{"id":40630,"date":"2022-03-07T17:29:44","date_gmt":"2022-03-07T08:29:44","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=40630"},"modified":"2023-08-10T19:23:22","modified_gmt":"2023-08-10T10:23:22","slug":"contentmarketing-kpi","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/contentmarketing-kpi-40630.html","title":{"rendered":"\u52b9\u7387\u7684\u306b\u6700\u5927\u306e\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08"},"content":{"rendered":"<p><a href=\"https:\/\/lucy.ne.jp\/bazubu\/contentmarketing-14765.html\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306f\u3001\u4f8b\u3048\u3070\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u3068\u6bd4\u3079\u3066\u3001\u58f2\u4e0a\u306b\u7e4b\u3052\u3066\u3044\u304f\u306e\u306b\u5c11\u3057\u6642\u9593\u304c\u304b\u304b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3002<\/p>\n<p>\u3060\u304b\u3089\u3053\u305d\u3001\u9069\u5207\u306aKPI\u3092\u8a2d\u8a08\u3057\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u7740\u5b9f\u306b\u6210\u9577\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u306b\u306a\u308b\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u7d42\u7684\u306b\u306f\u3042\u306a\u305f\u306e\u53d6\u308a\u7d44\u307f\u306e\u6210\u679c\u30922\u500d\u30013\u500d\u30015\u500d\u3068\u5927\u304d\u304f\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3082\u5922\u3067\u306f\u306a\u3044\u3002<\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">\u305d\u306e\u4e00\u65b9\u3067\u3001KPI\u3092\u4e0a\u624b\u304f\u8a2d\u5b9a\u3067\u304d\u306a\u3044\u3068\u601d\u3063\u305f\u69d8\u306a\u6210\u679c\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3001\u3068\u304d\u306b\u306f<span style=\"font-size: 16px; color: #333333;\">\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u81ea\u4f53\u304c\u9813\u632b\u3057\u3066\u3057\u307e\u3046\u6050\u308c\u3082\u3042\u308b\u306e\u3060\u3002<\/span><\/span><\/p>\n<p>\u305d\u3053\u3067\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<\/p>\n<ul>\n<li><strong>&lt;\u30d5\u30a7\u30fc\u30ba\u5225&gt;\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8ffd\u3046\u3079\u304d9\u3064\u306eKPI<\/strong><\/li>\n<li><strong>\u5404KPI\u3092\u8ffd\u3046\u3079\u304d\u7406\u7531\u3068\u305d\u306e\u76ee\u5b89<\/strong><\/li>\n<li><strong>KPI\u3092\u8ffd\u3046\u4e0a\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u6ce8\u610f\u70b9<\/strong><\/li>\n<\/ul>\n<p>\u7b49\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u3066\u3044\u304f\u3002<\/p>\n<p>KPI\u306e\u8a2d\u5b9a\u3067\u60a9\u3093\u3067\u3044\u308b\u65b9\u306f\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u76ee\u3092\u901a\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n\n<h2><strong>1.\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d5\u30a7\u30fc\u30ba\u5225\u306b\u9069\u3057\u305fKPI\u3092\u8ffd\u3044\u304b\u3051\u3088\u3046<\/strong><\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u8ffd\u3046\u3079\u304dKPI\u306e\u5168\u4f53\u50cf\u306f\u3053\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/e6iT9uId2gh3bAsZGSnqc5lHw-1619180409.png\" class=\"fr-fic fr-dib fr-draggable aligncenter\" alt=\"\u30d5\u30a7\u30fc\u30ba\u5225KPI\" \/><\/p>\n<p>\u6642\u7cfb\u5217\u9806\u306b\u8a18\u8f09\u3059\u308b\u3068<\/p>\n<ul>\n<li><strong>\u7acb\u3061\u4e0a\u3052\u521d\u671f(\u6700\u521d\u306e\u534a\u5e74)\u2192\u521d\u671fKPI<\/strong><\/li>\n<li><strong>\u7acb\u3061\u4e0a\u3052\u4e2d\u671f(\u534a\u5e74\u4ee5\u964d\u301c)\u2192\u96c6\u5ba2\u9762KPI\u30fbCV(\u304a\u554f\u3044\u5408\u308f\u305b\u3001\u8cfc\u5165)\u9762KPI<\/strong><\/li>\n<li><strong>\u7acb\u3061\u4e0a\u3052\u304b\u3089\u9577\u671f\u7684\u306b\u2192\u30d6\u30e9\u30f3\u30c9\u9762KPI<\/strong><\/li>\n<\/ul>\n<p>\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3067\u306f\u6b21\u306e\u7ae0\u304b\u3089\u3001\u305d\u308c\u305e\u308c\u306eKPI\u306e\u5185\u5bb9\u3084\u3001\u306a\u305c\u305d\u306e\u6307\u6a19\u3092\u8ffd\u3046\u3079\u304d\u304b\uff1f\u7b49\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304f\u3002<\/p>\n<h2>2.\u7acb\u3061\u4e0a\u3052\u521d\u671f\u306eKPI\uff1a\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u300d\u300c\u30af\u30ed\u30fc\u30e9\u30fc\u306e\u5de1\u56de\u6570\u300d\u3092\u8ffd\u3044\u304b\u3051\u3088\u3046<\/h2>\n<p>\u6700\u521d\u306e\u534a\u5e74\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u3067\u306f\u306a\u304f<\/p>\n<ul>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6570<\/strong><\/li>\n<li><strong>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u306e\u5de1\u56de\u6570<\/strong><\/li>\n<\/ul>\n<p>\u3092\u4e2d\u5fc3\u306b\u8ffd\u3046\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u65b0\u898f\u30e1\u30c7\u30a3\u30a2\u3092\u7acb\u3061\u4e0a\u3052\u3066\u304b\u3089\u6700\u521d\u306e\u534a\u5e74\u9593\u306f\u3001\u307e\u3060\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u96c6\u307e\u308a\u3065\u3089\u3044\u305f\u3081\u3001PV\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u6570\u306a\u3069\u306e\u6307\u6a19\u306e\u610f\u5473\u304c\u8584\u304f\u306a\u308b\u305f\u3081\u3060\u3002<\/p>\n<p>\u5b9f\u969b\u79c1\u305f\u3061\u306e\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3067\u3082\u3001\u6700\u521d\u306e\u534a\u5e74\u306f\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u6570\u306e\u6307\u6a19\u3092\u3055\u307b\u3069\u610f\u8b58\u3057\u306a\u3044\u3002(\u3082\u3061\u308d\u3093\u3001\u534a\u5e74\u4ee5\u5185\u306b\u5927\u91cf\u306ePV\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u304c\u5f97\u3089\u308c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002)<\/p>\n<p>\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306eKPI\u306b\u3064\u3044\u3066\u8a73\u7d30\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304f\u3002<\/p>\n<h3>2-1.\u7acb\u3061\u4e0a\u3052\u521d\u671fKPI1\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u6570<\/h3>\n<div class=\"attention a-2\">\n<p class=\"attention-p\"><strong>\u76ee\u6a19\u76ee\u5b89\u3068\u78ba\u8a8d\u65b9\u6cd5<\/strong><\/p>\n<p class=\"attention-p\"><strong>\u8a2d\u5b9aKPI<\/strong>\uff1a\u8a18\u4e8b\u516c\u958b\u306e\u672c\u6570<br \/>\n<strong>\u76ee\u6a19\u76ee\u5b89<\/strong>\uff1a\u30b5\u30a4\u30c8\u516c\u958b\u304b\u3089\u534a\u5e74\u306760\u672c\u3001\u5e74\u9593\u3067120\u672c<br \/>\n<strong>\u78ba\u8a8d\u65b9\u6cd5<\/strong>\uff1a\u30b5\u30a4\u30c8\u306b\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3055\u308c\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u3092\u78ba\u8a8d<br \/>\n<strong>\u78ba\u8a8d\u983b\u5ea6<\/strong>\uff1a\u67081\u56de<\/p>\n<\/div>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u96c6\u5ba2\u306b\u304a\u3044\u3066\u3068\u3066\u3082\u91cd\u8981\u306aKPI\u3068\u306a\u308b\u3002<br \/>\n\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u300d\u3068\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u96c6\u5ba2\u6570\u300d\u306e\u9593\u306b\u306f\u5927\u304d\u306a\u76f8\u95a2\u95a2\u4fc2\u304c\u3042\u308b\u305f\u3081\u3060\u3002<\/p>\n<p><strong>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u96c6\u5ba2\u6570\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u6307\u6570\u95a2\u6570\u7684\u306b\u4e0a\u6607\u3057\u3066\u3044\u304f\u3002<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/img_02-1619180428-1642648335.png\" class=\"fr-fic fr-dii fr-draggable