{"id":40522,"date":"2022-03-04T10:14:59","date_gmt":"2022-03-04T01:14:59","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=40522"},"modified":"2024-05-15T12:52:39","modified_gmt":"2024-05-15T03:52:39","slug":"contentmarketing-necessary","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/contentmarketing-necessary-40522.html","title":{"rendered":"\u306a\u305c\u4eca\u3001\u4f01\u696d\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u306e\u304b"},"content":{"rendered":"<blockquote>\n<p><strong>\b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6709\u52b9\u6027\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u5e78\u305b\u306b\u306f72\uff05\u306e\u76f8\u95a2\u6027\u304c\u3042\u308b\b<\/strong><\/p>\n<\/blockquote>\n<p>\u3053\u308c\u306f\u4e16\u754c\u6700\u5927\u7d1a\u306e\u7dcf\u5408\u5e83\u544a\u4ee3\u7406\u5e97\u3067\u3042\u308b\u30cf\u30d0\u30b9\u30b0\u30eb\u30fc\u30d7\u304c\u4e16\u754c\u4e2d\u306e39\u4e075,000\u4eba\u300130\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u300121\u306e\u696d\u754c\u30012,000\u4ee5\u4e0a\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u5bfe\u8c61\u306b\u6bce\u5e74\u884c\u3063\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u8abf\u67fb\u300cMeaningful Brands\u300d\u304b\u3089\u5c0e\u3044\u305f\u30c7\u30fc\u30bf\u3060\u3002<\/p>\n<p class=\"\">\u3053\u306e\u8abf\u67fb\u7d50\u679c\u304b\u3089\u793a\u5506\u3055\u308c\u308b\u306e\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cd\u8981\u6027\u3060\u3002<\/p>\n<p class=\"\">\u4eca\u3084\u8a87\u5927\u5e83\u544a\u3084\u5c0f\u624b\u5148\u306e\u8ca9\u58f2\u30c6\u30af\u30cb\u30c3\u30af\u3067\u306f\u30e2\u30ce\u306f\u58f2\u308c\u306a\u3044\u3053\u3068\u3092\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3060\u308d\u3046\u3002\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u6709\u76ca\u304b\u3069\u3046\u304b\u3001\u5e78\u798f\u3092\u5b9f\u73fe\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304c\u6c42\u3081\u3089\u308c\u308b\u73fe\u4ee3\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u308b\u3002<\/p>\n<p class=\"\">\u3064\u307e\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308b<a href=\"https:\/\/lucy.ne.jp\/bazubu\/contentmarketing-14765.html\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306f\u3001\u4eca\u3084\u308b\u3079\u304d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u3057\u3066\u6ce8\u529b\u3059\u3079\u304d\u306a\u306e\u3060\u3002<\/p>\n<p class=\"\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u306a\u305c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6ce8\u529b\u3059\u3079\u304d\u306a\u306e\u304b\u3001\u305d\u306e\u7406\u7531\u3092\u304a\u8a71\u3057\u3057\u3066\u3044\u304f\u3002\u4eca\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ab2\u984c\u306e\u6253\u958b\u7b56\u3092\u63a2\u3057\u3066\u3044\u308b\u65b9\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u7406\u89e3\u3092\u6df1\u3081\u305f\u3044\u65b9\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2>1. \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b<\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30a2\u30e1\u30ea\u30ab\u3067\u306f2000\u5e74\u4ee3\u304b\u3089\u3001\u65e5\u672c\u3067\u306f2010\u5e74\u9803\u304b\u3089\u672c\u683c\u7684\u306b\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3060\u3002\u3044\u307e\u3044\u3061\u3069\u3093\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u304b\u308f\u304b\u3089\u306a\u3044\u4eba\u306b\u5411\u3051\u3066\u3001\u7c21\u5358\u306b\u89e3\u8aac\u3057\u3088\u3046\u3002<\/p>\n<p>\u305d\u306e\u5b9a\u7fa9\u306f\u3001Content Marketing Institute\uff08CMI\uff09\u306e\u8868\u73fe\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u306e\u3067\u7d39\u4ecb\u3057\u305f\u3044\u3002<\/p>\n<blockquote>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4fa1\u5024\u3001\u95a2\u9023\u6027\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3066\u914d\u4fe1\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u6226\u7565\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30d7\u30ed\u30fc\u30c1\u3002\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u5f15\u304d\u3064\u3051\u3066\u7dad\u6301\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u624b\u6cd5\u3002<em><\/p>\n<p><em>Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience \u2014 with the objective of driving profitable customer action.