{"id":46034,"date":"2022-11-21T11:43:28","date_gmt":"2022-11-21T02:43:28","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=46034"},"modified":"2023-09-27T12:31:44","modified_gmt":"2023-09-27T03:31:44","slug":"google-guidorain","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/google-guidorain-46034.html","title":{"rendered":"Google\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u30102022\u5e747\u670828\u65e5\u7248\u3011\u65e5\u672c\u8a9e\u8a33\u3067\u8981\u7d04"},"content":{"rendered":"

\u300cGoogle\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d\u3068\u306f\u3001<\/span>Google\u793e\u304c\u3001\u81ea\u5206\u305f\u3061\u306e\u4f5c\u3063\u305f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u9069\u5207\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3001\u4eba\u9593\u306e\u76ee\u3067\u54c1\u8cea\u30c1\u30a7\u30c3\u30af\u3092\u3059\u308b\u969b\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u30eb\u30fc\u30eb\u30d6\u30c3\u30af<\/b>\u3067\u3042\u308b\u3002<\/span><\/p>\n

Google\u306e\u5185\u90e8\u6587\u66f8\u3067\u3042\u308b\u304c\u3001SEO\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u8005\u306a\u3089\u5589\u304b\u3089\u624b\u304c\u51fa\u308b\u307b\u3069\u6b32\u3057\u3044\u3001\u6709\u76ca\u306a\u60c5\u5831\u304c\u8a70\u307e\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n

\u3068\u3044\u3046\u306e\u306f\u3001Google\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u3001\u3069\u3093\u306a\u30da\u30fc\u30b8\u3092\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u8d64\u88f8\u3005\u306b\u660e\u304b\u3055\u308c\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/span><\/p>\n

\u3057\u304b\u3057\u3001\u554f\u984c\u304c\u3042\u308b\u3002<\/span><\/p>\n

Google\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u82f1\u8a9e\u7248\u3057\u304b\u306a\u3044\u3046\u3048\u306b\u3001\u5168160\u30da\u30fc\u30b8\u4ee5\u4e0a\u306b\u308f\u305f\u308b\u81a8\u5927\u306aPDF\u6587\u66f8\u3067\u3042\u308a\u3001\u3057\u304b\u3082\u5e74\u306b1\u56de\u30da\u30fc\u30b9\u3067\u66f4\u65b0\u3055\u308c\u308b\u3002<\/span><\/p>\n

\u672c\u8a18\u4e8b\u3067\u306f\u3001\u65e5\u672c\u306e\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u6709\u76ca\u306a\u60c5\u5831\u3092\u7c21\u5358\u306b\u5165\u624b\u3067\u304d\u308b\u3088\u3046\u3001\u4ee5\u4e0b\u306e\u60c5\u5831\u3092\u307e\u3068\u3081\u305f\u3002<\/span><\/p>\n

\n

\u25cf<\/span> Google\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u57fa\u790e\u77e5\u8b58
\n<\/span>\u25cf <\/span>\u6700\u65b0\u306e2022\u5e747\u670828\u65e5\u7248\u306e\u65e5\u672c\u8a9e\u8981\u7d04\uff08SEO\u306b\u76f4\u7d50\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u91cd\u70b9\u89e3\u8aac\uff09<\/span><\/p>\n<\/div>\n

\u300cGoogle\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u5185\u5bb9\u3092\u77e5\u308a\u305f\u3044\u3051\u308c\u3069\u3001\u8aad\u3081\u306a\u3044\u300d<\/span><\/p>\n

\u3068\u56f0\u3063\u3066\u3044\u305f\u65b9\u306f\u3001\u305c\u3072\u672c\u8a18\u4e8b\u3092\u6d3b\u7528\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3046\u3002<\/span><\/p>\n

1. Google\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u306f\uff1f<\/b><\/h2>\n

\u6700\u521d\u306b\u300cGoogle\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d\u3068\u306f\u4f55\u304b\u3001\u57fa\u672c\u306e\u77e5\u8b58\u304b\u3089\u89e3\u8aac\u3059\u308b\u3002<\/span><\/p>\n

1-1. Google\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u306b\u5f93\u4e8b\u3059\u308b\u30b9\u30bf\u30c3\u30d5\u5411\u3051\u306e\u5185\u90e8\u30de\u30cb\u30e5\u30a2\u30eb<\/b><\/h3>\n

Google\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u306f\u3001\u300cSearch Quality Evaluator Guidelines\uff08SQEG\uff09*1 \u300d\u306e\u3053\u3068\u3067\u3001\u5b9f\u7269\u306f\u4ee5\u4e0b\u306b\u3042\u308b\u3002<\/span><\/p>\n

\"PDF\"searchqualityevaluatorguidelines.pdf<\/b><\/a><\/p>\n

\n

*1\uff1a\u30d5\u30a1\u30a4\u30eb\u540d\u306f\u4e0a\u8a18\u306e\u3068\u304a\u308aSearch Quality Evaluator Guidelines\u3060\u304c\u3001\u300cSearch Quality Rating Guidelines\uff08SQRG\uff09\u300d\u306e\u547c\u79f0\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u30b7\u30fc\u30f3\u3082\u3042\u308b\u3002<\/span><\/p>\n<\/div>\n

\u3053\u306e\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001Google\u306e\u5185\u90e8\u8cc7\u6599<\/b>\u3060\u3002\u4e00\u822c\u306e\u30e6\u30fc\u30b6\u30fc\u3084\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u5411\u3051\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u306a\u3044\u3002<\/span><\/p>\n

Google\u306e\u62c5\u5f53\u30b9\u30bf\u30c3\u30d5\uff08\u304a\u3082\u306b\u5916\u90e8\u59d4\u8a17\uff09\u304c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u3092\u3069\u3046\u884c\u3048\u3070\u3088\u3044\u304b\u793a\u3057\u305f\u3001\u696d\u52d9\u30de\u30cb\u30e5\u30a2\u30eb\u3067\u3042\u308b\u3002<\/span><\/p>\n

1-2. \u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u3068\u306f\uff1f<\/b><\/h3>\n

Google\u3067\u306f\u3001<\/span>\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\uff08\u30b5\u30fc\u30c1\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30a4\u30bf\u30fc\uff09<\/b>\u3068\u547c\u3070\u308c\u308b\u30b9\u30bf\u30c3\u30d5\u304c\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u3092\u884c\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n

\u30b5\u30fc\u30c1\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30a4\u30bf\u30fc\u306e\u4ed5\u4e8b\u306f\u3001Google\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u9069\u5207\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3001\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3060\u3002<\/span><\/p>\n

\u3055\u307e\u3056\u307e\u306a\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u3092\u4eba\u9593\u306e\u76ee\u3067\u8a55\u4fa1\u3057\u3066\u3001\u305d\u306e\u8a55\u4fa1\u7d50\u679c\u3068Google\u306e\u8a55\u4fa1\u304c\u4e00\u81f4\u3059\u308b\u304b\u3069\u3046\u304b\u3001\u78ba\u8a8d\u3059\u308b\u3002<\/span><\/p>\n

\u8a55\u4fa1\u7d50\u679c\u306f\u3001Google\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u6539\u5584\u306b\u5229\u7528\u3055\u308c\u308b\u3002<\/span><\/p>\n

\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u306f\u3001\u4e16\u754c\u4e2d\u306eGoogle\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5bfe\u3057\u3066\u884c\u308f\u308c\u3066\u304a\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u5730\u57df\u306b\u30b5\u30fc\u30c1\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30a4\u30bf\u30fc\u304c\u3044\u308b\u3002<\/span><\/p>\n

1-3. \u306a\u305cGoogle\u304c\u5185\u90e8\u6587\u66f8\u3092\u516c\u958b\u3059\u308b\u306e\u304b\uff1f<\/b><\/h3>\n

Google\u304c\u5185\u90e8\u6587\u66f8\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u516c\u958b\u306b\u8e0f\u307f\u5207\u3063\u305f\u306e\u306f\u30012013\u5e74\u306e\u3053\u3068\u3060\u3002<\/span><\/p>\n

\u305d\u306e\u80cc\u666f\u306b\u3042\u308b\u601d\u3044\u306f\u30012015\u5e7412\u6708\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u306b\u3066\u660e\u304b\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

\n

2015\u5e7412\u67087\u65e5\u6708\u66dc\u65e5<\/p>\n

\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u5909\u66f4\u3092\u52a0\u3048\u308b\u305f\u3081\u306b\u306f\u30c6\u30b9\u30c8\u3092\u5b9f\u8df5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30c6\u30b9\u30c8\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001Googl\u306e\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3057\u3066\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u8a55\u4fa1\u8005\u306e\u65b9\u3005\u306b\u3001\u30c6\u30b9\u30c8\u306b\u5bfe\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u304a\u9858\u3044\u3057\u3066\u3044\u307e\u3059\u3002\u8a55\u4fa1\u8005\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u3088\u3063\u3066\u500b\u5225\u306e\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u6c7a\u5b9a\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30c6\u30b9\u30c8\u7d50\u679c\u3092\u628a\u63e1\u3059\u308b\u3046\u3048\u3067\u306e\u6709\u7528\u306a\u60c5\u5831\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u8a55\u4fa1\u8005\u306f\u3001Google\u304b\u3089\u63d0\u4f9b\u3055\u308c\u305f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u57fa\u3065\u3044\u3066\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3057\u3066\u304a\u308a\u3001\u3053\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u306fGoogle\u304c\u8003\u3048\u308b\u300c\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u300d\u304c\u53cd\u6620\u3055\u308c\u307e\u3059\u3002<\/span><\/span><\/span><\/p>\n

2013\u5e74\u3001Google\u306f\u4eba\u9593\u306b\u3088\u308b\u8a55\u4fa1\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306fGoogle\u691c\u7d22\u306e\u900f\u660e\u6027\u3092\u9ad8\u3081\u308b\u3068\u3068\u3082\u306b\u3001Google\u304c\u3069\u306e\u3088\u3046\u306a\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u306e\u7686\u69d8\u306b\u3054\u7406\u89e3\u3044\u305f\u3060\u304f\u3053\u3068\u3092\u76ee\u7684<\/span>\u3068\u3057\u305f\u3082\u306e\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u516c\u958b\u4ee5\u964d\u3001\u3053\u308c\u307e\u3067\u306b\u3055\u307e\u3056\u307e\u306a\u5909\u5316\u304c\u8d77\u3053\u308a\u307e\u3057\u305f\u3002\u3068\u308a\u308f\u3051\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u52a0\u3057\u305f\u3053\u3068\u3067\u3001\u4eca\u65e5\u3067\u306f\u30d1\u30bd\u30b3\u30f3\u3088\u308a\u3082\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u307b\u3046\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

Google\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306e\u5909\u5316\u3092\u628a\u63e1\u3059\u308b\u3054\u3068\u306b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5909\u66f4\u3092\u52a0\u3048\u3066\u304d\u307e\u3057\u305f\u304c\u30012013\u5e74\u306e\u516c\u958b\u4ee5\u964d\u306e\u5909\u66f4\u306b\u3064\u3044\u3066\u7686\u69d8\u306b\u304a\u4f1d\u3048\u3057\u3066\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u307b\u3069\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u5927\u5e45\u306a\u6539\u8a02\u304c\u5b8c\u4e86\u3057\u3001\u4eca\u65e5\u306e\u30e2\u30d0\u30a4\u30eb\u306e\u5229\u7528\u74b0\u5883\u306b\u5bfe\u5fdc\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u63a5\u7d9a\u3055\u308c\u305f\u7aef\u672b\u3092\u5e38\u306b\u6301\u3061\u6b69\u304f\u5834\u5408\u3001\u4eba\u3005\u306e\u691c\u7d22\u306e\u4f7f\u3044\u65b9\u306f\u7570\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6539\u8a02\u5f8c\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3053\u3061\u3089\u304b\u3089\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/span><\/p>\n

\u3053\u306e\u8a55\u4fa1\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u6700\u7d42\u76e4\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4eca\u5f8c\u3082\u3001\u691c\u7d22\u81ea\u4f53\u3084\u4eba\u3005\u306e\u691c\u7d22\u306e\u4f7f\u3044\u65b9\u304c\u5909\u308f\u308b\u305f\u3073\u306b\u5909\u66f4\u3055\u308c\u307e\u3059\u3002\u5909\u66f4\u3092\u52a0\u3048\u308b\u305f\u3073\u306b\u516c\u958b\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u66f4\u65b0\u3059\u308b\u4e88\u5b9a\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u5927\u304d\u3055\u5909\u66f4\u306b\u3064\u3044\u3066\u306f\u5b9a\u671f\u7684\u306b\u516c\u958b\u3057\u3066\u3044\u304d\u305f\u3044<\/span>\u3068\u8003\u3048\u3066\u304a\u308a\u307e\u3059\u3002<\/span><\/p>\n

\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306b\u304a\u3044\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7686\u69d8\u304c\u63a2\u3057\u3066\u3044\u308b\u7b54\u3048\u3092\u3067\u304d\u308b\u9650\u308a\u3059\u3070\u3084\u304f\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u3001Google\u306f\u4eca\u5f8c\u3082\u7d99\u7d9a\u7684\u306b\u52aa\u529b\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n

\u51fa\u5178\uff1a<\/span>Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb \u30d6\u30ed\u30b0<\/span><\/a> \u203b\u30e9\u30a4\u30f3\u8ffd\u52a0<\/span><\/p>\n

\u8981\u70b9\u3092\u307e\u3068\u3081\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n

\n

\u25cf<\/span> \u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u306f\u3001Google\u304c\u8003\u3048\u308b<\/span>\u300c\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u300d<\/b>\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u308b\u3002
\n<\/span>\u25cf <\/span>\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092Google\u304c\u516c\u958b\u3059\u308b\u76ee\u7684\u306f\u3001<\/span>
\n<\/span>\uff081\uff09Google\u691c\u7d22\u306e\u900f\u660e\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068<\/span>
\n<\/span>\uff082\uff09\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306b<\/span>\u300cGoogle\u304c\u6c42\u3081\u308b\u30da\u30fc\u30b8\u300d<\/b>\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u3053\u3068<\/span>
\n<\/span>\u3067\u3042\u308b\u3002
\n<\/span>\u25cf <\/span>\u5e38\u306b\u6700\u65b0\u7248\u3092\u516c\u958b\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u304c\u3001\u5927\u304d\u306a\u5909\u66f4\u304c\u3042\u3063\u305f\u3068\u304d\u306b\u306f\u3001\u66f4\u65b0\u3059\u308b\u3002<\/span><\/p>\n<\/div>\n