aligncenter\" alt=\"\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u3068\u6210\u679c\u306e\u76f8\u95a2\u30a4\u30e1\u30fc\u30b8\" \/><\/p>\n<p>\u9006\u306b\u3001\u305d\u3082\u305d\u3082\u3053\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3068\u3001\u6210\u679c\u306e\u51fa\u308b\u53ef\u80fd\u6027\u306f\u5927\u304d\u304f\u6e1b\u5c11\u3057\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u5b9f\u969b\u3001\u30d0\u30ba\u90e8\u304c\u904e\u53bb\u4e00\u5b9a\u671f\u9593\u5185\u306b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u306a\u3063\u305f\u4f01\u696d\u306e26\u306e\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u306b\u3064\u3044\u3066\u3001\u8a18\u4e8b\u6570\u3068PV\u6570\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3092\u884c\u3063\u305f\u3068\u3053\u308d<\/p>\n<p><strong>\u30fb\u30b5\u30a4\u30c8\u30ed\u30fc\u30f3\u30c1\u5f8c1\u5e74\u4ee5\u5185\u306e\u516c\u958b\u8a18\u4e8b\u672c\u6570\u304c120\u672c\u4ee5\u4e0a\u306e\u30b5\u30a4\u30c8(7\u30b5\u30a4\u30c8)<\/strong><br \/>\n\u21927\u30b5\u30a4\u30c8\u4e2d4\u30b5\u30a4\u30c8\u304c\u3001\u516c\u958b1\u5e74\u5f8c\u306b\u6708\u959320\u4e07PV\u3092\u9054\u6210<\/p>\n<p><strong>\u30fb<\/strong><span style=\"font-size: 16px; color: #333333;\"><strong>\u30b5\u30a4\u30c8\u30ed\u30fc\u30f3\u30c1\u5f8c1\u5e74\u4ee5\u5185\u306e\u516c\u958b\u8a18\u4e8b\u672c\u6570\u304c120\u672c\u672a\u6e80\u306e\u30b5\u30a4\u30c8(19\u30b5\u30a4\u30c8)<\/strong><\/span><br \/>\n\u2192\u516c\u958b1\u5e74\u5f8c\u306b\u6708\u959320\u4e07PV\u306b\u9054\u3057\u305f\u306e\u306f\u300119\u30b5\u30a4\u30c8\u4e2d1\u30b5\u30a4\u30c8\u306e\u307f<\/p>\n<p>\u3068\u3044\u3046\u7d50\u679c\u306b\u306a\u3063\u305f\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u3082\u3001\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u3092\u6210\u529f\u3055\u305b\u308b\u4e0a\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u3092\u62c5\u4fdd\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3053\u306e\u8abf\u67fb\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3066\u3001\u30d0\u30ba\u90e8\u306e<span style=\"font-size: 16px; color: #333333;\">\u73fe\u5728\u306e<\/span>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u30011\u5e74\u3067120\u8a18\u4e8b\u4ee5\u4e0a\u3068\u3044\u3046\u516c\u958b\u76ee\u6a19\u3092\u7acb\u3066\u3066\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u9032\u3081\u3066\u3044\u308b\u3002<\/p>\n<table style=\"width: 100%;\" width=\"100%\">\n<tbody>\n<tr>\n<td style=\"width: 100%; text-align: left;\"><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">1\u8a18\u4e8b\u57f7\u7b46\u306b\u304b\u304b\u308b\u6642\u9593\u306f\u3001\u6700\u4f4e\u3067\u30827\u6642\u9593\u4ee5\u4e0a\u304c\u76ee\u5b89<\/span><\/strong><\/span><\/p>\n<p>\u3061\u306a\u307f\u306b1\u8a18\u4e8b\u3042\u305f\u308a\u306b\u304b\u304b\u308b\u6642\u9593\u306f\u3001\u6700\u4f4e\u3067\u30827\u6642\u9593\u4ee5\u4e0a\u304b\u304b\u308b\u3053\u3068\u3092\u60f3\u5b9a\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<p>\u79c1\u305f\u3061\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3067\u6708\u959320\u4e07PV\u3092\u9054\u6210\u3057\u305f\u4f01\u696d17\u793e\u306b\u30011\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u57f7\u7b46\u306b\u304b\u304b\u308b\u6642\u9593\u3092\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3057\u305f\u7d50\u679c\u3001<\/p>\n<ul>\n<li><strong>77%\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c1\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306b7\u6642\u9593\u4ee5\u4e0a\u3092\u304b\u3051\u3066\u3044\u308b<\/strong><\/li>\n<li><strong>1\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306b10\u6642\u9593\u4ee5\u4e0a\u3092\u304b\u3051\u3066\u3044\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3082\u7d04\u534a\u6570(48%)\u3044\u308b<\/strong><\/li>\n<\/ul>\n<p>\u3053\u3068\u304c\u5206\u304b\u3063\u305f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/kfd7GVxQtBn40ICHTOD8cSRs1-1642673066-1642673116.png\" class=\"fr-fic fr-dii fr-draggable aligncenter\" style=\"width: 628px;\" alt=\"\uff11\u8a18\u4e8b\u4f5c\u6210\u306b\u304b\u3051\u308b\u5e73\u5747\u6642\u9593\" height=\"571\" \/><\/p>\n<p>\n\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u305f\u3081\u306b\u306f\u3001\u3053\u308c\u3060\u3051\u306e\u6642\u9593\u3092\u304b\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3067\u306f\u3001\u3053\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u3092\u62c5\u4fdd\u3059\u308b\u4e0a\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u3066\u3044\u304f\u3002<\/p>\n<h4><strong>\u30dd\u30a4\u30f3\u30c81\uff1a\u300c\u5b9a\u5e38\u696d\u52d9\u300d\u3068\u3057\u3066\u30e1\u30f3\u30d0\u30fc\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u6642\u9593\u3092\u78ba\u4fdd\u3057\u3088\u3046<\/strong><\/h4>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u3092\u78ba\u4fdd\u3059\u308b\u306b\u306f\u300c\u5b9a\u5e38\u696d\u52d9\u3068\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u57f7\u7b46\u306e\u6642\u9593\u3092\u78ba\u4fdd\u3059\u308b\u300d\u3053\u3068\u304c\u4f55\u3088\u308a\u3082\u91cd\u8981\u3060\u3002<\/p>\n<p><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306f\u300c\u7dca\u6025\u3067\u306f\u306a\u3044\u304c\u91cd\u8981\u306a\u696d\u52d9\u300d\u3067\u3042\u308b\u304b\u3089\u3060\u3002<\/strong><\/p>\n<p>\u30bf\u30b9\u30af\u8a2d\u5b9a\u3092\u305b\u305a\u300c\u7a7a\u304d\u6642\u9593\u306b\u4f5c\u3063\u3066\u304a\u3044\u3066\uff01\u300d\u3068\u304a\u9858\u3044\u3057\u3066\u3082\u3001\u7dca\u6025\u6027\u304c\u9ad8\u304f\u306a\u3044\u305f\u3081\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u304c\u5f8c\u56de\u3057\u306b\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>\u5148\u8ff0\u306e\u901a\u308a\u30b3\u30f3\u30c6\u30f3\u30c4\u57f7\u7b46\u306b\u306f1\u30647\u6642\u9593\u4ee5\u4e0a\u304b\u304b\u308b\u305f\u3081\u3001\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3092\u5b9a\u5e38\u696d\u52d9\u3068\u3057\u3066\u8a2d\u5b9a\u300d\u3057\u3066\u696d\u52d9\u3068\u3057\u3066\u6271\u304a\u3046\u3002<\/p>\n<h4><strong>\u30dd\u30a4\u30f3\u30c82\uff1a\u6700\u521d\u306f\u529b\u3092\u5165\u308c\u308b\u8a18\u4e8b\u3092\u7d5e\u308b<\/strong><\/h4>\n<p>\u5e74\u9593120\u8a18\u4e8b\u306e\u516c\u958b\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u60f3\u50cf\u4ee5\u4e0a\u306b\u81a8\u5927\u306a\u5de5\u6570\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u632b\u6298\u3057\u304c\u3061\u3060\u3002<\/p>\n<p><strong>\u305d\u3053\u3067\u304a\u3059\u3059\u3081\u306a\u306e\u306f\u300c\u30b5\u30a4\u30c8\u516c\u958b\u521d\u671f\u306f<\/strong><strong>\u529b\u3092\u5165\u308c\u308b\u8a18\u4e8b\u3092\u7d5e\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u3092\u512a\u5148\u3059\u308b\u300d\u30a2\u30d7\u30ed\u30fc\u30c1\u3060\u3002<\/strong><\/p>\n<p>\u611f\u899a\u5024\u306b\u306f\u306a\u3063\u3066\u3057\u307e\u3046\u304c<\/p>\n<p><strong>\u30fb\u91cd\u8981\u306a2\u5272\u306e\u8a18\u4e8b\u2192120%\u306e\u529b\u3067\u57f7\u7b46<br \/>\n\u30fb\u305d\u306e\u4ed68\u5272\u306e\u8a18\u4e8b\u219270%\u306e\u529b\u3067\u57f7\u7b46<\/strong><\/p>\n<p>\u3068\u3044\u3046\u529b\u306e\u5165\u308c\u5177\u5408\u306e\u30a4\u30e1\u30fc\u30b8\u3067\u3001\u57f7\u7b46\u3092\u9032\u3081\u308b\u306e\u304c\u826f\u3044\u3060\u308d\u3046\u3002\u5168\u3066\u306e\u8a18\u4e8b\u306b100%\u306e\u529b\u3092\u6ce8\u3050\u306e\u306f\u304b\u306a\u308a\u96e3\u3057\u3044\u3002\u521d\u671f\u306f\u300c\u6570\u300d\u3092\u610f\u8b58\u3057\u3001\u5f90\u3005\u306b<span style=\"font-size: 16px; color: #333333;\">\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u679c\u304c\u51fa\u3066\u304d\u305f\u5f8c\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u304a\u3059\u3059\u3081\u3060\u3002<\/span><\/p>\n<p>\u5168\u529b\u3067\u66f8\u304f\u3079\u304d2\u5272\u306e\u91cd\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u4ee5\u4e0b\u306e\u57fa\u6e96\u3067\u6c7a\u3081\u3066\u304a\u3053\u3046\u3002<\/p>\n<ul>\n<li><strong>\u81ea\u793e\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8fd1\u3044(<\/strong><strong>\u81ea\u793e\u30d3\u30b8\u30cd\u30b9\u3092\u8c61\u5fb4\u3059\u308b)\u30c6\u30fc\u30de<\/strong><\/li>\n<li><strong>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u591a\u304f\u304c\u5171\u901a\u3057\u3066\u60a9\u3093\u3067\u3044\u308b\u30c6\u30fc\u30de<\/strong><\/li>\n<\/ul>\n<h3>2-2.