<\/em><\/em><\/p>\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/getting-started\/\" target=\"_blank\" rel=\"noopener noreferrer\">What exactly is content marketing?<\/a>\u3088\u308a<\/p><\/blockquote>\n<p>\u3064\u307e\u308a\u3001<strong>\u5f93\u6765\u306e\u5e83\u544a\u306e\u3088\u3046\u306b\u88fd\u54c1\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308a\u8fbc\u3080\u306e\u3067\u306f\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5f15\u304d\u3064\u3051\u308b\u4fa1\u5024\u3042\u308b\u60c5\u5831\u306a\u3069\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3001\u6700\u7d42\u7684\u306b\u58f2\u4e0a\u306b\u3064\u306a\u3052\u308b<\/strong>\u3068\u3044\u3046\u3082\u306e\u3060\u3002<\/p>\n<div class=\"attention a-1\">\n<p class=\"attention-p\"><strong>\u5f93\u6765\u624b\u6cd5\u306e\u5e83\u544a\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044<\/strong><\/p>\n<p class=\"attention-p\">\u30c8\u30e9\u30c7\u30a3\u30b7\u30e7\u30ca\u30eb\u5e83\u544a\uff1amake <u>people <strong>want<\/strong>\u00a0<\/u><strong><u>things<\/u>\u00a0<\/strong>(\u305d\u308c\u3092<strong>\u6b32\u3057\u3044<\/strong><strong>\u3068\u4eba\u3005\u306b<\/strong><strong>\u601d\u308f\u305b\u308b<\/strong>)<br \/>\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1amake <strong><u>things<\/u><\/strong><u>\u00a0people\u00a0<\/u><strong><u>want<\/u><\/strong> (\u4eba\u3005\u304c<strong>\u6c42\u3081\u308b\u305d\u308c\u3092\u3064\u304f\u308b<\/strong>)<\/p>\n<\/div>\n<p class=\"\">\u4f8b\u3048\u3070\u3001\u79c1\u305f\u3061\u30d0\u30ba\u90e8\u3082\u305d\u3046\u3060\u3002Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u643a\u308f\u308b\u4eba\u3005\u306b\u6709\u76ca\u306a\u8a18\u4e8b\u3084eBook\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001<span style=\"font-size: 16px; color: #333333;\">\u898b\u305f\u65b9\u304b\u3089<\/span>\u300c\u305c\u3072\u4e00\u7dd2\u306b\u3084\u308a\u305f\u3044\u300d\u3068\u554f\u3044\u5408\u308f\u305b\u3092\u3044\u305f\u3060\u304d\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u5951\u7d04\u306b\u3064\u306a\u3052\u3066\u3044\u308b\u3002\u591a\u984d\u306e\u5e83\u544a\u8cbb\u3092\u4f7f\u3063\u3066\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308a\u8fbc\u3080\u3053\u3068\u306f\u3057\u3066\u3044\u306a\u3044\u3002<\/p>\n<h3>\u591a\u304f\u306e\u8457\u540d\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cd\u8981\u6027\u3092\u8aac\u3044\u3066\u3044\u308b<\/h3>\n<p>\u3053\u308c\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u591a\u304f\u306e\u8457\u540d\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u306b\u91cd\u304d\u3092\u7f6e\u304d\u59cb\u3081\u3066\u304a\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u3068\u3044\u3046\u306e\u306f\u300c\u3067\u304d\u308c\u3070\u3084\u308a\u305f\u3044\u300d\u3067\u306f\u306a\u304f\u3001\u5fc5\u9808\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u591a\u304f\u306e\u8457\u540d\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3044\u304b\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u304b\u3092\u767a\u8a00\u5185\u5bb9\u3068\u3068\u3082\u306b\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<blockquote>\n<p>\u201cContent marketing is all the marketing that\u2019s left.\u201d \u2013 Seth Godin<\/p>\n<p>\u300c<strong>\u4eca\u3084\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3057\u304b\u6b8b\u3063\u3066\u3044\u306a\u3044\u3002<\/strong>\u300d<br \/>\n\u30bb\u30b9\u30fb\u30b4\u30fc\u30c7\u30a3\u30f3\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u306e\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u4f5c\u5bb6\u3001\u8d77\u696d\u5bb6\uff09<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cContent is king.