\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u3088\u304f\u7406\u89e3\u3059\u308c\u3070\u3001\u300c\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u300d\u304c\u308f\u304b\u308a\u3001\u300cGoogle\u304c\u6c42\u3081\u308b\u30da\u30fc\u30b8\u300d\u3092\u4f5c\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/span><\/p>\n

Google\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3067\u4e0a\u4f4d\u8868\u793a\u3092\u76ee\u6307\u3059SEO\u5b9f\u8df5\u8005\u306a\u3089\u3070\u3001\u6700\u3082\u6b32\u3057\u3044\u60c5\u5831\u304c\u8a70\u307e\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n

\u88dc\u8db3\uff1a\u66f4\u65b0\u6642\u306f\u540cURL\u304c\u4e0a\u66f8\u304d\u3055\u308c\u308b<\/b><\/h4>\n

\u88dc\u8db3\u3068\u3057\u3066\u3001\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u66f4\u65b0\u306f\u3001\u4e0d\u5b9a\u671f\u306b1\u5e74\u306b1\u56de\u307b\u3069\u884c\u308f\u308c\u3066\u3044\u308b\u304c\u3001\u305d\u306e\u969b\u306b\u306f\u73fe\u884c\u7248\u306eURL\u306b\u4e0a\u66f8\u304d\u3055\u308c\u308b\u3002<\/span><\/p>\n

\u25bc \u73fe\u884c\u7248\u306eURL
\n<\/span>https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf<\/span><\/a>\u00a0<\/span><\/p>\n

\u672c\u8a18\u4e8b\u57f7\u7b46\u6642\u70b9\u3067\u306f\u300cJuly 28, 2022\uff082022\u5e747\u670828\u65e5\uff09\u300d\u306e\u65e5\u4ed8\u306e\u30d5\u30a1\u30a4\u30eb\u304c\u30a2\u30c3\u30d7\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u66f4\u65b0\u3055\u308c\u308b\u3068\u5185\u5bb9\u3082\u5909\u308f\u308b\u306e\u3067\u3001\u305d\u306e\u70b9\u306f\u6ce8\u610f\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n

1-4. \u5185\u5bb9\uff08\u76ee\u6b21\u30ea\u30b9\u30c8\uff09<\/b><\/h3>\n

\u4ee5\u4e0b\u304c\u3001\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u76ee\u6b21\u3060\u3002<\/span><\/p>\n

\"General<\/p>\n

\"General<\/p>\n

\u5168167\u30da\u30fc\u30b8\u306b\u308f\u305f\u308b\u81a8\u5927\u306a\u6587\u66f8\u3067\u3042\u308a\u3001\u4ee5\u4e0b\u306e\u30d1\u30fc\u30c8\u306b\u5206\u304b\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

\n

\u25cf<\/span> \u3010\u30a4\u30f3\u30c8\u30ed\u30c0\u30af\u30b7\u30e7\u30f3\u3011\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u306e\u57fa\u790e\u77e5\u8b58\uff08P6\u301c\uff09
\n<\/span>\u25cf <\/span>\u3010\u7b2c1\u90e8\u3011\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08P9\u301c\uff09
\n<\/span>\u25cf <\/span>\u3010\u7b2c2\u90e8\u3011\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306e\u7406\u89e3\uff08P74\u301c\uff09
\n<\/span>\u25cf <\/span>\u3010\u7b2c3\u90e8\u3011\u30cb\u30fc\u30ba\u30e1\u30c3\u30c8\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08P89\u301c\uff09<\/span><\/p>\n<\/div>\n

\u3055\u3063\u305d\u304f\u3001\u30a4\u30f3\u30c8\u30ed\u30c0\u30af\u30b7\u30e7\u30f3\u304b\u3089\u9806\u306b\u3001\u4e2d\u8eab\u3092\u898b\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n

2. \u3010\u30a4\u30f3\u30c8\u30ed\u30c0\u30af\u30b7\u30e7\u30f3\u3011\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u306e\u57fa\u790e\u77e5\u8b58\uff08P6\u301c\uff09<\/b><\/h2>\n

\"General<\/p>\n

6\u30da\u30fc\u30b8\u304b\u3089\u59cb\u307e\u308b\u30a4\u30f3\u30c8\u30ed\u30c0\u30af\u30b7\u30e7\u30f3\u306f\u3001<\/span><\/p>\n

\u300cWelcome to the Search Quality Rating Program!\uff08\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u3088\u3046\u3053\u305d\uff01\uff09\u300d<\/span><\/p>\n

\u304b\u3089\u59cb\u307e\u3063\u3066\u3001\u54c1\u8cea\u8a55\u4fa1\u8005\u3068\u3057\u3066\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u643a\u308f\u308b\u3046\u3048\u3067\u30d9\u30fc\u30b9\u3068\u306a\u308b\u5fc3\u69cb\u3048\u3084\u3001\u57fa\u672c\u7528\u8a9e\u306b\u3064\u3044\u3066\u3001\u89e3\u8aac\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

2-1. \u300c\u30b5\u30fc\u30c1\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u300d\u306e\u8003\u3048\u65b9<\/b><\/h3>\n

\u6700\u521d\u306b\u3001\u6587\u5b57\u6570\u3092\u5272\u3044\u3066\u89e3\u8aac\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u300c\u30b5\u30fc\u30c1\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u300d\u3067\u3042\u308b\u3002\u5c11\u3005\u9577\u3044\u304c\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306a\u306e\u3067\u3001\u5168\u6587\u3092\u5f15\u7528\u3059\u308b\u3002<\/span><\/p>\n

\u203b\u3054\u304f\u7c21\u5358\u306b\u307e\u3068\u3081\u308c\u3070\u3001
\n<\/span>\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u5b58\u5728\u610f\u7fa9\u306f\u3001\u4eba\u3005\u304c\u63a2\u3057\u3066\u3044\u308b\u3082\u306e\u3092\u898b\u3064\u3051\u308b\u624b\u52a9\u3051\u3092\u3059\u308b\u3053\u3068\u3002<\/b><\/p>\n

\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u7684\u306f\u3001\u5a2f\u697d\u304b\u3089\u4eba\u751f\u306e\u91cd\u8981\u306a\u77ac\u9593\u307e\u3067\u591a\u7a2e\u591a\u69d8\u3067\u3001Google\u306f\u305d\u306e\u610f\u56f3\u306b\u6cbf\u3063\u305f\u6700\u3082\u6709\u76ca\u306a\u691c\u7d22\u7d50\u679c\u3092\u8fd4\u3055\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u300d<\/b><\/p>\n

\u3068\u3044\u3046Google\u6839\u5e95\u306e\u4fa1\u5024\u89b3\u304c\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u4f8b\u3092\u6319\u3052\u306a\u304c\u3089\u8ff0\u3079\u3089\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

\n

0.0 The Search Experience<\/strong><\/span><\/p>\n

The World Wide is a vast collection of online information and content.\u00a0 Intemet search engines provide a powerful way to explore this online universe.\u00a0 There are many ways people search: people may type words into a search box in a browser, speak to a moblie phone or assistant device, use search engine autocomplete features, etc.<\/p>\n

People search the Internet for a variety of purposes, ranging from accomplishing a quick task to researching a topic in depth.\u00a0 A search may be part of a long-term project, such as a home remodel or vacation planning.\u00a0 A search may be done when someone is bored and looking for entertainment, such as a search for [funny videos].\u00a0 A search may be a single question asked during a critical moment of a person’s life, such as [what are the symptoms of a heart attack?].<\/p>\n

Search engines exist to help people find what they are looking for.\u00a0 To do that, search engines must provide a diverse set of helpful, high quality search results, presented in the most helpful order.<\/p>\n

Different types of searches need very different types of search results.\u00a0 Medical search results should be high quality, authoritative, and trustworthy.\u00a0 Search results for “cute baby animal pictures” should be adorable.\u00a0 Search results for a specific website or webpage should have that desired result at the top.\u00a0 Searches that have many possible meanings or involve many perspectives need a diverse set of results that reflect the natural diversity of meanings and points of view.\u00a0\u00a0<\/p>\n

People all over the world use search engines; therefore, diversity in search results is essential to satisfy the diversity of people who use search.\u00a0 For example, searches about groups of people should return helpful results that represent a diversity of demographic backgrounds and cultures.\u00a0\u00a0<\/p>\n

Finally,\u00a0 search results should help people.\u00a0 Search results should provide authoritative and trustworthy information, not lead people astray with misleading content.\u00a0 Search results should allow people to find what they’re looking for, not surprise people with unpleasant,\u00a0 upsetting, offensive, or disturbing content.\u00a0 Harmful, hateful, violent, or sexually explicit search results are only appropriate if the person phrased their search in a way that makes it clear that they are looking for this type of content, and\u00a0<\/em><\/strong>there is no other reasonable interpretation of the words used in their search.<\/p>\n<\/div>\n

\n

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\n<\/span><\/p>\n

<\/span><\/span>\u4eba\u3005\u306f\u3001\u624b\u65e9\u304f\u77e5\u308a\u305f\u3044\u3053\u3068\u304b\u3089\u6df1\u304f\u8abf\u3079\u305f\u3044\u3053\u3068\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u76ee\u7684\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u691c\u7d22\u3057\u3066\u3044\u307e\u3059\u3002\u691c\u7d22\u304c\u3001\u5bb6\u306e\u30ea\u30d5\u30a9\u30fc\u30e0\u3084\u4f11\u6687\u306e\u8a08\u753b\u306a\u3069\u3001\u9577\u671f\u7684\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u4e00\u90e8\u306a\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u691c\u7d22\u306f\u3001\u9000\u5c48\u306a\u3068\u304d\u306b\uff3b\u9762\u767d\u3044\u52d5\u753b\uff3d\u3068\u691c\u7d22\u3059\u308b\u3088\u3046\u306b\u3001\u5a2f\u697d\u3092\u63a2\u3057\u3066\u3044\u308b\u3068\u304d\u306b\u884c\u308f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3042\u308b\u3044\u306f\u3001\u305f\u3068\u3048\u3070\uff3b\u5fc3\u81d3\u767a\u4f5c\u306e\u75c7\u72b6\u306f\u4f55\uff1f\uff3d\u306e\u3088\u3046\u306b\u3001\u4eba\u751f\u306e\u91cd\u8981\u306a\u77ac\u9593\u306b\u5c0b\u306d\u3089\u308c\u308b\u8cea\u554f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n

<\/span><\/span>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u4eba\u3005\u304c\u63a2\u3057\u3066\u3044\u308b\u3082\u306e\u3092\u898b\u3064\u3051\u308b\u306e\u3092\u52a9\u3051\u308b\u305f\u3081\u306b\u3001\u5b58\u5728\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u591a\u69d8\u3067\u6709\u76ca\u304b\u3064\u9ad8\u54c1\u8cea\u306e\u691c\u7d22\u7d50\u679c\u3092\u3001\u6700\u3082\u6709\u76ca\u306a\u9806\u5e8f\u3067\u63d0\u4f9b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n

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\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u4e16\u754c\u4e2d\u306e\u4eba\u304c\u4f7f\u3046\u3082\u306e\u3067\u3059\u3002\u691c\u7d22\u3092\u3059\u308b\u4eba\u306e\u591a\u69d8\u6027\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u3001\u691c\u7d22\u7d50\u679c\u306e\u591a\u69d8\u6027\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4eba\u3005\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u95a2\u3059\u308b\u691c\u7d22\u306a\u3089\u3001\u591a\u69d8\u306a\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u80cc\u666f\u3084\u6587\u5316\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u3001\u6709\u76ca\u306a\u7d50\u679c\u304c\u8fd4\u3055\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n

\u6700\u5f8c\u306b\u3001\u691c\u7d22\u7d50\u679c\u306f\u4eba\u3005\u306e\u5f79\u306b\u7acb\u3064\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u691c\u7d22\u7d50\u679c\u306f\u3001\u6a29\u5a01\u6027\u304c\u3042\u3063\u3066\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u3079\u304d\u3067\u3042\u308a\u3001\u8aa4\u89e3\u3092\u62db\u304f\u5185\u5bb9\u3067\u3001\u4eba\u3005\u3092\u8ff7\u308f\u305b\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u691c\u7d22\u7d50\u679c\u306f\u3001\u4eba\u3005\u304c\u63a2\u3057\u3066\u3044\u308b\u3082\u306e\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u3079\u304d\u3067\u3042\u308a\u3001\u4e0d\u5feb\u3001\u52d5\u63fa\u3001\u653b\u6483\u7684\u3001\u59a8\u5bb3\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u4eba\u3005\u3092\u9a5a\u304b\u305b\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u6709\u5bb3\u3001\u30d8\u30a4\u30c8\u3001\u66b4\u529b\u3001\u6027\u7684\u306a\u691c\u7d22\u7d50\u679c\u304c\u9069\u6b63\u3068\u3055\u308c\u308b\u306e\u306f\u3001\u3053\u306e\u7a2e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63a2\u3057\u3066\u3044\u308b\u3068\u3001\u660e\u3089\u304b\u306b\u308f\u304b\u308b\u65b9\u6cd5\u3067\u884c\u308f\u308c\u305f\u691c\u7d22\u3067\u3042\u308a\u3001\u304b\u3064\u3001\u691c\u7d22\u306b\u4f7f\u7528\u3055\u308c\u305f\u8a9e\u53e5\u306b\u3064\u3044\u3066\u3001\u307b\u304b\u306b\u59a5\u5f53\u306a\u89e3\u91c8\u304c\u306a\u3044\u5834\u5408\u3060\u3051\u3067\u3059\u3002<\/span><\/p>\n<\/div>\n

\u300c\u9577\u6587\u3067\u8aad\u3080\u306e\u304c\u30c0\u30eb\u3044\u300d\u3068\u30b9\u30ad\u30c3\u30d7\u3057\u305f\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u304c\u3001\u3053\u3053\u306f\u30b0\u30c3\u3068\u3053\u3089\u3048\u3066\u3001\u8aad\u307f\u8fbc\u3093\u3067\u307b\u3057\u3044\u3002<\/span><\/p>\n

Google\u306e\u3042\u3089\u3086\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3001\u30eb\u30fc\u30eb\u306f\u3001\u4e0a\u8a18\u306e\u30b5\u30fc\u30c1\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u4f5c\u3089\u308c\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/span><\/p>\n

\u7d30\u304b\u306a\u679d\u8449\u3092\u6697\u8a18\u3057\u306a\u304f\u3066\u3082\u3001Google\u6839\u5e95\u306e\u4fa1\u5024\u89b3\u3055\u3048\u7406\u89e3\u3057\u3066\u3044\u308c\u3070\u3001\u5927\u304d\u304f\u5224\u65ad\u306b\u8aa4\u308b\u3053\u3068\u306f\u306a\u3044\u3002<\/span><\/p>\n