\u7acb\u3061\u4e0a\u3052\u521d\u671fKPI2\uff1a\u30af\u30ed\u30fc\u30e9\u30fc\u306e\u5de1\u56de\u6570<\/h3>\n<div class=\"attention a-2\">\n<p><strong>\u76ee\u6a19\u76ee\u5b89\u3068\u78ba\u8a8d\u65b9\u6cd5<\/strong><\/p>\n<p><strong>\u8a2d\u5b9aKPI<\/strong>\uff1a\u30af\u30ed\u30fc\u30eb\u30ea\u30af\u30a8\u30b9\u30c8\u6570\u306e\u65e5\u5e73\u5747<br \/>\n<strong>\u76ee\u6a19\u76ee\u5b89<\/strong>\uff1a\u534a\u5e74\u5f8c\u306b\u5e73\u5747150\u301c200\u56de\/\u65e5<br \/>\n<strong>\u78ba\u8a8d\u65b9\u6cd5<\/strong>\uff1a\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u304b\u3089\u78ba\u8a8d<br \/>\n<strong>\u78ba\u8a8d\u983b\u5ea6<\/strong>\uff1a\u67081\u56de<\/p>\n<\/div>\n<p>Web\u4e0a\u306b\u306f\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u3068\u547c\u3070\u308c\u308b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30ed\u30dc\u30c3\u30c8\u304c\u5de1\u56de\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u3001\u30ea\u30f3\u30af\u3092\u305f\u3069\u3063\u3066Web\u4e0a\u306e\u3042\u3089\u3086\u308b\u30da\u30fc\u30b8\u306e\u60c5\u5831\u3092\u62bd\u51fa\u3059\u308b\u3082\u306e\u3067\u3001\u3053\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306b\u56de\u3063\u3066\u304d\u305f\u3068\u304d\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u521d\u3081\u3066\u30b5\u30a4\u30c8\u306e\u5b58\u5728\u3092\u77e5\u308b\u3053\u3068\u306b\u306a\u308b\u3002<span style=\"font-size: 16px; color: #333333;\">\u307e\u305a\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u767a\u898b\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/uOdtprMbGX0o4UEheCKH15vwN-1617092953-1642648443.png\" class=\"fr-fic fr-dii fr-draggable aligncenter\" alt=\"\u30af\u30ed\u30fc\u30e9\u30fc\" \/><\/p>\n<p><strong>\u3053\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u306e\u5de1\u56de\u6570\u3082\u3001\u7acb\u3061\u4e0a\u3052\u521d\u671f\u306eKPI\u306e1\u3064\u3068\u3057\u3088\u3046\u3002<\/strong><\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u30da\u30fc\u30b8\u306b\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u591a\u304f\u8a2a\u308c\u308b\u3053\u3068\u3067\u3001\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u304c\u6b63\u78ba\u306b\u8a55\u4fa1\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u691c\u7d22\u6d41\u5165\u6570\u306e\u5411\u4e0a\u304c\u898b\u8fbc\u3081\u308b\u305f\u3081\u3060\u3002<\/p>\n<p>\u5b9f\u969b\u3001\u79c1\u305f\u3061\u306f\u3053\u308c\u307e\u3067100\u4ee5\u4e0a\u306e\u30b5\u30a4\u30c8\u30c7\u30fc\u30bf\u3092\u898b\u3066\u304d\u305f\u304c<strong>\u300c<\/strong><strong>\u30af\u30ed\u30fc\u30eb\u983b\u5ea6\u304c\u591a\u3044\u30b5\u30a4\u30c8\u307b\u3069\u3001\u691c\u7d22\u6d41\u5165\u6570\u304c\u5897\u3048\u3084\u3059\u3044\u300d<\/strong>\u3068\u3044\u3046\u76f8\u95a2\u304c\u660e\u3089\u304b\u306b\u898b\u3089\u308c\u308b\u3002\u76ee\u5b89\u3068\u3059\u3079\u304d\u30af\u30ed\u30fc\u30eb\u6570\u306b\u3064\u3044\u3066\u306f\u3001\u904e\u53bb\u76ee\u306b\u3057\u3066\u304d\u305f\u69d8\u3005\u306a\u30b5\u30a4\u30c8\u306e\u6210\u9577\u3092\u8e0f\u307e\u3048\u308b\u3068\u3001\u516c\u958b\u534a\u5e74\u5f8c\u306b\u65e5\u5e73\u5747150\u301c200\u306e\u30af\u30ed\u30fc\u30eb\u6570\u3092\u76ee\u6a19\u3068\u3059\u308b\u3068\u826f\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u3067\u306f\u3001\u3053\u306e\u30af\u30ed\u30fc\u30eb\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<table style=\"width: 100%;\" width=\"100%\">\n<tbody>\n<tr><\/tr>\n<\/tbody>\n<\/table>\n<h4>\u30dd\u30a4\u30f3\u30c81\uff1a\u30b5\u30a4\u30c8\u516c\u958b\u521d\u671f\u306f\u3001\u7a4d\u6975\u7684\u306b\u30b5\u30a4\u30c8\u3092\u5916\u90e8\u9732\u51fa\u3055\u305b\u308b<\/h4>\n<p>\u6210\u719f\u3057\u305f\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30b5\u30a4\u30c8\u306b\u901a\u5e38\u901a\u308a\u516c\u958b\u3059\u308b\u3060\u3051\u3067\u3001\u52dd\u624b\u306b\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u5341\u5206\u306a\u6570\u306e\u30af\u30ed\u30fc\u30eb\u3092\u884c\u306a\u3063\u3066\u304f\u308c\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u516c\u958b\u521d\u671f\u306e\u30b5\u30a4\u30c8\u306fgoogle\u304b\u3089\u306e\u8a55\u4fa1\u304c\u4f4e\u3044\u72b6\u614b\u306e\u305f\u3081\u3001\u305f\u3060\u8a18\u4e8b\u3092\u516c\u958b\u3059\u308b\u3060\u3051\u3067\u306f\u30af\u30ed\u30fc\u30eb\u6570\u304c\u3068\u3066\u3082\u5c11\u306a\u3044\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u3042\u3089\u3086\u308bWeb\u30b5\u30a4\u30c8\u306e\u30ea\u30f3\u30af\u3092\u8fbf\u3063\u3066\u30da\u30fc\u30b8\u306b\u8a2a\u308c\u308b\u3053\u3068\u3092\u5229\u7528\u3057<\/p>\n<ul>\n<li><strong>\u30b5\u30a4\u30c8\u3092\u5916\u90e8\u306b\u9732\u51fa\u3055\u305b\u308b(\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u8fbf\u308c\u308b\u30ea\u30f3\u30af\u3092\u69cb\u7bc9\u3059\u308b)<\/strong><\/li>\n<\/ul>\n<p>\u3053\u3068\u304c\u3001\u521d\u671f\u306e\u30af\u30ed\u30fc\u30eb\u6570\u5897\u52a0\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u65bd\u7b56\u3068\u306a\u308b\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306e\u5916\u90e8\u9732\u51fa\u306b\u95a2\u3057\u3066\u3001\u79c1\u305f\u3061\u304c\u521d\u671f\u306b\u3088\u304f\u884c\u3046\u65bd\u7b56\u306f\u4ee5\u4e0b\u306e3\u3064\u3060\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.hatena.ne.jp\/contentmarketing\/nativeads\" target=\"_blank\" rel=\"noopener noreferrer\">\u306f\u3066\u306a\u30d6\u30c3\u30af\u30de\u30fc\u30af\u5e83\u544a<\/a><strong>\u306e\u914d\u4fe1<\/strong><\/li>\n<li><strong>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306e\u914d\u4fe1\u3000<\/strong>\u2190\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u3088\u304f\u3001\u304a\u3059\u3059\u3081\u3002<\/li>\n<li><strong>\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u306b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u30ea\u30f3\u30af\u3092\u8cbc\u308b<\/strong><\/li>\n<\/ul>\n<p>\u7279\u306b\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306f\u300cPR TIMES\u300d\u306a\u3069\u306e\u30b5\u30a4\u30c8\u3092\u4f7f\u3048\u30701\u56de3\u4e07\u5186\u3067\u30ea\u30ea\u30fc\u30b9\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u3088\u304f\u304a\u3059\u3059\u3081\u3068\u8a00\u3048\u308b\u65bd\u7b56\u3060\u3002\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306e\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u8a18\u4e8b\u300c<strong>SEO\u306b\u52b9\u679c\u7684\u306a\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u4f01\u753b\u306e\u8003\u3048\u65b9\u3068\u5b9f\u8df5\u65b9\u6cd5\u306e\u5168\u3066<\/strong>\u300d\u3092\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">\u521d\u671f\u306f\u4e88\u7b97\u3092\u304b\u3051\u3066\u3067\u3082\u3001\u3053\u308c\u3089\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u306e\u5916\u90e8\u9732\u51fa\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/span><\/p>\n<p>\u3082\u3061\u308d\u3093\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u826f\u3051\u308c\u3070\u306e\u8a71\u3060\u304c\u3001\u30af\u30ed\u30fc\u30eb\u983b\u5ea6\u304c\uff11\u65e5\u306b100\u56de\u4ee5\u4e0a\u3092\u8d85\u3048\u308b\u3068\u5f90\u3005\u306b\u691c\u7d22\u4e0a\u4f4d\u3092\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304f\u308b\u3060\u308d\u3046\u3002<\/p>\n<table