{"id":47327,"date":"2023-05-12T19:15:49","date_gmt":"2023-05-12T10:15:49","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=47327"},"modified":"2023-05-18T23:06:23","modified_gmt":"2023-05-18T14:06:23","slug":"what-is-copywriting","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/what-is-copywriting-47327.html","title":{"rendered":"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u6700\u3082\u91cd\u8981\u306a\u8003\u3048\u65b9\u3068\u6210\u679c\u3092\u4e0a\u3052\u308b\u30c6\u30af\u30cb\u30c3\u30af"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\u3002\u305d\u308c\u306f\u5f37\u3044CTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u3092\u3082\u305f\u3089\u3059\u3001\u6226\u7565\u7684\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-02.png\" alt=\"\u5f37\u3044CTA\u3092\u3082\u305f\u3089\u3059\u6226\u7565\u7684\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u304c\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\" width=\"1200\" height=\"326\" class=\"aligncenter size-full wp-image-47330\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u6226\u5834\u304c\u30c7\u30b8\u30bf\u30eb\u5316\u3057\u305f\u4eca\u3001\u3042\u3089\u3086\u308b\u4f01\u696d\u304c\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u5411\u304d\u5408\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u3053\u3093\u306a\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u3069\u3046\u3084\u3063\u3066\u66f8\u3051\u3070\u3044\u3044\u306e\u304b\u3001\u308f\u304b\u3089\u306a\u3044\u300d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u30b3\u30d4\u30fc\u306e\u672c\u3092\u8cb7\u3063\u3066\u52c9\u5f37\u3057\u305f\u304c\u3001\u3046\u307e\u304f\u66f8\u3051\u306a\u3044\u300d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u304c\u3093\u3070\u3063\u3066\u66f8\u3044\u305f\u306e\u306b\u3001\u5168\u7136\u3001\u58f2\u308c\u306a\u3044\u300d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3092\u5b66\u3076\u305f\u3081\u306b\u91cd\u8981\u306a\u306e\u306f\u3001<\/span><\/p>\n<p><b>\u300c\u8003\u3048\u65b9\u3092\u8eab\u306b\u3064\u3051\u308b\u300d\u2192\u300c\u8003\u3048\u65b9\u306e\u571f\u53f0\u306e\u3046\u3048\u306b\u3001\u30a8\u30c3\u30bb\u30f3\u30b9\u3068\u3057\u3066\u3001\u30c6\u30af\u30cb\u30c3\u30af\u3092\u88c5\u5099\u3059\u308b\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u4eba\u304c\u3001\u30c6\u30af\u30cb\u30c3\u30af\u307e\u307f\u308c\u306b\u306a\u3063\u3066\u3001<\/span><b>\u201c\u9867\u5ba2\u306b\u5acc\u308f\u308c\u308b\u30b3\u30d4\u30fc\u201d<\/b><span style=\"font-weight: 400;\">\u3092\u66f8\u3044\u3066\u3044\u308b\u3002\u305d\u308c\u3067\u306f\u3001\u58f2\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u91cd\u8981\u306a\u8003\u3048\u65b9\u304b\u3089\u30c6\u30af\u30cb\u30c3\u30af\u307e\u3067\u89e3\u8aac\u3059\u308b\u3002\u307e\u305a\u306f\u4e00\u8aad\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h2><b>1. \u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u521d\u306b\u57fa\u790e\u77e5\u8b58\u3068\u3057\u3066\u300c\u305d\u3082\u305d\u3082\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\u300d\u3001\u5b9a\u7fa9\u304b\u3089\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h3><b>1-1. \u5f37\u3044CTA\u3092\u3082\u305f\u3089\u3059\u6226\u7565\u7684\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u3053\u3068<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u58f2\u308b\u305f\u3081\u306e\u6587\u7ae0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u76ee\u7684\u3068\u3057\u305f\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u30e1\u30eb\u30de\u30ac\u306e\u30c6\u30ad\u30b9\u30c8<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e83\u544a\u3084\u8ca9\u4fc3\u7269\u306b\u63b2\u8f09\u3059\u308b\u6587<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u306a\u3069\u3001\u4eba\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u306a\u89e3\u91c8\u304c\u3042\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3069\u308c\u3082\u9593\u9055\u3044\u3067\u306f\u306a\u3044\u304c\u3001\u672c\u8a18\u4e8b\u3067\u306f\u3001\u5192\u982d\u3067\u3082\u89e6\u308c\u305f\u3068\u304a\u308a\u3001<\/span><\/p>\n<p><b>\u300c\u5f37\u3044CTA\u3092\u3082\u305f\u3089\u3059\u6226\u7565\u7684\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u304c\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u5b9a\u7fa9\u3057\u305f\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CTA\u3068\u306f\u3001Call To Action\u306e\u7565\u8a9e\u3067\u300c\u884c\u52d5\u559a\u8d77\u300d\u3068\u3044\u3046\u610f\u5473\u3060\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-03.png\" alt=\"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8aad\u307f\u624b\u306b\u7279\u5b9a\u306e\u884c\u52d5\u3092\u559a\u8d77\u3059\u308b\" width=\"1200\" height=\"326\" class=\"aligncenter size-full wp-image-47331\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306f\u4f55\u306e\u305f\u3081\u306b\u884c\u308f\u308c\u308b\u306e\u304b\u3068\u3044\u3048\u3070\u3001\u7b54\u3048\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3001<\/span><\/p>\n<p><b>\u300c\u8aad\u307f\u624b\u306b\u3001\u4f55\u304b\u3057\u3089\u306e\u884c\u52d5\u3092\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u4f01\u696d\u304c\u884c\u3046\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308c\u3070\u3001\u8cfc\u5165\u3001\u7533\u8fbc\u307f\u3001SNS\u306e\u30d5\u30a9\u30ed\u30fc\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cfc\u8aad\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u884c\u52d5\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8aad\u307f\u624b\u304c\u7279\u5b9a\u306e\u884c\u52d5\u3092\u3068\u308b\u3088\u3046\u306b\u3001<\/span><b>\u6226\u7565\u7684\u306b\u8aac\u5f97\u3057\u305f\u308a\u3001\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u308a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-04.png\" alt=\"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u6226\u7565\u3067\u3042\u308b\" width=\"1200\" height=\"326\" class=\"aligncenter size-full wp-image-47332\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u76ee\u306b\u7559\u307e\u308b\u8a00\u8449\u9078\u3073\u3001\u8aad\u307f\u624b\u306e\u611f\u60c5\u306b\u8a34\u3048\u308b\u30c8\u30d4\u30c3\u30af\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u8a71\u306e\u5c55\u958b\u306a\u3069\u3001\u6226\u7565\u3092\u7acb\u3066\u3066\u8a00\u8449\u3092\u4e26\u3079\u3001\u6587\u7ae0\u3092\u7d21\u3050\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3060\u304b\u3089\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u6226\u7565\u306a\u306e\u3060\u3002<\/span><\/p>\n<h3><b>1-2. \u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u4e8b\u3068\u306f\u300c\u8003\u3048\u308b\u3053\u3068\u300d<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5225\u306e\u8a00\u3044\u65b9\u3092\u3059\u308c\u3070\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u4e8b\u3068\u306f\u3001<\/span><b>\u66f8\u304f\u3053\u3068\u3088\u308a\u3082\u300c\u8003\u3048\u308b\u3053\u3068\u300d\u3067\u3042\u308b\u3002<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-05.png\" alt=\"\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\" width=\"1200\" height=\"343\" class=\"aligncenter size-full wp-image-47333\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u4eba\u304c\u3001\u3053\u3053\u3092\u8aa4\u89e3\u3057\u3066\u3001\u3044\u304d\u306a\u308a\u300c\u66f8\u304d\u65b9\u300d\u3092\u5b66\u3073\u306b\u884c\u3063\u3066\u3057\u307e\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u5f97\u308b\u305f\u3081\u5fc5\u8981\u306a\u306e\u306f<\/span><b>\u300c\u8003\u3048\u65b9\u300d<\/b><span style=\"font-weight: 400;\">\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u6587\u7ae0\u3092\u66f8\u304f\u306e\u304c\u82e6\u624b\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u304b\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u5b50\u3069\u3082\u306e\u9803\u304b\u3089\u4f5c\u6587\u304c\u5acc\u3044\u3067\u2026\u2026\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3063\u305f\u4e8b\u60c5\u306f\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u95a2\u4fc2\u304c\u306a\u3044\u304b\u3089\u5b89\u5fc3\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306b\u3069\u3046\u8003\u3048\u3066\u3044\u3051\u3070\u3088\u3044\u306e\u304b\u3001\u7d9a\u3051\u3066\u89e3\u8aac\u3057\u3088\u3046\u3002<\/span><\/p>\n<h2><b>2. \u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u91cd\u8981\u306a\u300e1\u306e\u6cd5\u5247\uff08\u30eb\u30fc\u30eb\u30fb\u30aa\u30d6\u30fb\u30ef\u30f3\uff09\u300f<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-06.png\" alt=\"The Rule of One\" width=\"1200\" height=\"293\" class=\"aligncenter size-full wp-image-47334\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u6700\u521d\u306b\u899a\u3048\u308b\u3079\u304d\u91cd\u8981\u306a\u8003\u3048\u65b9\u3092\u6319\u3052\u308b\u306a\u3089\u3001<\/span><b>\u300c1\u3064\u306e\u6cd5\u5247\uff08\u30eb\u30fc\u30eb\u30fb\u30aa\u30d6\u30fb\u30ef\u30f3\uff09\u300d<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306b\u306f\u3001\u6b21\u306e3\u3064\u3092\u610f\u8b58\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf<\/span> 1\u4eba\u306e\u30bf\u30fc\u30b2\u30c3\u30c8<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>1\u3064\u306e\u30e1\u30c3\u30bb\u30fc\u30b8<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>1\u3064\u306eCTA<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u3072\u3068\u3064\u305a\u3064\u898b\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h3><b>2-1. 