{"id":18156,"date":"2014-03-04T18:59:25","date_gmt":"2014-03-04T09:59:25","guid":{"rendered":"https:\/\/lucy.ne.jp\/bazubu\/?p=18156"},"modified":"2024-05-02T19:05:01","modified_gmt":"2024-05-02T10:05:01","slug":"how-search-engine-work","status":"publish","type":"post","link":"https:\/\/lucy.ne.jp\/bazubu\/how-search-engine-work-18156.html","title":{"rendered":"\u56f3\u89e3\u3067\u308f\u304b\u308b\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\u300d\u3068\u306f\uff1f\u57fa\u672c\u3068SEO\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SEO\u306e\u77e5\u8b58\u3092\u5b66\u3073\u3001\u76f8\u5f53\u306e\u52aa\u529b\u3082\u3057\u3066\u3044\u308b\u306e\u306b\u3001\u6210\u679c\u304c\u51fa\u305b\u306a\u3044\u4eba\u304c\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3093\u306a\u4eba\u305f\u3061\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u3001<\/span><b>\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\u300d\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044<\/b><span style=\"font-weight: 400;\">\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u307e\u308a\u306b\u57fa\u672c\u7684\u3059\u304e\u308b\u3068\u611f\u3058\u308b\u305b\u3044\u304b\u3001\u57fa\u790e\u3092\u62bc\u3055\u3048\u308b\u3088\u308a\u5148\u306b\u30c6\u30af\u30cb\u30c3\u30af\u306b\u8d70\u3063\u3066\u3057\u307e\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u4f55\u5e74\u3082\u7d4c\u3063\u3066\u304b\u3089\u3001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u3042\u306e\u3068\u304d\u7acb\u3061\u6b62\u307e\u308a\u3001\u6642\u9593\u3092\u5272\u3044\u3066\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\u3092\u5b66\u3093\u3067\u3044\u308c\u3070\u2026\u2026\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u5f8c\u6094\u3057\u306a\u3044\u3067\u6e08\u3080\u3088\u3046\u306b\u3001SEO\u306b\u5fc5\u8981\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u57fa\u790e\u77e5\u8b58\u3092\u307e\u3068\u3081\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u304c\u63d0\u4f9b\u3059\u308b\u306e\u306f\u3001<\/span><\/p>\n<p><b>\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\u3068\u3001\u5b9f\u8df5\u3059\u3079\u304d<a href=\"https:\/\/lucy.ne.jp\/bazubu\/seo-13666.html\">SEO\u5bfe\u7b56<\/a>\u3092\u30bb\u30c3\u30c8\u306b\u3057\u305f\u30ec\u30af\u30c1\u30e3\u30fc\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u304b\u3089SEO\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3059\u308b\u4eba\u3082\u3001\u300c\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u57fa\u672c\u306e\u30ad\u300d\u3092\u77e5\u308a\u305f\u3044\u3068\u3044\u3046\u4eba\u3082\u3001\u4e00\u8aad\u3057\u305f\u3046\u3048\u3067SEO\u3092\u5b9f\u8df5\u3057\u3066\u307b\u3057\u3044\u3002\u5f97\u3089\u308c\u308b\u6210\u679c\u306b\u5dee\u304c\u51fa\u308b\u306f\u305a\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u8a18\u4e8b\u306e\u6700\u5f8c\u306b\u306f<\/span><b>\u300c\u30de\u30cb\u30a2\u30c3\u30af\u306a\u6280\u8853\u7684\u60c5\u5831\u3092\u77e5\u308a\u305f\u3044\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u4eba\u5411\u3051\u306b\u3001\u8ad6\u6587\u3084\u7279\u8a31\u306e\u60c5\u5831\u3082\u63b2\u8f09\u3057\u3066\u3044\u308b\u3002\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h2><b>1. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u6982\u8981<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3064\u3044\u3066\u3001\u5927\u67a0\u306e\u6982\u8981\u304b\u3089\u628a\u63e1\u3057\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h3><b>1-1. \u305d\u3082\u305d\u3082\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u300d\u3068\u306f\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u305d\u3082\u305d\u3082<a href=\"https:\/\/lucy.ne.jp\/bazubu\/what-is-search-engine-48028.html\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u306f<\/a>\u4f55\u304b\u3068\u3044\u3048\u3070\u3001<\/span><\/p>\n<p><b>\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3063\u3066\u3001\u63a2\u3057\u3066\u3044\u308b\u60c5\u5831\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u69cb\u7bc9\u3055\u308c\u305f\u30b7\u30b9\u30c6\u30e0\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3092\u6307\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u4f8b\u3068\u3057\u3066\u591a\u304f\u306e\u4eba\u304c\u601d\u3044\u6d6e\u304b\u3079\u308b\u306e\u306f\u3001\u3044\u3046\u307e\u3067\u3082\u306a\u304f\u300c<\/span><a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3060\u308d\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-02.png\" alt=\"Google\u306e\u691c\u7d22\u30da\u30fc\u30b8\" width=\"1200\" height=\"684\" class=\"aligncenter size-full wp-image-46594\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4ed6\u306b\u3001\u300c<\/span><a href=\"https:\/\/www.yahoo.co.jp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yahoo!<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3084\u300c<\/span><a href=\"https:\/\/www.bing.com\/?cc=jp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bing<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306a\u3069\u3082\u3042\u308b\u304c\u3001Yahoo!JAPAN\u306f\u30012010\u5e74\u306bGoogle\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066\u63a1\u7528\u3057\u3066\u72ec\u81ea\u958b\u767a\u3092\u3084\u3081\u3001\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u3068\u3057\u3066\u9032\u5316\u3092\u9042\u3052\u3066\u4eca\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e16\u754c\u7684\u306a\u30b7\u30a7\u30a2\u3092\u898b\u3066\u307f\u308b\u3068\u3001Google\u304c90\uff05\u4ee5\u4e0a\u3068\u3001\u5727\u5012\u7684\u3067\u3042\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-03.png\" alt=\"Search Engine Market Share Worldwide\" width=\"1200\" height=\"176\" class=\"aligncenter size-full wp-image-46595\" \/><\/p>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statcounter Global Stats<\/span><\/a><\/p>\n<h3><b>1-2. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u57fa\u672c\u7684\u306a\u6319\u52d5\uff08\u30e6\u30fc\u30b6\u30fc\u8996\u70b9\uff09<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u70b9\u304b\u3089\u898b\u305f\u3068\u304d\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u57fa\u672c\u7684\u306a\u6319\u52d5\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306eURL\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\uff08\u4f8b\uff1a<\/span><a href=\"https:\/\/www.google.com\/?hl=ja\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.google.com\/<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5165\u529b\u6b04\uff08\u691c\u7d22\u7a93\uff09\u306b\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u529b\u3057\u3066\u3001\u30a8\u30f3\u30bf\u30fc\u30ad\u30fc\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u308b\u3002<\/span><\/li>\n<\/ol>\n<\/div>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-04.png\" alt=\"\u30d0\u30ba\u90e8\u306e\u691c\u7d22\u7d50\u679c\" width=\"1200\" height=\"736\" class=\"aligncenter size-full wp-image-46596\" \/><\/p>\n<h3><b>1-3. \u691c\u7d22\u7d50\u679c\u304c\u8868\u793a\u3055\u308c\u308b\u307e\u3067\u306e3\u3064\u306e\u30d7\u30ed\u30bb\u30b9\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5074\uff09<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306b\u300c\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u300d\u304c\u63d0\u4f9b\u3055\u308c\u308b\u88cf\u5074\u306e\u4ed5\u7d44\u307f\u3068\u3057\u3066\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306f\u4ee5\u4e0b3\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u5b9f\u884c\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-05.png\" alt=\"\u60c5\u5831\u53ce\u96c6\u3001\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u5316\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306e\u5fdc\u7b54\" width=\"1200\" height=\"459\" class=\"aligncenter size-full wp-image-46597\" \/><\/p>\n<p><b>\uff081\uff09\u30af\u30ed\u30fc\u30eb\u3001\uff082\uff09\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u3001\uff083\uff09\u691c\u7d22\u7d50\u679c\u306e\u8868\u793a\u3001<\/b><span style=\"font-weight: 400;\">\u3053\u306e3\u3064\u306e\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u3001\u4ee5\u964d\u3067\u8a73\u3057\u304f\u898b\u3066\u3044\u304f\u3053\u3068\u306b\u3057\u3088\u3046\u3002<\/span><\/p>\n<h2><b>2. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\uff081\uff09\u30af\u30ed\u30fc\u30eb<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-06.png\" alt=\"Googlebot\u306b\u81ea\u30b5\u30a4\u30c8\u3078\u6765\u3066\u3082\u3089\u3046\u306b\u306f\uff1f\" width=\"1200\" height=\"459\" class=\"aligncenter size-full wp-image-46598\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306f\u7b2c\u4e00\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308b<\/span><b>\u300c\u30af\u30ed\u30fc\u30eb\u300d<\/b><span style=\"font-weight: 400;\">\u3092\u89e3\u8aac\u3059\u308b\u3002<\/span><\/p>\n<h3><b>2-1. \u30af\u30ed\u30fc\u30eb\u3068\u306f\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30af\u30ed\u30fc\u30eb\u3068\u306f\u3001<\/span><b>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30dc\u30c3\u30c8\uff08\u30b9\u30d1\u30a4\u30c0\u30fc\u3068\u3082\u3044\u3046\uff09\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306eWeb\u30b5\u30a4\u30c8\u3092\u5de1\u56de\u3057\u3066\u3001\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u3092\u767a\u898b\u3059\u308b\u30d7\u30ed\u30bb\u30b9<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u30af\u30ed\u30fc\u30eb\uff08crawl\uff09\u300d\u3068\u3044\u3046\u6cf3\u304e\u65b9\u304c\u3042\u308b\u304c\u3001\u3053\u3053\u3067\u3044\u3046\u30af\u30ed\u30fc\u30eb\u3082\u540c\u3058\u300ccrawl\u300d\u3060\u3002\u201c\u9019\u3046\u3001\u8179\u3070\u3044\u3067\u9032\u3080\u201d\u3068\u3044\u3063\u305f\u610f\u5473\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><b>\u30b9\u30d1\u30a4\u30c0\u30fc\uff08\uff1d\u30af\u30e2\uff09\u306e\u3088\u3046\u306b\u3001\u30dc\u30c3\u30c8\u304c\u30cd\u30c3\u30c8\u4e0a\u3092\u9019\u3044\u56de\u3063\u3066\u5de1\u56de\u3059\u308b\u3053\u3068<\/b><span style=\"font-weight: 400;\">\u3092\u3001\u30af\u30ed\u30fc\u30eb\u3068\u3044\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30af\u30ed\u30fc\u30eb\u3059\u308b\u30dc\u30c3\u30c8\u306f\u300c\u30af\u30ed\u30fc\u30e9\u30fc\u300d\u3068\u547c\u3070\u308c\u3001Google\u306e\u30e1\u30a4\u30f3\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u306f\u300cGooglebot\u300d\u3068\u3044\u3046\u540d\u524d\u304c\u3064\u3044\u3066\u3044\u308b\u3002<\/span><\/p>\n<h3><b>2-2. \u30af\u30ed\u30fc\u30e9\u30fc\u306f\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u8718\u86db\u306e\u5de3\uff1d\u30ea\u30f3\u30af\u300d\u3092\u9019\u3063\u3066\u56de\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u975e\u5e38\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3001<\/span><\/p>\n<p><b>\u300c\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u8718\u86db\u306e\u5de3\uff1d\u30ea\u30f3\u30af\u306b\u3088\u3063\u3066\u3064\u306a\u304c\u3063\u305f\u5de8\u5927\u7a7a\u9593\u3092\u3001\u30ea\u30f3\u30af\u3092\u305f\u3069\u3063\u3066\u9019\u3044\u56de\u308b\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-07.png\" alt=\"\u30ef\u30fc\u30eb\u30c9\u30fb\u30ef\u30a4\u30c9\u30fb\u30a6\u30a7\u30d6\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u7a7a\u9593\" width=\"1200\" height=\"1009\" class=\"aligncenter size-full wp-image-46599\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u3001\u65e2\u77e5\u306e\u30da\u30fc\u30b8\u304b\u3089\u5f35\u3089\u308c\u3066\u3044\u308b\u30ea\u30f3\u30af\u3092\u305f\u3069\u3063\u3066\u3001\u65b0\u3057\u3044\u30da\u30fc\u30b8\u3092\u691c\u77e5\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3069\u3053\u306e\u30da\u30fc\u30b8\u304b\u3089\u3082\u30ea\u30f3\u30af\u3092\u5f35\u3089\u308c\u3066\u304a\u3089\u305a\u3001\u300c\u30dd\u30c4\u30f3\u3068\u4e00\u8ed2\u5bb6\u300d\u72b6\u614b\u3067\u5b64\u7acb\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u306b\u306f\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u6765\u3089\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-08.png\" alt=\"\u30ea\u30f3\u30af\u3067\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u300c\u30dd\u30c4\u30f3\u3068\u4e00\u8ed2\u5bb6\u30b5\u30a4\u30c8\u300d\u306b\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u6765\u3089\u308c\u306a\u3044\" width=\"1200\" height=\"713\" class=\"aligncenter size-full wp-image-46600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u30b5\u30a4\u30c8\u3078\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u6765\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u8718\u86db\u306e\u5de3\u306b\u5165\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3059\u306a\u308f\u3061\u3001\u4ed6\u30da\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3055\u308c\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/span><\/p>\n<h3><b>2-3. \u30af\u30ed\u30fc\u30eb\u3055\u308c\u308b\u305f\u3081\u306eSEO\u5bfe\u7b56<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SEO\u306b\u304a\u3044\u3066\u306f\u3001\u307e\u305a\u30af\u30ed\u30fc\u30e9\u30fc\uff08Googlebot\uff09\u304c\u30b5\u30a4\u30c8\u306b\u3084\u3063\u3066\u304d\u3066\u3001\u30da\u30fc\u30b8\u3092\u30af\u30ed\u30fc\u30eb\u3057\u3066\u304f\u308c\u306a\u3044\u3053\u3068\u306b\u306f\u3001\u59cb\u307e\u3089\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30af\u30ed\u30fc\u30eb\u3055\u308c\u308b\u305f\u3081\u306eSEO\u5bfe\u7b56\u3068\u3057\u3066\u3001\u57fa\u672c\u306e3\u9805\u76ee\u3092\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65e2\u77e5\u306e\u30da\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3055\u308c\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092\u9001\u4fe1\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">robot.txt \u3067disallow\uff08\u62d2\u5426\uff09\u3057\u306a\u3044<\/span><\/li>\n<\/ol>\n<\/div>\n<h4><b>1\uff1a\u65e2\u77e5\u306e\u30da\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3055\u308c\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308b\u304c\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u300c\u30ea\u30f3\u30af\u300d\u3092\u305f\u3069\u3063\u3066\u3084\u3063\u3066\u304f\u308b\u3002<\/span><\/p>\n<p><b>\u65b0\u3057\u3044\u30da\u30fc\u30b8\u3092\u4f5c\u3063\u305f\u3089\u3001\u65e2\u5b58\u30da\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3055\u308c\u308b\u3053\u3068\u304c\u91cd\u8981<\/b><span style=\"font-weight: 400;\">\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ed6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3092\u53d7\u3051\u53d6\u308b\u307b\u304b\u3001\u5185\u90e8\u30ea\u30f3\u30af\u3092\u5f35\u308a\u5de1\u3089\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5b64\u7acb\u30da\u30fc\u30b8\u3092\u4f5c\u3089\u306a\u3044\u5de5\u592b\u3092\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/internal-link-41279.html\"><span style=\"font-weight: 