style=\"width: 100%;\" width=\"100%\">\n<tbody>\n<tr>\n<td style=\"width: 100.0000%;\">\n<strong>\u30b3\u30e9\u30e0\uff1aTwitter\u3084Facebook\u306e\u88ab\u30ea\u30f3\u30af\u306f\u300c\u30af\u30ed\u30fc\u30e9\u30fc\u306e\u5de1\u56de\u6570\u3092\u5897\u3084\u3059\u89b3\u70b9\u3067\u306f\u300d\u52b9\u679c\u306f\u898b\u8fbc\u3081\u306a\u3044<\/strong><\/p>\n<p>\u30ea\u30f3\u30af\u306e\u7372\u5f97\u3068\u3044\u3046\u3068\u3001Twitter\u3084Facebook\b\u3092\u904b\u7528\u3057\u3066\u30d6\u30ed\u30b0\u306eURL\u3092\u9732\u51fa\u3055\u305b\u308b\u4e8b\u304c\u52b9\u679c\u7684\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u3060\u304c\u3001\u3053\u308c\u3089\u306eSNS\u306f\u300c\u76f4\u63a5\u30af\u30ed\u30fc\u30e9\u30fc\u306e\u5de1\u56de\u6570\u3092\u5897\u3084\u3059\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u300d\u52b9\u679c\u304c\u898b\u8fbc\u3081\u306a\u3044\u3002<\/p>\n<p>\u3068\u3044\u3046\u306e\u3082\u3001\u3053\u308c\u3089\u306eSNS\u4e0a\u304b\u3089\u306e\u30ea\u30f3\u30af\u306f\u300c<a href=\"https:\/\/lucy.ne.jp\/bazubu\/seo101\/how-to-use-nofollow\" target=\"_blank\" rel=\"noopener noreferrer\">nofollow<\/a>\u300d\u3068\u3044\u3046\u201d\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u305d\u306e\u30ea\u30f3\u30af\u5148\u3092\u8fbf\u3089\u305b\u306a\u3044\u201d\u3068\u3044\u3046\u547d\u4ee4\u3092\u51fa\u3059\u30bf\u30b0\u304c\u57cb\u3081\u8fbc\u307e\u308c\u308b\u305f\u3081\u3060\u3002<\/p>\n<p>\u3060\u304c\u3082\u3061\u308d\u3093\u3001SNS\u306f\u52b9\u679c\u7684\u306b\u4f7f\u3046\u3053\u3068\u306b\u3088\u308b\u512a\u308c\u305f\u8a8d\u77e5\u7372\u5f97\u52b9\u679c\u306a\u3069\u3001\u305d\u3082\u305d\u3082\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u5927\u304d\u3044\u306e\u3067\u3001\u3055\u307b\u3069\u6c17\u306b\u3059\u308b\u5fc5\u8981\u306f\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>\u30dd\u30a4\u30f3\u30c82\uff1a\u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u7684\u306b\u516c\u958b\u3059\u308b<\/h4>\n<p>\u30af\u30ed\u30fc\u30e9\u30fc\u3092\u52b9\u679c\u7684\u306b\u547c\u3073\u8fbc\u3080\u306b\u306f\u3001\u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u7684\u306b\u516c\u958b\u3057\u7d9a\u3051\u308b\u3053\u3068\u3082\u91cd\u8981\u3060\u3002<\/p>\n<p>\u305f\u3060\u3053\u308c\u81ea\u4f53\u306f\u3001\u4e00\u3064\u524d\u3067\u304a\u4f1d\u3048\u3057\u305f\u516c\u958b\u8a18\u4e8b\u672c\u6570\u306e\u76ee\u6a19\u3092\u5b88\u3063\u3066\u7d99\u7d9a\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u516c\u958b\u3057\u3066\u3044\u304d\u3055\u3048\u3059\u308c\u3070\u3001\u5927\u4e08\u592b\u3060\u308d\u3046\u3002<\/p>\n<h4>\u30af\u30ed\u30fc\u30eb\u6570\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/h4>\n<p class=\"\">\u30af\u30ed\u30fc\u30eb\u6570\u306f\u3001\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u306e\u300c\u8a2d\u5b9a\u300d&lt;\u300c\u30af\u30ed\u30fc\u30eb\u306e\u7d71\u8a08\u60c5\u5831\u300d\u753b\u9762\u304b\u3089\u3001\u78ba\u8a8d\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002<img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/contents1-1645066764.png\" class=\"fr-fic fr-dib fr-draggable aligncenter\" alt=\"\u30af\u30ed\u30fc\u30eb\u6570\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\" \/><\/p>\n<p>\u53f3\u4e0a\u306e\u300c\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u305b\u3070\u3001\u65e5\u3054\u3068\u306e\u30af\u30ed\u30fc\u30eb\u30ea\u30af\u30a8\u30b9\u30c8\u6570\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/contents2-1645066778.png\" class=\"fr-fic fr-dib fr-draggable aligncenter\" alt=\"\u30af\u30ed\u30fc\u30eb\u30ea\u30af\u30a8\u30b9\u30c8\u6570\" width=\"589\" height=\"696\" \/><\/p>\n<h2>3.\u534a\u5e74\u7d4c\u904e\u5f8c\u306eKPI\uff1a\u300c\u96c6\u5ba2\u9762\u300d\u3068\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u9762\u300d\u306e2\u7a2e\u985e\u3092\u8ffd\u3044\u304b\u3051\u3088\u3046<\/h2>\n<p class=\"\">\u7acb\u3061\u4e0a\u3052\u304b\u3089\u534a\u5e74\u304c\u7d4c\u904e\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u304b\u3089\u3001\u300c\u96c6\u5ba2\u300d\u300c\u30b3\u30f3\u30d0\u30fc\u30b7\u30e7\u30f3\u300d\u306e\u89b3\u70b9\u304b\u3089KPI\u3092\u8a2d\u5b9a\u3057\u3088\u3046\u3002<br \/>\n\u5177\u4f53\u7684\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u4ee5\u4e0b\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u826f\u3044\u3002<\/p>\n<p class=\"\"><strong>1.\u96c6\u5ba2\u9762\u306eKPI<\/strong><br \/>\n\u3000\u30fb\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9806\u4f4d<br \/>\n\u3000\u30fb\u91cd\u8981\u8a18\u4e8b\u30b0\u30eb\u30fc\u30d7\u306e\u6708\u9593PV(\u30da\u30fc\u30b8\u30d3\u30e5\u30fc)\u6570<\/p>\n<p class=\"\"><strong>2.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u9762\u306eKPI<\/strong><br \/>\n\u3000\u30fbCV\u30da\u30fc\u30b8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6570<br \/>\n\u3000\u30fb\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<br \/>\n\u3000\u30fb\u6b21\u4ee5\u964d\u306e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a7\u30fc\u30ba\u306b\u9032\u3080\u4eba\u306e\u6570<\/p>\n<p class=\"\">\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306eKPI\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304f\u3002<\/p>\n<h3><strong>3-1.\u96c6\u5ba2\u9762\u306eKPI1\uff1a\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9806\u4f4d<\/strong><\/h3>\n<div class=\"attention a-2\">\n<p><strong>\u76ee\u6a19\u76ee\u5b89\u3068\u78ba\u8a8d\u65b9\u6cd5<\/strong><\/p>\n<p class=\"attention-p\"><strong>\u8a2d\u5b9aKPI\uff1a<\/strong>\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u300c\u76ee\u6a19\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u300d\u9806\u4f4d<br \/>\n<strong>\u76ee\u6a19\u76ee\u5b89<\/strong>\uff1a1\u4f4d<br \/>\n<strong>\u78ba\u8a8d\u65b9\u6cd5\uff1a<\/strong><a href=\"https:\/\/seopro.jp\/grc\/\" target=\"_blank\" rel=\"noopener noreferrer\">GRC<\/a>(\u3082\u3057\u304f\u306f<a href=\"https:\/\/www.seopowersuite.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e9\u30f3\u30af\u30c8\u30e9\u30c3\u30ab\u30fc<\/a>)\u306a\u3069\u306e\u9806\u4f4d\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30c4\u30fc\u30eb\u3067\u72d9\u3063\u3066\u3044\u308bKW\u4e00\u89a7\u3092\u767b\u9332\u3057\u3001\u8a18\u4e8b\u3054\u3068\u306e\u9806\u4f4d\u3092\u628a\u63e1\u3059\u308b\u3002<br \/>\n<strong>\u78ba\u8a8d\u983b\u5ea6<\/strong>\uff1a\u67081\u56de<\/p>\n<\/div>\n<p>\b\u57f7\u7b46\u3057\u305f\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u300c\u72d9\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u306e\u9806\u4f4d\u3092\u8ffd\u3044\u304b\u3051\u3088\u3046\u3002<\/p>\n<p><strong>\u306a\u305c\u306a\u3089\u691c\u7d22\u304b\u3089\u306e\u96c6\u5ba2\u6570\u3092\u5897\u3084\u3059\u4e00\u756a\u306e\u65b9\u6cd5\u306f\u3001\u691c\u7d22\u9806\u4f4d\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3060\u304b\u3089\u3060\u3002<\/strong><\/p>\n<p>2020\u5e74\u306e\u691c\u7d22\u9806\u4f4d\u5225\u306e\u30af\u30ea\u30c3\u30af\u7387\u306e\u30c7\u30fc\u30bf\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<table