{"id":46625,"date":"2022-12-05T09:00:17","date_gmt":"2022-12-05T00:00:17","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=46625"},"modified":"2023-09-27T12:20:50","modified_gmt":"2023-09-27T03:20:50","slug":"google-e-a-t","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/google-e-a-t-46625.html","title":{"rendered":"Google\u300cE-A-T\u300d\u3068\u306f\uff1f\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u306e\u9ad8\u3081\u65b9"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u300cE-A-T\u300d\u306f\u3001\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u8a00\u8449\u3067\u3001Google\u306e\u9020\u8a9e\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u306eGoogle\u304c\u3001\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u6700\u91cd\u8996\u3057\u3066\u3044\u308b\u6307\u6a19\u3067\u3042\u308a\u3001SEO\u5b9f\u8df5\u8005\u306a\u3089\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u6982\u5ff5\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u805e\u3044\u305f\u3053\u3068\u306f\u3042\u3063\u3066\u3082\u3001\u30a4\u30de\u30a4\u30c1\u809a\u843d\u3061\u3057\u3066\u3044\u306a\u3044\u4eba\u304c\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u305d\u306e\u539f\u56e0\u306f\u3001\u8ab0\u304b\u306e\u89e3\u91c8\u3092\u5165\u308c\u305f\u4e8c\u6b21\u60c5\u5831\u3067\u3001\u7406\u89e3\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u304b\u3089\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><b>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u3042\u306a\u305f\u306b\u7d76\u5bfe\u306b\u5fc5\u8981\u306aE-A-T\u306e\u6982\u5ff5\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066\u307b\u3057\u304f\u3001\u82f1\u8a9e\u7248\u3057\u304b\u5b58\u5728\u3057\u306a\u3044Google\u306e\u516c\u5f0f\u8a00\u53ca\u306a\u3069\u3001\u4e00\u6b21\u60c5\u5831\u3092\u5f15\u3063\u5f35\u308a\u306a\u304c\u3089\u3001E-A-T\u3092\u89e3\u8aac\u3059\u308b\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u5177\u4f53\u7684\u306b\u3001\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u306e\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u4eba\u306b\u306f\u3001E-A-T\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u884c\u52d5\uff08\u3084\u308b\u3079\u304d\u3053\u3068\uff0f\u3084\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3053\u3068\uff09\u306e\u30ea\u30b9\u30c8\u3082\u7528\u610f\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-A-T\u3092\u7406\u89e3\u3057\u3066\u3001\u672c\u5f53\u306b\u8cea\u306e\u9ad8\u3044\u30da\u30fc\u30b8\u3092\u4f5c\u308b\u305f\u3081\u306e\u3001\u7b2c\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u305d\u3046\u3002<\/span><\/p>\n<h2><b>1. Google E-A-T \u306e\u6982\u8981<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/google-e-a-t-02.png\" alt=\"Google E-A-T\u306e\u5186\u30b0\u30e9\u30d5\" width=\"1200\" height=\"847\" class=\"aligncenter size-full wp-image-46627\" \/><\/p>\n<p><span style=\"font-weight: 400;\">E-A-T\u306b\u3064\u3044\u3066\u6df1\u6398\u308a\u3057\u3066\u3044\u304f\u524d\u306b\u3001\u7c21\u5358\u306b\u6982\u8981\u304b\u3089\u62bc\u3055\u3048\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h3><b>1-1. E-A-T\uff1d\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">E-A-T\u3068\u306f\u3001<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Expertise\uff08\u5c02\u9580\u6027\uff09<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Authoritativeness\uff08\u6a29\u5a01\u6027\uff09<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Trustworthiness\uff08\u4fe1\u983c\u6027\uff09<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u304c\u3001<\/span><b>Web\u30da\u30fc\u30b8\u306e\u300c\u54c1\u8cea\u300d\u3092\u8a55\u4fa1\u3059\u308b\u6982\u5ff5<\/b><span style=\"font-weight: 400;\">\u3068\u3057\u3066\u4f5c\u3063\u305f\u3001Google\u30aa\u30ea\u30b8\u30ca\u30eb\u7528\u8a9e\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3><b>1-2. \u8cea\u304c\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\uff1dE-A-T\u304c\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u8fd1\u5e74\u306eSEO\u3067\u306f\u3001<\/span><b>\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u300d<\/b><span style=\"font-weight: 400;\">\u304c\u91cd\u8996\u3055\u308c\u308b\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u79c1\u305f\u3061\u30d0\u30ba\u90e8\u3082\u3001\u300c\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u4f5c\u308b\u610f\u7fa9\u3092\u3001\u8a34\u3048\u7d9a\u3051\u3066\u304d\u305f\uff08\u53c2\u8003\uff1a\u200b\u200b<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/what-is-a-content-24305.html\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u898b\u305f\u4eba\u306e\u300c\u4eba\u751f\u306e\u8cea\u300d\u3092\u4e0a\u3052\u308b\u3082\u306e<\/span><\/a><span style=\"font-weight: 400;\">\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u306f\u5b9a\u91cf\u5316\u3057\u306b\u304f\u3044\uff08\u6570\u5024\u5316\u3057\u306b\u304f\u3044\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3053\u3067\u3001Google\u304c\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u3084\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u3068\u300cGoogle\u304c\u8003\u3048\u308b\u8cea\u306e\u9ad8\u3055\u300d\u3092\u5171\u6709\u3059\u308b\u305f\u3081\u306b\u751f\u307f\u51fa\u3057\u305f\u306e\u304c\u3001E-A-T\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3><b>1-3. 2018\u5e748\u6708\u306eMedic Update\u4ee5\u964d\u306b\u3088\u304f\u77e5\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">E-A-T\u306e\u6982\u5ff5\u306f\u30012014\u5e74\u9803\u306b\u306f\u5b58\u5728\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u308b\uff08\u5f8c\u307b\u3069\u7d39\u4ecb\u3059\u308b\u300e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300f\u306b\u3066\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3060\u3001\u4e00\u822c\u7684\u306b\u3088\u304f\u77e5\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u306f\u30012018\u5e748\u6708\u4ee5\u964d\u306e\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2018\u5e748\u6708\u306f\u3001\u82f1\u8a9e\u570f\u306eGoogle\u3067Medic Update\u304c\u516c\u958b\u3055\u308c\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3060\uff08\u65e5\u672c\u3067\u306f\u4e00\u8db3\u65e9\u304f\u30012017\u5e7412\u6708\u306e\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u8a72\u5f53\u3059\u308b\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65e5\u672c\u3067\u306f\u3001\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067<\/span><b>\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/what-is-ymyl-49064.html\">YMYL<\/a>\u300d<\/b><span style=\"font-weight: 400;\">\u304c\u3088\u304f\u77e5\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u304c\u3001YMYL\u306e\u8a55\u4fa1\u9805\u76ee\u3068\u3057\u3066\u300cE-A-T\u300d\u3082\u30d5\u30a3\u30fc\u30c1\u30e3\u30fc\u3055\u308c\u305f\u3002<\/span><\/p>\n<h3><b>1-4. YMYL\u3068E-A-T\u306e\u9055\u3044<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u300cYMYL\u3068E-A-T\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u8cea\u554f\u304c\u591a\u3044\u306e\u3067\u3001\u3053\u3053\u3067\u89e6\u308c\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YMYL\u306f\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u304c\u6271\u3046\u30c8\u30d4\u30c3\u30af\u306e\u5206\u91ce\u3092\u793a\u3059\u6982\u5ff5\u3067\u3001E-A-T\u306f\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u57fa\u6e96\u3067\u3042\u308b\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"background-color: #33333317;\"><\/td>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u7565\u3059\u524d\u306e\u8a9e\u53e5<\/b><\/p>\n<\/td>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u5bfe\u8c61<\/b><\/p>\n<\/td>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u610f\u5473<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>YMYL<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Your Money or Your Life<br \/>\n<\/span><span style=\"font-weight: 400;\">\uff08\u304a\u91d1\u304b\u4eba\u751f\u304b\uff09<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u304c\u6271\u3046\u30c8\u30d4\u30c3\u30af<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u4eba\u9593\u306e\u5e78\u798f\u30fb\u5065\u5eb7\u30fb\u7d4c\u6e08\u7684\u5b89\u5b9a\u30fb\u5b89\u5168\u30fb\u751f\u547d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30c8\u30d4\u30c3\u30af<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>E-A-T<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Expertise<br \/>\n<\/span><span style=\"font-weight: 400;\">Authoritativeness<br \/>\n<\/span><span style=\"font-weight: 