{"id":46055,"date":"2022-11-25T10:30:15","date_gmt":"2022-11-25T01:30:15","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=46055"},"modified":"2023-05-10T20:23:53","modified_gmt":"2023-05-10T11:23:53","slug":"ga4","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/ga4-46055.html","title":{"rendered":"GA4\uff08Google Analytics4\uff09\u306e\u57fa\u672c\uff5c\u5c0e\u5165\u65b9\u6cd5\u30fb\u898b\u65b9\u30fb\u6700\u521d\u306e\u8a2d\u5b9a\u3092\u89e3\u8aac"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">GA4\uff08Google Analytics4\uff09\u306f\u3001<\/span><b>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u65b0\u3057\u3044\u30d0\u30fc\u30b8\u30e7\u30f3<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65e2\u5b58\u306eUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306f<\/span><span style=\"color: #ff0000;\"><b>2023\u5e747\u67081\u65e5\u306b\u306f\u4f7f\u3048\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046<\/b><\/span><span style=\"font-weight: 400;\">\u305f\u3081\u3001\u300c\u305d\u308d\u305d\u308dGA4\u3092\u5c0e\u5165\u3057\u306a\u304d\u3083\u2026\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u4f01\u696d\u62c5\u5f53\u8005\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001UA\uff08\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u4f7f\u3044\u6163\u308c\u3066\u3044\u308b\u65b9\u306b\u3068\u3063\u3066\u306f\u3001<\/span><b>\u300cGA4\u306f\u4f7f\u3044\u3065\u3089\u3044\u3068\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u300d\u300cGA4\u3092\u4e0a\u624b\u304f\u4f7f\u3044\u3053\u306a\u305b\u308b\u81ea\u4fe1\u304c\u306a\u3044\u300d<\/b><span style=\"font-weight: 400;\">\u306a\u3069\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3092\u6301\u3063\u3066\u3044\u308b\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3093\u306a\u65b9\u306b\u5411\u3051\u3066\u3001\u3053\u306e\u8a18\u4e8b\u3067\u306f\u4ee5\u4e0b\u306e\u5185\u5bb9\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u304f\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"border-color: #205b97;\">\n<p><span style=\"color: #205b97; font-size: 16px;\"><b>\u3053\u306e\u8a18\u4e8b\u3067\u5206\u304b\u308b\u3053\u3068<\/b><\/span><\/p>\n<p style=\"margin-bottom: 0;\"><b>&#x1f538;GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u306fUA\u3068\u304b\u306a\u308a\u9055\u3046<\/b><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u30fb\u30c7\u30fc\u30bf\u306e\u8a08\u6e2c\u65b9\u6cd5\u304c\u6839\u672c\u7684\u306b\u5909\u308f\u3063\u3066\u3044\u308b<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u30fb\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u628a\u63e1\u30fb\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u30fb\u4e00\u90e8\u306e\u6307\u6a19\u304c\u5ec3\u6b62\u3055\u308c\u305f\u308a\u8ffd\u52a0\u3055\u308c\u305f\u308a\u3057\u305f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u30c7\u30fc\u30bf\u63a2\u7d22\u30c4\u30fc\u30eb\u3067\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><b>&#x1f538;UA\u304b\u3089GA4\u3078\u306e\u79fb\u884c\u306f\u30ab\u30f3\u30bf\u30f3<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u65b0\u3057\u3044\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u3066\u3001\u30bf\u30b0\u3092\u5b9f\u88c5\u3059\u308b\u3060\u3051<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><b>&#x1f538;GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u753b\u9762\u306f\u3053\u3053\u3092\u898b\u308c\u3070OK<\/b><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u30fb\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u753b\u9762\uff1a\u4eca\u73fe\u5728\u306e\u30b5\u30a4\u30c8\u95b2\u89a7\u8005\u306e\u60c5\u5831\u3092\u78ba\u8a8d\u3067\u304d\u308b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u753b\u9762\uff1aPV\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u3092\u78ba\u8a8d\u3067\u304d\u308b<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u300cGA4\u306e\u3069\u3053\u3092\u898b\u305f\u3089\u826f\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u2026\u300d\u3068\u3044\u3046\u65b9\u306f\u3001\u300c<\/span><a href=\"#4ga4\"><span style=\"font-weight: 400;\">4. GA4\uff08Google Analytics4\uff09\u306e\u753b\u9762\u306e\u898b\u65b9<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3067\u3001\u305d\u308c\u305e\u308c\u4f55\u3092\u898b\u308c\u3070\u3044\u3044\u304b\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f5\u7ae0\u3067\u306f\u3001<\/span><b>GA4\u5c0e\u5165\u5f8c\u306b\u3059\u3079\u304d6\u3064\u306e\u3053\u3068\uff08\u8a2d\u5b9a\u65b9\u6cd5\u306a\u3069\uff09\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/b><span style=\"font-weight: 400;\">\u3057\u3066\u3044\u304f\u3002<\/span><\/p>\n<table style=\"width: 426px; height: 256px;\">\n<tbody>\n<tr style=\"height: 22px;\">\n<td style=\"background-color: #205b97; width: 416px; text-align: center; height: 22px;\"><span style=\"color: #ffffff; font-size: 20px;\"><strong>GA4\u5c0e\u5165\u5f8c\u306b\u3059\u3079\u304d\u3053\u3068<\/strong><\/span><\/td>\n<\/tr>\n<tr style=\"height: 234px;\">\n<td style=\"width: 416px; background-color: #ededed; height: 234px;\">\n<p style=\"margin-bottom: 0;\"><span style=\"color: #205b97; font-size: 16px;\">\u2776<span style=\"color: #000000;\">\u4f55\u3092\u5206\u6790\u3057\u305f\u3044\u306e\u304b\u6574\u7406\u3057\u3066\u304a\u3053\u3046<\/span><\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"color: #205b97; font-size: 16px;\">\u2777<span style=\"color: #000000;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u3057\u3066\u304a\u3053\u3046<\/span><\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"color: #205b97; font-size: 16px;\">\u2778<span style=\"color: #000000;\">\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u309214\u30ab\u6708\u306b\u5909\u66f4\u3057\u3066\u304a\u3053\u3046<\/span><\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"color: #205b97; font-size: 16px;\">\u2779<span style=\"color: #000000;\">\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u9664\u5916\u3057\u3066\u304a\u3053\u3046<\/span><\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"color: #205b97; font-size: 16px;\">\u277a<span style=\"color: #000000;\">Google\u30b7\u30b0\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u884c\u3046\u8a2d\u5b9a\u306b\u3057\u3066\u304a\u3053\u3046<\/span><\/span><\/p>\n<p><span style=\"color: #205b97; font-size: 16px;\">\u277b<span style=\"color: #000000;\">Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3068\u9023\u643a\u3057\u3066\u304a\u3053\u3046<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u307f\u7d42\u308f\u308b\u9803\u306b\u306f\u3001GA4\u306b\u82e6\u624b\u610f\u8b58\u3092\u6301\u3063\u3066\u3044\u305f\u65b9\u3082\u3001GA4\u306e\u9069\u5207\u306a\u6d3b\u7528\u65b9\u6cd5\u3092\u7406\u89e3\u3067\u304d\u3001<\/span><b>\u300c\u524d\u5411\u304d\u306b\u4f7f\u3044\u3053\u306a\u305d\u3046\uff01\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u306b\u306a\u308c\u308b<\/b><span style=\"font-weight: 400;\">\u306f\u305a\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305c\u3072\u6700\u5f8c\u307e\u3067\u8aad\u3093\u3067\u3001\u65b0\u3057\u3044Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u6700\u5927\u9650\u6d3b\u7528\u3057\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h2><b>1. GA4\uff08Google Analytics4\uff09\u3068\u306f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">GA4\uff08Google Analytics4\uff09\u3068\u306f\u30012020\u5e7410\u6708\u306b\u6b63\u5f0f\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u3001<\/span><b>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u540d\u79f0<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<table style=\"width: 673px;\">\n<tbody>\n<tr>\n<td style=\"background-color: #205b97; width: 101.312px; border-color: #000000;\">\n<p><span style=\"color: #ffffff;\"><b>\u30d0\u30fc\u30b8\u30e7\u30f3<\/b><\/span><\/p>\n<\/td>\n<td style=\"background-color: #205b97; width: 267.812px; border-color: #000000;\">\n<p><span style=\"color: #ffffff;\"><b>\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3<\/b><\/span><\/p>\n<\/td>\n<td style=\"background-color: #205b97; width: 281.875px; border-color: #000000;\">\n<p><span style=\"color: #ffffff;\"><b>\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 101.312px; background-color: #ebebeb; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u540d\u79f0<\/span><\/p>\n<\/td>\n<td style=\"width: 267.812px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">UA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09<\/span><\/p>\n<\/td>\n<td style=\"width: 281.875px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">GA4\uff08Google Analytics4\uff09<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 101.312px; background-color: #ebebeb; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u30ea\u30ea\u30fc\u30b9\u65e5<\/span><\/p>\n<\/td>\n<td style=\"width: 267.812px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">2014\u5e744\u6708<\/span><\/p>\n<\/td>\n<td style=\"width: 281.875px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">2020\u5e7410\u6708<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 101.312px; background-color: #ebebeb; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u7d42\u4e86\u65e5<\/span><\/p>\n<\/td>\n<td style=\"width: 267.812px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">2023\u5e747\u67081\u65e5<\/span><\/p>\n<\/td>\n<td style=\"width: 281.875px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u30fc<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\u3068GA4\u306f\u3001<\/span><span style=\"color: #ff0000;\"><b>\u6839\u5e95\u306b\u3042\u308b\u8003\u3048\u65b9\u305d\u306e\u3082\u306e\u304c\u5909\u308f\u3063\u3066\u3044\u308b<\/b><\/span><span style=\"font-weight: 400;\">\u305f\u3081\u3001\u8a00\u8449\u306e\u610f\u5473\u3084\u753b\u9762\u306e\u898b\u65b9\u3082\u5927\u5e45\u306b\u5237\u65b0\u3055\u308c\u3066\u3044\u308b<\/span><span style=\"font-weight: 400;\">\u3002\u5358\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u5168\u304f\u5225\u306e\u30c4\u30fc\u30eb\u3068\u6349\u3048\u3066\u304a\u3044\u305f\u65b9\u304c\u826f\u3044\u3060\u308d\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f8c\u8ff0\u3059\u308b\u300c<\/span><a href=\"#2ua\"><span style=\"font-weight: 400;\">2. UA\uff08\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3068GA4\uff08\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306e\u5927\u304d\u306a\u9055\u3044<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3067\u3001\u8003\u3048\u65b9\u306e\u9055\u3044\u3092\u3057\u3063\u304b\u308a\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2022\u5e7411\u6708\u6642\u70b9\u3067\u306f\u3001\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\u300cUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u300d\u3068\u4e26\u884c\u3057\u3066\u3001\u3069\u3061\u3089\u3082\u540c\u6642\u306b\u4f7f\u3046\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002\u3057\u304b\u3057\u3001<\/span><span style=\"color: #ff0000;\"><b>UA\u306f2023\u5e747\u67081\u65e5\u3092\u3082\u3063\u3066\u5ec3\u6b62\u3055\u308c\u308b<\/b><\/span><span style=\"font-weight: 400;\">\u305f\u3081\u3001\u65e9\u3081\u306bGA4\u306b\u79fb\u884c\u3057\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u8003\uff1a<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7\u300c\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b5\u30dd\u30fc\u30c8\u306f\u7d42\u4e86\u3057\u307e\u3059\u300d<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">2023\u5e747\u67081\u65e5\u4ee5\u964d\u306f\u3001<\/span><b>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306e\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u505c\u6b62<\/b><span style=\"font-weight: 400;\">\u3068\u306a\u308b\u30022023\u5e746\u670830\u65e5\u4ee5\u524d\u306e\u30c7\u30fc\u30bf\u306f\u300c\u5c11\u306a\u304f\u3068\u30826\u30ab\u6708\u306f\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u300d\u3068\u306e\u3053\u3068\u306a\u306e\u3067\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u7ba1\u7406\u753b\u9762\u3092\u7a81\u7136\u898b\u3089\u308c\u306a\u304f\u306a\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u5206\u6790\u3067\u304d\u308b\u671f\u9593\u306b\u30d6\u30e9\u30f3\u30af\u3092\u4f5c\u308a\u305f\u304f\u306a\u3051\u308c\u3070\u3001<\/span><span