1\u4eba\u306e\u30bf\u30fc\u30b2\u30c3\u30c8<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u3068\u304d\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u3067\u304d\u308b\u3060\u3051\u3001\u305f\u304f\u3055\u3093\u306e\u4eba\u306b\u58f2\u308c\u308b\u3088\u3046\u306b\u3057\u3088\u3046\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u8003\u3048\u308b\u306e\u306f\u3001\u9593\u9055\u3044\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u30cf\u30de\u308b\u4eba\u306e\u591a\u3044\u7f60\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u304f\u3055\u3093\u306e\u4eba\u306b\u58f2\u308c\u308b\u3088\u3046\u306b\u66f8\u3044\u305f\u30b3\u30d4\u30fc\u306f\u3001\u8ab0\u306e\u5fc3\u306b\u3082\u523a\u3055\u3089\u306a\u3044\u306e\u3067\u3001\u4f55\u3082\u8d77\u304d\u306a\u3044\u3002\u9867\u5ba2\u304b\u3089\u306e\u53cd\u97ff\u306f\u7686\u7121\u3067\u3001\u58f2\u4e0a\u306f\u5897\u3048\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9006\u306b\u3001<\/span><b>\u300c\u305f\u3063\u305f1\u4eba\u300d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3001\u305d\u306e\u4eba\u306e\u5fc3\u306b\u5c4a\u304f\u3088\u3046\u306b\u30b3\u30d4\u30fc\u3092\u66f8\u304f<\/b><span style=\"font-weight: 400;\">\u3068\u3001\u58f2\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3063\u305f1\u4eba\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u306f\u305a\u306a\u306e\u306b\u3001\u591a\u304f\u306e\u9867\u5ba2\u304b\u3089\u53cd\u5fdc\u304c\u3042\u308a\u3001\u58f2\u4e0a\u304c\u5897\u3048\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u305c\u3053\u306e\u3088\u3046\u306a\u73fe\u8c61\u304c\u8d77\u304d\u308b\u306e\u304b\u3068\u3044\u3048\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30921\u4eba\u306b\u7d5e\u308b\u3053\u3068\u3067\u3001\u8a71\u3092\u805e\u3044\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b\u304b\u3089\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7c21\u5358\u306a\u4f8b\u3092\u6319\u3052\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7fa4\u8846\u306e\u4e2d\u3067\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u307f\u306a\u3055\u3093\u3001\u805e\u3044\u3066\u304f\u3060\u3055\u3044\uff01\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u304a\u9858\u3044\u3057\u3066\u3082\u8ab0\u3082\u632f\u308a\u5411\u3044\u3066\u304f\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u305f\u3068\u3048\u3070\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u30d9\u30d3\u30fc\u30ab\u30fc\u306b\u8d64\u3061\u3083\u3093\u3092\u4e57\u305b\u3066\u3044\u308b\u3042\u306a\u305f\uff01\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u540d\u6307\u3057\u3055\u308c\u308b\u3068\u3001\u30cf\u30c3\u3068\u7acb\u3061\u6b62\u307e\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u540c\u3058\u3053\u3068\u304c\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u3082\u8d77\u304d\u308b\u3002<\/span><\/p>\n<p><b>\u201c1\u4eba\u306e\u4eba\u7269\u201d\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u4eba\u306b\u76f4\u63a5\u8a9e\u308a\u304b\u3051\u3001\u305d\u306e\u4eba\u7279\u6709\u306e\u60a9\u307f\u3084\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u6587\u7ae0\u3092\u66f8\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3060\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u306a\u305c1\u4eba\u306b\u5411\u3051\u3066\u66f8\u3051\u3070\u3044\u3044\u306e\u304b\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u6df1\u304f\u809a\u843d\u3061\u3055\u305b\u305f\u3044\u65b9\u306b\u306f\u3001P&amp;G\u51fa\u8eab\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u897f\u53e3\u4e00\u5e0c\u6c0f\u306e\u66f8\u7c4d\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-07.png\" alt=\"\u672c\" width=\"353\" height=\"500\" class=\"aligncenter size-full wp-image-47335\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.amazon.co.jp\/dp\/B07P6XKQ14\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u897f\u53e3 \u4e00\u5e0c\u300e\u305f\u3063\u305f\u4e00\u4eba\u306e\u5206\u6790\u304b\u3089\u4e8b\u696d\u306f\u6210\u9577\u3059\u308b \u5b9f\u8df5 \u9867\u5ba2\u8d77\u70b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300f<\/span><\/a><\/p>\n<h3><b>2-2. 1\u3064\u306e\u30e1\u30c3\u30bb\u30fc\u30b8<\/b><\/h3>\n<p><b>\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u4f1d\u3048\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u30011\u3064\u306b\u7d5e\u308b\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f1d\u3048\u305f\u3044\u3053\u3068\u304c\u305f\u304f\u3055\u3093\u3042\u3063\u3066\u3001\u3042\u308c\u3082\u3053\u308c\u3082\u2026\u2026\u3068\u8a70\u3081\u8fbc\u307e\u308c\u305f\u30b3\u30d4\u30fc\u306f\u3001\u7d50\u5c40\u4f55\u3082\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u30012\u6642\u9593\u306e\u6620\u753b\u3092\u898b\u7d42\u308f\u3063\u3066\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u2026\u2026\u3067\uff1f\u7d50\u5c40\u3001\u4f55\u304c\u8a00\u3044\u305f\u304b\u3063\u305f\u306e\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u6d88\u5316\u4e0d\u826f\u306b\u9665\u3063\u305f\u3053\u3068\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u3082\u540c\u3058\u3067\u3001\u4f55\u304c\u8a00\u3044\u305f\u3044\u306e\u304b\u3088\u304f\u308f\u304b\u3089\u306a\u3044\u30b3\u30d4\u30fc\u306f\u3001\u7121\u610f\u5473\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u3057\u3066\u3001\u4f01\u696d\u306e\u5546\u696d\u7684\u306a\u30b3\u30d4\u30fc\u306f\u3001\u8aad\u307f\u624b\u306b\u5272\u3044\u3066\u3082\u3089\u3048\u308b\u6642\u9593\u304c\u6975\u3081\u3066\u5c11\u306a\u3044\u3002\u3054\u304f\u308f\u305a\u304b\u306a\u6642\u9593\u306b\u3001\u6700\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u3001\u7d5e\u308a\u8fbc\u3093\u3067\u4f1d\u3048\u306d\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f59\u8a08\u306a\u3053\u3068\u307e\u3067\u76db\u308a\u8fbc\u3082\u3046\u3068\u3059\u308c\u3070\u3001\u672c\u6765\u4f1d\u3048\u308b\u3079\u304d\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u8584\u307e\u308b\u5206\u3001\u6210\u679c\u304c\u4f4e\u4e0b\u3059\u308b\u304b\u3089\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u3069\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u7d5e\u308a\u8fbc\u3080\u304b\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306f\u91cd\u8981\u306a\u547d\u984c\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f8c\u307b\u3069\u89e3\u8aac\u3059\u308b\u304c\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u4f1d\u3048\u308b\u3079\u304d\u30e1\u30c3\u30bb\u30fc\u30b8\u306f<\/span><\/p>\n<p><b>\u300c\u30a4\u30f3\u30b5\u30a4\u30c8\uff08\uff1d\u7a81\u304b\u308c\u308b\u3068\u5fc3\u304c\u52d5\u304f\u30c4\u30dc\u3001\u96a0\u3055\u308c\u305f\u672c\u97f3\uff09\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u306b\u96c6\u7d04\u3055\u308c\u308b\u3002<\/span><\/p>\n<h3><b>2-3. 