d4c\u9a13\u3001\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\uff08E-E-A-T\uff09\u306f\u3059\u3079\u3066\u3001\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u8003\u616e\u4e8b\u9805\u3067\u3042\u308b\u3009<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u660e\u8a18\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5192\u982d\u3067\u3082\u89e6\u308c\u305f\u3068\u304a\u308a\u3001E-E-A-T\u304c\u9ad8\u3044\u3068\u3001Google\u306e\u691c\u7d22\u7d50\u679c\u306b\u304a\u3044\u3066\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u306a\u308b\u3002\u3053\u308c\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u308a\u308f\u3051\u3001YMYL\uff08*1\uff09\u306b\u304b\u304b\u308f\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5834\u5408\u3001\u975e\u5e38\u306b\u9ad8\u3044\u30ec\u30d9\u30eb\u306eE-E-A-T\u304c\u6c42\u3081\u3089\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*1\uff1aYMYL\u306f\u201cYour Money or Your Life\u201d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u7565\u8a9e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u304a\u91d1\u3084\u547d\u3068\u3044\u3063\u305f\u91cd\u5927\u4e8b\u9805\u306b\u304b\u304b\u308f\u308b\u30c8\u30d4\u30c3\u30af\u3092\u6307\u3059\u3002\u5fc3\u8eab\u306e\u5065\u5eb7\u3001\u5b89\u5168\u3001\u7d4c\u6e08\u7684\u306a\u5b89\u5b9a\u3001\u793e\u4f1a\u7684\u5f71\u97ff\u306a\u3069\u306e\u7a2e\u985e\u304c\u3042\u308b\u3002\u8a73\u3057\u304f\u306f\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/what-is-ymyl-49064.html\">\u30102023\u5e74\u3011YMYL\u3068\u306f\uff1f\u57fa\u672c\u306e\u5fc5\u643a\u77e5\u8b58\u304b\u3089\u6700\u65b0\u5bfe\u7b56\u307e\u3067\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u300d\u3092\u53c2\u7167\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h2><b>2. E-E-A-T\u300aE\uff1a\u7d4c\u9a13 Experience\u300b<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/09\/what-is-e-e-a-t-05.png\" alt=\"E-E-A-T\u306eExperience\" width=\"1280\" height=\"401\" class=\"aligncenter size-full wp-image-49130\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u304b\u3089\u306f\u3001E-E-A-T\u306e\u8981\u7d20\u30921\u3064\u305a\u3064\u3001\u6df1\u6398\u308a\u3057\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306f\u30012022\u5e7412\u6708\u306b\u8ffd\u52a0\u3055\u308c\u305f<\/span><b>\u300aE\uff1a\u7d4c\u9a13\u300b<\/b><span style=\"font-weight: 400;\">\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30d1\u30fc\u30c8\u306b\u5206\u3051\u3066\u89e3\u8aac\u3059\u308b\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ol>\n<li><span style=\"font-weight: 400;\"> \u7d4c\u9a13\u306e\u7a2e\u985e<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u7d4c\u9a13\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u7d4c\u9a13\u3092\u8a3c\u660e\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/span><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>2-1. \u7d4c\u9a13\u306e\u7a2e\u985e<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cExperience\uff08\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u201d\u306f\u3001\u7d4c\u9a13\u30fb\u898b\u805e\u30fb\u4f53\u9a13\uff08\u3067\u5f97\u305f\u77e5\u8b58\uff09\u3001\u3068\u3044\u3063\u305f\u610f\u5473\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300aE\uff1a\u7d4c\u9a13\u300b\u304c\u6307\u3059\u3082\u306e\u306f\u3001\u304a\u3082\u306b2\u3064\u3042\u308b\u3002<\/span><b>\u300c\u5b9f\u4f53\u9a13\u300d<\/b><span style=\"font-weight: 400;\">\u3068<\/span><b>\u300c\u4eba\u751f\u7d4c\u9a13\u300d<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<h4><b>2-1-1. \u5b9f\u4f53\u9a13<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5b9f\u4f53\u9a13\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u969b\u306b\u4f7f\u7528\u3057\u305f\u7d4c\u9a13\u3084\u3001\u7279\u5b9a\u306e\u51fa\u6765\u4e8b\u3092\u76f4\u63a5\u898b\u305f\u308a\u3001\u53c2\u52a0\u3057\u305f\u308a\u3057\u305f\u7d4c\u9a13\u3092\u6307\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308c\u3070\u3001\u5b9f\u969b\u306b\u305d\u306e\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u305f\u7d4c\u9a13\u304c\u3042\u308b\u3053\u3068\u304c\u3001\u300aE\uff1a\u7d4c\u9a13\u300b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u308b\u3044\u306f\u3001\u300c\u304a\u3059\u3059\u3081\u89b3\u5149\u573010\u9078\u300d\u306e\u3088\u3046\u306a\u30c8\u30d4\u30c3\u30af\u306a\u3089\u3001\u5b9f\u969b\u306b\u305d\u308c\u3089\u306e\u89b3\u5149\u5730\u3078\u8a2a\u308c\u305f\u7d4c\u9a13\u304c\u3001\u8a55\u4fa1\u3055\u308c\u308b\u3002<\/span><\/p>\n<h4><b>2-1-2. \u4eba\u751f\u7d4c\u9a13<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u4eba\u751f\u7d4c\u9a13\u3068\u306f\u3001\u305d\u306e\u4eba\u304c\u751f\u304d\u3066\u304d\u305f\u904e\u7a0b\u3067\u84c4\u7a4d\u3055\u308c\u305f\u3055\u307e\u3056\u307e\u306a\u7d4c\u9a13\u306e\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u89aa\u3068\u3057\u3066\u306e\u80b2\u5150\u7d4c\u9a13\u3001\u3042\u308b\u75c5\u6c17\u306e\u95d8\u75c5\u4f53\u9a13\u3001\u732b\u3084\u72ac\u3092\u98fc\u3063\u305f\u7d4c\u9a13\u306a\u3069\u306f\u4eba\u751f\u7d4c\u9a13\u3068\u3057\u3066\u3001\u30da\u30fc\u30b8\u54c1\u8cea\u306e\u8a55\u4fa1\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u3002<\/span><\/p>\n<h3><b>2-2. \u7d4c\u9a13\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u300aE\uff1a\u7d4c\u9a13\u300b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u5b9f\u969b\u306b<\/span><b>\u300c\u3084\u3063\u3066\u307f\u308b\u300d<\/b><span style=\"font-weight: 400;\">\u3053\u3068\u3060\u3002\u30d1\u30bd\u30b3\u30f3\u3067\u8abf\u3079\u3066\u66f8\u304f\u306e\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u305f\u3053\u3068\u3092\u66f8\u304f\u59ff\u52e2\u3092\u8eab\u306b\u3064\u3051\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u52a0\u3048\u3066\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3068\u304d\u306b\u3001\u81ea\u5206\u306e\u4eba\u751f\u7d4c\u9a13\u3092\u5171\u6709\u3067\u304d\u306a\u3044\u304b\u3001\u691c\u8a0e\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u306f\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3008<\/span><b>\u7d4c\u9a13\u306f\u3088\u308a\u4e3b\u89b3\u7684\u306a\u3082\u306e\u3067\u3042\u308a\u3001\u500b\u4eba\u7684\u306a\u8a9e\u308a\u306b\u3088\u3063\u3066\u5171\u6709\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044<\/b><span style=\"font-weight: 400;\">\u3009<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3008\uff08\u305f\u3068\u3048\u3070\uff09<\/span><b>\u6cbb\u7642\u3092\u7d4c\u9a13\u3057\u305f\u4ed6\u306e\u4eba\u3005\u306e\u4f53\u9a13\u8ac7\u306f\u3001\u7cbe\u795e\u7684\u306a\u652f\u3048\u3068\u306a\u308a\u3001\u4f55\u304c\u8d77\u3053\u308b\u304b\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u5fc3\u69cb\u3048\u3092\u4e0e\u3048\u3066\u304f\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044<\/b><span style=\"font-weight: 