style=\"color: #ff0000;\"><b>\u9045\u304f\u3066\u30822023\u5e746\u670830\u65e5\u307e\u3067\u306bGA4\u3067\u5206\u6790\u53ef\u80fd\u306a\u72b6\u614b\u306b\u3057\u3066\u304a\u3053\u3046<\/b><\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<h2 id=\"2ua\"><b>2. UA\uff08\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3068GA4\uff08\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306e\u5927\u304d\u306a\u9055\u3044<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">UA\uff08\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3068GA4\uff08\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306b\u306f\u591a\u304f\u306e\u76f8\u9055\u70b9\u304c\u3042\u308b\u304c\u3001\u307e\u305a\u5927\u304d\u306a\u9055\u3044\u3092\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b\u300cUA\u306b\u4f7f\u3044\u6163\u308c\u3066\u3044\u3066GA4\u3092\u4f7f\u3044\u3053\u306a\u305b\u308b\u304b\u4e0d\u5b89\u2026\u300d\u3068\u3044\u3046\u62c5\u5f53\u8005\u306f\u3001\u4e21\u8005\u306e\u9055\u3044\u3092\u3088\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u524d\u5411\u304d\u306b\u79fb\u884c\u3092\u9032\u3081\u3089\u308c\u308b\u306f\u305a\u3067\u3042\u308b\u3002<\/span><\/p>\n<h4><b>\u2776\u30c7\u30fc\u30bf\u306e\u8a08\u6e2c\u65b9\u6cd5\u304c\u6839\u672c\u7684\u306b\u5909\u308f\u3063\u3066\u3044\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">UA\u3068GA4\u3067\u306f\u30c7\u30fc\u30bf\u306e\u8a08\u6e2c\u65b9\u6cd5\u306b\u6839\u672c\u7684\u306a\u9055\u3044\u304c\u3042\u308b\u3002UA\u3067\u306f\u300c\u30d2\u30c3\u30c8\u300d\uff08\u30c7\u30fc\u30bf\u3068\u3057\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u9001\u4fe1\u3055\u308c\u308b\u64cd\u4f5c\u306e\u3053\u3068\uff09\u3092\u30bb\u30c3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306b\u5909\u63db\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001<\/span><b>GA4\u3067\u306f\u5168\u3066\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u53ce\u96c6\u3059\u308b<\/b><span style=\"font-weight: 400;\">\u4ed5\u7d44\u307f\u306b\u5909\u66f4\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u304c\u3042\u3063\u305f\u5834\u5408\u3001UA\u3067\u306f\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u3068\u8a08\u6e2c\u3055\u308c\u3066\u3044\u305f\u304c\u3001GA4\u3067\u306f\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u8a18\u9332\u3055\u308c\u308b\u3002\u305d\u306e\u4ed6\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u5168\u3066\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b\u3002<\/span><\/p>\n<table style=\"width: 473px;\">\n<tbody>\n<tr>\n<td style=\"width: 215.469px; background-color: #205b97;\">\n<p><strong><span style=\"color: #ffffff;\">UA\u3067\u306e\u30d2\u30c3\u30c8\u30bf\u30a4\u30d7<\/span><\/strong><\/p>\n<\/td>\n<td style=\"width: 241.531px; background-color: #205b97;\">\n<p><strong><span style=\"color: #ffffff;\">GA4<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 215.469px;\">\n<p><span style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/span><\/p>\n<\/td>\n<td style=\"width: 241.531px;\">\n<p><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 215.469px;\">\n<p><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8<\/span><\/p>\n<\/td>\n<td style=\"width: 241.531px;\">\n<p><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 215.469px;\">\n<p><span style=\"font-weight: 400;\">\u30bd\u30fc\u30b7\u30e3\u30eb<\/span><\/p>\n<\/td>\n<td style=\"width: 241.531px;\">\n<p><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 215.469px;\">\n<p><span style=\"font-weight: 400;\">\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3 \/ e \u30b3\u30de\u30fc\u30b9<\/span><\/p>\n<\/td>\n<td style=\"width: 241.531px;\">\n<p><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 215.469px;\">\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30e0\u901f\u5ea6<\/span><\/p>\n<\/td>\n<td style=\"width: 241.531px;\">\n<p><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 215.469px;\">\n<p><span style=\"font-weight: 400;\">\u4f8b\u5916<\/span><\/p>\n<\/td>\n<td style=\"width: 241.531px;\">\n<p><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 215.469px;\">\n<p><span style=\"font-weight: 400;\">\u30a2\u30d7\u30ea \/ \u30b9\u30af\u30ea\u30fc\u30f3 \u30d3\u30e5\u30fc<\/span><\/p>\n<\/td>\n<td style=\"width: 241.531px;\">\n<p><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>\u2777\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u628a\u63e1\u30fb\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">CV\u8a08\u6e2c\u306e\u8ef8\u3084\u8003\u3048\u65b9\u3082\u5927\u304d\u304f\u5909\u308f\u3063\u3066\u3044\u308b\u3002\u5177\u4f53\u7684\u306b\u3044\u3046\u3068\u3001UA\u3067\u306f\u76f4\u524d\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u306eCV\u3057\u304b\u8a08\u6e2c\u3067\u304d\u306a\u304b\u3063\u305f\u304c\u3001<\/span><b>GA4\u3067\u306f\u76f4\u524d\u3060\u3051\u3067\u306a\u304f\u300c\u305d\u306e\u524d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u300d\u306b\u3064\u3044\u3066\u3082\u8a08\u6e2c\u3067\u304d\u308b<\/b><span style=\"font-weight: 400;\">\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001A\u3055\u3093\u3068\u3044\u3046\u30e6\u30fc\u30b6\u30fc\u304c\u3001B\u793e\u306e\u5546\u54c1\u306b\u5bfe\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u3057\u305f\u3068\u3057\u3088\u3046\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"border-color: #205b97;\">\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u2776A\u3055\u3093\u304cFacebook\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u6642\u306b\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u3067B\u793e\u306e\u5546\u54c1\u60c5\u5831\u3092\u898b\u305f<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u2777A\u3055\u3093\u306f\u5546\u54c1\u304c\u6c17\u306b\u306a\u3063\u305f\u304c\u305d\u306e\u5e83\u544a\u306f\u30af\u30ea\u30c3\u30af\u305b\u305a\u3001\u81ea\u7136\u691c\u7d22\u3067B\u306e\u5546\u54c1\u3092\u8abf\u3079\u305f\uff08\u305d\u306e\u6642\u70b9\u3067\u306f\u96e2\u8131\u3057\u305f\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2778\u5f8c\u65e5\u3001\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u4e2d\u306b\u8868\u793a\u3055\u308c\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u898b\u3066\u300c\u3084\u306f\u308a\u3053\u306e\u5546\u54c1\u304c\u6b32\u3057\u3044\u306a\u300d\u3068\u601d\u3063\u305fA\u3055\u3093\u306f\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066B\u793e\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u5834\u5408\u3001A\u3055\u3093\u306f\u3001\u307e\u305a\u3010\u2776Facebook\u5e83\u544a\u3011\u3092\u898b\u3066\u3001\u3010\u2777\u81ea\u7136\u691c\u7d22\u3011\u3092\u3057\u3066\u3001\u5f8c\u65e5\u3010\u2778\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3011\u3092\u898b\u3066CV\uff08\u8cfc\u5165\uff09\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u884c\u30d0\u30fc\u30b8\u30e7\u30f3\u306eUA\u3067\u306f\u3001\u8a08\u6e2c\u8ef8\u304c\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u8ef8\u300d\u3067\u3042\u308a\u3001<\/span><span style=\"color: #ff0000;\"><b>\u76f4\u524d\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3010\u2778PPC\u5e83\u544a\u3011\u306b\u3088\u308bCV\u3057\u304b\u8a08\u6e2c\u3067\u304d\u306a\u304b\u3063\u305f<\/b><\/span><span style=\"font-weight: 400;\">\u3002\u3057\u304b\u3057\u3001GA4\u304b\u3089\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u5168\u3066\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b\u305f\u3081\u3001\u521d\u56de\u8a2a\u554f\u306b\u5229\u7528\u3057\u305f\u30e1\u30c7\u30a3\u30a2\u304c\u3010\u2776Facebook\u5e83\u544a\u3011\u3060\u3063\u305f\u3053\u3068\u307e\u3067\u8ffd\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001GA4\u3067\u306f\u3001\u8a08\u6e2c\u65b9\u6cd5\u306e\u8ef8\u3084\u8003\u3048\u65b9\u304c\u5927\u304d\u304f\u5909\u66f4\u3068\u306a\u3063\u3066\u3044\u308b\u3002UA\u3068\u6bd4\u3079\u3066\u3001<\/span><b>\u3088\u308a\u9577\u671f\u306b\u308f\u305f\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u89b3\u5bdf\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u9577\u671f\u7684\u306a\u65bd\u7b56\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u308b<\/b><span style=\"font-weight: 400;\">\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n<h4><b>\u2778\u4e00\u90e8\u306e\u6307\u6a19\u304c\u5ec3\u6b62\u3055\u308c\u305f\u308a\u8ffd\u52a0\u3055\u308c\u305f\u308a\u3057\u305f<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">GA4\uff08\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3067\u306f\u3001UA\u3067\u306f\u3042\u3063\u305f\u6307\u6a19\u304c\u5ec3\u6b62\u3055\u308c\u305f\u308a\u3001\u540d\u79f0\u304c\u5909\u66f4\u3055\u308c\u305f\u308a\u3001\u5b9a\u7fa9\u304c\u5909\u66f4\u306b\u306a\u3063\u305f\u308a\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u300c\u96e2\u8131\u7387\u300d\u306fGA4\u306e\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u306f\u7121\u304f\u306a\u308a\u3001\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u306f\u300c\u30c7\u30fc\u30bf\u63a2\u7d22\u30c4\u30fc\u30eb\u300d\u3092\u4f7f\u3063\u3066\u96e2\u8131\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u3089\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304f\u306a\u3063\u305f\u3002\u307e\u305f\u3001\u300cPV\u6570\u300d\u306f\u300c\u8868\u793a\u56de\u6570\u300d\u3068\u3044\u3046\u540d\u79f0\u306b\u5909\u308f\u308a\u3001\u3010\u30ec\u30dd\u30fc\u30c8\u3011&#x27a1;\u3010\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3011\u753b\u9762\u304b\u3089\u78ba\u8a8d\u3059\u308b\u3088\u3046\u306b\u5909\u66f4\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u3001GA4\u3067\u306f\u300c\u76f4\u5e30\u7387\u300d\u306e\u5b9a\u7fa9\u304c\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5909\u66f4\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"background-color: #205b97; border-color: #000000;\">\n<p><span style=\"color: #ffffff;\"><strong>UA\u3067\u306e\u300c\u76f4\u5e30\u7387\u300d<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u30da\u30fc\u30b8\u3060\u3051\uff081\u30da\u30fc\u30b8\u3060\u3051\uff09\u3092\u898b\u3066\u3001\u4f55\u3082\u305b\u305a\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u5e30\u3063\u3066\u3057\u307e\u3063\u305f\uff08\u30b5\u30a4\u30c8\u3092\u96e2\u308c\u3066\u3057\u307e\u3063\u305f\uff09\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-50.png\" alt=\"\u77e2\u5370\" width=\"49\" height=\"26\" class=\"aligncenter size-full wp-image-45898\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"background-color: #205b97; border-color: #000000;\">\n<p><span style=\"color: #ffffff;\"><b>GA4\u3067\u306e\u300c\u76f4\u5e30\u7387\u300d<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000;\">\n<p><b>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u306a\u304b\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408<\/b><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u203b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u3053\u3068<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u30fb10\u79d2\u3092\u8d85\u3048\u3066\u7d99\u7d9a\u3057\u305f<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3057\u305f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb2\u56de\u4ee5\u4e0a\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u30b9\u30af\u30ea\u30fc\u30f3\u30d3\u30e5\u30fc\u304c\u767a\u751f\u3057\u305f<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">GA4\u3067\u306f<\/span><span style=\"color: #ff0000;\"><b>\u76f4\u5e30\u7387\u3068\u53cd\u5bfe\u306e\u610f\u5473\u3092\u6301\u3064\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u3044\u3046\u6307\u6a19<\/b><\/span><span style=\"font-weight: 400;\">\u304c\u767b\u5834\u3057\u3001GA4\u306e\u300c\u76f4\u5e30\u7387\u300d\u306f\u3001\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u306a\u304b\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408\u300d\u3092\u793a\u3059\u3088\u3046\u306b\u5909\u66f4\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UA\u3067\u306e\u300c\u76f4\u5e30\u7387\u300d\u306e\u5b9a\u7fa9\u3067\u306f\u300c15\u5206\u304b\u3051\u3066\u3058\u3063\u304f\u308a\u8a18\u4e8b\u3092\u8aad\u307f\u3001\u7d0d\u5f97\u3057\u3066\u96e2\u8131\u3057\u305f\u300d\u306a\u3069\u306e\u30b1\u30fc\u30b9\u3082\u542b\u307e\u308c\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3042\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u3001<\/span><b>\u610f\u5473\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u6b63\u3057\u304f\u8a08\u6e2c\u3059\u308b\u305f\u3081<\/b><span