width=\"100%\">\n<thead>\n<tr>\n<th>\u691c\u7d22\u9806\u4f4d<\/th>\n<th>\u30af\u30ea\u30c3\u30af\u7387<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1\u4f4d<\/td>\n<td>28.5%<\/td>\n<\/tr>\n<tr>\n<td>2\u4f4d<\/td>\n<td>15.7%<\/td>\n<\/tr>\n<tr>\n<td>3\u4f4d<\/td>\n<td>11.0%<\/td>\n<\/tr>\n<tr>\n<td>4\u4f4d<\/td>\n<td>8.0%<\/td>\n<\/tr>\n<tr>\n<td>5\u4f4d<\/td>\n<td>7.2%<\/td>\n<\/tr>\n<tr>\n<td>6\u4f4d<\/td>\n<td>5.1%<\/td>\n<\/tr>\n<tr>\n<td>7\u4f4d<\/td>\n<td>4.0%<\/td>\n<\/tr>\n<tr>\n<td>8\u4f4d<\/td>\n<td>3.2%<\/td>\n<\/tr>\n<tr>\n<td>9\u4f4d<\/td>\n<td>2.8%<\/td>\n<\/tr>\n<tr>\n<td>10\u4f4d<\/td>\n<td>2.5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.sistrix.com\/blog\/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid\/\" target=\"_blank\" rel=\"noopener noreferrer\">SISTRIX\u300cWhy (almost) everything you knew about Google CTR is no longer valid\u300d<\/a><\/p>\n<p>\u5b9f\u969b\u306e\u30af\u30ea\u30c3\u30af\u7387\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3088\u3063\u3066\u307e\u3061\u307e\u3061\u3067\u306f\u3042\u308b\u304c\u3001\u5358\u7d14\u8a08\u7b97\u3059\u308b\u3068\u691c\u7d22\u9806\u4f4d\u30924\u4f4d\u21921\u4f4d\u306b\u6539\u5584\u3057\u305f\u5834\u5408\u3001\u30af\u30ea\u30c3\u30af\u7387\u306f7.2%\u219228.5%\u3068\u306a\u308a\u3001\u7d044\u500d\u306e\u6d41\u5165\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u591a\u304f\u306e\u5834\u5408\u691c\u7d22\u7d50\u679c\u306e1\u30da\u30fc\u30b8\u76ee\u306b\u5165\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3068\u3001\u305d\u3082\u305d\u3082\u307e\u3068\u3082\u306a\u30a2\u30af\u30bb\u30b9\u6570\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3002(10\u4f4d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u30892.5%\u3068\u3044\u3046\u4f4e\u3044\u30af\u30ea\u30c3\u30af\u7387\u3060\u3002)<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u57f7\u7b46\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9806\u4f4d\u3092\u8ffd\u3044\u304b\u3051\u3066\u3044\u304d\u3001\u3053\u306e\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u6d41\u5165\u3092\u5897\u3084\u3059\u4e0a\u3067\u91cd\u8981\u3068\u306a\u308b\u3002<\/p>\n<h4>\u30dd\u30a4\u30f3\u30c81\uff1a\u57fa\u6e96\u3092\u6e80\u305f\u3057\u305f\u72b6\u614b\u3067\u30ea\u30e9\u30a4\u30c8\u3059\u308b<\/h4>\n<p>\u9806\u4f4d\u3092\u6539\u5584\u3059\u308b\u70ba\u306e\u65bd\u7b56\u306f\u3001\u57fa\u672c\u7684\u306b\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ea\u30e9\u30a4\u30c8\u3059\u308b\u300d\u3053\u3068\u3060\u3002<br \/>\n\u3057\u304b\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30e9\u30a4\u30c8\u306f\u300c\u30b5\u30a4\u30c8\u304c\u4e00\u5b9a\u4ee5\u4e0a\u5f37\u304f\u306a\u3063\u3066\u3044\u306a\u3044\u3068\u300d\u52b9\u679c\u304c\u8584\u3044\u306e\u3067\u6ce8\u610f\u3057\u3088\u3046\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30b5\u30a4\u30c8\u306e\u516c\u958b\u304b\u3089\u4e00\u5b9a\u306e\u671f\u9593\u304c\u7acb\u3061\u3001\u5341\u5206\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u308b\u3053\u3068\u304c\u6761\u4ef6\u3060\u3002<\/p>\n<p><u>&lt;\u30ea\u30e9\u30a4\u30c8\u3059\u3079\u304d\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u57fa\u6e96&gt;<\/u><\/p>\n<ul>\n<li><strong>\u30b5\u30a4\u30c8\u516c\u958b\u304b\u3089\u534a\u5e74\u4ee5\u4e0a\u304c\u7d4c\u904e\u3057\u3066\u3044\u308b(\u65b0\u898f\u30c9\u30e1\u30a4\u30f3\u306e\u5834\u5408)<\/strong><\/li>\n<li><strong>\u30b5\u30a4\u30c8\u306b\u5341\u5206\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u308b(70\u301c80\u8a18\u4e8b\u7a0b\u5ea6)<\/strong><\/li>\n<li><strong>\u30ea\u30e9\u30a4\u30c8\u5bfe\u8c61\u306e\u8a18\u4e8b\u3092\u516c\u958b\u3057\u3066\u304b\u30893\u30f6\u6708\u4ee5\u4e0a\u7d4c\u3063\u3066\u3044\u308b<\/strong><\/li>\n<\/ul>\n<p>\u305d\u306e\u305f\u3081\u3001\u3053\u306e\u57fa\u6e96\u3092\u6e80\u305f\u3057\u3066\u521d\u3081\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30e9\u30a4\u30c8\u3092\u884c\u3046\u3088\u3046\u306b\u3057\u3088\u3046\u3002<\/p>\n<h4><strong>\u30dd\u30a4\u30f3\u30c82\uff1a\u4eca\u306e\u9806\u4f4d\u304c\u9ad8\u304f\u3001\u91cd\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u6539\u5584\u3057\u3066\u3044\u304f<\/strong><\/h4>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30e9\u30a4\u30c8\u306f\u3001<br \/>\n<strong>\u30fb\u9806\u4f4d\u304c\u9ad8\u304f<br \/>\n\u30fb\u81ea\u793e\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8fd1\u3044\u9818\u57df<\/strong><\/p>\n<p>\u306e\u3082\u306e\u304b\u3089\u7740\u624b\u3057\u3066\u3044\u3053\u3046\u3002<\/p>\n<p>\u73fe\u72b6\u306e\u9806\u4f4d\u304c\u9ad8\u3044\u8a18\u4e8b\u306e\u65b9\u304c\u3001\u4e0a\u4f4d\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u5c11\u306a\u3044\u306e\u3067\u6539\u5584\u307e\u3067\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u65e9\u3044\u305f\u3081\u3060\u3002<\/p>\n<p>\u307e\u305f\u3001\u9806\u4f4d\u304c\u5411\u4e0a\u3057\u3066\u3082\u3001\u305d\u308c\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7e4b\u304c\u3089\u306a\u3044\u8a18\u4e8b\u3067\u3042\u308c\u3070\u30e1\u30ea\u30c3\u30c8\u306f\u5c11\u306a\u3044\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u9060\u3044\u9818\u57df\u306f\u5f8c\u56de\u3057\u306b\u3057\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8fd1\u3044\u9818\u57df\u304b\u3089\u30ea\u30e9\u30a4\u30c8\u3092\u884c\u304a\u3046\u3002<\/p>\n<h3>3-2.\u96c6\u5ba2\u9762\u306eKPI2\uff1a\u91cd\u8981\u8a18\u4e8b\u30b0\u30eb\u30fc\u30d7\u306e\u6708\u9593PV(\u30da\u30fc\u30b8\u30d3\u30e5\u30fc)\u6570<\/h3>\n<div class=\"attention a-2\">\n<p><strong>\u76ee\u6a19\u76ee\u5b89\u3068\u78ba\u8a8d\u65b9\u6cd5<\/strong><\/p>\n<p class=\"attention-p\"><strong>\u8ffd\u3044\u304b\u3051\u308bKPI\uff1a<\/strong>\u30e1\u30c7\u30a3\u30a2\u306e\u300c\u91cd\u8981\u8a18\u4e8b\u30b0\u30eb\u30fc\u30d7\u306ePV\u6570\u300d<br \/>\n<strong>\u76ee\u6a19\u76ee\u5b89<\/strong><br \/>\n\u30fb\u904e\u53bb\u6570\u5024\u3068\u306e\u6bd4\u8f03\u3067\u5224\u65ad\u3059\u308b(\u696d\u754c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c6\u30fc\u30de\u306b\u3088\u308a\u307e\u3061\u307e\u3061\u3067\u3042\u308b\u70ba)<br \/>\n<strong>\u78ba\u8a8d\u65b9\u6cd5\uff1a<\/strong>google analytics\u3067\u78ba\u8a8d(<a href=\"https:\/\/wacul-ai.com\/blog\/access-analysis\/google-analytics-method\/ga-content-group\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30b0\u30eb\u30fc\u30d7<\/a>\u3068\u3044\u3046\u6a5f\u80fd\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u8a18\u4e8b\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u308a\u305d\u306e\u30b0\u30eb\u30fc\u30d7\u5358\u4f4d\u3067PV\u6570\u3092\u78ba\u8a8d\u3059\u308b\u4e8b\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002)<br \/>\n<strong>\u78ba\u8a8d\u983b\u5ea6\uff1a<\/strong>\u6708\u306b1\u56de<\/p>\n<\/div>\n<p>PV(\u30da\u30fc\u30b8\u30d3\u30e5\u30fc)\u6570\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u30b5\u30a4\u30c8\u3067\u95b2\u89a7\u3057\u305f\u30da\u30fc\u30b8\u306e\u7dcf\u5408\u8a08\u6570\u3060\u3002<\/p>\n<p>\u3053\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3068\u3044\u3046\u6307\u6a19\u306b\u306f1\u70b9\u6ce8\u610f\u70b9\u304c\u3042\u308b\u3002\u305d\u308c\u306f<strong>\u6642\u3068\u3057\u3066PV\u6570\u306e\u5411\u4e0a\u300c\u305d\u306e\u3082\u306e\u300d\u304c\u76ee\u7684\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u3001\u305d\u306e\u4e0a\u4f4d\u76ee\u6a19\u3067\u3042\u308b\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5897\u52a0\u300d\u3078\u306e\u610f\u8b58\u304c\u5f31\u307e\u3063\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308b\u3002<\/strong>\u3068\u3044\u3046\u4e8b\u3060\u3002<\/p>\n<p>\u5b9f\u969b\u3001PV\u6570\u3060\u3051\u3092\u610f\u8b58\u3057\u3059\u304e\u308b\u304c\u3042\u307e\u308a\u3001<\/p>\n<p><strong>\u30fb\u6d41\u5165\u306f\u898b\u8fbc\u3081\u308b\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304b\u3089\u8457\u3057\u304f\u9060\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u57f7\u7b46\/\u6539\u5584\u306b\u6642\u9593\u3092\u904e\u5270\u306b\u304b\u3051\u308b<\/strong><\/p>\n<p>\u306a\u3069\u975e\u52b9\u7387\u306a\u65bd\u7b56\u3092\u9032\u3081\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u3001\u73fe\u5834\u3067\u306f\u610f\u5916\u3068\u767a\u751f\u3057\u304c\u3061\u3060\u3002<\/p>\n<p