\u201d \u2013 Bill Gates<\/p>\n<p>\u300c<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u738b\u69d8\u3060\u3002<\/strong>\u300d<br \/>\n\u30d3\u30eb\u30fb\u30b2\u30a4\u30c4<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cBrands need to take the phrase \u2018acting like a publisher\u2019 literally.\u201d &#8211; Dietrich Mateschitz, CEO of RedBull<\/p>\n<p>\u300c<strong>\u30d6\u30e9\u30f3\u30c9\u306f &#8220;\u51fa\u7248\u793e\u306e\u3088\u3046\u306b\u884c\u52d5\u3059\u308b&#8221; \u3068\u3044\u3046\u8a00\u8449\u3092\u6587\u5b57\u901a\u308a\u53d7\u3051\u53d6\u308d\u3046\u3002<\/strong>\u300d<br \/>\n\u30c7\u30a3\u30fc\u30c8\u30ea\u30d2\u30fb\u30de\u30c6\u30b7\u30c3\u30c4\uff08\u30ec\u30c3\u30c9\u30d6\u30eb\u793eCEO\uff09<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cContent Marketing provides 4x the ROI of our traditional marketing spend.\u201d &#8211; Julie Fleischer<\/p>\n<p>\u300c<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306b\u6bd4\u30794\u500d\u306eROI\u3092\u3082\u305f\u3089\u3059\u3002<\/strong>\u300d<br \/>\n\u30b8\u30e5\u30ea\u30fc\u30fb\u30d5\u30e9\u30a4\u30b7\u30e3\u30fc\uff08\u5143Kraft Foods\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\uff09<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cContent is the atomic particle of all marketing.\u201d &#8211; Rebecca Lieb<\/p>\n<p class=\"\">\u300c<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u539f\u5b50\u3060\u3002<\/strong>\u300d<br \/>\n\u30ec\u30d9\u30c3\u30ab\u30fb\u30ea\u30fc\u30d6\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u306e\u8457\u4f5c\u5bb6\u3001\u6226\u7565\u5bb6\uff09<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cContent marketing is a commitment, not a campaign.\u201d \u2013 Jon Buscall<\/p>\n<p>\u300c<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30b3\u30df\u30c3\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u306a\u3044\u3002<\/strong>\u300d<br \/>\n\u30b8\u30e7\u30f3\u30fb\u30d6\u30b9\u30b3\u30fc\u30eb\uff08\u5143Moondog Marketing\u793eCEO\uff09<\/p>\n<\/blockquote>\n<h2>2. \u5f93\u6765\u624b\u6cd5\u3067\u3042\u308b\u5e83\u544a\u306b\u4eba\u3005\u306f\u5acc\u6c17\u304c\u3055\u3057\u3066\u3044\u308b<\/h2>\n<p>\u3053\u308c\u306f\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u3082\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u3060\u3068\u601d\u3046\u304c\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306f\u660e\u3089\u304b\u306b\u5e83\u544a\u306b\u5bfe\u3057\u3066\u5acc\u6c17\u304c\u3055\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u7d50\u679c\u3092\u3088\u308a\u9855\u8457\u306b\u8868\u3059\u306e\u304c\u3001\u5e83\u544a\u30d6\u30ed\u30c3\u30af\u30a2\u30d7\u30ea\u306e\u4eba\u6c17\u3076\u308a\u3060\u3002<\/p>\n<p class=\"\">\u5b9f\u306f\u65e5\u672c\u306eiOS\u30b9\u30c8\u30a2\u30672017\u22122019\u306e\u9593\u6709\u6599\u5e83\u544a\u3067\u5e74\u95931\u4f4d\u306e\u8cfc\u5165\u6570\u3060\u3063\u305f\u306e\u306f280blocker\u3068\u3044\u3046\u5e83\u544a\u30d6\u30ed\u30c3\u30af\u30a2\u30d7\u30ea\u3060\u3002<span style=\"font-size: 16px; color: #333333;\">\u5a2f\u697d\u306a\u3069\u3082\u542b\u3081\u3066\u81a8\u5927\u306b\u5b58\u5728\u3059\u308b\u6709\u6599\u30a2\u30d7\u30ea\u306e\u4e2d\u3067\u6700\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u304c\u591a\u304b\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/span><br \/>\n<img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/eNfHCSoZ3jRxq4FBUXmdQALr1-1642072031-1642470442.png\" class=\"fr-fic fr-dii fr-draggable\" alt=\"\u30d6\u30ed\u30c3\u30af\u30a2\u30d7\u30ea\" \/><\/p>\n<p>\u307e\u305f\u3001<a href=\"https:\/\/blog.hubspot.com\/marketing\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot Research<\/a>\u306b\u3088\u308b\u3068\u300191\uff05\u306e\u4eba\u304c\u30012\u30013\u5e74\u524d\u3068\u6bd4\u3079\u3066\u3001\u5e83\u544a\u304c\u3088\u308a\u90aa\u9b54\u306b\u306a\u308b\u3068\u8003\u3048\u3066\u304a\u308a\u300179\uff05\u304c\u30ea\u30bf\u30fc\u30b2\u30c3\u30c8\u3055\u308c\u305f\u5e83\u544a\u306b\u3088\u3063\u3066\u8ffd\u8de1\u3055\u308c\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u7d50\u679c\u304b\u3089\u3001\u6d88\u8cbb\u8005\u304c\u3069\u308c\u307b\u3069\u5e83\u544a\u3092\u5acc\u3063\u3066\u3044\u308b\u304b\u306f\u60f3\u50cf\u306b\u96e3\u304f\u306a\u3044\u306f\u305a\u3060\u3002<\/p>\n<h2>3. \u6d77\u5916\u3067\u306f\u4f01\u696d\u306e28\uff05\u304c\u5e83\u544a\u4e88\u7b97\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6295\u4e0b\u3057\u3066\u3044\u308b<\/h2>\n<p>\u6d77\u5916\u8457\u540d\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u8a00\u8449\u304b\u3089\u3082\u308f\u304b\u308b\u901a\u308a\u3001\u6d77\u5916\u3067\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u671f\u5f85\u3068\u6ce8\u76ee\u304c\u96c6\u307e\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u4e16\u754c\u6700\u5927\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a4\u30d9\u30f3\u30c8\u3092\u4e3b\u50ac\u3059\u308b\u56e3\u4f53\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30b9\u30c6\u30a3\u30c1\u30e5\u30fc\u30c8\u793e\u3089\u304c<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/09\/b2b-2021-research-final.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">2020\u5e74\u306b\u884c\u3063\u305f\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001<strong>\u5927\u4f01\u696d\u306e28\uff05\u304a\u3088\u3073\u4e2d\u5c0f\u4f01\u696d\u306e28\uff05\u304c\u300c\u904e\u53bb12\u30f6\u6708\u306e\u9593\u306b\u6709\u6599\u5e83\u544a\u306e\u4e88\u7b97\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u30b7\u30d5\u30c8\u3055\u305b\u305f\u300d<\/strong>\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u307e\u305f\u30012015\u5e74\u306b<a href=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/digital-marketing-trends-2015\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Smart Insights\u793e\u304c\u884c\u3063\u305f\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001<strong>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u4e00\u756a\u91cd\u8981\u306a\u3082\u306e\u306f\uff1f<\/strong><span style=\"font-size: 16px; color: #333333;\"><strong>\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u5bfe\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c1\u4f4d<\/strong><\/span>\u3068\u3044\u3046\u7d50\u679c\u306b\u306a\u3063\u305f\u3002\u8a71\u984c\u306e<span style=\"font-size: 16px; color: #333333;\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084MA\u306a\u3069\u3092\u5dee\u3057\u7f6e\u3044\u3066\u3001\u3055\u3089\u306b<\/span>2\u4f4d\u306e\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u30682\u500d\u8fd1\u3044<span style=\"font-size: 16px; color: #333333;\">\u5727\u5012\u7684\u306a<\/span>\u5dee\u3092\u3064\u3051\u3066\u3044\u308b\u3002<\/p>\n<p class=\"\" style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/Digital-marketing-trends-2015-survey-1646315018.png\" style=\"display: block; vertical-align: top; margin: 5px auto; text-align: center; width: 79.43%;\" class=\"fr-draggable\" alt=\"SmartInsights\u30c7\u30fc\u30bf\" \/><a href=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/digital-marketing-trends-2015\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Digital Marketing Trends 2015<\/a>\uff08Smart Insights\uff09<\/p>\n<p class=\"\"><span style=\"font-size: 16px; color: #333333;\">\u65e5\u672c\u3067\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306fSEO\u7684\u306a\u5074\u9762\u304c\u5f37\u304f\u8a8d\u77e5\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u304c\u3001\u6d77\u5916\u3067\u306fSEO\u3067\u306f\u306a\u304f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u300d\u3068\u3057\u3066\u975e\u5e38\u306b\u6ce8\u76ee\u5ea6\u304c\u9ad8\u3044\u3002<\/span><\/p>\n<h2>4. AI\u306e\u51fa\u73fe\u306b\u3088\u3063\u3066\u5e83\u544a\u904b\u7528\u3067\u5dee\u304c\u3064\u304b\u306a\u304f\u306a\u308b<\/h2>\n<p>\u300cAI\u306b\u3088\u308b\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u300d\u304c\u9032\u3093\u3067\u3044\u304f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5e83\u544a\u904b\u7528\u3067\u4ed6\u793e\u3068\u5dee\u3092\u751f\u307f\u51fa\u3059\u306e\u304c\u4ee5\u524d\u3088\u308a\u3082\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300110\u5e74\u307b\u3069\u524d\u306a\u3089\u5e83\u544a\u904b\u7528\u62c5\u5f53\u8005\u306e\u6280\u91cf\u306b\u3088\u3063\u3066\u3001\u7