style=\"font-weight: 400;\">\u306b\u3001\u300c\u76f4\u5e30\u7387\u300d\u304c\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3092\u57fa\u306b\u8a08\u6e2c\u3055\u308c\u308b\u3088\u3046\u5909\u66f4\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<h4><b>\u2779\u30c7\u30fc\u30bf\u63a2\u7d22\u30c4\u30fc\u30eb\u3067\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f<\/b><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-27-1.png\" alt=\"\u30c7\u30fc\u30bf\u63a2\u7d22\" width=\"1151\" height=\"357\" class=\"aligncenter size-full wp-image-46092\" \/><\/p>\n<p><span style=\"font-weight: 400;\">GA4\u3067\u306f\u3001UA\u306b\u306f\u5b58\u5728\u3057\u306a\u304b\u3063\u305f\u300c\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u3068\u3044\u3046\u30e1\u30cb\u30e5\u30fc\u304c\u8ffd\u52a0\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306b\u3064\u3044\u3066\u3001<\/span><b>\u3088\u308a\u8a73\u7d30\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u78ba\u8a8d\u3067\u304d\u308b<\/b><span style=\"font-weight: 400;\">\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3084\u6307\u6a19\u3092\u81ea\u7531\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u8a73\u7d30\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8907\u6570\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u81ea\u5206\u304c\u898b\u305f\u3044\u30c7\u30fc\u30bf\u3092\u51fa\u529b\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-8-1.png\" alt=\"\u8a2d\u5b9a\u3068\u30ec\u30dd\u30fc\u30c8\" width=\"1204\" height=\"829\" class=\"aligncenter size-full wp-image-46093\" \/><\/p>\n<p><span style=\"font-weight: 400;\">GA4\u306e\u4f7f\u3044\u65b9\u3068\u3057\u3066\u306f\u3001\u65e5\u3005\u306e\u696d\u52d9\u3067\u306f\u901a\u5e38\u306e\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u3067\u6570\u5024\u3092\u78ba\u8a8d\u3057\u3001\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u3092\u884c\u3044\u305f\u3044\u6642\u306b\u300c\u30c7\u30fc\u30bf\u63a2\u7d22\u30c4\u30fc\u30eb\u300d\u3092\u4f7f\u3046\u30a4\u30e1\u30fc\u30b8\u3068\u306a\u308b\u3002<\/span><\/p>\n<h4><b>\u277a\u305d\u306e\u4ed6\u306e\u5909\u66f4\u70b9\u307e\u3068\u3081<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u4ed6\u3001UA\u3068GA4\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u76f8\u9055\u70b9\u304c\u3042\u308b\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"border-color: #000000; background-color: #205b97; width: 109px;\"><\/td>\n<td style=\"border-color: #000000; background-color: #205b97; width: 384px;\">\n<p><span style=\"color: #ffffff;\"><b>UA\uff08\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<\/b><\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000; background-color: #205b97; width: 400px;\">\n<p><span style=\"color: #ffffff;\"><b>GA4\uff08\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000; background-color: #ebebeb; width: 109px;\">\n<p><b>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/b><\/p>\n<\/td>\n<td style=\"border-color: #000000; width: 384px;\">\n<p><span style=\"font-weight: 400;\">1\u56de\u306e\u8a2a\u554f\u3067\u76ee\u6a19\u304c\u8907\u6570\u56de\u9054\u6210\u3055\u308c\u3066\u3082\u300c1\u300d\u3068\u3057\u304b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u306a\u3044<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000; width: 400px;\">\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u56de\u6570\u5206\u3060\u3051\u30ab\u30a6\u30f3\u30c8\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000; background-color: #ebebeb; width: 109px;\">\n<p><b>\u8907\u6570\u30c7\u30d0\u30a4\u30b9<\/b><\/p>\n<\/td>\n<td style=\"border-color: #000000; width: 384px;\">\n<p><span style=\"font-weight: 400;\">\u7570\u306a\u308b\u30c7\u30d0\u30a4\u30b9\uff08\u30b9\u30de\u30db\u30fb\u30bf\u30d6\u30ec\u30c3\u30c8\u30fbPC\uff09\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5834\u5408\u3001\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306b\u5225\u3067\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u3066\u3057\u307e\u3046<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000; width: 400px;\">\n<p><span style=\"font-weight: 400;\">\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3092\u307e\u305f\u3044\u3067\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000; background-color: #ebebeb; width: 109px;\">\n<p><b>BigQuery\u3068\u306e\u9023\u643a<\/b><\/p>\n<\/td>\n<td style=\"border-color: #000000; width: 384px;\">\n<p><span style=\"font-weight: 400;\">\u6709\u6599<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000; width: 400px;\">\n<p><span style=\"font-weight: 400;\">\u7121\u6599\u3067\u9023\u643a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u3092\u628a\u63e1\u53ef\u80fd\uff09<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u9055\u3044\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u3001UA\u3068GA4\u306f\u6839\u672c\u7684\u306b\u5225\u306e\u8a08\u6e2c\u30c4\u30fc\u30eb\u3068\u8003\u3048\u305f\u65b9\u304c\u826f\u3044\u3002\u5b9f\u969b\u306bGA4\u3092\u65e9\u3081\u306b\u4f7f\u3063\u3066\u307f\u3066\u3001\u64cd\u4f5c\u306b\u6163\u308c\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001UA\u3068GA4\u306e\u6570\u5024\u5dee\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u306f\u3001UA\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u7d42\u4e86\u76f4\u524d\u3067\u306f\u306a\u304f\u3001<\/span><span style=\"color: #ff0000;\"><b>\u306a\u308b\u3079\u304f\u65e9\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067GA4\u3092\u4f7f\u3044\u59cb\u3081\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081<\/b><\/span><span style=\"font-weight: 400;\">\u3059\u308b\u3002<\/span><\/p>\n<h2><b>3. GA4\uff08Google Analytics4\uff09\u306e\u5c0e\u5165\u65b9\u6cd5<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u304b\u3089\u306f\u3001GA4\uff08Google Analytics4\uff09\u3092\u8a2d\u5b9a\u3057\u3066\u4f7f\u3044\u59cb\u3081\u308b\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u3053\u3053\u3067\u89e3\u8aac\u3059\u308b\u306e\u306f\u3001<\/span><b>\u65e2\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u3066\u3044\u308b\u65b9\u5411\u3051<\/b><span style=\"font-weight: 400;\">\u306e\u8a73\u3057\u3044\u624b\u9806\u3067\u3042\u308b\u3002\u3082\u3057\u3001\u307e\u3060Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u65b9\u306f\u3001\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/googleanalytics-44156.html\"><span style=\"font-weight: 400;\">google analytics\uff08GA4\uff09\u3092\u5c0e\u5165\u3059\u308b4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u4f7f\u3044\u65b9\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\u304b\u3089\u884c\u3063\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h3><b>3-1. Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067GA4\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/b><\/h3>\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u30ed\u30b0\u30a4\u30f3<\/span><\/a><span style=\"font-weight: 400;\">\u3057\u3001\u5de6\u30e1\u30cb\u30e5\u30fc\u306e\u4e0b\u306e\u65b9\u306b\u3042\u308b\u3010\u7ba1\u7406\u3011\u3092\u958b\u304f\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-21-1.png\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u7ba1\u7406\u3092\u958b\u304f\" width=\"970\" height=\"624\" class=\"aligncenter size-full wp-image-46094\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7ba1\u7406\u8a2d\u5b9a\u753b\u9762\u304c\u958b\u3044\u305f\u3089\u3001\u4ee5\u4e0b\u306e\u3010\uff0b\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3011\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-44-1.png\" alt=\"\uff0b\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\" width=\"360\" height=\"343\" class=\"aligncenter size-full wp-image-46095\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30a2\u30ab\u30a6\u30f3\u30c8\u8a2d\u5b9a\u753b\u9762\u304c\u958b\u304f\u306e\u3067\u3001\u624b\u9806\u306b\u5f93\u3063\u3066\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8a2d\u5b9a\u3001\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6982\u8981\u3092\u5165\u529b\u30fb\u9078\u629e\u3057\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-29-1.png\" alt=\"\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8a2d\u5b9a\u3067\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\" width=\"905\" height=\"580\" class=\"aligncenter size-full wp-image-46096\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u8868\u793a\u3055\u308c\u308b\u5229\u7528\u898f\u7d04\u306b\u540c\u610f\u3059\u308b\u3068\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u304c\u5b8c\u4e86\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u65b0\u898f\u4f5c\u6210\u3059\u308b\u3068\u3001\u30d7\u30ed\u30d1\u30c6\u30a3\u9805\u76ee\u306e\u90e8\u5206\u306bGA4\u7528\u306e\u65b0\u3057\u3044\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u4f5c\u6210\u3055\u308c\u308b\u306e\u3067\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-38-1.png\" alt=\"\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u629e\" width=\"616\" height=\"370\" class=\"aligncenter size-full wp-image-46097\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u203b\u300cUA\u300d\u304b\u3089\u59cb\u307e\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3001\u300cGA4\u300d\u3068\u66f8\u304b\u308c\u3066\u3044\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\u304cGA4\u7528\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3><b>3-2. GA4\u306e\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u8a2d\u5b9a\u3059\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b21\u306b\u3001GA4\u3067\u8a08\u6e2c\u3059\u308b\u5bfe\u8c61\u3068\u306a\u308b\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306a\u3069\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5148\u307b\u3069\u78ba\u8a8d\u3057\u305f\u300cGA4\u7528\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u3092\u9078\u629e\u3059\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-12-1.png\" alt=\"GA4\u7528\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u629e\" width=\"616\" height=\"370\" class=\"aligncenter size-full wp-image-46098\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30d7\u30ed\u30d1\u30c6\u30a3\u753b\u9762\u304c\u958b\u304f\u306e\u3067\u3001\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-40-1.png\" alt=\"\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u9078\u629e\" width=\"537\" height=\"378\" class=\"aligncenter size-full wp-image-46099\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3059\u308b\u3068\u300c\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u958b\u59cb\u3059\u308b\u300d\u3068\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u629e\u3057\u3001\u8a2d\u5b9a\u3092\u9032\u3081\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-43-1.png\" alt=\"\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u958b\u59cb\u3059\u308b\" width=\"627\" height=\"382\" class=\"aligncenter size-full wp-image-46100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Web\u30b5\u30a4\u30c8\u306e\u8a08\u6e2c\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u300c\u30a6\u30a7\u30d6\u300d\u3092\u9078\u629e\u3057\u3088\u3046\u3002\u305d\u306e\u5f8c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30b5\u30a4\u30c8URL\u3084\u30b9\u30c8\u30ea\u30fc\u30e0\u540d\uff08\u81ea\u7531\u6307\u5b9a\uff09\u3092\u5165\u529b\u3057\u3001\u3010\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u4f5c\u6210\u3011\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u4f5c\u6210\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-49-1.png\" alt=\"\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\" width=\"678\" height=\"505\" class=\"aligncenter size-full