400;\">\u3009<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3063\u305f\u8a18\u8ff0\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8cb4\u91cd\u306a\u4eba\u751f\u7d4c\u9a13\u3092\u8a9e\u308a\u3001\u8ab0\u304b\u306b\u53d7\u3051\u7d99\u3044\u3067\u3044\u304f\u3053\u3068\u306f\u3001\u5927\u304d\u306a\u4fa1\u5024\u3092\u751f\u3080\u3002<\/span><\/p>\n<h3><b>2-3. \u7d4c\u9a13\u3092\u8a3c\u660e\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/seo-13666.html\">SEO\u5bfe\u7b56<\/a>\u3068\u3057\u3066\u306f\u3001\u9ad8\u8a55\u4fa1\u306b\u5024\u3059\u308b\u7d4c\u9a13\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u3001Google\u306b\u660e\u793a\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u5fc5\u8981\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306f\u305d\u306e\u4e00\u4f8b\u3067\u3042\u308b\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5199\u771f\u3084\u52d5\u753b<\/b><span style=\"font-weight: 400;\">\uff1a\u5b9f\u969b\u306e\u88fd\u54c1\u306e\u4f7f\u7528\u72b6\u6cc1\u3084\u73fe\u5730\u306e\u69d8\u5b50\u306a\u3069\u3001\u4f53\u9a13\u3092\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u5199\u771f\u3084\u52d5\u753b\u3067\u793a\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3078\u306e\u63b2\u8f09<\/b><span style=\"font-weight: 400;\">\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u3001\u8cc7\u683c\u3084\u5b9f\u7e3e\u3060\u3051\u3067\u306a\u304f\u3001\u4eba\u751f\u7d4c\u9a13\u306b\u3064\u3044\u3066\u3082\u8a73\u7d30\u306b\u8a18\u8f09\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u516c\u958b<\/b><span style=\"font-weight: 400;\">\uff1a\u81ea\u5206\u304c\u76f4\u9762\u3057\u305f\u51fa\u6765\u4e8b\u306b\u3064\u3044\u3066\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u4f5c\u6210\u3057\u516c\u958b\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>3. E-E-A-T\u300aE\uff1a\u5c02\u9580\u6027 Expertise\u300b<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/09\/what-is-e-e-a-t-06.png\" alt=\"E-E-A-T\u306eExpertise\" width=\"1280\" height=\"401\" class=\"aligncenter size-full wp-image-49131\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u306f\u3001\u77e5\u8b58\u3068\u6280\u8853\u306e\u6df1\u5ea6\u3067\u3042\u308b\u3002\u7d4c\u9a13\u304c\u300c\u4f53\u9a13\u300d\u306b\u3088\u308b\u4fe1\u983c\u6027\u3092\u7bc9\u304f\u306a\u3089\u3001<\/span><b>\u300aE\uff1a\u5c02\u9580\u6027\u300b<\/b><span style=\"font-weight: 400;\">\u306f\u300c\u77e5\u8b58\u3068\u6280\u8853\u300d\u306b\u3088\u3063\u3066\u305d\u306e\u4fe1\u983c\u6027\u3092\u88cf\u4ed8\u3051\u308b\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ol>\n<li><span style=\"font-weight: 400;\"> \u5c02\u9580\u6027\u306e\u7a2e\u985e<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u3092\u8a3c\u660e\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/span><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>3-1. \u5c02\u9580\u6027\u306e\u7a2e\u985e<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">E-E-A-T\u306b\u304a\u3051\u308b\u201cExpertise\uff08\u30a8\u30af\u30b9\u30d1\u30c6\u30a3\u30fc\u30ba\uff09\u201d\u306e\u65e5\u672c\u8a9e\u8a33\u306f\u300c\u5c02\u9580\u6027\u300d\u304c\u5b9a\u7740\u3057\u3066\u3044\u308b\u304c\u3001Expertise\u306f<\/span><b>\u300c\u5c02\u9580\u7684\u6280\u8853\u3001\u5c02\u9580\u77e5\u8b58\u3001\u5c02\u9580\u6280\u8853\u3001\u6280\u8853\u7684\u77e5\u898b\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3063\u305f\u610f\u5473\u3092\u6301\u3064\u540d\u8a5e\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>\u300a<\/b><span style=\"font-weight: 400;\">E\uff1a\u5c02\u9580\u6027\u300b\u304c\u6307\u3059\u3082\u306e\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3068\u306a\u308b\u3002<\/span><\/p>\n<h4><b>3-1-1. \u5c02\u9580\u6280\u8853<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6280\u8853\u306f\u3001\u7279\u5b9a\u306e\u5206\u91ce\u3067\u306e\u9ad8\u5ea6\u306a\u6280\u8853\u3084\u30ce\u30a6\u30cf\u30a6\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001<\/span><a href=\"https:\/\/www.soumu.go.jp\/toukei_toukatsu\/index\/seido\/shokgyou\/kou_h21.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u65e5\u672c\u6a19\u6e96\u8077\u696d\u5206\u985e<\/span><\/a><span style=\"font-weight: 400;\">\u3067\u3044\u3046\u3068\u3053\u308d\u306e\u3001\u5c02\u9580\u7684\u30fb\u6280\u8853\u7684\u8077\u696d\u5f93\u4e8b\u8005\u306f\u3001\u7d1b\u308c\u3082\u306a\u304f\u5c02\u9580\u6280\u8853\u306e\u4fdd\u6709\u8005\u3068\u3044\u3048\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><b>\u3010\u53c2\u8003\uff1a\u5c02\u9580\u7684\u30fb\u6280\u8853\u7684\u8077\u696d\u5f93\u4e8b\u8005\u3011<\/b><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody style=\"margin-top: 0; margin-bottom: 0;\">\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7814\u7a76\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8fb2\u6797\u6c34\u7523\u6280\u8853\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u88fd\u9020\u6280\u8853\u8005\uff08\u958b\u767a\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u88fd\u9020\u6280\u8853\u8005\uff08\u958b\u767a\u3092\u9664\u304f\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5efa\u7bc9\u30fb\u571f\u6728\u30fb\u6e2c\u91cf\u6280\u8853\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60c5\u5831\u51e6\u7406\u30fb\u901a\u4fe1\u6280\u8853\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u305d\u306e\u4ed6\u306e\u6280\u8853\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u533b\u5e2b\u3001\u6b6f\u79d1\u533b\u5e2b\u3001\u7363\u533b\u5e2b\u3001\u85ac\u5264\u5e2b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4fdd\u5065\u5e2b\u3001\u52a9\u7523\u5e2b\u3001\u770b\u8b77\u5e2b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u533b\u7642\u6280\u8853\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u305d\u306e\u4ed6\u306e\u4fdd\u5065\u533b\u7642\u5f93\u4e8b\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u793e\u4f1a\u798f\u7949\u5c02\u9580\u8077\u696d\u5f93\u4e8b\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6cd5\u52d9\u5f93\u4e8b\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7d4c\u55b6\u30fb\u91d1\u878d\u30fb\u4fdd\u967a\u5c02\u9580\u8077\u696d\u5f93\u4e8b\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6559\u54e1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5b97\u6559\u5bb6<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8457\u8ff0\u5bb6\u3001\u8a18\u8005\u3001\u7de8\u96c6\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7f8e\u8853\u5bb6\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u5199\u771f\u5bb6\u3001\u6620\u50cf\u64ae\u5f71\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u97f3\u697d\u5bb6\u3001\u821e\u53f0\u82b8\u8853\u5bb6<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u305d\u306e\u4ed6\u306e\u5c02\u9580\u7684\u8077\u696d\u5f93\u4e8b\u8005<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/www.soumu.go.jp\/toukei_toukatsu\/index\/seido\/shokgyou\/kou_h21.htm#grp_b\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7dcf\u52d9\u7701\u300c\u65e5\u672c\u6a19\u6e96\u8077\u696d\u5206\u985e\uff08\u5e73\u621021\u5e7412\u6708\u7d71\u8a08\u57fa\u6e96\u8a2d\u5b9a\uff09\u300d<\/span><\/a><\/p>\n<h4><b>3-1-2. \u5c02\u9580\u77e5\u8b58<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u7684\u30fb\u6280\u8853\u7684\u8077\u696d\u5f93\u4e8b\u8005\u3067\u306a\u304f\u3066\u3082\u3001\u5b66\u8853\u7684\u306a\u80cc\u666f\u3084\u7814\u7a76\u306b\u57fa\u3065\u304f\u6df1\u3044\u77e5\u8b58\u3092\u4fdd\u6709\u3059\u308b\u4eba\u306f\u3001\u300aE\uff1a\u5c02\u9580\u6027\u300b\u304c\u9ad8\u3044\u3068\u3044\u3048\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u5927\u5b66\u9662\u306b\u304a\u3051\u308