400;\">Trustworthiness<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306e\u54c1\u8cea<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nGoogle\u306f\u3001\u3042\u3089\u3086\u308b\u30b5\u30a4\u30c8\u30fb\u30da\u30fc\u30b8\u306b\u5bfe\u3057\u3066E-A-T\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u304c\u3001<\/span><\/p>\n<p><b>\u300c\u305d\u306e\u4e2d\u3067\u3082\u3068\u304f\u306b\u3001E-A-T\u304c\u91cd\u8996\u3055\u308c\u308b\u306e\u304cYMYL\u306e\u5206\u91ce\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u95a2\u4fc2\u6027\u306b\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308b\u304c\u3001\u8aa4\u89e3\u306a\u304d\u3088\u3046\u306b\u4ed8\u3051\u52a0\u3048\u308b\u3068\u3001\u300cE-A-T\uff1dYMYL\u306b\u5fc5\u8981\u306a\u6982\u5ff5\u300d\u3067\u306f\u306a\u3044\u3002YMYL\u4ee5\u5916\u3067\u3082\u3001\u3042\u3089\u3086\u308b\u30c8\u30d4\u30c3\u30af\u3067\u3001E-A-T\u304c\u691c\u7d22\u8a55\u4fa1\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u304c\u3056\u3063\u304f\u308a\u3068\u3057\u305fE-A-T\u306e\u6982\u8981\u3060\u3002\u7d9a\u3051\u3066\u3001\u5b9f\u969b\u306bGoogle\u306f\u3069\u3046\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u6df1\u6398\u308a\u3057\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h2><b>2. E-A-T\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u3066\u3044\u308b2\u3064\u306eGoogle\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">E-A-T\u3092\u3001\u30cb\u30e5\u30a2\u30f3\u30b9\u3082\u542b\u3093\u3067\u6b63\u3057\u304f\u809a\u843d\u3061\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u4e00\u6b21\u60c5\u5831\u306b\u3042\u305f\u3063\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-A-T\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u3066\u3044\u308b\u30012\u3064\u306eGoogle\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/span><\/p>\n<h3><b>2-1. \u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff082022\u5e747\u6708\u66f4\u65b0\uff09<\/b><\/h3>\n<p>\n<span style=\"font-weight: 400;\">1\u3064\u3081\u306f\u300e<\/span><b>\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/b><span style=\"font-weight: 400;\">\u300f\u3067\u3042\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/google-e-a-t-03.png\" alt=\"General Guidelines Overview\" width=\"1200\" height=\"675\" class=\"aligncenter size-full wp-image-46628\" \/><\/p>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">searchqualityevaluatorguidelines.pdf<\/span><\/a><\/p>\n<h4><b>Google\u306e\u5916\u90e8\u30b9\u30bf\u30c3\u30d5\u5411\u3051\u5185\u90e8\u30de\u30cb\u30e5\u30a2\u30eb<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001Google\u306e\u5185\u90e8\u30de\u30cb\u30e5\u30a2\u30eb\u3067\u3001\u691c\u7d22\u8a55\u4fa1\u8005\u5411\u3051\u306e\u3082\u306e\u3060\u3002\u691c\u7d22\u8a55\u4fa1\u8005\u3068\u306f\u3001Google\u306e\u8a55\u4fa1\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u9069\u5207\u306b\u7a3c\u50cd\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u3001\u624b\u52d5\u3067\u30c6\u30b9\u30c8\u3059\u308b\u5916\u90e8\u30b9\u30bf\u30c3\u30d5\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b9\u30bf\u30c3\u30d5\u304c\u8a55\u4fa1\u3092\u884c\u3046\u624b\u9806\u3084\u3001\u8a55\u4fa1\u9805\u76ee\u30fb\u57fa\u6e96\u304c\u8a73\u7d30\u306b\u30ac\u30a4\u30c9\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001<\/span><b>\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306b\u3057\u3066\u307f\u308c\u3070\u3001Google\u306e\u8a55\u4fa1\u9805\u76ee\u30fb\u57fa\u6e96\u304c\u57a3\u9593\u898b\u3089\u308c\u308b\u6587\u66f8<\/b><span style=\"font-weight: 400;\">\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<h4><b>E-A-T\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u305f\u539f\u6587<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u300cE-A-T\u300d\u304c\u767b\u5834\u3059\u308b\u3053\u3068\u304b\u3089\u3001E-A-T\u306e\u5b58\u5728\u304c\u660e\u3089\u304b\u3068\u306a\u3063\u305f\u3002\u3069\u306e\u3088\u3046\u306b\u767b\u5834\u3059\u308b\u304b\u3001\u4ee5\u4e0b\u304c\u539f\u6587\u3067\u3042\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 10px #3333331f;\">\n<p><span style=\"color: #3366ff;\"><strong>3.1\u3000Page Quality Rating: Most Important Factors<\/strong><\/span><\/p>\n<p>Here are the most important factors to consider when selecting an overall Page Quality rating:<br \/>\n\u3000\u3000\u25cf \u3000ThePurpose of the Page\u00a0<br \/>\n\u3000\u3000\u25cf \u3000Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic.\u00a0 Use your \u3000\u3000\u3000research on the additional factors below to inform your rating.<br \/>\n\u3000\u3000\u25cf \u3000Main Content Quality and Amount: The rating should be based on the landing page of the task URL.<br \/>\n\u3000\u3000\u25cf \u3000Website Reputation\/reputation about who is responsible for the MC: Links to help with reputation research \u3000\u3000\u3000will be provided.<\/p>\n<p>Note: Some tasks may ask you to view the page on your phone, but todo research\uff08e.g., finding website information and reputation\uff09on your desktop.\u00a0 Other tasks may ask you to do\u00a0 everything on desktop.\u00a0 Please follow instructions in the task.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>3.2\u3000Expertise, Authoritativeness, and Trustworthiness\uff08E-A-T\uff09<\/strong><\/span><\/p>\n<p>The amount of expertise, authoritativeness, and trustworthiness\uff08E-A-T\uff09is very important.\u00a0 Please consider:<\/p>\n<p>\u3000\u3000\u25cf \u3000The expertise of the creator of the MC.<br \/>\n\u3000\u3000\u25cf \u3000The authoritativeness of the creator of the MC, the MC itself, and the website.<br \/>\n\u3000\u3000\u25cf \u3000The trustworthiness of the creator of the MC, theMC itself, and the website.<\/p>\n<\/div>\n<div class=\"attention a-2\" style=\"margin-bottom: 0;\">\n<p><span style=\"font-weight: 400;\">\u3014\u8a33\u3015<br \/>\n<\/span><b>3.1 \u3000\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\uff1a\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u54c1\u8cea\u306e\u7dcf\u5408\u8a55\u4fa1\u3092\u9078\u629e\u3059\u308b\u969b\u306b\u8003\u616e\u3059\u3079\u304d\u3001\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> \u30da\u30fc\u30b8\u306e\u76ee\u7684<br \/>\n<\/b><b><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027<\/b><span style=\"font-weight: 400;\">\uff1a\u3053\u308c\u306f\u91cd\u8981\u306a\u54c1\u8cea\u57fa\u6e96\u3067\u3059\u3002\u3053\u306e\u5f8c\u306b\u8ffd\u8a18\u3059\u308b\u8981\u7d20\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u3001\u8a55\u4fa1\u306b\u5f79\u7acb\u3066\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n<\/span><b><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3068\u91cf<\/b><span style=\"font-weight: 400;\">\uff1a\u30bf\u30b9\u30af\u306eURL\u30da\u30fc\u30b8\u3092\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n<\/span><b><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>Web\u30b5\u30a4\u30c8\u60c5\u5831\uff0f\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cac\u4efb\u8005\u60c5\u5831<\/b><span style=\"font-weight: 400;\">\uff1aWeb\u30b5\u30a4\u30c8\u3084\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n<\/span><b><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>Web\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a55\u5224\uff0f\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cac\u4efb\u8005\u306b\u95a2\u3059\u308b\u8a55\u5224<\/b><span style=\"font-weight: 400;\">\uff1a\u8a55\u5224\u3092\u8abf\u67fb\u3059\u308b\u305f\u3081\u306b\u30ea\u30f3\u30af\u304c\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\uff08\u7565\uff09<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>3.2\u3000\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff08E-A-T\uff09<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff08E-A-T\uff09\u306e\u5ea6\u5408\u3044\u306f\u3001\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3088\u304f\u8abf\u3079\u3066\u304f\u3060\u3055\u3044\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span><\/b>\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u306e\u5c02\u9580\u6027<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span><\/b>\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u3001\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u3001Web\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u6027<br \/>\n<\/span><span style=\"font-weight: 400;\"><b><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span><\/b>\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u3001\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u3001Web\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027<\/span><\/p>\n<\/div>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">searchqualityevaluatorguidelines.pdf<\/span><\/a><span style=\"font-weight: 400;\">\uff08July 28, 2022\uff09<\/span><\/p>\n<h4><b>\u91cd\u8981\u306a2\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u304b\u3089\u308f\u304b\u308b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u30012\u3064\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1\u3064\u3081\u306f\u3001\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u57fa\u6e96\u3068\u3057\u3066\u3001Google\u304cE-A-T\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3042\u308b\uff08\u201c\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u201d\u3068\u3057\u3066\u767b\u5834\u3059\u308b\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2\u3064\u3081\u306f\u3001E-A-T\u306f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u8005\u300d\u300cWeb\u30b5\u30a4\u30c8\u300d\u306b\u5bfe\u3057\u3066\u3001\u500b\u5225\u306b\u691c\u8a3c\u3055\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u306e\u5c02\u9580\u6027\u304c\u9ad8\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u4f5c\u6210\u3057\u305f\u4eba\u7269\u304c\u7121\u8cc7\u683c\u3067\u5c02\u9580\u6027\u3092\u6301\u3061\u5408\u308f\u305b\u3066\u3044\u306a\u304b\u3063\u305f\u3089\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u8a55\u4fa1\u306f\u4f4e\u304f\u306a\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<h4><b>E-A-T\u306e\u57fa\u6e96\u306f\u30c8\u30d4\u30c3\u30af\u306b\u3088\u3063\u3066\u7570\u306a\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u6c17\u306b\u306a\u308b\u306e\u304c\u3001\u5177\u4f53\u7684\u306b\u4f55\u3092\u3082\u3063\u3066\u300c\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u304c\u6c7a\u307e\u308b\u306e\u304b\uff1f\u300d\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u25cb\u25cb\u304c\u3042\u308b\u3068\u3001\u30b9\u30b3\u30a2\u25cf\u70b9\u300d\u3068\u3044\u3046\u5177\u5408\u306b\u5358\u7d14\u5316\u3055\u308c\u3066\u3044\u308c\u3070\u308f\u304b\u308a\u3084\u3059\u3044\u306e\u3060\u304c\u3001E-A-T\u306f\u3082\u3063\u3068\u6982\u5ff5\u7684\u3067\u3042\u308a\u3001\u304b\u3064\u5909\u52d5\u6027\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u306e\u306f\u3001<\/span><b>E-A-T\u306e\u8a55\u4fa1\u57fa\u6e96\u306f\u3001\u30c8\u30d4\u30c3\u30af\u306b\u3088\u3063\u3066\u5909\u308f\u308b<\/b><span