wp-image-46101\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8a2d\u5b9a\u304c\u5b8c\u4e86\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u6b04\u306b\u305d\u306e\u60c5\u5831\u304c\u8ffd\u52a0\u3055\u308c\u308b\u306e\u3067\u78ba\u8a8d\u3057\u3066\u307f\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-23-2.png\" alt=\"\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u78ba\u8a8d\" width=\"746\" height=\"190\" class=\"aligncenter size-full wp-image-46102\" \/><\/p>\n<h3><b>3-3. \u30b5\u30a4\u30c8\u306b\u30bf\u30b0\u3092\u5b9f\u88c5\u3057\u3066\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u30b9\u30bf\u30fc\u30c8\u3055\u305b\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f8c\u306f\u3001Web\u30b5\u30a4\u30c8\u5074\u306b\u30bf\u30b0\u3092\u5b9f\u88c5\u3059\u308c\u3070\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u958b\u59cb\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5148\u307b\u3069\u4f5c\u6210\u3057\u305f\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u300c\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a73\u7d30\u300d\u753b\u9762\u3092\u8868\u793a\u3055\u305b\u3001\u300c\u30bf\u30b0\u306e\u5b9f\u88c5\u624b\u9806\u3092\u8868\u793a\u3059\u308b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-17-1.png\" alt=\"\u30bf\u30b0\u306e\u5b9f\u88c5\u624b\u9806\u3092\u8868\u793a\u3059\u308b\u3092\u30af\u30ea\u30c3\u30af\" width=\"901\" height=\"582\" class=\"aligncenter size-full wp-image-46103\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u300cGoogle\u30bf\u30b0\u3092\u8a2d\u7f6e\u3059\u308b\u300d\u3068\u3044\u3046\u753b\u9762\u304c\u51fa\u3066\u304f\u308b\u306e\u3067\u3001\u300c\u624b\u52d5\u3067\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u8868\u793a\u3055\u308c\u305fGoogle\u30bf\u30b0\u3092\u30b3\u30d4\u30fc\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-32-1.png\" alt=\"\u4e0b\u306e\u65b9\u306b\u8868\u793a\u3055\u308c\u308bGoogle\u30bf\u30b0\u3092\u30b3\u30d4\u30fc\" width=\"909\" height=\"707\" class=\"aligncenter size-full wp-image-46104\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30d4\u30fc\u3057\u305fGoogle\u30bf\u30b0\u306f\u3001\u8a08\u6e2c\u5bfe\u8c61\u3068\u3059\u308bWeb\u30b5\u30a4\u30c8\u306eHTML\u30d5\u30a1\u30a4\u30eb\u306e&lt;head&gt;\u5185\u306b\u8cbc\u308a\u4ed8\u3051\u3088\u3046\u3002<\/span><\/p>\n<div class=\"attention a-2\">\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">&lt;html&gt;<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400; color: #ff0000;\">&lt;head&gt;<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"color: #ff0000;\"><b>\u203b\u3053\u306e\u5834\u6240\u306b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u8cbc\u308a\u4ed8\u3051\u308b<\/b><\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400; color: #ff0000;\">\uff08\u4e2d\u7565\uff09<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400; color: #ff0000;\">\uff08\u4e2d\u7565\uff09<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400; color: #ff0000;\">&lt;\/head&gt;<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">&lt;body&gt;<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\uff08\u4e2d\u7565\uff09<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\uff08\u4e2d\u7565\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;\/body&gt;<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u516c\u5f0f\u306b\u3001<\/span><span style=\"color: #ff0000;\"><b>&lt;head&gt;\u76f4\u5f8c\uff08\u6700\u521d\u306e\u8981\u7d20\uff09\u306b\u8cbc\u308a\u4ed8\u3051\u308b\u3053\u3068\u3092\u63a8\u5968<\/b><\/span><span style=\"font-weight: 400;\">\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3067\u304d\u308b\u3060\u3051&lt;head&gt;\u306e\u958b\u59cb\u30bf\u30b0\u76f4\u5f8c\u306b\u8cbc\u308a\u4ed8\u3051\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u203b\u4ee5\u524d\u306f&lt;\/head&gt;\uff08\u7d42\u4e86\u30bf\u30b0\uff09\u306e\u76f4\u524d\u3078\u306e\u8a2d\u7f6e\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u305f\u304c\u3001\u73fe\u5728\u306f\u5909\u66f4\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u6ce8\u610f\u3057\u3088\u3046\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"border-color: #205b97;\">\n<p><span style=\"color: #205b97;\"><b>WordPress\u306e\u5834\u5408\u306eGoogle\u30bf\u30b0\u8cbc\u308a\u4ed8\u3051<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">WordPress\u3067\u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304b\u3089\u3010\u5916\u89b3\u3011&#x27a1;\u3010\u30c6\u30fc\u30de\u30d5\u30a1\u30a4\u30eb\u30a8\u30c7\u30a3\u30bf\u3011\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u30c6\u30fc\u30de\u306e\u300cheader.php\u300d\u306b\u8cbc\u308a\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u8a08\u6e2c\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3060\u3057\u3001\u91cd\u8981\u306aPHP\u30d5\u30a1\u30a4\u30eb\u3092\u89e6\u308b\u3053\u3068\u306b\u306a\u308b\u305f\u3081\u3001\u4f5c\u696d\u524d\u306b\u5ff5\u306e\u305f\u3081\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u3092\u53d6\u3063\u3066\u304a\u304f\u3088\u3046\u306b\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PHP\u30d5\u30a1\u30a4\u30eb\u3092\u4fee\u6b63\u3059\u308b\u306e\u3092\u907f\u3051\u305f\u3044\u3068\u3044\u3046\u65b9\u306f\u3001<\/span><a href=\"https:\/\/ja.wordpress.org\/plugins\/google-site-kit\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google\u516c\u5f0f\u306eWordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cSite Kit\u300d<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u4f7f\u3046\u65b9\u6cd5\u3082\u3042\u308b\u3002\u3053\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u3048\u3070\u3001PHP\u30d5\u30a1\u30a4\u30eb\u3092\u89e6\u308b\u3053\u3068\u306a\u304fGA4\u3067\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u958b\u59cb\u3067\u304d\u308b\u3002\u3055\u3089\u306b\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3001\u30a2\u30c9\u30bb\u30f3\u30b9\u3001\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306a\u3069\u5404\u7a2eGoogle\u516c\u5f0f\u30c4\u30fc\u30eb\u3068\u4e00\u62ec\u3067\u9023\u643a\u3067\u304d\u308b\u306e\u3067\u4fbf\u5229\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u8907\u6570\u306e\u65b9\u6cd5\u3067\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u958b\u59cb\u3057\u3066\u3057\u307e\u3046\u3068\u300c\u4e8c\u91cd\u8a08\u6e2c\u300d\u3068\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u6c17\u3092\u4ed8\u3051\u3088\u3046\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>3-4. \u6642\u9593\u3092\u304a\u3044\u3066\u6b63\u3057\u304f\u8a08\u6e2c\u3067\u304d\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u30bf\u30b0\u3092\u5b9f\u88c5\u3057\u305f\u76f4\u5f8c\u306b\u306f\u3001\u6b8b\u5ff5\u306a\u304c\u3089\u8a08\u6e2c\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u30011\u65e5\u307b\u3069\u6642\u9593\u3092\u304a\u3044\u3066\u3001\u6b63\u3057\u304f\u8a08\u6e2c\u3067\u304d\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306eGA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u3010\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3011\u304b\u3089\u78ba\u8a8d\u3067\u304d\u308b\u3002\u8a08\u6e2c\u958b\u59cb\u524d\u306f\u300c\u904e\u53bb 48\u6642\u9593\u306b\u53d7\u4fe1\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300d\u3068\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-23-3.png\" alt=\"\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u8a08\u6e2c\u958b\u59cb\u524d\" width=\"746\" height=\"190\" class=\"aligncenter size-full wp-image-46105\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u300c\u904e\u53bb 48\u6642\u9593\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u53d7\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002\u300d\u306b\u5909\u308f\u308c\u3070OK\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-6-1.png\" alt=\"\u904e\u53bb48\u6642\u9593\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u53d7\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002\" width=\"669\" height=\"177\" class=\"aligncenter size-full wp-image-46106\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6b63\u5e38\u306b\u53d7\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306bGA4\u306e\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-7-1.png\" alt=\"Google Analytics\u30c7\u30fc\u30bf\u6298\u308c\u7dda\u30b0\u30e9\u30d5\" width=\"1000\" height=\"548\" class=\"aligncenter size-full wp-image-46107\" \/><\/p>\n<h2 id=\"4ga4\"><b>4. GA4\uff08Google Analytics4\uff09\u306e\u753b\u9762\u306e\u898b\u65b9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u304b\u3089\u306f\u3001\u300cGA4\u3067\u3069\u3093\u306a\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u300d\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u305f\u3081\u306b\u3001GA4\u306e\u753b\u9762\u306e\u57fa\u672c\u306e\u898b\u65b9\u3092\u8aac\u660e\u3057\u3066\u3044\u304f\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-18-1.png\" alt=\"Google Analytics4\" width=\"888\" height=\"611\" class=\"aligncenter size-full wp-image-46109\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b\u3001\u30e1\u30a4\u30f3\u3068\u306a\u308b\u300c\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u300d\u3068\u300c\u63a2\u7d22\u753b\u9762\u300d\u306e2\u3064\u306e\u30d1\u30fc\u30c8\u306b\u3064\u3044\u3066\u3001\u3069\u3093\u306a\u753b\u9762\u304c\u3042\u308a\u3001\u3069\u3053\u3092\u91cd\u70b9\u7684\u306b\u898b\u305f\u3089\u826f\u3044\u304b\u78ba\u8a8d\u3057\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h3><b>4-1. \u30ec\u30dd\u30fc\u30c8\u753b\u9762<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-4-2.png\" alt=\"\u30ec\u30dd\u30fc\u30c8\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\" width=\"1261\" height=\"840\" class=\"aligncenter size-full wp-image-46111\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u74b0\u5883\u3001\u3069\u3093\u306a\u30a4\u30d9\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3057\u305f\u306e\u304b\u3001\u3069\u306e\u30da\u30fc\u30b8\u304c\u826f\u304f\u898b\u3089\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u53ce\u76ca\u5316\u3067\u304d\u3066\u3044\u308b\u306e\u304b\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u7dad\u6301\u3067\u304d\u3066\u3044\u308b\u306e\u304b\u306a\u3069\u3092\u7d30\u304b\u304f\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u78ba\u8a8d\u3067\u304d\u308b\u9805\u76ee\u306f\u305f\u304f\u3055\u3093\u3042\u308b\u304c\u3001\u7279\u306b\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3060\u3051\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u4f1d\u3048\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h4><b>\u2776\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6982\u8981<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6982\u8981\u753b\u9762\u3067\u306f\u3001\u4eca\u73fe\u5728\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"border-color: #205b97;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u904e\u53bb30\u5206\u9593\u306e\u30e6\u30fc\u30b6\u30fc\u6570<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u53c2\u7167\u5143\uff08\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u3053\u304b\u3089\u6d41\u5165\u3057\u3066\u3044\u308b\u304b\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u307e\u305f\u306f\u30b9\u30af\u30ea\u30fc\u30f3\u3054\u3068\u306e\u30e6\u30fc\u30b6\u30fc\u6570\uff08\u3069\u3093\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304b\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8\u540d\u3054\u3068\u306e\u30a4\u30d9\u30f3\u30c8\u767a\u751f\u6570:\uff08\u3069\u3093\u306a\u30a4\u30d9\u30f3\u30c8\u3092\u767a\u751f\u3055\u305b\u3066\u3044\u308b\u304b\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8\u540d\u3054\u3068\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570:\uff08\u3069\u3093\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u304b\uff09<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>\u2777\u30e6\u30fc\u30b6\u30fc\uff08\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u30fb\u30e6\u30fc\u30b6\u30fc\u74b0\u5883\uff09<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3067\u306f\u3001\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306eIP\u304c\u3069\u3053\u306e\u56fd\u306e\u3082\u306e\u304b\u3092\u78ba\u8a8d\u3067\u304d\u3001\u56fd\u3054\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306a\u3069\u3082\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-37-1.png\" alt=\"\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306e\u8a73\u7d30\" width=\"987\" height=\"517\" class=\"aligncenter