400;\">\u5185\u90e8\u30ea\u30f3\u30af\u3068\u306f\uff1fSEO\u3067\u306e\u91cd\u8981\u6027\u3068\u52b9\u679c\u304c\u51fa\u308b\u5f35\u308a\u65b9\u306e\u30b3\u30c4<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306e\u5185\u5bb9\u3092\u5b9f\u8df5\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h4><b>2\uff1aXML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092\u9001\u4fe1\u3059\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u7406\u60f3\u306f\u3001\u81ea\u7136\u306a\u30ea\u30f3\u30af\u3092\u5f35\u308a\u5de1\u3089\u305b\u308b\u3053\u3068\u3060\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u304c\u96e3\u3057\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002\u3068\u304f\u306b\u3001\u65b0\u3057\u3044\u30b5\u30a4\u30c8\u3092\u4f5c\u3063\u305f\u3070\u304b\u308a\u306e\u3068\u304d\u306f\u3001\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3093\u306a\u3068\u304d\u306b\u3001\u30ea\u30f3\u30af\u306e\u4ee3\u66ff\u3068\u3057\u3066\u4f7f\u3048\u308b\u306e\u304c\u300c<\/span><b>XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7<\/b><span style=\"font-weight: 400;\">\u300d\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306f\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u5411\u3051\u306b\u4f5c\u6210\u3059\u308b\u3001\u30b5\u30a4\u30c8\u5185\u306e\u30da\u30fc\u30b8\u3092\u7db2\u7f85\u3057\u305fURL\u30ea\u30b9\u30c8\u3060\u3002\u5b9f\u7269\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25bc \u30d0\u30ba\u90e8\u306e\u30b5\u30a4\u30c8\u30de\u30c3\u30d7<br \/>\n<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/sitemap.xml\"><span style=\"font-weight: 400;\">https:\/\/lucy.ne.jp\/bazubu\/sitemap.xml<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-09.png\" alt=\"\u30d0\u30ba\u90e8\u306e\u5168\u30da\u30fc\u30b8\u306e\u30ea\u30f3\u30af\u96c6\" width=\"1200\" height=\"742\" class=\"aligncenter size-full wp-image-46601\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3054\u89a7\u3044\u305f\u3060\u304f\u3068\u308f\u304b\u308b\u3068\u304a\u308a\u3001\u30b5\u30a4\u30c8\u5185\u306b\u5b58\u5728\u3059\u308b\u5168\u30da\u30fc\u30b8\u306e\u30ea\u30f3\u30af\u96c6\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308c\u3070\u3001\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u30da\u30fc\u30b8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3092\u305f\u3069\u3063\u3066\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u5168\u30da\u30fc\u30b8\u306b\u305f\u3069\u308a\u7740\u3051\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a73\u3057\u3044\u3084\u308a\u65b9\u306f\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/xml-sitemap-42106.html\"><span style=\"font-weight: 400;\">XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3068\u306f\uff1fSEO\u52b9\u679c\u3084\u4f5c\u6210\u65b9\u6cd5\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<h4><b>3\uff1arobot.txt \u3067disallow\uff08\u62d2\u5426\uff09\u3057\u306a\u3044<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u300crobot.txt\u300d\u3068\u3044\u3046\u30d5\u30a1\u30a4\u30eb\u304c\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u5bfe\u3057\u3066\u3001\u30b5\u30a4\u30c8\u306e\u3069\u306eURL\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3088\u3044\u304b\u3001\u4f1d\u3048\u308b\u3082\u306e\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25bc robot.txt\u306e\u4f8b<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-10.png\" alt=\"robot.txt\u306e\u4f8b\u306e\u8868\u793a\" width=\"1200\" height=\"423\" class=\"aligncenter size-full wp-image-46603\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">robot.txt \u3067\u30af\u30ed\u30fc\u30eb\u3092\u62d2\u5426\u3059\u308b\u8a2d\u5b9a\uff08disallow\uff09\u3092\u3057\u3066\u3044\u308b\u3068\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u305d\u306e\u6307\u793a\u306b\u5f93\u3063\u3066\u3001\u30af\u30ed\u30fc\u30eb\u3057\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/robots-txt-16678.html\"><span style=\"font-weight: 400;\">robots.txt\u3068\u306f\uff1f\u8a2d\u7f6e\u3059\u308b\u7406\u7531\u30fbSEO\u52b9\u679c\u30fb\u66f8\u304d\u65b9\u3092\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u78ba\u8a8d\u3057\u3001\u81ea\u30b5\u30a4\u30c8\u306erobot.txt\u306e\u72b6\u6cc1\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<h2><b>3. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\uff082\uff09\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-11.png\" alt=\"Google\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306b\u767b\u9332\u3055\u308c\u308b\u306b\u306f\uff1f\" width=\"1200\" height=\"459\" class=\"aligncenter size-full wp-image-46604\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7121\u4e8b\u306b\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u3084\u3063\u3066\u304d\u305f\u3089\u3001\u6b21\u306e\u30d7\u30ed\u30bb\u30b9\u306f<\/span><b>\u300c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u306a\u308b\u3002<\/span><\/p>\n<h3><b>3-1. \u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3068\u306f\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\uff08index\uff09\u3068\u306f\u3001\u300c\u7d22\u5f15\u3001\u898b\u51fa\u3057\u300d\u3068\u3044\u3063\u305f\u610f\u5473\u306e\u5358\u8a9e\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u3067\u3044\u3046\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3068\u306f\u3001<\/span><b>\u30af\u30ed\u30fc\u30e9\u30fc\uff08Googlebot\uff09\u304c\u8a2a\u554f\u3057\u305f\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u89e3\u6790\u3057\u3066\u3001Google\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u4fdd\u5b58\u3059\u308b\u3053\u3068<\/b><span style=\"font-weight: 400;\">\u3092\u3044\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306e\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u308b\u306e\u306f\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u305f\u30da\u30fc\u30b8\u306e\u307f\u3060\u3002\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u306a\u304b\u3063\u305f\u30da\u30fc\u30b8\u306f\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u306f\u306a\u3044\u3002<\/span><\/p>\n<h3><b>3-2. Google\u306e\u76ee\u7684\u306fWeb\u30da\u30fc\u30b8\u306e\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3067\u306f\u306a\u3044<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u306f\u3001\u3069\u3093\u306a\u57fa\u6e96\u3067\u300c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u3059\u308b\uff0f\u3057\u306a\u3044\u300d\u3092\u5224\u65ad\u3059\u308b\u306e\u3060\u308d\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306e\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u3053\u3067Google\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u78ba\u8a8d\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 10px #3333331f; margin-bottom: 0;\">\n<p><span style=\"font-size: 32px;\">Google\u306e\u4f7f\u547d\u306f\u3001\u4e16\u754c\u4e2d\u306e<span style=\"color: #3366ff;\">\u60c5\u5831<\/span>\u3092<span style=\"color: #ff0000;\">\u6574\u7406<\/span>\u3057\u3001<span style=\"color: #008000;\">\u4e16\u754c\u4e2d\u306e\u4eba\u304c\u30a2\u30af\u30bb\u30b9<\/span>\u3067\u304d\u3066<span style=\"color: #ffcc00;\">\u4f7f\u3048\u308b<\/span>\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<\/div>\n<p style=\"margin-top: 0;\"><span style=\"font-weight: 400;\">\u51fa\u5178\uff1a<\/span><a href=\"https:\/\/about.google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u52d8\u9055\u3044\u3057\u3066\u3044\u308b\u4eba\u304c\u3044\u308b\u306e\u3067\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u305f\u3044\u306e\u3060\u304c\u3001Google\u306e\u76ee\u7684\u306f\u3001\u4e16\u754c\u4e2d\u306eWeb\u30da\u30fc\u30b8\u3092\u3059\u3079\u3066\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3092\u6574\u7406\u3057\u3066\u3001\u30e6\u30fc\u30b9\u30d5\u30eb\u306b\uff08\u4f7f\u3048\u308b\u3088\u3046\u306b\uff09\u3059\u308b\u306e\u304c\u3001Google\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60c5\u5831\u306e\u6574\u7406\u306b\u306f\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u7121\u4fa1\u5024\u306a\u3082\u306e\u30fb\u6709\u5bb3\u306a\u3082\u306e\u30fb\u91cd\u8907\u3059\u308b\u3082\u306e\u3092\u6392\u9664\u3059\u308b\u3053\u3068\u3082\u3001\u542b\u307e\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u304c\u3001<\/span><b>\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u306a\u3044\u3068\u5224\u65ad\u3057\u305f\u30da\u30fc\u30b8\u306f\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u306a\u3044<\/b><span