b\u7814\u7a76\u3084\u5c02\u9580\u6a5f\u95a2\u306b\u304a\u3051\u308b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306b\u3088\u3063\u3066\u3001\u77e5\u8b58\u3092\u7fd2\u5f97\u3057\u305f\u30b1\u30fc\u30b9\u3060\u3002<\/span><\/p>\n<h4><b>3-1-3. \u5b9f\u7e3e\u30fb\u7d4c\u6b74<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u904e\u53bb\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3001\u516c\u8868\u3055\u308c\u305f\u7814\u7a76\u3001\u53d7\u8cde\u6b74\u306a\u3069\u3001\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u3068\u3057\u3066\u306e\u30ad\u30e3\u30ea\u30a2\u3092\u6301\u3064\u4eba\u3082\u3001\u300aE\uff1a\u5c02\u9580\u6027\u300b\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3002<\/span><\/p>\n<h4><b>3-1-4. \u88dc\u8db31\uff1a\u7d4c\u9a13\u3068\u5c02\u9580\u6027\u306e\u9055\u3044<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u3001\u524d\u8ff0\u306e\u300aE\uff1a\u7d4c\u9a13\u300b\u3068\u306e\u91cd\u8907\u3092\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306f\u3001<\/span><\/p>\n<p><b>\u300cE-E-A-T\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3068\u3001\u5c02\u9580\u6027\u3068\u7d4c\u9a13\u304c\u91cd\u8907\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u601d\u3048\u308b\u3002\u4f55\u304c\u9055\u3046\u306e\u304b\uff1f\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u8cea\u554f\u306b\u5bfe\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u56de\u7b54\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 45px;\">\n<tbody>\n<tr style=\"height: 45px;\">\n<td style=\"width: 100%; height: 45px;\">\n<p>Here&#8217;s one way to think about it<br \/>\n<span style=\"font-size: 12px;\">\u25cf<\/span>\u3000<strong>Expertise<\/strong> often involves objective, testable knowledge or skills, for example: can you calculate the load bearing weight of abridge?<br \/>\n<span style=\"font-size: 12px;\">\u25cf<\/span>\u3000<strong>Experience<\/strong> can be more subjective and is often shared through personal narration, for example: how does it feel to experience love for another person?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"attention a-2\" style=\"margin-bottom: 0;\">\n<p><span style=\"font-weight: 400;\">\u3014\u8a33\u3015\u305d\u308c\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3072\u3068\u3064\u306e\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n<p><b>Expertise\uff08\u5c02\u9580\u6027\uff09<\/b><span style=\"font-weight: 400;\">\u306f\u3001\u5ba2\u89b3\u7684\u3067\u30c6\u30b9\u30c8\u53ef\u80fd\u306a\u77e5\u8b58\u3084\u30b9\u30ad\u30eb\u306e\u95a2\u308f\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u305f\u3068\u3048\u3070\u3001\u6a4b\u306e\u8010\u8377\u91cd\u3092\u8a08\u7b97\u3067\u304d\u308b\u3088\u3046\u306b\u3002<\/span><\/p>\n<p><b>Experience\uff08\u7d4c\u9a13\uff09<\/b><span style=\"font-weight: 400;\">\u306f\u3001\u3088\u308a\u4e3b\u89b3\u7684\u3067\u3001\u500b\u4eba\u7684\u306a\u8a9e\u308a\u306b\u3088\u3063\u3066\u5171\u6709\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u305f\u3068\u3048\u3070\u3001\u4ed6\u8005\u3078\u306e\u611b\u3092\u7d4c\u9a13\u3057\u3066\u3069\u3046\u611f\u3058\u305f\u304b\uff1f\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3002<\/span><\/p>\n<\/div>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u300c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d2022\u5e7412\u670815\u65e5\u7248<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u3064\u307e\u308a\u3001\u300aE\uff1a\u5c02\u9580\u6027\u300b\u306f\u5b9a\u91cf\u7684\u3001\u300aE\uff1a\u7d4c\u9a13\u300b\u306f\u5b9a\u6027\u7684\u3068\u3044\u3046\u533a\u5206\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3060\u3057\u3001<\/span><b>\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u6027\u3068\u7d4c\u9a13\u3092\u53b3\u5bc6\u306b\u533a\u5225\u3059\u308b\u5fc5\u8981\u306f\u306a\u3044<\/b><span style=\"font-weight: 400;\">\u3068\u3001Google\u306f\u3044\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u91cd\u8981\u306a\u306e\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u76ee\u7684\u306b\u5bfe\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fe1\u983c\u6027\u304c\u3069\u308c\u3060\u3051\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044\u304b\uff1f\u3068\u3044\u3046\u70b9\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u3082\u7d4c\u9a13\u3082\u3001\u305d\u308c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u3072\u3068\u3064\u306e\u624b\u6bb5\u306b\u904e\u304e\u305a\u3001\u5b9f\u969b\u306b\u540c\u3058\u30c8\u30d4\u30c3\u30af\u306b\u5bfe\u3057\u3066\u91cd\u8907\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u308b\u3068\u3044\u3046\u3002<\/span><\/p>\n<h4><b>3-1-5. \u88dc\u8db32\uff1a\u5c02\u9580\u6027\u3078\u306e\u7279\u5316\u3068E-E-A-T<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u3082\u3046\u3072\u3068\u3064\u3001\u88dc\u8db3\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO\u306b\u304a\u3044\u3066\u306f\u3001<\/span><b>\u300c\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u306b\u7279\u5316\u3057\u305f\u3001\u5c02\u9580\u7684\u306a\u30b5\u30a4\u30c8\u304c\u6709\u5229\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u3088\u304f\u3044\u308f\u308c\u308b\u3002\u3053\u306e\u6587\u8108\u3067\u306e\u201c\u5c02\u9580\u7684\u201d\u3068E-E-A-T\u304c\u6df7\u3056\u3063\u3066\u3001\u6df7\u4e71\u3057\u3066\u3044\u308b\u65b9\u304c\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u306b\u7279\u5316\u3059\u308b\u3068\u6709\u5229\u306a\u7406\u7531\u306f\u30012\u3064\u306b\u6574\u7406\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/09\/what-is-e-e-a-t-07.png\" alt=\"\u5c02\u9580\u6027\u306b\u7279\u5316\u3059\u308b\u6709\u5229\u306a\u7406\u7531\" width=\"1280\" height=\"458\" class=\"aligncenter size-full wp-image-49132\" \/><\/p>\n<p><span style=\"font-weight: 400;\">1\u3064\u3081\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u4fdd\u6709\u3059\u308b\u300aE\uff1a\u5c02\u9580\u6027\u300b\u306b\u9069\u5408\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u305f\u307b\u3046\u304c\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\uff08URL\uff09\u306eE-E-A-T\u8a55\u4fa1\u304c\u5411\u4e0a\u3059\u308b\u304b\u3089\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>\u300c\u81ea\u5206\u306e\u5c02\u9580\u9818\u57df\u306e\u30c6\u30fc\u30de\u306b\u7279\u5316\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u305f\u307b\u3046\u304c\u3001E-E-A-T\u306e\u8a55\u4fa1\u306b\u6709\u5229\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3048\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2\u3064\u3081\u306f\u3001<\/span><b>\u300c\u30b5\u30a4\u30c8\u306e\u30c6\u30fc\u30de\u304c\u7d71\u4e00\u3055\u308c\u3066\u3044\u308b\u307b\u3046\u304c\u3001\u305d\u306e\u30b5\u30a4\u30c8\u81ea\u4f53\u304c\u3001\u7279\u5b9a\u30c6\u30fc\u30de\u306b\u5bfe\u3057\u3066\u5c02\u9580\u7684\u3067\u3042\u308b\u3068\u8a55\u4fa1\u3055\u308c\u308b\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u30e1\u30ab\u30cb\u30ba\u30e0\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u6cbf\u3063\u3066E-E-A-T\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5f8c\u8005\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3064\u3044\u3066\u306f\u5c11\u3005\u8a71\u304c\u305a\u308c\u308b\u304c\u3001\u5b58\u5728\u306f\u78ba\u304b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u516c\u958b\u3055\u308c\u3066\u3044\u306a\u3044\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u300c\u30c9\u30e1\u30a4\u30f3\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\uff08Domain