2-2. \u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u306e\u76ee\u7684\u3068\u8a55\u4fa1\u8005\u306e\u8981\u4ef6<\/b><\/h3>\n

\u3053\u306e\u6b21\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u306b\u5411\u3051\u305f\u30ac\u30a4\u30c0\u30f3\u30b9\u3067\u3042\u308b\u3002\u7c21\u5358\u306b\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n\n\n\n\n
\n

\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u306e\u76ee\u7684<\/b><\/p>\n<\/td>\n

\n

\u4e16\u754c\u4e2d\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u3092\u8a55\u4fa1\u3059\u308b\u624b\u4f1d\u3044\u3092\u3059\u308b\u3002
\n<\/span>\u8a55\u4fa1\u7d50\u679c\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u6539\u5584\u306b\u5229\u7528\u3055\u308c\u308b\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u8a55\u4fa1\u8005\u306b\u6c42\u3081\u3089\u308c\u308b\u3053\u3068<\/b><\/p>\n<\/td>\n

\n

\u30fb\u8a55\u4fa1\u3059\u308b\u5730\u57df\u306e\u4eba\u3005\u3092\u4ee3\u8868\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002
\n<\/span>\u30fb\u305d\u306e\u4ed6\uff1a\u30d6\u30e9\u30a6\u30b6\u306e\u8981\u4ef6\u3001\u5e83\u544a\u30d6\u30ed\u30c3\u30af\u306e\u7981\u6b62\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u306a\u3069\u306b\u3064\u3044\u3066\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

3. \u3010\u7b2c1\u90e8\u3011\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08P9\u301c\uff09<\/b><\/h2>\n
\n

Part 1\uff1aPage Quality Rating Guideline<\/strong><\/span><\/p>\n

1.0\u3000Introduction to Page Quality Rating<\/strong><\/span><\/p>\n

A Page Quality\uff08PQ\uff09rating task consists of a URL and a grid to record your observations, in order to guide your exploration of the landing page and the website associated with the URL.\u00a0 Ultimately, the goal of Page Quality rating is to evaluate how well the page achieves its purpose.\u00a0 Because different types of Websites and webpages can have very different purposes, our expectations and standards for different types of pages are also different.<\/p>\n

Here’s what you’ll need to be a successful Page Quality rater:<\/p>\n

\u25cf<\/span>\u3000Your experience using the web as an ordinary user in your rating locale.
\n\u25cf<\/span>\u3000In-depth knowledge of these guidelines.
\n\u25cf<\/span>\u3000And most importantly\u30fcpractice doing PQ rating tasks!<\/p>\n<\/div>\n

\u3053\u3053\u304b\u3089\u304c\u672c\u984c\u3067\u3042\u308b\u3002\u300c\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d\u304c\u30019\u30da\u30fc\u30b8\u301c73\u30da\u30fc\u30b8\u307e\u3067\u7d9a\u3044\u3066\u3044\u308b\u3002<\/span><\/p>\n

\u81a8\u5927\u306a\u91cf\u306b\u306a\u308b\u305f\u3081\u3001SEO\u4e0a\u3001\u3068\u304f\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u53b3\u9078\u3057\u3001\u610f\u8a33\u30fb\u89e3\u8aac\u8fbc\u307f\u3067\u7d39\u4ecb\u3057\u3066\u3044\u304f\u3002<\/span><\/p>\n

3-1. Web\u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30d1\u30b9\uff08\u76ee\u7684\uff09\u3092\u628a\u63e1\u3059\u308b<\/b><\/h3>\n

\u307e\u305a\u3001\u54c1\u8cea\u8a55\u4fa1\u8005\u306b\u5bfe\u3057\u3066\u3001<\/span><\/p>\n

\u300c\u8a55\u4fa1\u5bfe\u8c61\u306e\u30da\u30fc\u30b8\u306ePurpose\uff08\u30d1\u30fc\u30d1\u30b9\u3001\u76ee\u7684\u3001\u610f\u56f3\uff09\u300d<\/b><\/p>\n

\u3092\u628a\u63e1\u3059\u308b\u3088\u3046\u6c42\u3081\u3066\u3044\u3066\u3001\u3053\u308c\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n

\u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30d1\u30b9\uff08\u76ee\u7684\uff09\u3068\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u304c\u4f5c\u6210\u3055\u308c\u305f\u7406\u7531\u3084\u6839\u62e0\u306e\u3053\u3068\u3092\u6307\u3059\u3002<\/span><\/p>\n

\u300c\u8a55\u4fa1\u3057\u3088\u3046\u3068\u3059\u308b\u30da\u30fc\u30b8\u306f\u3001\u4f55\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u30da\u30fc\u30b8\u304b\uff1f\u300d\u3092\u7406\u89e3\u305b\u3088\u3068\u3044\u3046\u306e\u3060\u3002<\/span><\/p>\n

\u57fa\u672c\u4e8b\u9805\u3068\u3057\u3066\u3001Web\u30da\u30fc\u30b8\u306f\u4eba\u3092\u52a9\u3051\u308b\u305f\u3081\u306b\u4f5c\u3089\u308c\u308b\u3079\u304d\u306a\u306e\u3067\u3001\u305d\u3046\u3067\u306a\u3044\u5834\u5408\u306f\u300c\u6700\u4f4e\u300d\u306e\u8a55\u4fa1\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u3001\u3068\u66f8\u304b\u308c\u3066\u3044\u308b\uff08\u304a\u91d1\u3092\u7a3c\u3050\u305f\u3081\u3060\u3051\u306b\u4f5c\u3089\u308c\u305f\u30da\u30fc\u30b8\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bb3\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u30da\u30fc\u30b8\u306a\u3069\uff09\u3002<\/span><\/p>\n

\u304c\u3001\u30d1\u30fc\u30d1\u30b9\u306e\u7406\u89e3\u306b\u306f\u3001\u3082\u3046\u5c11\u3057\u6df1\u3044\u7406\u7531\u304c\u3042\u308b\u3002<\/span><\/p>\n

\u54c1\u8cea\u8a55\u4fa1\u306b\u304a\u3044\u3066\u3001\u306a\u305c\u30d1\u30fc\u30d1\u30b9\u304c\u91cd\u8981\u306a\u306e\u304b\u3068\u3044\u3048\u3070\u3001<\/span><\/p>\n

\u300c\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u304c\u76ee\u6307\u3059\u30b4\u30fc\u30eb\u306f\u3001\u8a55\u4fa1\u5bfe\u8c61\u306e\u30da\u30fc\u30b8\u304c\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30d1\u30b9\u3092\u3001\u3069\u308c\u3060\u3051\u9054\u6210\u3057\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u300d<\/b><\/p>\n

\u306b\u3042\u308b\u304b\u3089\u3060\u3068\u3044\u3046\u3002<\/span><\/p>\n

\u5225\u306e\u8a00\u3044\u65b9\u3092\u3059\u308b\u3068\u3001\u3042\u308b\u30da\u30fc\u30b8\u304c\u8a55\u4fa1\u3055\u308c\u308b\u3068\u304d\u3001\u3069\u306e\u57fa\u6e96\u304c\u91cd\u8996\u3055\u308c\u308b\u304b\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30d1\u30b9\u6b21\u7b2c\u3067\u5909\u308f\u308b\u306e\u3067\u3042\u308b\u3002<\/span><\/p>\n

\u30d1\u30fc\u30d1\u30b9\u306e\u308f\u304b\u308a\u3084\u3059\u3044\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n\n\n\n\n\n\n\n
\n

\u30da\u30fc\u30b8\u306e\u7a2e\u985e<\/b><\/p>\n<\/td>\n

\n

\u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30d1\u30b9<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8<\/span><\/p>\n<\/td>\n

\n

\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u8fd1\u306e\u51fa\u6765\u4e8b\u3084\u3001\u91cd\u8981\u306a\u51fa\u6765\u4e8b\u3092\u77e5\u3089\u305b\u308b\u305f\u3081\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30da\u30fc\u30b8<\/span><\/p>\n<\/td>\n

\n

\u5546\u54c1\u306e\u8ca9\u58f2\u3084\u60c5\u5831\u63d0\u4f9b\u306e\u305f\u3081\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u52d5\u753b\u30da\u30fc\u30b8<\/span><\/p>\n<\/td>\n

\n

\u732b\u306e\u304b\u308f\u3044\u3044\u52d5\u753b\u3092\u5171\u6709\u3059\u308b\u305f\u3081\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u901a\u8ca8\u63db\u7b97\u306e\u30da\u30fc\u30b8<\/span><\/p>\n<\/td>\n

\n

\u7570\u306a\u308b\u901a\u8ca8\u306e\u8a08\u7b97\u3092\u3059\u308b\u305f\u3081\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nGoogle\u306e\u8003\u3048\u65b9\u3068\u3057\u3066\u3001<\/span>\u4eba\u3005\u306e\u5f79\u306b\u7acb\u3064\u30da\u30fc\u30b8\u3067\u3042\u308c\u3070\u3001\u30d1\u30fc\u30d1\u30b9\u9593\u306b\u512a\u52a3\u306f\u306a\u3044<\/b>\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\u3002<\/span><\/p>\n

\u305f\u3068\u3048\u3070\u3001\u300c\u767e\u79d1\u4e8b\u5178\u306e\u30da\u30fc\u30b8\u304c\u3001\u304a\u7b11\u3044\u306e\u30da\u30fc\u30b8\u3088\u308a\u3082\u9ad8\u54c1\u8cea\u300d\u3068\u3044\u3063\u305f\u8a55\u4fa1\u306f\u3057\u306a\u3044\u3001\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/span><\/p>\n

\u3053\u3053\u3067SEO\u5b9f\u8df5\u8005\u3068\u3057\u3066\u53c2\u8003\u306b\u3057\u305f\u3044\u306e\u306f\u3001<\/span><\/p>\n

\n

\u25cf<\/span> \u300c\u81ea\u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30d1\u30b9\u304c\u3001Google\u8a55\u4fa1\u8005\u306e\u3088\u3046\u306a\u7b2c\u4e09\u8005\u304c\u898b\u3066\u660e\u3089\u304b\u306b\u628a\u63e1\u3067\u304d\u308b\u30ec\u30d9\u30eb\u3067\u3001\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\uff1f\u300d
\n\u25cf <\/span>\u300c\u5ba2\u89b3\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u30d1\u30fc\u30d1\u30b9\u306b\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u3001\u305d\u306e\u30d1\u30fc\u30d1\u30b9\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u304b\uff1f\u300d<\/span><\/p>\n<\/div>\n

\u3068\u3044\u3046\u8996\u70b9\u3067\u3042\u308b\u3002<\/span><\/p>\n

\u3042\u3089\u305f\u3081\u3066\u3001\u81ea\u30b5\u30a4\u30c8\u3092\u70b9\u691c\u3057\u3066\u307f\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n

3-2. YMYL\uff08Your Money or Your Life\uff09\u306b\u3064\u3044\u3066<\/b><\/h3>\n

\u30d1\u30fc\u30d1\u30b9\u306e\u3059\u3050\u6b21\u306b\u51fa\u3066\u304f\u308b\u306e\u304c<\/span>\u300cYMYL\uff08Your Money or Your Life\uff09\u300d<\/b>\u3067\u3042\u308b\u3002Google\u304cYMYL\u3092\u975e\u5e38\u306b\u91cd\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3046\u304b\u304c\u3048\u308b\u3002<\/span><\/p>\n

YMYL\uff08\u304a\u91d1\u30fb\u5065\u5eb7\u30fb\u5b89\u5168\u30fb\u793e\u4f1a\u798f\u7949\u306a\u3069\u3001\u4eba\u751f\u3084\u5e78\u305b\u30fb\u793e\u4f1a\u3092\u5de6\u53f3\u3057\u304b\u306d\u306a\u3044\u30c8\u30d4\u30c3\u30af\uff09\u306b\u3064\u3044\u3066\u3001Google\u306f\u53b3\u3057\u3044\u8a55\u4fa1\u57fa\u6e96\u3092\u8a2d\u3051\u3066\u3044\u308b\u3002<\/span><\/p>\n

\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

\n

\u25cf<\/span> \u30c8\u30d4\u30c3\u30af\u305d\u306e\u3082\u306e\u304c\u6709\u5bb3\u307e\u305f\u306f\u5371\u967a\u3067\u3001\u76f4\u63a5\u7684\u306b\u5371\u5bb3\u304c\u3042\u308b<\/span>
\n<\/span>\u3014\u4f8b\u3015\u81ea\u50b7\u884c\u70ba\u3001\u72af\u7f6a\u884c\u70ba\u3001\u66b4\u529b\u7684\u904e\u6fc0\u6d3e\u306b\u95a2\u9023\u3059\u308b\u8a71\u984c<\/span><\/p>\n

<\/span>\u25cf <\/span>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6b63\u78ba\u3067\u4fe1\u983c\u3067\u304d\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u640d\u5bb3\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/span>
\n<\/span>\u3014\u4f8b\u3015\u5fc3\u81d3\u767a\u4f5c\u306e\u75c7\u72b6\u3001\u304a\u91d1\u306e\u6295\u8cc7\u65b9\u6cd5\u3001\u5730\u9707\u304c\u8d77\u304d\u305f\u3068\u304d\u306e\u5bfe\u51e6\u65b9\u6cd5\u3001\u6295\u7968\u3067\u304d\u308b\u4eba\u3001\u904b\u8ee2\u514d\u8a31\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8cc7\u683c<\/span><\/p>\n<\/div>\n

\u533b\u7642\u3084\u6295\u8cc7\u95a2\u9023\u306a\u3069\u3001\u5065\u5eb7\u3068\u304a\u91d1\u306b\u95a2\u3057\u3066\u306f\u65e5\u672c\u56fd\u5185\u3067\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u304c\u3001\u793e\u4f1a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u304b\u306d\u306a\u3044\u60c5\u5831\uff08\u4f8b\uff1a\u6cd5\u5f8b\u306b\u95a2\u3059\u308b\u8aa4\u60c5\u5831\uff09\u306b\u3082\u3001\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<\/span><\/p>\n

YMYL\u304b\u3069\u3046\u304b\u3001\u5224\u65ad\u306b\u8ff7\u3063\u305f\u3068\u304d\u306e\u8cea\u554f\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u7d39\u4ecb\u3057\u3088\u3046\u3002\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306b\u3068\u3063\u3066\u3082\u3001\u5f79\u7acb\u3064\u306f\u305a\u3060\u3002<\/span><\/p>\n