class=\"\">\u305d\u306e\u305f\u3081\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306ePV\u306f\u30b5\u30a4\u30c8\u306e\u5065\u5eb7\u8a3a\u65ad\u76ee\u7684\u3067\u8a18\u9332\u3059\u308b\u3060\u3051\u306b\u7559\u3081\u3066\u304a\u304d\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30b0\u30eb\u30fc\u30d7\u3092\u5b9a\u7fa9\u3057\u3001\u305d\u306ePV\u3092\u4e3b\u306b\u8ffd\u3044\u304b\u3051\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/p>\n<h4 class=\"\">\u30dd\u30a4\u30f3\u30c81\uff1a\u91cd\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30b0\u30eb\u30fc\u30d7\u306e\u8a2d\u5b9a\u4f8b<\/h4>\n<p>\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30b0\u30eb\u30fc\u30d7\u306e\u8a2d\u5b9a\u4f8b\u3068\u3057\u3066\u306f\u3001<\/p>\n<ul>\n<li><strong>\u81ea\u793e\u30d3\u30b8\u30cd\u30b9\u3068\u306e\u89aa\u548c\u6027\u304c\u7279\u306b\u9ad8\u3044\u30ab\u30c6\u30b4\u30ea\u306e\u8a18\u4e8b\u4e00\u89a7<\/strong><\/li>\n<li><strong>\u904e\u53bb\u4e00\u5b9a\u671f\u9593\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30da\u30fc\u30b8\u3078\u306e\u9001\u5ba2\u6570\u304c\u4e00\u5b9a\u4ee5\u4e0a\u3042\u308b\u8a18\u4e8b\u4e00\u89a7<\/strong><\/li>\n<\/ul>\n<p class=\"\">\u306e\u3088\u3046\u306a\u5f62\u304c\u304a\u3059\u3059\u3081\u3060\u3002<\/p>\n<h3><strong>3-3.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u9762\u306eKPI1\uff1aCV\u30da\u30fc\u30b8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6570<\/strong><\/h3>\n<div class=\"attention a-2\">\n<p><strong>\u76ee\u6a19\u76ee\u5b89\u3068\u78ba\u8a8d\u65b9\u6cd5<\/strong><\/p>\n<p class=\"attention-p\"><strong>\u8a2d\u5b9aKPI<\/strong>\uff1aCV\u30da\u30fc\u30b8\u3078\u306e\u6708\u9593\u30a2\u30af\u30bb\u30b9\u6570<br \/>\n<strong>\u76ee\u6a19\u76ee\u5b89<\/strong>\uff1a\u904e\u53bb\u6570\u5024\u3068\u306e\u6bd4\u8f03\u3067\u5224\u65ad\u3059\u308b(\u696d\u754c\u3084\u8a98\u5c0e\u6587\u8a00\u7b49\u306b\u3088\u308a\u5927\u304d\u304f\u5909\u5316\u3059\u308b\u70ba)<br \/>\n<strong>\u78ba\u8a8d\u65b9\u6cd5\uff1a<\/strong>google analytics<br \/>\n<strong>\u78ba\u8a8d\u983b\u5ea6<\/strong>\uff1a\u6708\u306b1\u56de<\/p>\n<\/div>\n<p>\u591a\u304f\u306e\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u30da\u30fc\u30b8\u304c\u3042\u308b\u306f\u305a\u3060\u3002<\/p>\n<p>&lt;\u4f8b&gt;<br \/>\n<strong>\u30fbBtoB\u306e\u30ea\u30b9\u30c8\u7372\u5f97\u2192ebook\u30d5\u30a9\u30fc\u30e0\u30da\u30fc\u30b8\u3001\u8cc7\u6599\u8acb\u6c42\u30da\u30fc\u30b8\u306a\u3069<br \/>\n\u30fbBtoC\u306e\u5546\u6750\u8ca9\u58f2\u2192LP\u3001\u5546\u54c1\u30da\u30fc\u30b8\u306a\u3069<\/strong><\/p>\n<p><u>&lt;\u8a18\u4e8b\u30da\u30fc\u30b8\u30d8\u306e\u6d41\u5165\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u306e\u7d4c\u8def\u30a4\u30e1\u30fc\u30b8&gt;<\/u><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/fdts9bNyLxcBpEVD41wFYSZQl-1619180449.png\" class=\"fr-fic fr-dib fr-draggable aligncenter\" alt=\"\u8a18\u4e8b\u30da\u30fc\u30b8\u30d8\u306e\u6d41\u5165\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u306e\u7d4c\u8def\u30a4\u30e1\u30fc\u30b8\" \/><\/p>\n<p>\u3053\u308c\u3089\u306eCV\u30da\u30fc\u30b8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6570\u306f\u3082\u3061\u308d\u3093\u5927\u4e8b\u306a\u6307\u6a19\u306a\u306e\u3067\u3001\u6bce\u6708\u8ffd\u3044\u304b\u3051\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<h4>\u30dd\u30a4\u30f3\u30c81\uff1aCV\u30da\u30fc\u30b8\u3078\u306e\u9001\u5ba2\u304c\u591a\u3044\u30da\u30fc\u30b8\u3092\u628a\u63e1\u30fb\u6539\u5584\u3059\u308b<\/h4>\n<p>CV\u30da\u30fc\u30b8\u3078\u306e\u9001\u5ba2\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u306f\u3001\u5f53\u305f\u308a\u524d\u3067\u306f\u3042\u308b\u304c\u300cCV\u30da\u30fc\u30b8\u3078\u306e\u9001\u5ba2\u304c\u591a\u3044\u30da\u30fc\u30b8\u300d\u3092\u628a\u63e1\u3059\u308b\u306e\u304c\u91cd\u8981\u3060\u3002<\/p>\n<p>google analytics\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30b5\u30de\u30ea\u30fc\u6a5f\u80fd\u3092\u4f7f\u3046\u3068\u300cCV\u30da\u30fc\u30b8\u3078\u306e\u96c6\u5ba2\u304c\u591a\u3044\u30da\u30fc\u30b8\u7fa4\u300d\u3092\u628a\u63e1\u3067\u304d\u308b\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001google analytics\u306e\u300c\u884c\u52d5\u300d&lt;\u300c\u30b5\u30a4\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u300d&lt;\u300c\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u300d\u4e0a\u3067CV\u30da\u30fc\u30b8\u3092\u9078\u629e\u3002<\/p>\n<p>\u5de6\u4e0a\u306e\u300c\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30b5\u30de\u30ea\u30fc\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u300cCV\u30da\u30fc\u30b8\u306e\u524d\u306b\u3088\u304f\u30a2\u30af\u30bb\u30b9\u3055\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u300d\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p><u>&lt;\u30d0\u30ba\u90e8\u306eebook\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30da\u30fc\u30b8\u306e\u524d\u5f8c\u306b\u3088\u304f\u30a2\u30af\u30bb\u30b9\u3055\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8&gt;<\/u><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/contents3-1645066788.png\" class=\"fr-fic fr-dib fr-draggable aligncenter\" alt=\"\u30d0\u30ba\u90e8\u306eebook\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30da\u30fc\u30b8\u306e\u524d\u5f8c\u306b\u3088\u304f\u30a2\u30af\u30bb\u30b9\u3055\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\" \/><\/p>\n<p><strong>\u30fbCV\u30da\u30fc\u30b8\u30d8\u306e\u9001\u5ba2\u6570\u304c\u591a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3001\u3055\u3089\u306a\u308b\u9001\u5ba2\u6570\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3057\u305f\u30ea\u30e9\u30a4\u30c8<br \/>\n\u30fbCV\u30da\u30fc\u30b8\u3078\u306e\u9001\u5ba2\u304c\u591a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u3001\u65b0\u305f\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30c6\u30fc\u30de\u3092\u767a\u60f3\u3059\u308b<\/strong><\/p>\n<p>\u7b49\u306e\u53d6\u308a\u7d44\u307f\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u5927\u304d\u306a\u6210\u679c\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u3060\u308d\u3046\u3002<\/p>\n<h4 class=\"\">\u30dd\u30a4\u30f3\u30c82\uff1a\u30b5\u30a4\u30c8\u306eCV\u30da\u30fc\u30b8\u3078\u306e\u5c0e\u7dda\u3092\u5897\u3084\u3059\u3053\u3068\u3082\u52b9\u679c\u7684\u306a\u65bd\u7b56<\/h4>\n<p class=\"\">\u300cCV\u30da\u30fc\u30b8\u3078\u306e\u5c0e\u7dda\u3092\u5897\u3084\u3059\u300d\u3053\u3068\u3082\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3060\u3002<\/p>\n<p class=\"\">\u304a\u52e7\u3081\u306a\u306e\u306f\u300c\u4e0b\u56fa\u5b9a\u30d0\u30ca\u30fc\u300d\u3068\u547c\u3070\u308c\u308b\u3001\u30da\u30fc\u30b8\u6700\u4e0b\u90e8\u306b\u56fa\u5b9a\u3055\u308c\u308b\u30d0\u30ca\u30fc\u306e\u8a2d\u7f6e\u3060\u3002<\/p>\n<p class=\"\"><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/contents4-1645066798.jpeg\" class=\"fr-fic fr-dib fr-draggable aligncenter\" alt=\"\u4e0b\u56fa\u5b9a\u30d0\u30ca\u30fc\" \/><\/p>\n<p>\u3053\u3061\u3089\u306e\u753b\u50cf\u306e\u69d8\u306b\u3001\u30da\u30fc\u30b8\u6700\u4e0b\u90e8\u306bCV\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3059\u308b\u30d0\u30ca\u30fc\u3092\u8868\u793a\u3055\u305b\u308b\u3060\u3051\u3067\u3082\u3001CV\u30da\u30fc\u30b8\u3078\u306e\u9001\u5ba2\u6570\u306f\u5927\u304d\u304f\u5411\u4e0a\u3059\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u4f75\u305b\u3066\u3001\u30d0\u30ca\u30fc\u3092\u6d88\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u30dc\u30bf\u30f3\u3082\u8a2d\u7f6e\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8aad\u3080\u30e6\u30fc\u30b6\u30fc\u306e\u4e0d\u4fbf\u3055\u3082\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3><strong>3-4.