Authority\uff09\u300d\u300c\u30c9\u30e1\u30a4\u30f3\u30d1\u30ef\u30fc\uff08Domain Power\uff09\u300d\u3068\u3044\u3063\u305f\u7528\u8a9e\u3067\u89e3\u8aac\u3055\u308c\u308b\u6982\u5ff5\u304c\u8fd1\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u203bE-E-A-T\u306e\u300aA\uff1aAuthoritativeness\u300b\u3068\u6df7\u3056\u308b\u3068\u3001\u307e\u305f\u6df7\u4e71\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3001\u5225\u3068\u8003\u3048\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3088\u308a\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/seodomain-42564.html\"><span style=\"font-weight: 400;\">\u30c9\u30e1\u30a4\u30f3\u30d1\u30ef\u30fc\u3068\u306f\uff1f\u6349\u3048\u65b9\u306eSEO\u672c\u8cea\u8ad6\u3068\u4e0a\u3052\u308b\u65b9\u6cd5\u30fb\u6570\u5024\u306e\u8abf\u3079\u65b9<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u53c2\u7167\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3046\u3002<\/span><\/p>\n<h3><b>3-2. \u5c02\u9580\u6027\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u306f\u3001\u3053\u306e\u5f8c\u306b\u7d39\u4ecb\u3059\u308b\u6a29\u5a01\u6027\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u81ea\u3089\u9ad8\u3081\u3084\u3059\u3044\u8981\u7d20\u3067\u3042\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u5b9f\u8df5\u306f\u3001\u5c02\u9580\u6027\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8cc7\u683c\u306e\u53d6\u5f97<\/b><span style=\"font-weight: 400;\">\uff1a\u5c02\u9580\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u6709\u76ca\u306a\u8cc7\u683c\u3092\u53d6\u5f97\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7d99\u7d9a\u7684\u306a\u5b66\u7fd2\u3068\u7814\u7a76<\/b><span style=\"font-weight: 400;\">\uff1a\u6700\u65b0\u306e\u60c5\u5831\u3084\u6280\u8853\u3092\u8ffd\u6c42\u3057\u3001\u5b66\u3073\u7d9a\u3051\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30fc\u30b9\u3084\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7<\/b><span style=\"font-weight: 400;\">\uff1a\u5c02\u9580\u7684\u306a\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u3092\u78e8\u304f\u305f\u3081\u306e\u6559\u80b2\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u696d\u754c\u30cb\u30e5\u30fc\u30b9\u3092\u8ffd\u3046<\/b><span style=\"font-weight: 400;\">\uff1a\u696d\u754c\u306e\u52d5\u5411\u3092\u628a\u63e1\u3057\u3001\u65b0\u3057\u3044\u60c5\u5831\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>3-3. \u5c02\u9580\u6027\u3092\u8a3c\u660e\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u8eab\u306b\u3064\u3051\u305f\u5c02\u9580\u6027\u3092\u8a3c\u660e\u3059\u308bSEO\u5bfe\u7b56\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u3092\u5b9f\u8df5\u3057\u3088\u3046\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e\u4f5c\u6210<\/b><span style=\"font-weight: 400;\">\uff1a\u904e\u53bb\u306e\u4f5c\u54c1\u3084\u5b9f\u7e3e\u3092\u6574\u7406\u3057\u3001\u516c\u958b\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8cc7\u683c\u3084\u53d7\u8cde\u6b74\u306e\u516c\u958b<\/b><span style=\"font-weight: 400;\">\uff1a\u4f5c\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u4fdd\u6709\u8cc7\u683c\u3084\u53d7\u8cde\u6b74\u3092\u63b2\u8f09\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210<\/b><span style=\"font-weight: 400;\">\uff1a\u9ad8\u3044\u30ec\u30d9\u30eb\u306e\u5c02\u9580\u77e5\u8b58\u304c\u306a\u3044\u3068\u4f5c\u308c\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u305d\u308c\u81ea\u4f53\u304c\u8a3c\u660e\u3068\u306a\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u81ea\u793e\u306e\u4e8b\u696d\u306b\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210<\/b><span style=\"font-weight: 400;\">\uff1a\u4e8b\u696d\u3068\u3057\u3066\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u6280\u8853\u306b\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u5c02\u9580\u6027\u304c\u8a8d\u3081\u3089\u308c\u3084\u3059\u3044\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u306e\u5145\u5b9f<\/b><span style=\"font-weight: 400;\">\uff1a\u5c02\u9580\u6027\u306b\u95a2\u3059\u308b\u8a55\u5224\u3092\u5f97\u3089\u308c\u308b\u3068\u3001\u305d\u308c\u3082\u5c02\u9580\u6027\u306e\u8a3c\u3057\u3068\u306a\u308b\u3002<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u88dc\u8db3\u3068\u3057\u3066\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001<\/span><\/p>\n<p><b>\u3008\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u304b\u3089\u3001\u4f5c\u8005\u306e\u7d4c\u9a13\u3084\u5c02\u9580\u6027\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308b\u3009<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u6307\u6458\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001A\u3055\u3093\u304c\u30d8\u30a2\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u306f\u3001A\u3055\u3093\u304c\u5b9f\u969b\u306b\u30d8\u30a2\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u3059\u308b\u52d5\u753b\u3092\u898b\u308c\u3070\u3001\u5224\u65ad\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u308b\u3044\u306f\u3001\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u4ee5\u5916\u306e\u90e8\u5206\u3067\u3082\u3001\u30b3\u30e1\u30f3\u30c8\u6b04\u306a\u3069\u3067\u3001A\u3055\u3093\u306e\u5c02\u9580\u6027\u304c\u3042\u308b\uff08\u307e\u305f\u306f\u6b20\u3051\u308b\uff09\u3068\u3044\u3046\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u8a55\u4fa1\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3068\u3001\u6307\u6458\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30e1\u30f3\u30c8\u6b04\u3084\u30ec\u30d3\u30e5\u30fc\u3082\u542b\u3081\u3066\u3001Google\u306f\u7dcf\u5408\u8a55\u4fa1\u3092\u884c\u3046\u3068\u8003\u3048\u3066\u3001\u591a\u89d2\u7684\u306b\u5bfe\u5fdc\u3057\u3088\u3046\u3002<\/span><\/p>\n<h2><b>4. E-E-A-T\u300aA\uff1a\u6a29\u5a01\u6027 Authoritativeness\u300b<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/09\/what-is-e-e-a-t-08.png\" alt=\"E-E-A-T\u306eAuthoritativeness\" width=\"1280\" height=\"401\" class=\"aligncenter size-full wp-image-49133\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u304c\u500b\u3005\u306e\u77e5\u8b58\u3068\u6280\u8853\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u306b\u5bfe\u3057\u3001<\/span><b>\u300aA\uff1a\u6a29\u5a01\u6027\u300b<\/b><span style=\"font-weight: 400;\">\u306f\u3001\u3088\u308a\u5e83\u3044\u7bc4\u56f2\u3067\u306e\u8a8d\u77e5\u3068\u5f71\u97ff\u529b\u306b\u95a2\u9023\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u306f\u3001<\/span><b>\u81ea\u5206\u3072\u3068\u308a\u3067\u306f\u5f62\u6210\u3067\u304d\u305a\u3001\u4ed6\u8005\u304b\u3089\u306e\u8a55\u4fa1\u3084\u4fe1\u983c\u306b\u3088\u3063\u3066\u5f62\u6210\u3055\u308c\u308b\u3002<\/b><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ol>\n<li><span style=\"font-weight: 400;\"> \u6a29\u5a01\u6027\u306e\u7a2e\u985e<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3092\u8a3c\u660e\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/span><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>4-1. \u6a29\u5a01\u6027\u306e\u7a2e\u985e<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cAuthoritativeness\uff08\u30aa\u30fc\u30bd\u30ea\u30bf\u30c6\u30a3\u30d6\u30cd\u30b9\uff09\u201d\u306f\u3001Authoritative \u306e\u540d\u8a5e\u5f62\u3060\u3002Authoritative \u306b\u306f\u3001<\/span><b>\u300c\u6a29\u5a01\u306e\u3042\u308b\u3001\u6b63\u5f0f\u306a\u3001\u6b63\u5f53\u306a\u6a29\u80fd\u3092\u6301\u3063\u305f\u3001\u88cf\u4ed8\u3051\u3089\u308c\u305f\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3063\u305f\u610f\u5473\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300aA\uff1a\u6a29\u5a01\u6027\u300b\u304c\u6307\u3059\u3082\u306e\u3092\u3001\u5177\u4f53\u7684\u306b\u6319\u3052\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h4><b>4-1-1. \u516c\u7684\u8a8d\u77e5<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u516c\u7684\u306a\u8a8d\u77e5\u3092\u53d7\u3051\u3066\u3044\u308b\u7d44\u7e54\u3084\u3001\u516c\u7684\u306a\u8a8d\u5b9a\u3092\u53d7\u3051\u3066\u3044\u308b\u500b\u4eba\u306a\u3069\u306f\u3001\u975e\u5e38\u306b\u6a29\u5a01\u6027\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><b>\u3010\u516c\u7684\u8a8d\u77e5\u3092\u53d7\u3051\u3066\u3044\u308b\u7d44\u7e54\u30fb\u500b\u4eba\u306e\u4f8b\u3011<\/b><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody style=\"margin-top: 0;\">\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.e-gov.go.jp\/government-directory\/ministries-and-agencies.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u56fd\u306e\u884c\u653f\u6a5f\u95a2<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.e-gov.go.jp\/government-directory\/IAAs.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u72ec\u7acb\u884c\u653f\u6cd5\u4eba<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.e-gov.go.jp\/government-directory\/local-governments.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5730\u65b9\u516c\u5171\u56e3\u4f53<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4eba\u9593\u56fd\u5b9d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6587\u5316\u52f2\u7ae0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7d2b\u7dac\u8912\u7ae0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6587\u5316\u529f\u52b4\u8005<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>4-1-2. \u53d7\u8cde<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u30ce\u30fc\u30d9\u30eb\u8cde\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u3001\u3055\u307e\u3056\u307e\u306a\u8cde\u306e\u53d7\u8cde\u306f\u3001\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><b>\u3010\u6a29\u5a01\u6027\u306e\u9ad8\u3044\u8cde\u306e\u4f8b\u3011<\/b><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody style=\"margin-top: 0;\">\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ce\u30fc\u30d9\u30eb\u8cde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a6\u30eb\u30d5\u8cde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a2\u30ab\u30c7\u30df\u30fc\u8cde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5927\u81e3\u8cde\uff08\u5185\u95a3\u7dcf\u7406\u5927\u81e3\u8cde\u3001\u74b0\u5883\u5927\u81e3\u8cde\u306a\u3069\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u90fd\u9053\u5e9c\u770c\u77e5\u4e8b\u8cde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u82a5\u5ddd\u8cde<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>4-1-3. \u4e00\u6d41\u30fb\u7b2c\u4e00\u4eba\u8005\u3068\u3057\u3066\u306e\u8a8d\u77e5<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u4eba\u7269\u3084\u7d44\u7e54\u3092\u7d39\u4ecb\u3059\u308b\u3068\u304d\u306b\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c<\/span><b>\u4e00\u6d41\u306e<\/b><span style=\"font-weight: 400;\">\u30d3\u30b8\u30cd\u30b9\u96d1\u8a8c\u300d\u300cSEO\u306e<\/span><b>\u7b2c\u4e00\u4eba\u8005<\/b><span style=\"font-weight: 400;\">\u300d\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ad6\u306e<\/span><b>\u6a29\u5a01<\/b><span style=\"font-weight: 400;\">\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u5177\u5408\u306b\u3001\u201c\u4e00\u6d41\u30fb\u7b2c\u4e00\u4eba\u8005\u30fb\u6a29\u5a01\u201d \u3068\u5f62\u5bb9\u3055\u308c\u308b\u5834\u5408\u3001\u6a29\u5a01\u6027\u304c\u9ad8\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3068\u306f\u3001\u300c\u793e\u4f1a\u304b\u3089\u3001\u3069\u308c\u3060\u3051\u8a8d\u3081\u3089\u308c\u3066\u3044\u308b\u304b\uff1f\u300d\u3092\u793a\u3059\u57fa\u6e96\u3067\u3042\u308b\u3002\u591a\u304f\u306e\u4eba\u304c\u300c\u7b2c\u4e00\u4eba\u8005\u300d\u3060\u3068\u8a8d\u3081\u3066\u3044\u308b\u4eba\u7269\u306f\u3001\u3059\u306a\u308f\u3061\u6a29\u5a01\u6027\u304c\u9ad8\u3044\u306e\u3060\u3002<\/span><\/p>\n<h4><b>4-1-4. \u88dc\u8db3\uff1a\u5c02\u9580\u6027\u3068\u6a29\u5a01\u6027\u306e\u9055\u3044<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u306f\u300c\u4f55\u3092\u77e5\u3063\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u6280\u8853\u3092\u6301\u3064\u304b\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u6a29\u5a01\u6027\u306f\u300c\u305d\u306e\u77e5\u8b58\u3084\u6280\u8853\u304c\u3069\u308c\u3060\u3051\u8a8d\u3081\u3089\u308c\u3066\u3044\u308b\u304b\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u306f\u3001\u793e\u4f1a\u7684\u306a\u8a55\u4fa1\u3084\u3001\u305d\u306e\u4eba\u304c\u6301\u3064\u5f71\u97ff\u529b\u306b\u304b\u304b\u308f\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u304c\u9ad8\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u304b\u306a\u3089\u305a\u3057\u3082\u6a29\u5a01\u6027\u304c\u9ad8\u3044\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u9006\u3082\u307e\u305f\u7136\u308a\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e21\u8005\u306f\u6bd4\u4f8b\u3059\u308b\u90e8\u5206\u3082\u3042\u308b\u304c\u3001\u5225\u3005\u306e\u5074\u9762\u304c\u5927\u304d\u3044\u3053\u3068\u3092\u3001\u7406\u89e3\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u203b\u6a29\u5a01\u6027\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u8a73\u7d30\u306b\u77e5\u308a\u305f\u3044\u65b9\u306b\u306f\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/authoritativeness-41602.html\"><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3068\u306f\uff1fSEO\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u3046\u610f\u5473\u3068\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b7\u30eb\u30fc\u30eb<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u304c\u304a\u3059\u3059\u3081\u3060\u3002<\/span><\/p>\n<h3><b>4-2. \u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u306f\u4ed6\u8005\u304b\u3089\u306e\u8a55\u4fa1\u3067\u3042\u308b\u305f\u3081\u3001<\/span><b>\u300c\u696d\u754c\u5185\u3067\u306e\u8a55\u5224\u300d\u3084\u300c\u793e\u4f1a\u3068\u306e\u3064\u306a\u304c\u308a\u300d<\/b><span style=\"font-weight: 400;\">\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306f\u305d\u306e\u4e00\u4f8b\u3067\u3042\u308b\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0<\/b><span style=\"font-weight: 400;\">\uff1a\u540c\u696d\u8005\u3084\u5f71\u97ff\u529b\u306e\u3042\u308b\u4eba\u7269\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304f\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53d7\u8cde<\/b><span style=\"font-weight: 400;\">\uff1a\u8cde\u3084\u8868\u5f70\u3092\u53d7\u3051\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u6a29\u5a01\u6027\u3092\u516c\u306b\u793a\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5c02\u9580\u8a8c\u3078\u306e\u5bc4\u7a3f<\/b><span