\n

\u3042\u308b\u30c8\u30d4\u30c3\u30af\u304cYMYL\u304b\u3069\u3046\u304b\u5224\u65ad\u306b\u8ff7\u3046\u5834\u5408\u306f\u3001\u6b21\u306e\u8cea\u554f\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n

\uff081\uff09\u614e\u91cd\u306a\u4eba\u306a\u3089\u3001\u640d\u5bb3\u3084\u30c8\u30e9\u30d6\u30eb\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306b\u3001\u5c02\u9580\u5bb6\u3084\u3001\u3082\u3063\u3068\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u5225\u306e\u60c5\u5831\u6e90\u3092\u63a2\u3057\u6c42\u3081\u308b\u3088\u3046\u306a\u30c8\u30d4\u30c3\u30af\u3067\u3057\u3087\u3046\u304b\uff1f\u5c0f\u3055\u306a\u60c5\u5831\u306e\u8aa4\u308a\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u5bb3\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/span>
\n<\/span>\u2192\u3000YES\u306a\u3089YMYL\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/span>
\n<\/span><\/p>\n

\uff082\uff09\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306f\u3001\u591a\u304f\u306e\u4eba\u304c\u3001\u53cb\u4eba\u3078\u6c17\u8efd\u306b\u76f8\u8ac7\u3059\u308b\u7a0b\u5ea6\u3067\u3001\u6e08\u307e\u305b\u3089\u308c\u308b\u5185\u5bb9\u3067\u3059\u304b\uff1f<\/span>
\n<\/span>\u2192 YES\u306a\u3089YMYL\u306e\u53ef\u80fd\u6027\u306f\u4f4e\u3044<\/span><\/p>\n<\/div>\n

3-3. Web\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30923\u5206\u985e\u3067\u7406\u89e3\u3059\u308b<\/b><\/h3>\n

\u7d9a\u3044\u3066\u3001Web\u30da\u30fc\u30b8\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7406\u89e3\u3059\u308b\u624b\u6cd5\u3068\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30923\u3064\u306b\u5206\u985e\u3059\u308b\u3088\u3046\u6c42\u3081\u3066\u3044\u308b\u3002<\/span><\/p>\n

\u3008Web\u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30d1\u30b9\u3092\u7406\u89e3\u3057\u3001\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u7570\u306a\u308b\u90e8\u5206\u3092\u533a\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u5fc5\u8981\u304c\u3042\u308b\u3009<\/b><\/p>\n

\u3068\u8ff0\u3079\u3089\u308c\u3066\u304a\u308a\u3001\u8a55\u4fa1\u306e\u30d7\u30ed\u30bb\u30b9\u4e0a\u3001\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/span><\/p>\n

3\u3064\u306e\u5206\u985e\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n

\n

\u25cf <\/span>\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\uff08MC\uff09<\/b>
\n<\/b>\u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30d1\u30b9\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u76f4\u63a5\u5f79\u7acb\u3064\u3042\u3089\u3086\u308b\u90e8\u5206<\/span>
\n<\/span><\/p>\n

\u25cf <\/span>\u88dc\u8db3\u30b3\u30f3\u30c6\u30f3\u30c4\uff08SC\uff09
\n\u826f\u597d\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306b\u8ca2\u732e\u3059\u308b\u304c\u3001\u30d1\u30fc\u30d1\u30b9\u9054\u6210\u306b\u76f4\u63a5\u5f79\u7acb\u3064\u3082\u306e\u3067\u306f\u306a\u3044\u90e8\u5206<\/span>
\n<\/span>\u3014\u4f8b\u3015\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30ea\u30f3\u30af \u306a\u3069<\/span>
\n<\/span><\/b><\/p>\n

\u25cf <\/span>\u5e83\u544a\u30fb\u30de\u30cd\u30bf\u30a4\u30ba\uff08Ads\uff09
\n<\/b>\u53ce\u76ca\u3092\u7a3c\u3050\u76ee\u7684\u3067\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30ea\u30f3\u30af<\/span><\/p>\n<\/div>\n

\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u306f\u3001\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\uff08MC\uff09\u306b\u5bfe\u3057\u3066\u884c\u308f\u308c\u308b\u3002<\/span><\/p>\n

\u81ea\u30b5\u30a4\u30c8<\/span>\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u5ba2\u89b3\u7684\u306b3\u5206\u985e\u3067\u304d\u308b\u72b6\u614b\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3001\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n

\u3061\u306a\u307f\u306b\u3001Google\u306f\u3001\u5e83\u544a\u30fb\u30de\u30cd\u30bf\u30a4\u30ba\uff08Ads\uff09\u3092\u63b2\u8f09\u3059\u308b\u306e\u304c\u3088\u304f\u306a\u3044\u3068\u306f\u3001\u8a00\u3063\u3066\u3044\u306a\u3044\uff08Google\u81ea\u8eab\u304c\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u5f53\u7136\u3067\u306f\u3042\u308b\u304c\uff09\u3002<\/span><\/p>\n

\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3001\u660e\u8a18\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

\n

\u5e83\u544a\u306e\u6709\u7121\u306f\u3001\u305d\u308c\u3060\u3051\u3067\u300c\u9ad8\u54c1\u8cea\u300d\u300c\u4f4e\u54c1\u8cea\u300d\u306e\u8a55\u4fa1\u3092\u3059\u308b\u7406\u7531\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002
\n<\/span>Web\u30b5\u30a4\u30c8\u3092\u7dad\u6301\u3057\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8cbb\u7528\u304c\u304b\u304b\u308a\u307e\u3059\u3002
\n<\/span>\u5e83\u544a\u3084\u53ce\u76ca\u5316\u304c\u306a\u3051\u308c\u3070\u3001\u4e00\u90e8\u306eWeb\u30da\u30fc\u30b8\u306f\u5b58\u5728\u3057\u5f97\u307e\u305b\u3093\u3002<\/span><\/p>\n<\/div>\n

\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3061\u30d1\u30fc\u30d1\u30b9\u3092\u9054\u6210\u3059\u308bMC\u304c\u3042\u308b\u30da\u30fc\u30b8\u306a\u3089\u3001Ads\u306e\u63b2\u8f09\u3092\u8e8a\u8e87\u3059\u308b\u5fc5\u8981\u306f\u306a\u3044<\/b>\u3001\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/span><\/p>\n

3-4. Web\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b<\/b><\/h3>\n

\u6b21\u306b\u5c55\u958b\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001Web\u30b5\u30a4\u30c8\u5168\u4f53\u3092\u7406\u89e3\u3059\u308b\u3084\u308a\u65b9\u306e\u89e3\u8aac\u3067\u3042\u308b\u3002<\/span><\/p>\n

\u3008\u30da\u30fc\u30b8\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u4e00\u90e8\u3068\u3057\u3066\u898b\u305f\u65b9\u304c\u3001\u3088\u308a\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3009
\n<\/b>\u3008\u54c1\u8cea\u8a55\u4fa1\u57fa\u6e96\u306e\u4e2d\u306b\u306f\u3001\u30da\u30fc\u30b8\u304c\u5c5e\u3057\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u304f\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3009<\/b><\/p>\n

\u3068\u8ff0\u3079\u3089\u308c\u3066\u304a\u308a\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u304c1\u30da\u30fc\u30b8\u306e\u8a55\u4fa1\u306b\u5f71\u97ff\u3059\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/span><\/p>\n

\u5177\u4f53\u7684\u306aWeb\u30b5\u30a4\u30c8\u7406\u89e3\u306e\u624b\u9806\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u624b\u6cd5\u306e\u8a73\u7d30\u304c\u89e3\u8aac\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

\n

\u25cf<\/span> \u30db\u30fc\u30e0\u30da\u30fc\u30b8\uff08\u30b5\u30a4\u30c8\u306e\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\uff09\u3092\u63a2\u3059<\/b>
\n<\/span>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u306f\u901a\u5e38\u3001\u305d\u306e\u30b5\u30a4\u30c8\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u60c5\u5831\u3084\u30ea\u30f3\u30af\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b<\/span><\/p>\n

\u25cf <\/span>\u4f1a\u793e\u6982\u8981\u30fb\u9023\u7d61\u5148\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u60c5\u5831\u3092\u63a2\u3059<\/b>
\n<\/b>\u5fc5\u8981\u306a\u60c5\u5831\u304c\u660e\u8a18\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b\uff08\u5fc5\u8981\u306a\u60c5\u5831\u306f\u30b5\u30a4\u30c8\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u7570\u306a\u308b\uff09<\/span><\/p>\n

\u25cf <\/span>Web\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u3068\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u8005\u3092\u8abf\u3079\u308b
\n\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u3001Wikipedia\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u3001\u5c02\u9580\u5bb6\u306b\u3088\u308b\u7d39\u4ecb\u3001\u305d\u306e\u4ed6\u306e\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63a2\u3057\u3066\u8a55\u5224\u3092\u8abf\u67fb\u3092\u3059\u308b<\/span><\/p>\n<\/div>\n

\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u3068\u3057\u3066\u306f\u3001\u4e0a\u8a18\u306e\u624b\u9806\u3067\u81ea\u30b5\u30a4\u30c8\u3092\u8abf\u67fb\u3055\u308c\u305f\u3068\u304d\u306b\u3001\u597d\u5370\u8c61\u3068\u306a\u308b\u3088\u3046\u306b\u6539\u5584\u3092\u9032\u3081\u305f\u3044\u3002<\/span><\/p>\n

\u3068\u304f\u306b\u3001<\/span>\u8a55\u5224\u306e\u8abf\u67fb\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u70b9<\/b>\u306b\u306f\u7559\u610f\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n

Web\u30b5\u30a4\u30c8\u306b\u52a0\u3048\u3066\u3001\u300c\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u8005\u300d\u306b\u5bfe\u3057\u3066\u306e\u8abf\u67fb\u3082\u306a\u3055\u308c\u308b\u3002\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u8005\u3068\u306f\u3001\u8a18\u4e8b\u3054\u3068\u306e\u57f7\u7b46\u8005\u3084\u5bc4\u7a3f\u8005\u3067\u3042\u308b\u3002<\/span><\/p>\n

3-5.\u30da\u30fc\u30b8\u54c1\u8cea\u306e\u7dcf\u5408\u8a55\u4fa1<\/b><\/h3>\n

\u4ee5\u4e0a\u306e\u524d\u77e5\u8b58\u3092\u30a4\u30f3\u30d7\u30c3\u30c8\u3057\u305f\u3046\u3048\u3067\u3001\u3053\u3053\u304b\u3089\u8a71\u306f\u3001\u30da\u30fc\u30b8\u54c1\u8cea\u3092\u7dcf\u5408\u8a55\u4fa1\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306e\u89e3\u8aac\u306b\u79fb\u3063\u3066\u3044\u304f\u3002<\/span><\/p>\n

\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u306e\u624b\u9806<\/b><\/h4>\n

\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u306e\u624b\u9806\u306f\u3001\u4ee5\u4e0b\u306e3\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308b\u3002<\/span><\/p>\n

\n
    \n
  1. \u30da\u30fc\u30b8\u306e\u771f\u306e\u30d1\u30fc\u30d1\u30b9\uff08\u771f\u306e\u76ee\u7684\uff09\u3092\u898b\u6975\u3081\u308b<\/span><\/li>\n
  2. \uff08\u5225\u9014\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\uff09\u6709\u5bb3\u30fb\u4fe1\u983c\u3067\u304d\u306a\u3044\u30fb\u30b9\u30d1\u30e0\u306e\u53ef\u80fd\u6027\u306e\u3042\u308b\u30da\u30fc\u30b8\u3067\u306f\u306a\u3044\u304b\u5224\u5b9a\u3059\u308b<\/span><\/li>\n
  3. \u305d\u308c\u4ee5\u5916\u306e\u5834\u5408\u3001\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u306f\u300c\u6700\u4f4e\u54c1\u8cea\/\u4f4e\u54c1\u8cea\/\u4e2d\u54c1\u8cea\/\u9ad8\u54c1\u8cea\/\u6700\u9ad8\u54c1\u8cea\u300d\u305d\u308c\u305e\u308c\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u3001\u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30d1\u30b9\u3092\u3069\u306e\u7a0b\u5ea6\u3001\u9054\u6210\u3057\u3066\u3044\u308b\u304b\u8a55\u4fa1\u3059\u308b<\/span><\/li>\n<\/ol>\n<\/div>\n

    \u5b9f\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u300c\u30da\u30fc\u30b8\u54c1\u8cea\u30b9\u30e9\u30a4\u30c0\u30fc\u300d\u3092\u4f7f\u7528\u3057\u3066\u3001\u7dcf\u5408\u8a55\u4fa1\u3092\u5224\u5b9a\u3059\u308b\u3002<\/span><\/p>\n

    \"\u30da\u30fc\u30b8\u54c1\u8cea\u30b9\u30e9\u30a4\u30c0\u30fc\"<\/p>\n

    \u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u306e\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20<\/b><\/h4>\n

    \u30da\u30fc\u30b8\u54c1\u8cea\u306e\u7dcf\u5408\u8a55\u4fa1\u3092\u3059\u308b\u969b\u306b\u8003\u616e\u3059\u3079\u304d\u3001\u6700\u91cd\u8981\u306e\u8981\u7d20\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \n

    \u25cf<\/span> \u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30d1\u30b9\uff08\u76ee\u7684\uff09
    \n\u25cf <\/span>\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027
    \n<\/span>\u25cf <\/span>\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3068\u91cf
    \n<\/span>\u25cf <\/span>Web\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u3001\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u8005\u306e\u60c5\u5831
    \n<\/span>\u25cf <\/span>Web\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u3001\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u8005\u306e\u8a55\u5224<\/span><\/p>\n<\/div>\n

    \u300c\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u300d\u304c\u3001\u5f53\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u5185\u3067\u767b\u5834\u3059\u308b\u306e\u306f\u3001\u3053\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u521d\u3067\u3042\u308b\u3002<\/span><\/p>\n

    \"Google\u306eE-A-T\u5186\u30b0\u30e9\u30d5\"<\/p>\n

    \u3059\u3050\u4e0b\u306b\u3001\u8a73\u7d30\u89e3\u8aac\u306e\u9805\u304c\u8a2d\u3051\u3089\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff08E-A-T\uff09<\/b><\/h4>\n
    \n

    3.2\u3000Expertise, Authoritativeness, and Trustworthiness\uff08E-A-T\uff09<\/strong><\/span><\/p>\n

    The\u00a0 amount of expertise, authoritativeness, and trustworthiness\uff08E-A-T\uff09is very important.\u00a0 Please consider:<\/p>\n

    \u25cf<\/span>\u3000The expertise of the creator of the MC.
    \n\u25cf<\/span>\u3000The authoritativeness of the creator of the MC, the MC itself, and the website.
    \n\u25cf<\/span>\u3000The trustworthiness of the creator of the MC, the MC itself, and the website.<\/p>\n<\/div>\n