style=\"font-weight: 400;\">\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3><b>3-3. \u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u306e\u305f\u3081\u306eSEO\u5bfe\u7b56<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u306e\u610f\u56f3\u3092\u8e0f\u307e\u3048\u3064\u3064\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u3055\u308c\u308b\u305f\u3081\u306b\u5b9f\u8df5\u3059\u3079\u304dSEO\u5bfe\u7b56\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> \u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>\u6b63\u898fURL\u3092\u8a2d\u5b9a\u3059\u308b<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>noindex \u3092\u8a2d\u5b9a\u3057\u306a\u3044<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px;\"><span style=\"color: #333399;\">\u25cf<\/span> <\/span>\u624b\u52d5\u306b\u3088\u308b\u30da\u30ca\u30eb\u30c6\u30a3\u30fb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u305e\u308c\u898b\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h4><b>1\uff1a\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u4f55\u3092\u304a\u3044\u3066\u3082\u3001\u6700\u3082\u91cd\u8981\u306a\u306e\u306f<\/span><b>\u300c\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u300d<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u3001\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u307b\u3069\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u3055\u308c\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u304f\u306a\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3001\u3069\u3046\u3084\u308c\u3070\u4f5c\u308c\u308b\u304b\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u554f\u3044\u306b\u306f\u3001\u3053\u3053\u3067\u7b54\u3048\u308b\u306b\u306f\u30b9\u30da\u30fc\u30b9\u304c\u8db3\u308a\u306a\u3044\u306e\u3067\u3001\u6709\u76ca\u306a\u8a18\u4e8b\u3092\u4ee5\u4e0b\u306b\u7d39\u4ecb\u3059\u308b\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/whatis-content-43402.html\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\uff1f\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u305f\u3044\u4eba\u3078\u306e\u91cd\u8981\u30d2\u30f3\u30c8<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/what-is-a-content-24305.html\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u898b\u305f\u4eba\u306e\u300c\u4eba\u751f\u306e\u8cea\u300d\u3092\u4e0a\u3052\u308b\u3082\u306e<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/good-content-40702.html\"><span style=\"font-weight: 400;\">\u516c\u958b\u5f8c2\u5e74\u7d4c\u3063\u3066\u3082\u53cd\u5fdc\u304c\u3042\u308b\u306e\u304c\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308b<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3058\u3063\u304f\u308a\u3068\u76ee\u3092\u901a\u3057\u305f\u3046\u3048\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3065\u304f\u308a\u306b\u53d6\u308a\u7d44\u3093\u3067\u307b\u3057\u3044\u3002<\/span><\/p>\n<h4><b>2\uff1a\u6b63\u898fURL\u3092\u8a2d\u5b9a\u3059\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u6b63\u898fURL\u3068\u306f\u3001\u985e\u4f3c\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u8907\u6570\u306eURL\u304c\u5b58\u5728\u3059\u308b\u5834\u5408\u306b\u3001\u4ee3\u8868\u3068\u3057\u30661\u3064\u3060\u3051\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u3055\u308c\u308bURL\u306e\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306b\u3068\u3063\u3066\u3001\u540c\u3058\u60c5\u5831\u306eURL\u3092\u8907\u6570\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u3059\u308b\u306e\u306f\u7121\u99c4\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3088\u3063\u30661\u3064\u3060\u3051\u3092\u9078\u3093\u3067\u767b\u9332\u3059\u308b\u308f\u3051\u3060\u304c\u3001\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u767b\u9332\u3057\u3066\u307b\u3057\u3044URL\u304c\u5374\u4e0b\u3055\u308c\u3001\u3057\u306a\u304f\u3066\u3082\u3088\u3044URL\u304c\u63a1\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3053\u3067\u3001Google\u306b\u5bfe\u3057\u3066\u300c\u6b63\u898fURL\u306f\u3053\u308c\u3067\u3059\u300d\u3068\u3001\u660e\u793a\u7684\u306b\u793a\u3059\u4f5c\u696d\u304c<\/span><b>\u300c\u6b63\u898f\u5316URL\u306e\u8a2d\u5b9a\u300d<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3084\u308a\u65b9\u306f\u3001\u3044\u304f\u3064\u304b\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u3042\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> canonical\u30bf\u30b0<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>301\u30ea\u30c0\u30a4\u30ec\u30af\u30c8<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>alternate\u30bf\u30b0<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 12px; color: #333399;\">\u25cf <\/span>XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u8a73\u3057\u304f\u306f\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/url-normalization-41531.html\"><span style=\"font-weight: 400;\">URL\u306e\u6b63\u898f\u5316\u3068\u306f\uff1f\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u6b63\u898f\u5316\u3059\u3079\u304d\u30b1\u30fc\u30b9\u3092\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u78ba\u8a8d\u3057\u3066\u3001\u9032\u3081\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<h4><b>3\uff1anoindex \u3092\u8a2d\u5b9a\u3057\u306a\u3044<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u300cnoindex\u300d\u306f\u3001HTML\uff08meta\u30bf\u30b0\uff09\u3067\u30da\u30fc\u30b8\u306b\u5bfe\u3057\u3066\u8a2d\u5b9a\u3067\u304d\u308b\u5024\u3067\u3042\u308a\u3001<\/span><b>\u300c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306b\u767b\u9332\u305b\u305a\u3001\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u300d<\/b><span style=\"font-weight: 400;\">\u3053\u3068\u3092\u6307\u793a\u3059\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 10px #3333331f;\">\n<p style=\"text-align: center;\"><strong><span style=\"color: #008000;\">&lt;meta<\/span> <span style=\"color: #3366ff;\">name<\/span>=<span style=\"color: #800080;\">&#8220;robots&#8221;<\/span> <span style=\"color: #3366ff;\">content<\/span>=<span style=\"color: #800080;\">&#8220;noindex&#8221;<\/span>&gt;\u3000\u3000<span style=\"font-size: 20px; color: #808080;\">\uff03\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5168\u822c<\/span><\/strong><br \/>\n<strong><span style=\"font-size: 16px;\"><span style=\"color: #008000;\">&lt;meta<\/span> <span style=\"color: #3366ff;\">name<\/span>=<span style=\"color: #800080;\">&#8220;googlebot&#8221;<\/span> <span style=\"color: #3366ff;\">content<\/span>=<span style=\"color: #800080;\">&#8220;noindex&#8221;<\/span>&gt;\u3000<span style=\"font-size: 20px; color: #808080;\">\uff03Google\u306e\u307f<\/span><\/span><\/strong><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u305b\u305f\u304f\u306a\u3044URL\u304c\u3042\u308b\u3068\u304d\u306b\u4f7f\u3046\u3082\u306e\u3060\u304c\u3001\u610f\u56f3\u305b\u305anoindex\u8a2d\u5b9a\u3092\u3057\u3066\u3044\u308b\u3068\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u306a\u3044\u306e\u3067\u6ce8\u610f\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u5206\u3067\u30bf\u30b0\u3092\u66f8\u304d\u5165\u308c\u305f\u899a\u3048\u306f\u306a\u304f\u3066\u3082\u3001WordPress\u306a\u3069\u3067\u8aa4\u3063\u3066\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001noindex\u306e\u30bf\u30b0\u304c\u53cd\u6620\u3055\u308c\u3066\u3057\u307e\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u610f\u5916\u3068\u3088\u304f\u3042\u308b\u30b1\u30a2\u30ec\u30b9\u30df\u30b9\u304c\u3001\u30b5\u30a4\u30c8\u7acb\u3061\u4e0a\u3052\u524d\u306e\u6e96\u5099\u4e2d\u306bnoindex\u306b\u8a2d\u5b9a\u3057\u305f\u307e\u307e\u3001\u89e3\u9664\u3059\u308b\u306e\u3092\u5fd8\u308c\u308b\u3053\u3068\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u25bc WordPress\u306e\u8a2d\u5b9a\u753b\u9762\u306e\u4f8b<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-12.png\" alt=\"\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u8868\u793a\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u308b\u3068noindex\u304c\u8a2d\u5b9a\u3055\u308c\u308b\" width=\"1200\" height=\"767\" class=\"aligncenter size-full wp-image-46606\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/seo101\/how-to-use-noindex-tag\"><span style=\"font-weight: 400;\">noindex\u3068\u306f\uff1f\u8a2d\u5b9a\u65b9\u6cd5\u3084\u6ce8\u610f\u70b9\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u53c2\u8003\u306b\u3057\u3066\u3001\u78ba\u8a8d\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<h4><b>4\uff1a\u624b\u52d5\u306b\u3088\u308b\u30da\u30ca\u30eb\u30c6\u30a3\u30fb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Google\u304b\u3089\u3001\u4f55\u304b\u3057\u3089\u306e\u30da\u30ca\u30eb\u30c6\u30a3\uff08\u624b\u52d5\u306b\u3088\u308b\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u3084\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u554f\u984c\u304c\u751f\u3058\u3066\u3044\u308b\u5834\u5408\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u304c\u898b\u5408\u308f\u3055\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u8cfc\u5165\u3057\u305f\u30c9\u30e1\u30a4\u30f3\u3084\u4ed6\u8005\u304b\u3089\u5f15\u304d\u7d99\u3044\u3060\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Search Console\uff08*1\uff09\u306b\u3066\u3001Google\u304b\u3089\uff3b\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\uff3d\u306b\u901a\u77e5\u304c\u5c4a\u3044\u3066\u3044\u306a\u3044\u304b\u3001\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-13.png\" alt=\"\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u554f\u984c\" width=\"1200\" height=\"821\" class=\"aligncenter size-full wp-image-46607\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8a73\u3057\u304f\u306f\u4ee5\u4e0b\u3092\u53c2\u7167\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/penalty-44692.html\"><span style=\"font-weight: 400;\">Google\u30da\u30ca\u30eb\u30c6\u30a3\u3068\u306f\uff1f\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u57fa\u672c\u3068\u78ba\u8a8d\u65b9\u6cd5\u30fb\u89e3\u9664\u65b9\u6cd5<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-wmt-crawl-errors-29125.html\"><span style=\"font-weight: 400;\">17\u7a2e\u985e\u306e\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u30a8\u30e9\u30fc\u306e\u539f\u56e0\u3068\u4fee\u6b63\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*1\uff1aGoogle Search Console\u306f\u3001SEO\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u30ec\u30dd\u30fc\u30c8\u3068\u3057\u3066Google\u304b\u3089\u53d7\u3051\u53d6\u308c\u308b\u3001Google\u63d0\u4f9b\u306e\u7121\u6599\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002SEO\u306b\u5fc5\u9808\u306e\u30a2\u30a4\u30c6\u30e0\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u3060\u5c0e\u5165\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/consolesearch-42635.html\"><span style=\"font-weight: 400;\">Google Search Console\u3068\u306f\uff1f\u521d\u5fc3\u8005\u5411\u3051\u306b\u30ad\u30e3\u30d7\u30c1\u30e3\u4ed8\u3067\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3088\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u3001\u57fa\u672c\u4e8b\u9805\u3092\u4e2d\u5fc3\u306b\u304a\u4f1d\u3048\u3057\u305f\u3002\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/how-to-wmt-index-status-28994.html\"><span style=\"font-weight: 400;\">\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3068\u306f\uff1fSEO\u306b\u521d\u3081\u3066\u53d6\u308a\u7d44\u3080\u4eba\u5411\u3051\u306e\u91cd\u8981\u77e5\u8b58\u307e\u3068\u3081<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306b\u3082\u76ee\u3092\u901a\u3059\u3068\u3001\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n<h2><b>4. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\uff083\uff09\u691c\u7d22\u7d50\u679c\u306e\u8868\u793a<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-14.png\" alt=\"\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u6700\u9069\u5316\u3057\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u306b\u306f\uff1f\" width=\"1200\" height=\"459\" class=\"aligncenter size-full wp-image-46608\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001Google\u304c\u691c\u7d22\u7d50\u679c\u3092\u8868\u793a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n<h3><b>4-1. \u691c\u7d22\u7d50\u679c\u3092\u8868\u793a\u306e\u88cf\u3067Google\u304c\u884c\u3063\u3066\u3044\u308b\u51e6\u7406<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u304c\u30ad\u30fc\u30ef\u30fc\u30c9\u3092Google\u306e\u691c\u7d22\u7a93\u306b\u5165\u529b\u3057\u3066\u30a8\u30f3\u30bf\u30fc\u30ad\u30fc\u3092\u62bc\u3057\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u308b\u307e\u3067\u306e\u9593\u306b\u3001Google\u306f\u4f55\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3054\u304f\u7c21\u7565\u5316\u3057\u3066\u793a\u305b\u3070\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3068\u306a\u308b\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\uff08\u691c\u7d22\u306e\u610f\u56f3\uff09\u3092\u7406\u89e3\u3059\u308b<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u5165\u529b\u3055\u308c\u305f\u8a9e\u53e5\uff08\u691c\u7d22\u30af\u30a8\u30ea\uff09\u3092\u89e3\u91c8\u3057\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u304c\u77e5\u308a\u305f\u3044\u60c5\u5831\u3084\u6210\u3057\u9042\u3052\u305f\u3044\u30bf\u30b9\u30af\u306f\u4f55\u304b\u63a8\u5bdf\u3059\u308b\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\uff3bApple\uff3d\u3068\u3044\u3046\u8a9e\u53e5\u304c\u3001Mac\u306e\u4f1a\u793e\u306a\u306e\u304b\u679c\u7269\u306a\u306e\u304b\u4eba\u306e\u540d\u524d\u306a\u306e\u304b\u8857\u306a\u306e\u304b\u2026\u2026\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3042\u308b\u3002<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7406\u89e3\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u30d9\u30b9\u30c8\u306aURL\u3092\u62bd\u51fa\u3057\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3092\u751f\u6210\u3057\u3066\u8868\u793a\u3059\u308b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u6700\u3082\u5341\u5206\u306b\u6e80\u8db3\u3059\u308b\u3068\u63a8\u6e2c\u3055\u308c\u308bURL\u304b\u3089\u9806\u756a\u306b\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\uff08\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff09\u304b\u3089\u62bd\u51fa\u3057\u3066\u4e26\u3079\u308b\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30c6\u30f3\u30c8\u3068\u30da\u30fc\u30b8\u306e\u95a2\u9023\u6027\u3001\u60c5\u5831\u6e90\u306e\u5c02\u9580\u6027\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4f4d\u7f6e\u30fb\u8a2d\u5b9a\u306a\u3069\u3001\u591a\u304f\u306e\u8981\u56e0\u3084\u30b7\u30b0\u30ca\u30eb\u304c\u8003\u616e\u3055\u308c\u308b\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5404\u8981\u7d20\u306e\u91cd\u307f\u306f\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306e\u6027\u8cea\u306b\u3088\u3063\u3066\u5909\u308f\u308b\u3002<\/span><\/li>\n<\/ol>\n<\/div>\n<h3><b>4-2. Google\u304c\u51e6\u7406\u306b\u4f7f\u3046\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f200\u4ee5\u4e0a<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u304c\u5165\u529b\u3057\u305f\u8a9e\u53e5\u3092\u89e3\u91c8\u3057\u305f\u308a\u3001\u30d9\u30b9\u30c8\u306aURL\u3092\u62bd\u51fa\u3057\u305f\u308a\u3059\u308b\u51e6\u7406\u306b\u4f7f\u308f\u308c\u308b\u306e\u304c\u300c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u300d\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u3044\u3046\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u306f\u3001\u300c\u6307\u5b9a\u3057\u305f\u52d5\u4f5c\u3092\u5b9f\u884c\u3059\u308b\u547d\u4ee4\u3084\u8a08\u7b97\u5f0f\u300d\u3068\u6349\u3048\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/09\/penguin-is-now-part-of-our-core\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2016\u5e749\u6708\u306eGoogle \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb \u30d6\u30ed\u30b0<\/span><\/a><span style=\"font-weight: 400;\">\u306b\u3001<\/span><\/p>\n<p><b>\u3008Google \u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u6c7a\u5b9a\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b 200 \u4ee5\u4e0a\u306e\u30b7\u30b0\u30ca\u30eb\u3009<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u8868\u73fe\u304c\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u5c11\u306a\u304f\u3068\u3082200\u4ee5\u4e0a\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5b58\u5728\u3057\u3001\u5e74\u6708\u306e\u7d4c\u3063\u305f\u73fe\u5728\u3067\u306f\u500d\u5897\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n<h3 id=\"i43\"><b>4-3. \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e5\u3064\u306e\u30bf\u30a4\u30d7<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u8a73\u7d30\u306f\u660e\u304b\u3055\u308c\u3066\u3044\u306a\u3044\u3082\u306e\u306e\u3001\u300c<\/span><a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/ranking-results\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google \u691c\u7d22\u306e\u4ed5\u7d44\u307f<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306b\u3088\u308c\u3070\u3001\u6b21\u306e5\u3064\u306b\u5927\u5225\u3067\u304d\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u691c\u7d22\u30af\u30a8\u30ea\u306e\u610f\u5473<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u8a00\u8a9e\u30e2\u30c7\u30eb\uff08\u4eba\u5de5\u77e5\u80fd\uff09\u3092\u4f7f\u3044\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3057\u3066\u3001\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u5185\u5bb9\u306b\u95a2\u9023\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u60c5\u5831\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u8a55\u4fa1\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e2d\u304b\u3089\u6700\u3082\u5f79\u7acb\u3061\u305d\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u512a\u5148\u3059\u308b\u305f\u3081\u306b\u3001\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092\u5224\u5b9a\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u30fb\u8cea\u306b\u5927\u5dee\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306e\u30a2\u30af\u30bb\u30b9\u6027\u304c\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u512a\u5148\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3068\u8a2d\u5b9a<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u6240\u5728\u5730\u3084Google\u691c\u7d22\u8a2d\u5b9a\u3082\u8003\u616e\u3057\u3066\u3001\u691c\u7d22\u7d50\u679c\u3092\u751f\u6210\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\n\u203b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u8a73\u7d30\u306f\u300c<\/span><a href=\"https:\/\/lucy.ne.jp\/bazubu\/algorithm-43351.html\"><span style=\"font-weight: 400;\">Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u306f\uff1f2022\u6700\u65b0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304b\u3089\u5bfe\u7b56\u307e\u3067\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306b\u8a73\u3057\u3044\u3002<\/span><\/p>\n<h3><b>4-4. \u691c\u7d22\u7d50\u679c\u8868\u793a\u306e\u305f\u3081\u306eSEO\u5bfe\u7b56<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u3092\u8e0f\u307e\u3048\u3066\u3001\u5b9f\u8df5\u3059\u3079\u304dSEO\u5bfe\u7b56\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u660e\u78ba\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b<\/span><\/li>\n<\/ol>\n<\/div>\n<h4><b>1\uff1a\u660e\u78ba\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u610f\u5916\u3068\u610f\u8b58\u3057\u3066\u3044\u308b\u4eba\u304c\u5c11\u306a\u3044\u306e\u304c\u3001Google\u306f<\/span><b>\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u201c\u8cea\u201d\u306e\u524d\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u201c\u95a2\u9023\u6027\u201d\u300d<\/b><span style=\"font-weight: 400;\">\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3075\u308b\u3044\u306b\u304b\u3051\u3066\u3044\u308b\u4e8b\u5b9f\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5148\u307b\u3069\u7d39\u4ecb\u3057\u305f\u300c<a href=\"#i43\">4-3. \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e5\u3064\u306e\u30bf\u30a4\u30d7<\/a>\u300d\u3092\u3001\u3082\u3046\u4e00\u5ea6\u78ba\u8a8d\u3057\u3066\u307f\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3064\u307e\u308a\u3001\u3069\u3093\u306a\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u304c\u9ad8\u304f\u3066\u3082\u3001<\/span><b>\u691c\u7d22\u30af\u30a8\u30ea\uff08\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u304c\u5165\u529b\u3057\u305f\u8a9e\u53e5\uff09\u3068\u306e\u95a2\u9023\u6027\u304c\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u767b\u5834\u3057\u5f97\u306a\u3044\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u691c\u7d22\u30af\u30a8\u30ea\u3068\u306e\u95a2\u9023\u6027\u3092\u5f37\u3081\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u306e\u304c\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u300d\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3068\u306f\u3001\u8a00\u3044\u63db\u3048\u308c\u3070\u300c\u95a2\u9023\u6027\u3092\u5f37\u3081\u305f\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u691c\u7d22\u30af\u30a8\u30ea\u306f\u4f55\u304b\uff1f\u300d\u306e\u7684\u3092\u7d5e\u308a\u3001\u305d\u3053\u306b\u529b\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u8a73\u7d30\u306f\u3001\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3092\u53c2\u7167\u3057\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/keywords-selection-correct-49761.html\"><span style=\"font-weight: 400;\">\u3010\u56f3\u89e3\u3011\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u6b63\u3057\u3044\u3084\u308a\u65b9\u2500SEO\u306e\u6700\u521d\u306b\u8aad\u3080\u3079\u304d\u8a18\u4e8b<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/interpretaiton-of-seo-keyword-18374.html\"><span style=\"font-weight: 400;\">\u72d9\u3063\u305f\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u4e0a\u4f4d\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306eSEO\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u57fa\u790e\u77e5\u8b58<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/seo-key-research-7767.html\"><span style=\"font-weight: 400;\">SEO\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u6cd5~\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u4f4d\u8868\u793a\u306b\u7d76\u5bfe\u5fc5\u8981\u306a\uff15\u30b9\u30c6\u30c3\u30d7~<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<h4>\u00a0<b>2\uff1a\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u300c\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u300d\u3068\u306f\u3001Google\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u91cd\u8996\u3057\u3066\u3044\u308b\u6982\u5ff5\u3067\u3042\u308b\u3002\u982d\u6587\u5b57\u3092\u3068\u3063\u3066<a