size-full wp-image-46112\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u74b0\u5883\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30d6\u30e9\u30a6\u30b6\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-47-1.png\" alt=\"\u30e6\u30fc\u30b6\u30fc\u306e\u74b0\u5883\u306e\u8a73\u7d30\" width=\"986\" height=\"562\" class=\"aligncenter size-full wp-image-46113\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30d6\u30e9\u30a6\u30b6\u3054\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306a\u3069\u3082\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u3069\u306e\u30d6\u30e9\u30a6\u30b6\u306b\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u304b\u306a\u3069\u306e\u5206\u6790\u304c\u53ef\u80fd\u3067\u3042\u308b\u3002<\/span><\/p>\n<h4><b>\u2778\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff1e\u96c6\u5ba2<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff1e\u96c6\u5ba2\uff1e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001<\/span><b>\u521d\u3081\u3066\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc<\/b><span style=\"font-weight: 400;\">\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u304b\u3089\u6d41\u5165\u3057\u305f\u304b\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-46-1.png\" alt=\"\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\" width=\"1268\" height=\"565\" class=\"aligncenter size-full wp-image-46114\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff1e\u96c6\u5ba2\uff1e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001<\/span><b>\u30bb\u30c3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9<\/b><span style=\"font-weight: 400;\">\u3067\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u304b\u3089\u6d41\u5165\u3057\u305f\u304b\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3069\u3061\u3089\u3082\u3001\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7a2e\u985e\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 145px; border-color: #000000; background-color: #205b97;\">\n<p><span style=\"color: #ffffff;\"><b>Organic Search<\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 348px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">Google\u3084Yahoo\u304b\u3089\u306e\u81ea\u7136\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 145px; border-color: #000000; background-color: #205b97;\">\n<p><span style=\"color: #ffffff;\"><b>Paid Search<\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 348px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">Google\u5e83\u544a\u306a\u3069\u3001\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 145px; border-color: #000000; background-color: #205b97;\">\n<p><span style=\"color: #ffffff;\"><b>Display<\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 348px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">Google\u5e83\u544a\u3084YDN\u306a\u3069\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 145px; border-color: #000000; background-color: #205b97;\">\n<p><span style=\"color: #ffffff;\"><b>Direct<\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 348px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30a6\u30b6\u306e\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3084\u76f4\u63a5\u30a2\u30c9\u30ec\u30b9\u3092\u5165\u529b\u3057\u305f\u6d41\u5165<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 145px; border-color: #000000; background-color: #205b97;\">\n<p><span style=\"color: #ffffff;\"><b>Organic Social<\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 348px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u3067\u306f\u306a\u3044\u3001SNS\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u6d41\u5165<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 145px; border-color: #000000; background-color: #205b97;\">\n<p><span style=\"color: #ffffff;\"><b>Referral<\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 348px; border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u500b\u4eba\u30d6\u30ed\u30b0\u306a\u3069\u4ed6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u6d41\u5165<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3084\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3001\u30a4\u30d9\u30f3\u30c8\u6570\u3001CV\u7387\u306a\u3069\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-9-1.png\" alt=\"\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\" width=\"804\" height=\"370\" class=\"aligncenter size-full wp-image-46115\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u3092\u8a73\u7d30\u306b\u898b\u3066\u3044\u304f\u3053\u3068\u3067\u3001<\/span><span style=\"color: #ff0000;\"><b>\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u521d\u56de\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u304c\u826f\u3044\u306e\u304b<\/b><\/span><span style=\"font-weight: 400;\">\u3092\u5206\u6790\u3067\u304d\u308b\u3002\u305d\u306e\u7d50\u679c\u3092\u53c2\u8003\u306b\u300cGoogle\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306b\u529b\u3092\u5165\u308c\u3088\u3046\u300d\u300cSNS\u3067\u306e\u30ca\u30c1\u30e5\u30e9\u30eb\u306a\u60c5\u5831\u62e1\u6563\u306b\u6ce8\u529b\u3057\u3088\u3046\u300d\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n<h4><b>\u2779\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1e\u30a4\u30d9\u30f3\u30c8<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u30a4\u30d9\u30f3\u30c8\u753b\u9762\u3067\u306f\u3001\u30b5\u30a4\u30c8\u5185\u3067\u767a\u751f\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u306e\u72b6\u6cc1\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002GA4\u3067\u306f<\/span><b>\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u3084\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u306a\u3069\u3082\u5168\u3066\u30a4\u30d9\u30f3\u30c8\u306b\u542b\u307e\u308c\u308b<\/b><span style=\"font-weight: 400;\">\u306e\u3067\u3001\u3053\u3053\u3067\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-33-1.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\" width=\"1523\" height=\"889\" class=\"aligncenter size-full wp-image-46117\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u81ea\u52d5\u8a08\u6e2c\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"background-color: #205b97; border-color: #000000;\">\n<p><span style=\"color: #ffffff;\"><b>\u30a4\u30d9\u30f3\u30c8\u540d<\/b><\/span><\/p>\n<\/td>\n<td style=\"background-color: #205b97; border-color: #000000;\">\n<p><span style=\"color: #ffffff;\"><b>\u5185\u5bb9<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">page_view<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">first_visit<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u521d\u56de\u8a2a\u554f<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">session_start<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u8a2a\u554f\u56de\u6570<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">scroll<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u4e0a\u90e8\u304b\u308990\uff05\u306e\u4f4d\u7f6e\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u5834\u5408\u306a\u3069\u306b\u8a08\u6e2c<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">click<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u5916\u90e8\u3078\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5834\u5408\u306b\u8a08\u6e2c<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">view_search_result<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u304c\u3055\u308c\u305f\u56de\u6570<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">file_download<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000;\">\n<p><span style=\"font-weight: 400;\">\u30d5\u30a1\u30a4\u30eb\u304c\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u305f\u56de\u6570<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069?hl=ja&amp;ref_topic=9756175\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8<\/span><\/a><span style=\"font-weight: 400;\">\u4ee5\u5916\u3092\u8a08\u6e2c\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u306e\u53f3\u5074\u306b\u3042\u308b\u300c\uff0b\u300d\u30de\u30fc\u30af\u3092\u62bc\u3059\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b<\/span><b>\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u3066\u597d\u304d\u306a\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-19-1.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u3067\u6761\u4ef6\u3092\u8a2d\u5b9a\u3059\u308b\" width=\"1016\" height=\"407\" class=\"aligncenter size-full wp-image-46119\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c8\u306e\u5185\u5bb9\u306b\u5fdc\u3058\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u304a\u304f\u3068\u826f\u3044\u3060\u308d\u3046\u3002<\/span><\/p>\n<table style=\"width: 611px;\">\n<tbody>\n<tr>\n<td style=\"background-color: #205b97; border-color: #000000; width: 118.195px;\">\n<p><span style=\"font-weight: 400; color: #ffffff;\">\u30a4\u30d9\u30f3\u30c8\u540d<\/span><\/p>\n<\/td>\n<td style=\"background-color: #205b97; border-color: #000000; width: 476.805px;\">\n<p><span style=\"font-weight: 400; color: #ffffff;\">\u5185\u5bb9<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000; width: 118.195px;\">\n<p><span style=\"font-weight: 400;\">login<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000; width: 476.805px;\">\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u304c\u30ed\u30b0\u30a4\u30f3\u3057\u305f\u3068\u304d<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000; width: 118.195px;\">\n<p><span style=\"font-weight: 400;\">purchase<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000; width: 476.805px;\">\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u5165\u3092\u5b8c\u4e86\u3057\u305f\u3068\u304d<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000; width: 118.195px;\">\n<p><span style=\"font-weight: 400;\">sign_up<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000; width: 476.805px;\">\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u304c\u767b\u9332\u3057\u305f\u3068\u304d<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000; width: 118.195px;\">\n<p><span style=\"font-weight: 400;\">ad_impression<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000; width: 476.805px;\">\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u3068\u304d\uff08\u30a2\u30d7\u30ea\u306e\u307f\uff09<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #000000; width: 118.195px;\">\n<p><span style=\"font-weight: 400;\">share<\/span><\/p>\n<\/td>\n<td style=\"border-color: #000000; width: 476.805px;\">\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5171\u6709\u3057\u305f\u3068\u304d<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7\u306b\u306f\u3001<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u696d\u7a2e\u3054\u3068\u306b\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8<\/span><\/a><span style=\"font-weight: 400;\">\u304c\u3042\u308b\u3002\u305c\u3072\u30d8\u30eb\u30d7\u3092\u53c2\u8003\u306b\u3001\u9069\u5207\u306a\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<h4 id=\"5ga\"><b>\u277a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u753b\u9762\u3067\u306f\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u300d\u306e\u60c5\u5831\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002\u305d\u306e\u305f\u3081\u3001GA4\u3092\u5c0e\u5165\u3057\u305f\u3070\u304b\u308a\u306e\u72b6\u614b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u4f55\u3082\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u306f\u305a\u3060\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-39-1.png\" alt=\"\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff1a\u30a4\u30d9\u30f3\u30c8\" width=\"1549\" height=\"826\" class=\"aligncenter size-full wp-image-46120\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u306b\u306f\u3001\u3010\u8a2d\u5b9a\u3011&#x27a1;\u3010\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3011\u304b\u3089\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u305f\u5f8c\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\u300d\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-34-2.