    \u3008\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\uff08E-A-T\uff09\u304c\u3069\u308c\u3060\u3051\u3042\u308b\u304b\u306f\u3001\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3088\u304f\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3009<\/b><\/p>\n

    \u3068\u3044\u3046\u30b3\u30e1\u30f3\u30c8\u306e\u4e0b\u306b\u3001\u4ee5\u4e0b\u304c\u7b87\u6761\u66f8\u304d\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \n

    \u25cf<\/span> MC\u306e\u4f5c\u8005\u306e\u5c02\u9580\u6027
    \n<\/span>\u25cf <\/span>MC\u306e\u4f5c\u8005\u3001MC\u81ea\u4f53\u3001Web\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u6027
    \n<\/span>\u25cf <\/span>MC\u306e\u4f5c\u8005\u3001MC\u81ea\u4f53\u3001Web\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027<\/span><\/p>\n<\/div>\n

    \u6c42\u3081\u3089\u308c\u308bE-A-T<\/a>\u306e\u30ec\u30d9\u30eb\u611f\u306f\u3001\u30c8\u30d4\u30c3\u30af\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u5909\u308f\u308b\u3002\u57fa\u672c\u7684\u306b\u306f\u3001\u5148\u306b\u7d39\u4ecb\u3057\u305fYMYL\u306f\u3001\u9ad8\u3044E-A-T\u304c\u5fc5\u8981\u3068\u8003\u3048\u308b\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u306a\u3044\u3002<\/span><\/p>\n

    \u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n

    \n

    \u25cf<\/span> \u9ad8E-A-T\u306e\u533b\u7642\u30a2\u30c9\u30d0\u30a4\u30b9\u306f\u3001\u9069\u683c\u306a\u533b\u7642\u5c02\u9580\u5bb6\u3001\u8a8d\u5b9a\u3092\u53d7\u3051\u305f\u4eba\u7269\u30fb\u7d44\u7e54\u306b\u3088\u3063\u3066\u4f5c\u6210\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u3002\u5c02\u9580\u7684\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u66f8\u304b\u308c\u3001\u5b9a\u671f\u7684\u306b\u7de8\u96c6\u30fb\u30ec\u30d3\u30e5\u30fc\u30fb\u66f4\u65b0\u3055\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n

    \u25cf <\/span>\u9ad8E-A-T\u306e\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u306f\u3001\u30b8\u30e3\u30fc\u30ca\u30ea\u30ba\u30e0\u306e\u30d7\u30ed\u610f\u8b58\u3092\u3082\u3063\u3066\u4f5c\u6210\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u51fa\u6765\u4e8b\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u3066\u6b63\u78ba\u306b\u8868\u73fe\u3055\u308c\u306d\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u9ad8E-A-T\u306e\u30cb\u30e5\u30fc\u30b9\u30bd\u30fc\u30b9\u306f\u3001\u901a\u5e38\u3001\u78ba\u7acb\u3055\u308c\u305f\u7de8\u96c6\u65b9\u91dd\u3068\u53b3\u683c\u306a\u5be9\u67fb\u30d7\u30ed\u30bb\u30b9\u3092\u516c\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

    \u25cf <\/span>\u79d1\u5b66\u7684\u306a\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u9ad8E-A-T\u60c5\u5831\u30da\u30fc\u30b8\u306f\u3001\u9069\u683c\u306a\u79d1\u5b66\u7684\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3064\u4eba\u7269\u307e\u305f\u306f\u7d44\u7e54\u306b\u3088\u3063\u3066\u4f5c\u6210\u3055\u308c\u3001\u78ba\u7acb\u3057\u305f\u79d1\u5b66\u7684\u30b3\u30f3\u30bb\u30f3\u30b5\u30b9\u304c\u5b58\u5728\u3059\u308b\u554f\u984c\u306f\u3001\u305d\u306e\u30b3\u30f3\u30bb\u30f3\u30b5\u30b9\u3092\u8868\u3059\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n

    \u25cf <\/span>\u9ad8E-A-T\u306e\u8ca1\u52d9\u30a2\u30c9\u30d0\u30a4\u30b9\u3001\u6cd5\u7684\u30a2\u30c9\u30d0\u30a4\u30b9\u3001\u7a0e\u52d9\u30a2\u30c9\u30d0\u30a4\u30b9\u306a\u3069\u306f\u3001\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u304b\u3089\u63d0\u4f9b\u3055\u308c\u3001\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3055\u308c\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n

    \u25cf <\/span>\u4f4f\u5c45\u306e\u30ea\u30d5\u30a9\u30fc\u30e0\uff08\u6570\u5343\u30c9\u30eb\u306e\u8cbb\u7528\u304c\u304b\u304b\u308a\u3001\u751f\u6d3b\u74b0\u5883\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\uff09\u3084\u5b50\u80b2\u3066\u306e\u554f\u984c\uff08\u5bb6\u65cf\u306e\u5c06\u6765\u306e\u5e78\u798f\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\uff09\u306a\u3069\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u9ad8E-A-T\u30a2\u30c9\u30d0\u30a4\u30b9\u30da\u30fc\u30b8\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4fe1\u983c\u3067\u304d\u308b\u30bd\u30fc\u30b9\u304b\u3089\u304d\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n

    \u25cf <\/span>\u5199\u771f\u3084\u30ae\u30bf\u30fc\u3092\u7fd2\u3046\u306a\u3069\u3001\u8da3\u5473\u306b\u95a2\u3059\u308bE-A-T\u306e\u9ad8\u3044\u30da\u30fc\u30b8\u3082\u3001\u5c02\u9580\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<\/div>\n

    \u203bE-A-T\u306f\u300c<\/span>\u6a29\u5a01\u6027\u3068\u306f\uff1fSEO\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u3046\u610f\u5473\u3068\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b7\u30eb\u30fc\u30eb<\/span><\/a>\u300d\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u3044\u305f\u3060\u304f\u3068\u3001\u7406\u89e3\u304c\u6df1\u307e\u308b\u3002<\/span><\/p>\n

    \u5404\u8a55\u4fa1\u57fa\u6e96\u306e\u8a73\u7d30<\/b><\/h4>\n

    \u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001\u3053\u3053\u304b\u3089\u4ee5\u4e0b\u306e\u9806\u306b\u3001\u5404\u8a55\u4fa1\u306e\u57fa\u6e96\u3084\u5177\u4f53\u4f8b\u304c\u89e3\u8aac\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \n

    \u25cf <\/span>\u9ad8\u54c1\u8cea\u306e\u30da\u30fc\u30b8\uff08High Quality Pages\uff09
    \n<\/span>\u25cf <\/span>\u6700\u9ad8\u54c1\u8cea\u306e\u30da\u30fc\u30b8\uff08Highest Quality Pages\uff09
    \n<\/span>\u25cf <\/span>\u4f4e\u54c1\u8cea\u306e\u30da\u30fc\u30b8\uff08Low Quality Pages\uff09
    \n<\/span>\u25cf <\/span>\u6700\u4f4e\u54c1\u8cea\u306e\u30da\u30fc\u30b8\uff08Lowest Quality Pages \uff09<\/span><\/p>\n<\/div>\n

    \u305d\u308c\u305e\u308c\u306e\u8a55\u4fa1\u57fa\u6e96\u306b\u5bfe\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u4f55\u5341\u3082\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u304c\u7528\u610f\u3055\u308c\u3001\u304b\u306a\u308a\u8a73\u3057\u304f\u89e3\u8aac\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u306b\u3001\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \"\u8a55\u4fa1\u57fa\u6e96\"<\/p>\n

    \u4ee5\u4e0b\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3092\u629c\u7c8b\u3057\u3066\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/span><\/p>\n

    \u9ad8\u54c1\u8cea\u30da\u30fc\u30b8\u306e\u7279\u5fb4<\/b><\/h4>\n

    \"\u9ad8\u54c1\u8cea\"<\/p>\n

    \u9ad8\u54c1\u8cea\u306a\u30da\u30fc\u30b8\u3068\u306f\u3001\u6709\u76ca\u306a\u76ee\u7684\uff08\u30d1\u30fc\u30d1\u30b9\uff09\u3092\u6301\u3061\u3001\u305d\u306e\u76ee\u7684\u3092\u5341\u5206\u306b\u9054\u6210\u3067\u304d\u308b\u30da\u30fc\u30b8\u3067\u3042\u308b\u3002<\/span><\/p>\n

    \n

    \u25cf<\/span> \u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\uff08E-A-T\uff09\u306e\u30ec\u30d9\u30eb\u304c\u9ad8\u3044\u3002
    \n<\/span>\u25cf <\/span>\u5185\u5bb9\u3092\u9069\u5207\u306b\u8aac\u660e\u3057\u3066\u3044\u308b\u30bf\u30a4\u30c8\u30eb\u3084\u5f79\u306b\u7acb\u3064\u30bf\u30a4\u30c8\u30eb\u3001\u6e80\u8db3\u5ea6\u306e\u9ad8\u3044\u9ad8\u54c1\u8cea\u306aMC\u3002
    \n<\/span>\u25cf <\/span>\u6e80\u8db3\u5ea6\u306e\u9ad8\u3044Web\u30b5\u30a4\u30c8\u304a\u3088\u3073\u8cac\u4efb\u8005\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\uff08\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u4e3b\u76ee\u7684\u306e\u30da\u30fc\u30b8\u3084\u3001\u91d1\u878d\u53d6\u5f15\u304c\u542b\u307e\u308c\u308b\u30da\u30fc\u30b8\u3067\u306f\u3001\u9069\u5207\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u60c5\u5831\u304c\u5fc5\u8981\uff09\u3002
    \n<\/span>\u25cf <\/span>Web\u30b5\u30a4\u30c8\u3084MC\u4f5c\u8005\u306b\u5bfe\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u8a55\u5224\u3002<\/span><\/p>\n<\/div>\n

    \u6700\u9ad8\u54c1\u8cea\u30da\u30fc\u30b8\u306e\u7279\u5fb4<\/b><\/h4>\n

    \"\u6700\u9ad8\u54c1\u8cea\"<\/p>\n

    \u6b21\u306b\u3001\u9ad8\u54c1\u8cea\u30da\u30fc\u30b8\u306e\u4e0a\u3092\u3044\u304f\u6700\u9ad8\u54c1\u8cea\u30da\u30fc\u30b8\u306b\u3064\u3044\u3066\u3001\u89e3\u8aac\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \u9ad8\u54c1\u8cea\u306a\u30da\u30fc\u30b8\u3068\u6700\u9ad8\u54c1\u8cea\u306e\u30da\u30fc\u30b8\u306e\u5dee\u306f\u3001<\/span>MC\u306e\u8cea\u3068\u91cf\u3001\u8a55\u5224\u3001E-A-T\u306e\u30ec\u30d9\u30eb<\/b>\u306b\u57fa\u3065\u3044\u3066\u3001\u5224\u65ad\u3055\u308c\u308b\u3002<\/span><\/p>\n

    \u9ad8\u54c1\u8cea\u30da\u30fc\u30b8\u304c\u6301\u3064\u7279\u5fb4\u306b\u52a0\u3048\u3066\u3001\u4ee5\u4e0b\u306e\u3046\u3061\u5c11\u306a\u304f\u3068\u30821\u3064\u3092\u5099\u3048\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/p>\n

    \n

    \u25cf<\/span> \u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\uff08E-A-T\uff09\u306e\u30ec\u30d9\u30eb\u304c\u975e\u5e38\u306b\u9ad8\u3044\u3002
    \n<\/span>\u25cf <\/span>MC\u306e\u54c1\u8cea\u304c\u9ad8\u3044\u3001\u3042\u308b\u3044\u306f\u6700\u9ad8\u306b\u9ad8\u304f\u3001\u975e\u5e38\u306b\u6e80\u8db3\u3067\u304d\u308b\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u3042\u308b\u3002
    \n<\/span>\u25cf <\/span>Web\u30b5\u30a4\u30c8\u3084MC\u4f5c\u8005\u306b\u5bfe\u3057\u3066\u975e\u5e38\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u8a55\u5224\u304c\u3042\u308b\u3002<\/span><\/p>\n<\/div>\n

    \u6700\u9ad8\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u5370\u8c61\u7684\u306a\u4e00\u6587\u304c\u66f8\u304b\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \n

    We will consider the MC of the page to be very high or highest quality when it is created with a high degree of time and effort, and in particular, expertise, talent, and skill\u30fcthis may provide evidence for the E-A-T of the page.<\/p>\n<\/div>\n

    \n

    \uff08\u8a33\uff09<\/span>\u79c1\u305f\u3061\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u306eMC\u304c\u3001\u9577\u3044\u6642\u9593\u3068\u52b4\u529b\u3001\u3068\u304f\u306b\u3001\u5c02\u9580\u77e5\u8b58\u3001\u624d\u80fd\u3001\u6280\u8853\u306b\u3088\u3063\u3066\u4f5c\u6210\u3055\u308c\u305f\u5834\u5408\u3001\u6700\u9ad8\u54c1\u8cea\u3067\u3042\u308b\u3068\u8003\u3048\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u306eE-A-T\u306e\u6839\u62e0\u3068\u3082\u306a\u308a\u307e\u3059\u3002<\/b><\/p>\n<\/div>\n

    \u300c\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u4f55\u3060\u308d\u3046\u304b\uff1f\u300d<\/span><\/p>\n

    \u3068\u8ff7\u3046\u3053\u3068\u304c\u3042\u3063\u305f\u3089\u3001\u4e0a\u8a18\u306e\u8a00\u8449\u304c\u30d2\u30f3\u30c8\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n

    \u4f4e\u54c1\u8cea\u30da\u30fc\u30b8\u306e\u7279\u5fb4<\/b><\/h4>\n

    \"\u4f4e\u54c1\u8cea\"<\/p>\n

    \u4f4e\u54c1\u8cea\u306e\u30da\u30fc\u30b8\u306f\u3001\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u304c\u66f8\u3051\u3066\u3044\u305f\u308a\u3001\u554f\u984c\u306e\u3042\u308b\u5074\u9762\u3092\u6301\u3063\u3066\u3044\u305f\u308a\u3057\u3066\u3001\u30da\u30fc\u30b8\u306e\u76ee\u7684\uff08\u30d1\u30fc\u30d1\u30b9\uff09\u3092\u5341\u5206\u306b\u9054\u6210\u3067\u304d\u3066\u3044\u306a\u3044\u30da\u30fc\u30b8\u3092\u6307\u3059\u3002<\/span><\/p>\n