href=\"https:\/\/lucy.ne.jp\/bazubu\/google-e-a-t-46625.html\">E-A-T<\/a>\u3068\u547c\u3070\u308c\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-15.png\" alt=\"Google\u306eE-A-T\u306e\u5186\u30b0\u30e9\u30d5\" width=\"1200\" height=\"847\" class=\"aligncenter size-full wp-image-46609\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3068\u3044\u3063\u305f\u3068\u304d\u306b\u3001\u5177\u4f53\u7684\u306b\u305d\u308c\u306f\u4f55\u304b\u3068\u3044\u3048\u3070\u3001\u3053\u306e3\u8981\u7d20\u304c\u305d\u308d\u3063\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3053\u3068\u306a\u306e\u3060\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u3010E\u3011\u5c02\u9580\u6027<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u3084\u305d\u306e\u8a18\u4e8b\u306e\u57f7\u7b46\u8005\u306b\u5c02\u9580\u7684\u306a\u30b9\u30ad\u30eb\u3084\u8cc7\u683c\u3001\u7d4c\u9a13\u304c\u3042\u308b\u3053\u3068\u3002\u53d7\u8cde\u6b74\u3001\u8cc7\u683c\u3001\u4eba\u751f\u7d4c\u9a13\u306a\u3069\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u3010A\u3011\u6a29\u5a01\u6027<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u793e\u4f1a\u7684\u306a\u627f\u8a8d\u3092\u5f97\u3066\u3044\u308b\u3053\u3068\u3002\u305d\u306e\u5206\u91ce\u3084\u696d\u754c\u3067\u6a29\u5a01\u3001\u7b2c\u4e00\u4eba\u8005\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3001\u4ed6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u591a\u6570\u306e\u8a00\u53ca\u306e\u7372\u5f97\u306a\u3069\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u3010T\u3011\u4fe1\u983c\u6027<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u6982\u8981\u3084\u904b\u55b6\u8005\u60c5\u5831\u306a\u3069\u304c\u516c\u958b\u3055\u308c\u3001\u8eab\u5143\u304c\u78ba\u304b\u306a\u3053\u3068\u3002\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u6587\u732e\u3092\u51fa\u5178\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u306a\u3069\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\n\u8a73\u3057\u304f\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3065\u304f\u308a\u306b\u53cd\u6620\u3055\u305b\u3066\u307b\u3057\u3044\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/google-e-a-t-46625.html\">Google\u300cE-A-T\u300d\u3068\u306f\uff1f\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u306e\u9ad8\u3081\u65b9<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/authoritativeness-41602.html\"><span style=\"font-weight: 400;\">\u6a29\u5a01\u6027\u3068\u306f\uff1fSEO\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u3046\u610f\u5473\u3068\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b7\u30eb\u30fc\u30eb<\/span><\/a><\/li>\n<\/ul>\n<h4><b>3\uff1a\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3082\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3082\u3001\u5341\u5206\u306b\u52aa\u529b\u3057\u3066\u3044\u308b\u306e\u306b\u3001\u691c\u7d22\u7d50\u679c\u3067\u306f\u7af6\u5408\u30da\u30fc\u30b8\u306b\u7af6\u308a\u8ca0\u3051\u3066\u3057\u307e\u3046\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u5834\u5408\u3001\u8ca0\u3051\u3066\u3044\u308b\u306e\u306f\u300c\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u300d\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u304f\u306b\u3001\u8fd1\u5e74\u306eGoogle\u306f<\/span><b>\u300c\u30da\u30fc\u30b8\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u6982\u5ff5\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3068\u3057\u3066\u63a1\u7528\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search Console\u306e\u30da\u30fc\u30b8\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u3066\u3001\u554f\u984c\u304c\u691c\u51fa\u3055\u308c\u3066\u3044\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-16.png\" alt=\"\u30da\u30fc\u30b8\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6982\u8981\" width=\"1200\" height=\"708\" class=\"aligncenter size-full wp-image-46610\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306b\u53c2\u8003\u30da\u30fc\u30b8\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3066\u304a\u304f\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/coreweb-44116.html\"><span style=\"font-weight: 400;\">\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\u3068\u306f\uff1f3\u3064\u306e\u91cd\u8981\u306a\u6307\u6a19\u3068SEO\u3068\u306e\u95a2\u9023\u6027\u3092\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/pagespeed-41863.html\"><span style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u901f\u5ea6\u3068\u306f\uff1fWeb\u30b5\u30a4\u30c8\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3068\u91cd\u8981\u306a\u6539\u5584\u65b9\u6cd5\u3092\u89e3\u8aac<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lucy.ne.jp\/bazubu\/amp-seo-42356.html\"><span style=\"font-weight: 400;\">AMP\u306e\u4ed5\u7d44\u307f\u3068SEO\u52b9\u679c\uff5cGoogle\u306e\u512a\u9047\u63aa\u7f6e\u7d42\u4e86\u306e\u5f71\u97ff\u306f\uff1f<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>5. \u3082\u3063\u3068\u6df1\u304f\u4ed5\u7d44\u307f\u3092\u77e5\u308a\u305f\u3044\u4eba\u5411\u3051\u306e\u30de\u30cb\u30a2\u30c3\u30af\u306a\u60c5\u5831\u6e90<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4f5c\u3063\u3066\u307f\u305f\u3044\u30d7\u30ed\u30b0\u30e9\u30de\u3084\u3001\u5727\u5012\u7684\u306a\u77e5\u8b58\u91cf\u3067\u7af6\u5408\u3092\u5727\u5012\u3057\u305f\u3044SEO\u5c02\u9580\u5bb6\u306b\u3001\u30de\u30cb\u30a2\u30c3\u30af\u306a\u60c5\u5831\u6e90\u30922\u3064\u3001\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/span><\/p>\n<h3><b>5-1. Google\u5275\u696d\u8005\u306e\u30e9\u30ea\u30fc\u3068\u30bb\u30eb\u30b2\u30a4\u304c\u66f8\u3044\u305f\u8ad6\u6587<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\u3092\u6280\u8853\u7684\u306b\u77e5\u308a\u305f\u3044\u4eba\u306b\u306f\u3001Google\u5275\u696d\u8005\u306e\u30e9\u30ea\u30fc\u3068\u30bb\u30eb\u30b2\u30a4\u304c\u66f8\u3044\u305f\u8ad6\u6587\u3001<\/span><\/p>\n<p><b>\u300eThe Anatomy of a Large-Scale Hypertextual Web Search Engine<\/b><\/p>\n<p><b>\uff08\u5927\u898f\u6a21\u306a\u30cf\u30a4\u30d1\u30fc\u30c6\u30ad\u30b9\u30c8\u578bWeb\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\uff09\u300f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u304c\u304a\u3059\u3059\u3081\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1998\u5e74\u306e\u53e4\u3044\u8ad6\u6587\u3067\u306f\u3042\u308b\u304c\u3001Google\u306e\u57fa\u790e\u304c\u3069\u306e\u3088\u3046\u306b\u3067\u304d\u3066\u3044\u308b\u306e\u304b\u5b66\u3076\u3046\u3048\u3067\u3001\u6709\u76ca\u3060\u3002\u4ee5\u4e0b\u306ePDF\u3088\u308a\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lucy.ne.jp\/bazubu\/wp-content\/uploads\/2022\/12\/how-do-search-engines-work-17.png\" alt=\"PDF\" width=\"32\" height=\"32\" class=\"size-full wp-image-46611 alignleft\" \/><\/p>\n<p><a href=\"https:\/\/snap.stanford.edu\/class\/cs224w-readings\/Brin98Anatomy.pdf\" target=\"_blank\" rel=\"noopener\"><b>The anatomy of a large-scale hypertextual Web search engine<\/b><\/a><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u203b\u82f1\u8a9e\u3067\u66f8\u304b\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u7ffb\u8a33\u3057\u306a\u304c\u3089\u8aad\u3093\u3067\u307b\u3057\u3044\u3002<\/span><\/p>\n<h3><b>5-2. \u7279\u8a31\u3092\u53d6\u5f97\u3057\u3066\u3044\u308b\u4ed5\u7d44\u307f\u30fb\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u516c\u958b\u306f\u3055\u308c\u3066\u3044\u306a\u3044\u304c\u3001\u4e00\u90e8\u306e\u7279\u8a31\u3092\u53d6\u5f97\u3057\u3066\u3044\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u7279\u8a31\u60c5\u5831\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u6982\u8981\u3092\u628a\u63e1\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><a href=\"https:\/\/ppubs.uspto.gov\/pubwebapp\/static\/pages\/landing.