style=\"font-weight: 400;\">\uff1a\u81ea\u3089\u306e\u7814\u7a76\u6210\u679c\u3084\u5c02\u9580\u7684\u898b\u89e3\u3092\u3001\u696d\u754c\u8a8d\u77e5\u5ea6\u306e\u9ad8\u3044\u5c02\u9580\u8a8c\u306b\u63b2\u8f09\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u696d\u754c\u56e3\u4f53\u3078\u306e\u53c2\u52a0\u30fb\u5f79\u54e1\u5c31\u4efb<\/b><span style=\"font-weight: 400;\">\uff1a\u696d\u754c\u56e3\u4f53\u306b\u53c2\u52a0\u3057\u5f79\u8077\u3092\u62c5\u3046\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30e1\u30c7\u30a3\u30a2\u9732\u51fa<\/b><span style=\"font-weight: 400;\">\uff1a\u5c02\u9580\u5206\u91ce\u3067\u306e\u89e3\u8aac\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30fb\u53d6\u6750\u306a\u3069\u3092\u7a4d\u6975\u7684\u306b\u53d7\u3051\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u672c\u306e\u51fa\u7248<\/b><span style=\"font-weight: 400;\">\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3060\u3051\u3067\u306a\u304f\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u3082\u3001\u81ea\u8eab\u306e\u5b58\u5728\u3092\u5e83\u304f\u793e\u4f1a\u306b\u793a\u3059\u3002<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>4-3. \u6a29\u5a01\u6027\u3092\u8a3c\u660e\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u305f\u5f8c\u306f\u3001\u305d\u308c\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3082\u7406\u89e3\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u88ab\u30ea\u30f3\u30af\u306e\u7372\u5f97<\/b><span style=\"font-weight: 400;\">\uff1a\u4ed6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b\u3002\u3068\u304f\u306b\u6a29\u5a01\u6027\u306e\u9ad8\u3044\u4ed6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u306f\u52b9\u679c\u304c\u9ad8\u3044\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30b0\u30ca\u30eb<\/b><span style=\"font-weight: 400;\">\uff1aSNS\u3067\u8a00\u53ca\u3055\u308c\u305f\u308a\u30b7\u30a7\u30a2\u3055\u308c\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u3001\u9593\u63a5\u7684\u306bSEO\u306b\u597d\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002\u7a4d\u6975\u7684\u306bSNS\u3067\u306e\u9732\u51fa\u3092\u5897\u3084\u305d\u3046\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u5145\u5b9f<\/b><span style=\"font-weight: 400;\">\uff1a\u53d7\u8cde\u6b74\u3084\u5c02\u9580\u8a8c\u3078\u306e\u5bc4\u7a3f\u8a18\u4e8b\u306a\u3069\u3092\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u63b2\u8f09\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u3068\u304f\u306b\u91cd\u8981\u306a\u306e\u304c<\/span><b>\u300c\u88ab\u30ea\u30f3\u30af\uff08\u30d0\u30c3\u30af\u30ea\u30f3\u30af\uff09\u300d\u306e\u7372\u5f97<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30f3\u30af\u304c\u5f35\u3089\u308c\u3001\u63a8\u85a6\u3055\u308c\u305f\u308a\u5f15\u7528\u3055\u308c\u305f\u308a\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306f\u3001\u6a29\u5a01\u6027\u304c\u9ad8\u3044\u3068\u660e\u78ba\u306b\u8a3c\u660e\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001<\/span><b>\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u305d\u306e\u5185\u5bb9\u304c\u591a\u304f\u306e\u30b5\u30a4\u30c8\u304b\u3089\u5f15\u7528\u3055\u308c\u308b\u3068\u3001\u6a29\u5a01\u6027\u304c\u9ad8\u307e\u308b\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u826f\u8cea\u306a\u30ea\u30f3\u30af\u306e\u5897\u3084\u3057\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/link-building-17200.html\"><span style=\"font-weight: 400;\">\u88ab\u30ea\u30f3\u30af\u3068\u306f\uff1fSEO\u52b9\u679c\u3068\u826f\u8cea\u306a\u30ea\u30f3\u30af\u306e\u5897\u3084\u3057\u65b9\u3092\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306b\u3066\u8a73\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u5b9f\u8df5\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h2><b>5. E-E-A-T\u300aT\uff1a\u4fe1\u983c Trust\u300b<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/09\/what-is-e-e-a-t-09.png\" alt=\"E-E-A-T\u306eTrust\" width=\"1280\" height=\"401\" class=\"aligncenter size-full wp-image-49134\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u30014\u3064\u3081\u3068\u306a\u308b<\/span><b>\u300aT\uff1a\u4fe1\u983c\u300b<\/b><span style=\"font-weight: 400;\">\u3092\u898b\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ol>\n<li><span style=\"font-weight: 400;\"> \u4fe1\u983c\u306e\u7a2e\u985e<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u4fe1\u983c\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u4fe1\u983c\u3092\u8a3c\u660e\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/span><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>5-1. \u4fe1\u983c\u306e\u7a2e\u985e<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u300aT\uff1a\u4fe1\u983c\u300b\u306f\u3001\u53b3\u5bc6\u306b\u3044\u3046\u30682022\u5e7412\u670815\u65e5\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u6539\u8a02\u3067\u3001\u5c11\u3057\u6271\u3044\u304c\u5909\u308f\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u6539\u8a02\u524d\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><b>\u30102022\u5e747\u670822\u65e5\u7248\u3011<\/b><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody style=\"margin-top: 0;\">\n<tr>\n<td style=\"width: 100%;\">\n<p><span style=\"color: #3366ff;\"><strong>3.2\u3000Expertise, Authoritativeness, and <span class=\"f-marker-p\">Trustworthiness<\/span>(E-A-T)<\/strong><\/span><\/p>\n<p>The amount of expertise, authoritativeness, and, trustworthiness\uff08E-A-T\uff09is very important.\u00a0 Please consider:<br \/>\n<span style=\"font-size: 12px;\">\u3000\u3000\u25cf\u3000<span style=\"font-size: 11pt;\">The expertise of the creator of the MC.<br \/>\n<\/span><\/span><span style=\"font-size: 12px;\"><span style=\"font-size: 11pt;\"><span style=\"font-size: 12px;\">\u3000\u3000\u25cf<\/span>\u3000The authoritativeness of the creator of the MC, the MC itself, and the website<br \/>\n<span style=\"font-size: 12px;\">\u3000\u3000\u25cf<\/span>\u3000The trustworthiness of the creator of MC, the MC itself, and the website.<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">E-A-T\u306e3\u3064\u306f\u4e26\u5217\u306e\u6271\u3044\u3067\u3001T\u306f<\/span><b>\u300cTrustworthiness\uff08\u4fe1\u983c\u6027\uff09\u300d<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001\u6539\u8a02\u5f8c\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><b>\u30102022\u5e7412\u670815\u65e5\u7248\u3011<\/b><\/p>\n<p style=\"margin-top: 0; margin-bottom: 0;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/09\/what-is-e-e-a-t-10.png\" alt=\"E-A-T\u6539\u6b63\u5f8c\u306eE-E-A-T\" width=\"1280\" height=\"724\" class=\"aligncenter size-full wp-image-49135\" \/><\/p>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u300c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d2022\u5e7412\u670815\u65e5\u7248<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Trustworthiness\u306f<\/span><b>\u300cTrust\uff08\u4fe1\u983c\uff09\u300d<\/b><span style=\"font-weight: 400;\">\u306b\u5909\u66f4\u3055\u308c\u305f\u3002E-E-A-T\u306f\u4e26\u5217\u3067\u306f\u306a\u304f\u3001\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u3092\u571f\u53f0\u3068\u3057\u3066\u3001Trust\uff08\u4fe1\u983c\uff09\u304c\u4e2d\u5fc3\u306b\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u91cd\u306a\u3063\u305f\u5186\u306e\u56f3\u89e3\u306e\u4e0a\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u82f1\u6587\u306f\u3001<\/span><\/p>\n<p><b>\u3008\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\uff08E-E-A-T\uff09\u306f\u3001\u30da\u30fc\u30b8\u54c1\u8cea\uff08PQ\uff09\u8a55\u4fa1\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3002<\/b><b><br \/>\n<\/b><b>\u3053\u306eE-E-A-T\u306e\u4e2d\u3067\u3001\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u306fTrust\uff08\u4fe1\u983c\uff09\u3060\u3009<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u610f\u5473\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u3046\u3048\u3067\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3008Trust : Consider the extent to which the page is accurate, honest, safe, and reliable.