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\" width=\"951\" height=\"439\" class=\"aligncenter size-full wp-image-46121\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u5b8c\u4e86\u30da\u30fc\u30b8\u3078\u306e\u5230\u9054\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-41-1.png\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u5b8c\u4e86\u30da\u30fc\u30b8\u306eURL\" width=\"826\" height=\"387\" class=\"aligncenter size-full wp-image-46122\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u304c\u8a08\u6e2c\u3055\u308c\u305f\u3042\u3068\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\u300d\u3092ON\u306b\u3059\u308b\u3068\u3001\u6674\u308c\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/span><\/p>\n<h4><b>\u277b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1e\u30da\u30fc\u30b8\u3068\u30b9\u30af\u30ea\u30fc\u30f3<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u8868\u793a\u56de\u6570\u304c\u591a\u3044Web\u30da\u30fc\u30b8\u307e\u305f\u306f\u30b9\u30af\u30ea\u30fc\u30f3\uff08\u30a2\u30d7\u30ea\u8868\u793a\uff09\u3084\u3001\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u306a\u3069\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/span><\/p>\n<h4><b>\u277c\u53ce\u76ca\u5316\u30ec\u30dd\u30fc\u30c8<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u53ce\u76ca\u5316\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u8cfc\u5165\u306e\u53ce\u76ca\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3001\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u306e\u5546\u54c1ID\u3054\u3068\u306e\u6e2c\u5b9a\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u5e83\u544a\u304b\u3089\u5f97\u305f\u53ce\u76ca\u3092\u5e83\u544a\u30e6\u30cb\u30c3\u30c8\u3054\u3068\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u53ce\u76ca\u5316\u30ec\u30dd\u30fc\u30c8\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u306f\u3001<\/span><b>e\u30b3\u30de\u30fc\u30b9\u306e\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u5074\u3067GA4\u7528\u8a08\u6e2c\u8a18\u8ff0\u3092\u5b9f\u88c5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/b><span style=\"font-weight: 400;\">\u306e\u3067\u6ce8\u610f\u3057\u3088\u3046\u3002<\/span><\/p>\n<h4><b>\u277d\u7dad\u6301\u7387\u30ec\u30dd\u30fc\u30c8<\/b><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-30-1.png\" alt=\"\u7dad\u6301\u7387\u306e\u6982\u8981\" width=\"1525\" height=\"803\" class=\"aligncenter size-full wp-image-46123\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7dad\u6301\u7387\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u7dad\u6301\u7387\u306a\u3069\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002\u7dad\u6301\u7387\u306e\u5272\u5408\u3092\u898b\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6e1b\u5c11\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u628a\u63e1\u3057\u3066\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u6642\u671f\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n<h3><b>4-2. \u30c7\u30fc\u30bf\u63a2\u7d22\u753b\u9762<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-28-1.png\" alt=\"\u30c7\u30fc\u30bf\u63a2\u7d22\" width=\"1399\" height=\"594\" class=\"aligncenter size-full wp-image-46125\" \/>\u300c\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u306f\u3001GA4\u304b\u3089\u5c0e\u5165\u3055\u308c\u305f\u6a5f\u80fd\u3067\u3001<\/span><b>\u5206\u6790\u3059\u308b\u5074\u304c\u9078\u629e\u3057\u305f\u6307\u6a19\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u53ef\u8996\u5316\u3057\u3066\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b\u6a5f\u80fd<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002\u4efb\u610f\u306e\u9805\u76ee\u3060\u3051\u9078\u3093\u3067\u81ea\u7531\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ec\u30dd\u30fc\u30c8\u306f\u76f4\u611f\u7684\u306b\u4f5c\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u307e\u305a\u306f\u4f5c\u3063\u3066\u307f\u3066\u6163\u308c\u308b\u306e\u304c\u65e9\u3044\u3060\u308d\u3046\u3002\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30ae\u30e3\u30e9\u30ea\u30fc\u304b\u3089\u4f5c\u6210\u3057\u305f\u3044\u30ec\u30dd\u30fc\u30c8\u306b\u8fd1\u3044\u96db\u5f62\u3092\u4f7f\u3046\u306e\u3082\u304a\u3059\u3059\u3081\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u300c\u76ee\u6a19\u5230\u9054\u30d7\u30ed\u30bb\u30b9\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-5-1.png\" alt=\"\u76ee\u6a19\u5230\u9054\u30d7\u30ed\u30bb\u30b9\u30c7\u30fc\u30bf\u306e\u30ec\u30dd\u30fc\u30c8\" width=\"1339\" height=\"725\" class=\"aligncenter size-full wp-image-46126\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5f8c\u306f\u5de6\u90e8\u5206\u306e\u8a2d\u5b9a\u3092\u7d30\u304b\u304f\u8abf\u6574\u3059\u308c\u3070\u3001\u76ee\u7684\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u7c21\u5358\u306b\u4f5c\u6210\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n<h2><b>5. GA4\u5c0e\u5165\u5f8c\u306b\u3057\u3066\u304a\u304f\u3079\u304d6\u3064\u306e\u3053\u3068<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">GA4\u306e\u753b\u9762\u306e\u898b\u65b9\u3092\u78ba\u8a8d\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u672c\u683c\u7684\u306b\u4f7f\u3044\u59cb\u3081\u308b\u524d\u306b\u3057\u3066\u304a\u304f\u3079\u304d6\u3064\u306e\u3053\u3068\u3092\u7d39\u4ecb\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"border-color: #205b97;\">\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u2776\u4f55\u3092\u5206\u6790\u3057\u305f\u3044\u306e\u304b\u6574\u7406\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u2777\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u2778\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u309214\u30ab\u6708\u306b\u5909\u66f4\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u2779\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u9664\u5916\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u277aGoogle\u30b7\u30b0\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u884c\u3046\u8a2d\u5b9a\u306b\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u277bGoogle\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3068\u9023\u643a\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>5-1. \u4f55\u3092\u5206\u6790\u3057\u305f\u3044\u306e\u304b\u6574\u7406\u3057\u3066\u304a\u3053\u3046<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3067\u306f\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3002\u3057\u304b\u3057GA4\u3067\u306f\u3001<\/span><b>\u5206\u6790\u3059\u308b\u5074\u304c\u4e3b\u4f53\u7684\u306b\u300c\u4f55\u3092\u5206\u6790\u3057\u305f\u3044\u306e\u304b\u300d\u3092\u6c7a\u3081\u3066\u3001\u305d\u308c\u306b\u5408\u3046\u3088\u3046\u306b\u9805\u76ee\u3092\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044<\/b><span style=\"font-weight: 400;\">\u4ed5\u69d8\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300cUA\u306e\u753b\u9762\u3067\u7279\u306b\u53c2\u8003\u306b\u3057\u3066\u3044\u305f\u6307\u6a19\u306f\u4f55\u304b\u300d\u3092\u30d9\u30fc\u30b9\u306b\u8003\u3048\u3066\u3082\u3044\u3044\u3057\u3001\u3053\u308c\u3092\u6a5f\u4f1a\u306bKPI\u3092\u8a2d\u5b9a\u3057\u76f4\u3057\u3066\u307f\u308b\u306e\u3082\u826f\u3044\u3060\u308d\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#x27a1;KPI\u8a2d\u8a08\u306b\u3064\u3044\u3066\u306f\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/contentmarketing-kpi-40630.html\"><span style=\"font-weight: 400;\">\u52b9\u7387\u7684\u306b\u6700\u5927\u306e\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001GA4\u3067\u306f\u3001UA\u3067\u306f\u8ffd\u3048\u306a\u304b\u3063\u305f\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8ffd\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u4f8b\u3048\u3070\u300cCV\u306b\u7e4b\u304c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u300d\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u305c\u3072\u5206\u6790\u3057\u3066\u307f\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h3><b>5-2. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u3057\u3066\u304a\u3053\u3046<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">5-1\u3067\u8a2d\u5b9a\u3057\u305f\u5206\u6790\u3092\u9069\u5207\u306b\u884c\u3046\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u5fc5\u305a\u884c\u3063\u3066\u304a\u3053\u3046\u3002GA4\u3067\u306f\u3001<\/span><b>\u300c\u4f55\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u304b\u300d\u3092\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u8a08\u6e2c\u3055\u308c\u306a\u3044<\/b><span style=\"font-weight: 400;\">\u305f\u3081\u6ce8\u610f\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4\u7ae0\u306e\u300c<\/span><a href=\"#5ga\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u277a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3067\u89e3\u8aac\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u5fd8\u308c\u305a\u306b\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-34-3.png\" alt=\"\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u3064\u3051\u308b\" width=\"951\" height=\"439\" class=\"aligncenter size-full wp-image-46128\" \/><\/p>\n<h3><b>5-3. \u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u309214\u30ab\u6708\u306b\u5909\u66f4\u3057\u3066\u304a\u3053\u3046<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u5229\u7528\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u306f\u3001GA4\u306e\u521d\u671f\u8a2d\u5b9a\u306e\u307e\u307e\u3060\u3068<\/span><b>\u300c2\u30ab\u6708\u300d\u3068\u77ed\u304f\u306a\u3063\u3066\u3044\u308b<\/b><span style=\"font-weight: 400;\">\u3002\u305d\u306e\u305f\u3081\u3001\u3053\u308c\u309214\u30ab\u6708\u306b\u5909\u66f4\u3057\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5909\u66f4\u3059\u308b\u306b\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u7ba1\u7406\u753b\u9762\u306e\u5de6\u4e0b\u306b\u3042\u308b\u3010\u7ba1\u7406\u3011\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u629e\u5f8c\u3001\u3010\u30c7\u30fc\u30bf\u8a2d\u5b9a\u3011\uff1e\u3010\u30c7\u30fc\u30bf\u4fdd\u6301\u3011\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u300c\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u300d\u306e\u30d7\u30eb\u30c0\u30a6\u30f3\u3092\u5909\u66f4\u3059\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-24-1.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u63012\u30f6\u6708\" width=\"1011\" height=\"687\" class=\"aligncenter size-full wp-image-46129\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2\u30ab\u6708\u307e\u305f\u306f14\u30ab\u6708\u3092\u9078\u3079\u308b\u306e\u3067\u3001<\/span><b>14\u30ab\u6708\u306b\u3057\u3066\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af<\/b><span style=\"font-weight: 400;\">\u3057\u3088\u3046\u3002<\/span><\/p>\n<h3><b>5-4. \u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u9664\u5916\u3057\u3066\u304a\u3053\u3046<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">GA4\u3067\u306e\u5206\u6790\u3092\u884c\u3046\u6642\u306b\u3001<\/span><b>\u5206\u6790\u5bfe\u8c61\u306b\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u8005\u3084\u5236\u4f5c\u4f1a\u793e\u306a\u3069\u306e\u30a2\u30af\u30bb\u30b9\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6b63\u78ba\u306a\u884c\u52d5\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044<\/b><span style=\"font-weight: 400;\">\u3002\u305d\u306e\u305f\u3081\u3001\u3053\u3046\u3057\u305f\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u4e8b\u524d\u306b\u9664\u5916\u3057\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5206\u6790\u5bfe\u8c61\u304b\u3089\u9664\u5916\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u7ba1\u7406\u753b\u9762\u306e\u5de6\u4e0b\u306b\u3042\u308b\u3010\u7ba1\u7406\u3011\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u629e\u5f8c\u3001\u3010\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3011\u3092\u8868\u793a\u3055\u305b\u308b\u3002\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a73\u7d30\u3092\u8868\u793a\u3055\u305b\u305f\u3089\u3001\u300cGoogle\u30bf\u30b0\u300d\u306e\u9805\u76ee\u306b\u3042\u308b\u300c\u30bf\u30b0\u8a2d\u5b9a\u3092\u884c\u3046\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-45-1.png\" alt=\"\u30af\u30ed\u30b9\u30c9\u30e1\u30a4\u30f3\u30ea\u30f3\u30af\u3084\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306a\u3069\u306eGoogle\u30bf\u30b0\u306b\u95a2\u3059\u308b\u52d5\u4f5c\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\" width=\"717\" height=\"261\" class=\"aligncenter