1\u3064\u306eCTA<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u300cCTA\u300d\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u559a\u8d77\u3057\u3088\u3046\u3068\u3059\u308b\u884c\u52d5\u306f\u3001\u660e\u78ba\u306a1\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u9650\u5b9a\u3059\u308b\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u3053\u3046\u8a00\u308f\u308c\u305f\u3089\u3001\u3069\u3046\u611f\u3058\u308b\u3060\u308d\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u3053\u306e\u5546\u54c1\u3092\u8cb7\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u3067\u3082\u3001\u307e\u3060\u305d\u3093\u306a\u6c17\u5206\u3067\u306f\u306a\u304b\u3063\u305f\u3089\u3001\u30e1\u30eb\u30de\u30ac\u306b\u767b\u9332\u3057\u305f\u308a\u3001\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u308a\u2026\u2026\u3001\u3042\u3001SNS\u3082\u3084\u3063\u3066\u307e\u3059\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u897f\u4eba\u306a\u3089\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u3069\u3046\u305b\u3048\u3063\u3061\u3085\u3046\u306d\u3093\uff01\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u7a81\u3063\u8fbc\u307f\u305f\u304f\u306a\u308b\u306f\u305a\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63d0\u793a\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u81ea\u4fe1\u304c\u306a\u3044\u304b\u3089\u3001\u305f\u304f\u3055\u3093\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u793a\u3057\u3066\u9003\u3052\u305f\u304f\u306a\u308b\u3002<\/span><\/p>\n<p><b>\u300c1\u3064\u306e\u660e\u78ba\u3067\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u300d<\/b><span style=\"font-weight: 400;\">\u306b\u7d5e\u3063\u305f\u307b\u3046\u304c\u6210\u679c\u306f\u4e0a\u304c\u308b\u3068\u3044\u3046\u539f\u5247\u3092\u3001\u5e38\u306b\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h2><b>3. \u6210\u679c\u304c\u9ad8\u307e\u308b\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u300c1\u306e\u6cd5\u5247\u300d\u3067\u539f\u5247\u3092\u5b66\u3093\u3060\u3089\u3001\u6b21\u306b\u30a4\u30f3\u30d7\u30c3\u30c8\u3057\u3066\u307b\u3057\u3044\u306e\u304c<\/span><b>\u300c\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u306e\u578b\u300d<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-08.png\" alt=\"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u306e\u578b\" width=\"1200\" height=\"725\" class=\"aligncenter size-full wp-image-47336\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4ee5\u4e0b\u306e\u9806\u306b\u8a9e\u308b\u3053\u3068\u3067\u3001\u6210\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30a4\u30f3\u30b5\u30a4\u30c8<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30a8\u30d3\u30c7\u30f3\u30b9<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u3082\u3061\u308d\u3093\u3001\u3053\u308c\u306f\u57fa\u672c\u578b\u306a\u306e\u3067\u3001\u3059\u3079\u3066\u306e\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u304c\u304b\u304f\u3042\u308b\u3079\u304d\u3001\u3068\u3044\u3046\u985e\u3044\u3067\u306f\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u304c\u3001\u307e\u305a\u306f\u57fa\u672c\u3092\u4f7f\u3044\u3053\u306a\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u304c\u5927\u5207\u3060\u3002\u305d\u308c\u305e\u308c\u89e3\u8aac\u3057\u3088\u3046\u3002<\/span><\/p>\n<h3><b>3-1. \u30a4\u30f3\u30b5\u30a4\u30c8<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-09.png\" alt=\"\u30a4\u30f3\u30b5\u30a4\u30c8\u300c\u7720\u308c\u306a\u3044...\u3068\u304a\u56f0\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f\u300d\" width=\"1200\" height=\"232\" class=\"aligncenter size-full wp-image-47337\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30b5\u30a4\u30c8\uff08\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u30a4\u30f3\u30b5\u30a4\u30c8\uff09\u3068\u306f\u3001<\/span><b>\u9867\u5ba2\u304c\u5fc3\u306e\u5e95\u306b\u62b1\u3048\u3066\u3044\u308b\u672c\u97f3\u3001\u96a0\u3055\u308c\u305f\u30cb\u30fc\u30ba\u3001\u884c\u52d5\u306e\u52d5\u6a5f\u3068\u306a\u3063\u3066\u3044\u308b\u7121\u610f\u8b58\u306e\u4fe1\u5ff5<\/b><span style=\"font-weight: 400;\">\u306a\u3069\u3092\u6307\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u7acb\u5834\u304b\u3089\u898b\u308b\u3068\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u305d\u3053\u3092\u6307\u6458\u3055\u308c\u305f\u3089\u3001\u8a00\u3044\u5f53\u3066\u3089\u308c\u305f\u611f\u3058\u304c\u3057\u3066\u3001\u30cf\u30c3\u3068\u3059\u308b\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306e\u304c\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3060\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u3093\u3001\u79c1\u306e\u3053\u3068\uff1f\u300d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u305d\u3046\u305d\u3046\u3001\u307e\u3055\u306b\u305d\u308c\u3067\u56f0\u3063\u3066\u3044\u305f\u3093\u3067\u3059\u300d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u3046\u307e\u304f\u8a00\u8a9e\u5316\u3057\u3066\u304f\u308c\u305f\uff01\u300d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u3046\u3044\u3063\u305f\u53cd\u5fdc\u304c\u5f97\u3089\u308c\u305f\u3089\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7a81\u304f\u3088\u3044\u30b3\u30d4\u30fc\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u306a\u5f79\u5272\u306f\u3001<\/span><\/p>\n<p><b>\u300c\u9867\u5ba2\u306f\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u3051\u308c\u3069\u3001\u9867\u5ba2\u306e\u751f\u6d3b\u3084\u4eba\u751f\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u672c\u5fc3\u300d<\/b><\/p>\n<p><b>\u300c\u6c17\u3065\u3044\u3066\u3044\u3066\u3082\u3001\u30e2\u30e4\u30e2\u30e4\u3068\u3057\u3066\u3044\u3066\u3001\u8a00\u8a9e\u5316\u3067\u304d\u3066\u3044\u306a\u3044\u60a9\u307f\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u3092\u3059\u304f\u3044\u4e0a\u3052\u3066\u8a00\u8a9e\u5316\u3057\u3001\u9867\u5ba2\u306e\u524d\u306b\u5c4a\u3051\u308b\u3053\u3068\u306b\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3044\u305f\u305a\u3089\u306b\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u8a00\u8449\u3092\u4f7f\u308f\u306a\u304f\u3066\u3082\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3055\u3048\u7a81\u3051\u3070\u3001\u9867\u5ba2\u306e\u5fc3\u3092\u7559\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u306f\u3001\u5225\u306e\u8868\u73fe\u3092\u3059\u308c\u3070\u300c\u4eba\u306e\u5fc3\u3092\u52d5\u304b\u3059\u30c4\u30dc\u300d\u3060\u304b\u3089\u3060\u3002<\/span><\/p>\n<h4><b>\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3069\u3046\u898b\u3064\u3051\u308b\u304b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u300c\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3069\u3046\u898b\u3064\u3051\u308b\u304b\uff1f\u300d\u306b\u3064\u3044\u3066\u306f\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/potential-needs-40856.html\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u6f5c\u5728\u30cb\u30fc\u30ba\u306b\u6c17\u3065\u304f\u3053\u3068\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u7406\u7531<\/span><\/a><span style=\"font-weight: 400;\">\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3092\u53c2\u7167\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53b3\u5bc6\u306b\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u6f5c\u5728\u30cb\u30fc\u30ba\u4ee5\u5916\u3082\u542b\u3080\u3068\u3044\u3046\u70b9\u3067\u3001\u3088\u308a\u5e83\u7fa9\u3068\u3044\u3046\u9055\u3044\u306f\u3042\u308b\u304c\u3001\u4e21\u8005\u306f\u6975\u3081\u3066\u985e\u4f3c\u3057\u305f\u6982\u5ff5\u3067\u3042\u308b\u3002\u6f5c\u5728\u30cb\u30fc\u30ba\u3092\u63a2\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30cb\u30fc\u30ba\u5168\u822c\u306b\u3064\u3044\u3066\u7406\u89e3\u3092\u6df1\u3081\u305f\u3044\u65b9\u306b\u306f\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/what-is-needs-47356.html\">\u30cb\u30fc\u30ba\u3068\u306f\u4f55\u304b\uff1f\u304d\u3061\u3093\u3068\u7406\u89e3\u3057\u305f\u3044\u666e\u904d\u7684\u306a\u8003\u3048\u65b9\u30685\u3064\u306e\u30e2\u30c7\u30eb<\/a>\u300d\u304c\u304a\u3059\u3059\u3081\u3060\u3002<\/span><\/p>\n<h3><b>3-2. \u30d9\u30cd\u30d5\u30a3\u30c3\u30c8<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-10.png\" alt=\"\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u300c\u3053\u306e\u30b5\u30d7\u30ea\u3092\u98f2\u3080\u3068\u30b0\u30c3\u30b9\u30ea\u7720\u308c\u307e\u3059\u300d\" width=\"1200\" height=\"231\" class=\"aligncenter size-full wp-image-47339\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u6b21\u306b\u8ff0\u3079\u308b\u3079\u304d\u3053\u3068\u306f\u3001<\/span><b>\u300c\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u300d<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u25bc \u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3068\u306f\uff1f<\/span><\/p>\n<div class=\"attention a-2\" style=\"margin-top: 0; margin-bottom: 0;\">\n<p><span style=\"font-weight: 400;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6d88\u8cbb\u3057\u305f\u308a\u6240\u6709\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u304c\u53d7\u3051\u3068\u308b\u4fbf\u76ca\u306e\u3053\u3068\u3002\u3053\u306e\u4fbf\u76ca\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u306f\u81ea\u3089\u304c\u62b1\u3048\u308b\u554f\u984c\u3092\u89e3\u6c7a\u3057\u305f\u308a\u6b32\u6c42\u3092\u5145\u8db3\u3057\u305f\u308a\u3067\u304d\u308b\u3002\uff08\u5f8c\u7565\uff09<\/span><\/p>\n<\/div>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a\u60c5\u5831\u30fb\u77e5\u8b58 