style=\"font-weight: 400;\">\u306e\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300f\u306b\u304a\u3051\u308bE-A-T\u306e\u5b9a\u7fa9\u7684\u306a\u8aac\u660e\u306f\u3001\u5148\u306e\u5f15\u7528\u3067\u3059\u3079\u3066\u3060\u304c\u3001\u305d\u306e\u5f8c\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u7684\u306b\u8a55\u4fa1\u624b\u6cd5\u304c\u89e3\u8aac\u3055\u308c\u3066\u3044\u304f\u306a\u304b\u3067\u3001\u65ad\u7247\u7684\u306b\u767b\u5834\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u304c\u30bf\u30b9\u30af\u3068\u3057\u3066\u53d7\u3051\u53d6\u3063\u305fURL\u3092\u3001\u300c\u975e\u5e38\u306b\u9ad8\u3044\u30ec\u30d9\u30eb\u306eE-A-T\u300d\u3068\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u5834\u5408\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<div class=\"attention a-2\">\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u304c\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3068\u3063\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3064\u304b\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u5bb6\u306f\u8ab0\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u30c8\u30d4\u30c3\u30af\u3067\u3001\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u306f\u4f55\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u30c8\u30d4\u30c3\u30af\u3067\u306f\u3001\u4f55\u304c\u6a29\u5a01\u6027\u3092\u4f5c\u308b\u306e\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-A-T\u306e\u57fa\u6e96\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Google\u306e\u8a55\u4fa1\u8005\u3082\u3001\u305d\u308c\u305e\u308c\u306e\u30c8\u30d4\u30c3\u30af\u306b\u5408\u308f\u305b\u3066\u81ea\u5206\u3067\u8003\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3067\u3001\u3082\u3061\u308d\u3093\u79c1\u305f\u3061\u3082\u3001\u81ea\u5206\u304c\u6271\u3046\u30c8\u30d4\u30c3\u30af\u306b\u5408\u308f\u305b\u3066\u3001\u4f55\u304c\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u306a\u306e\u304b\u3001\u90fd\u5ea6\u3001\u8003\u3048\u308b\u3053\u3068\u304c\u5927\u5207\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u5185\u5bb9\u306f\u3001\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/google-guidorain-46034.html\"><span style=\"font-weight: 400;\">Google\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u30102022\u5e747\u670828\u65e5\u7248\u3011\u65e5\u672c\u8a9e\u8a33\u3067\u8981\u7d04<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306b\u3066\u8a73\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<h3><b>2-2. How Google Fights Disinformation\uff082019\u5e742\u6708\u767a\u884c\uff09<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u3082\u30461\u3064\u3001E-A-T\u304c\u767b\u5834\u3059\u308bGoogle\u306e\u6587\u66f8\u3068\u3057\u3066\u3001\u300e<\/span><b>How Google Fights Disinformation<\/b><span style=\"font-weight: 400;\">\u300f\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a33\u3059\u3068\u300eGoogle\u304c\u507d\u306e\u60c5\u5831\u306b\u5bfe\u6297\u3059\u308b\u65b9\u6cd5\u300f\u3068\u3044\u3063\u305f\u610f\u5473\u3060\u3002\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u3084\u8aa4\u5831\u306b\u5bfe\u3059\u308bGoogle\u306e\u6d3b\u52d5\u3092\u7d39\u4ecb\u3059\u308b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3067\u3042\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/google-e-a-t-04.png\" alt=\"How Google Fights Disinformation\" width=\"1200\" height=\"675\" class=\"aligncenter size-full wp-image-46631\" \/><\/p>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/www.blog.google\/documents\/37\/How_Google_Fights_Disinformation.pdf\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">How_Google_Fights_Disinformation.pdf<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u4e2d\u306b\u3001<\/span><\/p>\n<p><b>\u300cGoogle\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092\u3069\u306e\u3088\u3046\u306b\u8a55\u4fa1\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u30c8\u30d4\u30c3\u30af\u304c\u51fa\u3066\u304f\u308b\u306e\u3067\u3001\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 3px #3333331f;\">\n<p><span style=\"font-size: 20px; color: #008000;\">How do Google&#8217;s algorithms assess expertise, authority, and trustworthiness?<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><span style=\"font-size: 10px;\">\u25cf\u3000<\/span>Google&#8217;s algorithms identify signals about pages that correlate with trustworthiness and authoritativeness. \u3000 The<\/span><span style=\"font-size: 16px;\">\u00a0best known of these signals is PageRank, which uses links on the web to understand authoritativeness.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><span style=\"font-size: 10px;\">\u25cf\u3000<span style=\"font-size: 16px;\">We are constantly evolving these algorithms to improve results \u30fc not least because the web itself keeps \u3000changing.\u00a0 For instance, in 2017 alone, we ran over 200,000 experiments with trained external Search Evaluators \u3000and live user tests, resulting in more than 2,400 updates to Google Search algorithms.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><span style=\"font-size: 10px;\">\u25cf\u3000<span style=\"font-size: 16px;\">To perform these evaluations, we work with Search Quality Evaluators who help us measure the quality of Search \u3000results on an ongoing basis.\u00a0 Evaluators assess whether a website provides users who click on it with the content \u3000they were looking for, and they evaluate the quality of results based on the expertise, authoritativeness, and \u3000trustworthiness of the content.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><span style=\"font-size: 10px;\">\u25cf\u3000<span style=\"font-size: 16px;\">The resulting ratings do not affect the ranking of any individual website, but they do help us benchmark the \u3000quality of our results, which in turn allows us to build algorithms that globally recognize results that meet high- quality criteria.\u00a0 To ensure a consistent approach, our evaluators use the Search Quality Rater Guidelines\uff08publicly \u3000available online)<span style=\"font-size: 8px;\">18<span style=\"font-size: 16px;\"> which provide guidance and examples for appropriate ratings.\u00a0 To ensure the consistency of the \u3000rating program, Search Quality evaluators must pass a comprehensive exam and are audited on a regular basis.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><span style=\"font-size: 10px;\">\u25cf\u3000<span style=\"font-size: 16px;\">These evaluators also perform evaluations of each improvement to Search we roll out: in side-by-side \u3000experiments, we show evaluators two different sets of Search results, one with the proposed change already \u3000implemented and one without.\u00a0 We ask them which results they prefer and why.\u00a0 This feedback is central to our \u3000launch decisions.<\/span><\/span><\/span><\/p>\n<p>For more information about how our ranking work, please visit:<br \/>\n<span class=\"f-marker-w\" style=\"color: #0000ff;\">www.google.com\/search\/howsearchworks<\/span><\/p>\n<\/div>\n<div class=\"attention a-2\" style=\"margin-bottom: 0;\">\n<p><span style=\"font-weight: 400;\">\u3014\u8a33\u3015<br \/>\n<\/span><b>Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092\u3069\u306e\u3088\u3046\u306b\u8a55\u4fa1\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px;\">\u25cf<\/span> Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u4fe1\u983c\u6027\u3068\u6a29\u5a01\u6027\u306b\u76f8\u95a2\u3059\u308b\u30b7\u30b0\u30ca\u30eb\u3092\u8b58\u5225\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b7\u30b0\u30ca\u30eb\u306e\u4e2d\u3067\u6700\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u306e\u306f\u3001Web\u4e0a\u306e\u30ea\u30f3\u30af\u3092\u5229\u7528\u3057\u3066\u6a29\u5a01\u6027\u3092\u7406\u89e3\u3059\u308bPageRank\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px;\">\u25cf <\/span>\u79c1\u305f\u3061\u306f\u3001\u691c\u7d22\u7d50\u679c\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u9032\u5316\u3055\u305b\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u3068\u3044\u3046\u306e\u3082\u3001Web\u81ea\u4f53\u304c\u5909\u5316\u3057\u7d9a\u3051\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u30022017\u5e74\u3060\u3051\u3067\u3082\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3055\u308c\u305f\u5916\u90e8\u306e\u691c\u7d22\u8a55\u4fa1\u8005\u3068\u30e9\u30a4\u30d6\u306e\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306720\u4e07\u56de\u4ee5\u4e0a\u306e\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u305d\u306e\u7d50\u679c\u3001Google\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b2,400\u56de\u4ee5\u4e0a\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px;\">\u25cf <\/span>\u3053\u308c\u3089\u306e\u8a55\u4fa1\u3092\u884c\u3046\u305f\u3081\u306b\u3001Google\u306f\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u3068\u9023\u643a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u3092\u6e2c\u5b9a\u3059\u308b\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u306f\u3001Web\u30b5\u30a4\u30c8\u304c\u3001\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u63a2\u3057\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u8a55\u4fa1\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u306b\u57fa\u3065\u3044\u3066\u3001\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px;\">\u25cf <\/span>\u3053\u306e\u8a55\u4fa1\u7d50\u679c\u306f\u3001\u500b\u3005\u306eWeb\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u5f71\u97ff\u3057\u307e\u305b\u3093\u304c\u3001\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001\u305d\u306e\u7d50\u679c\u3001\u9ad8\u54c1\u8cea\u57fa\u6e96\u3092\u6e80\u305f\u3057\u305f\u691c\u7d22\u7d50\u679c\u3092\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u63d0\u4f9b\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u7d71\u4e00\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u62c5\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u306f\u3001\u7684\u78ba\u306a\u8a55\u4fa1\u3092\u884c\u3046\u305f\u3081\u306e\u30ac\u30a4\u30c9\u3068\u4e8b\u4f8b\u3092\u793a\u3057\u305f\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u4e00\u822c\u516c\u958b\uff09\u3092\u4f7f\u7528\u3057\u3066\u3001\u8a55\u4fa1\u3092\u884c\u3044\u307e\u3059\u3002\u8a55\u4fa1\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e00\u8cab\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u306f\u7dcf\u5408\u8a66\u9a13\u306b\u5408\u683c\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u305a\u3001\u5b9a\u671f\u7684\u306b\u76e3\u67fb\u3092\u53d7\u3051\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px;\">\u25cf <\/span>\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u306f\u3001\u79c1\u305f\u3061\u304c\u5b9f\u65bd\u3059\u308b\u691c\u7d22\u6539\u5584\u306e\u8a55\u4fa1\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u3069\u3061\u3089\u306e\u7d50\u679c\u3092\u597d\u3080\u304b\u3001\u307e\u305f\u305d\u306e\u7406\u7531\u3092\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002\u3053\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u30ed\u30fc\u30f3\u30c1\u6c7a\u5b9a\u306e\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a73\u3057\u304f\u306f\u3001<\/span><a href=\"http:\/\/www.google.com\/search\/howsearchworks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">www.google.com\/search\/howsearchworks<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 \u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<\/div>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/www.blog.google\/documents\/37\/How_Google_Fights_Disinformation.pdf\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">How_Google_Fights_Disinformation.pdf<\/span><\/a><\/p>\n<h4><b>\u88ab\u30ea\u30f3\u30af\u306f\u6a29\u5a01\u6027\u3068\u3064\u306a\u304c\u3063\u3066\u3044\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u4e0a\u8a18\u304b\u3089\u308f\u304b\u308b\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u6ce8\u76ee\u3057\u305f\u3044\u306e\u306f\u3001<\/span><b>\u6a29\u5a01\u6027\u306e\u6587\u8108\u3067\u3001PageRank\uff08*1\uff09\u306b\u304a\u3051\u308b\u30ea\u30f3\u30af\u3001\u3064\u307e\u308a\u300c\u88ab\u30ea\u30f3\u30af\u300d\u306e\u8a71\u304c\u51fa\u3066\u304f\u308b<\/b><span style=\"font-weight: 400;\">\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u304c\u6a29\u5a01\u6027\u3092\u6e2c\u308b\u969b\u306b\u3001\u300c\u88ab\u30ea\u30f3\u30af\u300d\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3046\u304b\u304c\u3048\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*1\uff1aPageRank\u306f\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/pagerank-41500.html\"><span style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u30e9\u30f3\u30af\u3068\u306f\uff1f\u4eca\u3067\u3082\u610f\u8b58\u3059\u308b\u3079\u304d\u7406\u7531\u3068\u8abf\u3079\u65b9\u3092\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306b\u8a73\u3057\u3044\u3002<\/span><\/p>\n<h4><b>E-A-T\uff1d\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6307\u6a19\u3067\u306f\u306a\u3044<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u3082\u3046\u3072\u3068\u3064\u306e\u6ce8\u76ee\u70b9\u306f\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u57fa\u3065\u3044\u3066\u884c\u308f\u308c\u308b\u30da\u30fc\u30b8\u54c1\u8cea\u306e\u8a55\u4fa1\u306f\u3001<\/span><\/p>\n<p><b>\u300c\u500b\u3005\u306eWeb\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u5f71\u97ff\u3057\u306a\u3044\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u660e\u793a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3082\u305d\u3082\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u304c\u8a55\u4fa1\u3059\u308b\u306e\u306f\u3001\u300cGoogle\u306e\u691c\u7d22\u7d50\u679c\u300d\u306e\u54c1\u8cea\u3060\u3002\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u5fc5\u8981\u306a\u30da\u30fc\u30b8\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u3001\u3068\u3044\u3046\u69cb\u9020\u306a\u306e\u3067\u3001\u300c\u500b\u3005\u306eWeb\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u5f71\u97ff\u3057\u306a\u3044\u300d\u306f\u5f53\u7136\u3067\u306f\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3060\u3001\u306f\u3063\u304d\u308a\u8a00\u3044\u5207\u3063\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u524d\u8ff0\u306e\u300e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300f\u3067\u30ec\u30af\u30c1\u30e3\u30fc\u3055\u308c\u3066\u3044\u308bE-A-T\u306e\u8a55\u4fa1\u30d7\u30ed\u30bb\u30b9\u3068\u3001\u5b9f\u969b\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6307\u6a19\u306f\u3001\u5225\u3067\u3042\u308b\u3068\u63a8\u5bdf\u3067\u304d\u308b\u3002<\/span><\/p>\n<h4><b>SEO\u5b9f\u8df5\u8005\u304c\u3084\u308b\u3079\u304d\u3053\u3068\u306f\uff1f<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u3092\u8e0f\u307e\u3048\u3066SEO\u5b9f\u8df5\u8005\u304c\u3084\u308b\u3079\u304d\u3053\u3068\u306f\u3001<\/span><\/p>\n<p><b>\u300cE-A-T\u3068\u306f\u3001\u5c02\u9580\u6027\u25cb\u70b9\u3001\u6a29\u5a01\u6027\u25cb\u70b9\u3001\u4fe1\u983c\u6027\u25cb\u70b9\u3068\u3044\u3063\u305f\u5358\u7d14\u306a\u30b9\u30b3\u30a2\u6307\u6a19\u3067\u306f\u306a\u304f\u3001\u3082\u3063\u3068\u5305\u62ec\u7684\u3067\u3001\u5909\u52d5\u6027\u3082\u3042\u308b\u5927\u304d\u306a\u6982\u5ff5\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u8a8d\u8b58\u3057\u305f\u3046\u3048\u3067\u3001<\/span><\/p>\n<p><b>\u300c\u5927\u304d\u306a\u6982\u5ff5\u3060\u304b\u3089\u3053\u305d\u3001\u3053\u3061\u3089\u3082\u5168\u822c\u7684\u306b\u6349\u3048\u3066\u3001\u679d\u8449\u3092\u3044\u3058\u308b\u306e\u3067\u306f\u306a\u304f\u5e79\u3092\u80b2\u3066\u308b\u3064\u3082\u308a\u3067\u3001\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u304c\u5411\u4e0a\u3059\u308b\u3088\u3046\u306b\u6210\u9577\u3059\u308b\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2026\u2026\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u611f\u899a\u7684\u306b\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u3068\u3044\u3046\u4eba\u9593\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306e\u8a55\u4fa1\u7d50\u679c\u306b\u305d\u3050\u3046\u3088\u3046\u306b\u3001Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u7e70\u308a\u8fd4\u3055\u308c\u3066\u3044\u308b\uff08\u5e74\u306b2,400\u56de\u4ee5\u4e0a\u3082\uff01\uff09\u3053\u3068\u304b\u3089\u3001\u305d\u308c\u304c\u4e00\u756a\u306e\u65e9\u9053\u3068\u3044\u3048\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u306f\u3044\u3048\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u6f20\u7136\u3068\u3057\u3059\u304e\u3066\u3001\u3069\u3053\u304b\u3089\u624b\u3092\u3064\u3051\u3066\u3044\u3044\u304b\u3001\u308f\u304b\u3089\u306a\u3044\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u305d\u3082\u305d\u3082\u3001\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u306e\u65e5\u672c\u8a9e\u8a33\u3067\u306f\u3044\u307e\u3044\u3061\u30d4\u30f3\u3068\u3053\u306a\u3044\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u65b9\u5411\u3051\u306b\u3001\u4ee5\u4e0b\u3067\u5177\u4f53\u7684\u306a\u5b9f\u8df5\u306e\u30d2\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0a\u8a18\u306e\u524d\u63d0\u3092\u8e0f\u307e\u3048\u305f\u3046\u3048\u3067\u3001\u8aad\u307f\u9032\u3081\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h2><b>3. E-A-T\u3010E\u3011\u5c02\u9580\u6027\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306fE-A-T\u306e\u3010E\u3011\u3067\u3042\u308b\u300c\u5c02\u9580\u6027\u300d\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u898b\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h3><b>3-1. Expertise\u306e\u610f\u5473<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5148\u306b\u3001\u82f1\u8a9e\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u3064\u304b\u3093\u3067\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306f\u7c73\u56fd\u4f01\u696d\u3067\u3042\u308a\u3001\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u539f\u6587\u306f\u82f1\u8a9e\u3067\u3042\u308b\u3002\u65e5\u672c\u8a9e\u8a33\u306e\u904e\u7a0b\u3067\u3001\u539f\u6587\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u629c\u3051\u843d\u3061\u3001\u65e5\u672c\u4eba\u306b\u3068\u3063\u3066\u308f\u304b\u308a\u3065\u3089\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308b\u304b\u3089\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expertise\u306e\u610f\u5473\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u7cfb\u306e\u82f1\u8a9e\u8f9e\u5178\u3067\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u8a18\u8ff0\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><b><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> \u5c02\u9580\u7684\u77e5\u8b58\u30fb\u7d4c\u9a13\uff0c\u5c02\u9580\u6280\u80fd\uff0c\u9ad8\u5ea6\u306e\u6280\u80fd\uff0c\u5c02\u9580\u7684\u6280\u8853\uff3b\u77e5\u8b58\uff0c\u610f\u898b\uff3d<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a\u30d7\u30ed\u30b0\u30ec\u30c3\u30b7\u30d6 \u30d3\u30b8\u30cd\u30b9\u82f1\u8a9e\u8f9e\u5178<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u30ce\u30a6\u30cf\u30a6, \u5c02\u9580\u77e5\u8b58, \u5c02\u9580\u6280\u8853, \u8155\uff3b\u8155\u524d, \u624b\u8155\uff3d, \u6280\u8853\u7684\u306a\u77e5\u898b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a\u30d3\u30b8\u30cd\u30b9\u6280\u8853\u5b9f\u7528\u82f1\u8a9e\u5927\u8f9e\u5178V6<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u300c\u5c02\u9580\u6027\u3068\u306f\u4f55\u304b\uff1f\u300d\u3068\u3044\u3048\u3070\u3001\u5177\u4f53\u7684\u306b\u306f\u4e0a\u8a18\u3092\u6307\u3059\u3068\u6349\u3048\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<h3><b>3-2. \u5c02\u9580\u6027\u306f\u3069\u3046\u8a55\u4fa1\u3055\u308c\u308b\u304b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5148\u307b\u3069\u300e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300f\u306e\u89e3\u8aac\u3067\u3001E-A-T\u306f\u524d\u534a\u3067\u7c21\u5358\u306b\u5b9a\u7fa9\u304c\u8aac\u660e\u3055\u308c\u305f\u5f8c\u306f\u3001\u6587\u4e2d\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u65ad\u7247\u7684\u306b\u767b\u5834\u3059\u308b\u65e8\u3092\u304a\u4f1d\u3048\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65ad\u7247\u7684\u306a\u767b\u5834\u306e\u4e2d\u304b\u3089\u3001\u300c\u5c02\u9580\u6027\u300d\u306f\u3069\u3046\u8a55\u4fa1\u3055\u308c\u308b\u304b\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3042\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><b>\u25ce \u5c02\u9580\u6027\u304c\u9ad8\u3044\u3068\u8a55\u4fa1\u3055\u308c\u308b\u4f8b<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> \u9069\u5207\u306a\u5c02\u9580\u5bb6\u3084\u8a8d\u5b9a\u3092\u53d7\u3051\u305f\u4eba\u306b\u3088\u3063\u3066\u3001\u5c02\u9580\u7684\u306a\u30b9\u30bf\u30a4\u30eb\u3067\u66f8\u304b\u308c\u3066\u3044\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u304a\u3044\u3066\u4eba\u751f\u7d4c\u9a13\u3092\u7a4d\u3093\u3067\u3044\u308b\u4eba\u304c\u4f5c\u3063\u3066\u3044\u308b<\/span><\/p>\n<\/div>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><b>\u00d7 \u5c02\u9580\u6027\u304c\u4f4e\u3044\u3068\u8a55\u4fa1\u3055\u308c\u308b\u4f8b<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> \u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u5341\u5206\u306a\u5c02\u9580\u77e5\u8b58\u3092\u6709\u3057\u3066\u3044\u306a\u3044\u3002\u305f\u3068\u3048\u3070\u3001\u7a0e\u52d9\u7533\u544a\u306e\u5c02\u9580\u77e5\u8b58\u304c\u660e\u78ba\u3067\u306a\u3044\u4eba\u304c\u4f5c\u6210\u3057\u305f\u7a0e\u52d9\u7533\u544a\u66f8\u306e\u89e3\u8aac\u30d3\u30c7\u30aa\u306a\u3069\u3002<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u3092\u7406\u89e3\u3059\u308b\u3046\u3048\u3067\u6ce8\u610f\u3057\u305f\u3044\u306e\u306f\u3001\u300c\u5c02\u9580\u5bb6\u3068\u3057\u3066\u306e\u8cc7\u683c\u300d\u300c\u516c\u5f0f\u306e\u8a13\u7df4\u3084\u6559\u80b2\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u306a\u3044\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u30c8\u30d4\u30c3\u30af\u306b\u3088\u3063\u3066\u3001E-A-T\u306f\u4f55\u304b\u300d\u306f\u5909\u308f\u308b\u3001\u3068\u3044\u3046\u8a71\u3092\u3057\u305f\u3002\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u304a\u3044\u3066\u3001\u9ad8\u5ea6\u306a\u7d4c\u9a13\u304c\u3042\u308c\u3070\u5c02\u9580\u6027\u3068\u307f\u306a\u3055\u308c\u3001\u305d\u308c\u306f<\/span><b>\u300c\u4eba\u751f\u7d4c\u9a13\u300d<\/b><span style=\"font-weight: 400;\">\u3082\u542b\u307e\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u4f8b\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u3066\u3044\u308b\u306e\u306f\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u809d\u81d3\u304c\u3093\u3092\u60a3\u3063\u305f\u81ea\u5206\u306e\u5927\u5207\u306a\u4eba\u304c\u3001\u3069\u308c\u304f\u3089\u3044\u751f\u304d\u3089\u308c\u305f\u304b\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u304c\u8a9e\u3089\u308c\u3066\u3044\u308b\u30d5\u30a9\u30fc\u30e9\u30e0\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YMYL\u306e\u30c8\u30d4\u30c3\u30af\u3067\u3042\u308b\u304c\u3001\u3053\u306e\u3088\u3046\u306a\u4eba\u751f\u7d4c\u9a13\u3092\u8a9e\u308b\u30c8\u30d4\u30c3\u30af\uff08\u533b\u7642\u30a2\u30c9\u30d0\u30a4\u30b9\u3067\u306f\u306a\u3044\uff09\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u6027\u3068\u306f\u533b\u7642\u8cc7\u683c\u3067\u306f\u306a\u3044\u3002\u4eba\u751f\u7d4c\u9a13\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u3053\u306e\u30d5\u30a9\u30fc\u30e9\u30e0\u3067\u500b\u4eba\u7684\u7d4c\u9a13\u3092\u5171\u6709\u3059\u308b\u4eba\u305f\u3061\u306f\u3001\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\uff08\u5c02\u9580\u5bb6\uff09\u3067\u3059\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3001\u660e\u793a\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u300c\u732b\u306e\u304a\u4e16\u8a71\u300d\u300cMacBook\u306e\u4f7f\u3044\u65b9\u300d\u3068\u3044\u3063\u305f\u65e5\u5e38\u7684\u306a\u5c02\u9580\u77e5\u8b58\u304c\u6c42\u3081\u3089\u308c\u308b\u30c8\u30d4\u30c3\u30af\u3067\u306f\u3001<\/span><b>\u4eba\u751f\u7d4c\u9a13\u3092\u5171\u6709\u3059\u308b\u4e00\u822c\u306e\u4eba\u3005\u304c\u6700\u3082\u5c02\u9580\u7684\u306a\u60c5\u5831\u6e90\u306b\u306a\u308a\u5f97\u308b<\/b><span style=\"font-weight: 400;\">\u3001\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u7363\u533b\u5e2b\u3084\u30b7\u30b9\u30c6\u30e0\u6280\u8853\u8005\u3067\u3042\u308b\u5fc5\u8981\u306f\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u3082\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u306b\u5bfe\u3057\u300c\u4eba\u751f\u7d4c\u9a13\u3092\u5927\u5207\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u300d\u3068\u30a2\u30c9\u30d0\u30a4\u30b9\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<h3><b>3-3. \u5c02\u9580\u6027\u3092\u9ad8\u3081\u308bSEO\u5bfe\u7b56<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u3092\u8e0f\u307e\u3048\u3066\u3001\u3084\u308b\u3079\u304d\u3053\u3068\u3001\u3084\u308b\u3079\u304d\u3067\u306a\u3044\u3053\u3068\u3092\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<h4><b>\u25ce \u3084\u308b\u3079\u304d\u3053\u3068<\/b><\/h4>\n<ul>\n<li aria-level=\"1\"><b>\u5c02\u9580\u6027\u3092\u793a\u3059\u8a3c\u62e0\uff08\u8cc7\u683c\u3001\u53d7\u8cde\u6b74\u3001\u7d4c\u9a13\u306a\u3069\uff09\u3092\u8a18\u8f09\u3059\u308b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u4f01\u696d\u6982\u8981\u3084\u57f7\u7b46\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3067\u81ea\u5206\u304c\u624b\u304c\u3051\u308b\u30c8\u30d4\u30c3\u30af\u306e\u5206\u91ce\u3067\u5c02\u9580\u5bb6\u3067\u3042\u308b\u3053\u3068\u3092\u660e\u793a\u3059\u308b<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u81ea\u5206\u304c\u5c02\u9580\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u5206\u91ce\u306e\u30c8\u30d4\u30c3\u30af\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u8cc7\u683c\u306e\u6709\u7121\u3060\u3051\u3067\u306a\u304f\u6df1\u3044\u7d4c\u9a13\u3092\u8a9e\u308c\u308b\u30c8\u30d4\u30c3\u30af\u306b\u3082\u76ee\u3092\u5411\u3051\u3066\u307f\u3088\u3046<\/span><\/li>\n<li aria-level=\"1\"><b>\u81ea\u5206\u304c\u5c02\u9580\u6027\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u5206\u91ce\u306e\u30c8\u30d4\u30c3\u30af\u306f\u5c02\u9580\u5bb6\u306b\u5bc4\u7a3f\u3057\u3066\u3082\u3089\u3046<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u306b\u5bfe\u3057\u3066\u9069\u7528\u3055\u308c\u308b\u305f\u3081\u3001\u5bc4\u7a3f\u8a18\u4e8b\u3067\u3082\u5c02\u9580\u6027\u306f\u8a55\u4fa1\u3055\u308c\u308b<\/span><\/li>\n<\/ul>\n<h4><b>\u00d7 \u3084\u308b\u3079\u304d\u3067\u306a\u3044\u3053\u3068<\/b><\/h4>\n<ul>\n<li