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7c73\u56fd\u306e\u7279\u8a31\u691c\u7d22\u30b5\u30a4\u30c8<\/span><\/a><span style=\"font-weight: 400;\">\u304b\u3089\u691c\u7d22\u3059\u308b\u304b\u3001<\/span><a href=\"https:\/\/patents.google.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u306e\u7279\u8a31\u691c\u7d22\u30da\u30fc\u30b8<\/span><\/a><span style=\"font-weight: 400;\">\u304b\u3089\u3082\u3001\u691c\u7d22\u3067\u304d\u308b\u3002<\/span><\/p>\n<p style=\"margin-bottom: 0;\"><span style=\"font-weight: 400;\">\u25bc \u7279\u8a31\u306e\u4f8b<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137; margin-top: 0;\">\n<p><span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> <a href=\"https:\/\/patents.google.com\/patent\/US9165040B1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PageRank<\/span><\/a><br \/>\n<span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> <a href=\"https:\/\/patents.google.com\/patent\/US20190155952A1\/en?q=TrustRank&amp;oq=TrustRank\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TrustRank<\/span><\/a><br \/>\n<span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> <a href=\"https:\/\/patents.google.com\/patent\/US8818977B1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u200b\u200bContext Sensitive Ranking<\/span><\/a><br \/>\n<span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> <a href=\"https:\/\/patents.google.com\/patent\/US9002856B2\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Agent rank<\/span><\/a><br \/>\n<span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> <a href=\"https:\/\/patents.google.com\/patent\/US11176181B2\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Inferring Geographic Locations for Entities Appearing in Search Queries<\/span><\/a><br \/>\n<span style=\"font-size: 12px; color: #333399;\">\u25cf<\/span> <a href=\"https:\/\/patents.google.com\/patent\/CA2813037C\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Presenting Social Search Results<\/span><\/a><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Google\u4ee5\u5916\u306b\u3082\u3001Microsoft\u3084Yahoo!\u306a\u3069\u304c\u53d6\u5f97\u3057\u3066\u3044\u308b\u7279\u8a31\u3082\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u8003\uff1a<\/span><a href=\"https:\/\/patents.google.com\/?q=Search+Engine&amp;oq=Search+Engine\" target=\"_blank\" rel=\"noopener\"><b>\uff3bSearch Engine\uff3d\u3067\u7279\u8a31\u691c\u7d22\u3057\u305f\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u30de\u30cb\u30a2\u30c3\u30af\u306a\u60c5\u5831\u53ce\u96c6\u306b\u306f\u3001\u3046\u3063\u3066\u3064\u3051\u3060\u3002<\/span><\/p>\n<h2><b>6. \u307e\u3068\u3081<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\u300d\u3092\u30c6\u30fc\u30de\u306b\u89e3\u8aac\u3057\u305f\u3002\u8981\u70b9\u3092\u7c21\u5358\u306b\u307e\u3068\u3081\u3066\u304a\u3053\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u691c\u7d22\u7d50\u679c\u304c\u8868\u793a\u3055\u308c\u308b\u307e\u3067\u306e3\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/span><\/p>\n<div class=\"attention a-1\" style=\"border: solid 1px #464137;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30af\u30ed\u30fc\u30eb\uff1a\u30dc\u30c3\u30c8\u304c\u65e2\u77e5\u30da\u30fc\u30b8\u306e\u30ea\u30f3\u30af\u3092\u305f\u3069\u3063\u3066\u5de1\u56de\u3057\u30da\u30fc\u30b8\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\uff1aGoogle\u304c\u5fc5\u8981\u3068\u8003\u3048\u305f\u30da\u30fc\u30b8\u3092\u9078\u629e\u3057\u3066Google\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u683c\u7d0d\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u691c\u7d22\u7d50\u679c\u306e\u8868\u793a\uff1a\u691c\u7d22\u30af\u30a8\u30ea\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u30d9\u30b9\u30c8\u306aURL\u30ea\u30b9\u30c8\u3092\u751f\u6210\u3059\u308b<\/span><\/li>\n<\/ol>\n<\/div>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Segoe UI', 'Hiragino Kaku Gothic ProN', 'Hiragino Sans', '\u30d2\u30e9\u30ae\u30ce\u89d2\u30b4 ProN W3', Arial, \u30e1\u30a4\u30ea\u30aa, Meiryo, sans-serif;\">\u305d\u308c\u305e\u308c\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u5bfe\u3057\u3066\u5b9f\u8df5\u3057\u305f\u3044SEO\u5bfe\u7b56\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u3092\u7d39\u4ecb\u3057\u305f\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u30af\u30ed\u30fc\u30eb<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65e2\u77e5\u306e\u30da\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3055\u308c\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092\u9001\u4fe1\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">robot.txt \u3067disallow\uff08\u62d2\u5426\uff09\u3057\u306a\u3044<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6b63\u898fURL\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">noindex \u3092\u8a2d\u5b9a\u3057\u306a\u3044<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u624b\u52d5\u306b\u3088\u308b\u30da\u30ca\u30eb\u30c6\u30a3\u30fb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; background-color: #33333317;\">\n<p><b>\u691c\u7d22\u7d50\u679c\u306e\u8868\u793a<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u660e\u78ba\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\n\u4ed5\u7d44\u307f\u3092\u77e5\u3063\u305f\u3046\u3048\u3067SEO\u306b\u53d6\u308a\u7d44\u3080\u3068\u3001\u610f\u5473\u3082\u308f\u304b\u3089\u305a\u805e\u3044\u305f\u4f5c\u696d\u3092\u3059\u308b\u3088\u308a\u3001\u305a\u3063\u3068\u697d\u3057\u3044\u306f\u305a\u3060\u3002\u305d\u3057\u3066\u4f55\u3088\u308a\u3001\u7d50\u679c\u304c\u51fa\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u3063\u305d\u304f\u3001\u7a4d\u6975\u7684\u306a\u59ff\u52e2\u3067SEO\u3092\u5b9f\u8df5\u3057\u3066\u3044\u3053\u3046\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO\u306e\u77e5\u8b58\u3092\u5b66\u3073\u3001\u76f8\u5f53\u306e\u52aa\u529b\u3082\u3057\u3066\u3044\u308b\u306e\u306b\u3001\u6210\u679c\u304c\u51fa\u305b\u306a\u3044\u4eba\u304c\u3044\u308b\u3002 \u305d\u3093\u306a\u4eba\u305f\u3061\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u3001\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\u300d\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u3060\u3002 \u3042\u307e\u308a\u306b\u57fa\u672c\u7684\u3059\u304e\u308b\u3068\u611f\u3058\u308b\u305b\u3044\u304b\u3001\u57fa\u790e\u3092\u62bc\u3055\u3048\u308b\u3088\u308a\u5148\u306b\u30c6\u30af\u30cb\u30c3\u30af\u306b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"acf":[],"_links":{"self":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/18156"}],"collection":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/comments?post=18156"}],"version-history":[{"count":152,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/18156\/revisions"}],"predecessor-version":[{"id":49945,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/posts\/18156\/revisions\/49945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media\/46593"}],"wp:attachment":[{"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/media?parent=18156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucy.ne.jp\/bazubu\/wp-json\/wp\/v2\/categories?post=18156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}