imidas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u307e\u3067\u7e70\u308a\u8fd4\u3057\u8ff0\u3079\u3066\u304d\u305f\u3068\u304a\u308a\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001CTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u3092\u884c\u3046\u3082\u306e\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u300c\u8cb7\u3063\u3066\u304f\u3060\u3055\u3044\uff01\u300d\u3068\u8feb\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u3002<\/span><b>\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u7d50\u679c\u3001\u9867\u5ba2\u304c\u5f97\u3089\u308c\u308b\u5229\u5f97\u3092\u3001\u660e\u78ba\u306b\u7d04\u675f\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306e\u30d1\u30fc\u30c8\u3067\u66f8\u304f\u3079\u304d\u3053\u3068\u306f\u3001\u305f\u3068\u3048\u3070\u300c\u9867\u5ba2\u304c\u3042\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u300d\u3068\u3044\u3046\u884c\u52d5\u3092\u3057\u305f\u5834\u5408\u306b\u3001\u9867\u5ba2\u304c\u4f55\u3092\u5f97\u3089\u308c\u308b\u304b\uff1f\u3067\u3042\u308b\u3002<\/span><\/p>\n<h4><b>3\u3064\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306b\u306f\u3001\u5927\u304d\u304f3\u3064\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff08\u6a5f\u80fd\u7684\uff0f\u60c5\u7dd2\u7684\uff0f\u81ea\u5df1\u5b9f\u73fe\uff09\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-11.png\" alt=\"3\u3064\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\" width=\"1200\" height=\"271\" class=\"aligncenter size-full wp-image-47340\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6a5f\u80fd\u7684\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u60c5\u7dd2\u7684\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3084\u81ea\u5df1\u5b9f\u73fe\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306b\u3082\u8a00\u53ca\u3059\u308b\u3053\u3068\u3067\u3001CTA\u304c\u5f37\u3081\u3089\u308c\u3066\u3044\u304f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3060\u3001\u6ce8\u610f\u3057\u305f\u3044\u306e\u306f\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306f\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u4f5c\u308a\u51fa\u3059\u3082\u306e\u3067\u306f\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u958b\u767a\u306e\u4e2d\u6838\u90e8\u5206\u3060\u304b\u3089\u3060\u3002\u4e0a\u4f4d\u6226\u7565\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3001\u7d4c\u55b6\u6226\u7565\u306a\u3069\uff09\u3067\u691c\u8a0e\u3055\u308c\u308b\u3079\u304d\u3082\u306e\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u3068\u304d\u306f\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u4e8b\u3067\u306f\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u7d4c\u55b6\u306e\u4ed5\u4e8b\u3068\u3057\u3066\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u306b\u304a\u3051\u308b\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u8a2d\u5b9a\u306e\u624b\u9806\u306f\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/blanding-39321.html\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u57fa\u672c\u3068\u5229\u76ca\u7387\u3092\u500d\u5897\u3059\u308b\u5b9f\u8df5\u6cd5<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3067\u53d6\u308a\u4e0a\u3052\u3066\u3044\u308b\u3002\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h3><b>3-3. \u30a8\u30d3\u30c7\u30f3\u30b9<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-12.png\" alt=\"\u30a8\u30d3\u30c7\u30f3\u30b9\u300c\u56fd\u7acb\u5927\u5b66\u306e\u6700\u65b0\u7814\u7a76\u3067\u5b9f\u8a3c\u3055\u308c\u305f\u6210\u5206\u304c\u914d\u5408\u3055\u308c\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u300d\" width=\"1200\" height=\"231\" class=\"aligncenter size-full wp-image-47341\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3060\u3051\u3067\u306f\u3001\u884c\u52d5\u3092\u559a\u8d77\u3059\u308b\u306b\u306f\u307e\u3060\u8db3\u308a\u306a\u3044\u3002\u9867\u5ba2\u3092\u884c\u52d5\u306b\u5411\u3051\u3066\u8aac\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u300c\u8a3c\u62e0\u300d\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>\u305d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u7d04\u675f\u3092\u679c\u305f\u3059\u3068\u4fe1\u3058\u308b\u306b\u8db3\u308b\u7406\u7531<\/b><span style=\"font-weight: 400;\">\u3092\u3001\u8aac\u660e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5225\u306e\u8a00\u3044\u65b9\u3092\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u300c\u672c\u5f53\u306b\uff1f\u300d\u306b\u7b54\u3048\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-13.png\" alt=\"\u30a8\u30d3\u30c7\u30f3\u30b9\u306e\u5fc5\u8981\u6027\" width=\"1200\" height=\"794\" class=\"aligncenter size-full wp-image-47342\" \/><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u25bc \u300c\u672c\u5f53\u306b\uff1f\u300d\u306b\u7b54\u3048\u308b\u30a8\u30d3\u30c7\u30f3\u30b9\u306e\u4f8b\uff1a<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137; margin-top: 0;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u6280\u8853<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u6210\u5206\u3001\u7d20\u6750<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u304a\u5ba2\u69d8\u306e\u58f0<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u5c0e\u5165\u4e8b\u4f8b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u5c02\u9580\u5bb6\u306b\u3088\u308b\u63a8\u5968<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30c7\u30fc\u30bf\u3001\u7d71\u8a08<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u53d7\u8cde\u6b74<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u7af6\u5408\u3068\u306e\u6bd4\u8f03<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u69cb\u6210\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u300c\u884c\u52d5\u3092\u3057\u3066\u307f\u3088\u3046\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u306b\u8aac\u5f97\u3055\u308c\u3066\u3044\u304f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8aac\u5f97\u3068\u3044\u3063\u3066\u3082\u3001\u8aac\u304d\u4f0f\u305b\u308b\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u306a\u3044\u3002<\/span><\/p>\n<p><b>\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7a81\u3044\u3066\u5fc3\u3092\u52d5\u304b\u3057\u3001\u9867\u5ba2\u304c\u624b\u306b\u3059\u308b\u5229\u5f97\u3092\u7d04\u675f\u3057\u3001\u305d\u306e\u8a3c\u62e0\u3092\u30ed\u30b8\u30ab\u30eb\u306b\u63d0\u793a\u3059\u308b\u3002\u3059\u308b\u3068\u3001\u9867\u5ba2\u306f\u81ea\u7136\u306b\u8aac\u5f97\u3055\u308c\u3066\u3001\u884c\u52d5\u3057\u305f\u304f\u306a\u308b\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u201cCTA\u306e\u4ed5\u639b\u3051\u201d\u3092\u4f5c\u308b\u6226\u7565\u304c\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306a\u306e\u3060\u3002<\/span><\/p>\n<p><b>\u300c\u30a4\u30f3\u30b5\u30a4\u30c8\u2192\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u2192\u30a8\u30d3\u30c7\u30f3\u30b9<\/b><span style=\"font-weight: 400;\">\u300d\u306e\u57fa\u672c\u578b\u306f\u300115\u79d2CM\u3067\u3082\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u3082\u3001\u5e83\u544a\u30d0\u30ca\u30fc\u3067\u3082\u3001\u3069\u3093\u306a\u30b3\u30d4\u30fc\u3067\u3082\u5909\u308f\u3089\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b9\u30da\u30fc\u30b9\u306b\u5408\u308f\u305b\u3066\u3001\u9069\u5b9c\u3001\u30dc\u30ea\u30e5\u30fc\u30e0\uff08\u6587\u5b57\u6570\uff09\u3092\u5909\u3048\u308b\u3060\u3051\u3067\u3042\u308b\u3002<\/span><\/p>\n<h2><b>4. \u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6d41\u308c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u307e\u3067\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u306a\u539f\u5247\uff081\u306e\u6cd5\u5247\uff09\u3068\u3001\u8eab\u306b\u3064\u3051\u308b\u3079\u304d\u57fa\u672c\u306e\u578b\uff08\u30a4\u30f3\u30b5\u30a4\u30c8\u2192\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u2192\u30a8\u30d3\u30c7\u30f3\u30b9\uff09\u3092\u89e3\u8aac\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7d9a\u3044\u3066\u3001\u300c\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6d41\u308c\u300d\u3092\u62bc\u3055\u3048\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-14.png\" alt=\"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6d41\u308c\" width=\"1200\" height=\"169\" class=\"aligncenter size-full