size-full wp-image-46130\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google\u30bf\u30b0\u8a2d\u5b9a\u753b\u9762\u304c\u958b\u3044\u305f\u3089\u3001\u300c\u8a2d\u5b9a\u300d\u306e\u53f3\u306b\u3042\u308b\u300c\u3059\u3079\u3066\u8868\u793a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u300c\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5b9a\u7fa9\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-13-1.png\" alt=\"\u5185\u90e8\u3068\u3057\u3066\u8b58\u5225\u3059\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306eIP\u30a2\u30c9\u30ec\u30b9\u3092\u5b9a\u7fa9\u3057\u307e\u3059\" width=\"742\" height=\"464\" class=\"aligncenter size-full wp-image-46131\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30eb\u30fc\u30eb\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u305f\u3089\u3001\u300c\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u300c\u30eb\u30fc\u30eb\u540d\u300d\uff08\u4efb\u610f\u3067OK\uff09\u3068\u9664\u5916\u3057\u305f\u3044IP\u30a2\u30c9\u30ec\u30b9\u3092\u8a2d\u5b9a\u3057\u3001\u300c\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u78ba\u5b9a\u3055\u305b\u3088\u3046\u3002traffic_type\u306e\u5024\u306f\u305d\u306e\u307e\u307e\u306b\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-25-1.png\" alt=\"\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30eb\u30fc\u30eb\u306e\u4f5c\u6210\" width=\"875\" height=\"618\" class=\"aligncenter size-full wp-image-46132\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u78ba\u5b9a\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30eb\u30fc\u30eb\u4e00\u89a7\u306b\u4f5c\u6210\u3057\u305f\u30eb\u30fc\u30eb\u304c\u8a18\u8f09\u3055\u308c\u308b\u306f\u305a\u3060\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-36-1.png\" alt=\"\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30eb\u30fc\u30eb\" width=\"744\" height=\"164\" class=\"aligncenter size-full wp-image-46133\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u6642\u70b9\u3067\u306f\u307e\u3060\u3053\u306e\u30d5\u30a3\u30eb\u30bf\u304c\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u3055\u3089\u306b\u3001\u3010\u7ba1\u7406\u3011\u753b\u9762\u306b\u623b\u3063\u3066\u3001\u3010\u30c7\u30fc\u30bf\u8a2d\u5b9a\u3011&#x27a1;\u3010\u30c7\u30fc\u30bf\u30d5\u30a3\u30eb\u30bf\u3011\u3092\u8868\u793a\u3055\u305b\u3001\u30d5\u30a3\u30eb\u30bf\u3092\u6709\u52b9\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u30d5\u30a3\u30eb\u30bf\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u9805\u76ee\u3092\u9078\u3073\u3001\u9ed2\u4e38\u304c\u7e26\u306b3\u3064\u4e26\u3093\u3067\u3044\u308b\u30a2\u30a4\u30b3\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c\u30d5\u30a3\u30eb\u30bf\u3092\u6709\u52b9\u306b\u3059\u308b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-15-1.png\" alt=\"\u30d5\u30a3\u30eb\u30bf\u3092\u6709\u52b9\u306b\u3059\u308b\" width=\"930\" height=\"460\" class=\"aligncenter size-full wp-image-46134\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u306e\u72b6\u614b\u304c\u300c\u30c6\u30b9\u30c8\u300d\u304b\u3089\u300c\u6709\u52b9\u300d\u306b\u5909\u308f\u308c\u3070\u3001\u8a2d\u5b9a\u5b8c\u4e86\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3><b>5-5. Google\u30b7\u30b0\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u884c\u3046\u8a2d\u5b9a\u306b\u3057\u3066\u304a\u3053\u3046<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u30b7\u30b0\u30ca\u30eb\u3068\u306f\u3001\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u304c\u7570\u306a\u308b\u30d6\u30e9\u30a6\u30b6\u3084\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3082\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u8a08\u6e2c\u3067\u304d\u308b\u6a5f\u80fd\u306e\u3053\u3068\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA4\u3067Google\u30b7\u30b0\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u884c\u3046\u8a2d\u5b9a\u306b\u3057\u3066\u304a\u3051\u3070\u3001\u3088\u308a\u6b63\u78ba\u306b\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u306f\u8a2d\u5b9a\u304cOFF\u306b\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u8a2d\u5b9a\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u7ba1\u7406\u753b\u9762\u306e\u5de6\u4e0b\u306b\u3042\u308b\u3010\u7ba1\u7406\u3011\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u629e\u5f8c\u3001\u3010\u30c7\u30fc\u30bf\u8a2d\u5b9a\u3011&#x27a1;\u3010\u30c7\u30fc\u30bf\u53ce\u96c6\u3011\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3059\u308b\u3068\u3001\u300cGoogle\u30b7\u30b0\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u300d\u3068\u3044\u3046\u9805\u76ee\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u300c\u8a2d\u5b9a\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-10-1.png\" alt=\"\u30c7\u30fc\u30bf\u53ce\u96c6\u8a2d\u5b9a\" width=\"947\" height=\"691\" class=\"aligncenter size-full wp-image-46135\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u78ba\u8a8d\u753b\u9762\u304c2\u56de\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u300c\u7d9a\u884c\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u3001\u3055\u3089\u306b\u300c\u6709\u52b9\u306b\u3059\u308b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-48-1.png\" alt=\"Google\u30b7\u30b0\u30ca\u30eb\u3092\u6709\u52b9\u306b\u3059\u308b\u3092\u7d9a\u884c\" width=\"854\" height=\"652\" class=\"aligncenter size-full wp-image-46136\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001\u300cGoogle\u30b7\u30b0\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u300d\u306e\u53f3\u5074\u306b\u4f4d\u7f6e\u3059\u308b\u30d0\u30fc\u304c\u300cON\u300d\u306b\u306a\u3063\u3066\u3044\u308c\u3070\u8a2d\u5b9a\u5b8c\u4e86\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-35-1.png\" alt=\"Google\u30b7\u30b0\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6ON\" width=\"777\" height=\"226\" class=\"aligncenter size-full wp-image-46137\" \/><\/p>\n<h3><b>5-6. Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3068\u9023\u643a\u3057\u3066\u304a\u3053\u3046<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u306f\u3001\u691c\u7d22\u7d50\u679c\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u30b5\u30a4\u30c8\u306e\u554f\u984c\u70b9\u304c\u5206\u304b\u308bGoogle\u516c\u5f0f\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u4f75\u305b\u3066\u6d3b\u7528\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u62c5\u5f53\u8005\u304c\u307b\u3068\u3093\u3069\u3060\u308d\u3046\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"border-color: #205b97;\">\n<p><span style=\"font-weight: 400;\">Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u306e\u767b\u9332\u304c\u5b8c\u4e86\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/consolesearch-42635.html\"><span style=\"font-weight: 400;\">Google Search Console\u3068\u306f\uff1f\u521d\u5fc3\u8005\u5411\u3051\u306b\u30ad\u30e3\u30d7\u30c1\u30e3\u4ed8\u3067\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u3001\u5148\u306b\u767b\u9332\u4f5c\u696d\u3092\u5b8c\u4e86\u3055\u305b\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u305e\u308c\u5358\u72ec\u3067\u5229\u7528\u3059\u308b\u3053\u3068\u3082\u3082\u3061\u308d\u3093\u3067\u304d\u308b\u304c\u3001\u9023\u643a\u3055\u305b\u3066\u304a\u3051\u3070\u3001GA4\u306e\u753b\u9762\u4e0a\u3067Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u5206\u6790\u60c5\u5831\u3082\u4f75\u305b\u3066\u78ba\u8a8d\u3067\u304d\u308b\u305f\u3081\u4fbf\u5229\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u7ba1\u7406\u753b\u9762\u306e\u5de6\u4e0b\u306b\u3042\u308b\u3010\u7ba1\u7406\u3011\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u629e\u5f8c\u3001\u30e1\u30cb\u30e5\u30fc\u306e\u4e00\u756a\u4e0b\u306b\u3042\u308b\u3010Search Console\u306e\u30ea\u30f3\u30af\u3011\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-20-1.png\" alt=\"Search Console\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\" width=\"1178\" height=\"850\" class=\"aligncenter size-full wp-image-46138\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u300cSearch Console\u306e\u30ea\u30f3\u30af\u300d\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u305f\u3089\u300c\u30ea\u30f3\u30af\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u30ea\u30f3\u30af\u306e\u8a2d\u5b9a\u3092\u884c\u304a\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-31-1.png\" alt=\"\u30ea\u30f3\u30af\u306e\u8a2d\u5b9a\" width=\"786\" height=\"664\" class=\"aligncenter size-full wp-image-46139\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u7d10\u3065\u3044\u3066\u3044\u308b\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u753b\u9762\u306e\u6307\u793a\u306b\u5f93\u3063\u3066\u9078\u629e\u3059\u308b\u3060\u3051\u3067\u8a2d\u5b9a\u3067\u304d\u308b\u306f\u305a\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u300c\u9001\u4fe1\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u300c\u30ea\u30f3\u30af\u4f5c\u6210\u6e08\u307f\u300d\u3068\u306a\u308c\u3070\u9023\u643a\u4f5c\u696d\u306f\u5b8c\u4e86\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-2-1.png\" alt=\"\u7d50\u679c\u30ea\u30f3\u30af\u4f5c\u6210\u6e08\u307f\" width=\"686\" height=\"226\" class=\"aligncenter size-full wp-image-46140\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u300cGoogle\u5e83\u544a\u300d\u3084\u300c\u30a2\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u300d\u3001\u300cGoogle Play\u300d\u306a\u3069\u4ed6\u30b5\u30fc\u30d3\u30b9\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u540c\u69d8\u306b\u9023\u643a\u8a2d\u5b9a\u3092\u3057\u3066\u304a\u304f\u3068\u826f\u3044\u3060\u308d\u3046\u3002<\/span><\/p>\n<h2><b>6. GA4\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001GA4\uff08Google Analytics4\uff09\u306b\u3064\u3044\u3066\u3088\u304f\u805e\u304b\u308c\u308b\u8cea\u554f\u3068\u7b54\u3048\u3092\u307e\u3068\u3081\u3066\u7d39\u4ecb\u3057\u3066\u304a\u3053\u3046\u3002GA4\u5c0e\u5165\u524d\u306b\u76ee\u3092\u901a\u3057\u3066\u304a\u304f\u3068\u7406\u89e3\u304c\u6df1\u307e\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n<h3><b>6-1. UA\u306e\u30c7\u30fc\u30bf\u3092GA4\u3078\u79fb\u884c\u30fb\u5f15\u304d\u7d99\u3050\u3053\u3068\u306f\u3067\u304d\u308b\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3067\u4f7f\u3063\u3066\u3044\u305f\u30c7\u30fc\u30bf\u306f\u3001<\/span><b>\u65b0\u3057\u3044GA4\u306b\u79fb\u7ba1\u3057\u3066\u305d\u306e\u307e\u307e\u5f15\u304d\u7d99\u3044\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u30012022\u5e7410\u6708\u304b\u3089GA4\u3092\u4f7f\u3044\u59cb\u3081\u305f\u5834\u5408\u30012022\u5e749\u6708\u306e\u30c7\u30fc\u30bf\u306fUA\u3067\u3057\u304b\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u30022022\u5e749\u6708\u5206\u306eUA\u306e\u30c7\u30fc\u30bf\u3092GA4\u3067\u5206\u6790\u3059\u308b\u3068\u3044\u3046\u4f7f\u3044\u65b9\u306f\u3067\u304d\u306a\u3044\u306e\u3067\u6ce8\u610f\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UA\u304c\u5ec3\u6b62\u3055\u308c\u305f\u5f8c\u306b\u524d\u5e74\u540c\u6708\u30c7\u30fc\u30bf\u3092\u6bd4\u8f03\u3057\u3066\u4f7f\u3044\u305f\u3044\u5834\u5408\u306b\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u5c0e\u5165\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/span><\/p>\n<h3><b>6-2. UA\u3067\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u8a2d\u5b9a\u306f\u5f15\u304d\u7d99\u304c\u308c\u308b\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u5f93\u6765\u306eUA\u3067\u884c\u3063\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306a\u3069\u306fGA4\u306b\u306f\u539f\u5247\u5f15\u304d\u7d99\u304c\u308c\u306a\u3044\u3002\u5168\u3066\u65b0\u305f\u306b\u8a2d\u5b9a\u3057\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b\u3068\u8003\u3048\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5192\u982d\u3067\u3082\u89e3\u8aac\u3057\u305f\u304c\u3001\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\u306eUA\u3068\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3GA4\u306f\u3001\u5168\u304f\u5225\u306e\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u306b\u5909\u308f\u3063\u305f\u3068\u3044\u3046\u8a8d\u8b58\u3067\u3044\u305f\u65b9\u304c\u826f\u3044\u3002\u9762\u5012\u306b\u611f\u3058\u308b\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u5237\u65b0\u3055\u308c\u305f\u304a\u304b\u3052\u3067\u5f93\u6765\u306f\u3067\u304d\u306a\u304b\u3063\u305f\u7d30\u304b\u3044\u5206\u6790\u3082\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u305c\u3072\u4f7f\u3044\u8fbc\u3093\u3067\u4fbf\u5229\u306b\u6d3b\u7528\u3057\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h3><b>6-3. UA\u3068GA4\u3067\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u9055\u3046\u306e\u306f\u306a\u305c\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">UA\uff08\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3068GA4\uff08\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3067\u306f\u3001<\/span><b>GA4\u306e\u65b9\u304c\u8a08\u6e2c\u3055\u308c\u308b\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u306f\u5c11\u306a\u304f\u306a\u308b<\/b><span