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u9762\u306eKPI2\uff1a\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/strong><\/h3>\n<div class=\"attention a-2\">\n<p><strong>\u76ee\u6a19\u76ee\u5b89\u3068\u78ba\u8a8d\u65b9\u6cd5<\/strong><\/p>\n<p class=\"attention-p\"><strong>\u8a2d\u5b9aKPI<\/strong>\uff1a\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<br \/>\n<strong>\u76ee\u6a19\u76ee\u5b89<\/strong>\uff1a\u904e\u53bb\u6570\u5024\u3068\u306e\u6bd4\u8f03\u3067\u5224\u65ad\u3059\u308b(\u696d\u754c\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5185\u5bb9\u3001\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u306b\u3088\u308a\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u305f\u3081)<br \/>\n<strong>\u78ba\u8a8d\u65b9\u6cd5\uff1a<\/strong>google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<br \/>\n<strong>\u78ba\u8a8d\u983b\u5ea6<\/strong>\uff1a\u67081\u56de<\/p>\n<\/div>\n<p>\u30b5\u30a4\u30c8\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570(\u30ea\u30b9\u30c8\u53d6\u5f97\u6570\/\u304a\u554f\u3044\u5408\u308f\u305b\u6570\u306a\u3069)\u3082\u3001\u3082\u3061\u308d\u3093\u6bce\u6708\u8ffd\u3044\u304b\u3051\u308b\u3088\u3046\u306b\u3057\u3088\u3046\u3002<\/p>\n<h4><strong>\u30dd\u30a4\u30f3\u30c81\uff1aCV\u30da\u30fc\u30b8\u306e\u8abf\u6574\u306b\u306f\u3057\u3063\u304b\u308a\u3068\u6642\u9593\u3092\u304b\u3051\u308b<\/strong><\/h4>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30da\u30fc\u30b8\u81ea\u4f53\u306e\u6539\u5584\u306f\u3001\u6210\u679c\u3078\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u3068\u3066\u3082\u5927\u304d\u3044\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3053\u3061\u3089\u306f\u3001\u6642\u9593\u3092\u3068\u3063\u3066\u884c\u3046\u3088\u3046\u306b\u3057\u3088\u3046\u3002<\/p>\n<ul>\n<li>\u30aa\u30d5\u30a1\u30fc\u306e\u8a34\u6c42\u6587\u306e\u898b\u76f4\u3057<\/li>\n<li>\u30d5\u30a9\u30fc\u30e0\u306e\u7c21\u6f54\u5316<\/li>\n<\/ul>\n<p>\u7b49\u304c\u3001\u3088\u304f\u6539\u5584\u3067\u898b\u76f4\u3059\u30dd\u30a4\u30f3\u30c8\u3060\u3002(\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3082\u304a\u3059\u3059\u3081\u3060\u3002)<\/p>\n<h3><strong>3-5.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u9762\u306eKPI3\uff1a\u6b21\u4ee5\u964d\u306e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a7\u30fc\u30ba\u306b\u9032\u3080\u4eba\u306e\u6570<\/strong><\/h3>\n<div class=\"attention a-2\">\n<p><strong>\u76ee\u6a19\u76ee\u5b89\u3068\u78ba\u8a8d\u65b9\u6cd5<\/strong><\/p>\n<p class=\"attention-p\"><strong>\u8a2d\u5b9aKPI<\/strong>\uff1a\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5f8c\u3001\u6b21\u4ee5\u964d\u306e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a7\u30fc\u30ba\u306b\u9032\u3093\u3060\u4eba\u306e\u6570<br \/>\n<strong>\u76ee\u6a19\u76ee\u5b89<\/strong>\uff1a\u904e\u53bb\u6570\u5b57\u3068\u6bd4\u8f03\u3057\u3066\u5224\u65ad(\u4f01\u696d\u306b\u3088\u308a\u30d0\u30e9\u30d0\u30e9\u306a\u305f\u3081)<br \/>\n<strong>\u78ba\u8a8d\u65b9\u6cd5\uff1a<\/strong>\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306a\u3069<br \/>\n<strong>\u78ba\u8a8d\u983b\u5ea6\uff1a<\/strong>\u6708\u306b1\u56de<\/p>\n<\/div>\n<p>\u9ad8\u5358\u4fa1\u306aBtoC\u5546\u6750\u3084\u3001BtoB\u5546\u6750\u306e\u5834\u5408\u306f\u3001\u30b5\u30a4\u30c8\u4e0a\u3067\u306f\u8cfc\u5165\u306b\u306f\u81f3\u3089\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30b5\u30a4\u30c8\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3(\u304a\u554f\u3044\u5408\u308f\u305b\/\u8cc7\u6599\u8acb\u6c42\u306a\u3069)\u3092\u3057\u3066\u304f\u308c\u305f\u4eba\u306e\u3046\u3061\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u304a\u5ba2\u3055\u3093\u304c\u6b21\u4ee5\u964d\u306e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a7\u30fc\u30ba\u306b\u9032\u3093\u3067\u304f\u308c\u3066\u3044\u308b\u304b\u3082\u7ba1\u7406\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f<br \/>\n<strong>\u30fb\u6709\u52b9\u554f\u3044\u5408\u308f\u305b\u6570(\u30ea\u30fc\u30c9\u306b\u8377\u96fb\u3057\u305f\u7d50\u679c\u300c\u898b\u8fbc\u307f\u3042\u308a\u300d\u3060\u3063\u305f\u3082\u306e)<br \/>\n\u30fb\u9762\u8ac7\u6570<\/strong><\/p>\n<p>\u306a\u3069\u304c\u4ee3\u8868\u7684\u3060\u3002<\/p>\n<p class=\"\">\u203b\u5b9f\u969b\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3082\u3063\u3068\u9577\u3044\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3060\u308d\u3046\u3002\u3053\u306e\u5404\u30d7\u30ed\u30bb\u30b9\u3054\u3068\u306b\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u304a\u5ba2\u3055\u3093\u304c\u9032\u3093\u3067\u304f\u308c\u3066\u3044\u308b\u304b\u3092\u7ba1\u7406\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<h2>4.\u9577\u671f\u7684\u306b\u300c\u30d6\u30e9\u30f3\u30c9\u9762KPI\u300d\u3082\u632f\u308a\u8fd4\u308d\u3046<\/h2>\n<p>\u30ed\u30fc\u30f3\u30c1\u304b\u3089\u9577\u671f\u7684\u306b\u300c\u56db\u534a\u671f\u306b1\u56de\u300d\u7a0b\u5ea6\u306e\u30da\u30fc\u30b9\u3067\u30d6\u30e9\u30f3\u30c9\u9762\u306eKPI\u3082\u632f\u308a\u8fd4\u308b\u3088\u3046\u306b\u3057\u3088\u3046\u3002<\/p>\n<h3>4-1.\u30d6\u30e9\u30f3\u30c9\u9762\u306eKPI1\uff1a\u6307\u540d\u691c\u7d22\u6570<\/h3>\n<div class=\"attention a-2\">\n<p><strong>\u76ee\u6a19\u76ee\u5b89\u3068\u78ba\u8a8d\u65b9\u6cd5<\/strong><\/p>\n<p class=\"attention-p\"><strong>\u8a2d\u5b9aKPI<\/strong>\uff1a\u30e1\u30c7\u30a3\u30a2or\u81ea\u793e\u540d\u306e\u6708\u9593\u691c\u7d22\u6570(\u6307\u540d\u691c\u7d22\u6570)<br \/>\n<strong>\u76ee\u6a19<\/strong><strong>\u76ee\u5b89<\/strong>\uff1a\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u7af6\u5408\u306e\u6307\u540d\u691c\u7d22\u6570<br \/>\n<strong>\u78ba\u8a8d\u65b9\u6cd5<\/strong>\uff1a\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc<br \/>\n<strong>\u78ba\u8a8d\u983b\u5ea6\uff1a<\/strong>\u56db\u534a\u671f\u306b\u4e00\u56de<\/p>\n<\/div>\n<p>\u30d6\u30e9\u30f3\u30c9\u9762\u306e\u6307\u6a19\u3067\u91cd\u8981\u306a\u306e\u304c\u300c\u6307\u540d\u691c\u7d22\u306e\u6570\u300d\u3060\u3002<\/p>\n<p><strong>\u6307\u540d\u691c\u7d22\u3068\u306f\u30fb\u30fb\u30fb<\/strong>\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u30b5\u30a4\u30c8\u540d\u3092\u542b\u3080\u691c\u7d22\u306e\u3053\u3068\u3002(\u4f8b\uff1a\u300c\u30d0\u30ba\u90e8\u300d\u300c\u30d0\u30ba\u90e8 seo\u300d\u300c\u30d0\u30ba\u90e8 wordpress\u300d\u306a\u3069)<\/p>\n<p>\u3053\u306e\u6307\u540d\u691c\u7d22\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067<\/p>\n<ul>\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u5897\u3048\u308b<a href=\"https:\/\/searchengineland.com\/importance-targeting-branded-searches-287377\" target=\"_blank\" rel=\"noopener