wp-image-47343\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u201c\u3044\u304d\u306a\u308a\u66f8\u304d\u51fa\u3057\u3001\u5b8c\u6210\u3057\u305f\u3089\u7d42\u308f\u308a\u201d\u3067\u306f\u306a\u304f\u3001\u624b\u9806\u3092\u8e0f\u3080\u3053\u3068\u3067\u3001\u6d17\u7df4\u3055\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u305e\u308c\u898b\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h3><b>4-1. \u30ea\u30b5\u30fc\u30c1<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-15.png\" alt=\"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u30ea\u30b5\u30fc\u30c1\" width=\"1200\" height=\"169\" class=\"aligncenter size-full wp-image-47344\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u300c\u30ea\u30b5\u30fc\u30c1\u300d\u3067\u3042\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u25bc \u30ea\u30b5\u30fc\u30c1\u3059\u308b\u5bfe\u8c61<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137; margin-top: 0;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u7af6\u5408\u4ed6\u793e<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u305d\u306e\u4ed6<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306b\u4f55\u3092\u8abf\u67fb\u3059\u3079\u304d\u304b\uff1f\u306f\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u5185\u5bb9\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3001\u7af6\u5408\u4ed6\u793e\u306e3\u8981\u7d20\u306f\u3001\u5341\u5206\u306b\u8abf\u3079\u3066\u304a\u304f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306a\u30ea\u30b5\u30fc\u30c1\u624b\u6cd5\u306e\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u3042\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\uff08SNS\u4e0a\u306e\u4f1a\u8a71\u306e\u53ce\u96c6\u30fb\u5206\u6790\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>Q&amp;A\u30b5\u30a4\u30c8\uff08Yahoo!\u77e5\u6075\u888b\u3001\u6559\u3048\u3066goo\u306a\u3069\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30aa\u30f3\u30e9\u30a4\u30f3\uff0f\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u5206\u6790<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u5206\u6790<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\uff08\u203b1\uff09<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u203b1\uff1a\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u306f\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-choose-seo-keywords-18458.html\"><span style=\"font-weight: 400;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\uff5c\u5727\u5012\u7684\u96c6\u5ba2\u3092\u5b9f\u73fe\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3068\u7d76\u5bfe\u3084\u308b\u3079\u304d\uff13\u3064\u306e\u4e8b<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ea\u30b5\u30fc\u30c1\u306e\u76ee\u7684\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30cb\u30fc\u30ba\u30fb\u60a9\u307f\u30fb\u597d\u307f\u30fb\u8208\u5473\u95a2\u5fc3\u3092\u7406\u89e3\u3057\u3066\u3001\u5f7c\u3089\u5f7c\u5973\u3089\u306b\u3068\u3063\u3066\u9069\u5207\u304b\u3064\u5f37\u529b\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u306e\u60c5\u5831\u53ce\u96c6\u3092\u3001\u6700\u521d\u306b\u884c\u304a\u3046\u3002<\/span><\/p>\n<h3><b>4-2. \u4f01\u753b<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-16.png\" alt=\"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e2\u756a\u76ee\u306e\u30b9\u30c6\u30c3\u30d7\u4f01\u753b\" width=\"1200\" height=\"169\" class=\"aligncenter size-full wp-image-47345\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u76ca\u306a\u60c5\u5831\u304c\u84c4\u7a4d\u3055\u308c\u308b\u307e\u3067\u3001\u5341\u5206\u306b\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3063\u305f\u3089\u3001\u5f97\u3089\u308c\u305f\u60c5\u5831\u3092\u3082\u3068\u306b\u4f01\u753b\u3092\u7acb\u3066\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u30c7\u30b6\u30a4\u30ca\u30fc\u3068\u5354\u50cd\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u8907\u6570\u306e\u30e1\u30f3\u30d0\u30fc\u304c\u95a2\u308f\u308b\u5834\u5408\u306b\u306f\u3001\u65b9\u91dd\u3092\u3059\u308a\u5408\u308f\u305b\u308b\u30aa\u30ea\u30a8\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3068\u3088\u3044\u3060\u308d\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u306e\u76ee\u7684\u3001\u305f\u3063\u305f1\u4eba\u306e\u8ab0\u306b\u5c4a\u3051\u308b\u304b\u3001\u4f1d\u3048\u308b\u3079\u304d\u91cd\u8981\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3001CTA\u306e\u8a2d\u8a08\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u2192\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u2192\u30a8\u30d3\u30c7\u30f3\u30b9\u306e\u65b9\u5411\u6027\u306a\u3069\u3092\u6c7a\u3081\u3066\u3044\u304f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304b\u3089\u306e\u4f9d\u983c\u3067\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u3092\u3088\u304f\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u7406\u89e3\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u6bb5\u968e\u3067\u3001\u30b3\u30d4\u30fc\u306e\u30e9\u30d5\u6848\u3092\u4f5c\u6210\u3057\u3066\u5171\u6709\u3059\u308b\u306e\u3082\u3088\u3044\u65b9\u6cd5\u3060\u3002<\/span><\/p>\n<h3><b>4-3. \u30e9\u30a4\u30c6\u30a3\u30f3\u30b0<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-17.png\" alt=\"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e3\u756a\u76ee\u306e\u30b9\u30c6\u30c3\u30d7\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\" width=\"1200\" height=\"169\" class=\"aligncenter size-full wp-image-47346\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f01\u753b\u6bb5\u968e\u3092\u7d4c\u3066\u3001\u65b9\u5411\u6027\u304c\u5b9a\u307e\u3063\u305f\u3089\u3001\u5b9f\u969b\u306b\u30b3\u30d4\u30fc\u3092\u66f8\u304d\u59cb\u3081\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u521d\u5fc3\u8005\u3067\u66f8\u304d\u65b9\u304c\u308f\u304b\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u65b9\u306f\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/web-writing-2-43493.html\"><span style=\"font-weight: 400;\">Web\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u66f8\u304d\u65b9\u306e\u6280\u885313\u9805\u76ee\u3010\u521d\u5fc3\u8005\u301c\u4e2d\u7d1a\u8005\u5411\u3051\u3011<\/span><\/a><span style=\"font-weight: 400;\">\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306b\u76ee\u3092\u901a\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068Web\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306f\u7570\u306a\u308b\u3082\u306e\u3060\u304c\u3001\u4e0a\u8a18\u8a18\u4e8b\u3067\u306f\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u81ea\u4f53\u306e\u57fa\u790e\u304b\u3089\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u57fa\u672c\u3092\u8eab\u306b\u3064\u3051\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u3002<\/span><\/p>\n<h3><b>4-4. \u63a8\u6572<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-18.png\" alt=\"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e4\u756a\u76ee\u306e\u30b9\u30c6\u30c3\u30d7\u63a8\u6572\" width=\"1200\" height=\"169\" class=\"aligncenter size-full wp-image-47347\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u521d\u6821\uff08\u6700\u521d\u306e\u539f\u7a3f\uff09\u304c\u5b8c\u6210\u3057\u305f\u3089\u3001\u63a8\u6572\u3092\u91cd\u306d\u3066\u3044\u304f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u3092\u78e8\u304d\u4e0a\u3052\u3066\u3044\u304f\u308f\u3051\u3060\u304c\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u884c\u3046\u3053\u3068\u306f\u66f8\u7c4d\u3067\u3044\u3046\u300c\u7de8\u96c6\u4f5c\u696d\u300d\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7de8\u96c6\u8005\u304c\u3001\u4f5c\u5bb6\u304b\u3089\u4e0a\u304c\u3063\u3066\u304d\u305f\u539f\u7a3f\u306b\u8d64\u5165\u308c\uff08\u4fee\u6b63\u4f9d\u983c\uff09\u3092\u3057\u3066\u3001\u539f\u7a3f\u306e\u8cea\u3092\u9ad8\u3081\u3066\u3044\u304f\u3088\u3046\u306b\u3001\u5ba2\u89b3\u7684\u306a\u8996\u70b9\u304b\u3089\u30b3\u30d4\u30fc\u306e\u8cea\u3092\u9ad8\u3081\u3066\u3044\u304f\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u3066\u3044\u308b\u304b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u3082\u3063\u3068\u77ed\u304f\u8a00\u3044\u63db\u3048\u3089\u308c\u308b\u90e8\u5206\u306f\u306a\u3044\u304b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u308f\u304b\u308a\u3065\u3089\u3044\u3068\u3053\u308d\u306f\u306a\u3044\u304b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u8ad6\u7406\u306e\u69cb\u9020\u306b\u77db\u76fe\u306f\u306a\u3044\u304b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30c8\u30fc\u30f3\u306f\u3075\u3055\u308f\u3057\u3044\u304b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u8aac\u5f97\u529b\u304c\u3042\u308b\u304b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u6700\u5f8c\u307e\u3067\u8aad\u307e\u308c\u308b\u304b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u884c\u52d5\u3092\u559a\u8d77\u3059\u308b\u304b<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3082\u5171\u6709\u3057\u3066\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6c42\u3081\u3088\u3046\u3002\u53d7\u3051\u53d6\u3063\u305f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3068\u306b\u3001\u3055\u3089\u306b\u7df4\u308a\u4e0a\u3052\u3066\u3044\u304f\u3002<\/span><\/p>\n<h3><b>4-5. \u6821\u6b63<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-19.png\" alt=\"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e5\u756a\u76ee\u306e\u30b9\u30c6\u30c3\u30d7\u6821\u6b63\" width=\"1200\" height=\"169\" class=\"aligncenter