style=\"font-weight: 400;\">\u3002\u306a\u305c\u306a\u3089\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u8a08\u6e2c\u65b9\u6cd5\u304c\u5909\u308f\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-16-1.png\" alt=\"GA4\uff08\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306f\u65e5\u4ed8\u304c\u5909\u308f\u3063\u3066\u3082\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u7d42\u4e86\u3057\u3066\u3044\u306a\u3044\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9\u304c\u5909\u308f\u3063\u3066\u3082\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u7d42\u4e86\u3057\u3066\u3044\u306a\u3044\u3002\" width=\"1035\" height=\"494\" class=\"aligncenter size-full wp-image-46141\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3088\u308a\u8a73\u3057\u304f\u306f\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/number-of-session-43633.html\"><span style=\"font-weight: 400;\">\u3010GA4\u5bfe\u5fdc\u3011\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3068\u306f\uff1fPV\u3068\u306e\u9055\u3044\u30fb\u8a08\u6e2c\u30eb\u30fc\u30eb\u30fb\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001GA4\u304b\u3089\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u304c\u9055\u3063\u3066\u3082\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u3092\u8b58\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u3082UA\u3088\u308a\u5c11\u306a\u304f\u8868\u793a\u3055\u308c\u308b\u3002\u3053\u306e\u3088\u3046\u306bUA\u3068GA4\u3067\u306f\u8a00\u8449\u306e\u5b9a\u7fa9\u304c\u5909\u66f4\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u305d\u306e\u70b9\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u304a\u304f\u3068\u826f\u3044\u3060\u308d\u3046\u3002<\/span><\/p>\n<h3><b>6-4. \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3069\u3053\u304b\u3089\u78ba\u8a8d\u3059\u308c\u3070\u826f\u3044\u306e\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u3010\u30ec\u30dd\u30fc\u30c8\u3011&#x27a1;\u3010\u96c6\u5ba2\u3011&#x27a1;\u3010\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u3011\u753b\u9762\u304b\u3089\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u3092\u6307\u5b9a\u3059\u308b\u3053\u3068\u3067\u78ba\u8a8d\u3067\u304d\u308b\u306e\u3067\u899a\u3048\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u305f\u3089\u3001\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u3068\u66f8\u304b\u308c\u305f\u53f3\u5074\u306b\u3042\u308b\u300c\uff0b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-3-1.png\" alt=\"\u30d7\u30e9\u30b9\u3092\u30af\u30ea\u30c3\u30af\" width=\"1163\" height=\"585\" class=\"aligncenter size-full wp-image-46142\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001\u300c\u30da\u30fc\u30b8\/\u30b9\u30af\u30ea\u30fc\u30f3\u300d&#x27a1;\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-11-1.png\" alt=\"\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u30af\u30ea\u30c3\u30af\" width=\"978\" height=\"364\" class=\"aligncenter size-full wp-image-46143\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3059\u308b\u3068\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3054\u3068\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001CV\u6570\u306a\u3069\u306e\u8a08\u6e2c\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-22-1.png\" alt=\"\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30c7\u30fc\u30bf\" width=\"1046\" height=\"550\" class=\"aligncenter size-full wp-image-46144\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u3055\u3089\u306b\u8a73\u7d30\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u5206\u6790\u3092\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u30c7\u30fc\u30bf\u63a2\u7d22\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3010\u63a2\u7d22\u3011&#x27a1;\u3010\u81ea\u7531\u5f62\u5f0f\u3011\u30ec\u30dd\u30fc\u30c8\u3092\u9078\u629e\u3057\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u300c\uff0b\u300d\u304b\u3089\u300c\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u9078\u629e\u300d\u3092\u8868\u793a\u3055\u305b\u3001\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u3067\u691c\u7d22\u3057\u3066\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u300d\u3092\u9078\u629e\u3057\u3001\u300c\u30a4\u30f3\u30dd\u30fc\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-51-1.png\" alt=\"\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u691c\u7d22\" width=\"888\" height=\"274\" class=\"aligncenter size-full wp-image-46145\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u540c\u69d8\u306b\u3001\u6307\u6a19\u306e\u300c\uff0b\u300d\u304b\u3089\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u306a\u3069\u898b\u305f\u3044\u6307\u6a19\u3092\u8ffd\u52a0\u3057\u3066\u304a\u304f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u72b6\u614b\u3067\u300c\u884c\u300d\u306b\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u300d\u3092\u3001\u300c\u5024\u300d\u306b\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u3092\u6307\u5b9a\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a73\u7d30\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3054\u3068\u306e\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-42-1.png\" alt=\"\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3054\u3068\u306e\u30c7\u30fc\u30bf\" width=\"1999\" height=\"1004\" class=\"aligncenter size-full wp-image-46146\" \/><\/p>\n<h2><b>\u307e\u3068\u3081<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u65b0\u3057\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u300cGA4\u300d\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u304d\u305f\u3002\u6700\u5f8c\u306b\u3053\u306e\u8a18\u4e8b\u306e\u307e\u3068\u3081\u3092\u7c21\u5358\u306b\u304a\u3055\u3089\u3044\u3057\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA4\u3068\u306f\u3001<\/span><b>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u65b0\u3057\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u3053\u3068<\/b><span style=\"font-weight: 400;\">\u3002\u305f\u3060\u3057\u3001\u524d\u30d0\u30fc\u30b8\u30e7\u30f3\u306eUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3068\u306f\u8a08\u6e2c\u65b9\u6cd5\u3084\u6307\u6a19\u306e\u5b9a\u7fa9\u306a\u3069\u304b\u306a\u308a\u7570\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u3082\u306f\u3084\u5225\u306e\u5168\u304f\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3068\u3057\u3066\u4f7f\u3044\u59cb\u3081\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UA\u3092\u65e2\u306b\u4f7f\u3063\u3066\u3044\u308b\u65b9\u304cGA4\u306b\u79fb\u884c\u3059\u308b\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u30ab\u30f3\u30bf\u30f3\u306b\u3067\u304d\u308b\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"border-color: #000;\">\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">1. Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067GA4\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">2. GA4\u306e\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">3. \u30b5\u30a4\u30c8\u306b\u30bf\u30b0\u3092\u5b9f\u88c5\u3057\u3066\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u30b9\u30bf\u30fc\u30c8\u3055\u305b\u308b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. \u6642\u9593\u3092\u304a\u3044\u3066\u6b63\u3057\u304f\u8a08\u6e2c\u3067\u304d\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">GA4\u3092\u4f7f\u3044\u59cb\u3081\u305f\u3089\u3001\u3069\u3093\u306a\u753b\u9762\u304c\u3042\u308b\u306e\u304b\u78ba\u8a8d\u3057\u3088\u3046\u3002\u30e1\u30a4\u30f3\u306b\u78ba\u8a8d\u3059\u308b\u306e\u306f\u300c\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u300d\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/11\/ga4-4-3.png\" alt=\"\u30ec\u30dd\u30fc\u30c8\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\" width=\"1261\" height=\"840\" class=\"aligncenter size-full wp-image-46147\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u308b\u30a4\u30d9\u30f3\u30c8\u4ee5\u5916\u306b\u78ba\u8a8d\u3057\u305f\u3044\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u304c\u3042\u308b\u5834\u5408\u3084\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u78ba\u8a8d\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u5225\u9014\u8a2d\u5b9a\u304c\u5fc5\u8981\u306a\u306e\u3067\u4f5c\u6210\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA4\u306e\u79fb\u884c\u8a2d\u5b9a\u304c\u7d42\u308f\u3063\u3066\u3001\u753b\u9762\u306e\u898b\u65b9\u3082\u4e00\u901a\u308a\u5206\u304b\u3063\u305f\u3089\u3001\u4ee5\u4e0b\u306e6\u3064\u306e\u3053\u3068\u3092\u884c\u3063\u3066\u304b\u3089\u672c\u683c\u7684\u306b\u4f7f\u3044\u59cb\u3081\u3088\u3046\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"border-color: #000000;\">\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u2776\u4f55\u3092\u5206\u6790\u3057\u305f\u3044\u306e\u304b\u6574\u7406\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u2777\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u2778\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u309214\u30ab\u6708\u306b\u5909\u66f4\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u2779\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u9664\u5916\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u277aGoogle\u30b7\u30b0\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u884c\u3046\u8a2d\u5b9a\u306b\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u277bGoogle\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3068\u9023\u643a\u3057\u3066\u304a\u3053\u3046<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\n<span style=\"font-weight: 400;\">GA4\u306f\u3001<\/span><b>\u4f55\u3092\u5206\u6790\u3057\u305f\u3044\u304b\u3092\u4e3b\u4f53\u7684\u306b\u8003\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u30c4\u30fc\u30eb<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002\u3057\u3063\u304b\u308a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u305f\u4e0a\u3067\u3001\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u6d3b\u7528\u3057\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GA4\uff08Google Analytics4\uff09\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u65b0\u3057\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3042\u308b\u3002 \u65e2\u5b58\u306eUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306f2023\u5e747\u67081\u65e5\u306b\u306f\u4f7f\u3048\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u300c\u305d\u308d\u305d\u308dGA4\u3092\u5c0e\u5165\u3057\u306a\u304d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"acf":[],"_links":{"self":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/46055"}],"collection":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/comments?post=46055"}],"version-history":[{"count":8,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/46055\/revisions"}],"predecessor-version":[{"id":47315,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/46055\/revisions\/47315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media\/46056"}],"wp:attachment":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media?parent=46055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/categories?post=46055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}