af6\u5408\u304cCPA3\u4e07\u5186\u53f0\u3067\u914d\u4fe1\u3057\u3066\u3044\u308b\u4e2d\u3067\u81ea\u793e\u306f10\u5206\u306e1\u306eCPA3000\u5186\u53f0\u3067CV\u3092\u7372\u5f97\u3059\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u53ef\u80fd\u3060\u3063\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u73fe\u4ee3\u306e\u5e83\u544a\u904b\u7528\u306f\u4eba\u9593\u3088\u308a\u3082\u305a\u3063\u3068\u8ce2\u3044AI\u304c\u81ea\u52d5\u3067\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u3092\u884c\u3063\u3066\u3044\u304f\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u4ed5\u69d8\u306e\u8a2d\u8a08\u3084\u6226\u7565\u306a\u3069\u3067\u4eca\u3067\u3082\u904b\u7528\u62c5\u5f53\u8005\u306b\u3088\u3063\u3066\u5e83\u544a\u914d\u4fe1\u306e\u52b9\u7387\u306f\u591a\u5c11\u5de6\u53f3\u3055\u308c\u308b\u3060\u308d\u3046\u304c\u3001\u4ee5\u524d\u3068\u6bd4\u3079\u308c\u3070\u62c5\u5f53\u8005\u306e\u6280\u91cf\u306b\u3088\u308b\u5dee\u3068\u3044\u3046\u306e\u306f\u78ba\u5b9f\u306b\u5c0f\u3055\u304f\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u3053\u306e\u5dee\u3068\u3044\u3046\u306e\u306fAI\u306e\u51fa\u73fe\u306b\u3088\u3063\u3066\u3055\u3089\u306b\u52a0\u901f\u5ea6\u7684\u306b\u5c0f\u3055\u304f\u306a\u3063\u3066\u3044\u304f\u3002<\/p>\n<p>\u5b9f\u306f\u3053\u306e\u50be\u5411\u306f\u6570\u5e74\u524d\u304b\u3089\u8a00\u53ca\u3055\u308c\u3066\u304a\u308a\u30012019\u5e74\u306b\u8abf\u67fb\u4f1a\u793eForrester\u304c\u516c\u958b\u3057\u305f\u5e83\u544a\u696d\u754c\u306b\u95a2\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u306e\u4e2d\u3067\u6a5f\u68b0\u5b66\u7fd2\u3068\u81ea\u52d5\u5316\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u3063\u3066\u30012030\u5e74\u307e\u3067\u306b\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u4ed5\u4e8b\u306e80\uff05\u304c\u5909\u9769\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u305f\u3002<\/p>\n<p>\u73fe\u5728\u306f2022\u5e74\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u50be\u5411\u306f\u3055\u3089\u306b\u5f37\u304f\u306a\u3063\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<h2>5. Web\u5e83\u544a\u306e\u7af6\u5408\u5897\u52a0\u306b\u3088\u3063\u3066\u9867\u5ba2\u306e\u596a\u3044\u5408\u3044\u304c\u6fc0\u5316\u3059\u308b<\/h2>\n<p>\u914d\u4fe1\u306e\u81ea\u52d5\u5316\u3067\u5e83\u544a\u904b\u7528\u52b9\u7387\u3067\u7af6\u5408\u3068\u5dee\u304c\u3064\u304b\u306a\u304f\u306a\u3063\u3066\u304d\u305f\u3068\u304a\u4f1d\u3048\u3057\u305f\u304c\u3001\u554f\u984c\u306f\u305d\u308c\u3060\u3051\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u5358\u7d14\u306b\u5e83\u544a\u904b\u7528\u306f\u7af6\u5408\u304c\u5897\u3048\u3059\u304e\u3066\u3044\u308b\u306e\u3060\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/ad-1646314038.jpeg\" style=\"display: block; vertical-align: top; margin: 5px auto; text-align: center; width: 822px;\" class=\"fr-draggable\" alt=\"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5e02\u5834\u306e\u63a8\u79fb\" height=\"588\" \/>\u77e2\u91ce\u7d4c\u6e08\u7814\u7a76\u6240\uff1a<a href=\"https:\/\/www.yano.co.jp\/press-release\/show\/press_id\/2839\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5e02\u5834\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3092\u5b9f\u65bd\uff082021\u5e74\uff09<\/a>\u3088\u308a<\/p>\n<p>Web\u5e83\u544a\u306f\u5e74\u3005\u5e02\u5834\u898f\u6a21\u304c\u62e1\u5927\u3057\u3001\u4f01\u696d\u306e\u6295\u8cc7\u984d\u3082\u5897\u5927\u3057\u3066\u3044\u308b\u3002\u7af6\u5408\u304c\u5897\u3048\u305f\u3053\u3068\u3067\u5165\u672d\u5358\u4fa1\u304c\u9ad8\u9a30\u3057\u3066\u304a\u308a\u3001\u4eca\u306e\u6240\u4e0b\u304c\u308b\u898b\u8fbc\u307f\u306f\u306a\u3044\u3002<\/p>\n<p>\u7d50\u679c\u7684\u306b\u4eca\u5f8c\u5e83\u544a\u306b\u983c\u3063\u305f\u96c6\u5ba2\u3092\u5b9f\u8df5\u3059\u308b\u5834\u5408\u3001\u7af6\u5408\u306e\u5897\u52a0\u3068\u914d\u4fe1\u306e\u81ea\u52d5\u5316\u306b\u3088\u3063\u3066\u672d\u675f\u3092\u4f7f\u3063\u305f\u9867\u5ba2\u306e\u596a\u3044\u5408\u3044\u304c\u6fc0\u5316\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3060\u3002<\/p>\n<h2>6. \u5e83\u544a\u3067\u306