size-full wp-image-47348\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u6572\u3092\u91cd\u306d\u3066\u3001\u539f\u7a3f\u304c\u5b8c\u6210\u306b\u8fd1\u3065\u3044\u3066\u304d\u305f\u3089\u3001\u5ff5\u5165\u308a\u306a\u6821\u6b63\u4f5c\u696d\u3092\u884c\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c1\u30a7\u30c3\u30af\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u8aa4\u5b57\u30fb\u8131\u5b57<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u8868\u8a18\u63fa\u308c<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u4e0d\u9069\u5207\u8868\u73fe<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30d5\u30a1\u30af\u30c8\u30c1\u30a7\u30c3\u30af<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u8868\u8a18\u63fa\u308c\u3084\u4e0d\u9069\u5207\u8868\u73fe\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u57fa\u6e96\u3068\u3057\u3066\u306f\u3001\u4f01\u696d\u3054\u3068\u306e\u30eb\u30fc\u30eb\u304c\u3042\u308c\u3070\u305d\u308c\u306b\u5f93\u3046\u3002\u306a\u3044\u5834\u5408\u306f\u3001\u300e<\/span><a href=\"https:\/\/www.amazon.co.jp\/dp\/4764107333\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u8a18\u8005\u30cf\u30f3\u30c9\u30d6\u30c3\u30af \u7b2c14\u7248<\/span><\/a><span style=\"font-weight: 400;\">\u300f\u306b\u6e96\u62e0\u3059\u308b\u3068\u3088\u3044\u3060\u308d\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a18\u8005\u30cf\u30f3\u30c9\u30d6\u30c3\u30af\u306f\u3001\u65b0\u805e\u6821\u6b63\u306e\u30ac\u30a4\u30c9\u30d6\u30c3\u30af\u3060\u304c\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u3001\u81ea\u793e\u306e\u6587\u7ae0\u8868\u8a18\u306e\u30ac\u30a4\u30c9\u30d6\u30c3\u30af\u3068\u3057\u3066\u63a1\u7528\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-20.png\" alt=\"\u672c\u3001\u8a18\u8005\u30cf\u30f3\u30c9\u30d6\u30c3\u30af\" width=\"306\" height=\"499\" class=\"aligncenter size-full wp-image-47349\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.amazon.co.jp\/dp\/4764107333\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5171\u540c\u901a\u4fe1\u793e\u300e\u8a18\u8005\u30cf\u30f3\u30c9\u30d6\u30c3\u30af \u7b2c14\u7248\u300f<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u52a0\u3048\u3066\u3001\u5e83\u544a\u8ca9\u4fc3\u306b\u4f7f\u308f\u308c\u308b\u30b3\u30d4\u30fc\u306f\u3001\u304b\u306a\u3089\u305a\u6cd5\u5f8b\u3092\u5b88\u3089\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u25bc \u6cd5\u5f8b\u306e\u4f8b\uff1a<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137; margin-top: 0;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u7279\u5b9a\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u6cd5\u5f8b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u4e0d\u5f53\u666f\u54c1\u985e\u53ca\u3073\u4e0d\u5f53\u8868\u793a\u9632\u6b62\u6cd5\uff08\u666f\u54c1\u8868\u793a\u6cd5\u3001\u666f\u8868\u6cd5\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u8457\u4f5c\u6a29\u6cd5<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u5546\u6a19\u6cd5<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u5065\u5eb7\u5897\u9032\u6cd5<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u85ac\u6a5f\u6cd5<br \/>\n<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u6cd5<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u696d\u754c\u3054\u3068\u306e\u6cd5\u5f8b\uff08\u30d8\u30eb\u30b9\u30b1\u30a2\u3001\u7f8e\u5bb9\u3001\u98df\u54c1\u3001\u4e0d\u52d5\u7523\u3001\u91d1\u878d\u306a\u3069\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u305d\u306e\u4ed6<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u3058\u3064\u306f\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u66f8\u3051\u308b\u6587\u7ae0\u306f\u3001\u6cd5\u5f8b\u306e\u898f\u5236\u3092\u5f37\u304f\u53d7\u3051\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6cd5\u5f8b\u306b\u95a2\u3059\u308b\u77e5\u8b58\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u66f8\u7c4d\u3067\u5b66\u3093\u3067\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-21.jpg\" alt=\"\u672c\u3001\u5e83\u544a\u6cd5\u5f8b\u76f8\u8ac7\" width=\"352\" height=\"499\" class=\"aligncenter size-full wp-image-47351\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.amazon.co.jp\/dp\/4817848103\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u300e\u7b2c2\u7248 \u5e83\u544a\u6cd5\u5f8b\u76f8\u8ac7125\u554f\u300f<\/span><\/a><\/p>\n<h3><b>4-6. \u6700\u7d42\u30c1\u30a7\u30c3\u30af<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2023\/05\/what-is-copywriting-22.png\" alt=\"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u7d42\u30b9\u30c6\u30c3\u30d7\u6700\u7d42\u30c1\u30a7\u30c3\u30af\" width=\"1200\" height=\"169\" class=\"aligncenter size-full wp-image-47352\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001\u6700\u7d42\u30c1\u30a7\u30c3\u30af\u3092\u7d4c\u3066\u6821\u4e86\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u5834\u5408\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u51fa\u3057\u623b\u3057\u3068\u4e26\u884c\u3057\u3066\u3001\u30b3\u30d4\u30fc\u306e\u4fee\u6b63\u304c\u884c\u308f\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u304b\u306a\u3089\u305a\u3057\u3082\u76f4\u7dda\u7684\u3067\u306f\u306a\u3044\u304c\u3001\u4e0a\u8a18\u306e\u624b\u9806\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u8cea\u3092\u9ad8\u3081\u3084\u3059\u304f\u306a\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n<h2><b>5. \u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u3081\u308b8\u3064\u306e\u30c6\u30af\u30cb\u30c3\u30af<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u3081\u308b\u30c6\u30af\u30cb\u30c3\u30af\u3092\u304a\u4f1d\u3048\u3059\u308b\u3002\u3042\u3048\u3066\u6700\u5f8c\u306b\u6301\u3063\u3066\u304d\u305f\u306e\u306f\u3001\u30c6\u30af\u30cb\u30c3\u30af\u3060\u3051\u3067\u306f\u6210\u679c\u304c\u51fa\u306a\u3044\u304b\u3089\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8003\u3048\u65b9\u3084\u57fa\u672c\u578b\u306e\u201c\u571f\u53f0\u201d\u306b\u3088\u3063\u3066\u3001\u52dd\u8ca0\u306f8\u5272\u3001\u6c7a\u307e\u3063\u3066\u3044\u308b\u3002\u30c6\u30af\u30cb\u30c3\u30af\u306f\u3001\u6b8b\u308a\u306e2\u5272\u306e\u52dd\u7387\u3092\u4e0a\u3052\u308b\u30b9\u30d1\u30a4\u30b9\u3067\u3057\u304b\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u524d\u63d0\u3092\u3088\u304f\u8e0f\u307e\u3048\u305f\u3046\u3048\u3067\u3001\u4ee5\u4e0b\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3092\u30d2\u30f3\u30c8\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a66\u3057\u3066\u307f\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u6570\u5b57<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u7591\u554f\u5f62<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u77ed\u304f\u3059\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u9577\u304f\u3059\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u9867\u5ba2\u304c\u8a71\u3059\u8a00\u8449<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u9867\u5ba2\u3092\u4e3b\u8a9e\u306b\u3057\u305f\u80fd\u52d5\u614b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u30d1\u30ef\u30fc\u30ef\u30fc\u30c9<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u3072\u3068\u3064\u305a\u3064\u898b\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h3><b>5-1. \u6570\u5b57<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u306b\u6570\u5b57\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u6027\u30fb\u4fe1\u6191\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u79c1\u305f\u3061\u306e\u30c4\u30fc\u30eb\u306f\u3001\u591a\u304f\u306e\u4eba\u306b\u611b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3000\u2193<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u79c1\u305f\u3061\u306e\u30c4\u30fc\u30eb\u306f\u3001<\/span><b>\u696d\u754c\u30b7\u30a7\u30a298\uff05<\/b><span style=\"font-weight: 