\u3009<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u66f8\u304b\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4fe1\u983c\u3068\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u304c\u3069\u306e\u7a0b\u5ea6<\/span><b>\u300caccurate, honest, safe, and reliable\uff1d\u6b63\u78ba\u30fb\u6b63\u76f4\u30fb\u5b89\u5168\u30fb\u78ba\u5b9f\u300d<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u304b\u3001\u3068\u3044\u3046\u610f\u5473\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e4\u3064\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h4><b>5-1-1. Accurate\uff08\u6b63\u78ba\uff09<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u6b63\u78ba\u3055\u306f\u3001\u60c5\u5831\u304c\u4e8b\u5b9f\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u793a\u3059\u3002\u8aa4\u60c5\u5831\u3084\u504f\u898b\u304c\u542b\u307e\u308c\u3066\u304a\u3089\u305a\u3001\u6b63\u3057\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u304c\u554f\u308f\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u79d1\u5b66\u7684\u306a\u6839\u62e0\u3084\u7d71\u8a08\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u60c5\u5831\u306f\u6b63\u78ba\u3060\u3068\u3044\u3048\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u6587\u732e\u3092\u53c2\u7167\u3057\u3001\u305d\u308c\u3092\u51fa\u5178\u3068\u3057\u3066\u660e\u793a\u3057\u3066\u3044\u308b\u5834\u5408\u3082\u3001\u6b63\u78ba\u6027\u304c\u9ad8\u3044\u3068\u8a55\u4fa1\u3067\u304d\u308b\u3002<\/span><\/p>\n<h4><b>5-1-2. Honest\uff08\u6b63\u76f4\uff09<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u6b63\u76f4\u3055\u306f\u3001\u60c5\u5831\u304c\u8aa0\u5b9f\u306b\u3001\u96a0\u3057\u4e8b\u306a\u304f\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u3002\u8a87\u5f35\u3084\u507d\u88c5\u304c\u306a\u3044\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u5834\u5408\u306b\u306f\u300c\u5e83\u544a\u300d\u3068\u660e\u793a\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3060\u3002\u305d\u3046\u3044\u3063\u305f\u610f\u56f3\u3092\u96a0\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u8a98\u5c0e\u3057\u3088\u3046\u3068\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u6b63\u76f4\u3055\u306b\u6b20\u3051\u308b\u3002<\/span><\/p>\n<h4><b>5-1-3. Safe\uff08\u5b89\u5168\uff09<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\u304c\u3001\u4eba\u3005\u3084\u793e\u4f1a\u306b\u5bfe\u3057\u3066\u5371\u5bb3\u3092\u53ca\u307c\u3059\u30ea\u30b9\u30af\u304c\u306a\u3044\u3053\u3068\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u504f\u898b\u3084\u5dee\u5225\u3001\u30d8\u30a4\u30c8\u30b9\u30d4\u30fc\u30c1\u3092\u52a9\u9577\u3059\u308b\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u5b89\u5168\u3067\u306f\u306a\u3044\u3002\u3042\u308b\u3044\u306f\u3001\u6b63\u78ba\u6027\u306b\u6b20\u3051\u308b\u533b\u7642\u60c5\u5831\u3082\u5371\u967a\u3067\u3042\u308b\u3002<\/span><\/p>\n<h4><b>5-1-4. Reliable\uff08\u78ba\u5b9f\uff09<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u78ba\u304b\u306a\u60c5\u5831\u6e90\u3067\u3042\u308a\u3001\u983c\u308a\u306b\u3057\u3066\u3088\u3044\u304b\u3069\u3046\u304b\u304c\u8a55\u4fa1\u3055\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u540c\u30b5\u30a4\u30c8\u304c\u904e\u53bb\u306b\u3082\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u78ba\u304b\u3055\u304c\u5897\u5f37\u3055\u308c\u308b\u3002<\/span><\/p>\n<h3><b>5-2. \u4fe1\u983c\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u300aT\uff1a\u4fe1\u983c\u300b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u591a\u89d2\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3060\u3002\u4ee5\u4e0b\u306b\u4e00\u4f8b\u3092\u6319\u3052\u3088\u3046\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u60c5\u5831\u306e\u53b3\u91cd\u306a\u691c\u8a3c<\/b><span style=\"font-weight: 400;\">\uff1a\u4e8b\u5b9f\u3084\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b\u969b\u306b\u306f\u3001\u4fe1\u983c\u3067\u304d\u308b\u8907\u6570\u306e\u60c5\u5831\u6e90\u3092\u53c2\u7167\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u8aa4\u60c5\u5831\u3084\u504f\u898b\u306e\u30ea\u30b9\u30af\u3092\u4f4e\u6e1b\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u51fa\u5178\u306e\u660e\u793a<\/b><span style=\"font-weight: 400;\">\uff1a\u60c5\u5831\u6e90\u3084\u5f15\u7528\u6587\u732e\u3092\u660e\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u8aad\u8005\u81ea\u8eab\u304c\u60c5\u5831\u306e\u6b63\u78ba\u6027\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8aa0\u5b9f\u306a\u5bfe\u5fdc<\/b><span style=\"font-weight: 400;\">\uff1a\u60c5\u5831\u306b\u8aa4\u308a\u304c\u3042\u3063\u305f\u5834\u5408\u3001\u901f\u3084\u304b\u306b\u8a02\u6b63\u3057\u3001\u305d\u306e\u4e8b\u5b9f\u3092\u516c\u8868\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4fee\u6b63\u5c65\u6b74\u306e\u516c\u958b<\/b><span style=\"font-weight: 400;\">\uff1a\u8a02\u6b63\u3084\u66f4\u65b0\u304c\u884c\u308f\u308c\u305f\u5834\u5408\u3001\u305d\u306e\u5c65\u6b74\u3092\u516c\u958b\u3057\u3066\u3001\u900f\u660e\u6027\u3092\u6301\u305f\u305b\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u96a0\u308c\u305f\u610f\u56f3\u306e\u6392\u9664<\/b><span style=\"font-weight: 400;\">\uff1a\u305f\u3068\u3048\u3070\u5e83\u544a\u3084\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u308b\u5834\u5408\u3001\u305d\u306e\u4e8b\u5b9f\u3092\u660e\u793a\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/b><span style=\"font-weight: 400;\">\uff1a\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u5165\u308c\u3001\u5185\u5bb9\u306b\u53cd\u6620\u3055\u305b\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b<\/b><span style=\"font-weight: 400;\">\uff1aE-E-A\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u7d50\u679c\u3068\u3057\u3066\u4fe1\u983c\u304c\u9ad8\u307e\u308b\u3002<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>5-3. \u4fe1\u983c\u3092\u8a3c\u660e\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u300aT\uff1a\u4fe1\u983c\u300b\u3092\u3001\u3069\u3046\u793a\u3057\u3066\u3044\u304f\u304b\u306b\u3064\u3044\u3066\u306f\u3001\u305d\u306e\u6027\u8cea\u4e0a\u3001<\/span><b>\u30da\u30fc\u30b8\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308b<\/b><span style=\"font-weight: 400;\">\u3053\u3068\u306b\u7559\u610f\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u8ff0\u3079\u3066\u3044\u308b\u3002<\/span><\/p>\n<div class=\"attention