f\u6f5c\u5728\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u3065\u3089\u3044<\/h2>\n<p>\u5e83\u544a\u306e\u5927\u304d\u306a\u8ab2\u984c\u306f\u30b3\u30b9\u30c8\u306e\u89b3\u70b9\u304b\u3089\u6f5c\u5728\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3053\u3068\u3060\u3002<\/p>\n<p>\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u4e2d\u3067\u3001AI\u306e\u51fa\u73fe\u3068\u7af6\u5408\u306e\u5897\u52a0\u306b\u3088\u3063\u3066\u9855\u5728\u9867\u5ba2\u3060\u3051\u3092\u5bfe\u8c61\u306b\u3057\u305f\u5e83\u544a\u65bd\u7b56\u306b\u983c\u308b\u306e\u306f\u30b8\u30ea\u8ca7\u306b\u306a\u3063\u3066\u3044\u304f\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5e8f\u76e4\u3067\u6d88\u8cbb\u8005\u3068\u63a5\u70b9\u3092\u4f5c\u308b\u3053\u3068\u304c\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u306b\u7e4b\u304c\u308b\u304c\u3001\u305d\u306e\u6642\u306b\u5e83\u544a\u3092\u4f7f\u3046\u3068\u30b3\u30b9\u30c8\u304c\u5408\u308f\u306a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u65c5\u884c\u4f1a\u793e\u304c\u6c96\u7e04\u30c4\u30a2\u30fc\u3092\u8ca9\u58f2\u3057\u305f\u3044\u6642\u306b\u300c\u30b9\u30c8\u30ec\u30b9\u304c\u6e9c\u307e\u3063\u3066\u3044\u3066\u3001\u30b9\u30c8\u30ec\u30b9\u89e3\u6d88\u6cd5\u3092\u63a2\u3057\u3066\u3044\u308b\u4f1a\u793e\u54e1\u300d\u3068\u3044\u3046\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u521d\u671f\u306b\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u300c\u6c96\u7e04\u65c5\u884c\u306b\u884c\u304d\u307e\u3057\u3087\u3046\uff01\u300d\u3068\u3044\u3046\u5e83\u544a\u3067\u30ea\u30fc\u30c1\u3057\u3066\u3082CPA\u304c\u5408\u308f\u306a\u3044\u306e\u306f\u5bb9\u6613\u306b\u60f3\u50cf\u304c\u3064\u304f\u306f\u305a\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u306e\u6642\u306b\u81ea\u793e\u3067\u300c\u304a\u3059\u3059\u3081\u306e\u30b9\u30c8\u30ec\u30b9\u767a\u6563\u6cd5\u300d\u3068\u3044\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3057\u3066\u3044\u308c\u3070\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5e8f\u76e4\u306b\u3044\u308b\u6f5c\u5728\u9867\u5ba2\u306b\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305a\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3068\u3044\u3046\u308f\u3051\u3060\u3002<\/p>\n<h2>7. \u30b3\u30f3\u30c6\u30f3\u30c4\u306f1\u5e74\u5f8c2\u5e74\u5f8c\u3082\u6b8b\u308a\u7d9a\u3051\u3001\u96c6\u5ba2\u3084\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092\u652f\u3048\u308b<\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u300c\u767a\u4fe1\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u534a\u6c38\u4e45\u7684\u306b\u6b8b\u308b\u300d\u3068\u3044\u3046\u3082\u306e\u91cd\u8981\u306a\u4e8b\u5b9f\u3060\u3002\u9577\u671f\u7684\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u304f\u4e0a\u3067\u5927\u304d\u306a\u30a2\u30c9\u30d0\u30f3\u30c6\u30fc\u30b8\u306b\u306a\u308b\u3002<\/p>\n<p>TV\u5e83\u544a\u3084PPC\u5e83\u544a\u306a\u3069\u3060\u3068\u63b2\u8f09\u671f\u9593\u304c\u7d42\u4e86\u3057\u305f\u3089\u305d\u308c\u3067\u7d42\u308f\u308a\u3060\u304c\u3001\u81ea\u3089\u304c\u767a\u4fe1\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u305a\u3063\u3068\u6b8b\u308a\u7d9a\u3051\u308b\u3002\u305d\u3057\u3066\u9577\u671f\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u5f62\u4f5c\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u3078\u5927\u304d\u306a\u5f71\u97ff\u3092\u3082\u305f\u3089\u3059\u3082\u306e\u3068\u306a\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30d0\u30ba\u90e8\u306e\u300cSEO\u5bfe\u7b56\u300d\u3068\u3044\u3046\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f2013\u5e74\u306b\u66f8\u3044\u305f\u3082\u306e\u3060\u304c\u30012\u5e74\u30013\u5e74\u7d4c\u3063\u3066\u3082\u6bce\u670810,000\u4eba\u4ee5\u4e0a\u96c6\u5ba2\u3057\u7d9a\u3051\u3066\u3044\u308b\u3002\u3053\u306e\u8a18\u4e8b\u3092\u7d4c\u7531\u3057\u305f\u554f\u3044\u5408\u308f\u305b\u3082\u591a\u3044\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/seo-1625267005-1642472452.png\" class=\"fr-fic fr-dii fr-draggable\" alt=\"\u96c6\u5ba2\u3057\u7d9a\u3051\u308b\u8a18\u4e8b\" \/><\/p>\n<p><a href=\"https:\/\/lucy.ne.jp\/bazubu\/seo-13666.