    \u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u7279\u5fb4\u304c1\u3064\u4ee5\u4e0a\u3042\u308b\u5834\u5408\u306f\u300c\u4f4e\u54c1\u8cea\u300d\u306e\u8a55\u4fa1\u304c\u9069\u7528\u3055\u308c\u308b\u3002<\/span><\/p>\n

    \n

    \u25cf<\/span> \u30da\u30fc\u30b8\u306e\u76ee\u7684\u306b\u5bfe\u3057\u3066\u3001\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\uff08E-A-T\uff09\u306e\u30ec\u30d9\u30eb\u304c\u4e0d\u5341\u5206\u3002
    \n<\/span>\u25cf <\/span>\u30da\u30fc\u30b8\u306e\u76ee\u7684\u306b\u5bfe\u3057\u3066\u3001MC\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u304c\u4f4e\u3044\u3002
    \n<\/span>\u25cf <\/span>\u30da\u30fc\u30b8\u306e\u76ee\u7684\u306b\u6cbf\u3063\u305f\u89aa\u5207\u306aMC\u304c\u5c11\u306a\u304f\u3001\u4e0d\u6e80\u304c\u6b8b\u308b\u3002
    \n<\/span>\u25cf <\/span>MC\u306e\u30bf\u30a4\u30c8\u30eb\u304c\u5927\u3052\u3055\u3060\u3063\u305f\u308a\u3001\u885d\u6483\u7684\u3060\u3063\u305f\u308a\u3059\u308b\u3002
    \n<\/span>\u25cf <\/span>\u5e83\u544a\u307e\u305f\u306f SC \u304c MC \u304b\u3089\u8457\u3057\u304f\u9038\u8131\u3057\u3001\u307e\u305f\u306f\u652f\u969c\u3092\u304d\u305f\u3059\u3002
    \n<\/span>\u25cf <\/span>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u60c5\u5831\u3084\u3001\u30da\u30fc\u30b8\u306e\u76ee\u7684\u306b\u6cbf\u3063\u305fMC\u4f5c\u8005\u306e\u60c5\u5831\u304c\u5341\u5206\u306a\u3044\uff08\u533f\u540d\u3067\u3042\u308b\u3053\u3068\u306e\u6b63\u5f53\u306a\u7406\u7531\u3082\u306a\u3044\uff09\u3002
    \n<\/span>\u25cf <\/span>\u8a55\u5224\u8abf\u67fb\u3067MC\u306eWeb\u30b5\u30a4\u30c8\u3084\u4f5c\u8005\u306b\u5bfe\u3057\u3066\u8efd\u5ea6\u306e\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u8a55\u5224\u304c\u898b\u53d7\u3051\u3089\u308c\u308b\u3002<\/span><\/p>\n<\/div>\n

    \u3053\u308c\u3089\u304c1\u3064\u3067\u3082\u3042\u308c\u3070\u300c\u4f4e\u54c1\u8cea\u300d\u8a55\u4fa1\u306b\u306a\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u53b3\u3057\u3044\u3068\u611f\u3058\u308b\u65b9\u3082\u591a\u3044\u3060\u308d\u3046\u3002<\/span><\/p>\n

    \u3042\u3089\u305f\u3081\u3066\u3001\u81ea\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u76f4\u3057\u3066\u307f\u3088\u3046\u3002<\/span><\/p>\n

    \u6700\u4f4e\u54c1\u8cea\u30da\u30fc\u30b8\u306e\u7279\u5fb4<\/b><\/h4>\n

    \"\u6700\u4f4e\u54c1\u8cea\"<\/p>\n

    \u4f4e\u54c1\u8cea\u3088\u308a\u3082\u3055\u3089\u306b\u60aa\u3044\u3001\u6700\u4f4e\u54c1\u8cea\u3068\u5224\u65ad\u3055\u308c\u308b\u3079\u304d\u30da\u30fc\u30b8\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \n

    \u25cf<\/span> \u6709\u5bb3\u306a\u76ee\u7684\u3092\u6301\u3063\u3066\u3044\u305f\u308a\u3001\u305d\u306e\u771f\u306e\u76ee\u7684\u306b\u3064\u3044\u3066\u4eba\u3005\u3092\u6b3a\u304f\u3088\u3046\u306b\u4f5c\u3089\u308c\u3066\u3044\u305f\u308a\u3059\u308b\u5834\u5408\u3002
    \n<\/span>\u25cf <\/span>\u4eba\u3084\u793e\u4f1a\u306b\u5bb3\u3092\u4e0e\u3048\u308b\u3082\u306e\u3001\u4fe1\u983c\u3067\u304d\u306a\u3044\u3082\u306e\u3001\u30b9\u30d1\u30e0\u7684\u306a\u3082\u306e\u306a\u3069\u3001\u5f53\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u6307\u5b9a\u3055\u308c\u305fWeb\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u3002
    \n<\/span>\u25cf <\/span>\u305d\u308c\u4ee5\u5916\u306e\u5834\u5408\u3001\u5f53\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u57fa\u6e96\u3092\u7528\u3044\u3066\u3001\u305d\u306e\u30da\u30fc\u30b8\u304c\u3069\u308c\u3060\u3051\u76ee\u7684\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u304b\u306b\u57fa\u3065\u3044\u3066\u884c\u3046\u3002<\/span><\/p>\n<\/div>\n

    \u5177\u4f53\u4f8b\u306f\u6b21\u8868\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n\n\n\n\n\n\n\n\n\n
    \n

    \u7a2e\u985e<\/span><\/p>\n<\/td>\n

    		\n

    \u4f8b<\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    \u81ea\u5df1\u307e\u305f\u306f\u4ed6\u4eba\u306b\u5371\u5bb3\u3092\u52a0\u3048\u308b<\/b><\/p>\n<\/td>\n

    		\n

    \u30fb\u500b\u4eba\u60c5\u5831\u3092\u76d7\u307f\u51fa\u3059\u30aa\u30f3\u30e9\u30a4\u30f3\u8a50\u6b3a
    \n<\/span>\u30fb\u81ea\u6bba\u306e\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u8aac\u660e
    \n<\/span>\u30fb\u500b\u4eba\u60c5\u5831\u306e\u516c\u958b<\/span>
    \n<\/span>\u30fb\u6bba\u4eba\u306e\u5b9f\u884c\u3092\u52a9\u3051\u308b\u610f\u56f3\u3067\u66f8\u304b\u308c\u305f\u6307\u793a\u66f8<\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    \u7279\u5b9a\u96c6\u56e3\u3078\u306e\u6709\u5bb3\u6027<\/b><\/p>\n<\/td>\n

    		\n

    \u30fb\u7279\u5b9a\u96c6\u56e3\u306b\u5bfe\u3059\u308b\u66b4\u529b\u3084\u4e0d\u5f53\u306a\u6271\u3044\u3092\u52a9\u9577\u3059\u308b\u3088\u3046\u306a\u5185\u5bb9
    \n<\/span>\u30fb\u7279\u5b9a\u96c6\u56e3\u306b\u5bfe\u3059\u308b\u304d\u308f\u3081\u3066\u653b\u6483\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4<\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    \u6709\u5bb3\u306a\u8aa4\u89e3\u3092\u62db\u304f\u60c5\u5831<\/b><\/p>\n<\/td>\n

    		\n

    \u30fb\u5e83\u304f\u53d7\u3051\u5165\u308c\u3089\u308c\u3066\u3044\u308b\u4e8b\u5b9f\u3068\u7570\u306a\u308b\u3001\u660e\u3089\u304b\u306b\u4e0d\u6b63\u78ba\u306a\u6709\u5bb3\u60c5\u5831
    \n<\/span>\u30fb\u78ba\u7acb\u3055\u308c\u305f\u5c02\u9580\u5bb6\u306e\u30b3\u30f3\u30bb\u30f3\u30b5\u30b9\u3068\u77db\u76fe\u3059\u308b\u6709\u5bb3\u306a\u60c5\u5831
    \n<\/span>\u30fb\u5408\u7406\u7684\u306a\u4e8b\u5b9f\u3084\u8a3c\u62e0\u306b\u57fa\u3065\u304b\u306a\u3044\u3001\u6839\u62e0\u306e\u306a\u3044\u6709\u5bb3\u306a\u7406\u8ad6\u3084\u4e3b\u5f35
    \n<\/span>\u30fb\u6709\u5bb3\u306a\u65b9\u6cd5\u3067\u6df7\u4e71\u3055\u305b\u305f\u308a\u3001\u64cd\u4f5c\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u60c5\u5831<\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    \u4fe1\u983c\u3067\u304d\u306a\u3044Web\u30da\u30fc\u30b8<\/b><\/p>\n<\/td>\n

    		\n

    \u30fb\u76ee\u7684\u3084\u30c7\u30b6\u30a4\u30f3\u3092\u8a50\u79f0\u3057\u305f\u30da\u30fc\u30b8
    \n<\/span>\u30fb\u60aa\u610f\u306e\u3042\u308b\u884c\u70ba\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u5f37\u304f\u7591\u308f\u308c\u308b\u30da\u30fc\u30b8
    \n<\/span>\u30fb\u4eba\u3092\u64cd\u4f5c\u3057\u3066\u3001\u81ea\u5df1\u3001\u4ed6\u4eba\u307e\u305f\u306f\u7279\u5b9a\u96c6\u56e3\u306b\u640d\u5bb3\u3092\u4e0e\u3048\u3001\u30b5\u30a4\u30c8\u307e\u305f\u306f\u4ed6\u306e\u7d44\u7e54\u306e\u5229\u76ca\u306b\u306a\u308b\u3088\u3046\u306b\u4ed5\u5411\u3051\u308b\u30da\u30fc\u30b8<\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    \u30b9\u30d1\u30e0\u30b5\u30a4\u30c8<\/b><\/p>\n<\/td>\n

    		\n

    \u30fbMC\u306e\u306a\u3044\u30da\u30fc\u30b8\u3084\u4e0d\u9069\u5207\u306a\u5185\u5bb9\u306eMC\u3092\u610f\u56f3\u7684\u306b\u4f5c\u6210\u3057\u305f\u30da\u30fc\u30b8
    \n<\/span>\u30fb\u30cf\u30c3\u30ad\u30f3\u30b0\u3001\u6539\u3056\u3093\u3001\u30b9\u30d1\u30e0\u3055\u308c\u305f\u30da\u30fc\u30b8
    \n<\/span>\u30fb\u81ea\u52d5\u751f\u6210\u3055\u308c\u305f\u30da\u30fc\u30b8<\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    \u30b3\u30d4\u30fc\u3055\u308c\u305fMC<\/b><\/p>\n<\/td>\n

    		\n

    \u30fb\u5b8c\u5168\u306b\u30b3\u30d4\u30fc\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4
    \n<\/span>\u30fb\u30b3\u30d4\u30fc\u3057\u3066\u30aa\u30ea\u30b8\u30ca\u30eb\u304b\u3089\u5c11\u3057\u5909\u66f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


    \n\u4e0a\u8a18\u306e\u3088\u3046\u306a\u60aa\u8cea\u6027\u304c\u306a\u3044\u306e\u306b\u3001\u30da\u30fc\u30b8\u306e\u76ee\u7684\u3092\u9054\u6210\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u306b\u6700\u4f4e\u54c1\u8cea\u306b\u306a\u308b\u4e8b\u4f8b\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u304c\u3042\u308b\u3002<\/span><\/p>\n

    \n

    \u25cf<\/span> \u52b4\u529b\u3092\u304b\u3051\u3066\u4f5c\u3063\u3066\u3044\u3066\u3082\u3001MC\u304c\u610f\u5473\u4e0d\u660e\u306a\u305f\u3081\u306b\u3001\u30da\u30fc\u30b8\u306e\u76ee\u7684\u304c\u307e\u3063\u305f\u304f\u4f1d\u308f\u3089\u305a\u4eba\u3005\u304c\u7406\u89e3\u4e0d\u80fd
    \n<\/span>\u25cf <\/span>\u30da\u30fc\u30b8\u306bMC\u304c\u5b58\u5728\u3057\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u610f\u56f3\u7684\u306bMC\u3092\u5c11\u306a\u304f\u3057\u3066\u3001\u76ee\u7684\u3092\u9054\u6210\u3067\u304d\u306a\u304f\u3057\u3066\u3044\u308b<\/span><\/p>\n<\/div>\n

    \u3053\u306e\u3088\u3046\u306a\u30df\u30b9\u3092\u3057\u3066\u3044\u306a\u3044\u304b\u3001\u632f\u308a\u8fd4\u308b\u304d\u3063\u304b\u3051\u3068\u3057\u3088\u3046\u3002<\/span><\/p>\n

    4. \u3010\u7b2c2\u90e8\u3011\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u7406\u89e3\uff08P74\u301c\uff09<\/b><\/h2>\n

    \"Understand<\/p>\n

    74\u30da\u30fc\u30b8\u304b\u3089\u59cb\u307e\u308b\u7b2c2\u90e8\u3067\u306f\u3001\u30c6\u30fc\u30de\u304c<\/span>\u300c\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u7406\u89e3\u300d<\/b>\u306b\u5207\u308a\u66ff\u308f\u308b\u3002<\/span><\/p>\n

    \u691c\u7d22\u8a55\u4fa1\u8005\u306f\u3001<\/span><\/p>\n

    \u300c\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u691c\u7d22\u7d50\u679c\u304c\u9069\u5408\u3057\u3066\u3044\u308b\u304b\uff1f\u300d<\/span><\/p>\n

    \u3068\u3044\u3046\u8996\u70b9\u3067\u306e\u8a55\u4fa1\u3082\u884c\u3046\u305f\u3081\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3082\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/p>\n

    4-1. \u4eba\u306f\u306a\u305c\u691c\u7d22\u3059\u308b\u306e\u304b\uff1f<\/b><\/h3>\n

    \n\u307e\u305a<\/span>\u300c\u306a\u305c\u4eba\u306f\u691c\u7d22\u3059\u308b\u306e\u304b\uff1f\u300d<\/b>\u306b\u3064\u3044\u3066\u3001\u6839\u5e95\u306e\u6982\u5ff5\u304c\u8ff0\u3079\u3089\u308c\u3066\u3044\u308b\u3002\u4ee5\u4e0b\u306b\u5f15\u7528\u3057\u3088\u3046\u3002<\/span><\/p>\n

    \n

    Why do people search the Internet?<\/p>\n

    People use Internet search engines to perform many different tasks in different environments using different types of devices, such as mobile phones, tablets, laptops, or computers.\u00a0 Keep in mind that searches can be simple or complex, and the underlying task that a person is trying to accomplish may take multiple steps to complete.\u00a0 For example, a simple take may be to find the director of a movie.\u00a0 A complex task may be to find a movie’s showtimes nearby, purchase tickets, and get directions to go to the theater.\u00a0 Overall, search engines should make it easy for people to complete tasks by surfacing helpful results right away.<\/p>\n<\/div>\n