a-2\" style=\"margin-bottom: 0;\">\n<p><span style=\"font-weight: 400;\">\u5fc5\u8981\u306a Trust \u306e\u7a2e\u985e\u3068\u91cf\u306f\u3001\u30da\u30fc\u30b8\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3002<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306b\u306f\u3001\u5b89\u5168\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u3068\u4fe1\u983c\u3067\u304d\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u304c\u5fc5\u8981\u3060\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u306f\u6b63\u76f4\u3067\u3042\u308b\u3079\u304d\u3067\u3001\uff08\u5358\u306b\u88fd\u54c1\u3092\u58f2\u308b\u305f\u3081\u3067\u306f\u306a\u304f\uff09\u4ed6\u306e\u4eba\u304c\u5341\u5206\u306a\u60c5\u5831\u3092\u5f97\u3066\u8cfc\u5165\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u3001\u5f79\u7acb\u3064\u3088\u3046\u306b\u66f8\u304b\u308c\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u660e\u78ba\u306aYMYL\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u60c5\u5831\u30da\u30fc\u30b8\u306f\u3001\u4eba\u3005\u3084\u793e\u4f1a\u3078\u306e\u5371\u5bb3\u3092\u9632\u3050\u305f\u3081\u306b\u6b63\u78ba\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> YMYL\u4ee5\u5916\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f\u306f\u3001\u6295\u7a3f\u306e\u76ee\u7684\u304c\u8aad\u8005\u3092\u697d\u3057\u307e\u305b\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u6295\u7a3f\u306e\u5185\u5bb9\u304c\u5371\u5bb3\u3092\u53ca\u307c\u3059\u5371\u967a\u6027\u304c\u306a\u3044\u5834\u5408\u306a\u3069\u306f\u3001\u9ad8\u3044\u30ec\u30d9\u30eb\u306e\u4fe1\u983c\u3092\u5fc5\u8981\u3068\u3057\u306a\u3044\u5834\u5408\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u300c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d2022\u5e7412\u670815\u65e5\u7248<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">YMYL\u306b\u95a2\u3057\u3066\u306f\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/what-is-ymyl-49064.html\">\u30102023\u5e74\u3011YMYL\u3068\u306f\uff1f\u57fa\u672c\u306e\u5fc5\u643a\u77e5\u8b58\u304b\u3089\u6700\u65b0\u5bfe\u7b56\u307e\u3067\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u300d\u306e\u8a18\u4e8b\u3082\u53c2\u7167\u3057\u3066\u307b\u3057\u3044\u3002<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u4fe1\u983c\u3092\u8a3c\u660e\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u672c\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u304d\u305f\u3055\u307e\u3056\u307e\u306a\u53d6\u308a\u7d44\u307f\u3092\u3001\u78ba\u5b9f\u306b\u5b9f\u884c\u3059\u308b\u3057\u304b\u306a\u3044\u3002\u30c6\u30af\u30cb\u30ab\u30eb\u306b\u5bc4\u308a\u3059\u304e\u305a\u3001\u6b63\u9762\u304b\u3089\u52dd\u8ca0\u3059\u3079\u304d\u3068\u3044\u3048\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/09\/what-is-e-e-a-t-11.png\" alt=\"E-E-A-T\u306e\u4e2d\u306eTrust\" width=\"1280\" height=\"781\" class=\"aligncenter size-full wp-image-49136\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306b\u3057\u304b\u3067\u304d\u306a\u3044\u8cb4\u91cd\u306a\u5b9f\u4f53\u9a13\u3084\u4eba\u751f\u7d4c\u9a13\u3001\u305f\u3086\u307e\u306c\u52aa\u529b\u3067\u78e8\u304d\u4e0a\u3052\u305f\u5c02\u9580\u6027\u3001\u793e\u4f1a\u304b\u3089\u8a8d\u3081\u3089\u308c\u3066\u7bc9\u304d\u4e0a\u3052\u305f\u6a29\u5a01\u6027\u3001\u3053\u308c\u3089\u306e\u7dcf\u5408\u529b\u304c<\/span><b>\u300c\u4fe1\u983c\u300d<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<h2><b>6. \u307e\u3068\u3081<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u300cE-E-A-T\u300d\u3092\u30c6\u30fc\u30de\u306b\u89e3\u8aac\u3057\u305f\u3002\u8981\u70b9\u3092\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-E-A-T\u3068\u306f\u3001Google\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u767b\u5834\u3059\u308b\u7528\u8a9e\u3067\u3001\u4ee5\u4e0b\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border: solid 1px #464137;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Experience\uff08\u7d4c\u9a13\uff09<\/b><span style=\"font-weight: 400;\">\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u5fc5\u8981\u306a\u5b9f\u4f53\u9a13\u3084\u4eba\u751f\u7d4c\u9a13\u3092\u3069\u306e\u7a0b\u5ea6\u6301\u3063\u3066\u3044\u308b\u304b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expertise\uff08\u5c02\u9580\u6027\uff09<\/b><span style=\"font-weight: 400;\">\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u5fc5\u8981\u306a\u77e5\u8b58\u3084\u6280\u8853\u3092\u3069\u306e\u7a0b\u5ea6\u6301\u3063\u3066\u3044\u308b\u304b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Authoritativeness\uff08\u6a29\u5a01\u6027\uff09<\/b><span style=\"font-weight: 400;\">\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u3084\u30b5\u30a4\u30c8\u304c\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u6709\u529b\u306a\u60c5\u5831\u6e90\u3068\u3057\u3066\u3069\u306e\u7a0b\u5ea6\u77e5\u3089\u308c\u3066\u3044\u308b\u304b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trust\uff08\u4fe1\u983c\uff09<\/b><span style=\"font-weight: 400;\">\uff1a\u305d\u306e\u30da\u30fc\u30b8\u304c\u3001\u3069\u306e\u7a0b\u5ea6\u6b63\u78ba\u3067\u6b63\u76f4\u3067\u5b89\u5168\u3067\u78ba\u304b\u306a\u3082\u306e\u304b<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u672c\u6587\u4e2d\u3067\u306f\u305d\u308c\u305e\u308c\u306e\u8a73\u7d30\u3068\u3001\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3001\u8a3c\u660e\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u89e3\u8aac\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-E-A-T\u306f\u3001\u3059\u3050\u306b\u9ad8\u307e\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u91b8\u6210\u3055\u305b\u3066\u3044\u304f\u985e\u3044\u306e\u3082\u306e\u3060\u3002\u4eca\u65e5\u304b\u3089E-E-A-T\u3092\u610f\u8b58\u3057\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u306b\u79fb\u3059\u3053\u3068\u304c\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u3078\u3064\u306a\u304c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u52aa\u529b\u304c\u7a4d\u307f\u91cd\u306a\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u307f\u306a\u3089\u305a\u3001\u9867\u5ba2\u304b\u3089\u306e\u4fe1\u983c\u304c\u9ad8\u307e\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-E-A-T\u3068\u306f\u3001\u7d4c\u9a13\uff08Experience\uff09\u30fb\u5c02\u9580\u6027\uff08Expertise\uff09\u30fb\u6a29\u5a01\u6027\uff08Authoritativeness\uff09\u30fb\u4fe1\u983c\uff08Trust\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u7565\u8a9e\u3067\u3001Google\u793e\u306e\u9020\u8a9e\u3067\u3042\u308b\u3002 Google\u306f\u3001\u300cE- [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"acf":[],"_links":{"self":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/49125"}],"collection":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/comments?post=49125"}],"version-history":[{"count":5,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/49125\/revisions"}],"predecessor-version":[{"id":49139,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/49125\/revisions\/49139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media\/49126"}],"wp:attachment":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media?parent=49125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/categories?post=49125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}