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/seo1-1625267019-1625267046-1642472453.png\" class=\"fr-fic fr-dii fr-draggable\" style=\"width: 49.09%;\" alt=\"SEO\u5bfe\u7b56\u3068\u306f\u306e\u8a18\u4e8b\" \/><\/a><\/p>\n<p>\u30b7\u30f3\u30d7\u30eb\u306a\u8a71\u3001<strong>\u6bce\u6708\u304a\u91d1\u3092\u6255\u3063\u3066\u5e83\u544a\u3092\u51fa\u3057\u7d9a\u3051\u308b\u306e\u3068\u3001\u81ea\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3057\u3066\u52b9\u679c\u3092\u767a\u63ee\u3057\u7d9a\u3051\u308b\u306e\u3068\u3069\u3061\u3089\u304c\u52b9\u679c\u7684\u306a\u306e\u304b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u5e83\u544a\u306f\u51fa\u305b\u3070\u51fa\u3059\u307b\u3069\u7d50\u679c\u3092\u5f97\u3089\u308c\u308b\u3060\u308d\u3046\u304c\u3001\u8fd1\u5e74\u5e83\u544a\u5358\u4fa1\u306f\u4e0a\u304c\u308a\u7d9a\u3051\u3066\u3044\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u4e0b\u304c\u308b\u4e00\u65b9\u3060\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u6708\u306e\u58f2\u4e0a\u306a\u3069\u77ed\u671f\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u826f\u3044\u9078\u629e\u3068\u306a\u308a\u3046\u308b\u3060\u308d\u3046\u3002\u3057\u304b\u3057\u30d5\u30a1\u30f3\u80b2\u6210\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u9577\u671f\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u672c\u5f53\u306b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f55\u304b\u3092\u8003\u3048\u306a\u304f\u3066\u306f\u3044\u3051\u306a\u3044\u3002<\/p>\n<h2>8. \u4eba\u3005\u306f\u80fd\u52d5\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3066\u8cfc\u8cb7\u3057\u3066\u3044\u308b<\/h2>\n<p>\u73fe\u4ee3\u306e\u4eba\u3005\u304c\u5546\u54c1\u3092\u8cb7\u3044\u305f\u3044\u3068\u601d\u3063\u3066\u9078\u629e\u3059\u308b\u969b\u3001\u60c5\u5831\u53ce\u96c6\u624b\u6bb5\u3068\u3057\u3066\u3082\u3063\u3068\u3082\u5229\u7528\u3055\u308c\u3066\u3044\u305f\u306e\u306f\u300c\u691c\u7d22\u300d\u3060\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/03\/VO6zxL328w0reqdA4sTB1ScZQ-1642076019-1642470854-1642473749.png\" class=\"fr-fic fr-dii fr-draggable\" style=\"width: 77.34%;\" alt=\"Google\u691c\u7d22\" \/><\/p>\n<p>\u307e\u305f\u3001Google\u304c2015\u5e743\u6708\u306b\u884c\u3063\u305f5,398\u4eba\u3092\u5bfe\u8c61\u306b\u3057\u305f\u8abf\u67fb\u3067\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306e82\uff05\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b\u30b9\u30de\u30db\u3067\u8abf\u3079\u3066\u304b\u3089\u8cfc\u5165\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u7d50\u679c\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u8abf\u67fb\u7d50\u679c\u306b\u793a\u5506\u3055\u308c\u3066\u3044\u308b\u3068\u304a\u308a\u3001\u6d88\u8cbb\u8005\u306e\u591a\u304f\u306f\u5546\u54c1\u306e\u8cfc\u5165\u6642\u306b\u691c\u7d22\u884c\u52d5\u3092\u884c\u3063\u3066\u3044\u308b\u3002\u3064\u307e\u308a\u3001\u5e83\u544a\u3092\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u80fd\u52d5\u7684\u306b\u60c5\u5831\u3092\u5f97\u305f\u3046\u3048\u3067\u8cfc\u5165\u306e\u6c7a\u65ad\u3092\u3057\u3066\u3044\u308b\u306e\u3060\u3002<\/p>\n<p>\u3053\u306e\u80fd\u52d5\u7684\u306a\u60c5\u5831\u53ce\u96c6\u6642\u306b\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u300c\u5fc3\u304b\u3089\u6e80\u8db3\u3067\u304d\u308b\u300d\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304c\u91cd\u8981\u306b\u306a\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<h2>9. \u4e16\u306e\u4e2d\u306b\u306f\u307e\u3060\u307e\u3060\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5c11\u306a\u3044<\/h2>\n<blockquote>\n<p><em>\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b1800\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u3063\u3066\u4f5c\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e58\uff05\u306f\u8ca7\u5f31\u3067\u3001\u7121\u95a2\u4fc2\u3067\u3042\u308a\u3001\u914d\u4fe1\u306b\u5931\u6557\u3057\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093<\/p>\n<p><\/em><a