noreferrer\">(\u6307\u540d\u691c\u7d22\u306f\u901a\u5e38\u306e\u691c\u7d22\u306b\u6bd4\u3079\u30662\u500d\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u3082\u305f\u3089\u3059)<\/a><\/strong><\/li>\n<li><strong>\u4e8b\u696d\u306e\u5b89\u5b9a\u6027\u304c\u5897\u3059(google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5909\u52d5\u3092\u53d7\u3051\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76f4\u63a5\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u3066\u304f\u308c\u308b)<\/strong><\/li>\n<\/ul>\n<p>\u306a\u3069\u306e\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u308f\u3056\u308f\u3056\u7279\u5b9a\u306e\u4f1a\u793e\u540d\u3084\u30e1\u30c7\u30a3\u30a2\u540d\u3067\u691c\u7d22\u3092\u884c\u3046(\u6307\u540d\u691c\u7d22\u3092\u3059\u308b)\u3068\u3044\u3046\u884c\u52d5\u3092\u3068\u308b\u3053\u3068\u306f\u300c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u8208\u5473\u3092\u62b1\u3044\u3066\u3044\u308b\u300d\u3053\u3068\u3092\u610f\u5473\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u305d\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3053\u3068\u306f\u8a00\u3046\u307e\u3067\u3082\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u6307\u540d\u691c\u7d22\u306e\u6539\u5584\u65b9\u6cd5\u306f\u3001\u591a\u5c90\u306b\u308f\u305f\u308b\u3002<\/p>\n<p>\u5927\u304d\u306a\u4e88\u7b97\u3092\u304b\u3051\u305a\u306b\u5897\u3084\u3059\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>\u5e83\u5831\u6d3b\u52d5(\u30e1\u30c7\u30a3\u30a2\u3084\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u51fa\u6f14\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306a\u3069)<\/strong><\/li>\n<li><strong>Web\u5e83\u544a\u3092\u904b\u7528\u3059\u308b<\/strong><\/li>\n<li><strong>SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u904b\u7528\u3059\u308b<\/strong><\/li>\n<li><strong>\u8a71\u984c\u306b\u306a\u308b\u307b\u3069\u7d20\u6674\u3089\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b<\/strong><\/li>\n<li><strong>\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b(\u7121\u6599\u30b5\u30fc\u30d3\u30b9\u542b\u3081)<\/strong><\/li>\n<\/ul>\n<p>\u6307\u540d\u691c\u7d22\u6570\u306f\u3001google adwords\u306e\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u300d\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u540d\u3092\u5165\u529b\u3059\u308b\u3053\u3068\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/contents5-1645066819.png\" class=\"fr-fic fr-dib fr-draggable aligncenter\" alt=\"\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\" \/><\/p>\n<p>\u203b\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306f\u6700\u4f4e\u3067\u3082\u6708200\u5186\u7a0b\u5ea6google\u5e83\u544a\u3092\u5229\u7528\u3057\u306a\u3044\u3068\u3001\u6b63\u78ba\u306a\u691c\u7d22\u6570\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3002google\u5e83\u544a\u3092\u5229\u7528\u3057\u3066\u3044\u306a\u3044\u65b9\u306f\u3001\u7121\u6599\u30c4\u30fc\u30eb\u306e\u300c<a href=\"https:\/\/neilpatel.com\/jp\/ubersuggest\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ubersuggest<\/a>\u300d\u3067\u3082\u4ee3\u7528\u53ef\u80fd\u3060\u3002<\/p>\n<h3><strong>4-2.\u30d6\u30e9\u30f3\u30c9\u9762\u306eKPI2\uff1a\u88ab\u30ea\u30f3\u30af\u3092\u53d7\u3051\u3066\u3044\u308b\u30c9\u30e1\u30a4\u30f3\u6570<\/strong><\/h3>\n<div class=\"attention a-2\">\n<p><strong>\u76ee\u6a19\u76ee\u5b89\u3068\u78ba\u8a8d\u65b9\u6cd5<\/strong><\/p>\n<p class=\"attention-p\"><strong>\u8a2d\u5b9aKPI<\/strong>\uff1a\u30b5\u30a4\u30c8\u304c\u88ab\u30ea\u30f3\u30af\u3092\u3082\u3089\u3063\u3066\u3044\u308b\u30c9\u30e1\u30a4\u30f3\u306e\u6570<br \/>\n<strong>\u76ee\u6a19\u76ee\u5b89<\/strong>\uff1a\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u88ab\u30ea\u30f3\u30af\u30c9\u30e1\u30a4\u30f3\u6570<\/p>\n<p class=\"attention-p\"><strong>\u78ba\u8a8d\u65b9\u6cd5<\/strong><br \/>\n\u30fbsearch console<br \/>\n\u30fb<a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ahrefs\u00a0<\/a>\u203b\u6709\u6599\u30c4\u30fc\u30eb\u3002\u4ed6\u793e\u30b5\u30a4\u30c8\u306e\u88ab\u30ea\u30f3\u30af\u30c9\u30e1\u30a4\u30f3\u6570\u304c\u78ba\u8a8d\u53ef\u80fd\u3002<br \/>\n<strong>\u78ba\u8a8d\u983b\u5ea6\uff1a<\/strong>\u56db\u534a\u671f\u306b\u4e00\u56de<\/p>\n<\/div>\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u88ab\u30ea\u30f3\u30af\u3092\u9001\u3063\u3066\u304f\u308c\u3066\u3044\u308b\u30c9\u30e1\u30a4\u30f3(\u30b5\u30a4\u30c8)\u306e\u6570\u3082\u8ffd\u3044\u304b\u3051\u3066\u3044\u304f\u3068\u826f\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6709\u76ca\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3057\u7d9a\u3051\u3066\u3044\u308c\u3070\u3001\u5fc5\u7136\u7684\u306b\u30ca\u30c1\u30e5\u30e9\u30eb\u30ea\u30f3\u30af\u306e\u6570\u304c\u5897\u3048\u3066\u3044\u304f\u3002<\/p>\n<p>\u3053\u306e\u30ca\u30c1\u30e5\u30e9\u30eb\u30ea\u30f3\u30af\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3001\u524d\u8ff0\u3057\u305f\u30af\u30ed\u30fc\u30eb\u30ea\u30af\u30a8\u30b9\u30c8\u6570\u306e\u5897\u52a0\u3084\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u8a55\u4fa1\u3092\u53d7\u3051\u691c\u7d22\u9806\u4f4d\u306e\u5411\u4e0a\u306b\u3082\u7e4b\u304c\u308a\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<p>\u826f\u3044\u88ab\u30ea\u30f3\u30af\u30fb\u60aa\u3044\u88ab\u30ea\u30f3\u30af\u306b\u5bfe\u3059\u308b\u8003\u3048\u65b9\u3084\u3001\u5177\u4f53\u7684\u306a\u88ab\u30ea\u30f3\u30af\u306e\u7372\u5f97\u65b9\u6cd5\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<p><a href=\"https:\/\/lucy.ne.jp\/bazubu\/link-building-17200.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u88ab\u30ea\u30f3\u30af\u3068\u306f\uff1f\u6709\u52b9\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3057SEO\u52b9\u679c\u3092\u500d\u5897\u3055\u305b\u308b\u65b9\u6cd5<\/a><\/p>\n<p>\u81ea\u793e\u306b\u30ea\u30f3\u30af\u3092\u8cbc\u3063\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306e\u30c9\u30e1\u30a4\u30f3\u6570\u306f\u3001search console\u304b\u3089\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p>\u5de6\u5074\u306e\u30e1\u30cb\u30e5\u30fc\u306e\u300c\u30ea\u30f3\u30af\u300d\u3092\u30af\u30ea\u30c3\u30af\u5f8c\u3001\u300c\u4e0a\u4f4d\u306e\u30ea\u30f3\u30af\u5143\u30b5\u30a4\u30c8\u300d\u306e\u8a73\u7d30\u3092\u30af\u30ea\u30c3\u30af\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/contents6-1645066837.png\" class=\"fr-fic fr-dib fr-draggable aligncenter\" alt=\"\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\" \/><\/p>\n<p>\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u753b\u9762\u3092\u4e0b\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3068\u3001\u5206\u304b\u308a\u3065\u3089\u3044\u304c\u6700\u4e0b\u90e8\u306e\u6570\u5024\u304b\u3089\u3001\u88ab\u30ea\u30f3\u30af\u3092\u53d7\u3051\u3066\u3044\u308b\u30c9\u30e1\u30a4\u30f3\u6570\u306e\u4e00\u89a7\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002(1000\u4ef6\u304c\u4e0a\u9650\u306a\u306e\u3067\u6ce8\u610f)<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/contents7-1645066858.png\" class=\"fr-fic fr-dib fr-draggable aligncenter\" alt=\"\u4e0a\u4f4d\u306e\u30ea\u30f3\u30af\u5143\u30b5\u30a4\u30c8\" width=\"775\" height=\"831\" 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"acf":[],"_links":{"self":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/40630"}],"collection":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/comments?post=40630"}],"version-history":[{"count":8,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/40630\/revisions"}],"predecessor-version":[{"id":48097,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/40630\/revisions\/48097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media\/40644"}],"wp:attachment":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media?parent=40630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/categories?post=40630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}