400;\">\u3067\u3059\u3002<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u6570\u5b57\u306b\u306f\u3001\u305d\u308c\u81ea\u4f53\u306b\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u529b\u3082\u3042\u308b\u3002\u6570\u5b57\u306b\u306f\u3001\u53cd\u5c04\u7684\u306b\u76ee\u304c\u884c\u304d\u3084\u3059\u3044\u3001\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3084\u30bf\u30a4\u30c8\u30eb\u306a\u3069\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u52b9\u679c\u3092\u9ad8\u3081\u305f\u3044\u30b3\u30d4\u30fc\u306b\u3001\u6570\u5b57\u3092\u5165\u308c\u308b\u3068\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3><b>5-2. \u7591\u554f\u5f62<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u7591\u554f\u5f62\u306f\u3001\u8aad\u307f\u624b\u306e\u8208\u5473\u3092\u5f15\u304f\u3068\u540c\u6642\u306b\u3001\u8aad\u307f\u624b\u81ea\u8eab\u304c\u8003\u3048\u308b\u3088\u3046\u3001\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u672c\u5f53\u306f\u300c\u4f1a\u793e\u3092\u8f9e\u3081\u305f\u3044\u300d\u3068\u3044\u3046\u4eba\u304c\u591a\u3044\u306e\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3000\u2193<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u672c\u5f53\u306f\u300c\u4f1a\u793e\u3092\u8f9e\u3081\u305f\u3044\u300d\u3068<\/span><b>\u601d\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/b><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u7591\u554f\u5f62\u3092\u4f7f\u3046\u3068\u304d\u306b\u306f\u3001\u8aad\u307f\u624b\u304c\u300c\u3046\u3093\u3046\u3093\u300d\u300c\u305d\u3046\u305d\u3046\u300d\u3068\u201cYES\u201d\u3067\u3046\u306a\u305a\u304d\u306a\u304c\u3089\u3001\u8aad\u307f\u9032\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YES\u3092\u91cd\u306d\u308b\u307b\u3069\u3001\u9867\u5ba2\u306f\u8aac\u5f97\u3055\u308c\u3066\u3044\u304f\u304b\u3089\u3060\u3002<\/span><\/p>\n<h3><b>5-3. \u77ed\u304f\u3059\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001<\/span><b>\u300c\u540c\u3058\u3053\u3068\u3092\u4f1d\u3048\u308b\u306a\u3089\u3001\u6587\u7ae0\u306f\u77ed\u3051\u308c\u3070\u77ed\u3044\u307b\u3069\u3088\u3044\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u8003\u3048\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span>\u304a\u9854\u306e\u4e2d\u3067\u76ee\u7acb\u3063\u3066\u56f0\u308b\u6bdb\u7a74\u3092\u3001\u304d\u308c\u3044\u306b\u30ab\u30d0\u30fc\u3057\u3066\u304f\u308c\u308b\u65b0\u767a\u58f2\u306e\u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3000\u2193<br \/>\n<\/span><b><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/span>\u60aa\u76ee\u7acb\u3061\u6bdb\u7a74\u3001\u30b5\u30c3\u3068\u6d88\u3048\u308b\uff01\u65b0\u30fb\u30d5\u30a1\u30f3\u30c7<\/b><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u9577\u304f\u8907\u96d1\u306a\u6587\u7ae0\u306f\u8aad\u307f\u3065\u3089\u304f\u3001\u4f1d\u3048\u305f\u3044\u3053\u3068\u304c\u4f1d\u308f\u3089\u306a\u3044\u3002\u8aad\u307e\u306a\u304f\u3066\u3082\u3001\u201c\u898b\u3066\u201d\u3001\u8981\u70b9\u3092\u3064\u304b\u3081\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u6587\u7ae0\u304c\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u6572\u306e\u6bb5\u968e\u3067\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u3082\u3063\u3068\u77ed\u304f\u8a00\u3044\u63db\u3048\u3089\u308c\u308b\u90e8\u5206\u306f\u306a\u3044\u304b\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u30c1\u30a7\u30c3\u30af\u3059\u308b\u7fd2\u6163\u3092\u6301\u3068\u3046\u3002<\/span><\/p>\n<h3><b>5-4. \u9577\u304f\u3059\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u524d\u8ff0\u306e\u3068\u304a\u308a\u3001\u540c\u3058\u3053\u3068\u3092\u4f1d\u3048\u308b\u306a\u3089\u77ed\u3044\u307b\u3046\u304c\u3088\u3044\u304c\u3001\u91cd\u8981\u306a\u306e\u306f\u77ed\u3055\u3067\u306f\u306a\u304f\u8a34\u6c42\u529b\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001<\/span><b>\u3042\u3048\u3066\u9577\u3044\u30b3\u30d4\u30fc\u306e\u307b\u3046\u304c\u3001\u8a34\u6c42\u529b\u304c\u9ad8\u3044\u30b1\u30fc\u30b9<\/b><span style=\"font-weight: 400;\">\u3082\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306f\u9577\u3044\u30b3\u30d4\u30fc\u306e\u307b\u3046\u304c\u512a\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>3\u5e74\u5f8c\u306bFIRE<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3000\u2193<br \/>\n<\/span><b><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/span>\u3044\u307e32\u6b73\u306e\u3042\u306a\u305f\u304c3\u5e74\u5f8c\u306bFIRE\u3059\u308b\u3001\u305f\u3063\u305f1\u3064\u306e\u65b9\u6cd5<\/b><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u300c\u30b3\u30d4\u30fc\u306f\u7d76\u5bfe\u306b\u77ed\u304f\u3059\u3079\u304d\u300d\u3068\u601d\u3044\u8fbc\u307e\u305a\u306b\u3001\u8a34\u6c42\u529b\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3001\u67d4\u8edf\u306b\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u8996\u70b9\u3082\u4f75\u305b\u6301\u3063\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<h3><b>5-5. \u9867\u5ba2\u304c\u8a71\u3059\u8a00\u8449<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u9867\u5ba2\u304c\u3001\u65e5\u5e38\u7684\u306b\u4f7f\u3063\u3066\u3044\u308b\u8a00\u8449\u3092\u4f7f\u3046\u3068\u3001\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u529b\u3084\u5171\u611f\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u300c\u30a8\u30cd\u30eb\u30ae\u30fc\u6599\u91d1\u306e\u9ad8\u9a30\u304c\u3001\u5bb6\u8a08\u306b\u91cd\u304f\u306e\u3057\u304b\u304b\u308b\u2026\u2026\u300d\u3068\u304a\u56f0\u308a\u306e\u65b9\u3078\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3000\u2193<br \/>\n<\/span><b><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/span>\u300c\u4eca\u6708\u306e\u96fb\u6c17\u4ee3\u3001\u9ad8\u304f\u306a\u3044\uff1f\uff01\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u601d\u3063\u305f\u3089\u3002<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u3053\u3068\u3092\u3088\u304f\u77e5\u3089\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u3057\u3063\u304b\u308a\u30ea\u30b5\u30fc\u30c1\u3057\u305f\u3046\u3048\u3067\u3001\u66f8\u304d\u624b\u306e\u72ec\u308a\u3088\u304c\u308a\u3067\u306f\u306a\u3044\u8a00\u8449\u9078\u3073\u3092\u3057\u3088\u3046\u3002<\/span><\/p>\n<h3><b>5-6. \u9867\u5ba2\u3092\u4e3b\u8a9e\u306b\u3057\u305f\u80fd\u52d5\u614b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u66f8\u304f\u3068\u304d\u306b\u306f\u3001\u300c\uff08\u4f01\u696d\u306b\u3088\u3063\u3066\uff09\u301c\u3055\u308c\u308b\u300d\u300c\uff08\u4f01\u696d\u304c\uff09\u301c\u3092\u63d0\u4f9b\u3059\u308b\u300d\u3068\u3044\u3046\u8868\u73fe\u3067\u306f\u306a\u304f\u3001<\/span><b>\u300c\u9867\u5ba2\u304c\u3001\u25cb\u25cb\u306b\u306a\u308b\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u8a00\u3044\u56de\u3057\u3092\u610f\u8b58\u3057\u3088\u3046\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u3072\u3068\u304f\u3061\u98f2\u3093\u3067\u3044\u305f\u3060\u304f\u3060\u3051\u3067\u3001\u304a\u3044\u3057\u3044\u5e78\u305b\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3000\u2193<br \/>\n<\/span><b><span style=\"font-weight: 400;\"><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/span>\u3072\u3068\u304f\u3061\u98f2\u3080\u3060\u3051\u3067\u3001\u304a\u3044\u3057\u304f\u3066\u5e78\u305b\u306b\u306a\u308b\u3002<\/b><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">2\u3064\u306e\u6587\u3092\u8aad\u307f\u6bd4\u3079\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f8c\u8005\u3067\u306f\u3001\u30b3\u30d4\u30fc\u3067\u63cf\u304b\u308c\u3066\u3044\u308b\u30b7\u30fc\u30f3\u304c\u3001\u982d\u306e\u4e2d\u306b\u30a4\u30e1\u30fc\u30b8\u3068\u3057\u3066\u518d\u751f\u3057\u3084\u3059\u3044\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u8aad\u307f\u624b\u304c\u3001\u300c\u81ea\u5206\u4e8b\u300d\u3068\u3057\u3066\u6349\u3048\u3084\u3059\u304f\u306a\u308b\u306e\u3060\u3002<\/span><\/p>\n<h3><b>5-7. \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3068\u306f\u3001\u5e73\u6613\u306a\u8a00\u3044\u65b9\u3092\u3059\u308b\u3068\u300c\u7269\u8a9e\u3092\u8a9e\u308b\u3053\u3068\u300d\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306f\u5225\u306e\u3082\u306e\u3060\u304c\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001CTA\u3092\u5f37\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5341\u5206\u306a\u8aac\u660e\u304c\u5fc5\u8981\u306a\u306e\u3067\u3001\u3053\u3053\u3067\u306f\u8a73\u8aac\u3057\u306a\u3044\u3002\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/storytelling-35626.html\"><span style=\"font-weight: 