aria-level=\"1\"><b>YMYL\u306e\u30c8\u30d4\u30c3\u30af\u3067\u5c02\u9580\u5bb6\u3067\u306f\u306a\u3044\u306e\u306b\u5c02\u9580\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u3059\u308b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u533b\u7642\u30fb\u5065\u5eb7\u7cfb\u3060\u3051\u3067\u306a\u304f\u3001\u305f\u3068\u3048\u3070\u4f01\u696d\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u6cd5\u52d9\u30fb\u7a0e\u52d9\u30fb\u8ca1\u52d9\u306b\u95a2\u308f\u308b\u5c02\u9580\u30c8\u30d4\u30c3\u30af\u3092\u3001\u5c02\u9580\u5bb6\u3067\u306f\u306a\u3044\u306e\u306b\u4f5c\u3089\u306a\u3044\u3088\u3046\u6ce8\u610f\u3059\u308b<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u81ea\u8eab\u306b\u5c02\u9580\u77e5\u8b58\u304c\u306a\u3044\u5206\u91ce\u306e\u30c8\u30d4\u30c3\u30af\u3092\u6271\u3046<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u8abf\u3079\u305f\u60c5\u5831\u3092\u7d99\u304e\u5408\u308f\u305b\u3066\u8cea\u3092\u9ad8\u3081\u305f\u3068\u3057\u3066\u3082\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u306e\u5c02\u9580\u6027\u304c\u8a8d\u3081\u3089\u308c\u306a\u3044\u3068\u8a55\u4fa1\u3055\u308c\u305a\u306b\u7121\u99c4\u3068\u306a\u308b<\/span><\/li>\n<\/ul>\n<h2><b>4. E-A-T\u3010A\u3011\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u7d9a\u3044\u3066E-A-T\u306e\u3010A\u3011\u3067\u3042\u308b\u6a29\u5a01\u6027\u306e\u8a71\u306b\u79fb\u308d\u3046\u3002<\/span><\/p>\n<h3><b>4-1. Authoritativeness\u306e\u610f\u5473<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u300cAuthoritativeness\u300d\u306e\u5f62\u5bb9\u8a5e\u5f62\u3067\u3042\u308bAuthoritative\u3092\u8f9e\u66f8\u3067\u5f15\u304f\u3068\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><b><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> (\u7565) \u6b63\u5f0f\u306a\uff08official\uff09, \u5f53\u5c40\u306e; \u6a29\u5a01\u7684\u306a, \u53b3\u7136\u305f\u308b, (\u7565) \u6a29\u5a01\u306e\u3042\u308b, \u4fe1\u983c\u3059\u3079\u304d, \u4fe1\u983c\u3067\u304d\u308b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a\u30d3\u30b8\u30cd\u30b9\u6280\u8853\u5b9f\u7528\u82f1\u8a9e\u5927\u8f9e\u5178V6<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Authoritativeness\u306f\u3001\u82f1\u8a9e\u3067\u3082\u65e5\u672c\u8a9e\u3067\u3082\u7406\u89e3\u3057\u306b\u304f\u3044\u306e\u3067\u3001\u5225\u9014\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/authoritativeness-41602.html\"><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3068\u306f\uff1fSEO\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u3046\u610f\u5473\u3068\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b7\u30eb\u30fc\u30eb<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3067\u3082\u500b\u5225\u306b\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u6a29\u5a01\u300d\u3068\u3044\u3046\u5b57\u9762\u304b\u3089\u300c\u6a29\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u300d\u3068\u9023\u60f3\u3057\u3084\u3059\u3044\u304c\u3001\u6a29\u5a01\u306b\u306f\u8907\u6570\u306e\u610f\u5473\u304c\u3042\u308b\u3002E-A-T\u306e\u6587\u8108\u306b\u304a\u3051\u308b\u6a29\u5a01\u3068\u306f\u3001<\/span><b>\u300c\u793e\u4f1a\u7684\u306b\u8a8d\u3081\u3089\u308c\u3066\u3044\u308b\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u610f\u5473\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u793e\u4f1a\u7684\u306b\u8a8d\u3081\u3089\u308c\u3066\u3044\u308b\u300d\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f8b\u3067\u3042\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> \u516c\u5f0f\u306e\u6a5f\u95a2\u3067\u3042\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u696d\u754c\u306e\u6a29\u5a01\u3068\u3057\u3066\u3001\u307f\u3093\u306a\u304c\u77e5\u3063\u3066\u3044\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u4e00\u6d41\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u3001\u4e00\u822c\u306b\u8a8d\u77e5\u3055\u308c\u3066\u3044\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u305d\u306e\u5206\u91ce\u306e\u7b2c\u4e00\u4eba\u8005\u3068\u3057\u3066\u3001\u6709\u540d\u3067\u3042\u308b<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u5148\u307b\u3069\u89e3\u8aac\u3057\u305f\u300c\u5c02\u9580\u6027\u300d\u304c\u7126\u70b9\u3068\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u305d\u306e\u4eba\u306e\u6709\u3057\u3066\u3044\u308b\u8cc7\u683c\u3084\u7d4c\u9a13\u3067\u3042\u308a\u3001\u793e\u4f1a\u304b\u3089\u3069\u3046\u601d\u308f\u308c\u3066\u3044\u308b\u304b\uff1f\u306f\u3001\u7121\u95a2\u4fc2\u3060\u3063\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001\u6a29\u5a01\u6027\u3068\u306a\u308b\u3068\u300c\u793e\u4f1a\uff08\u4ed6\u8005\uff09\u300d\u3068\u306e\u95a2\u4fc2\u6027\u304c\u8003\u616e\u3055\u308c\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306f\u3001\u305f\u304f\u3055\u3093\u3042\u308b\u60c5\u5831\u306e\u4e2d\u304b\u3089\u3001<\/span><\/p>\n<p><b>\u300c\u793e\u4f1a\u7684\u306b\u30b3\u30f3\u30bb\u30f3\u30b5\u30b9\u304c\u53d6\u308c\u3066\u3044\u308b\u60c5\u5831\u3092\u3001\u512a\u5148\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u793a\u3057\u305f\u3044\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u601d\u60d1\u304c\u3042\u308b\u3001\u3068\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u3068\u7406\u89e3\u3057\u3084\u3059\u3044\u3060\u308d\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u9ad8\u5ea6\u306a\u5c02\u9580\u6027\u3092\u6301\u3064\u5929\u624d\u533b\u5e2b\u304c2\u4eba\u3044\u305f\u3068\u3057\u3066\u30011\u4eba\u306f\u793e\u4f1a\u7684\u306b\u8a8d\u3081\u3089\u308c\u305f\u8ad6\u6587\u3092\u591a\u6570\u767a\u8868\u3057\u3066\u3044\u308b\u7b2c\u4e00\u4eba\u8005\u3001\u3082\u30461\u4eba\u306f\u30d6\u30e9\u30c3\u30af\u30b8\u30e3\u30c3\u30af\u7684\u306a\u5b64\u9ad8\u306e\u533b\u5e2b\u3060\u3068\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306f\u3001\u793e\u4f1a\u7684\u306b\u8a8d\u3081\u3089\u308c\u305f\u524d\u8005\u306e\u533b\u5e2b\u3092\u3001\u300c\u6a29\u5a01\u6027\u300d \u306e\u6307\u6a19\u3092\u6839\u62e0\u306b\u512a\u5148\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u3060\u3002<\/span><\/p>\n<h3><b>4-2. \u6a29\u5a01\u6027\u306f\u3069\u3046\u8a55\u4fa1\u3055\u308c\u308b\u304b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u304c\u3069\u3046\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u524d\u8ff0\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304b\u3089\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><b>\u25ce \u6a29\u5a01\u6027\u304c\u9ad8\u3044\u3068\u8a55\u4fa1\u3055\u308c\u308b\u4f8b<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> \u6570\u3005\u306e\u6a29\u5a01\u6027\u3042\u308b\u8cde\u3092\u53d7\u8cde\u3057\u3066\u3044\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u653f\u5e9c\u7cfb\u30c9\u30e1\u30a4\u30f3\u30fb\u7814\u7a76\u6a5f\u95a2\u306a\u3069\u516c\u5f0f\u30b5\u30a4\u30c8\u5185\u306e\u30da\u30fc\u30b8\u3067\u3042\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u305d\u306e\u88fd\u54c1\u3092\u88fd\u9020\u3059\u308b\u5c02\u9580\u30e1\u30fc\u30ab\u30fc\u3067\u3042\u308b\uff08\u4f8b\uff1a\u30ea\u30e5\u30c3\u30af\u88fd\u9020\u4f1a\u793e\u306e\u30ea\u30e5\u30c3\u30af\u306b\u95a2\u3059\u308bWeb\u30b5\u30a4\u30c8\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u305d\u306e\u696d\u754c\u306e\u6a29\u5a01\u30fb\u7b2c\u4e00\u4eba\u8005\u304b\u3089\u63a8\u85a6\u3055\u308c\u3066\u3044\u308b<\/span><\/p>\n<\/div>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><b>\u00d7 \u6a29\u5a01\u6027\u304c\u4f4e\u3044\u3068\u8a55\u4fa1\u3055\u308c\u308b\u4f8b<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> Web\u30b5\u30a4\u30c8\u304c\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u6a29\u5a01\u3042\u308b\u60c5\u5831\u6e90\u3067\u306f\u306a\u3044\uff08\u4f8b\uff1a\u6599\u7406\u30b5\u30a4\u30c8\u306e\u7a0e\u91d1\u60c5\u5831\uff09<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3092\u8aad\u307f\u89e3\u304f\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u306f\u3001<\/span><b>\u524d\u8ff0\u306e\u300c\u5c02\u9580\u6027\u300d\u3068\u3001\u76f4\u63a5\u7684\u306b\u76f8\u95a2\u3059\u308b\u8aac\u660e\u304c\u6563\u898b\u3055\u308c\u308b<\/b><span style=\"font-weight: 400;\">\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u300c\u25cb\u25cb\u306e\u5546\u54c1\u3092\u6271\u3046\u5c02\u9580\u4f1a\u793e\u3060\u304b\u3089\u3001\u6a29\u5a01\u6027\u304c\u9ad8\u3044\u300d\u3068\u3044\u3063\u305f\u66f8\u304d\u65b9\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3082\u3061\u308d\u3093\u3001\u793e\u4f1a\u7684\u306b\u8a8d\u77e5\u306e\u3042\u308b\u8cde\u306e\u53d7\u8cde\u3084\u3001\u696d\u754c\u306e\u6a29\u5a01\u304b\u3089\u306e\u63a8\u5968\u306a\u3069\u3092\u5f97\u3089\u308c\u308c\u3070\u3001\u305d\u308c\u306f\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001\u305d\u308c\u304c\u96e3\u3057\u3044\u5206\u91ce\u306b\u81ea\u5206\u304c\u4f4d\u7f6e\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u5c02\u9580\u6027\u306e\u5f37\u3044\u5206\u91ce\u3092\u653b\u7565\u3059\u308b\uff08\u81ea\u5206\u304c\u696d\u754c\u306e\u7b2c\u4e00\u4eba\u8005\u3068\u3044\u3048\u308b\u30d5\u30a3\u30fc\u30eb\u30c9\u3067\u6226\u3046\uff09\u3053\u3068\u3067\u3001\u6a29\u5a01\u6027\u306e\u8a55\u4fa1\u3092\u9ad8\u3081\u3089\u308c\u308b\u3001\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u524d\u8ff0\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306b\u3001<\/span><\/p>\n<p><b>\u3008Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u4fe1\u983c\u6027\u3068\u6a29\u5a01\u6027\u306b\u76f8\u95a2\u3059\u308b\u30b7\u30b0\u30ca\u30eb\u3092\u8b58\u5225\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b7\u30b0\u30ca\u30eb\u306e\u4e2d\u3067\u6700\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u306e\u306f\u3001Web\u4e0a\u306e\u30ea\u30f3\u30af\u3092\u5229\u7528\u3057\u3066\u6a29\u5a01\u6027\u3092\u7406\u89e3\u3059\u308bPageRank\u3067\u3059\u3009<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u8a18\u8f09\u304c\u3042\u3063\u305f\u3053\u3068\u3082\u3001\u601d\u3044\u51fa\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u88ab\u30ea\u30f3\u30af\u306f\u3001\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u6709\u52b9\u3060\u3002<\/span><\/p>\n<h3><b>4-3. \u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308bSEO\u5bfe\u7b56<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3084\u308b\u3079\u304d\u3053\u3068\u3001\u3084\u308b\u3079\u304d\u3067\u306a\u3044\u3053\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n<h4><b>\u25ce \u3084\u308b\u3079\u304d\u3053\u3068<\/b><\/h4>\n<ul>\n<li aria-level=\"1\"><b>\u6a29\u5a01\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u304b\u3089\u88ab\u30ea\u30f3\u30af\u3092\u53d7\u3051\u53d6\u308b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u304c\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u306b\u9ad8\u3044\u306e\u306f\u3001\u5b98\u516c\u5e81\u30b5\u30a4\u30c8\u3067\u3042\u308b\u3002\u5b98\u516c\u5e81\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30f3\u30af\u3092\u53d7\u3051\u53d6\u3063\u3066\u3044\u308b\u30b5\u30a4\u30c8\uff08\u30ea\u30f3\u30af\u306e\u8ddd\u96e2\u304c\u8fd1\u3044\u30b5\u30a4\u30c8\uff09\u3082\u6a29\u5a01\u6027\u304c\u9ad8\u3044\u3002\u305d\u306e\u4ed6\u3001\u4e00\u6d41\u30e1\u30c7\u30a3\u30a2\u3001\u696d\u754c\u306e\u7b2c\u4e00\u4eba\u8005\u3001\u7814\u7a76\u6a5f\u95a2\u3001\u696d\u754c\u7d19\u306a\u3069<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u81ea\u793e\u304c\u5c02\u9580\u3068\u3059\u308b\u4e8b\u696d\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u3068\u304f\u306b\u300c\u7b2c\u4e00\u4eba\u8005\u300d\u3068\u81ea\u8ca0\u3067\u304d\u308b\u5206\u91ce\u306a\u3089\u5f37\u3044<\/span><\/li>\n<li aria-level=\"1\"><b>\u591a\u304f\u306eWeb\u30b5\u30a4\u30c8\u306e\u51fa\u5178\u5143\u3068\u3057\u3066\u5f15\u7528\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u30cd\u30c3\u30c8\u4e0a\u3067\u793e\u4f1a\u7684\u306a\u627f\u8a8d\u3092\u4f5c\u308b\u305f\u3081\u306b\u306f\u591a\u304f\u8a00\u53ca\u3055\u308c\u308b\u3053\u3068\u304c\u5f79\u7acb\u3064<\/span><\/li>\n<\/ul>\n<h4><b>\u00d7 \u3084\u308b\u3079\u304d\u3067\u306a\u3044\u3053\u3068<\/b><\/h4>\n<ul>\n<li aria-level=\"1\"><b>\u6a29\u5a01\u6027\u306e\u4f4e\u3044\u30b5\u30a4\u30c8\u3068\u30ea\u30f3\u30af\u3067\u3064\u306a\u304c\u308b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u88ab\u30ea\u30f3\u30af\u3082\u767a\u30ea\u30f3\u30af\u3082\u3067\u304d\u308b\u3060\u3051\u907f\u3051\u308b<\/span><\/li>\n<li aria-level=\"1\"><b>\u81ea\u793e\u306e\u4e8b\u696d\u3084\u30b5\u30a4\u30c8\u306e\u65b9\u5411\u6027\u3068\u95a2\u4fc2\u306e\u306a\u3044\u591a\u69d8\u306a\u30c8\u30d4\u30c3\u30af\u3092\u6271\u3046<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3092\u30ad\u30fc\u30d7\u3067\u304d\u308b\u5206\u91ce\u306b\u96c6\u4e2d\u3057\u305f\u307b\u3046\u304c\u52b9\u7387\u7684\u3067\u3042\u308b<\/span><\/li>\n<\/ul>\n<h2><b>5. E-A-T\u3010T\u3011\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001E-A-T\u306e\u3010T\u3011\u4fe1\u983c\u6027\u3092\u89e3\u8aac\u3059\u308b\u3002<\/span><\/p>\n<h3><b>5-1. Trustworthiness\u306e\u610f\u5473<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trustworthiness\u306f\u3001Trustworthy\u306e\u540d\u8a5e\u5f62\u3060\u3002Trustworthy\u306e\u610f\u5473\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><b><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> \u4fe1\u983c\u3059\u308b\u306b\u5024\u3059\u308b, \u4fe1\u3058\u308b\uff3b\u4fe1\u6191\u3059\u308b\uff3d\u306b\u8db3\u308b, \u4fe1\u983c\u3067\u304d\u308b, \u4fe1\u983c\u3059\u3079\u304d, \u5f53\u3066\u306b\u306a\u308b, \u983c\u308a\u306b\u306a\u308b, \u983c\u3082\u3057\u3044, \u78ba\u304b\u306a, \u78ba\u5b9f\u306a, \u624b\u5805\u3044<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a\u30d3\u30b8\u30cd\u30b9\u6280\u8853\u5b9f\u7528\u82f1\u8a9e\u5927\u8f9e\u5178V6<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306b\u95a2\u3057\u3066\u306f\u65e5\u672c\u8a9e\u306b\u304a\u3051\u308b\u300c\u4fe1\u983c\u6027\u300d\u306e\u307e\u307e\u306e\u610f\u5473\u3068\u6349\u3048\u3066\u554f\u984c\u306a\u3044\u3060\u308d\u3046\u3002<\/span><\/p>\n<h3><b>5-2. \u4fe1\u983c\u6027\u306f\u3069\u3046\u8a55\u4fa1\u3055\u308c\u308b\u304b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u524d\u8ff0\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u304a\u3051\u308b\u3001\u4fe1\u983c\u6027\u306e\u8a55\u4fa1\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><b>\u25ce \u4fe1\u983c\u6027\u304c\u9ad8\u3044\u3068\u8a55\u4fa1\u3055\u308c\u308b\u4f8b<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> \u30cd\u30c3\u30c8\u4e0a\u3067\u3088\u3044\u8a55\u5224\u304c\u591a\u3044\uff08\u4f8b\uff1a\u9ad8\u54c1\u8cea\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f1a\u793e\u3060\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u904b\u55b6\u4f1a\u793e\u304c\u6709\u540d\u3067\u8a55\u4fa1\u304c\u9ad8\u304f\u3001\u30b5\u30a4\u30c8\u306b\u306f\u8a73\u7d30\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u60c5\u5831\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b<\/span><\/p>\n<\/div>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><b>\u00d7 \u4fe1\u983c\u6027\u304c\u4f4e\u3044\u3068\u8a55\u4fa1\u3055\u308c\u308b\u4f8b<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> \u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u5b89\u5168\u3067\u306a\u3044\u63a5\u7d9a\u3092\u6301\u3064\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30da\u30fc\u30b8\u306e\u3088\u3046\u306b\u3001\u4fe1\u983c\u3067\u304d\u306a\u3044\u3082\u306e\u3067\u3042\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u30cd\u30c3\u30c8\u4e0a\u3067\u60aa\u3044\u8a55\u5224\u304c\u591a\u3044\uff08\u4f8b\uff1a\u304a\u91d1\u3092\u6255\u3063\u305f\u306e\u306b\u5546\u54c1\u304c\u5c4a\u304b\u306a\u3044\uff09<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u533f\u540d\u3067\u3042\u308b\u3053\u3068\u306e\u5408\u7406\u6027\u304c\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u306e\u306b\u3001\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u306e\u60c5\u5831\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u306a\u3044<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u300c\u4fe1\u983c\u6027\u300d\u3082\u3001\u6a29\u5a01\u6027\u3068\u540c\u3058\u304f\u300c\u4ed6\u8005\u304b\u3089\u306e\u8a55\u4fa1\u300d\u3092\u52a0\u5473\u3057\u3066\u3044\u308b\u304c\u3001Google\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304b\u3089\u8aad\u307f\u53d6\u308c\u308b\u306e\u306f\u3001<\/span><b>\u300c\u5584\u60aa\u306e\u5584\u304b\u30fb\u60aa\u304b\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u3042\u308b\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u5185\u5bb9\u306f\u3001\u6b63\u78ba\u304b\uff1f\u300d\u3068\u3063\u305f\u610f\u5473\u3067\u306e\u4fe1\u983c\u6027\u306f\u3001\u3069\u3061\u3089\u304b\u3068\u3044\u3048\u3070\u3001\u524d\u8ff0\u306e\u5c02\u9580\u6027\u3084\u6a29\u5a01\u6027\u306b\u3088\u3063\u3066\u62c5\u4fdd\u3055\u308c\u3066\u3044\u3066\u3001\u3053\u3061\u3089\u306e\u4fe1\u983c\u6027\u3067\u898b\u3066\u3044\u308b\u306e\u306f\u3001<\/span><\/p>\n<p><b>\u300c\u4fe1\u7528\u3057\u3066\u3082\u554f\u984c\u306e\u306a\u3044\u3001\u5584\u826f\u306a\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304b\uff1f\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u89e3\u91c8\u3057\u305f\u307b\u3046\u304c\u3001\u3064\u3058\u3064\u307e\u304c\u5408\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3060\u3001\u3053\u308c\u306f\u3042\u304f\u307e\u3067\u30d0\u30ba\u90e8\u306e\u89e3\u91c8\u3067\u3042\u308a\u3001Google\u306e\u516c\u5f0f\u6587\u66f8\u3067\u305d\u3046\u660e\u793a\u3055\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306a\u3044\u3053\u3068\u306f\u3001\u65ad\u3063\u3066\u304a\u304d\u305f\u3044\u3002<\/span><\/p>\n<h3><b>5-3. \u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308bSEO\u5bfe\u7b56<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u3092\u8e0f\u307e\u3048\u3066\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3084\u308b\u3079\u304d\u3053\u3068\u3001\u3084\u308b\u3079\u304d\u3067\u306a\u3044\u3053\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n<h4><b>\u25ce \u3084\u308b\u3079\u304d\u3053\u3068<\/b><\/h4>\n<ul>\n<li aria-level=\"1\"><b>\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u8ab0\u306a\u306e\u304b\u8eab\u5143\u3092\u660e\u793a\u3059\u308b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u904b\u55b6\u8005\u3084\u4f5c\u6210\u8005\u304c\u308f\u304b\u3089\u306a\u3044\u3068\u4fe1\u983c\u6027\u306f\u30bc\u30ed\u30ab\u30a6\u30f3\u30c8\u3068\u306a\u308b<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u6cd5\u7684\u306b\u5fc5\u8981\u306a\u8868\u8a18\u3092\u884c\u3046<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">EC\u30b5\u30a4\u30c8\u306e\u300c\u7279\u5b9a\u5546\u53d6\u5f15\u6cd5\u306b\u57fa\u3065\u304f\u8868\u8a18\u300d\u306a\u3069<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u9023\u7d61\u5148\u306e\u660e\u793a\u30fb\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u8a2d\u7f6e\u3092\u3059\u308b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u9867\u5ba2\u5411\u3051\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u7a93\u53e3\u306a\u3069<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>E-A-T\u304c\u9ad8\u3044\u30b5\u30a4\u30c8\u3092\u60c5\u5831\u306e\u51fa\u5178\u5143\u3068\u3057\u3066\u767a\u30ea\u30f3\u30af\u3059\u308b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">go.jp \u306e\u5b98\u516c\u5e81\u30b5\u30a4\u30c8\u3084\u5927\u5b66\u75c5\u9662\u30ec\u30d9\u30eb\u306e\u30b5\u30a4\u30c8\u306a\u3069\u3092\u60c5\u5831\u6e90\u3068\u3057\u3066\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3059\u308b<\/span><\/li>\n<li aria-level=\"1\"><b>\u30cd\u30c3\u30c8\u4e0a\u306b\u81ea\u793e\u306e\u3088\u3044\u8a55\u5224\u304c\u5897\u3048\u308b\u3088\u3046\u672c\u696d\u306b\u3044\u305d\u3057\u3080<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u8005\u81ea\u8eab\u306e\u8a55\u5224\u306f\u30b5\u30a4\u30c8\u5185\u3060\u3051\u306e\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u672c\u696d\u3067\u7372\u5f97\u3057\u305f\u3088\u3044\u8a55\u5224\u304c\u3001\u672c\u5f53\u306e\u4fe1\u983c\u6027\u306e\u6e90\u6cc9\u3068\u306a\u308b<\/span><\/li>\n<\/ul>\n<h4><b>\u00d7 \u3084\u308b\u3079\u304d\u3067\u306a\u3044\u3053\u3068<\/b><\/h4>\n<ul>\n<li aria-level=\"1\"><b>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u554f\u308f\u305a\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u640d\u306a\u3046\u884c\u70ba<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u5229\u5f97\u3092\u72a0\u7272\u306b\u3059\u308b\u3001\u6cd5\u7684\u306b\u30b0\u30ec\u30fc\u30be\u30fc\u30f3\u306e\u30d3\u30b8\u30cd\u30b9\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3060\u307e\u3055\u308c\u305f\u3068\u611f\u3058\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u3001\u4fe1\u983c\u3092\u640d\u306a\u3046\u3068\u81ea\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u3082\u843d\u3068\u3059\u3053\u3068\u306b\u306a\u308b<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u4fe1\u983c\u6027\u304c\u4f4e\u3044\u3068\u60f3\u5b9a\u3055\u308c\u308b\u30b5\u30a4\u30c8\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\uff08*2\uff09<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u767a\u30ea\u30f3\u30af\u30fb\u88ab\u30ea\u30f3\u30af\u3068\u3082\u306b\u56de\u907f\u3059\u308b\u3088\u3046\u306b\u5fc3\u639b\u3051\u3088\u3046<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*2\uff1a\u88dc\u8db3\u3068\u306a\u308b\u304c\u3001Google\u306f\u5c11\u6570\u306e\u4fe1\u983c\u3067\u304d\u308b\u30b5\u30a4\u30c8\u3092\u9078\u5b9a\u3057\u3001\u305d\u306e\u30b5\u30a4\u30c8\u3068\u30ea\u30f3\u30af\u306b\u3088\u3063\u3066\u3064\u306a\u304c\u308b\u8ddd\u96e2\u304c\u8fd1\u3044\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6301\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9006\u306b\u3001\u4fe1\u983c\u6027\u304c\u4f4e\u3044\u3068\u8b58\u5225\u3055\u308c\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3068\u8fd1\u3057\u3044\u95a2\u4fc2\u3060\u3068\u8a8d\u8b58\u3055\u308c\u308c\u3070\u3001\u4fe1\u983c\u30b9\u30b3\u30a2\u3092\u843d\u3068\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/what-is-link-juice-46690.html\">\u30ea\u30f3\u30af\u30b8\u30e5\u30fc\u30b9\u3068\u306f\uff1fSEO\u7528\u8a9e\u3068\u3057\u3066\u306e\u610f\u5473\u3068\u5177\u4f53\u7684\u306a\u88ab\u30ea\u30f3\u30af\u6226\u7565<\/a>\u300d\u3067\u89e6\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h2><b>6. \u307e\u3068\u3081<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u300cGoogle E-A-T\u300d\u3092\u30c6\u30fc\u30de\u306b\u89e3\u8aac\u3057\u305f\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"background-color: #33333317;\"><\/td>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><span style=\"font-weight: 400;\">\u25ce\u3084\u308b\u3079\u304d\u3053\u3068<\/span><\/p>\n<\/td>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><span style=\"font-weight: 400;\">\u00d7\u3084\u308b\u3079\u304d\u3067\u306a\u3044\u3053\u3068<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u5c02\u9580\u6027<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u3092\u793a\u3059\u8a3c\u62e0\uff08\u8cc7\u683c\u3001\u53d7\u8cde\u6b74\u3001\u7d4c\u9a13\u306a\u3069\uff09\u3092\u8a18\u8f09\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u81ea\u5206\u304c\u5c02\u9580\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u5206\u91ce\u306e\u30c8\u30d4\u30c3\u30af\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u81ea\u5206\u304c\u5c02\u9580\u6027\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u5206\u91ce\u306e\u30c8\u30d4\u30c3\u30af\u306f\u5c02\u9580\u5bb6\u306b\u5bc4\u7a3f\u3057\u3066\u3082\u3089\u3046<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YMYL\u306e\u30c8\u30d4\u30c3\u30af\u3067\u5c02\u9580\u5bb6\u3067\u306f\u306a\u3044\u306e\u306b\u5c02\u9580\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u81ea\u8eab\u306b\u5c02\u9580\u77e5\u8b58\u304c\u306a\u3044\u5206\u91ce\u306e\u30c8\u30d4\u30c3\u30af\u3092\u6271\u3046<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u6a29\u5a01\u6027<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u304b\u3089\u88ab\u30ea\u30f3\u30af\u3092\u53d7\u3051\u53d6\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u81ea\u793e\u304c\u5c02\u9580\u3068\u3059\u308b\u696d\u7a2e\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u591a\u304f\u306eWeb\u30b5\u30a4\u30c8\u306e\u51fa\u5178\u5143\u3068\u3057\u3066\u5f15\u7528\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u306e\u4f4e\u3044\u30b5\u30a4\u30c8\u3068\u30ea\u30f3\u30af\u3067\u3064\u306a\u304c\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u81ea\u793e\u3084\u30b5\u30a4\u30c8\u306e\u65b9\u5411\u6027\u3068\u95a2\u4fc2\u306e\u306a\u3044\u591a\u69d8\u306a\u30c8\u30d4\u30c3\u30af\u3092\u6271\u3046<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u4fe1\u983c\u6027<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u8ab0\u306a\u306e\u304b\u8eab\u5143\u3092\u660e\u793a\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6cd5\u7684\u306b\u5fc5\u8981\u306a\u8868\u8a18\u3092\u884c\u3046<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9023\u7d61\u5148\u306e\u660e\u793a\u30fb\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u8a2d\u7f6e\u3092\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-A-T\u304c\u9ad8\u3044\u30b5\u30a4\u30c8\u3092\u60c5\u5831\u306e\u51fa\u5178\u5143\u3068\u3057\u3066\u767a\u30ea\u30f3\u30af\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30cd\u30c3\u30c8\u4e0a\u306b\u81ea\u793e\u306e\u3088\u3044\u8a55\u5224\u304c\u5897\u3048\u308b\u3088\u3046\u672c\u696d\u306b\u3044\u305d\u3057\u3080<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u554f\u308f\u305a\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u640d\u306a\u3046\u884c\u70ba<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4fe1\u983c\u6027\u304c\u4f4e\u3044\u3068\u60f3\u5b9a\u3055\u308c\u308b\u30b5\u30a4\u30c8\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nE-A-T\u3092\u8e0f\u307e\u3048\u308b\u3053\u3068\u306f\u3001\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3065\u304f\u308a\u306e\u7b2c\u4e00\u6b69\u3067\u3042\u308b\u3002\u7b2c\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3057\u305f\u3089\u3001E-A-T\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u65b9\u5411\u6027\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u52b4\u529b\u30fb\u6642\u9593\u30fb\u71b1\u610f\u3092\u304b\u3051\u3066\u53d6\u308a\u7d44\u3093\u3067\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u8a18\u4e8b\u304c\u3001\u53c2\u8003\u306b\u306a\u308b\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/whatis-content-43402.html\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\uff1f\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u305f\u3044\u4eba\u3078\u306e\u91cd\u8981\u30d2\u30f3\u30c8<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/what-is-a-content-24305.html\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u898b\u305f\u4eba\u306e\u300c\u4eba\u751f\u306e\u8cea\u300d\u3092\u4e0a\u3052\u308b\u3082\u306e<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/good-content-40702.html\"><span style=\"font-weight: 400;\">\u516c\u958b\u5f8c2\u5e74\u7d4c\u3063\u3066\u3082\u53cd\u5fdc\u304c\u3042\u308b\u306e\u304c\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308b<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u300cE-A-T\u300d\u306f\u3001\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u8a00\u8449\u3067\u3001Google\u306e\u9020\u8a9e\u3067\u3042\u308b\u3002 \u73fe\u5728\u306eGoogle\u304c\u3001\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u6700\u91cd\u8996\u3057\u3066\u3044\u308b\u6307\u6a19\u3067\u3042\u308a\u3001SEO\u5b9f\u8df5\u8005\u306a\u3089\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u6982\u5ff5\u3060\u3002 \u3057\u304b\u3057 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46626,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"acf":[],"_links":{"self":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/46625"}],"collection":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/comments?post=46625"}],"version-history":[{"count":7,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/46625\/revisions"}],"predecessor-version":[{"id":49081,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/46625\/revisions\/49081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media\/46626"}],"wp:attachment":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media?parent=46625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/categories?post=46625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}