href=\"https:\/\/havasmediagroup.com\/es\/building-meaningful-is-good-for-business-77-of-consumers-buy-brands-who-share-their-values\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>\u30cf\u30d0\u30b9\u30b0\u30eb\u30fc\u30d7\u306b\u3088\u308b\u8abf\u67fb\u7d50\u679c<\/em><\/a>\u3088\u308a<\/p>\n<\/blockquote>\n<p>\u305d\u3082\u305d\u3082\u5546\u54c1\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5c11\u306a\u3044\u306e\u3068\u591a\u3044\u306e\u3067\u306f\u3001\u591a\u3044\u307b\u3046\u304c\u3044\u3044\u306b\u6c7a\u307e\u3063\u3066\u3044\u308b\u3002\u4f8b\u3048\u3070\u6a5f\u80fd\u304c\u4f3c\u305f\u3088\u3046\u306aWeb\u30a2\u30d7\u30ea\u3060\u3063\u305f\u3089\u3001\u4f7f\u3044\u65b9\u3084\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3057\u3063\u304b\u308a\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u65b9\u304c\u9078\u3070\u308c\u308b\u3060\u308d\u3046\u3002\u4f01\u696d\u306b\u3068\u3063\u3066\u3082\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u306f\u5897\u3048\u308b\u3057\u3001\u58f2\u4e0a\u306e\u30c1\u30e3\u30f3\u30b9\u304c\u5897\u3048\u308b\u3002<\/p>\n<p>\u300c\u3067\u3082\u3001\u3082\u3046\u305d\u3046\u3044\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u98fd\u548c\u72b6\u614b\u306a\u3093\u3058\u3083\u306a\u3044\u304b\u300d\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u305d\u308c\u306f\u9055\u3046\u3002\u4e16\u754c\u306b\u6d41\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cf\u306f\u83ab\u5927\u3060\u304c\u3001\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5c11\u306a\u3044\u3002<\/p>\n<p>\u4e16\u754c\u6709\u6570\u306e\u5e83\u544a\u30fbPR\u4ee3\u7406\u5e97\u30cf\u30d0\u30b9\u30b0\u30eb\u30fc\u30d7\u304c\u4e16\u754c33\u304b\u56fd\u7d0438\u4e07\u4eba\u306b\u5bfe\u3057\u3066\u884c\u3063\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76ee\u306b\u3059\u308b<strong>\u4f01\u696d\u767a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3046\u306160%\u306f\u300c\u8cea\u304c\u60aa\u3044\u300d\u3082\u3057\u304f\u306f\u300c\u81ea\u5206\u306b\u95a2\u4fc2\u306a\u3044\u300d<\/strong><strong>\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b<\/strong>\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3002\u6b63\u76f4\u3001\u79c1\u305f\u3061\u3082\u65e5\u3005\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d88\u8cbb\u3059\u308b\u7acb\u5834\u3068\u3057\u3066\u305d\u3093\u306a\u5b9f\u611f\u304c\u3042\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u79c1\u305f\u3061\u306f\u3082\u3063\u3068\u4eba\u306b\u9078\u3070\u308c\u308b\u305f\u3081\u306e\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3057\u3066\u3044\u304b\u306a\u304b\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u3053\u308c\u304b\u3089\u3067\u3082\u9045\u304f\u306a\u3044\u3002<\/p>\n<h2>\u3055\u3044\u3054\u306b<\/h2>\n<p>\u65e5\u672c\u3067\u3082\u5c11\u3057\u305a\u3064\u3001\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u306e\u6ce2\u306b\u62bc\u3055\u308c\u3066\u6ce8\u76ee\u3055\u308c\u59cb\u3081\u3066\u306f\u3044\u308b\u304c\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4eca\u5f8c\u3092\u6c7a\u3081\u308b\u300d\u3068\u3044\u3046\u771f\u5b9f\u306b\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u3002<\/p>\n<p>\u305f\u3060\u3001\u30ea\u30c6\u30e9\u30b7\u30fc\u306e\u9ad8\u3044\u4f01\u696d\u3001\u5148\u9032\u7684\u306a\u4f01\u696d\u306f\u5c11\u3057\u305a\u3064\u6c17\u3065\u304d\u59cb\u3081\u5f0a\u793e\u3078\u306e\u76f8\u8ac7\u304c\u5897\u3048\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<p>\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306fAI\u306b\u3088\u3063\u3066\u3088\u308a\u30b7\u30b9\u30c6\u30de\u30c1\u30c3\u30af\u306b\u306a\u3063\u3066\u3044\u304d\u3001\u6280\u8853\u9762\u3067\u306e\u5dee\u304c\u306a\u304f\u306a\u3063\u3066\u3044\u304f\u3002\u305d\u306e\u6642\u3001\u4ed6\u306e\u591a\u304f\u306e\u4f01\u696d\u306b\u5148\u3093\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u306fAI\u304c\u89e3\u6c7a\u3067\u304d\u306a\u3044\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5275\u51fa\u3092\u5b9f\u8df5\u3067\u304d\u308b\u4f01\u696d\u3060\u3051\u306b\u306a\u308b\u3002<\/p>\n<p 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