400;\">\u307e\u3060\u8aa4\u89e3\u3055\u308c\u304c\u3061\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\uff5c\u305d\u306e\u672c\u8cea\u3068\u5b9f\u8df5\u306e\u30b3\u30c4\u3068\u306f<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306b\u76ee\u3092\u901a\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h3><b>5-8. \u30d1\u30ef\u30fc\u30ef\u30fc\u30c9<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d1\u30ef\u30fc\u30ef\u30fc\u30c9\uff08\u5f37\u529b\u306a\u8a00\u8449\uff09\u306f\u3001\u8aad\u307f\u624b\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u8a00\u8449\u3067\u3042\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u25bc \u30d1\u30ef\u30fc\u30ef\u30fc\u30c9\u306e\u4f8b<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137; margin-top: 0;\">\n<p><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u7121\u6599\u30010\u5186\u3001\u30bf\u30c0<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u9650\u5b9a\u3001\u4eca\u3060\u3051\u3001\u6b8b\u308a\u308f\u305a\u304b<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u8fd4\u54c1\u4fdd\u8a3c\u3001\u25cb\u5e74\u4fdd\u8a3c\u4ed8<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u5b9f\u8a3c\u6e08\u307f<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u65b0\u3057\u3044\u3001\u6700\u65b0\u3001\u65b0\u767b\u5834\u3001\u65b0\u624b\u6cd5\u3001\u65b0\u578b\u3001\u65b0\u88fd\u54c1<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u3064\u3044\u306b\u3001\u3044\u3088\u3044\u3088\u3001\u3068\u3046\u3068\u3046<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u5024\u5f15\u304d\uff08\u25cb\uff05 OFF\u3001\u25cb\u25cb\u5186\u5f15\u304d\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u65e5\u4ed8\u30fb\u5e74\uff082023\u5e74\u30014\u670815\u65e5\u3001\u4eca\u5e74\u3001\u660e\u65e5\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u77ed\u671f\u9593\uff08\u3072\u3068\u6669\u3067\u30015\u65e5\u9593\u3067\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u305f\u3063\u305f1\u3064\u306e\u3001\u552f\u4e00\u306e<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u7981\u6b62\uff08\u301c\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3001\u307e\u3060\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u3069\u3046\u3084\u3063\u3066\u301c\u3057\u305f\u306e\u304b\uff1f\uff08\u4f8b\uff1a\u79c1\u306f\u3069\u3046\u3084\u3063\u3066\u6bdb\u7a74\u3092\u6d88\u3057\u305f\u306e\u304b\uff1f\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u4eba\u9593\u306e\u6b32\u30fb\u4e0d\u5b89\u30fb\u640d\u5931\u306b\u304b\u304b\u308f\u308b\u8868\u73fe<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001\u30d1\u30ef\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3044\u3059\u304e\u308b\u3068\u3001\u300c\u717d\u3063\u3066\u3044\u308b\u300d\u300c\u54c1\u304c\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u30cf\u30c3\u3068\u3055\u305b\u308b\u300d\u300c\u30ae\u30e7\u30c3\u3068\u3055\u305b\u308b\u300d\u3053\u3068\u306b\u8d70\u308a\u3059\u304e\u308b\u306e\u306f\u3001\u304a\u3059\u3059\u3081\u3057\u306a\u3044\u3002\u4eba\u306e\u76ee\u3092\u7559\u3081\u308b\u3053\u3068\u306f\u3067\u304d\u3066\u3082\u3001CTA\u306b\u306a\u3089\u306a\u3044\u304b\u3089\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u304f\u307e\u3067\u3082\u300c\u30b9\u30d1\u30a4\u30b9\u300d\u3068\u3057\u3066\u4f7f\u3046\u59ff\u52e2\u3092\u5fd8\u308c\u306a\u3044\u3067\u307b\u3057\u3044\u3002<\/span><\/p>\n<h2><b>6. \u307e\u3068\u3081<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u300c\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u30c6\u30fc\u30de\u306b\u89e3\u8aac\u3057\u305f\u3002\u8981\u70b9\u3092\u7c21\u5358\u306b\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u5f37\u3044CTA\u3092\u3082\u305f\u3089\u3059\u6226\u7565\u7684\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u3053\u3068<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u4e8b\u3068\u306f\u3001\u8003\u3048\u308b\u3053\u3068<\/span><\/p>\n<\/div>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u91cd\u8981\u306a\u8003\u3048\u65b9\u306f\u300e1\u306e\u6cd5\u5247\uff08\u30eb\u30fc\u30eb\u30fb\u30aa\u30d6\u30fb\u30ef\u30f3\uff09\u300f\u3067\u3042\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137; margin-top: 0;\">\n<p><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>1\u4eba\u306e\u30bf\u30fc\u30b2\u30c3\u30c8<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>1\u3064\u306e\u30e1\u30c3\u30bb\u30fc\u30b8<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>1\u3064\u306eCTA<\/span><\/p>\n<\/div>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u6210\u679c\u304c\u9ad8\u307e\u308b\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u3068\u3057\u3066\u4ee5\u4e0b\u3092\u89e3\u8aac\u3057\u305f\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137; margin-top: 0;\">\n<p><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u30a4\u30f3\u30b5\u30a4\u30c8<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u30a8\u30d3\u30c7\u30f3\u30b9<\/span><\/p>\n<\/div>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6d41\u308c\u306f\u6b21\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137; margin-top: 0;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ea\u30b5\u30fc\u30c1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f01\u753b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63a8\u6572<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6821\u6b63<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6700\u7d42\u30c1\u30a7\u30c3\u30af<\/span><\/li>\n<\/ol>\n<\/div>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u3081\u308b8\u3064\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u3092\u7d39\u4ecb\u3057\u305f\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137; margin-top: 0;\">\n<p><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u6570\u5b57<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u7591\u554f\u5f62<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u77ed\u304f\u3059\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u9577\u304f\u3059\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u9867\u5ba2\u304c\u8a71\u3059\u8a00\u8449<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u9867\u5ba2\u3092\u4e3b\u8a9e\u306b\u3057\u305f\u80fd\u52d5\u614b<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 10px; color: #333399;\">\u25cf <\/span><\/b>\u30d1\u30ef\u30fc\u30ef\u30fc\u30c9<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u3055\u3066\u3001\u3053\u3053\u307e\u3067\u8aad\u3093\u3067\u3044\u305f\u3060\u304f\u3068\u3001\u57fa\u672c\u306e\u8003\u3048\u65b9\u3068\u30b9\u30d1\u30a4\u30b9\u3068\u3057\u3066\u306e\u30c6\u30af\u30cb\u30c3\u30af\u304c\u8eab\u306b\u3064\u3044\u305f\u306f\u305a\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u6975\u3081\u305f\u3044\u65b9\u306f\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/copywriting101\"><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u521d\u7d1a\u8b1b\u5ea7<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u8aad\u307f\u9032\u3081\u3066\u307b\u3057\u3044\u3002\u305a\u3070\u308a<\/span><b>\u300c\u58f2\u308c\u308b\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306e10\u30b9\u30c6\u30c3\u30d7\u300d<\/b><span style=\"font-weight: 400;\">\u3092\u516c\u958b\u4e2d\u3067\u3042\u308b\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\u3002\u305d\u308c\u306f\u5f37\u3044CTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u3092\u3082\u305f\u3089\u3059\u3001\u6226\u7565\u7684\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u3053\u3068\u3067\u3042\u308b\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u6226\u5834\u304c\u30c7\u30b8\u30bf\u30eb\u5316\u3057\u305f\u4eca\u3001\u3042\u3089\u3086\u308b\u4f01\u696d\u304c\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u5411\u304d\u5408\u3063\u3066\u3044\u308b\u3002 \u3057\u304b\u3057\u3001\u3053\u3093\u306a\u60a9\u307f\u3092\u62b1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"acf":[],"_links":{"self":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/47327"}],"collection":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/comments?post=47327"}],"version-history":[{"count":8,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/47327\/revisions"}],"predecessor-version":[{"id":47427,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/47327\/revisions\/47427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media\/47329"}],"wp:attachment":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media?parent=47327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/categories?post=47327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}