    \n

    \uff08\u8a33\uff09\u4eba\u3005\u306f\u3001\u643a\u5e2f\u96fb\u8a71\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u7aef\u672b\u3001\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3001\u30d1\u30bd\u30b3\u30f3\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u74b0\u5883\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30bf\u30b9\u30af\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/span><\/p>\n

    \u5ff5\u982d\u306b\u304a\u3044\u3066\u307b\u3057\u3044\u306e\u306f\u3001\u691c\u7d22\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u3082\u306e\u304b\u3089\u8907\u96d1\u306a\u3082\u306e\u307e\u3067\u3042\u308a\u3001\u4eba\u304c\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u6839\u672c\u7684\u306a\u30bf\u30b9\u30af\u306f\u3001\u5b8c\u4e86\u3059\u308b\u307e\u3067\u306b\u8907\u6570\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u5fc5\u8981\u306a\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n

    \u305f\u3068\u3048\u3070\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30bf\u30b9\u30af\u306f\u3001\u6620\u753b\u76e3\u7763\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u8907\u96d1\u306a\u30bf\u30b9\u30af\u306f\u3001\u8fd1\u304f\u306e\u6620\u753b\u9928\u306e\u4e0a\u6620\u6642\u9593\u3092\u898b\u3066\u3001\u30c1\u30b1\u30c3\u30c8\u3092\u8cfc\u5165\u3057\u3001\u6620\u753b\u9928\u3078\u306e\u884c\u304d\u65b9\u3092\u77e5\u308b\u3053\u3068\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n

    \u3064\u307e\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u5f79\u7acb\u3064\u7d50\u679c\u3092\u3059\u3050\u306b\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u4eba\u3005\u304c\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\u3057\u3084\u3059\u304f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<\/div>\n

    \u30dd\u30a4\u30f3\u30c8\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u610f\u7fa9\u3068\u3057\u3066<\/span>\u300c\u4eba\u3005\u304c\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\u3057\u3084\u3059\u304f\u3059\u308b\u300d<\/b>\u3068\u6319\u3052\u3066\u3044\u308b\u70b9\u3060\u3002\u305d\u3057\u3066\u305d\u306e\u30bf\u30b9\u30af\u306f\u3001\u591a\u7a2e\u591a\u69d8\u3067\u3042\u308b\u3002<\/span><\/p>\n

    4-2. \u57fa\u672c\u7528\u8a9e\u306e\u89e3\u8aac<\/b><\/h3>\n

    \u7d9a\u3044\u3066\u7528\u8a9e\u306e\u89e3\u8aac\u304c\u3055\u308c\u3066\u3044\u308b\u306e\u3060\u304c\u3001Web\u77e5\u8b58\u3068\u3057\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u8a9e\u304c\u591a\u3044\u3002\u3053\u3053\u3067\u304a\u3055\u3089\u3044\u3082\u517c\u306d\u3066\u3001\u78ba\u8a8d\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n

    \u30af\u30a8\u30ea\uff08Query\uff09
    \n<\/b>\u30af\u30a8\u30ea\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u7a93\u306b\u5165\u529b\u3059\u308b\u30c6\u30ad\u30b9\u30c8\u3084\u3001\u30e2\u30d0\u30a4\u30eb\u306a\u3069\u306b\u5411\u304b\u3063\u3066\u8a71\u3059\u97f3\u58f0\u3092\u6307\u3059\u3002<\/span><\/h4>\n

    \u305f\u3068\u3048\u3070\u30e6\u30fc\u30b6\u30fc\u304c\uff3b\u8fd1\u304f\u306e\u30b3\u30fc\u30d2\u30fc\u30b7\u30e7\u30c3\u30d7\uff3d\u3068\u691c\u7d22\u3057\u305f\u5834\u5408\u3001\u3053\u308c\u304c\u30af\u30a8\u30ea\u3060\u3002<\/span><\/p>\n

    \u30af\u30a8\u30ea\u306e\u7a2e\u985e\u306f\u591a\u5c90\u306b\u308f\u305f\u308b\u3002<\/span><\/p>\n

    \u3042\u308bWeb\u30b5\u30a4\u30c8\u3092\u63a2\u3057\u305f\u308a\u3001\u8cea\u554f\u306b\u5bfe\u3059\u308b\u7b54\u3048\u3092\u898b\u3064\u3051\u305f\u308a\u3001\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f97\u308b\u305f\u3081\u306b\u52d5\u753b\u3092\u898b\u305f\u308a\u3068\u3001\u4eba\u3005\u306f\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u3063\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u3053\u3068\u3092\u884c\u3046\u304b\u3089\u3060\u3002<\/span><\/p>\n

    \u30e6\u30fc\u30b6\u30fc\uff08User\uff09
    \n<\/b>\uff08\u5f53\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\uff09\u60c5\u5831\u3092\u63a2\u3057\u305f\u308a\u3001\u691c\u7d22\u3092\u901a\u3058\u3066\u4f55\u3089\u304b\u306e\u30bf\u30b9\u30af\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3059\u308b\u4eba\u306e\u3053\u3068\u3092\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u547c\u3076\u3002<\/span><\/h4>\n

    \u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u4eba\u7a2e\u3001\u5b97\u6559\u3001\u653f\u6cbb\u7684\u6240\u5c5e\u306a\u3069\u3092\u554f\u308f\u305a\u3001\u4e16\u754c\u4e2d\u306e\u4eba\u3005\u3067\u3042\u308b<\/b>\u3053\u3068\u3092\u3001\u5fc3\u306b\u7559\u3081\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n

    \u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\uff08User Intent\uff09
    \n<\/b>\u4eba\u304c\u30af\u30a8\u30ea\u3092\u3001PC\u3067\u5165\u529b\u3057\u305f\u308a\u30e2\u30d0\u30a4\u30eb\u306b\u8a71\u3057\u304b\u3051\u305f\u308a\u3059\u308b\u3068\u304d\u306f\u3001<\/span>\u4f55\u3089\u304b\u306e\u6210\u3057\u9042\u3052\u305f\u3044\u30bf\u30b9\u30af\u304c\u3042\u308b<\/b>\u3068\u304d\u3060\u3002<\/span><\/span><\/h4>\n

    \u3053\u306e\u6210\u3057\u9042\u3052\u305f\u3044\u76ee\u6a19\u306e\u3053\u3068\u3092\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3068\u3044\u3046\u3002\u30a4\u30f3\u30c6\u30f3\u30c8\uff08Intent\uff09\u3068\u306f\u3001\u300c\u610f\u56f3\u3001\u610f\u5411\u3001\u76ee\u7684\u300d\u3068\u3044\u3063\u305f\u610f\u5473\u3067\u3042\u308b\u3002<\/span><\/p>\n

    \u30ed\u30b1\u30fc\u30eb\uff08Locale\uff09
    \n<\/b>\u3059\u3079\u3066\u306e\u30af\u30a8\u30ea\u306b\u306f\u30ed\u30b1\u30fc\u30eb\u304c\u3042\u308b\u3002\u30ed\u30b1\u30fc\u30eb\u306f\u3001\u8a00\u8a9e\u3068\u5730\u57df\u3092\u8868\u3057\u3066\u3044\u308b\u3002<\/span><\/h4>\n

    \u5730\u57df\u306f2\u6587\u5b57\u306e\u56fd\u30b3\u30fc\u30c9\u3067\u8868\u3055\u308c\u3001<\/span>\u30b3\u30fc\u30c9\u8868\u306f\u3053\u3061\u3089<\/span><\/a>\u306b\u3042\u308b\u3002\u65e5\u672c\u306e\u56fd\u30b3\u30fc\u30c9\u306f\u300cJP\u300d\u3067\u3042\u308b\u3002<\/span><\/p>\n

    \u30e6\u30fc\u30b6\u30fc\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\uff08User Location\uff09
    \n<\/b>\u56fd\u3088\u308a\u3082\u3088\u308a\u5c0f\u3055\u306a\u5358\u4f4d\u3067\u3001\u691c\u7d22\u3057\u3066\u3044\u308b\u4eba\u306e\u5834\u6240\u306b\u95a2\u3059\u308b\u3001\u5177\u4f53\u7684\u306a\u60c5\u5831\u304c\u63d0\u4f9b\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u3002\u3053\u308c\u3092\u300c\u30e6\u30fc\u30b6\u30fc\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3044\u3046\u3002<\/span><\/h4>\n

    \u901a\u5e38\u306f\u300c\u6771\u4eac\u90fd\u300d\u300c\u65b0\u5bbf\u533a\u300d\u306a\u3069\u306e\u3001\u90fd\u9053\u5e9c\u770c\u3084\u90fd\u5e02\u3067\u3042\u308b\u3002<\/span><\/p>\n

    \u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\uff08Search Engine Results Page\uff1aSERP\uff09
    \n<\/b>\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u7a93\u306b\u30af\u30a8\u30ea\u3092\u5165\u529b\u3057\u305f\u3042\u3068\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u8868\u793a\u3059\u308b\u30da\u30fc\u30b8\u306e\u3053\u3068\u3092\u300c\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u300d\u3068\u3044\u3046\u3002<\/span><\/h4>\n

    \u82f1\u8a9e\u306e Search Engine Results Page \u3092\u7565\u3057\u3066\u3001\u300cSERP\u300d\u3068\u3044\u3046\u8868\u8a18\u304c\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b\u3002<\/span><\/p>\n

    SERP\u306f\u3001\u3053\u306e\u3042\u3068\u306b\u89e3\u8aac\u3059\u308b\u30ea\u30b6\u30eb\u30c8\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \u30ea\u30b6\u30eb\u30c8\uff08Result\uff09
    \n<\/b>\u30ea\u30b6\u30eb\u30c8\u306b\u306f\u3001\u300c\u30ea\u30b6\u30eb\u30c8\u30d6\u30ed\u30c3\u30af\u300d\u3068\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u300d\u304c\u3042\u308b\u3002<\/span><\/h4>\n
    \n

    \u25cf<\/span> \u30ea\u30b6\u30eb\u30c8\u30d6\u30ed\u30c3\u30af<\/b>
    \n<\/span>\u30af\u30a8\u30ea\u306b\u5fdc\u7b54\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u8868\u793a\u3055\u308c\u308b\u500b\u3005\u306e\u30d6\u30ed\u30c3\u30af\u3092\u6307\u3059\u3002\u30d6\u30ed\u30c3\u30af\u81ea\u4f53\u306b\u60c5\u5831\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u3001\u30ea\u30f3\u30af\u3092\u542b\u3080\u3053\u3068\u3082\u3001\u305d\u306e\u4e21\u65b9\u3092\u884c\u3046\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n

    <\/span><\/span><\/span>\u25cf <\/span>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09<\/b>
    \n<\/b>\u30ea\u30b6\u30eb\u30c8\u30d6\u30ed\u30c3\u30af\u5185\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u3042\u3068\u306b\u8868\u793a\u3055\u308c\u308b\u30da\u30fc\u30b8\u306e\u3053\u3068<\/span><\/p>\n<\/div>\n

    \"\u30ea\u30b6\u30eb\u30c8\u30d6\u30ed\u30c3\u30af\u3068\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u9055\u3044\"<\/p>\n

    4-3. \u30af\u30a8\u30ea\u3092\u7406\u89e3\u3059\u308b<\/b><\/h3>\n

    \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u3001\u4eba\u3005\u306e\u5f79\u306b\u7acb\u3064PERP\u3092\u8fd4\u3059\u305f\u3081\u306b\u306f\u3001\u30bf\u30b9\u30af\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30b9\u30c6\u30c3\u30d7\u304c\u300c\u30af\u30a8\u30ea\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u300d\u3060\u3002<\/span><\/p>\n

    \u5177\u4f53\u7684\u306b\u306f\u3001\u30af\u30a8\u30ea\u304b\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306f\u4f55\u304b\u3001\u5c0e\u304d\u51fa\u3059\u3002<\/span><\/p>\n\n\n\n\n\n\n
    \n

    \u30af\u30a8\u30ea<\/b><\/p>\n<\/td>\n

    		\n

    \u60f3\u5b9a\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8<\/b><\/p>\n<\/td>\n<\/tr>\n

    \n

    \uff3b\u30d1\u30ea\u306e\u4eba\u53e3\uff3d<\/span><\/p>\n<\/td>\n

    		\n

    \u30d5\u30e9\u30f3\u30b9\u30fb\u30d1\u30ea\u306e\u73fe\u5728\u306e\u4eba\u53e3\u3092\u8abf\u3079\u305f\u3044<\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    \uff3b\u30b9\u30bf\u30d0 \u8fd1\u304f\uff3d<\/span><\/p>\n<\/td>\n

    		\n

    \u6700\u5bc4\u308a\u306e\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u5e97\u8217\u3092\u691c\u7d22\u3057\u305f\u3044<\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    \uff3b\u5929\u6c17\uff3d<\/span><\/p>\n<\/td>\n

    		\n

    \u30e6\u30fc\u30b6\u30fc\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5929\u6c17\u60c5\u5831\u3092\u4eca\u3059\u3050\u77e5\u308a\u305f\u3044<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


    \n\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u5c0e\u304f\u3084\u308a\u65b9\u306f\u3001\u54c1\u8cea\u8a55\u4fa1\u8005\u5411\u3051\u306e\u30c4\u30fc\u30eb\uff08\u30af\u30a8\u30ea\u8abf\u67fb\u30ea\u30f3\u30af\uff09\u304c\u6848\u5185\u3055\u308c\u3066\u3044\u308b\u307b\u304b\u3001
    \n<\/span>\u3008Google\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8f9e\u66f8\u3001\u767e\u79d1\u4e8b\u5178\u306a\u3069\u3092\u4f7f\u3063\u3066\u30ea\u30b5\u30fc\u30c1\u3057\u3066\u304f\u3060\u3055\u3044\u3009
    \n<\/span>\u3068\u30ac\u30a4\u30c9\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \u305f\u3060\u3057\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001
    \n<\/span>\u3008Google\u3067\u30af\u30a8\u30ea\u3092\u8abf\u67fb\u3059\u308b\u5834\u5408\u3001SERP\u306e\u4e0a\u4f4d\u7d50\u679c\u3092\u3046\u306e\u307f\u306b\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3009
    \n<\/b>\u3068\u3082\u66f8\u304b\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \u4ee5\u4e0b\u306b\u5f15\u7528\u3057\u3088\u3046\u3002<\/span><\/p>\n

    \n

    Important<\/strong>\uff1aIf you research the query on Google, please do not rely on the top results on the SERP.\u00a0 A query may have other meanings not represented on Google’s search results pages.\u00a0 Do not assign a high rating to a webpage just because it appears at the top of a list of search results on Google.<\/p>\n<\/div>\n

    \n

    \uff08\u8a33\uff09<\/span>\u91cd\u8981<\/b>\uff1aGoogle\u3067\u30af\u30a8\u30ea\u8abf\u67fb\u3092\u3059\u308b\u5834\u5408\u3001SERP\u306e\u4e0a\u4f4d\u7d50\u679c\u3092\u3046\u306e\u307f\u306b\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u30af\u30a8\u30ea\u306b\u306f\u3001SERP\u306b\u306f\u8868\u793a\u3055\u308c\u306a\u3044\u3001\u307b\u304b\u306e\u610f\u5473\u304c\u3042\u308b\u5834\u5408\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u305d\u306eWeb\u30da\u30fc\u30b8\u306b\u9ad8\u3044\u8a55\u4fa1\u3092\u4e0e\u3048\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<\/div>\n

    \u5f53\u7136\u306a\u304c\u3089\u3001Google\u3082\u307e\u3060\u307e\u3060\u5b8c\u74a7\u3067\u306f\u306a\u3044\u3002Google\u3060\u3051\u304c\u7d76\u5bfe\u89e3\u3068\u4fe1\u3058\u3066\u7591\u308f\u306a\u3051\u308c\u3070\u3001\u5927\u304d\u304f\u898b\u8aa4\u308b\u3053\u3068\u3082\u3042\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n

    \u3053\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u79c1\u305f\u3061\u304c\u65e5\u3005\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u3092\u884c\u3046\u969b\u306b\u3082\u6d3b\u304b\u3057\u305f\u3044\u8996\u70b9\u3067\u3042\u308b\u3002<\/span><\/p>\n

    \u3053\u306e\u307b\u304b\u3001\u30ed\u30b1\u30fc\u30eb\u3001\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u914d\u616e\u3057\u3066\u30af\u30a8\u30ea\u3084\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u89e3\u91c8\u3059\u308b\u3053\u3068\u3084\u3001\u540c\u3058\u8a9e\u3067\u8907\u6570\u306e\u89e3\u91c8\u304c\u3067\u304d\u308b\u30af\u30a8\u30ea\u306b\u3064\u3044\u3066\u3082\u3001\u89e6\u308c\u3089\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \u25bc \u30a4\u30ae\u30ea\u30b9\u3068\u30a2\u30e1\u30ea\u30ab\u3067\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u304c\u7570\u306a\u308b\u4f8b<\/span><\/p>\n

    \"football\u3068\u8a00\u308f\u308c\u3066\u306e\u30a4\u30f3\u30c6\u30f3\u30c8\u304c\u56fd\u3067\u7570\u306a\u308b\"<\/p>\n

    \u25bc \u540c\u3058\u8a9e\u53e5\u3067\u3082\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u304c\u7570\u306a\u308b\u4f8b<\/span><\/p>\n

    \"apple\u3068\u8a00\u308f\u308c\u3066\u306e\u30a4\u30f3\u30c6\u30f3\u30c8\u304c\u4eba\u3084\u5e74\u9f62\u3067\u7570\u306a\u308b\"<\/p>\n

    4-4. \u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u5909\u5316\u3059\u308b\u30af\u30a8\u30ea\u306e\u610f\u5473<\/b><\/h3>\n

    \u8a55\u4fa1\u3092\u884c\u3046\u969b\u306b\u306f\u3001
    \n<\/span>\u3008\u30af\u30a8\u30ea\u3068\u3001\u305d\u306e\u73fe\u5728\u306e\u610f\u5473\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3009
    \n<\/span>\u3068Google\u306f\u3044\u3046\u3002<\/span><\/p>\n

    \u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u3001\u30af\u30a8\u30ea\u306e\u610f\u5473\u306f\u5909\u5316\u3059\u308b\u3068\u3044\u3046\u793a\u5506\u3067\u3042\u308b\u3002<\/span><\/p>\n

    \"\u6642\u9593\u306e\u7d4c\u904e\u3067\u306e\u30af\u30a8\u30ea\u306e\u5909\u5316\"<\/p>\n

    4-5. 4\u3064\u306e\u30af\u30a8\u30ea\uff08Know \/ Do \/ Website \/ Visit-in-person\uff09<\/b><\/h3>\n

    \u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u6349\u3048\u308b\u30d2\u30f3\u30c8\u3068\u3057\u3066\u3001\u30af\u30a8\u30ea\u306b\u306f\u6b21\u306e\u30a4\u30f3\u30c6\u30f3\u30c8\u304c\u3042\u308b\u3068\u8003\u3048\u308b\u3053\u3068\u304c\u3001\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \n

    \u25cf<\/span> Know \u30af\u30a8\u30ea
    \n\u3042\u308b\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u77e5\u308a\u305f\u3044<\/span><\/p>\n

    \u25cf <\/span>Do \u30af\u30a8\u30ea<\/b>
    \n<\/b>\u4f55\u3089\u304b\u306e\u76ee\u6a19\u3092\u884c\u52d5\u3057\u3066\u6210\u3057\u9042\u3052\u305f\u3044\uff08\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u8cfc\u5165\u3001\u697d\u3057\u3080\u3001\u5bfe\u8a71\u3001\u305d\u306e\u4ed6\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u4f55\u304b\u3092\u3057\u305f\u3044\uff09<\/span><\/p>\n

    \u25cf <\/span>Website \u30af\u30a8\u30ea<\/b>
    \n<\/span>\u7279\u5b9a\u306eWeb\u30b5\u30a4\u30c8\u3084Web\u30da\u30fc\u30b8\u3092\u63a2\u3057\u3066\u3044\u308b<\/span><\/p>\n

    \u25cf <\/span>Visit-in-person \u30af\u30a8\u30ea<\/b>
    \n<\/span>\u8fd1\u304f\u306e\u5e97\u8217\u3084\u65bd\u8a2d\u306a\u3069\u305d\u306e\u5834\u6240\u3078\u8a2a\u308c\u308b\u305f\u3081\u306e\u60c5\u5831\u3092\u63a2\u3057\u3066\u3044\u308b<\/span><\/p>\n<\/div>\n

    \u4e0a\u8a18\u306f\u3001\u5b9f\u52d9\u3067\u3082\u5f79\u7acb\u3064\u30ca\u30ec\u30c3\u30b8\u3067\u3042\u308b\u3002Know\u30fbDo \u306f\u3001\u6614\u304b\u3089\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u304c\u3001Website \u3068 Visit-in-person \u306f\u521d\u8033\u3068\u3044\u3046\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n

    \u305c\u3072\u3001\u81ea\u30b5\u30a4\u30c8\u306eSEO\u3067\u610f\u8b58\u7684\u306b\u6d3b\u7528\u3057\u3066\u307f\u3088\u3046\u3002<\/span><\/p>\n

    5. \u3010\u7b2c3\u90e8\u3011\u30cb\u30fc\u30ba\u30e1\u30c3\u30c8\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08P89\u301c\uff09<\/b><\/h2>\n

    \"Needs<\/p>\n

    \u6700\u5f8c\u306b\u300189\u30da\u30fc\u30b8\u304b\u3089\u306f\u300c\u30cb\u30fc\u30ba\u30e1\u30c3\u30c8\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d\u304c\u89e3\u8aac\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n

    5-1. \u30cb\u30fc\u30ba\u30e1\u30c3\u30c8\u3068\u306f\uff1f<\/b><\/h3>\n

    \u30cb\u30fc\u30ba\u30e1\u30c3\u30c8\u306f\u3001\u4eca\u307e\u3067\u3001
    \n<\/span>\u300c\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u3057\u3066\u3001\u30ea\u30b6\u30eb\u30c8\u304c\u3069\u308c\u3060\u3051\u6709\u76ca\u3067\u6e80\u8db3\u306e\u3044\u304f\u3082\u306e\u304b\uff1f\u300d
    \n<\/b>\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u8a55\u4fa1\u3068\u7406\u89e3\u3055\u308c\u3066\u3044\u305f\u3002<\/span><\/p>\n

    \u3057\u304b\u3057\u6700\u65b0\u306e2022\u5e747\u670828\u65e5\u7248\u304b\u3089\u3001\u300c\u30e2\u30d0\u30a4\u30eb\uff08mobile\uff09\u300d\u306e\u8868\u8a18\u304c\u6d88\u3048\u3066\u3044\u308b\u3002<\/span><\/p>\n

    \u25bc 2021\u5e7410\u670819\u65e5\u7248\uff1a<\/span><\/p>\n

    \n

    Needs Met rating tasks ask you to focus on <\/span>mobile user<\/b><\/span> needs and think about how helpful and satisfying the result i s for the mobile users.
    \n<\/span>\uff08\u8a33\uff09\u30cb\u30fc\u30ba\u30e1\u30c3\u30c8\u8a55\u4fa1\u3067\u306f\u3001<\/span>\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc<\/b><\/span>\u306e\u30cb\u30fc\u30ba\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3001\u30ea\u30b6\u30eb\u30c8\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3001\u3069\u308c\u3060\u3051\u6709\u76ca\u3067\u6e80\u8db3\u3067\u304d\u308b\u3082\u306e\u304b\u3001\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<\/div>\n

    \u25bc 2022\u5e747\u670828\u65e5\u7248\uff1a<\/span><\/p>\n

    \n

    Needs Met rating tasks ask you to focus on <\/span>user<\/b><\/span> needs and think about how helpful and satisfying the result is for the users .
    \n<\/span>\uff08\u8a33\uff09\u30cb\u30fc\u30ba\u30e1\u30c3\u30c8\u8a55\u4fa1\u3067\u306f\u3001<\/span>\u30e6\u30fc\u30b6\u30fc<\/b><\/span>\u306e\u30cb\u30fc\u30ba\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3001\u30ea\u30b6\u30eb\u30c8\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3001\u3069\u308c\u3060\u3051\u6709\u76ca\u3067\u6e80\u8db3\u3067\u304d\u308b\u3082\u306e\u304b\u3001\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<\/div>\n

    \u73fe\u5728\u306e\u30cb\u30fc\u30ba\u30e1\u30c3\u30c8\u306f\u3001<\/span><\/p>\n

    \u300c\u691c\u7d22\u8a55\u4fa1\u8005\u304cGoogle\u306e\u691c\u7d22\u7d50\u679c\u306b\u5bfe\u3057\u3066\u884c\u3046\u3001\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u8a55\u4fa1\u300d<\/span><\/p>\n

    \u3068\u7406\u89e3\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n

    5-2. \u8a55\u4fa1\u306e\u30a4\u30e1\u30fc\u30b8<\/b><\/h3>\n

    \u5b9f\u969b\u306b\u691c\u7d22\u8a55\u4fa1\u8005\u304c\u884c\u3046\u4f5c\u696d\u3068\u3057\u3066\u306f\u3001\u30af\u30a8\u30ea\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3092\u60f3\u5b9a\u3057\u3001\u30ea\u30b6\u30eb\u30c8\u306b\u5bfe\u3057\u3066\u3001\u30b9\u30b1\u30fc\u30eb\u3067\u8a55\u4fa1\u3092\u884c\u3046\u3002<\/span><\/p>\n

    \"Needs<\/p>\n

    \"\u8a55\u4fa1\u57fa\u6e96\"<\/p>\n

    \u3053\u308c\u3089\u306f\u3001\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306b\u3068\u3063\u3066\u306f\u76f4\u63a5\u95a2\u4fc2\u3059\u308b\u5185\u5bb9\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u53c2\u8003\u307e\u3067\u306b\u898b\u3066\u304a\u304f\u7a0b\u5ea6\u3067\u3088\u3044\u3060\u308d\u3046\u3002<\/span><\/p>\n

    6. \u307e\u3068\u3081<\/b><\/h2>\n

    \u672c\u8a18\u4e8b\u3067\u306f\u300cGoogle\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d\u306e2022\u5e747\u670828\u65e5\u7248\u3092\u89e3\u8aac\u3057\u305f\u3002<\/span><\/p>\n

    SEO\u3092\u5b9f\u8df5\u3059\u308b\u3046\u3048\u3067\u3001\u975e\u5e38\u306b\u793a\u5506\u306b\u5bcc\u3093\u3067\u3044\u3066\u3001\u672c\u8cea\u3092\u6559\u3048\u3066\u304f\u308c\u308b\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u3042\u308b\u3002<\/span><\/p>\n

    \u305c\u3072SEO\u306e\u30d0\u30a4\u30d6\u30eb\u3068\u3057\u3066\u3001\u4f55\u5ea6\u3067\u3082\u8aad\u307f\u8fd4\u3057\u3001\u81ea\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3065\u304f\u308a\u306b\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3046\u3002<\/span><\/p>\n

    \u3088\u308a\u6df1\u304f\u5b66\u3073\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u539f\u672c\u306b\u3082\u3042\u305f\u3063\u3066\u307b\u3057\u3044\u3002\u5c11\u3057\u305a\u3064\u3067\u3082\u8aad\u307f\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306b\u7406\u89e3\u304c\u6df1\u307e\u308b\u306f\u305a\u3060\u3002<\/span><\/p>\n

    \"PDF\"<\/p>\n

    searchqualityevaluatorguidelines.pdf<\/b><\/a><\/p>\n

    \u25bc \u53c2\u8003\u6587\u732e
    \n<\/span>Google\u300c<\/span>    searchqualityevaluatorguidelines.pdf<\/span><\/a>\u300d2022\u5e7410\u670826\u65e5\u95b2\u89a7<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u300cGoogle\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d\u3068\u306f\u3001Google\u793e\u304c\u3001\u81ea\u5206\u305f\u3061\u306e\u4f5c\u3063\u305f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u9069\u5207\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3001\u4eba\u9593\u306e\u76ee\u3067\u54c1\u8cea\u30c1\u30a7\u30c3\u30af\u3092\u3059\u308b\u969b\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u30eb\u30fc\u30eb\u30d6\u30c3\u30af\u3067\u3042\u308b\u3002 Google\u306e\u5185\u90e8\u6587\u66f8\u3067\u3042\u308b\u304c\u3001SEO […]<\/p>\n","protected":false},"author":1,"featured_media":46035,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"acf":[],"_links":{"self":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/46034"}],"collection":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/comments?post=46034"}],"version-history":[{"count":6,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/46034\/revisions"}],"predecessor-version":[{"id":49084,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/46034\/revisions\/49084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media\/46035"}],"wp:attachment":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media?parent=46034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/categories?post=46034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}